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Sit

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Published by Lavinia Maxim

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Published by: Lavinia Maxim on Dec 12, 2012
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05/08/2014

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SIT

Systematic Inventive Thinking
Advertising Tools

The tools
 Absurd Alternative  Extreme Consequence  Inversion  Unification  Metaphor  Activation  Reduction (Bonus Tool!)

Absurd Alternative
The Basic Idea
Dandruff

Fab Detergent
Ironing

Volvo

Tools Page

Absurd Alternative The basic idea • Instead of focusing on how the product/service will solve a problem. the viewer will understand that our product is the preferred option. Tools Page . we suggest an absurd alternative solution to the problem. Seeing this extreme solution.

Absurd Alternative BALL PARTNERSHIP--Singapore Dandruff Tools Page .

ABBOTT MEAD VICKERS—Great Britain Absurd Alternative Volvo Tools Page .

Absurd Alternative Tools Page .

Absurd Alternative Tools Page .

Absurd Alternative Tools Page .

Absurd Alternative Tools Page .

Absurd Alternative Tools Page .

Absurd Alternative Tools Page .

Absurd Alternative Tools Page .

Extreme Consequence The Basic Idea Axe Nun Tabasco Bread No Insects Left Tools Page .

Extreme Consequence The Basic Idea • Instead of focusing on the promise. we exaggerate its consequence – good or bad. Tools Page .

Extreme Consequence Tools Page .

RESULTS ADVERTISING--Bangkok Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Copy: No Insects Left Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Extreme Consequence Tools Page .

Inversion The Basic Idea Swiss army Jobpilot.com Canal + Shell Tools Page .

Inversion The basic idea • Instead of focusing on the promise of “how good will it be to have the product” we take the consequence of not having / using the product to the extreme. Tools Page .

MULLEN ADVERTISING-Wenham Inversion Tools Page .

OGILVY & MATHER GMBH--Germany Inversion Tools Page .

Inversion TBWA-Singapore Tools Page .

Inversion CONTRAPUNTO--Madrid Now films won’t have to wait years to get on your TV Tools Page .

Inversion Tools Page .

Inversion Tools Page .

Inversion Tools Page .

Inversion CONTRAPUNTO--Madrid Tools Page .

Unification The Basic Idea London Bus Hats Car Accident No Smoking Tools Page .

Tools Page .Unification The basic idea • An existing resource is given an additional task in order to support the message.

LOWE HOWARD-SPINK-London Unification Tools Page .

Berlin Unification Tools Page .Scholz & Friends .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification Tools Page .

Unification

Tools Page

Unification

Tools Page

Metaphor
The basic idea Cigarette End Web Baby Sea Salt Butter Hot Ketchup

Tools Page

Then we find a strong way to link the symbol back to the product/brand. so that they will be visually fused together.Metaphor The basic idea • We connect our product to a symbol that has a pre-existing association with the message. Tools Page .

NARR ASSOCIATES--Scotland Metaphor Tools Page .

Metaphor Tools Page .

UBACHS WISBRUN--Netherlands Metaphor Sea salt Butter Tools Page .

DM9DDB Publicidade Sao Paulo Metaphor Tools Page .

Metaphor Tools Page .

Metaphor Tools Page .

Metaphor Tools Page .

Metaphor Tools Page .

Metaphor Tools Page .

Metaphor Tools Page .

Activation
The basic idea Breast Cancer Hair Color POWA Basketball Club

Activation
The basic idea • We invite the prospect to perform a physical action, experiencing the message instead of hearing or reading it. This results in increased impact and memorability.

Tools Page

Activation

RICHARDS GROUP--US

Breast Cancer

Tools Page

Activation BILL BERNBACH--US Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation BATES BENJAMIN-Oslo Basketball Club Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

Activation Tools Page .

“Reduction” The Basic Idea Playboy 80% Off Cheerios M&M Tools Page .

Tools Page .“Reduction” The basic idea • We remove from an ad one (at least) of its essential components and consider in what way this can strengthen the message.

in the September issue Tools Page .“Reduction” Cindy Crawford. with almost nothing on.

“Reduction” m&m Tools Page .

“Reduction” 80% off Tools Page .

“Reduction” Cheerios Tools Page .

“Reduction” Tools Page .

“Reduction” Tools Page .

“Reduction” Tools Page .

“Reduction” Tools Page .

“Reduction” Tools Page .

“Reduction” Tools Page .

“Reduction” Tools Page .

com Tools Page . There may be more than one tool applied in each ad. • For answers please contact Grant at: grant@sitsite. let’s see what you remember… • Take a look at the following ads and try to identify the advertising tool behind them.Now.

Identify the Tool ABBOTT MEAD VICKERS.BBDO-London Identify 1 Tools Page .

Identify the Tool Tools Page .

Identify the Tool Tools Page .

Identify the Tool OGILVY & MATHER – New Delhi Tools Page .

Identify the Tool FCB-Portugal Tools Page .

Identify the Tool Tools Page .

FALLON MCELLIGOT—New York Identify the Tool Tools Page .

GOODBY SILVERSTEIN & PARTNERS—San Francisco Identify the Tool Tools Page .

com Tools Page .• For answers or questions please contact Grant at: grant@sitsite.

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