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accepted and perceived as "normal" in the current situation or group. This could include the alteration of one's attitude, belief or general behavior. Conformity is generally considered to be most common in adolescent years and teenagers as they aim to be accepted by peers and social groups. Most people, including adults, however do sometimes conform to some standard. Conforming could involve altering such aspects of oneself as their general behaviors, their opinions, such physical attributes as hair length and fashion style, religious and ethical views, etc. There are many reasons and situations in which people may conform. In adolescent years, people conform by altering their personalities and opinions in order to fit in better with social groups. This allows people to gain security within a group and deflect criticism from peers and/or bullying. Not all forms of conformation are negative. Such positive forms of conformation could be conforming to set of unwritten rules on how to behave in certain situations. For example, driving on the correct side of the road, giving tips to waiters and waitresses, holding doors open for other people, etc. Although these seem like common courtesy and/or lawful obligations, people are conforming to these in the sense that they allow the behavior of other people to affect their own. Another example is the conforming to desirable authorities, for example laws on such negative acts as murder, theft, drinking and driving, etc. Although law enforces these rules, people are happy to conform to the negative views expressed to the breaking or disregard of them. This can also be applied to other social views such as homophobia, racism, and sexism. There are many factors that may increase the likelihood of people conforming. Social pressure to try something new, altering opinion or a change in belief is one example. Media has a strong effect on people opinions and beliefs, whether it's consciously or subconsciously. For example, a news report on a new medical epidemic becoming apparent may influence the conformation by people to panic and/or believe that they carry the disease. In certain situations people conform to certain behaviors that they don't personally agree with or are usually part of. This can be apparent in many social situations such as participation in inside jokes, etc, in places of work and schools.
Berry studied two different populations: the Temne (collectivists) and the Inuit (individualists) and found  that the Temne conformed more than the Inuit when exposed to a conformity task. Bond and Smith compared, (1996) 134 studies in a meta-analysis and found that Japan and Brazil were two nations that conformed a lot whereas Europe and the United States of America did not as much. Studies have also shown that contact between two different groups lessens prejudice and improves the  relationship between the two. Gender Societal norms often establish gender differences. There are differences in the way men and women conform to social influence. Social psychologists, Alice Eagly and Linda Carli performed a metaanalysis of 148 studies of influenceability. They found that women are more persuadable and more conforming than men in group pressure situations that involve surveillance. In situations not involving  surveillance, women are less likely to conform. Eagly has proposed that this sex difference may be due
) more than female ones (cooking. . those numbers become respectively 40% and 90%.  Women are generally taught to be more agreeable whereas men are The composition of the group plays a role in conformity as well. Complexity or difficulty of the task (people were more likely to conform if the judgment was difficult). and thus the subjects reported that they doubted their own   judgments.. whereas if fifteen confederates do it. Sistrunk and McDavid made the hypothesis that women conformed more because of a methodological bias.). 3. Group cohesiveness (people conformed more if friendships or mutual dependencies were set up beforehand). which was confirmed by their results. Attractiveness of other members in the group (people tended to go along with a group of attractive people) 2. What factors increased conformity? 1.. cars. women are feeling uncertain and conformed more. In a study by Reitan and Shaw. it was found that men and women conformed more when there were participants of both sexes involved versus participants of the same sex. They argued that because stereotypes used in studies are generally male ones (sports. taught to be more independent.to different sex roles in society. only 4% of the people would stop as well and 40% would look at the sky. fashion. Size of the group  Milgram and his colleagues found that if one individual stops and stares at the sky. Subjects in the groups with both sexes were more apprehensive when there was a discrepancy amongst group members.