Designing & managing Value Networks & Channels

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The importance of Channels Channel Development Value Networks

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Channel Functions & Flows Channel Levels Service sector Channels

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Analyzing Customer’s Desired Service output Levels Establishing Objectives & Constraints Identifying Major Channels Alternatives Evaluating Major Alternatives

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Selecting Channel Members Training Channel Members Motivating Channel members Evaluating Channel Members Modifying Channels arrangements

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Vertical Marketing Systems Horizontal Marketing Systems Multichannel Marketing Systems

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Types of Conflict & Competition Causes of Channel Conflict Managing Channel Conflict Legal & Ethical Issues in Channel Relations

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Pure – Click Companies Brick & Click Companies

Managing Retailing, Wholesaling & Logistics

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Types of Retailers New Models for Success Marketing Decisions Trends in Retailing

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House Brands The Private Labels Threat

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The Growth & Types of Wholesaling Wholesaler Marketing Decisions Trends in Wholesaling

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Integrated logistics Systems Market Logistics Objectives Market logistics Decisions Organizational Lessons

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