'%

Méthodologie

!

!"#$%&%

Méthodologie
%
! ?1*:0! +.(3$-.0! (*#+@-! "#$%! )*+",-.//0,% 1$% 234% !$560,,$6A! +0#+.-0%1(1$B! :0! 3(! !0!7/"-.0,% 1$% /"%
*0887,$%1$%9"56$.//$:%;#)$%1$%<=%",6%$-%!/76%$-%.,6*5.-$6%675%/$6%/.6-$6%)/$*-05"/$6>%!
!
! &#'()*%+,--.%! (! .1.! ;&%-1$1*.! -03&%! 3(! /.1C&:0! :0-! 6*&1(-A! (*! +0D(+:! :0-! ;+$1@+0-! :0! -0E0A! "#/012! :0!
;(1.D&+$0!-&;$&#+&B0--$&%%0330!:*!;C0B!:0!B(/$330!01!"#*33.%",44151%+!:0!+.-$:0%;0F!
!
! 901$%!"#$%&''()*%#($?!&#'()*%+,--.%!(!.1.!$%10++&D.!#(+!1.3.#C&%0!(*!:&/$;$30!:0-!#0+-&%%0-F!
!
! @"-$6%1$%-$55".,?!30-!$%10+G$0H-!&%1!.1.!+.(3$-.0-!17%&3%"7%&2%0*-0A5$%&3<&F!
!
!
! "#$%$&%'()!+(##0330!#(+!($330*+-!6*0!30-!+.-*31(1-!:0!;0!-&%:(D0!:&$G0%1!I1+0!3*-!0%!10%(%1!;&/#10!:0-!
/(+D0-!:J$%;0+1$1*:0!K!=!7!L!#&$%1-!(*!#3*-!#&*+!*%!.;C(%1$33&%!:0!L>>!+.#&%:(%1-F!
!
! "#$%$&%'()!(!+.(3$-.!;0110!0%6*I10!0%!(##3$6*(%1!30-!#+&;.:*+0-!01!+@D30-!:0!3(!%&+/0!MN"!=>=L=F!!

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%(%

C%

Principaux enseignements
Résultats

!

!"#$%B%

<%

Principauxetenseignements
Notoriété
image des personnalités locales

!

!"#$%2%

Notoriété assistée de différentes personnalités locales
E?%%+&,-*#.,-(/.,0#%&',/$,0&'%*#$,$(12'&,!&,3&'.($$*4#%5.6,7(/',08*0/$&,!"&$%'&,&44&.9,!#%&.F80.%6.%G076%/"%
*0,,".66$H:%,$%6$5".-F*$%I7$%1$%,08%J%
%%
%
%
M$",FN0O/%P7)5.,.%

43K%

<3K%

9"5.$F'5/$--$%Q"5/0--.%

D=K%

(&K%

R"-5.*S%9$,,7**.%

D=K%

(&K%

P7T%U$.66.$5%

D2K%

(2K%

V0/",1%C/78%

22K%

B2K%

W"/)5.$%C0T$5%

2BK%

BDK%

X"8."%P+"/.%

2(K%

BLK%

Y7#Z,$%Q"6$//.%

B4K%

2<K%

V0A$5-%'66",-$%

B(K%

2LK%

@08.,.I7$%U.",%

B(K%

2LK%

M$",F[7*%C$,,"+8."6%

(4K%

\G$6%905".,$%

<<K%

D<K%
=4K%

]^_%

N]N%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%D%

Opinion !"#$%&'()")*+",*(+-..'#/0%+"#-1'#*+"1-..2*+"34546
O(-0!K!7!;0*E!6*$!;&%%($--0%1!3(!#0+-&%%(3$1.!
E?%Y-%"G$HFG076%7,$%0!.,.0,%!/7-`-%A0,,$%07%!/7-`-%8"7G".6$%1$:,J%
%%
%
%

XT8!"-+.$%!"5-.6",$%
P"7*+$%

V"!!$/%
,0-05.)-)%

B(K%

V0A$5-%'66",-$%

DBK%

2(K%

X"8."%P+"/.%

D&K%

D=K%

9"5.$F'5/$--$%Q"5/0--.%

D<K%

&DK%

D2K%

P7T%U$.66.$5%

D<K%

&=K%

B(K%

@08.,.I7$%U.",%

2LK%

B4K%

Y7#Z,$%Q"6$//.%

2DK%

2BK%

W"/)5.$%C0T$5%

2(K%

22K%

V0/",1%C/78%

2<K%

(4K%

M$",F[7*%C$,,"+8."6%

2<K%

D=K%

R"-5.*S%9$,,7**.%

23K%

<<K%

\G$6%905".,$%

43K%

M$",FN0O/%P7)5.,.%

&&K%

D(K%

L&K%

B(K%

LDK%

BLK%

B2K%

<(K%

LLK%

2LK%

&=K%

<<K%

B(K%

=3K%

2DK%

(<K%

<&K%

((K%

L(K%

BBK%

(BK%

<3K%

D=K%

D3K%

&BK%

&=K%

LLK%

2BK%

B3K%

L&K%

BLK%

24K%

B=K%

B&K%

D<K%

BDK%

((K%

B2K%

&BK%

&DK%

(3K%

(BK%
(3K%
(BK%
B3K%

(4K%

(DK%

((K%

D<K%

R/7-`-%
A0,,$%

<BK%

X",6%

@50.-$% 6T8!"-+>%

R/7-`-%
8"7G".6$%

=K%

<(K%
<4K%
<2K%
<3K%
&2K%
DK%

N$%*0,,"a-%
!"6%"66$H%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%L%

Opinion !"#$%&'()")*+",*(+-..'#/0%+"#-1'#*+"37546
O(-0!K!0%-0/<30!:0-!C(<$1(%1-!:0!2(+-0$330!
E?%Y-%"G$HFG076%7,$%0!.,.0,%!/7-`-%A0,,$%07%!/7-`-%8"7G".6$%1$:,J%
%%
%
%

XT8!"-+.$%!"5-.6",$%
P"7*+$%

X",6%

@50.-$% 6T8!"-+>%

9"5.$F'5/$--$%Q"5/0--.%

B<K%

<=K%

B<K%

2&K%

B(K%

<DK%

P7T%U$.66.$5%

B3K%

<=K%

B&K%

&DK%

24K%

((K%

B(K%

(&K%

&<K%

B=K%

&(K%

&&K%

B<K%

&&K%

&<K%

R"-5.*S%9$,,7**.%

(BK%

X"8."%P+"/.%

((K%

&LK%

(4K%

<DK%

2<K%

M$",FN0O/%P7)5.,.%

(3K%

V0/",1%C/78%

&4K%

<LK%

2BK%

&&K%

BDK%

<4K%

W"/)5.$%C0T$5%

&4K%

<=K%

2(K%

<2K%

BBK%

&BK%

V0A$5-%'66",-$%

&=K%

&2K%

(BK%

<BK%

Y7#Z,$%Q"6$//.%

&LK%

(BK%

((K%

4K%

<(K%

(DK%

<DK%

&LK%

&3K%

<2K%

&K%

<3K%

&K%

@08.,.I7$%U.",%

&BK%

M$",F[7*%C$,,"+8."6%

&3K%

2BK%

4K%

D(K%

<DK%

2LK%

<BK%

D&K%

<BK%

\G$6%905".,$% BK%BK%

<DK%

DDK%
4&K%

R/7-`-%
A0,,$%

R/7-`-%
8"7G".6$%

N$%*0,,"a-%!"6%
"66$H%b%NXR%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%=%

(%

Principauxdeenseignements
Souhaits
candidature

!

!"#$%<&%

La personnalité préférée pour être le candidat de la gauche aux Municipales (1/2)
E?%R"58.%/$6%!$560,,"/.-)6%67.G",-$6:%/"I7$//$%!5)c)5$5.$HFG076%*088$%*",1.1"-%1$%/"%#"7*+$%d%/"%8".5.$%1$%
9"56$.//$%$,%&3<B%J%Y,%!5$8.$5%J%Y-%$,67.-$%J%
%%
%
Y,%!5$8.$5%
U]U'[%
%
9"5.$F'5/$--$%Q"5/0--.%

R"-5.*S%9$,,7**.%

<=K%

(3K%

<BK%

&BK%

<3K%

<DK%

M$",FN0O/%P7)5.,.%

4K%

<DK%

Y7#Z,$%Q"6$//.%

=K%

<2K%

M$",F[7*%C$,,"+8."6%

&K%

X"8."%P+"/.%

'7*7,$%1$%*$6%
!$560,,"/.-)6%
NXR%

=K%

(4K%

3K%

(4K%

3K%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%<(%

La personnalité préférée pour être le candidat de la gauche aux Municipales (2/2)
O(-0!K!(*#+@-!:0-!-)/#(1C$-(%1-!:0!D(*;C0!
E?%R"58.%/$6%!$560,,"/.-)6%67.G",-$6:%/"I7$//$%!5)c)5$5.$HFG076%*088$%*",1.1"-%1$%/"%#"7*+$%d%/"%8".5.$%1$%
9"56$.//$%$,%&3<B%J%Y,%!5$8.$5%J%Y-%$,67.-$%J%
%%
%
Y,%!5$8.$5%
U]U'[%
%
9"5.$F'5/$--$%Q"5/0--.%

R"-5.*S%9$,,7**.%

X"8."%P+"/.%

M$",FN0O/%P7)5.,.%

Y7#Z,$%Q"6$//.%

M$",F[7*%C$,,"+8."6%
'7*7,$%1$%*$6%
!$560,,"/.-)6%
NXR%

&DK%

B<K%

<4K%

(&K%

<2K%

<(K%

LK%

<K%

<4K%

3K%

&BK%

&<K%

<LK%

<<K%

<4K%

3K%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%<B%

La personnalité préférée pour être le candidat de la droite aux Municipales (1/2)
E?%Y-%!"58.%/$6%!$560,,"/.-)6%67.G",-$6:%/"I7$//$%!5)c)5$5.$HFG076%*088$%*",1.1"-%1$%/"%150.-$%d%/"%8".5.$%1$%
9"56$.//$%$,%&3<B%J%Y,%!5$8.$5%J%Y-%$,67.-$%J%
%%
%
Y,%!5$8.$5%
U]U'[%
%
P7T%U$.66.$5%

W"/)5.$%C0T$5%

V0/",1%C/78%

&<K%

<DK%

LK%

V0A$5-%'66",-$%

DK%

&&K%

<BK%

<BK%

BK%

(K%

'7*7,$%1$%*$6%
!$560,,"/.-)6%
NXR%

(3K%

<(K%

@08.,.I7$%U.",%

\G$6%905".,$%

(DK%

(BK%

3K%

(BK%

3K%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%<2%

La personnalité préférée pour être le candidat de la droite aux Municipales (2/2)
O(-0!K!(*#+@-!:0-!-)/#(1C$-(%1-!:0!:+&$10!
E?%Y-%!"58.%/$6%!$560,,"/.-)6%67.G",-$6:%/"I7$//$%!5)c)5$5.$HFG076%*088$%*",1.1"-%1$%/"%150.-$%d%/"%8".5.$%1$%
9"56$.//$%$,%&3<B%J%Y,%!5$8.$5%J%Y-%$,67.-$%J%
%%
%
Y,%!5$8.$5%
U]U'[%
%
P7T%U$.66.$5%

W"/)5.$%C0T$5%

(&K%

B4K%

<4K%

(2K%

V0/",1%C/78%

<BK%

&=K%

@08.,.I7$%U.",%

<(K%

&&K%

V0A$5-%'66",-$%

\G$6%905".,$%
'7*7,$%1$%*$6%
!$560,,"/.-)6%
NXR%

(K%

&K%

<LK%

3K%

<2K%

(K%

<LK%

3K%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%<D%

B%

Principaux
Image
comparée
enseignements
des personnalités de droite

!

!"#$%<L%

Correspondance de qualificatifs aux différentes personnalités (1/2)
E?%R075%*+"*7,%1$6%I7"/.c.*"-.c6%67.G",-6:%I7$//$6%60,-%-07-$6%/$6%!$560,,"/.-)6%"7eI7$//$6%./%."*334#;/&,<%
%%
5(!#0+-&%%(3$1.!6*$!;&++0-#&%:!
'7*7,$%1$%
%
P7T%
W"/)5.$%
V0/",1%
@08.,.I7$%
V0A$5-%
\G$6%
*$6%
30!/$0*E!(*!6*(3$B$;(1$B!
%
U$.66.$5%
C0T$5%
C/78%
U.",%
'66",-$%
905".,$%
!$560,,"/.-)6%
XT8!"-+.I7$%

((K%

Q08!)-$,-$%

((K%

&=K%

@T,"8.I7$%

(<K%

(3K%

R5)6$,-$%675%/$%-$55".,%

(3K%

E7.%"%7,%!50f$-%!075%/g"G$,.5%1$%
9"56$.//$%

&4K%

h$5".-%7,%A0,%8".5$%1$%9"56$.//$%

&=K%

((K%

&BK%

&2K%

&<K%

&DK%

&<K%

<LK%

'--$,-.G$%d%6g0**7!$5%1$%-076%/$6%
+"A.-",-6%6",6%1.6-.,*-.0,%

&2K%

&3K%

i0,,j-$%

&BK%

&BK%

E7.%-.$,-%6$6%!508$66$6%

&<K%

<DK%

&3K%

<=K%

<=K%

<LK%

<2K%

<LK%

<2K%

<2K%

&3K%

<=K%

<<K% =K% =K%BK%

(LK%

(DK%

BLK%

B3K%

<(K% <<K% =K%

<=K%

((K%

(3K%

<2K% LK%

4K% 4K%BK%

&&K%

<&K%

<BK% 2K%

<&K% <<K% 4K%

<(K%

BDK%

<2K% <3K%

B=K%

D<K%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%<=%

Correspondance de qualificatifs aux différentes personnalités (2/2)
O(-0!K!(*#+@-!:0-!-)/#(1C$-(%1-!:0!:+&$10!
E?%R075%*+"*7,%1$6%I7"/.c.*"-.c6%67.G",-6:%I7$//$6%60,-%-07-$6%/$6%!$560,,"/.-)6%"7eI7$//$6%./%."*334#;/&,<%
%%
5(!#0+-&%%(3$1.!6*$!;&++0-#&%:!
%
P7T%
W"/)5.$%
V0/",1%
@08.,.I7$%
V0A$5-%
\G$6%
30!/$0*E!(*!6*(3$B$;(1$B!
%
U$.66.$5%
C0T$5%
C/78%
U.",%
'66",-$%
905".,$%
XT8!"-+.I7$%

BLK%

R5)6$,-$%675%/$%-$55".,%

BBK%

Q08!)-$,-$%

B(K%

@T,"8.I7$%

B&K%

h$5".-%7,%A0,%8".5$%1$%9"56$.//$%

B<K%

E7.%"%7,%!50f$-%!075%/g"G$,.5%1$%
9"56$.//$%

B3K%

'--$,-.G$%d%6g0**7!$5%1$%-076%/$6%
+"A.-",-6%6",6%1.6-.,*-.0,%

(DK%

i0,,j-$%

(BK%

E7.%-.$,-%6$6%!508$66$6%

(3K%

B=K%

(&K%

(3K%

&&K%

(LK%

&2K%

(&K%

<=K%

&&K%

&3K%

&BK%

<4K%

<2K%

&2K%

<4K% <<K%

&<K%

<&K%BK% <DK%

<=K% <<K% 4K%
BK% &(K%

(&K%

&BK%

<2K% 4K%

((K%

(2K%

&(K%

<LK%

&4K%

'7*7,$%1$%
*$6%
!$560,,"/.-)6%

&LK%

&<K%

<LK% <<K%<<K%

<2K% <2K% =K%

(<K%

<DK% <3K%=K%
2K%

&&K%

(BK%

(&K%

<LK% <(K%

(BK%

2<K%

"#$%$&%'()!#&*+!,(--$&%%./0%1!2(+-0$33($-!4!5(!-$1*(1$&%!#&3$1$6*0!7!2(+-0$330!7!89!/&$-!:0-!2*%$;$#(30-!!!";1&<+0!=>8=!!

!"#$%<4%