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29 May 2012 Release
BMGI Maps Changing Landscapes of the Indian Commercial Vehicles Industry
As the key knowledge partner for India Commercial Vehicle Summit 2012, held in Westin, Pune on May 17th & 18th, BMGI mapped the current trends and envisioned the future for the Indian Commercial Vehicle ecosystem. The event was organized by Shanghai based Lnoppen who facilitates business through events and market research across Asia & Europe. The event comprised thought leaders from across the world from the commercial vehicle industry with senior management representations from OEMs, Tier 1 & Tier 2 suppliers that included Ashok Leyland, JAC Motors, Mahindra Navistar, Daimler India Commercial Vehicles, John Deere, Delphi Diesel Vehicles, Volvo-Eicher Commercial Vehicles to name a few. In a succinct presentation, the Chairman for the event Mr Naresh Raisinghani, CEO and Executive Director, BMGI India, outlined three key shifts in the times to come for the Commercial Vehicle Industry. The first shift, Naresh noted was how India and China as a global sourcing and consumption hub stand to reclaim glory of their past as significant contributors to the world GDP. Where the two countries accounted for over 50% of the GDP ratio 500 years ago, they are expected to reach over 40% in another three decades, he elucidated. Pointing to the strong correlation between GDP & the Logistics industry, Mr Raisinghani shared that commercial vehicles are expected to grow rapidly at a CAGR of 11-15% in the next 5 years with LCVs having a faster growth rate. The total auto ancillary base in India is expected to reach 110-120 billion USD by 2020, the chairman for the event added.
Mr Naresh T Raisinghani, Executive Director and CEO, BMGI India
Explaining the second shift, Mr Raisinghani cautioned to guard against potential disruptions in CV industry towards high performance, highly flexible, ideally near-nil emissions and lowest total cost of ownership for the future vehicles. Naresh built scenarios based on viable cost, higher digital content and infrastructure availability in a few decades, a hydrogen or a solar powered truck would displace its diesel or near futuristic hybrid/electrical powered counterparts; the trucks would increase their digital intelligence; GPS / RFID diagnostic friendly trucks would be replaced by technology assisted safe driving trucks which is the need of the hour in low infrastructure countries. He advised that the industry should watch out for game changing disruptions which could impact the CV landscape, particularly improvement in rail infrastructure or low cost air transport which could impact long haul material movement segment; or likewise high speed and life-like videoconferencing could impact the passenger bus segment. The third shift, Mr Raisinghani envisaged is lower and lower inventories throughout the supply chains and less than 100ppm defectives in the supplies which would be possible through implementing in the true spirit of world class practices such as Lean and Six Sigma across the auto value chain instead of current practices of near warehousing closer to OEMs or up-tier facilities and achieving similar ppm levels by inspection. Corroborating the shifts, Mr Nitin Seth, Executive Director LCV, Ashok Leyland projected the change in the commercial vehicle market scenario in India. Nitin, in his comprehensive talk started with identifying the change in customer focus in India today and how India is attracting global players. Mr Seth not only reminded the delegates that the CV market was expected to grow, but also shared that Page 1 of 5
given the rise in fuel prices and the price paid for the emission. reliability and durability. The intensifying competition came to the fore with JAC Motors. Before mapping the future for the industry. UK spoke about the challenges brought by the new emission regulations. While the current global trends focus on performance. Mr Alok Trigunayat. Mr Sangwan insisted that hybridization is the way to go if the commercial vehicles have to expand profitably. the need for last mile connectivity to feed the spokes (of the hub & spoke model) will continue to feed the growth of the LCVs in India. trams could be conceptualized and operated with an external power source. cost. Keeping in mind the diesel fuel hike which has risen by 100% in 10 years. Thanks to the ban on the entry of heavy vehicles in many cities. Given that the hybridized vehicles were the future whereas the emission control regulations were for today.. Leader – Medium about JAC’s search for an Indian partner to start a JV Commercial Vehicle Department. With videos of pilot implementations and examples from developed countries. The key issues. which translates into zero Page 2 of 5 . Mr Sangwan suggested since the Toyota Prius has already brought the concept of external charging to reality. Head Corporate Strategy & Marketing. are increase in engine cost. To meet the challenges faced today. revealing its plan to enter the Indian Commercial Vehicle market. Medium Duty Systems Manager. Leader – Medium Commercial Vehicle Department. Nitin added. JAC Motors business and a CKD (Completely Knocked Down) operation with some localized parts to start with. Akshay said the challenge was to identify how the hybrid / electrical CVs can be charged. increased service levels and the need to use technology. Mr Zhang spoke Mr Robert Zhang. the right fuel quality & cleanliness throughout the machine life. India-located product development and leveraging of Indian supplier capabilities in the supply chain leading to frugal engineering will lead to success in the emerging CV market. Mr Kenneth Smith. Mr Seth charted the challenges the industry currently faces apart from going green viz. the emission reduction technology should be able to deliver near zero emissions of nitrogen oxides – a smog causing pollutant & a greenhouse gas. it could be achieved with the Commercial Vehicles with a few changes. If in 1873. a technology based on an optimised combination of appropriate substrate and efficient chemistry was required. He asserted that if the OEMs need to make vehicles BS IV & BS V compliant. Ecocat shared the emission reduction strategies for diesel vehicles through effective flow-through filters. Kenneth pointed. Delphi Diesel Systems.Event Summary: India Commercial Vehicle Summit 2012 the growth drivers pointed to a change in the segment mix between the LCV & the HCV. what the world demands is a safe. Mr Seth signed off saying balanced local & global Leadership. shared the product portfolio for the India market with the five-level R&D system and the goals for the India market that includes being one of the top five LCV brands in India. Mr Robert Zhang. While Mr Smith listed down emission reduction strategies by exhaust gas after-treatment. He presented practices followed in the world for charging the vehicles which included a point to charge the bus at the bus stops. the second largest Chinese light truck brand and the country’s highest exporter. new expectations by the customer like: ready to use solutions. International Cars & Motors Ltd. Head of Business.. Alok added. can the same concept be adopted to commercial vehicles as well? What are the challenges to bring to reality the disruptions of hydrogen or solar powered truck as envisioned earlier by Mr Raisinghani? Mr Akshay Sangwan. pondered in his assessment of the potential of hybridized commercial vehicles in India. green and connected system for a CV. car like interiors. JAC Motors.
The inside story behind developing the vehicle that won “HCV of the year” in the Apollo CV Awards this year was shared by Mr Nandkumar Khandare. Nirmalya noted that while the key paradigms of growth are new product development. reliability will be higher and the importance will be given to value instead of affordability as the next generation truck owners will not only be aspiring but also tech savvy leading to co-creation of products with the right mix of technology. Business Head & Senior Principal Consultant. green and connected products will drive features and functions of new Indian truck platforms. who is the end-user. With the designers from Mahindra Navistar staying in the truck cabins to understand what the drivers go through Mr Khandare explained the methods of capturing various customer requirements. Mr Kochendorfer showcased various products of Delphi that meets the above demands before concluding that safe. zero emissions and seamless connectivity noted Mr Gregory D Kochendorfer. He proceeded to outline various initiatives of Mahindra Navistar like the “Gurukul” training and the service support that offers the vehicle to be back on the road in less than 48 hours. needs to be managed and the key is to deliver the product which has the right balance of various needs. including a living space where the driver spends most of the time during his travel. Nandkumar stressed. Lamenting on the current designs of commercial vehicles that keep the driver. For a CV player to stand apart and be a market leader with the highest market share. Mr Banerjee elaborated that the key differentiator is a fundamental thinking process which is lean that entails capturing the need of the product (and not VOC). reduced inventories and reduced unit cost of production by adopting the above said methodologies. The customer requirement. the method of executing these will be critical.Event Summary: India Commercial Vehicle Summit 2012 accidents. He shared statistics on reduced new product development times and order fulfilment times. there is a need for higher power vehicles driving competition to raise the bar that requires organizations to invest towards capitalizing the growth potential. Although there is often a gap between execution & strategy. new market entry. giving others a perspective of how the VOC (Voice of Customer) is integrated with design and delivered at an operational level consistently. enhanced capacities. however complicated. Delphi India. Product Development from Mahindra Navistar Automotive Ltd. developing solutions & corresponding provisions seamlessly through lean way and taking the customer to moment of truth in zero time. VP – Engineering. Nandkumar charted a future where the demand for quality. out of the design process. BMGI. Mr Khandare noted the complicated nature of needs.. Mr Banerjee observes that in the growing Indian CV Industry. he said that linking execution with results is a critical need today. Vice President. Global Commercial Vehicles Sales. it should adopt a lean paradigm. identifying best solutions to design breakthrough products that lead the market. insisted Mr Nirmalya Banerjee. Delegates of the India Commercial Vehicle Summit Page 3 of 5 . joint ventures or enhancing capacity. setting up new facility.
Working closely with IIT Madras and its researchers. With 2 worldwide patents. Head Marketing & Business Development. Would it be possible to add capacity with zero cost? Mr Pradip Parode. Supporting the third shift the CV Industry envisaged earlier. Page 4 of 5 . outsourcing. suppliers are gearing up their operations and developing processes to cash-in on the opportunity. Volvo Eicher Commercial Vehicles. patented and customer-specific solutions in the field of mobile hydraulics vouches for joint ventures to bring world class products to India. coupled with increased customer expectations and product complexity for varying applications. John Deere was confronted with an increase in demand by over 50%. reduction of cycle time in Engine Machine shop. Mr Christian Kellner. Managing Director. one of the largest OEM suppliers of steering systems. adding more resources and balancing its production line. the head business excellence. While. Senior Vice President & Head – Operations. Utilizing the Indian intellect in bringing Engineering to India and modifying the features to suit the Indian context while preserving the quality of the product is a key step to grow in the Indian Commercial Vehicle market today. John Deere demonstrated exactly the same when he shared John Deere’s journey that resulted in augmenting capacity by 15% with savings of INR 5 Crores within 6 months at zero cost. To support the looming explosive growth of the commercial vehicle market. The areas that needed improvement to increase its capacity as identified by John Deere included reduction of cycle time in the Paint Shop. Mr Hurssh Kalra. demonstrating through mocks. President.Event Summary: India Commercial Vehicle Summit 2012 Substantiating the need for imbibing true world class practices. A senior level leadership steering committee was setup to review and ensure achievement of the established roadmap. Mr Shrinivas Guddad. Mr Sriram Sivaram. reducing stuffing time per container in logistics. pictured as the third key shift the CV Industry was headed to. Madras Engineering Industries Private Limited (MEIL) believes otherwise. Pradip informed that a visionary roadmap for implementing Lean was designed with cross functional teams formed to execute the blueprint. improve line balancing in the transmission assembly area and reduce lead time for vehicle audit. Mr Sivaram insisted on Indian companies developing products indigenously investing in Research and Development. striving to be the single source supplier to OEMs and also looking to develop their export capabilities. Steering in this direction is Mr Mohit Oswal of Roop Automotive. Mr Mittal recounted the Eicher days before the JV with Volvo and reiterated how joining with Volvo has provided opportunities for learning besides improved branding of the product. Tulsi Castings & Machining Ltd (TCML). Mr Parode shared. stated Mr Rajesh Mittal. Rajesh spoke about implementing principles of Lean and insisted on continuous value engineering to bring out high quality products at low cost to the market through what he termed “Frugal Manufacturing”. Head – Truck Operating System. John Deere said that the organization decided to adopt Lean methodology that incorporated other alternatives such as expansion of its facility. BMGI’s SCORETM methodology was adopted to work on the opportunities identified for improvement. Daimler India Commercial Vehicles showcased Daimler’s Truck Operating System (TOS) and the importance of standardizing operations in the shop-floor through Daimler’s journey in adopting best practices across geographies. Mr Kellner elaborated the procedure through which Daimler benchmarked some of the practices involving the people on the shop-floor – which also meant. Head Business Excellence. that has found wide acceptance all over the globe including Tata Motors. charted plans to enter into critical Aluminium pressure die castings and grow to $ 220 Mn from the current $ 50 Mn. Mr Sivaram spoke about MEIL Slack adjusters which have been developed indigenously. India. Kalra Overseas & Precision Engineering Ltd formed a joint venture with Weber Hydraulik GmbH to offer sophisticated. the processes and practices that have not yet been transitioned into India.
In a feature rich presentation. Mr Chandan Bhattacharjee gave an overview of the plans Osram India Private Limited outlined to capitalize the growth of the Indian Commercial Vehicle industry.Event Summary: India Commercial Vehicle Summit 2012 Echoing the thought of indigenous development capabilities to enhance the effectiveness of the Commercial Vehicles. Technology specialist. Executive Chairman. Mr Sandeep Shetty. For More Information. Contact: Business Division Vishnupriya Sharma Phone : +91 22 4002 0045 Email : press@bmgindia. Mr Suresh Williams. Alpha Drives shared insights on preparing for the explosive growth in truck based applications. Mr Sadashiv Pandit. Ansys Software detailed simulation driven product development and its significance in crashing the development time while improving the quality in designing the commercial vehicles.com Page 5 of 5 . Director Marketing & Development.com Corporate Office Divesh Sawhney Phone : +91 22 4002 0045 Email : press@bmgindia. Fleetguard Filters Pvt Ltd mapped the aggressive growth plans banking on their design capabilities. By evolving the technology in selecting PTOs (Power Take-Off systems) for the CVs.
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