Presented By:Nikhil Kansari Deepak Agarwal Harish Deshmane Deepak Vidyarthi Sajeesh Sundaresan Prakhar Pratap Singh

VISION Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. MISSION We will be the trendsetters in evolving delivery format CORE VALUE Indian-ness CORPORATE CREDO Re-write rules and retain values

FUTURE GROUP FOR??

Strategies.to success
Mind to Market To be heard, you need to shout louder than rest Rewrite rules of the game Merchandise Driven Keeping family income in mind Understanding customer behavior Size

FORMATS UNDER PANTALOON RETAIL

The groups flagship company pantaloon retail operates a clutch of formats :Pantaloon- a chain of fashion. destination Big bazaar- a supermarket chain. Central- a chain of seamless destination malls. Futurebazaar.com online shopping portal. Home town a large format home solutions store.

Collection I selling home furniture products.

E zone electronics segment. Food bazaar - daily usable edibles like grains ,vegetables , fruits etc.

Business Model
Futurebazaar.com is the digital commerce arm of Future Group Shop online or on phone, selling the full range of merchandise available in its retail stores. A year-and-a-half ago it was re-launched as a deals site following an independent pricing strategy in the physical stores and online. Three things important for a futurebazaar consumer are price, access and convenience. Venture capitalists Sherpalo India Advisors Pvt. Ltd and Everstone Capital Advisors Pvt. Ltd. For every consumer who goes online and shops, there are four who go offline and buy at stores. Online sales to contribute 10-15% of the groups retail revenue in the next couple of years.

Major Categories
Home & Living Bed & Bath Kitchen & Dining Appliances Entertainment Office Sports & Outdoor Sub classification-man, woman, kids, etc.

The process of selling

Shop by Category Shop by Brand Shop by Discount Shop by Price Tele shopping Divert to Bigbazaar.com

Sales Approach
Future Bazar, being an online channel uses the Mental Stimulus Approach mainly focusing on AIDAC approach
Attention, Interest, Desire, Action, Satisfaction

FABV approach
Features, Advantages, Benefits, Value

Credibility Visibility Matrix

Future bazaar

Relationship Strategy
Future bazaar Exhibits a Transactional Relationship with its customers due to the following Reasons

GOAL
Time Frame Offering Number of Customers

Sell Products Short Standardized

Many

Channel Dynamics
Vertical Marketing Systems(VMS) Future bazaar acts as a common platform for providing goods to customers by integrating various Brands from various manufactures ,under a single umbrella

Distribution Strategy
Business unit with Resources Low Control over Channels Future Bazaar High High ITC

Low

FMCG

Amway

Sales Closing Techniques

Direct Closing Mingled with a bit of Intimidation technique

Post Sales Services

Feedback Forms Customer Complaint Cell Store Locater

Features
Never miss a deal (Register to get alerts) Sign up (customer database and reduction in shopping time) Search products (convenience) Mycart (multiple shopping in one go) Payback (Customer loyalty points) New arrivals (To give the fresh feeling) Popular deals (Gregarious by nature)

Features (cont)
You may like (Personal psychological patterns and comparisons) Todays deals (current offers) Bulk purchase (special gifts to lure wholesalers) Shipping time (decision making is easier) Go to top (easy navigation) Sellers (Promotion to attract brands and sellers along with reference of present one) Wishlist (bookmark for shopping)

Reduction of non financial burden

Specifications Users reviews Live chat assistance Pay using EMI 15 day warranty Manufacturers warranty Checkout secured by Thawte latest SSL Technology Track order Contact points (+91 922-222-1947) customerservice@futurebazaar.com

Sales Process
Product to cart Quantity Proceed to payment Facebook login or email id Shipping address Secure payment Order no. (for reference and identification both within and outside the organization)

Payment options
Credit/Debit Card Net banking Credit card EMI (aaj udhar kal nakad) CoD Payback Gift Vouchers(business model eGV)

Logistics in futurebazaar.com
Warehouses are fulfilment centres fulfilling single orders, items; higher cost, smaller inventory risk; maintained by Amarex Mother warehouse in Mumbai outskirts and several smaller processing centres across India Work with third-party logistics partners for home delivery. 10 per cent of sales spent on logistics cost. About 60 per cent of orders come from top 10 cities. In the last six months have sold to 532 tier-3 towns 2000+ cities and 8000+ pin codes

Logistics (cont)
In Mumbai, Delhi, Bangalore, the deliveries can happen overnight or, within two days. At the other extreme are Kolkata, West Bengal, and Uttar Pradesh. Future Group sources from about 30,000 vendors across the country. Out of those, only a few hundred supply for the e-tailing space. On e-commerce, there is maximum demand for electronic goods. For Future bazaar, about 25 per cent of business happens on cash-on-delivery basis (limited for lighter items)

Promotions

E-gift voucher Theme merchandise feel Japan Clearance sale-Loot (monthly) Rewarding Fridays-2x points Blogs- networking of users Donate online-charity Home makeover- occasions TV and newspaper advertisements

Thank You