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INTRODUCTION: Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.
One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB).
The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Cores. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003
saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.
In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October 2004. Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.
Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Eco-friendly units amongst all LG manufacturing plants in the world.
LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment.
The projects deal with the consumer satisfaction. The survey is conducted to know the satisfaction of the consumer’s who is having a Television of LG and other competitive brands TELEVISONS: A television is the product produced by the different companies. It is used to entertain us. And we can know more information. News and much more information by the news channels. There are so many models available in the LG Company. • • • • • PLASMA TELEVISION LCD TELEVISION MARQUIS PLUS SOUND MASTER GOLDEN EYE The companies, which products televisions, they are • • • • • • LG BPL ONIDA SAMSUNG THOSHIBA OTHERS This project is done in regarding to the LG Colour television.
• • a CTV’s • LGEIL. To ascertain the customers level of satisfaction with the product of To know the customer behavior of LG Colour Television. To know the most influencing factors in decision making to purchase 5 .OBJECTIVES OF THE STUDY The study is undertaken to analyze the customer perception towards LG colour television .
For analyzing the classification and tabulation were used. The data such as address of consumers who has purchased the colour Television and other data from dealers of the brands.METHODOLOGY Proper study is undertaken with the help of the primary data and secondary data collected from people who having a colour Television and related companies dealers and sales offices. 6 . which do not exist prior to initiating an evolution study. SECONDARY DATA: Secondary data is the data maintained by and organized for use in its normal course or operation and which can be used for evaluate purposes. PRIMARY DATA: Primary data is an evolution data. And graphs were also used. The scheduled questionnaire was administered to a sample of 200 people who are having colour Televisions and their responses have been collected personally for analyzing the customer satisfaction of LGEIL Colour Televisions cities and villages.
Considering me as a representative of LG consumers did not disclose the negative of LG consumers did not disclose the negative aspects of As the duration of the study was only 45 days it was not Only in Rangareddy district (Hyderabad. selected for the survey. This sample may not be considered as the true study of The sample survey was not universal due to time and cost 7 . secundrabad) possible to cover a large sample size. • the product. • • the whole market.LIMITATIONS OF THE STUDY • constraints.
Air-conditioners and Microwave ovens.. Washing Machines. The beginning of 2003 will see roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida. South Korea was established in January 1997 after clearance from the Foreign Investment promotion Board 9FIPB).HISTORY LG Electronics India Pvt. The greater Noida manufacturing unit line has been designed with the latest technology at par with international standards at Korea and is one of the most Eco-friendly units amongst all LG manufacturing plants in the world. a wholly owned subsidiary of LG Electronics. with an investment of Rs 500 Cores. LG set up a state-of-the art manufacturing facility at Greater Noida. in 1998. During the year 2001. Ltd. This facility manufactured colour Televisions. near Delhi. The tried of beating industry norms start4ed with the fastest ever-nationwide launch buy LG in a period of 4 and by months with the commencement of operations in may 1997. LG has been able to craft out in five years. Its vision was to become a ‘Health partner’ for its 8 . LG was one if the first companies who recognized the emerging change in consumer needs to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. a premium brand positioning in the Indian market and is today the most preferred brand in the segment Various studies have shown that the consumer is well informed on the health awareness front. LG also commenced the Home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit.
This year. which senses the light levels in the room and adjusts the picture to make it more comfortable for the eyes. LG Electronics’ is continually providing superior technology products & value for money to over 50 lakh households in India. home appliances and computer peripherals industry. LG is poised to surpass its turnover target of Rs 2700 Cores this year and clock a turnover of Rs 3000 Cores. Having achieved this milestone. The entire range of LG air-conditioners has ‘Health Air System’.consumer worldwide and therefore formulated its corporate philosophy to make people ‘lives better. LG Electronics India is the fastest growing company in the consumer electronics. making it the fastest ever Rs 5000 Cores clocked by any company in the Indian consumer electronics and appliances industry. All the products offered by the company have unique technologies. LG has emerged as the leader in Colour Televisions having set the sales target of one million units of color Television for 2002. The year 2001 witnessed LG becoming the fastest growing company in the consumer electronics. 9 . covenanted and healthier. The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Cores in India since its inception in 1997. developed by its R&D departments that give customers a healthier environment to live-in. which preserve the nutrition in food and washing machines have ‘Fabric are System’. home appliances and computer peripherals industry today. which takes the health factor down to ones clothes. LG has already achieved the one million mark in the month ahead of its target. LG achieved another benchmark with the first ever sales of One Lakh ACs (Windows and splits in a calendar year. The CTV range offered by LG has ‘Golden eye’ technology.
CHAPTER-2 COMPANY PROFILE 10 .
Compared to an industry LGAR of 45%. 11 . LCD TV monitors and finger print monitors etc. including monitors in India and note bookcase.LG ELECTRONICS NO1 HOME ELECTRONICS IN INDIA Armed with fully localized marketing activities and had been operated for only 3 years. golden eye model color televisions (45%) and Has recorded us $ 228 million in local sales. An ordinary profit of US $ 13 million. It may increase its market share in the PC monitor segment from 24% in 2000 to 31% in 2001. LGEIL has also announced an accelerated thrust on IT line of Products for the year. hone air Conditioners (35%). Well known Foreign brands as SONY and succeed ed in securing leading positioning the market holding to the top market 5 share in four products such as Refrigerators (37%). sales Contribution from IT line is expected to get doubled from current 10%To 20%. LG has a growth of 100% over last year. LG surpassed all local. large volume washing machines (35%). ‘IT’ INITIATIVES FOR 2003: LG electronics has achieve its targeted turnover of Rs 2 billion from its IT range of products in 2000 and Rs 5 billion in 2001.
LGEIL will naturally innovate and develop the products and services to meet our goals of providing the outmost value for the customers. Sales and marketing. friends. customers servicing in key CREATING VALUE FOR THE CUSTOMERS Our purpose is to create value for the customers in everything we do. partner and subsidiaries at home and abroad. shareholders employees. geographical sites all over the world. We create value and help people realize their dreams of a better life. In doing so. CREATING VALUE FOR THE PEOPLE LGEIL extends a warm hand to contribute to the world community to touch the hearts of the customers.% CONTRIBUTION BY PRODUCT CATEGORY TO TOTAL TURNOVER: PRODUCT CATEGORY Consumer electronics Home appliances IT port folio 200 6 40% 39% 30% 200 7 42% 42% 40% 200 8 39% 44% 45% 200 9 40% 46% 51% 2010 38% 41% 48% GLOBALISATION: 70% of its total revenues are from overseas. 54 subsidiaries carry out manufacturing. 12 . R&D.
LGEIL-STATUS Started in 1997 Factory Established in APRIL. He began with lags the deputy general managersales and with in a very short time. KIM (kwang-ro Kim) Rajiv karwal-vice president (sales and marketing) Mr. kapila bring with him 14 years of rich experience of which he has spent 10 years with the consumer electronics and home appliances industry. Mr. 13 . He was also a prominent member of the LG-birla joint venture The LG electronics man of the year 1999. 36. 1998 GROWTH 2006: Rs 8300 crores 2007: Rs 8326 crores 2008: Rs 9012 crores 2009: Rs 10730 crores 2010: Rs 11500 crores ORGANIZATION CHART: LG electronics managing director-Mr. He was an integral part in the development of the strategy framework for LG electronics in India even before the company received its FIPB approval.R. He moved on from being a sales manager to the vice president. has been with LGEIL since its inception in 1997. Ajay kapil has spent 7 years with gold star in several companies in marketing and sales division. Ajay kapila. K.
• In the air conditioner segment.4mn units and the market share of LG CTV in comparing with other brands is 11% (FY 2000). 100 out of 125 industries surveyed posted moderate growth rate to high growth rate during FY 2001.SALES AND MARKET SHARE: • LG achieved CTV growth of 38 percent in the CTV segment for the year 2001 and has emerged amongst the top three CTV brands in the industry. while the consumer durable industry registered over 20% growth.3mn units to 4. LGis the market leader with 30 percent share in the market. The sales of CTV from 1988 to 1999has increased from 1. • • LG is also the marked leader in the Microwave category. 14 . LG recorded a growth of 72 percent. The company recorded a growth of 110 percent for the year. • While the consumer electronics and home appliances industry growth rate has been approximately 8-10 percent in 2001. LG electron has grown by a phenomenal 80 percent. It has enhanced its market share in the CTV category from 8 percent last year to 10 percent in the current year. cocking a In the frost free Refrigerator segment LG recorded a growth of 57 growth of 114 percent for the said period percent over the last year while ion fully automatic washing machine segment. PRODUCTS RANGE AND MARKET SHARE COLOUR TV: As per ASCON (Association council of confederation of Indian industry).
did not get enthusiastic response. KANNADA. 25000/. 16000 10000 20000 20000 21000 23000 SALES UNITS 15 . MALAYALA. Basically Korean industry in Korea But after one year sales is increased and also best competitor to the market. GUJRATI. it will award a scholarship or Rs. sound and so on. BENGALI.5% It has planed to gold KG health wave’s scholarship in collaboration with Delhi pusa institute of hotel management.to deserving students. In this company CTV is very good features and also very good clarity.When first launched in India.2% AKAI 9. Sales and market share compare to others COMPANY MARKET SHARE LG 35% BPL 19. and AND TELUGU. Because it’s not Indian industry. TAMIL. In this LG co products to introducer mainly electronic goods. The company has introduced multi lingual cookery programs in VCD’S that will be available Hindi. LG CO. MARATHI. In that special brand is CTV.1% OTHERS 14.9& ONIDA 18.2% SAMSUNG 18.
PRODUCT PROFILE 16 .
LG electronics rightly understood the consumer motivation to create magnetic products.. LG offers attractive online financing options. 800mn (FY2003). The company’s AD spent has increased from Rs. the companies have formulated various marketing strategies to meet their specific targets. The company believes that its future lies in e-commerce the objective is to have at least one million hits on their website in 2000 and develop 4000 internet dealers in FY2002 in additions to the exiting 3000 dealers nationwide. The companies to extend their reach. Each player may have a unique set of strengths and weaknesses. LG is the first company to offer consumers electronics on its Webster. product competitiveness etc.all approach’ taken by most of the other players LG’s strategy is to make their dealers its partners. some have looked at improving distribution. 240mn (FY1997) to Rs. Having understood the finer differences in consumer motivations it opted for sharp arrow ‘reasons to buy’ differentiation over the ‘blanket. MARKETING STRATEGIES To achieve the desired target.700mn year (FY2002) and this year Rs. While some have concentrated on the price cutting brand building. price them strategically position them sharply and keep making the magnetism more potent. The company will have to check different marketing strategies based on a systemic study of the underlying opportunities in the light of exiting strengths and barriers. 17 .9% market share in India in colour television. perception.PRODUCT PROFILE LG EIL PRODUCTS Colour television constitutes the core of the LGEIL product portfolio in India/ The company drops to gain more than 20. Quality.
knitting etc.RURAL MARKETING STRATEGIES LG India has also been taking a slew of initiatives as a part of Corporate Social Responsibility. LG India is one of the very few companies in the country that has an internal Energy. Besides all this. Environmental Issues. LGEIL is proud to have adopted about 24 villages around our Greater Noida facility. Safety and Health Department. LGEIL is also generating self-employment opportunities for the people in the form of tailoring. in addition to all this. This function caters to activities like Energy Conservation. BUSINESS STRATEGY: MARKETING: Marketing strategies are largely shaped by number of factors that include: • • • • • • Penetration levels of products Position of market share of company Competitor’s strategies Changes in the consumer buying behavior Changes in consum4er perceived needs Changes in technology 18 . LG extends Free Medical Care. Environment. Work Place Fire and Safety as well as Occupational Health for the benefit of the employees. which comprises of free check ups and a free distribution on of medicines on a daily basis. LG also sends veterinary doctors regularly to these villages.
it also sponsored the recent ICC world 2003 in south Africa. CD-ROM’s handheld PC’s and monitors for the world cup 2003. In April.y 01 are : The year 2001 witnessed LG becoming the fastest growing company in the consumer electronics. LG achieved another benchmark with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year LG’s: Sport marketing and advertising LG spiced out three new contests to create world cup excitement. home appliances and computer peripherals industry. Lg plans for F. LG strategy includes developing non-traditional channels of selling even while it continues to strength then it retail sales net work. and ICC championship trophy is also sponsored by LG. The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in India since its inception in 1997.A company used and highly successful marketing strategy is to make available to consumers such products and services features that mark them as different from the rest. And also recent India and Pakistan cricket matches also sponsored by in this company. LG was the official supplier of consumer electronics and home appliances. 19 . In an initive aimed at enhancing the consumer involvement with the brand LG during the world cup 2003 LG electronics India pvt. Having achieved this milestone. making it the fastest ever Rs 5000 Crores clocked by any company in the Indian consumer electronics and home appliances industry.
Washing Machines. special offers to previous buyers and honeymoon packages for newly wedded couples are in the pipeline. Air-Conditioners and Microwave Ovens. 20 . LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. loyality programs. near Delhi. with an investment of Rs 500 Crores. LG set up a state-of-the art manufacturing facility at Greater Noida. During the year 2001. The beginning of 2003 saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida. in 1998. DISTRIBUTION: The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997.PRICING: With prices touching an all time low in FY 2002 and with new capacities coming up the trend is expected to continue penetration pricing has been adopted by LG. It intends to increase the number of service points from 65 to 100. 3.The strategy is to keep entry-level prices in order to actove demand. Customers services: LG electronics has decided to give a strong push to strengthing it service network.2. This facility manufactured Colour Televisions. a string of consumer promos like free service weeks. Annual maintenance plan.
37 inch. HDTV Television. Brightness: 450 cd/m² LG 23LS7D LCD TV. HDTV Television. HDTV Television. Resolution: 1366 x 768 pixels. HDTV Television. Resolution: 1366 x 768 pixels. Brightness: 500 cd/m² 21 . 32 inch. HDTV Television. HDTV Television. 42 inch. 26 inch. Resolution: 1366 x 768 pixels. Brightness: 500 cd/m² LG 26LC7DC LCD TV. Brightness: 450 cd/m² LG 42LC7D LCD TV. Brightness: 500 cd/m² LG 32LC7DC LCD TV. Brightness: 500 cd/m² LG 37LC7D LCD TV. Resolution: 1366 x 768 pixels. Resolution: 1920 x 1080 pixels. 47 inch.COLOUR TELEVISON MODELS: Models Description LCD TV. Resolution: 1366 x 768 pixels. 23 inch.
HDTV Television. 32 inch. 60 inch. HDTV Television. Brightness: 500 cd/m² LG 26PC7DC Plasma TV. Resolution: 1920 x 1080 pixels. HDTV Television. Resolution: 1366 x 768 pixels.LG 47LC7DF PLASMA MODEL TELEVISIONS Plasma TV. Brightness: 500 cd/m² LG 32PC7D Plasma TV. 26 inch. HDTV Television. HDTV-Ready Television. Resolution: 1366 x 768 pixels. Resolution: 1024 x 768 pixels. LG 42PC5DC 22 . Brightness: 1000 cd/m². 47 inch. Brightness: 1500 cd/m² LG 50PC5D Plasma TV. Brightness: 1500 cd/m² LG 47PC5D Plasma TV. Resolution: 1366 x 768 pixels. LG 60PY3D Plasma TV. HDTV Television. 42 inch. Brightness: 1500 cd/m². 50 inch. Resolution: 1024 x 768 pixels.
71PY10 RT-60PY10 50-PX4R DESCRIPTIO LARGEST HD READY X-STUDIO 23 .PLASMA MODEL TELEVISION MODEL NO.
CHAPTER-3 ANALYSIS AND INTERPRETATION 24 .
33 10.1. the respondents are given in that opinion following table 25 .33% percent and BPL with 13.66 13.66 percent.33 18. When asked about various brands of colour televisions that are in their mind the replied in the following way. When they were asked about opinion on price of LG colour televisions. This is followed by Samsung with 18.66 percent respondent recall LG colour televisions when asked to recall various brands of televisions.00 INTERPRETATION: It can be inferred from the above table that 56. table. GRAPH SHOWING VARIOUS BRAND PERFORMANCE BY THE RESPONDENTS TABLE #1 60 50 40 RESPONDENTS% 30 RESPONDENTS PERCENTAGE 20 10 0 LG BPL SAMSUNG PRODUCTS ONIDA OTHERS 2.33 1. The results were given in the following TABLE # 1 BRANDS LG SONY SAMSUNG ONIDA OTHERS RESPONDENTS 34 8 11 6 1 60 PERCENTAGE 56.66 100.33 and it is followed by onida With 10 percent and others with 1.
33) to compare to other company colour televisions.33 100.00 28.00 16.00 INTERPRETATION: The above table shows the opinion on price in that way many of the respondents (45%) are told that no difference to other company televisions. GRAPH GIVING VARIOUS PRODUCTS OWNED BY THE RESPONDENTS TABLE #3 50 45 40 35 RESPONDENTS% 30 25 20 15 10 5 0 Very high High PRODUCTS No difference low RESPONDENTS PERCENTAGE TABLE # 3 26 . And next followed by low price (28.00 45.TABLE # 2 OPENIONS Very high High No difference Low RESPONDENTS 6 10 27 17 60 PERCENTAGE 10.
33 percentage. According to the survey the main factor influencing to purchase of LG colour television. THE GRAPH SHOWING RESPONDENTS OPINION ON PRICE BASIS TABLE #4 50 45 40 35 30 25 20 15 10 5 0 Model Price REASONS Publicity features RESPONDENTS PERCENTAGE TABLE # 4 27 .00 100.00 percentage and after that follows publicity is 11. And followed by model is 23.33 20. table Factors to the survey the purchase of LG colour television set below Reasons Model Price Advertisement Marketing respondents 14 12 7 27 60 percentage 23.00 INTERPRETATION.00 11. price is 20.3.33% as follows.66 45.
00 percent and followed by friends and relations.33 percent and then those consumers who are known as suggested by dealers are 20.33 100.00 INTERPRETATION: Those consumers who purchased LG CTV’s suggested that are self interest are 58. WHOINFLUENCED YOU TO PURCHASE THE LG COLOUR TV TABLE 3 5 70 60 50 40 30 20 10 0 Dealers Friends RESPONDENTS relatiopnships PERCENTAGE self interst TABLE # 5 When they were asked about the purpose in this LG ctv going below 28 .66 10.5.00 11. When asked to opinion of the respondents to who is influenced to purchase this brand given below table? OPINION ON Dealers Friends Relatives Self interest RESPONDENTS 12 7 6 35 60 PERCENTAGE 20.00 58.
When they asked to the consumers to sell about opinions on the selecting only in this brand.00 5. and follows sports (15%).00 15. The followed data is declared.00 0. THE GRAPH SHOWING RESPONDENTS OPINION ON PRICE BASIS TABLE #6 90 80 70 60 50 40 30 20 10 0 Entertainment Education RESPONDENTS Sports PERCENTAGE Others TABLE #6 How is LG colour television clarity and sound system compared to other.00 INTERPRETATION.00 100.Opinion on Entertainment Education Sports Others respondents 48 3 9 0 60 percentage 80. Education (5%). 29 . That are declared to many of the consumers are told that entertainment (80%) to use.
What is the reason for choosing particularly of the brand? As follows REASON RESPONDENTS PERCENTAGE 30 .66 60.00 INTERPRETATION: After purchase to the LG CTV opinions on also sound system to asked that compare to other. And following 31.33 100. Some members are not so good (8. And following 31.33%) FOLLOWING GRAPH SHOWING INFORMATION OF OPINION ON CLARITY AND SOUND SYSTEM TABLE #7 70 60 50 40 30 20 10 0 Very good RESPO NDENTS G ood PERC ENTAGE Not so good TABLE # 7 8. The consumer are said above table is displayed.Opinions Very good Good Not so good respondents 19 36 5 60 percentage 31.66% members are told that system is very good (60%).66% members are told that system is very good.00 8. And many of the consumers are good (60%).
as following table is display? 31 .00 20.00 INTERPRETATION: The above table displayed on particularly in this brand select as on many of the consumers are tell about features is 60%.Quality Price Features others 12 12 36 0 60 20. FOLLOWING GRAPH SHOWING INFORMATION ON QUALITY PRICE FEATURE AND OTHERS T B E# 8 A L 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0 Qa u lity P e ric RSODNS EP NE T F a re e tu s PR E T G E CNA E o e th rs TABLE # 8 Which particular media do you think is effectively spreading the television market. Quality.00 60.00 100. Price as 20% as on.00 0.
66.33 6.33 36.00 INTERPRETATION. As following below table 32 . And after print media is 36.33%.66 100.33 13. FOLLOWING GRAPH SHOWING INFORMATION OF OPINIONS RESPONDENTS AND PERCENTAGE TABLE #9 50 45 40 35 30 25 20 15 10 5 0 Electronics Print media RESPONDENTS Sales persons PERCENTAGE dealers TABLE # 9 When collected the opinion to the consumers to ask how do you state in this LG colour television set. after that used sales person and dealers. The above table displays many of the consumers are said to use electronic media is 43.OPINIONS Electronics Print media Sales persons dealers RESPONDENTS 26 22 8 4 60 PERCENTAGE 43.
66 percent of the consumers said technically superior and remain consumers are value of money of money is 30% and reliable is 13. we are coming to know that 56. OPINIONS YES NO RESPONDENTS 48 12 60 33 PERCENTAGE 80.33 percent consumers. as follows.00 100.33 30.REASONS Technically superior Reliable Value of money RESPONDENTS 34 8 18 60 PERCENTAGE 56.00 INTERPRETATION.00 .00 100.66 13. By absorbing the data collected from the 60 consumers of LG colour televisions owners .00 20. STATEMENT ON LG COLOUR TELEVISION T B E#1 AL 1 6 0 5 0 4 0 3 0 2 0 1 0 0 T c n a s p rio e h ic lly u e r RS O DNS EP NE T R lia le e b PRE T G E C NA E V lu o m n y a e f oe TABLE # 10 Recommendation of LG colour televisions to others.
00 100. OPINION YES NO RESPONDENTS 21 39 60 PERCENTAGE 35.00 34 .INTERPRETATION. GRAPH RECOMONDATION OF LG COLOUR TELEVISION TO OTHERS: TABLE # 12 90 80 70 60 50 40 30 20 10 0 YES R ESPO NDENTS PERCENTAGE N O TABLE # 11 When they were asked that they are satisfied with the finance option provided by KG towards the television the following drawn and tabulated below.00 65. In addition 20% consumers are not recommending to others. Survey reports reveals that 80% of consumers are recommending motivating to buy LG CTV.
GRAPH FINANCE SERVICES PROVIDED AT BELOW LEVEL table# 13 70 60 50 40 30 20 10 0 YES R ESPO D N ENTS PERC TAG EN E N O TABLE # 12 When they were asked to the satisfaction on the warranty period of in this product in the company. By the above table we can conclude that 35.66 .00 percent of people have satisfied with financial options provided for the colour television and 65 percent of people have not satisfied with financial options provided for the colour television. As follows OPINION YES NO RESPONDENTS 20 40 35 PERCENTAGE 33.33 66.INTERPRETATION.
the satisfied consumers by warranty period are 33.00 15.60 100. THE BELOW GRAPH SHOWING WARRANTY PERIOD BY THE COMPANY T B E31 AL 4 7 0 GIVEN 6 0 5 0 4 0 3 0 2 0 1 0 0 YS E RS O DNS EP NET PRETG E CNA E N O TABLE # 13 When were asked to the opinions on the models on this company colour televisions.66 percent.00 36 .00 10. OPINIONS Good Average Bad RESPONDENTS 45 9 6 PERCENTAGE 75.00 INTERPRETATION: According to the survey reports.33 percent and UN satisfied consumers by the warranty period is 66. They results as follows.
66 37 .00 23. The above tables displayed on on the models on the LG colour televisions are most of the consumers are told that is 85% of consumers are good models and another 15% consumers said average models. The results were given in below table.00 INTERPRETATION. LEVEL OF SATISFACTION Very much satisfied Satisfied Not satisfied RESPONDENTS 36 14 10 PERCENTAGE 60.60 100.33 16. GRAPH CUSTOMERS OPINIONS ON LG COLOUR TELEVISION MODELS TABLE # 15 90 80 70 60 50 40 30 20 10 0 Good models RESPONDENTS PERCENTAGE Average models TABLE # 14 When they were asked about the satisfaction about the satisfaction level by the product that they owned.
60 100.66 percent of people are not satisfied by the owned product GRAPH SHOWING THE FEELING OF RESPONDENTS TOWARDS LG COLOUR TELEVISION PERFORMANCE: T B E#1 AL 6 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0 V ry m c s tis d e u h a fie s tis d a fie R S O D NS EP NE T PRE TG E CNA E N t s tis d o a fie 38 . From the above table we can inferred that 60.00 INTERPRETATION.33 percent of the people are satisfied by the product and 16.00 percent of respondents are very much satisfied with the model they owed and 23.
2. many of the respondents are LG CTV. Nearly half of the respondents are satisfied by the features 85% of respondents are satisfied to the models in the LG colour televisions 3.s recommended to other Most of the respondents are said to develop the dealerships and media.CHAPTER-4 CONCLUSIONS AND SUGGESTIONS CONCLUSIONS 1. 4. 39 .
4. Mainly features are good except sound systems.5. And all electronic goods are produced. 5. Adjust to the sound systems. 2. SUGGESTIONS 1. Develop the dealership qualities. 40 . many of the consumers said to increase the warranty time period Most of the respondents are said that develop the print media and also sales persons. 3. (base is high) It is better to increase the warranty period. 6. To offer the coupons system and schemes are to be developed. 6.
FINDINGS LG electronics Pvt Ltd occupies the incomparable highest market share. Create a transmit to rural areas. They should improve after sales services in order to facilitate the customers.7. 41 . The distribution channel is effective in LG Electronics products Majority of the retailers are satisfied with supply Majority of the retailers are not satisfied with replacement policy and promotion schemes of LG Electronics Majority of the retailers preferring for offers. 8.
We have identified and created 100 new outlets for LG Electronics 42 .
CHAPTER-5 APPENDIX BIBLIOGRAPHY TEXT AND REFERANCE S.NO Name of Name of the Bank Marketing Management Edition/year the author 1 Philip kotler Name of publication Prentieehall in New Delhi 8th1999 43 .
lgindia.com www.lgelectronics.com www.2 3 Suil chopra Philip kotler Supplychine Management Principles of Management 3rd 2008 11th 2006 Person Education in New Delhi Person Education in New Delhi Web Sites: www.com Magazines: business World Business India Business Today News Papers: The Hindu Times of India Economic Times Business Line QUESTIONNAIRE Particulars about respondents Name Occupation Address Gender : : : . 44 .lgctvs.
s clarity and sound compared to other.1) When you think of colour television which brands come to your mind? a) LG b) SONY c) SAMSUNG d) ONIDA d) OTHERS 2). what is the reason for choosing particularly of this brand. a) Quality b) price c) features d) others 8). who has influenced to you to purchase LG CTV a) Model b) price c)Advertisement d) marketing 4). a) Very good b) good c) not so good 7). How is LG CTV. which particular media do you think is effectively spreading the Television market a) Electronic media b) print media c) sales persons d) dealers 9). what is the purpose of purchasing LG CTV a) Entertainment b) Education c) sports d) others 6). a) Dealers b) friends c) relatives d) self interest 5). do you recommend LG CTV to others a) Yes b) no 45 . a) Very high b) high c) no difference d) low 3). what is your opinion on price of LG TV’s compared to Others. who has influenced you to purchase that particular brand.
.? a) Produced less price products b) All electronic goods are to be produced c) Develop the dealerships 14).. Are you satisfied with the performance of LG CTV a) Very much satisfied b) satisfied c) not satisfied 46 .10) Are you satisfied with the finance services provided? a) Yes b) no 11) Are you satisfied the warranty period provided by the company? a) Yes b) no 12) How are LG CTV s a) Good 13) b) average c)bad What do you want from the LG Co.
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