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Group members:

Ahmed Saqlain Bhatti Anusheh Naveed Neelam Ejaz Rosheen Hayat Salman Gilani Tayyab Rafi Urooj Ejaz

The Industry (Electronics)


Computers
Music Players

Cell Phones

Retail Strategy
Opening retail stores in different countries
UK, Italy, Canada, Switzerland

Engineering facilities in Tokyo and Paris Production in China Foxconn, Inventec and ASUS

iMac and Macbook


Competitors

iPod
Competitors

iPHONE
Competitors

iPAD
Competitors

Global Demand Centers


Brazil Greece New Zealand Singapore South Africa India

Production cost issues


Supplier related costs
iPad screens

Samsung, LG and Seiko

Labor cost issues


T&D
Expensive

Trends and R & D


Target market
Problems in the products

Trends and R & D


Target market
Problems in the products

Pakistan- A potential market


Government
Lobbying

Strategy
iSTORES
Fashion accessories

Pakistan- A potential market


Upper Middle Class and Upper Class
Maintaining standards

Government and Local Competition

Pakistan- A potential market


Government
Lobbying

INVESTMENT OPPORTUNITY ANALYSIS


Barriers Need for supporting software Expensive as compared to Nokia & Dell Weak governmental protection of trademarks and piracy Availability of smuggled Apple products

INVESTMENT OPPORTUNITY ANALYSIS


Barriers Market for second hand/used products

Only a small faction of the total population lies in the Upper class Recession
Online monetary transactions

INVESTMENT OPPORTUNITY ANALYSIS


Opportunities Booming telecommunication industry Brand awareness of Apple specially among youth Increasing number of MNCs Greater availability and usage of internet

INVESTMENT OPPORTUNITY ANALYSIS


Opportunities Access to major manufacturing/production giant China

Contract based system

Most attractive foreign markets


Current USA, Canada, EU Prospective South Asia Middle East UAE global business centre and an international destination Arabs are usually fond of American technology

Most attractive sectors of industry


100 million mobile subscribers Strategic alliance with Ufone

Innovative brand
Associated with youth Ehtisalat 25% shares in Ufone ( provides iphone contracts in UAE)

Recommendations
Reduced costs of supplying Government open to investment iTUNES Get used to the market