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EDITORS NOTE

Good Morning!
Hey, one or other reader will think what kind of greeting is that? I you think that, then one thing is certain. You are not a networker for DXN, the company that managed to get on our front page this time. Within the empire that this Malaysian company has built up under the over the last 15 years under the leadership of founder Dato Dr. Lim Siow Jin, the greeting Good Morning is sort of the standard greeting which is not just used in e-mail correspondence but also as a personal greeting. In view of the impressive list of altogether 123 countries where partners of DXN are active meanwhile every colleague can in fact assume that somewhere in the huge DXN empire it actually is early morning... but perhaps there is a completely different reason for this in-company greeting? To be honest, I do not know. But I do know that the German proverb Different countries, different customs (more or less When in Rome do as the Romans do) illuminates that aspect of our magazine which makes OBTAINER WORLDWIDE so fascinating for us as journalists and editors as well as for you as readers. In the course of the few months since OBTAINER ONLINE, which primarily observed the European market, became a multilingual publication depicting the global relations, I personally have learned a great deal and all my colleagues in the editorial team confirm this experience. The international expansion of MLM has suddenly become a face, or more precisely, many faces! And for all of that we have to thank our founder Michael Sander. That the opportunity to build up an international business is among the tempting prospects that the large MLM companies can offer is surely undisputed. But for the majority of networkers in the past this opportunity remained more a pipe dream than a reality because often concrete images and examples were lacking. Whatever the human spirit can imagine it can also bring into being as a well-known maxim in success literature and this statement is certainly absolutely right: In the last few weeks I personally have been able to experience that pictures of MLM presentations in which several hundred Arabs took part all of them wearing the keffiyeh, the classical Arab headdress gave me for the first time the feeling that network marketing in these countries is real and not just a fairy tale from A Thousand and One Nights!

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Also pictures from the Philippines, where the distributors from the subject of our cover story filled a whole football stadium for the anniversary convention really impressed me. I have already participated in a whole series of large MLM events, but for the first time these pictures and the many personal travelogues from our publisher have made clear to me what potential our industry really has to offer. I am quite certain that is such pictures that also allow the idea of and international organization to take concrete form in the heads of our readers for the first time and so drive them to make them into a reality! Because the idea that today an international business can be built with the aid of the Internet from your own home and conducted without any personal contact that should probably only succeed very seldom and belongs more in the realm of the imagination. This fits in with the experience of our columnist Daniela Szasz, who in the past has several times built up international distribution structures. From her wealth of experience you can also profit by taking the tips of this top-class networker to heart she has compiled them for you under the title MLM goes international. If therefore you are filled with the burning desire to build up an international distribution organization yourself the OBTAINER WORLDWIDE is indispensable adviser at your side. In the coming issues we will illuminate the various aspects of such a task, such as, for example, the various rules of etiquette and manners in the various countries of the globe. In addition, we will, of course, present a great range of companies, explain their products and marketing plans and portray their distributors. So, for example, you will find in this issue an interesting report on why ethereal oils promote a happy life, you can learn why it is also important to take unpopular decisions and to leave the beaten path and much more. We report how innovations can help to find the way out of the economic crisis and in the fight against climate change, we have an interview with Fred Stege, the boss of Vemma in Europe and Africa, we reveal an insider tip for a vacation of a different kind and we introduce the companies Jus International and Watergroup International. All in all this is therefore again an issue that unites international flair with facts from the business world and promises you a few hours of enjoyable reading on the highest journalistic level. For me it is therefore a great joy and an even greater honor to be able to greet up to 200,000,000 new readers at this point even if, to be absolutely correct, I should probably write potential readers. Because this issue is the first that will not only be translated into English but also into Bahasa Indonesia, the language that is spoken in the Malay and Indonesian region. According to Wikipedia, almost 100% of Indonesias 240 million inhabitants speak the language and it is one of most widely spoken languages in the world. Therefore at this point I greet all our new readers with a hearty Salaam! Yet another reason why OBTAINER is the ideal medium to accompany and support your international expansion. Because in times of economic crisis and swine flu the motto of our magazine is all the more important: Stay strong! Tetap Kuat! Yours, Tomas Klnner, Editor-in-chief

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ing results which scientifically confirmed what people in Asia have already known for centuries: the red mushroom is good for our health. But Dr. Lim Siow Jin, who earned his doctorate at the renowned Indian Institute of Technology, was able to make this general knowledge in some respects more specific. He discovered that from the Ganoderma family, which includes over 300 different mushroom species, six in all have a particular therapeutic value. On the basis of his studies he developed Ganotherapy, a holistic approach from complementary medicine that explains why and how the Ganoderma mushroom supports the body and helps the immune system to overcome health problems relying on its own resources. For among the over 300 active elements contained in these mushrooms there are five that are very active therapeutically and working together synergistically they can correct cell imbalances, detoxify the body and strengthen the immune system. These five substances exist together in nature only in the red mushrooms. This makes it highly probably that precisely here can be found the reason for the numerous wonders that have been reported again and again during the history of the mushroom for the last 2,000 years. For this reason the Chinese gave the mushroom,

t was in 1983 that Dr. Lim Siow Jin, the founder and CEO of DXN, started to take an interest in the Ganoderma mushroom and its effects on human health. His studies lasted more than 10 years and led to astonish-

which they call lingzhi, the highest significance in their tradition medicine, since the name ling zhi translated means divine herb that energizes the chi or life force. And in Japan, where the red mushroom is called reishi, the name stands for ancient goddess of health, life and eternal youth. In the course of his studies Dr. Lim Siow Jin found out that the Ganoderma mushroom has adaptogenetic properties which act directly on the cells of the human organism. These strengthen the cell membranes and so absorption of environmental toxins. In addition during its growth the Ganoderma mushroom absorbs oxygen and gives off carbon dioxide. This leads to the fact that through the consumption of

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Ganoderma a large amount of additional oxygen ends up in the human body. A further reason why the mushroom is also described as health manna and the greatest gift of nature. But a gift nature is not normally very extravagant with. Therefore the Ganoderma mushroom was formerly very precious since it was only very rarely to be found in the forests. The reason for this is that the overwhelming share of the spores it produces are what are called dormant reproductive cells and without the aid of modern technology only minuscule proportion lead to new mushrooms. Only through research was it possible successfully to activate these spores so that today

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every single Ganoderma mushroom can produce millions of offspring. Through this process the demand of any number of people throughout the world can in the meantime be covered. For this DXN uses the tissue culture method, which allows an exact reproduction of the mother plants. This happens at the DXN Lingzhi Farm in Malaysia, where the mushrooms are cultivated on over 70 hectares under the strictest quality controls. Here it is a matter of 100% organic farming with absolutely no use of artificial fertilizers, insecticides hormones of similar substances. The whole process is strictly certified in accordance with ISO standards and so cor-

responds to the highest international quality requirements. Also the subsequent processing of the mushrooms is carried out gently so that the precious contents are preserved.. First the water is removed from the mushrooms through dehydration, through which 5 kilograms of fresh mushrooms become one kilogram of dried mushrooms. Subsequently these dried mushrooms are freed of fibers that are of little therapeutic value using a special process developed by DXN. This reduces 4 kilograms of dried mushrooms again to 1 kilogram, which corresponds to a total concentration of 20:1. These are now activated with ultra-violet light to increase

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the therapeutic effect again and in the last step of the process they are ground into a fine micro-powder. This is how the main products of DXN Reishi Gano and Ganocelium are produced. Reishi Gano consists of 90-day-old fully grown mushrooms, while Ganocelium consists of 18-day-old mycelium, as the mesh of threads is called from which the mushrooms later develop. Both are powerful anti-oxidants which curb the damaging effect of free radicals and both regulate the glucose content of the blood. In addition they energize the body by providing vitamins and minerals and counter hyperacidity. All in all Ganoderma promises nothing less than longevity with lasting youthful vitality which is why its triumphal march through the Asian and Arab worlds has long been unstoppable. But also in Australia, America, Africa and Europe this promise will inspire people that much can can be foreseen already. The more so as DXN satisfied the wish of many people and has mixed the red mushroom into several drinks, which as a result are not only healthier but also taste excellent. So there is now Lingzhi Coffee, Spica Tea and Cocozhi Drinking Chocolate, which all contain the magic mushroom. But also body care products from soap through shampoo and massage oil to toothpaste are finding very great favor with consumers thanks to the addition of Ganoderma. In addition a contributory factor in many countries is also the fact that almost all DXN products carry a halal certificate. This means that the products do not contain any substances forbidden by the Koran (pork, alcohol, etc.) and can therefore also be used by religious Muslims. But it would burst the bounds of this article to describe the whole range of products (from functional drinks such as Noni and Kiwi through jam, candy, vinegar and spirulina algae to water and air filter systems) in detail; the more so a almost all the products have unique selling points, which makes them particularly suitable for multilevel marketing. The decision to adopt this form of distribution, which Dato Dr. Lim Siow Jin made in 1993, has proved to be a stroke of luck. The main reason that led him to choose this method was the consideration that in this way poor people can also use the product and through it they are placed in a position where they can achieve success in life. A clever idea for which meanwhile

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Photo on the left: At the Direct Selling Festival the Direct Selling Awards of the Middle East were presented for the first time and the most important prize for Outstanding Management went to DXN and was accepted by Mr. Jijith NK (on the right) .

several million people are thanking him daily with their diligence and commitment. From health to wealth is the credo that DXN justifiably represents. And the About Us page of the DXN Internet presence carries not without reason the headline From Zero to Hero. In this transformation the DXN remuneration plan plays a decisive role. This marketing plan distinguishes itself through its simplicity and also through the fact that in it there is no downgrading from a status already achieved. For a small registration fee you receive lifelong membership and the opportunity to participate in the One World One Market concept. This means that you can be active with the same membership number all over the world and that you will receive payment of the commissions from these in your registered home country. The fact that payment of these bonuses has always been made punctually for the last 15 years is certainly one reason for the high loyalty of DXN networkers to their company. We know numerous stories of gardeners, fishermen and taxi drivers who have become millionaires with DXN, explains Mr. Jijith NK, Regional Manager for South Asia, Middle East & Africa in an interview with OBTAINER WW: The key to success is the knowledge on the products and in the system. In addition, the ability to meet more and more people and to speak to them. Most important, however, the belief that with DXN you can succeed, because the products themselves are through their uniqueness the best marketer. To provide distributors with these necessary skills, DXN organizes seminars

and training sessions every month in all the countries where the company is officially represented. As a rule these can be attended by members and interested people free of charge. In addition DXN also offers its members specific support and motivation programs, including the annual International Travel Seminar Incentive (ITSI), which is particular popular as it combines learning with travel. That this training bears fruit is shown by the success stories achieved with the help of the DXN marketing plan. The first stage of this plan is the Star Agent. 4,500 points are necessary to achieve this first target. Whoever can show that they have 6 Star Agents in various downlines becomes a Star Diamond. In order to achieve the highest status, Crown Ambassador, you require 20 Star Diamonds in various downlines. Today DXN has thousands of Star Diamonds worldwide and fewer than 10 Crown Ambassadors. This status is still also the goal of Mohammad Fatemi Ghani, who rose to the status Executive Senior Crown Diamond in November 2008. He is one of the most successful DXN networkers in the Arab Emirates and a sought-after speaker, trainer and motivator who has meanwhile conducted more than a thousand seminars, training sessions and workshops on the subjects wellness, business and personality development. During the Direct Selling Festival in Dubai (see the report in this issue) OBTAINER had the opportunity to speak with the qualified aerospace technician, who now trains people every day to manage their own companies in network marketing. For a whole year Ghani attended the certification course at

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Photos: DXN also offers its members specific support and motivation programs, including the annual International Travel Seminar Incentive (ITSI), which is particular popular as it combines learning with travel.

the MLM University in the USA and among other things acquired his advanced knowledge through contact with great figures in MLM such as Tom Schreiter, Dr. Charles King, Tim Sales, Michael Oliver et al. In discussion with OBTAINER he explained frankly and openly: The lifestyle I enjoy is something I have to thank DXN for. I can take trips to the wonders of this world, I can make friends around the globe and, most important, I can help people everywhere to achieve health and prosperity. Ghani, who smilingly reports that for 28 years he was an employee at JOB (Just Obey the Boss) only achieved real success and personal freedom through DXN the father of fours (two of whom are now active for DXN) admits candidly: I thank Allah for my success with all my heart, reports Mohammad Fatemi Ghani: And, of course, Dr. Lim Siow Jin, who made this beneficial product combined with a powerful marketing plan available. For Ghani the secret of success lies in learning, the development of new resources and loyalty to the company: And, of course, in the to help others. In this respect DXN is exemplary not only as far as products are concerned, but also terms of social responsibility in general. For example, the Board of Directors of DXN has given itself strict rules with regard to the environment, communities

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Mohammad Fatemi Ghani success and personal freedom through DXN

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and jobs. For this reason, not only are the ecological regulations abided by in all DXN factories, but are also far exceeded, e.g. as regards the purification of liquid waste. In addition, the communities where DXN has production plants receive support of many kinds through donations, charity programs, support for sporting activities, family days and much more. The employees of the company regularly receive the opportunity for further education and training and great efforts are undertaken to make all jobs as secure as possible. All this has led to the fact that DXN has received numerous prizes in the course of the years, among others the awards: Top Innovative Marketing Company of the Year (2004), Super Excellence Master Award of Direct Sales (2005), Asia Pacific International Honesty Enterprise Award (2006), to name just a few. And also this year DXN achieved yet another award: At the Direct Selling Festival the Direct Selling Awards of the Middle East were presented for the first time and the most important prize for Outstanding Management went to DXN and was

accepted by Mr. Jijith NK. OBTAINER Founder and CEO Michael Sander was very pleased to be able to congratulate Mr. Jijith personally for this success and used the opportunity to ask some questions about the future of MLM in general and DXN specifically. The answer will echo the feelings of not only DXN networkers: The future of multi level marketing is rosy in particular in view of job losses and financial decline! DXN is completely equipped to expand to new countries and to offer still more people the chance to have a good life. The network marketing industry is based on a movement of consumers, but these must exercise caution in recognizing the right company. The reputation of the industry was spoiled by a number of greedy companies and it is our responsibility to rectify the image of the industry again by giving people useful advice about how to recognize and avoid such companies.

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on

16th May 2009 for Germany

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DXN is one of the largest Asian companies with more than one million sales partners in all parts of the world. The company was founded by Dato Dr. Lim Siow Jin. Among many products of nature, the global multi-billion dollar company is mainly focused on a special mushroom from Chi-

na, the Lingzhi, also known as Reishi. The names Reishi or Ling Zhi (Ganoderma lucidum) mean divine mushroom of immortality. This fungus has been used for healing methods in China and Japan for over 4000 years.

Among other things, it has a blood pressure lowering, cholesterol-lowering and antithrombotic effect, which has repeatedly been confirmed scientifically. DXN is exemplary in all countries, and maintains to be the only company in the Middle East, or in any country of the

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Emirates, to have a separate office and a shop in which members of the DXN network can pick up products at any time. Therefore, it was a special honor for Obtainer President and Founder, Michael Sander, to be invited along to the Celebration Award with other distinguished guests from India and Saudi Arabia,

all of whom cut the Award-cake. More about DXN, the Direct Selling Awards and also on the successful Direct Selling Festival in Dubai can be seen in this issue No. 04/09. OBTAINER - unique, global and always there on the spot for you!

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NEWS

American Idols Megan Joy Creates Program So Fan-Mail Can Fund Single Parents

herself to be an on-stage favorite this season. But for many, its her recent offstage performance that is truly winning over Americas heart. Known initially for her powerful, Amy Winehouse-like jazzy vocals, it was when Megans strong single-mother status began to gain media attention that she found a creative way to help Megan recently began receiving hundreds of support cards from members of Utah based SendOutCards.com, a company she and her family have been closely involved with for years. Touched by such an overwhelming response, Megan shortly found herself on the phone with the group helping to spearhead a fund-raising effort for single parent

egan Joy, the 23 yearold Utah native turned American Idol sensation, is already proving

others in her situation - she turned her incoming fan-mail into non-profit, cash donations for struggling single-parents like herself.

programs like the national non-profit, Parents Without Partners Inc. Taking the company mantra literally, Changing Lives One Card at a Time, SendOutCards has rallied their network of more than 60,000 card senders to participate in the fund-raising activity. Set up under the non-profit SOC Gives division of the company, senders are now able to donate on a one-time or weekly basis for as long as they choose.

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Photo (from the left) Dan Gibbons, Dean Mannheimer (Mitte) - Distributor No. 1 at DubLi - and John Daly

ence in Scottsdale, Arizona (USA) which took place on the 3rd and 4th April 2009. The number of guests invited to attend the Hyatt Regency were strictly limited to a maximum of 1000. Within the first few hours of registration on the firms website, half of the tickets were sold. Therefore it was no surprise to anyone that many people arrived to the event without a ticket. Everyone wanted to

he international company DubLi.com invited us to their first ever E-Commerce confer-

learn more as, not only had DubLi launched the brand in the USA, it is also here that they announced fundamental changes to their compensation plan. The clear focus of the company is the attraction of new customers, primarily though their new compensation plan. In December 2008, DubLi along with Jordin Sparks, held the first charity auction. Jordin Sparks won American Idol when she was just 17. The show IDOLS, founded by Simon Fuller (ex-spice girls manager) is a massive hit across the globe; for example in countries such as in India, France, Malaysia, Singapore, Poland, America, Brazil, New Zea-

land, Australia, South Africa, Canada etc.! With 87 seasons in 35 countries, IDOLS is the most successful television program in the world. A total of over 55 million people tuned in to watch the entire season of the show in India. 15,4 million people watched the final in March 2005. In Norway the Idols show received the highest rating in the entire history of the TV channel TV2, with a third of the population tuning in for the final. The Pan-Arabic Idols were cast from 5 countries (Lebanon, Egypt, Syria, Emirates, Saudi Arabia and Kuweit) and the show was broadcast to 22 Arab countries. The Unique-bid-Auction with Jor-

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that have been effected by illness or families which are struggling to make ends meat in these times of difficulty. During the event, Jordin Sparks also took the opportunity to preform her new hit song, which has reached the top 50 in many countries across the globe. It was also the first public appearance for Rik McCoy. The friendly American who has lived and worked in Asia

din Sparks ran from the 1st to the 26st of December. The company is still in its pre-launch phase in the USA, nevertheless 2000 customers took part in the charity auction. DubLi donated 100% of the credits and proceeds (a total of 5000 US Dollars) to the Sparks charities. In January 2009 Michael Hansen, founder of the company, presented Jordin Sparks with the cheque in Phoenix, Arizona. The

fan pack award, made up of a signed American Idol t-shirt, CDs and a tour book, is what Janette Moleff from Spanish Fork in Utah won, for just 10,25 US Dollars. The proceeds of this will be used to re-stock the shelves of a relief agency in Phoenix, Arizona. It will also be used to help families in need i.e families in which certain family members are unemployed, families

Photo (on the right): Prof. Charles W. King from the University of Illionois at Chicago Photo down: American Idol winner Jordin Sparks with Michael Hansen, CEO und Founder DubLi.com
for many years has strengthened the Executive Team of the company since December 2008 and, is above all, responsible for the global expansion of the company. Dean Mannheimer then once again introduced the DubLi Charity Contribution 2009. The company also introduced, among other things, two 10,000 US$ debit cards, which will be auctioned off on the Unique-Bid-Auction. This year the proceeds will go to Blessing In a Backpack (http://www. blessinginabackpack.com) which is a organization in the USA that looks after young children who havent enough food to survive.

All in all, it was a very successful event and the success in the USA and in Scan-

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Photo above: Tom Ashlock and Dan Gibbons Photo doen: CEO and Founder Michael Hansen

dinavia shows how the DubLi concept can be successfully implemented. Although the company encountered a few setbacks with their restructuring in the German speaking countries within Europe, they have managed, in the last 10 months alone, to strike up 6,000 new business partners for DubLi. Some of the new business partners have already made a high six and seven digit monthly income a reality. Spurred on by this success, Michael Hansen, founder and CEO of the firm, revealed to us in a personal interview that the global expansion of the firm will continue this year. Along with the Polish and Russian markets, in the second half of the 2009, the Asian market will be on the companys main agenda. There is only one direction for DubLi; and thats up into the future.

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NEWS

Florange Finally Launched in Germany With Exclusive Lingerie

Photo (from the left): Mrs. and Mr. Meurer Managing Director Florange GmbH), leaders Roth and Aydin

in Europe, which was founded in 1901 in other words, more than a century ago. In the world of ladies lingerie the firm is the company with the strongest growth worldwide. The Florange brand is part of the ATLAS Group, which has its company headquarters in fashion metropolis Paris. With various brands of quality lingerie the operates from Lausanne in 15 markets and in 12 languages. The German Florange GmbH has its head office Ismaning near Munich and Florange has also been in Germany

he brand name Florange belongs to the Italian DeAgostini group of companies, one of the largest corporations

since February 2009. By means of a home party demonstration system the woman of today can choose seductive underwear in a comfortable and congenial atmosphere with comprehensive advice without shopping stress at attractive prices. Florange party guests can try on the samples in a completely relaxed manner and compare notes. Our trained Florange consultants reveal to the customers the secrets of beautiful underwear. A Florange lingerie consultation is always something very special and guarantees the highest competence and quality. WE back it with our good reputation!, said the German CEO Michael Meurer to OBTAINER. In a campaign all over Germany the company is introducing itself in numerous German cities and invites interested ladies to an information session, amongst others on the 27 April 2009 in Cologne and on 29 April 2009 in Karlsruhe. If you want to find out more about the company, then you should no miss Issue No. 05/2009 of OBTAINER WORLDWIDE Eat the end of May/beginning of June.

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NEWS

Herbalife Foundation Establishes Second Program in Korea

program in Korea at Child Fund. The HFF grant will enable Child Fund to provide healthier meals to orphans and children being cared for by grandparents living in poverty. Child Fund is a Korean non-profit social welfare organization founded in 1948 that runs 19 community welfare centers. This is the 41st Casa Herbalife program established worldwide. After this initial grant, local Herbalife Independent Distributors will continue to support the program through volunteering and fund-raising. In 2007, HFF established a Casa Herbalife program at Sang Rok Won in Seoul. The organization cares for children, ages two to 18, who are homeless or cannot live with their families.

he

Herbalife

Family (HFF)

Foundation

announced the establishment of its 2nd Casa Herbalife

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Two Years of KPM: The Success Story Continues

Photo: Sales Director Patrick Klein (left) and Managing Director Dieter Kuhl

A
form.

t nearly two years old, the textile KPM network is still in excellent condition. Anniversary actions are be-

The anniversary package of May puts many of the KPM quality products at the center. Fabrics, cuts and designer shirts at genuine jubilee prices are guaranteed by the KPM consultants for the growing income. After two years of growth targeting the bodys own production facility in Turkey, in 2009 KPM will see a doubling of sales figures and, of course, the incomes of KPM partners. At the end of May, KPM will bring into fashion a revolutionary distribution system for KPM consultants in the market. Dieter Kuhl, CEO of the company, currently withholds further information about this. But he says proudly that the planning for the logistics center of KPM has fixed forms: product development,

materials testing and cutting through to part production and the huge KPMbearing material, together with the KPM Academy of the KPM-engine business. The birthday child is celebrating his second birthday, so the best of health in a period of healthy growth. The OBTAINER sends it congratulations!

ing vigorously advertised to the public. For two months long, there are kits and anniversary activities in a concentrated

In April, KPM started with an anniversary starting package for a fabulous 22.22 net. There is a complete KPMStart Training package included within this price. KPM offers all networkers the opportunity to launch into one of the largest textile growth markets: Individual personal fashion. In the past 10 years this area has regularly produced double-digit growth!

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World Management Congress 2009

dren, the opposite is actually the case with PM-International. The German company from Speyer has to be described as THE model German company within the direct marketing industry. This impression was further strengthened with a visit to PMs World-Management-Congress which took place on the 18.04.2009. Over 2,500 qualified business partners from the company were in attendance at the sell out event which occurred in a hall in the Black Forest in Karlsruhe. PM international is made up of solid values, a conservative financial policy but above all it is based on consistency and perseverance. However the com-

hile many other German companies find themselves developing into problem chil-

pany still offers and maintains these all German virtues. PM-International was boring, was stable but not really sexy that was to be heard again and again. The open criticism was made as the company introduced a whole host of new products and it is possible to say with certainty that this was the start of a new era for PM-International. Although the invitation, sent by mail, only reached the OBTAINER head-office in Dubai a few days prior to the event, Michael Sander thought nothing of it, immediately hopped on the first plane to Germany in order to be at the event. A decision that paid off. In the morning before the official opening ceremony a symbolic ceremony took place for PMs next big construction project, which is the building of PM-International headquarters in Switzerland. That validated

what many participants had already suspected: a real new beginning. This time, Rolf Sorg, founder and CEO of the company really intended on surprising everyone. Even the top-leaders of the company were like little children waiting for Santa; while they waited in anticipation to see what would be presented. As rumor had it, was going to be a change in the companys branding, and it turns out that this rumor was actually true. The absolute highlight of the World-Management-Congress and at the same time a historic milestone in the history of the PM-International AG was the presentation of the new branding. All the business partners of the company, who had traveled across the world to be present at the event, experienced the birth of the family business from Speyer for the second time, in the truest

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and makes a good visual impact. The characters within the FitLine logo will now be presented in the colors red and silver with the center slogan being Resultate erleben (Eng. Experience the results). The PM Company logo now supports the clear statement Simple. Successful (German: Einfach. Erfolgreich.) Also their website will also sport the new corporate design. In short, the entire external appearance of PM-International has been redesigned. Thus, the world famous premium quality FitLine products can now hit the market with a bang. A further highlight of the presentation was the extended Weight Management sense of the words with the presentation of the new branding of PM-International and the brand FitLine. Not only will all the FitLine product packaging be changed to a new premium design, the FitLine logo itself will be optimized, without loosing the integrity of the logo which is quite popular on the market FitLine XXS-concept, which since its launch onto the market at the start of 2009 has been met with exceptions of great selling success. In addition to a sophisticated online support program, the XXS-Coach, a DVD is now available to those who want to loose weight. It includes exercising instructions with

an accompanying book. Thus complying with the holistic requirements of the FitLine product. The real surprise was the presentation by Dr. Schmitt on the theme: Water is life life is water. In addition to the premium FitLine products so to speak the personal spring for your home an exclusive FitLine drinking water purification system was introduced in four steps. This appliance will guarantee FitLine users, energetically clean, healthy and chemically pure spring water through a high quality reverse osmosis system with an activated carbon filter function. PM-International is reacting to the continuous problem of polluted water in countries such as Germany, Austria and also in others industrialized countries and concern themselves with the theme of making already highly specialized companies in direct marketing aware: Water is life! Finally, PM charity ambassador, Beate Schmitt informed the consultants about

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Photo: Daniela Szasz (lon the left) with her Team

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how the family company from Speyer have been actively helping with various charitable aid organizations. The children in the Third World lie particularly at the heart of the company, this is why they have been working so closely with the child relief agency World Vision. A slogan was specifically created for this: PM Charity a world for everyone. PM charity ambassador Beate Schmitt also had the opportunity at the WorldManagement-Congress to announce to the numerous business partners the total budget for the PM charity a world for everyone: In conjunction with World Vision PM will provide 50,000 for the building of a well in Ghana in the Assin region and will sponsor 70 more children in Peru (Region Yauli). In total the company for Speyer supports more than 400 chil-

dren worldwide. In 2009 the budget for charitable projects lies at 250,000 Euro. In addition the revenue made on the PM charity poster will go towards a campaign of the first aiders in Speyer, with the motto Help is strength and will fund the first aid book. Thus children in the 3rd and 4th class of primary school will learn what precautions to take at the scene of an accident. The awards to the worlds most successful partners followed in the late evening. Among others, Jarkko Kramsu from Finland and Anthony Khung from Singapore (cf. OBTAINER WW, edition 02.2009) were honored. However the emotional highlight of the event was clearly the speech of the freshly honored silver president Daniela Claudia Szasz. The friendly super woman, who also regularly writes a column in the OBTAINER, reached the global top 20

of the company and did it quicker than any other woman before her, therefore setting a new record. She held a speech in honor of four team partners, all who reached the status of president and therefore earn an annual salary of 1.200.00 Euro (1,2 Million) this amount hadnt been reached by a consultant with PMInternational before and certainly not within only 15 months. In summary, the World-ManagementCongress 2009, will remain a unforgettable day full of emotion, vision and surprises for all the team partners of the PM International AG who traveled across the world to be there. Even the subsequent Pflzer wine party was a huge success and many PM-partners danced the night away, into a new and even better future.

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OceanGrown Launches New Web Site

s the only natural products company with a sole focus on the ocean, OceanGrown International

national market expansion to innovative product offerings, the OGI opportunity is burgeoning through its grass roots distribution model. The direct sales company continues to educate consumers on powerful marine bioactives such as Astaxanthin, Fucoxanthin, Krill Oil and Bladderwrack. The new site offers eye-catching, active imagery to connect a healthy lifestyle with ocean-based natural products.

ogilife.com for the latest research in the companys news section. OGI is using the launch of its new Web site as an introduction to several key initiatives over the next few months. From several new product launches, skincare formula advancement and market openings, OGI is offering an extensive homebased business opportunity for those looking for an additional source of income in the current economy.

(OGI) is launching a fresh look and feel with a new Web site www.ogilife.com. The distinctive, easy-to-navigate site allows the young company to cement its lifestyle brand combining an active lifestyle with healthy, marine-based supplements. The timing of the new site is ideal, stated company CEO Kerry Brown. We are embarking on several aggressive strategies for 2009 2010. From interAs the popular carotenoid antioxidant Astaxanthin gains mainstream media attention, consumers can turn to www.

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Massive Success for Xanget Team at Freiburg Fair

rom March 20th to 22nd the annual Fit for life fitness and health fair took place in Freiburg. Fit for life is one

nized a stand at this years fair where the curious visitor could try Xango Juice and were competently advised in the process by the highly motivated Xango consultants. That the stand would become one of the highlights of the fair was very soon obvious. Not only had the Xango assembly team around Ernst Bauer and his son organized one of the most attractive and creative stands at the fair, the crew of consultants also stood out clearly from the other stand operators. In good humor and with lots of laughter the 13 consultants clad in white descended on the fair. Chatting together

and highly motivated they took up their positions at the Xango stand. As is wellknown so much good humor makes people very curious. Within a few minutes the first visitors as well as other stand operators were beginning to show their curiosity. What was there? Why were they all in such a good mood? After only a few hours the stand was crowded. The Xango consultants had their hands full explaining to interested people the merits of the mangosteen fruit, which was still to a large extent unknown, and dishing out samples and order forms. Particularly for the new, inexperienced and still uncertain consultants in the team this experience

of the largest specialist fairs in Germany and is visited by several thousand people every year. Traditionally you can find everything to do with sport and health at this fair practitioners of alternative medicine, sauna manufacturers, sport studios and numerous suppliers of dietary supplements offer prospective customers lots of information about healthier and fitter living. At this fair things really took off at the Xango stand. The Xanget Team around Beat Ambord joined forces and orga-

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was path-breaking and ideal training. The feared cold contact with strangers became so ingeniously simple, the inhibitions that have to be overcome in discussion with others simply did not exist. There was only good humor, interesting discussions and a very interested public at the fair. After the successful Xango lecture at noon on Saturday the team was overwhelmed to the very end by eager prospective customers. In the evening Xangets 13 were admittedly totally exhausted, but happy and enthusiastic about their own performance. Hardly any of the 13 had imagined that the fair would attract so many interested people. And the Sunday, the last day of the fair, was still to come. What would the action at the fair be like if there was good weather like on the previous days? To put it briefly, what the Xanget team experienced on

the last day of the fair beggars description. In an interview with OBTAINER WW one Xango consultant described it as follows: You cannot really imagine HOW MANY interested people stormed our stand! The aisles were absolutely packed with people, baby buggies and dogs, a real slalom run if you wanted to get through. The absolute highlight for the team was the visit by their great role model, Beat Ambord. He came to the stand personally in order to see how the team was working and what success the fair would bring. Unfortunately Beat could hardly talk with his people, the stand was permanently so full of interested people that the consultants had hardly a free minute. To the very last minute of the fair the Xango consultants were kept busy, busi-

ness was really humming. Many curious people were provided with information, leaflets and samples, the order forms piled up in the in-tray and all the consultants were absolutely thrilled by the atmosphere at the fair. And also within the fair team the mood was perfect. In the evening while eating pizza or in the youth hostel people talked a lot about the day at the fair and despite the stress none of the consultants lost their good humor. Everybody took these important experiences with them and will use them in his daily business. The fair team is in total agreement that the Freiburg Fair was the most brilliant thing that the Xanget team has accomplished in the recent past. Their performance at the fair can only be topped if the team appears at the next fair with an even bigger stand and even more consultants. And this is exactly what the team has firmly decided to do.

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New Recruiting Web Site of Xanget Team and the 20k Academy Worth A Look
The web site doesnt just offer information for curious and interested parties, according to an interview with Beat Ambord, a visit would also be of benefit to experienced networks; supplying them with good arguments to help with their own sponsoring. The well known Xanget groups 20k academy beat all the expectations that Beat and Anita had when they set it up. Therefore the interest and participation of many networkers didnt really surprise anyone because the quality of the training was at a very high level: The senior management of Xanget share their knowledge with the academy graduates within a period of four months in five compact module days. They also guide the graduates with practical exercises, relevant literature, telephone

pansion is unrelenting. True, this hasnt just happened by chance, it has been the result of hard work and the perfect implementation of modern network strategies. The Xanget team with Beat Ambord have launched a new recruiting web site on

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conferences and work in small groups; which provides all the necessary information and advantages of working independently in network marketing with XanGo. You learn everything about self employment, the time network marketing demands and the possible earnings that come with it. Visitors to the site can not only discover the flexibility of a home run company, but also the tax advantages of working independently and also how you can, with thanks to the possibilities of network marketing, make a profit out of its social network. helping them implement what they have learned. The 20k academy provides participants with the tools and know-how to become successful in this industry. With personal training from Beat and Anita Ambord, as well as from other top executives, you can experience first hand everything that is essential for success in the network marketing industry. Whoever would like to know more can find the web site at

he Xanget teams new recruiting web site and the 20k academy are definitely worth a look. The Xanget teams ex-

http://ambord.ch
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http://get20k.com

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XanGet Talentshow 2009


Wussten Sie, dass Sie am erfolgreichsten sind in Ihrem persnlichen Talentbereich? Haben Sie keine Lust mehr, auf fremden und ausgetretenen Pfaden nach Erfolg zu jagen? Richten Sie den Kompass Ihres strksten Schiffs auf Norden aus! XanGet frdert Ihre Strken und verhilft Ihnen damit zum Erfolg! Bereichern Sie unser Team mit Ihren Talenten! Informationen unter www.xrevolution.info Did you know that success comes, when you are working in your talent zone? Dont you feel anymore like hunting for success in worn-out shows of somebody else? Adjust the compass of your first-class boat northbound! XanGet advances your strenghts and leverages your success! Enrich our team with your talents! For more Informationen go to www.xrevolution.info

Die XanGet Talentshow 2009 hat begonnen! The XanGet Talentshow 2009 has begun! Teamgeist - Engagement - Kompetenz - dafr teamspirit - commitment - competence- thats stehen wir! what we stand for! Die Informationen fr Ihre Zukunft erhalten Sie hier: The information for your future here:

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Roex: New Marketing Director 4Life Opens Roex Inc, a leading nutritional supplement company, has appointed Stephanie Hamilton Peru as Director of Marketing

4Life Research, the global leader of transfer factor science, announced the launch of the companys newest market: Peru. As our southernmost marketplace to launch in South America, Peru represents an important market for 4Life, says 4Life President, International Darrell Ieremia. Were very grateful to the loyal distributors who have supported us throughout our premarket phase. Now, on their behalf, we announce that 4Life Peru is officially open for business! 4Life Peru

Rod Burreson, Roex Inc. Founder and CEO

distributors may purchase one of two products at LP Centers in Lima and around the country. These include 4Life Transfer Factor and 4Life

national media/ communication companies like NBC, Primedia Publishing and Freedom Communications. For the last five years her focus has been in online/ interactive marketing. Some of her past accounts include, Unocal, Platinum Performance, Tenet Hospitals and Capital Records. Stephanies wide range of experience coupled with her extensive knowledge of search engine marketing will help position the Roex brand both online and offline. Were happy to have

tephanie Hamilton has over a decade of marketing and public relations experience. She has worked for several

her as part of the Roex team and look forward to her integrated approach to marketing and proven track record in building brands. said Chris Bolduc, Vice President of Retail Sales and Marketing. Roex Inc. was founded in 1994 and is one of the fastest growing companies in the nutritional supplements industry. Roex is committed to helping people learn about nutrition and the role supplements play in supporting the structure and function of the human body. Rod Burreson, the companys founder and President, is a former athlete and body builder who has experienced a myriad of ailments and injuries resulting from these activities.

Transfer Factor Plus Tri-Factor Formulas. The official 4Life Peru launch on Saturday, April 18, was held at Delfines Hotel and Casino in the Lima suburb of San Isidro, the citys exclusive financial district. 4Life Senior Vice President, International Jeff Kalinin, commented: Our message of science, success, and service really resonates throughout Peru and the Andean region at large. Were honored to partner with so many great distributors and look forward to our future here. 4Life Research also announced the successful ribbon-cutting ceremony

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event for the new addition at La Casa Rosada orphanage Republic. in Santo Domingo, Dominican Foundation 4Life, the service branch of the company, contributed funds to help construct an ambitious addition to the existing structure of the orphanage. 4Life Founders David and Bianca Lisonbee, as well as President Steve Tew, traveled to the Dominican Republic for the ribbon-cutting ceremony. Approximately 200 4Life distributors were in attendance, as well as several sisters from the Sisters of Charity group, eight individual press entities, and Dalcio L. Andujar, the nephew of the president of the Dominican Republic. It truly was a dream come true to witness the completion of the addition at La Casa Rosada, commented Bianca Lisonbee. Every time we visit the orphanage, we truly feel like weve come home. And its wonderful to know that because of generous Foundation 4Life donations, weve helped provide a better home for these precious children. The ribbon-cutting event symbolized the fruition of the hard work and tireless fundraising efforts of thousands of people associated with Foundation 4Life, said David Lisonbee. My sincere thanks go out to each and every person who helped make this day possible. Im so grateful that I was able to attend the ribbon-cutting event at La Casa Rosada, remarked Tew. The Sisters and children were so excited to begin using the new rooms in the addition. Its fantastic that 4Life gets to play a small role in shaping the lives of these children. Ive been waiting for this day for over four years, remarked Gold International Diamond Esdras Cabrera Alberto. When I first went to La Casa Rosada, the Sisters struggled to provide proper nutrition for the kids and the orphanage lacked space for the kids to grow. Now with 4Life involved, these concerns have been met. The children are healthy and the addition will give them the space they need to grow, study their school work, and get proper rest. 4Life, category creator of Transferceutical Science and world leader in the development, production, and distribution of Transfer Factor support products, continues to post growth around the world. Over the last 11 years, 4Life has established 15 international offices to support activity in more than 40 markets around the world.

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USANA Recognized as Best Place to Work

es to Work list. USANA was ranked number 17 out of 30 companies around the United States.

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SANA Health Sciences, Inc. was named on April 15 to Outside magazines second annual Best Plac-

nor John Huntsman and University of Utah football coach Kyle Whittingham at an awards breakfast at the Salt Lake City Marriot. USANA CEO Dave Wentz accepted the award on behalf of the company. In other USANA news, the company an-

sociation of Australia (DSAA) Hall of Fame. The induction took place at the DSAA Annual Conference on March 22 to 24. On April 1, USANA announced that its USANA Essentials Chelated Mineral and Mega Antioxidant have been evaluated and approved by ConsumerLab.com, LLC, a leading provider of independent product test results and information.

Along similar lines, USANA was named on April 7 a Start! Fit-Friendly Company by the American Heart Association. USANA was recognized by Utah Gover-

nounced on April 8 that Bill Duncan, executive vice president of Australia for USANA Health Sciences, Inc. recently was inducted into the Direct Selling As-

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or those responsible at XanGo it was already clear in advance that it would be something special, as Mexico with

Unfortunately, our founder could not travel to Mexico City this time due to many obligations all over the world. Perhaps you could even describe it as a piece of good luck. For the Banamex Convention Center in Mexico City was packed to the rafters. Approximately 2,000 visitors were expected and the hall was appropriately set up for this number. However, over 3,000 consultants and other interested people turned

up and so the hall was filled to overflowing. People sat in the aisles and stood wherever there was space every single centimeter was used. However, in addition to many consultants from XanGo many colleagues from the international media were also present. Such a mega-event is something special, even for a city with a population of 20 million. Therefore

its over 60,000 resellers is just after the USA the second largest market for XanGo. During a recent visit to company headquarters in Utah Aaron Garrity also invited OBTAINER: Michael, this is something you just have to have experienced...

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representatives from the biggest daily newspapers in Ciudad de Mexico as the Mexicans call Mexico City also came. The two newspapers El Universal and Excelsior carried reports about the event, but also magazines such as Marie Claire, Harpers Bazaar, In Style, In Mode, Vogue, Elle, Glamour and many others were interested above all in GLIMPSE, which will now be launched next in June at Europe Regional. At XanGo it is a tradition that all consultants who have achieved a new stage in their careers should be honored on the stage. But since this time virtually all of those present would have received such an honor, only the 20Ks and just over 50 new consultants who had achieve the Premier Level were honored on stage. Also honored were Lilia del Rayo and Alfredo Lopez. You can find out more about the TOP Leaders in the march issue of OBTAINER WORLDWIDE. Lilia del Rayo and Alfredo Lopez were the fourth in Mexico to achieve the status of a Premier 200K, an incredible success. When you consider the world crisis, it is a sign of

functioning products and a brilliant commission system that XanGo can register a growth of turnover in double figures every month in a country like Mexico. It is no wonder that the very first reseller outside the USA who has ever achieved the Premier 500 K level also comes from Mexico. Estela Salinas, XanGo Premier 500K, is one of the most successful XanGo consultants and she is building her organization primarily in Mexico. In conclusion Aaron Garrity and Joe Morton, two of the six founders of XanGo, inspired the over three thousand participants particularly. CEO Robert Conlee was also welcomed to Mexico with thunderous applause. He had also brought wonderful news: The company introduced a new global recruiting system. XanGo has engaged several absolute professionals in this area who will personally take care of training in everything concerned with sponsoring and will install this system worldwide and train local executives of the company. In Mexico, Taiwan, Europe and the USA really all round the world these

concepts are ensuring that halls are filled. While some German networkers believed that the company was hardly active in Europe anymore, countries such as France, Norway, Denmark and Belgium, but also the UK, Switzerland and the first Eastern European countries such as Latvia are experiencing a real wave of momentum. For our German readers in particular: you should take a closer look here man once again! It is an exciting time for XanGo consultants and the really good things are still happening, as Joe and Gordon Morton also made clear on their tour through Europe. Just now the most successful XanGo consultant in the world, Sherman Unkefer, is on the road in Switzerland and Latvia. All these meetings serve a great purpose: the preparation of the launch of GLIMPSE in Europe in a couple of months, explains Aaron Garrity in a telephone conversation with OBTAINER President Michael Sander and he continues: When we open our branch office in Brussels in June and officially launch GLIMPSE in Europe, that will mean a new era for XanGo in Europe.

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BioNovix Scrambling to Recognize as a Direct Marketing Company


so. BioNovix will be updating pricing and offering specials and hope to have this within a couple of weeks. Some tors distribuhave taken

Enlyten Signs Shaquille ONeal as Official Spokesperson

product in lieu of commission.It was stated that it appears that there is approximately $100,000 in commissions owed to distributors. managing business will make The team model good

nlyten is pleased to announce the signing of four-time world champion and 15-time NBA All

Star Shaquille ONeal as the official Enlyten spokesperson. Enlyten currently offers four quick-dissolving, nutraceutical strip products: Electrolytes Plus, Energy, Antioxidants, and Melatonin. Enlyten Electrolyte Plus strips have been particularly popular with athletes. The Electrolyte Plus strips are designed to provide the body with much needed electrolytes prior to and during athletic exertion to help prevent cramping and delay fatigue. The Energy strips are formulated with B vitamins, caffeine and herbs to meet the most demanding energy needs. Shaquille is a tremendous representative of the Enlyten brand. He is indisputably one of the most extraordinary athletes in the world. His dominant play on the court coupled with his bigger-than-life personality brings a competitive edge to everything he does. And a competitive edge is exactly what our products are designed to provide, so Shaquille and Enlyten are a natural fit. We are thrilled to have him on the Enlyten team, said Enlyten CEO and Founder Lynn Mitchell. Shaquille is equally enthusiastic about the partnership

felt that the new

on these commissions in the future as funds become

B
model.

available. ioNovix held a conference call for all former distributors on Thursday evening April 2nd to explain changThere will be a new board, a new sales and marketing team and there will be separate calls for investors. There is alleged embezzlement from the former management. There were warning signs last fall and the financial system became very convoluted both in staff payments and via the Xegio system. It was stated that the new managing team took over with no funds and little product and that this team wants to be transparent but due to the enormity of the financial situation they are not taking telephone calls but can be contacted at customercare@BioNovix. com. They are grateful for the number of people who have stepped up to help in this stressful situation.

es the company is undergoing and the termination of its multi-level marketing

BioNovixs current managing team explained on this conference call that they had been locked down and locked out of the system for three weeks and that the technical side of the company was corrupted and has to be rebuilt. However, BioNovix continues to manufacture and distribute product and encouraged those on autoship to either confirm their order or cancel if they wish to do

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with Enlyten. A professional athlete needs their body to respond quickly and Enlytens dual-layered strip technology allows me to get the supplements I need as quickly as possible. I use the electrolyte strip before, during and after games and the energy strips on my days off to give me the boost I need. The strips taste great and dissolve quickly. Enlyten is a company with a very bright future, said

Shaquille ONeal. Enlyten Antioxidant strips are a blend of antioxidants that have been shown to neutralize free radicals and to aid in the healthy functioning of skeletal and organ systems. The Enlyten Melatonin strips are designed with the perfect blend of melatonin and theanine, both of which have been shown to reduce mental and physical stress and to aid in sleep.

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panies from around the world and attracted around 4,000 visitors. Of course, OBTAINER WORLDWIDE, the worlds leading direct sales and multi-level marketing magazine, was invited to this event. OBTAINER was the official media partner and our publisher, Michael Sander, was invited to various meetings in the UAE, Saudi Arabia and Oman befor, during and after the official event. But back to the Direct selling Festival. This year the Leaders Forum educational conference was held with certain specific objectives in mind. As the multibillion dollar Direct Selling industry makes inroads in MENA region it is becoming important for practitioners and distributors to have access to information on various aspects of the business. The Leaders Forum offers a great opportunity to all Direct Sellers Professionals where they were able to:

he event took place at the Dubai Festival City in the Intercontinental Hotel for two successful days. This time Direct Selling exhibition provided a perfect platform for more that 40 Direct Selling com-

interact with industry experts from around the world learn best practices and accelerate their organizations growth replace conventional sales techniques make rejections and objections a thing of the past attract the expected results faster and more efficiently understand how to think, act and talk differently with people

The welcoming speech by Poorya Montaseri, CEO & Chairman of DSEI, highlighted the endeavour of the conference to educate participants about how to succeed in the industry, how to conduct business while keeping up with the Best Practices and functioning within the legal framework of the country. The educational conference included worldwide speakers who participate for the second time in the Leaders Forum: Benjamin Tan (Founding Mamber of DSA Singapore) covered the topic Direct Selling, the potential power to empower peoples lives, Bijay Shah (Regional Director of BNI) with How to network effectively and Brian Klemmer (Author of 4 books) with his famous topics Be extraordinary in an ordinary world and Compassionate Samurai!.

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Foto (von links): H. E. Mohammed Ahmed Bin Abdul Aziz Al Shehi (Generaldirektor der Vereinigten Arabischen Emirate und Wirtschaftsminister), Poorya Montaseri und Niousha Ehsan (Mitbegrnder von DSEI)

For the first time, Michael Oliver (Founder of Natural Selling) attended the conference, where he spoke about How to have fearless conversations! and how to Build your business faster without rejections or objections. He said, I can see that many people in the Middle East are showing interest in the Direct Selling industry and Im more than happy to help them to know more about it. Know how to be energetic, passionate, ethical but not too aggressive. Nobody is born to be a good Direct Seller, but you can learn. If you want to serve people, if you want to help people, you need to educate yourself, then you will succeed. My message to all Direct Sellers in the Middle East is to think about your business. Think how your products or services can help people. Ask them questions to find out, to discover their needs,

instead of pressuring them to buy your products. Be ethical. On the last day of the exhibition and conference, for the first time in the MENA region the Direct Selling Festival launched the Direct Selling Award 2009. These awards were created to provide recognition of achievements and professionalism in the Direct Selling industry in this region. H. E. Mohammed Ahmed Bin Abdul Aziz Al Shehi (Director General of the UAE, Ministry of Economy) officially opened this ceremony with his warm speech about how the Direct Selling Festival in Dubai is important in UAE economy ...The Direct Selling industry has a different shape than any other industry, offering people an alternative way to earn extra income. It is very important now due to economic situation worldwide. ... At the moment work to establish the Direct Selling Association of

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UAE as the first in the Middle East region is on and it will be a great step towards bringing the Direct Selling industry under one roof. ...Thanks to all of you for the proactive attitude, confident outlook and organization of the Direct Selling Festival... All professionals from the Direct Selling industry attended this ceremony to recognise the winners of the 5 categories: Excellence Award, Outstanding Management Award, Innovation in Education Award, Supplier Award and Best Direct Seller Award. First, the Excellence Award 2009 was given with respect to H. E. Ali Ibrahim (Deputy Director General for Executive Affairs, Department of Economic Development of Dubai) for his personal effort and support to the Direct Selling industry in UAE. Second, the Outstanding Management Award 2009 was received by Mr. Jijith N. K. (DXN) for his leadership strategy for managing and motivating his teams. Mr. Jijith was chosen from 4 nominees: SeaNet International, Sisel International, DXN and Forever Living Products.

Third, the Innovation in Education Award 2009 was given to Mr. Alex Atashkar (EMCOM Management) for his investment in sales force education and training programs. Mr. Alex was chosen from all Direct Selling professionals in UAE. Fourth, the Supplier Award 2009 was received by Mr. Tambi Fernando (Tambi Studios) for his outstanding products and services, which have had a memorable impact on the growth and development of the industry. Mr. Tambi was chose from 8 nominees: Links, The Box, Dragon Fruit, Contrast Professionals, Tambi Studios, Dreams Day, Turning Heads and Vista GT. You will find more about Tambi Studios and Mr. Tambi Fernando in this issue on page 86. Fifth, the Best Direct Seller Award 2009 was given to only lady, Mrs. Gloria Rosete (Forever Living Products), for her achievements and outstanding success in personal and group Direct Sales. She was chosen from all Direct Selling nominees and received her award from Beauty Queen of the Philippines, actress and singer Daisy Reyes. After the announcement of all the Direct Selling winners, Poorya Montaseri and Niousha Ehsan (Co-Founder of DSEI)

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presented a Certificate of Appreciation to Moustafa Kassim and Certificates of Membership to two new members of the Direct Selling Educational Institute RMP Infotec General Trading and Better Globe. The Direct Selling industry is global and growing and it is important to have the Direct Selling Festival in MENA region. I would like to thank those who have, once again, supported the Direct Selling Festival, especially the Department of Economic Development in Dubai. On behalf of our team I wish you a profitable and rewarding time at this years event and I look forward to welcoming you back in 2010, said Poorya Montaseri at the end of the ceremony. Mark Tanyag (Forever Living Products): We are exhibitors at the Direct Selling Festival for the second time and it is important for us to be here because this is very good opportunity for networking. Our company is the worlds largest grower, manufacturer & distributor of Aloe Vera health and beauty products as well as nutritional bee products with activities in 125 countries. At the festival we have chance to meet all the people who are interested in our products and would like to earn additional income. Iarryboy Maglangit, 36, Filipino: I have visited many exhibitions in Dubai, but this is the first time I have attended the Direct Selling Festival. Now I can actually see how many Direct Sellers are involved in this kind of business here. This exhibition is interesting and very well organized. Maamoun (Luxe Al Otabi

Generation):

Last year, I visited the Direct Selling Festival and attended the educational conference. This great experience influenced me to participate in the festival as the exhibitor. This year I can see that the Direct Selling Festival is better organised and is offering more networking opportunities. It is a very good sign for the Direct Selling industry in the UAE that there are more international exhibitors. Also I saw a stand for the direct selling magazine Networker, the first in this region which is bringing more awareness to people about Direct Selling. Im happy to

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Shanila Ashraff, 23, India: I heard about Direct Selling because a few of my relatives are involved in this business. It is very interesting for me to know more about it, this why Im here. Ali Memon (Gano Excel): Our company is exhibiting for the second time here at the Direct Selling Festival and we are one of the rapidly growing direct selling companies in the Gulf. Gano Excel is based in Malaysia, KSA and Dubai. Our mission is to provide unique high quality natural food supplements and beauty products to maintain good health and change peoples lives. For instance our coffee is difbe here because our company motto is Networking, beyond lifestyle, which exactly displays the idea of this festival. Luxe Generation is a new level and unique concept of multi-level marketing that brings luxury products like Jewellery, Fashion & Apparel, Skin Care and Furniture to our customers through online shopping. I would like to wish all Direct Sellers good luck, all the best and keep working in a professional way. ferent than other coffees available in the market, because it contains healthy Gaderma Mushroom and we explain to all visitors how they can benefit from this product. The Direct Selling Festival is the only way for Direct Selling companies to promote their products and services because it is the only networking platform in the Middle East. Through this festival we can extend our business and make it grow. Our company is looking

Photo: Niousha Ehsan (co-founder DSEI) presented a Certificate of Appreciation to Moustafa Kassim above: Better Globe

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forward to participating in this event next year it is part of our business. Until the Direct Selling Festival gets here we will be here. Anna Popova, 33, Russian: In our country Direct Selling is a very popular business. We have a well-known cosmetic brand, Oriflame, which is available only through Direct Selling. Im here to see what kind of opportunities Direct Selling offers us in Dubai, especially in the current economic situation. Benjamin Tan (SeaNet International): The Direct Selling Festival is an ideal platform for all Direct Sellers in the Middle East to make their businesses grow and to make people aware of the Direct Selling industry in this region. This festival is important for us and we are exhibiting here for the second time. SeaNet International is key ME branch of the multinational Empire Group Alliance (EGA), specializing in sectors such as Building Marketing Channels, Innovative Education, E-commerce, Telecommunications, Wireless Internet Developments, Online Shopping and Real Estate. This year has starte very productively for us. On

the 23rd of March in Dubai we received an award the Direct Selling Distributor Channel of the Year in the Middle East. This award is very important not only for us, it is important for all Direct Selling professionals because it shows that the Direct Selling industry is recognised in this region. Our company is proud to be part of the Direct Selling Festival and proud that even world economic crises havent affected our industry. It has made our industry stronger and given us an opportunity to offer people a chance to earn additional income. I believe that through awareness about the Direct Selling industry, through proper education, this industry is tinational. Leadmore people will see that big, strong and mulThis is why, the ers Forum educational conference is a very important component of the Direct Selling Festival, where all successful Direct selling leaders can share their experiences and techniques with all Direct Sellers.

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In the Struggle Against Aids, Poverty and Alcohol


Networkers for Humanity supports steps for children in Namibia
Photos: Steps for Children e.V.

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Would you like some more?


www.unicityeu.net

Or a lot more ?

You decide exactly how much!


Unicity We Make Life Better.
The new Unicity Bonus Pools provide every new Franchise Partner with the opportunity to earn an income in the second month from which a whole family can live well. This is absolutely unique and I am very thankful that I am able to grasp and realize this chance together with my team.
Dr. med. Stefan Schaefer, Switzerland

We learned of Unicity from a friend and studied the business for some months before we made our decision. We were particularly fascinated by the trend product Bios Life Slm and are convinced that the product works and that it is our key to success! We are presently conducting our Unicity Franchise part-time, but are so enthusiastic about the business opportunity that we want to dedicate all our time to our Unicity Franchise in the future.
Rosmarie & Armin Hubli, Sun Studio Owner & Electrical Master

I will never forget the date January 19th 2009. That was the day I made one of the best decisions of my life I registered as a Unicity Franchise Partner. I never had anything to do with Network Marketing before! With Unicity you can become successful within a very short time frame; especially with the new Bonus Pools. In my second month with Unicity, I already earned high additional amounts through the Fast Start and Group Volume Bonuses.
Pascale Blunier-Laube

We recognized the opportunity and knew that this was the business we wanted to start. My wife was sponsored in July and I was sponsored in October 2008 and we are very happy with our decision, especially since the new Bonus Pools were implemented in January 2009. These Bonus Pools offer additional income to the already lucrative Unicity Compensation Plan.
Ingrid and Ludwig Haas

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s part of a series on the different projects, that through the support of the Networkers for Humanity contribute to fighting misery and poverty in various parts of the world, this edition of the

A sentence, which raises many questions in the minds of those who read it. However, turn over the page and you will be hit with the eye opener: Rauna needs a future! Who or what is Rauna? Rauna is one of many Aids orphans in Africa and therefore together with thousands of other traumatized children is the focus of the project. The project, in Okakarara (a borough in the north of Namibia) gives children and young people information and a future in the fight against aids, poverty and alcohol. This is achieved as the project of-

OBTAINER will report on the project steps for children. Last year the project was distinguished during a nationwide competition, startsocial, in Germany. Rauna doesnt need money... this is what is stated on the front page of the info booklet from the initiative steps for children.

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fers children and young people an education, apprenticeships and food. The vision of the project, which was initiated by Dr. Michael Hoppe, a doctor and chiropractor in Hamburg, is the permanent self-sufficiency of children without the need for outside funding. In order to turn this vision into reality and to create the self sufficiency of the project, at the end of 2005, he founded the foundation steps for children. (www.stepsforchildren. de). Michael Hoppe travels to Nambia 5 or 6 times per year to exercise his role as General Manager. The project is to establish and offer products and services, all to be done by people on site. The revenue created by the projects will be used to finance the aid program by getting it on its feet and making the project self-sufficient, without the need for donations. This form of helping to create self sufficiency and sustainability is what makes steps for children different from almost every other social project in Africa. Meanwhile, the project in Okakarara has set up a soup kitchen, in which 60 children receive two meals a day, through the social steps project. Social steps also set up a nursery for 60 children, a tutoring program for the current 10 youths who are repeating their final examinations and an afternoon mentoring session with tutoring, sport and games for a further 60 children. In addition to this, this year the project will pay the school fees and buy the school uniforms for 12 students predominantly so called OVCc i.e. orphans and other vulnerable children. An AIDS clinic, a Bridge school and other further

steps are in the pipeline. In particular, AIDS counseling in a region where the HIV infections rates lies at 35 pro cent is of extreme importance. The Networker for Humanity, now in its third year of support, supports above all the operation of the preschool with his generous donations. Thanks to the support of the networkers the project management could, after its second year in operation, increase the number of children from 30 to 60 and employ another teacher as well as an additional assistant from the start of 2009. A part of the money raised by the networkers also goes to the local administration. The association also hopes for further support from the NfH to, this year, to go about tackling the new school buildings with 4 classrooms. This new building would then have the capacity to cater for a further 20 to 30 children. To date, the children are being thought in 2 tin huts and in a room in the main building, therefore the acceptance of further children is currently hampered by the lack of space. As a further income generating step, the association steps for children is currently setting up a sewing center for the production of bags, aprons and sets as well as a computer school with an Internet caf and guest beds. The new project undertaken in March 2009 was an olive grove with 1,664 olive trees (there will also be a further place for growing vegetables) and also a container with used bicycles was also shipped to Okakarara. The 300 bicycles will be repaired in the attached garage and will then be sold. The theatrical performance for tourists is also nearing completion.

Through these income generating steps, especially the growing of olives as well as the cultivation of vegetable patches, the project should become self sufficient, free from donations, in the foreseeable future. Through permanent education and training on the job entrepreneurial ways and means will be conveyed, which represents the essential basics of helping to help people become self sufficient. By involving a huge number of youths and adults as educators, mentors and support staff the project will contribute to the creation of jobs and future perspectives for the Okakarara region. Local administration is done by Pastor Assaph Kandjeo (local coordinator) and Sonja Klose (local management).

For the 38 year old family man Kandjeo, who also often runs the local gospel center, it is a realistic dream to be the first social project that from a longterm point of view is not dependent upon donations. Other members on the board of the project are Festus Tjikuua (Chairman and responsible for PR), Dr. Michael Hoppe (General Manager and responsible for staff and financing), as well as Jrgen Schmotz, education and assistant project leader. The project in Okakarara is a pilot project and further projects are to follow in Namibia and other African countries. Therefore, it is important to the initiators that new steps always follow when previous steps have been successful. In or-

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der to reach the goals as quick as possible, the founders of the project as well as all the helpers from Germany go without pay. In this way the projects administration costs can be expressed as lower than 10% of the money gained by donations. This is certainly a reason why the the project steps for children was distinguished during the nationwide competition startsocial 2008. Help for helpers - Since 2001 startsocial has promoted the transfer of knowledge between commercial enterprises and social enterprises. Under the patronage of the German Chancellor, excellent social initiatives will be supported by individual mentoring and a network between them and business

will be created. During a ceremony Angela Merkel personally handed the award over to the projects initiator Dr. Michael Hoppe. In doing this the Chancellor made clear once again: I like the approach of focusing on professional consultation. This is the exact approach steps for children is taking and Dr. Michael Hoppe will never tire of stating: By helping people become self sufficient we are supporting people locally and literally taking their destiny and future into our own hands. The OBTAINER is pleased about the dedication of the Networker for Humanity and in the next edition will be presenting a further project.

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Dennis Nowak Watergroup International

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thing yourself, always go the extra mile, work like a horse and if that isnt enough, then work like two horses! With this attitude the native-born Hamburg Boy has succeeded in getting to the very top more than once. The first time was in 1994. At that time he came in contact with network marketing after breaking off two apprenticeships, as a ships engineer and as a sail maker. And his motives for getting involved with this form of distribution? I had no job, no money and no clue how to go forward as Id just gone bankrupt, remembers the man who is now a marketing expert and his gaze gets lost for a moment in the distant memory: On July 7th, 1994, I read the newspaper advertisement that would change my life forever. I came into contact with the company called Quorum and there I became a Shooting Star within a short time. But negative experiences like those many networkers have experienced with the industry also did not leave Dennis Nowak untouched. I had to start five times from the beginning, he reported in an interview with OBTAINER: Either the companies suddenly didnt exist anymore, or the marketing plans were completely changed or there were other reasons that from my perspective made a change inevitable. From these experiences he has drawn his conclusions, which he summarizes as follows: Always keep moving, then you will move something! Dont listen to others because mostly they are bankrupt. Trust no network company is you havent checked it out yourself. And: Dont accept everybody into your organization. Whoever follows this advice and works hard will get, according to Dennis, a lot of compensation also passively. That sounds unusual and so it is too. Because for Dennis MLM is another form of life that for starters you have to understand. But whoever understands it has the opportunity to enjoy an amazing life. Perhaps with homes in Switzerland and on Mallorca, as in Denniss case? Why not?, asks the businessman, who is a Leo: I live with my dream woman, who is unique; I have a 10-year-old daughter, who I love more than anything. My family lives on Mallorca, but we are frequent fliers and to amazing things together the crazier the better! I go to the gym, I jog, I go boating, I go diving, I party Im always in action: And he has to be, because otherwise we would ask ourselves: Where does he find the time to also build up huge distribution organizations on the side? Im always just quicker and work harder than all the others, and Although this water filter is a high-priced product, Dennis has no worries about the economic crisis. Here we are earning That in the foreseeable future the water market could tend to become more and more lucrative that has already been reported in numerous places. But for this reason the market for water filtration systems will become more and more lucrative in view of increasing shortages and simultaneously rising prices. In this market Watergroup International offers, according to company statements, The first computercontrolled water treatment technology in Europe. This is the so-called cartridge filter technology, which is manufactured by 3M. This regulates water consumption using electronic membrane flushing. The equipment, which will be installed professionally customer services and independently indicates when a filter change is necessary has an aqua stop system, an anti-bacterial after-filter, is NSF certified and energizes the filtered water. And in addition it has a super design, Dennis radiates the absolute certainty of a winner: That will be the perfect wave! This combination will again also take him right to the top in his current company, the Swiss-registered company Watergroup International, that can already be foreseen now. Officially Denniss function in the expansion of the Watergroup is only as an consultant, it is true, but for him something very different is at the bottom of it: The opportunity to conquer a market. In the long run his partner company from Ipsheim in Germany has as a result of long experience the best qualifications to become the European market leader.

hat is he prepared to do to get it. Always as a minimum what he demands of others. Do everything you can, become professional, leave nothing to chance, do every-

so Dennis demonstrates that for him in case of doubt honesty come before even modesty: And we invest a lot of money into recruiting techniques.

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much more money than in cheap networks and need far fewer people in the organization in order to earn a lot of money. Most people cant imagine building up 1,000 people, explains Nowak in the interview: But you need that many with many companies if you want to get an income of 5,000 euros a month. There we have a different value added in the product. With us you can make 10 sales a month and you have earned 5,000 euros for that you dont need any colleagues! In my last MLM I had over 20,000 partners in my organization today I advise just 200 and much more money is being earned! That says just about everything, doesnt it? Dennis Nowak stands out because he really knows recruiting mechanisms and he uses them! From the direct approach

through hotel meetings and seminars, online presentations, telephone conferences and the use of multimedia CDs and DVDs Dennis uses all channels to spread his message: You want success? A more exciting life? The place your bets on a trend that is starting and not on market saturation. As far as the development of MLM goes, the top-class professional predicts: Only the strong survive! All the same he states his conclusion more precisely: There are simply more and more companies, but not to the same decree more distributors. Among us MLM is still just a fringe group. To a large extent that is because of the mentality. For far too long the idea that hopefully Ill find somebody wholl do something has been duplicated and something like that simply gets its pay-off.

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Whoever would like to work more closely with Dennis should therefore bring along their fair share of ambition. Look after yourself, do sport, always keep yourself clean, always smell good, swear expensive gear and shoes, buy yourself an expensive watch, always have 1,000 euros in cash in your pocket, buy yourself a nice car, telephone like crazy, program yourself for success, train your brain, read best sellers, go to seminars, split from negative people, dont look at the news, dont let any rubbish into your head, be honest with yourself and with others, dont tell lies ... and join me when youve sorted those things out. And he begins to roar with laughter when your look at him in amazement: Well, we train our distributors to sell that makes them stronger and more independent. When we ask our standard question about what a person would have to do to earn just 500 euros with the Watergroup,

he can therefore only smile: Thats simply impossible with us because that would be just one sale. Consequently Dennis also finds an interesting answer to our question about what he would wish for if he had just one wish. Dennis thinks for just a second: 100 more wishes! If you have now realized that for you only the sky is the limit then contact Dennis Nowak and let him coach you on your way to success. The r eward will be something to look at!

Dennis Nowak E-mail: dn@stb.ae Web Site: www.reichmitwasser.de Tel.: +49 (0)172 3428448
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16 years ago
Tambi started out with a very creative and technically apt team. They began to support direct selling companies, who wanted to gain a foothold in the expanding market of the gulf states, with turn-key concepts which allowed the firm to portray the message of their clients load and clear. Over many years the company learned how the message of their clientle could be spread around in a very direct and effective way, therefore ensuring that customers would profit from outstanding and above all measurable results. The ability to portray the benefits of direct selling in the form of a short story was surely the reason why this year Tambi studios had success at the Direct Selling Festival in Dubai. Mr. Fernando Tambi who founded the company in 1993 and now leads it as CEO explains the recipe for success in an interview with the OBTAINER: A project reaches us as an idea, it is then developed using our many creative steps, then enters the production phase, is produced, then reproduced and finally labeled and packaged as a DVD or CD We handle your project from start to finish. Whether it be a companys marketing video, a presentation of a new product, or a selling or training video we ensure that the message of our customers is unforgettable.

With an expert team and the latest of technology Tambi Studios jumps into every project with enthusiasm and professionalism now not only in Dubai, also in London, Cairo and Mumbai (Bombay). Originally limited to the B2B industry, Tambi has now discovered the network marketing industry as this market, which is still a niche market within the Arab countries, has gained huge popularity and it now highly attractive due to the Direct Selling Festival and the region now exhibits huge rates of growth. As this trend is still quite new, Fernando Tambi plans, in the future, to position his attention on this industry and offer network marketing customers the well-known Tambi quality at the best price. We are the pioneers of direct selling tools within our region in this industry, he stated explaining his strategy: We have an In-House-Team of highly experienced producers, talented writers and high end equipment, regarding both the cameras and the lighting used. Apart from this we now know this niche market very well and therefore can effectively advertise the products of our customers. In addition we can produce quality videos on an international level and at competitive prices. Networkers and network firms who in the future would like to use the medium of film to attract new customers or employees, should take a look at the contracting terms of Tambi Studios It might just be worth it!

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Today I would like to begin by once again thanking each and everyone of my readers. Also a big thank you to my old readers, who continue to give me great feedback and suggestions for new texts. To those who predominately come from outside German speaking countries, such as the USA, Asia etc., I look forward to receiving your feedback and views on my column. Todays theme was suggested to me by readers who wanted to know if I would write something about my experience in MLM. I will gladly follow this request and write about my many long years of observations & experiences on the theme:

of this, if you havent got a little bit of nomadic blood in you and if you cant imagine literally living out of a suitcase for various periods of time. Of course there is always those who hit the jackpot. In this case, you manage to nab someone in your team, someone who has dreamed of heading off, and does everything themselves then you can retreat to your one-horse town with an international organization behind you, with doing little or no work. In my opinion this may sometimes occur, however, quite rarely but to lie back and wait in hope of this is something I would strongly not recommend. A further possibility could be that one of your Upliners is a world traveler, who takes the workload off you but in this case you should have a pretty close relationship with them. ;-) Over 90% of all Networkers that I know, who have a stable international business in various countries are people who are prepared to forget about their home for a period of time. Put another way: They have decided to make themselves feel at home wherever it is they wake up. It doesnt matter which way you look at it, you cant get away from the fact that you will have to make a decision about this yourself. I believe that this is the most important decision. All other decisions will arise out of this decision.

efore we go into detail on this subject, you ought to ask yourself, are YOU somebody who could have fun with an international business and everything that is related to it. It makes little sense to dream

In any case I personally know many such people. You get to know them when you yourself are on tour. I hit a phase in my life, one which lasted many years in which each and every week without fail I would be packing a bag, each time jetting off to a different location or each year I would move, usually to a different country altogether. Therefore it made a lot of sense for me to live close to a big airport. Today, for around a year and a half, I have been living in one spot, a place with a lot of work, however without the need to fly here and there. I actually find that a bit boring because everything is concentrated within a radius of 1000km. Therefore I am looking forward to doing a little flying around once again... ...however back to you: When you have made the first decision, it is then time to decide when you want to tackle this. This depends upon your personal situation in life. In plain English this means: If you can financially afford it and if you feel that a another country has a good basis for your company, in terms of development and further establishment of the company, then get on a plane and go. However if you are a little uncertain, its probably best to wait a while. If possible avoid going to a country where no part of your company is established, somewhere where you would be alone at the beginning, without any other leaders in the area that you know and where you have no basis. Im not saying that it would then be impossible for you however the probability is that it would be very difficult. You would have to be a survivor

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and quite tough in order to stick it out until you reach success and good earnings. Be vigilant as to the direction of your business... and follow it! It might be the case that you, for example, have always dreamed of working in Asia, however you might have developed so much on your own doorstep wherever that may be that you wont be able to get away from the work load. Then follow the energy wherever it is going well and set up there. You will get the opportunity to get away later. Or if you dream of Asia however certain contacts in a country, one that is closer to you or somewhere else altogether, are constantly arising. Then you should follow them and go there. Dont be so stubborn when deciding on a country. A nomads life is one of flexibility. It is important to be in the right place at the right time!!! Try not to set up in too many countries at the same time, as nothing will probably come of this. Especially when you are inexperienced in international business. Do one after another. It takes nothing to dream of having firms in 10 countries and to hope that it will somehow work out while you sit in your one-horse town and dont leave and try to somehow recruit team partners and hope that things will work out forget it! This is what is meant by to leave scorched earth. Systematically build up one up after the other. When a company is established in a country, move to the next. That means: Remain on site in a country for at least as long as it takes to find one executive manager. When this happens you can leave them to it. They can deal with things now. You move to another country, visit your executive manager regularly, while your energy is being primarily focused elsewhere. This is what is called effective team building. Its not about quickly recruiting a team partner (TP) and then relying on good luck. Above all it is a question of acting responsibly, in the search for country, culture and mentality. If you dont like the mentality of a certain country then dont try and set up a business there more than likely you would fail! Suppose I, for example, would like to have a MLM business in China. But I dont like the Chinese, the food is horrible and their mentality doesnt suit me, the smell sets me mad, the sultry weather gets to me etc. However I would like to have a business in China, BECAUSE, purely from a logistical point of view, China is a massive country with a billion inhabitants. The result will be: Success = Zero. Either you change your attitude or the country or you let someone else go there, someone who likes it there. I think you understand what I am trying to get across.

When you have decided upon a country, get to know that countrys culture. Not from magazines! Go and live there for a period of time while you are setting up the business (for at least 6 months, a year would be better). Live and work as best you can while you are living there, like the locals do. Try to understand and get to know their mentality. For example it is impossible to go to Spain with a German thinking cap on trying to function according to your own attitudes. You will fail! You have to learn how to function using their customs or you can pack your bags (the countries used here are interchangeable and are only an example). You have to accept things there! At 17, when I came to Germany, it was very difficult for me. I knew nobody in Germany. However I wanted to live, work and create a future for myself there. Therefore I had to whether I liked it or not learn how to live and be like a German to the best of my ability. When I understood this, I began to have success here. In the meanwhile, I now have done this in many countries. It is easy for me to adapt when I want to. However this is essential for an international MLM business and this is the secret of MLM colleagues who are successful. As I have already said: I know people in various firms who have mastered this perfectly. You have to be ready to open yourself to new and different things and be able to expand your horizons. It isnt always easy. When do you follow calls to new pastures? For example you have recruited one or two TPs in different countries, they now are waiting for you to move their to work with them consistently. Before you do this, give them small tasks to do. They neednt be big or impossible tasks. They are only starting out. This is only a means of testing how serious they really are. As you also need to make a decision it makes sense to chose the one who completed all the tasks. As already stated: This isnt about perfection, but rather to discover how serious they are about things and to see if they have a desire for success. In summary: Be prepared to lead a nomadic life and to temporarily be a globetrotter; Pay attention to the flow of your business go wherever it naturally develops. Be flexible in your choice of country; Chose a country in which your company is already established; Set up in one country after the next, especially when you

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are unexperienced; Learn and get to grips with the culture and mentality of the people there. Try to be as like them as is possible. Live with and among them for a period of time; Distribute small tasks among your team partners abroad, when you have a choice of many different countries; Have patience! Rome wasnt built in a day. The same goes for a new country; Enjoy it have fun!

The last two points are essential. You cant expect to have immediate success in a new country . This happened to me in Asia. I wanted to go straight away and have the same success as my colleagues were having. However they had been living there for 8 months already. I had to learn from them that it doesnt work like that. So I listened to them, started to get to know the country and the people, to have fun, to develop a certain about of sensitivity for the people there and to go out and familiarize myself with the surrounding area. After some weeks and months my business started to develop. A final tip: When you have lots of countrys, which are all running at the same level, always go were you believe the potential to be, the potential to bring your team partners to the next level of success. There is lots more to say about this theme, these are only a few aspects. Sometimes it will depend on your company, how well established you are and how the support is from the companys side. All of these are ideas that should definitely be considered. Nevertheless I hope you will be able to look beyond your horizons and make good decisions. Yours, Dany Szasz I look forward to reading your feedback, ideas and comments: www.danielaszasz.com, Facebook or Twitter.

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C
life.

liff Pamment never intended to become a full-time network marketer, but when he stumbled across XanGo he was surprised to discover an extraordinary opportunity,

which for the past four years has been changing his

By trade, Cliff is a farmer. From share dairy farming in New Zealand, he migrated with his wife and children to Victoria, where they purchased a farm, producing wheat, canola and sheep. A few years ago, a friend told Cliff about XanGo, but having been involved in network marketing previously, Cliff wasnt interested. He was, however, curious about the products antioxidant properties and health benefits, so he purchased a couple of bottles.

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Cliff Pamment, his wife Anne (on the left side) with Aaron Garrity (board chairman and founder of XanGo) with his wife Tiffany

Cliff nowadays says, All the information people want on XanGo can be found at the bottom of the second bottle. Within a fortnight of consuming XanGo daily, Cliff believed he was already feeling healthier. So hooked was Cliff that he decided he would become a XanGo distributor with the aim of selling enough bottles to cover the cost of his own consumption. Within a few months he recruited half a dozen people and reached his goal. Within a year however, his network had surprisingly grown to 1000 people. When Cliff was approached by a buyer interested in his farm it was time to consider his position. Until that time, XanGo had been earning him

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a part-time income of $6,000 per month. It was enough to support their lifestyle, so they sold the farm and moved to the coast. Over the years, Cliffs XanGo business has tripled in size. Cliff says of his now full time career, Its not stressful, its very laid back and Im always working, meeting people and talking to people but its not like work. Its enjoyable, and very flexible. Its a great product and the money is a by-product. Cliff starts his day with a morning swim or cycle, and then goes to the office his local coffee shop, armed with his mobile phone, laptop and a newspaper. Typically he makes calls for the first hour, and then checks the finance pages, a personal interest. The remainder of the day might include a few meetings over coffee or travel to see other distributors. He also aims to meet one or two new people each day.

Cliff says that being a XanGo distributor has helped his family reach some of their biggest goals. We have freedom and flexibility. My wife goes to beach boot camp and I now have time to enjoy swimming and cycling. As a premier distributor I travel to the US a couple of times a year. Last time I was able to take my wife and youngest child and meet up with my daughter who is always traveling. Its a passive income whether Im in Australia or overseas. Being a XanGo distributor has also helped my own self development which is invaluable. And Cliffs formula for success? Believe in what you do, believe in the product, be patient with people, and have a passion for what you do. Having built an incredibly strong business in the Land Down Under with just one product, XanGo Juice, Cliff eagerly awaits the launch of Glimpse Intuitive Skin Care in Australia and

Being a XanGo distributor is the best business decision Ive ever made, says Cliff. The product has changed my life and health, and the business has allowed me the financial freedom and flexibility to experience life the way I think it should be.

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New Zealand next month. With Glimpse skin care, XanGo is once again creating a category with the mangosteen, this time with a premium, high-performing and toxin-free skin care line. Having already been featured by leading lifestyle media in the U.S., Canada and Mexico, where it is currently available for purchase, Glimpse skin care will reach Europe this summer. Glimpse skin care is not short of accolades and certifications. XanGo has formulated this unique product using leading green technology that meets EU directive 1776 that bans harmful chemicals from use in cosmetics. Glimpse skin care has also received the Natural Products Association certification and seal in the U.S. and been listed on Thinkbeforeyoupink.org, which advocates for products that are free of ingredients known to cause breast cancer. To cement its pledge

to clean, toxin-free skin care, XanGo has signed the Compact for Safe Cosmetics. Being a XanGo distributor is the best business decision Ive ever made, says Cliff. The product has changed my life and health, and the business has allowed me the financial freedom and flexibility to experience life the way I think it should be.

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by Nuno F. Assis

Dear readers,
in the last issue we concerned ourselves with the search for the white stone and you received a number of questions that were intended to help you make more of your life and to conduct yourself better. For only people who can conduct themselves properly are also in a position to lead others. Again and again I am asked by top managers at lectures, in workshops or during coaching how to find the right employee and what you need to Phases & erroneous beliefs Employees go through phases in their development. In each phase they require a different form of cooperation and management by their manager. And precisely here lies the stumbling block for successful management of employees. Many managers attempt to treat their employees as they are The only thing that is right in the last method mentioned is that in some form or other there must be a system that allows the to manage the employees systematically. But nothing else. It is important not to succumb to the erroneous belief that all employees must be treated the same. On the contrary. do, particularly in network marketing, to make employees successful. But what does the management of employees boil down to? treated by their superiors. Or they do not take enough time to manage their employees properly and use a combination of carrot and stick. Or they try to treat all employees the same.

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Although it is important to make management systematic, it should be done with so much individuality that each employee can pass through all the 5 plus 1 phases of development and so develop the greatest potential possible. There are many myths and erroneous opinions about the topic management of employees and most are based on the fact that employees that have sold well and have built up a solid product business can be made into leaders through the career plan of their company or that this is often their only chance to generate more income and to get more recognition in the company. But precisely in this step lies the challenge for the employee and for the company. Because not everybody who can sell well is also able to be a good manager.

Responsibility of the company Since Network Marketing consists to a very large extent of managing, training and building up employees and teams, every company in this industry has a great responsibility. Many companies try to measure up to this responsibility by transferring to their most successful s the responsibility of training and instructing the new s in their own structures and in the whole company in the framework of workshops, training sessions and or appearances. In and of itself a well-intentioned system which nevertheless shows weaknesses in the same places as previously the development of sales personnel to s did. Because what has functioned successfully with one employee will not necessarily also function with another.

In the course of my daily work I experience again and again that employees who have the potential to become good s get messed up because attempts are made to provide them with methods that have functions elsewhere in the company but which the new is incapable of putting into practice. Because just as one employee passes through different phases of development so also an passes through various phases of development. For this reason it is an important task of each company to create a management system that allows people who are not so talented to achieve above-average performance and supports them in their development. The beginning But I do not want to bore you with

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considerations that are all too strategic, rather I want in the framework of this article to provide you with practical aids and show you which management tasks you have to fulfill in order to be successful and to communicate some important principle to you that will help you in your day-to-day work. Or let me express t as follows: What do you think 7 different painters would answer if you asked them what their daily mission consisted of? What do you think 7 different lawyers would answer to the same question? And what do you think 7 dentists would answer if you asked them this question? Very probably most of those questioned would list similar tasks, similar resources and similar principles that they use on a daily basis. And now a provocative question: What do you think 7 s from your company or your team would answer to the question what their daily management tasks are, what resources they use and what principles lay the basis for the functioning of everything? Do you think you would get similar results as in the case of the painters, the lawyers and the dentists? Now I do not know what it is like in your company or team but I do know the answer I get when I advise a company and train and coach their s. Regardless of whether I ask this question at the level of top management, or at board level or in one of the lower management levels, completely different answers come to the surface and seldom is there an overlap. What can you learn from that for you company or your team? If you succeed in installing a management system in which each manager (independently of the hierarchy) knows exactly

what their management tasks are, knows which tools are available and which management principles they should follow, then you have a system in which you employees can develop themselves optimally and achieve above-average performance. As a result you have a clear competitive advantage over your competitors.

Ability Again and again managers have difficulties with this first point. Because contrary to accepted opinion here it is not a question of the successes of the past, of the wonderful references from previous workplaces or the lack of these. In practice managers place too much

Let us now begin therefore with the first step in the successful management of employees: recruiting staff. Recruiting The first contact you have as a manager with a potential new employee is the recruitment of the employee. Many managers spend a large part of their time and their work on recruiting new staff. This is a decisive moment in which many important aspects of the course are set for the further development of the new employee. And is precisely precisely here that many managers have particular difficulties. At this point I do not want to give you a lecture on where you can recruit new staff, because you company does a lot of good work here so that you can now concentrate on the recruitment process itself. When you have a new employee in front of you, you should ask yourself some important questions in advance, during the preparation and then in the follow-up to the job interview. Your considerations should center on the following questions: 1.Can the new employee fulfill the job? 2. Does the new employee want to fulfill the job? 3. Does the new employee fit in with you and with your team? Let us look at the questions again more closely.

value on the application documents and/ or the alleged successes of the past so let themselves be misled about what the presence of the person sitting opposite them looks like. As a forward-looking manager the references and application documents are not of much use because they merely give you a picture of what this person was once like. In addition, most application documents contain no concrete results from the past in any case, but merely paraphrases in coded language that in the final analysis say nothing about the person. For you, however, it is important to recognize and understand what this person is like today. You do not need or want somebody in your team who was once good but today is no longer prepared to provide the performance you need. In your team there is simply no place for has-beens people who were once good. What you need are people who have the right attitude to you, to your company, to your system and to what you want to achieve. Therefore it is important that you recognize and understand the attitude of the person sitting in front of you and that you do not allow yourself to be taken in by flowery language or nice application documents. What they want And so we come to the second question. Here is is not a question of how far they will carry out the job in the next few weeks or months but of whether they are prepared to carry out the job still in 3 to 5 years time. And in order to be in a position to answer this question you

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should ask yourself the following questions: 1. Can the job help the applicant to achieve their personal goals? 2. Does the job support the nature of the applicant? As a manager you ought to understand that an employee who does a job that does not help them to achieve their goals in the long run and that also does not support them in their nature, such an employee will resign sooner or later. Here it is not a question of supporting every every characteristic of their disposition through work, but rather that the work on a lasting basis boosts their disposition and they can as a result build up their self-confidence. As you will see in the next issue, this is one of the important elements in developing successful employees. Employees change their jobs for three reasons: Either because they will get more money somewhere else, or because

they think they will be able to have more fun elsewhere, or because they can be part of a vision somewhere else. Which do you think is the strongest factor? It is your job as a manager to ensure that your employees have the feeling to be working on a great vision. But for that you ought to understand what the attitude of your new applicants is today. Because only in this way will you be able in future to manage and develop your employees so that they will believe in your vision. Fitting into the team In the case of the third question we are among other things dealing with values. And now as a manager you are in the firing liner. Can you define your own values clearly and do you know what values your employees should have? Are you unable to collaborate with employees whose values are different from yours? Are you aware that sometimes people whose values are different than yours are precisely the people you need in or-

der to build up and develop a successful team? In practice managers often seek out employees who are either like themselves or who they can keep under control easily. But if you want to create a team that will enable you to have above-average success, then you will need people with values who complement each other. It is not a question of finding people who are like yourself, but of finding people whose values can complement your values, so that you as a team can achieve more than each of you can on your own. And how do you now find out in the course of the job interview how much the applicant fits in with you? Filling the gap The art of a successful job interview does not consist of sucking the new applicant into company or the team, but of filling the gap that exists between your point of view and reality. A famous and very successful American airline well-

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known for its customer service, Southwest Airlines, has an interesting slogan: Hired by attitude and trained by skills Precisely this is the question in your job interview. You want to find out the current attitude of the applicant and you want to be able to assess their abilities in order to encourage and make demands on them in your management system. For this there are a number of questions about attitude which I have found out during my research and have tested and further developed myself so far in over 8,000 job interviews. Questions that are atypical and help you to find out more about the person sitting opposite you. Some of these questions are: 1. When are you happy? 2. What can you do really well? 3. What kind of people do you like? 4. How would you combat our compa-

ny/our team if you were one of our competitors? 5. Who are you? In total 26 questions that can give you further help in your job interview and support you in getting answers to the three questions mentioned above. If you would like to have all 26 questions, you have as a reader o OBTAINER magazine the exclusive opportunity to download these questions free of charge from our Internet site. In German you will find the questions at http://www.assis.de/obtainer-de/ and in English you can download the questions at http://www.assis.de/obtainer-en/ Use these questions and familiarize yourself with them. They are one of the most effective tools you can apply at the

beginning of a collaboration. Do I always use all the questions? No, I dont. That is why I have divided the questions into questions I can ask any employee and questions I only ask future managers. It is a selection that you can use individually as needed. In the next issue we will examine the first phase of employee development more precisely and what opportunities are available to you to support and challenge you employees properly in this phase. Remember: Leadership is action and not position. It is your actions that will allow you to appear to be a good manager to your employees or then again not! Best regards, Your coach, Nuno F. Assis

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dinary company writes us an extraordinary letter then it is time to leave well-worn paths. We are therefore publishing the success story of Reji Samuel just as it reached us as a letter:

ormally we in the editorial team of OBTAINER write the portraits of networkers you can read about in our magazine ourselves. But when an extraordinary person who works for an extraor-

tivated me to excel myself, but when I had reached the high point of my motivation, the company simply disappeared and left me behind alone in the dark tunnel! The company disappeared suddenly and unexpectedly and I was accountable to my members as they had trusted my word and invested a lot of money. In order to keep my word I sold my house for 1,200,00 Indian rupees (about US$30,000) and gave my members back the money they had invested. When the situation had settled down again, I stood there and two paths lay before me: Either retreat from the tunnel or to take my courage in my hands and to continue through the tunnel in order at its end to enjoy the fruits of radiant success. Despite the persistent doubt of my friends and relatives I decided to continue and joined a second MLM company: again highly motivated people, unique and special products, successful leaders, colorful dreams. But again I reached the wrong decision as far as the company was concerned! The system was not perfect and the company collapsed. There is a well-known proverb: It is normal to make one mistake, but to make it a second time is a sin. If that is true, then I have committed four sins. After I had made the mistake in six companies in multi-level marketing (or experienced as a mem-

I am extremely happy to be able to share my success story with you all. Actually it is not correct when I describe my story as a success story because you might think that in my life I have achieved success upon success with multi-level marketing. But if you read further, you will see that my so-called success story is more a story of errors. Nine years ago I gained a foothold in the multi-level marketing industry. Since then it has been a long journey through a dark tunnel, but I have always kept this bright blazing ray of success of success in view at the end of the tunnel. Like many of us at the beginning I also joined a dubious company and invested a very large sum of money. I made many of my friends and relatives members of this company. Because they trusted me they also invested a lot of money. This company had mo-

ber of these six companies at the time when they collapsed), I was depressed. I felt dejected and a strong desire for revenge against such dubious companies arose in my thoughts. In order to teach them a lesson how you manage an honest company in multi-level marketing that does not suddenly disappear and leave its members behind in the dark tunnel, I decided to build up my own company in the network-marketing area together with my friends. It was a company based on insurance and it offered vehicles as commission. For the first time in my life with MLM I felt satisfaction when I was able to give my members the promised commission. But it was not so simple. Lack of advertising, motivation and enthusiasm killed the business. When I reached the state of being designated owner of a dubious company I

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paid off my liabilities to my members and closed down the company. And again a mountain of debt piled up in front of me. My career curve was pointing steeply downwards and my friends and relatives were getting worried about me. All of them started to give me advice and in the end, after I had agreed, the got me a visa so I could travel to Dubai and look for a job there. So I came to Dubai and started to look for a job. Finally I also found one with moderate pay. But my salary was by no means enough to pay off the debts I had accumulated. And the bright light at the end of the tunnel still haunted my mind even after I had gone to a foreign country. I was like a firecracker waiting to go off. And it cam when somebody told me about a Malaysian company in network marketing that had settled in Dubai and was called DXN. The person who told me about it had already been a member of the company for five years. Admittedly I was very excited when I heard that but I remained skeptical about jumping into this company as a result of my bad experiences in the past. I went to the first meeting and felt deep in my heart that this bright ray of light was coming nearer and nearer. When the meeting came to an end, I once more had two options to choose from. Either

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perity, the journeys and the associated freedoms I have achieved through DXN and the real magic is that I was able to achieve this within the space of just one year! My life should be a lesson for all the MLM enthusiasts who plan to join a company and pursue the business of multi-level marketing. As I already said, I was trapped in the dark tunnel of disaster and had to go through many bitter experiences in order to reach the end of the tunnel and enjoy the fruits of success. But for you there is a shortcut to enjoying the splendor of success I could turn a blind eye to multi-level marketing as my relatives and friends advised or I could join DXN and try my luck for one last I went through all the details of the company, had long discussions with existing members, analyzed the pros and cons and somehow I felt that this company would be the longawaited real change in my life. With regained self-confidence I decided to resign from my job and to become a fulltime member of DXN. This decision resulted in many difficulties after all I was in a foreign country with a very high cost of living and many visa formalities. With Gods help I was able to deal with the formalities form my visa and to my surprise DXN helped me to master these difficulties. At the beginning my income through DXN was very low. But even when the income My dear friends, I still lack the words to describe the health benefits, the prosSlowly but surely my group grew. My income rocketed upwards and above all through the company I got the opportunity to visit other countries. I began to enjoy the real benefits of multi-level marketing... yes, the long-nourished dream of achieving the light at the end of the tunnel finally came true! was still low, my self-confidence grew more and more. Because the company was punctual about paying its members the money at the end of the month. My trust in DXN became unshakable wen through DXN I got the opportunity to visit Malaysia and participate there in the celebrations on the occasion of the 15th anniversary of the founding of the company. May the Almighty help you to realize your dreams in this successful industry. through multi-level marketing without blundering into the dark tunnel of fraudulent companies! The shortcut is nothing other than: Join the right MLM company!

Contact: E-mail: dxnreji@gmail.com Cell: 00 97 150 7563009 (UAE) 00 919 744 790868 (India)

LIFESTYLE

JOURNEY TO ANOTHER WORLD AND TIME


Kerala in southern India is an insider tip for vacations of a different kind

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Erfolg: Ist Attraktivitt wichtiger als Knnen, Humor und Charakter?


Von Alexander Plath

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Studies show that attractive employees earn up to 15% more salary than unattractive colleagues and that 47% of all Germans believe that you only have opportunities in life if you look good. On the other hand a Forsa poll (GEO 10/2008) says that humor is a factor that makes people attractive while physical attractiveness is only important for 38% of those surveyed.

Humor, character or even income do not feature among them!


To the question why character is not among these nine pillars Prof. Grammer answered: It is missing because it does not play a role in the first place. It sounds sobering, but it is scientifically proven. Each of us scans his or her opposite number within a few seconds. This scanning program is conditioned by evolution and is designed to ensure reproduction and the maintenance of the species. Quite simply, we want the best possible genes for our offspring. (...) This apparently quite primitive selection is anchored deeply within us and has nothing to do with whether we are really planning to spend the night with our opposite number. So we scan our opposite number within a few seconds and this first impression leads us

to decide whether we find the person attractive or unattractive, friendly or unfriendly. Revising this initial decision often takes a long time in contrast to the few seconds at the beginning.

How important are eduction and money?


According to Prof. Grammer both of these play no role in the initial scan and thus play no role in the initial decision. However, with education, money and similar factors it is possible to compensate for one disadvantage or other during the initial check out, since a good income and good brains signal to our biological program that they will ensure the survival of the possible offspring. This first impression, this evaluation of your opposite number is therefore also (even if it is happening unconsciously) an evaluation in line with the pattern:

So what is really the case?


In its last issue the magazine FitforFun has an interview with Prof. Karl Grammer (the most renowned researcher into attractiveness in the German-speaking world) with the title: A Sobering Thought: Character Plays No Role! Even if Prof. Grammer is unable to present any universal formula for attractiveness, he does name nine general pillars of attractiveness, in other words nine factors that are equally considered when evaluating attractiveness all over the world, such as youthfulness, condition of hair and skin, movement, smell, voice and so on.

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What can the other person do for me? How does the other person fit with me (professionally and privately)? Our evaluation is therefore carried out from our personal point of view, the evaluation undertaken by our opposite number on the other hand is done from their personal point of view. This is the reason why when I speak about the first impression I always say that it must be convincing from the point of view of the customer (and not from our point of view). Thus it is important that we prepare the first impression we leave appropriately. So if we know who we are going to meet today (for example, at an appointment with a customer), it is only prudent that we should consider what our opposite number is expecting as a first impression, both in terms of appearance and our behavior. You will no doubt behave differently with a bank manager than with a farmer examples I use without making any value judgment whatsoever! In addition it is important that you distinguish yourself from your comSo if we know how important attractiveness is for success in life, we should show our customers how they can increase and maintain this attractiveness with the aid of our products. This applies to almost all products that are disFrom that it follows in turn: Solve your customers problems and you will be attractive! And that is true both in business and in private life! petitors, but not so strongly that your opposite number will no longer be able to identify with you. So the renowned motto Different than the others means be exciting (by standing out), without scaring off or repelling your opposite number. We deal with this point, for example, in the framework of the topic Elevator Pitch in our seminars. tributed through direct marketing. Before every discussion with a customer you should therefore consider how you can help your customer to appear more attractive with your products. With cosmetics, food supplements and diet products this is quite obvious, but also all other products that improve the standard of living and the quality of life help to make people more attractive and to appear more appealing..

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Photo (from the left): Rudi Neidhardt, Harald Meier, Hannes Sommer

Vemma Europe

Europes Team No. 1


across the Atlantic did not land in Germany as would perhaps have been expected by every business expert. It was a former top class professional sportsman who with a lot of charm but above all strength and vision brought the first VEMMA packs to Europe. To Graz. In Austria.

s early as April 2005 shortly after the local VEMMA launch solid plans were forged to unerringly reach the European continent. But as a result of curious circumstances the leap

His business sense and gut feeling confirmed for him that this thing was hot. His eyes twinkled, great visions ran past his inner eye and immediately he became active and approached the boss of the company, VEMMA founder BK Boreyko. But when he asked when the first VEMMA packs could be expected in Europe, the eager pioneer from Austria received what he felt was an extremely unsatisfactory answer: Europe will not start before 2008/2009! Willing and just as able to start on his own bat Maier ordered the first multivitamin container to the Alpine country in the heart of Europe and installed a team full of ardent pioneers who knew exactly what a unique opportunity was involved here. In this way they were really were counted among the very first who were allowed to obtain VEMMA in Europe even if initially it was just in Little Austria. Business went well. Up to 10,000 packs a month were dispatched.

THE LEAP ACROSS THE ATLANTIC


Harald Maier, the former professional cyclist (among other things fifth in the professional world championship), who at this time was very successful as a mental trainer, was on the spot live as the birth of VEMMA was being celebrated.

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And for 2 years a test run could take place in the beautiful mountain and lake regions of Austria. In order to find out what the latest expensive studies and product comparisons only found out and confirmed just recently: VEMMA is unique!

the stable power of a European franchisee: Now we can really build massively and sustainably! In the meantime around Harald Maier and Fred Stege have gathered other top executives who will develop the European market side by side. So among others Ambassador Leader Hannes Sommer, developer of the well-known VEMMA success formula, is one of the pillars of this power team, which today represents Europes strongest VEMMA organization. It is also worth remarking that this European team around the pioneer Harald Maier is regarded as the most stable VEMMA organization worldwide. Our way forward goes solely through a strong and in my eyes also unrivaled product! is how Maier explains his success. Only if the customer finds a clear benefit, do we have a stable business which will grow well!

ABOVE THE RADAR LINE


While this was happening, people were working zealously and with dedication to lay the basis for the whole European market. A highly professional support and expansion team was to be created from out of the heart of Europe in order to form the healthy basis for the coming period of high-energy building. Conscious of the fact that in the case of VEMMA a high-class lead product, a top-class parent company and a strongly growing and highly competitive market were coming face to face, the selection of the Eu-

VEMMA GERMANY
With the American know-how of a stable parent company, top-class European franchisees and an elite management team Rudi Neidhardt wants as the German Master distributor to give his best and to beat all sales records in Germany. If somebody drops out for a while after 30 years of successful network marketing in the nutriment sector and then starts again anew from the beginning, then a man is going to the starting-block who is predestined to succeed. I know what Im talking about, says the dynamic Grand Old Man of MLM. With an astute eye he has recognized the problem of how newcomers in the industry have been taken in by promises, have not persevered and have finally drifted away without success during their surfing through the massive area of not always reliable MLM companies. I like to compare networkers with settlers who come into a strange land with their covered wagons and plant their flags in the ground intending to stay. Whoever says: Now lets take a look... hasnt got a chance here. The right motto is: Now lets get down to it and keep at it!

ropean management was an extremely important decision, which BK Boreyko and his elite team approached with very high specifications. So the choice made by BK Boreyko fell on the Dynamic Duo, Fred Stege & Simon Grabowski: Fred is the emotional power leader, a full-blooded seller and a distribution professional, and Simon is the sober strategist, the ingenious ideas man. Together the two are unbeatable! The VEMMA worldwide expansion program has always been accompanied by the clear statement from company founder BK Boreyko: We are aware that the European market offers us even greater potential than the American: Whoever believes in visions of a better life, wants to earn money and brings enough fire with them will find in Europes No. 1 Team at the side of Fred Stege, Harald Maier, Hannes Sommer and Rudi Neidhardt the best conditions To the wild pioneering start carried by an former professional sportsman and many eager business partners came for entering this race as a potential winner. Welcome to the World of WINNING!

A BETTER LIFE

EUROPES NUMBER 1 TEAM

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Interview With Fred Stege, Managing Director of VEMMA Europe

As part of the preparation of an OBTAINER special on the European VEMMA Royale convention, which will take place on the 16th May 2009 in Frankfurt am Main, we have interviewed Fred Stege, the VEMMA CEO for Europe and Africa. As the complete interview will be published in a special magazine edition, it is only published in part here. Those who wish to read the complete interview can do so from mid May in OBTAINER special. OBTAINER: Mr. Stege, in 2005 VEMMA was founded as an affiliate company of New Vision. When did you make the move to VEMMA? In 2006, I was approached by Peter Francis and Tom Alkazin, however at that time I wasnt interested as I had decided to take it easy and get over a serious illness and during this time divest myself of my businesss managers. At this time, Simon Grabowski and I were developing a team for nutritional products and I changed my mind only when they sent me their products, which were unbelievable. I knew the reputation that New Vision and its liquid products had, however I was completely convinced after I actually used the products. [...]

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Photo (from the left): BK Boreyko, CEO and Founder Vemma, Fred Stege, Director Vemma Europe on the Vemma Royale 2009 in Las Vegas

OBTAINER: What occupation did you have before you became a partner of New Vision? For 17 years I worked as a distributor and was quite successful. However, instead of the Ferraris, which usually go along with it, I was interested in the development of the company and investing in it. [] I wanted to take over the responsibility to change things for the better; I wanted to take over the ownership. OBTAINER: What convinced you to be the licensee at New Vision? At first it was the product, the only liquid concentrate in the industry (VEMMA is not a juice, it is an extract) and also the management of the company. BK Boreyko has the same mentality towards

the industry as I do. We were both successful distributors and still have the mindset of a distributor, however we are also quite matured on the entrepreneurial side of things. VEMMA is a company where distributors stand in the foreground, and although the headquarters of the company are in Arizona, USA, BK understands that Europe has a different culture with different standards and rules. []

taking place in the EU, Turkey; we are growing fast but also controlled and we are putting a long-term dynamically coordinated growth model in place. Even on this side of the pond VEMMA has developed enough to be a multi-billion dollar company. VEMMA is more than just a company with a direct shipping product; these sort of companies are to be seen everywhere these days. [] OBTAINER: n May VEMMA will de-

OBTAINER: You are now managing director for Asia and Europe. Can you describe how VEMMA is developing in both these continents?

velop into the German market. What meaning does this have for your global business? Germany is Europes number one coun-

I am the Director of VEMMAs division in Europe, Russia, Israel, Turkey and Africa (not Asia) and 2009 has been scheduled as the date of our monitoring and expansion. [] This is currently

try, Period! When I was a distributor I have always had respect for this country, as it is not only the largest country in the EU, in my opinion it is also the most professional. It takes time to get

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established in Germany as Germans want stability and confidence, and we have taken the time to ensure this. This year we will show that we are rock solid and ready to take on all the customers and distributors that come to us. We will also offer them excellent support. [] OBTAINER: In which European countries is VEMMA currently represented and which countries will follow in the near future? In essence, we deliver everywhere, however we are still working on the fine-tuning. [] This Spring, we will be tapping into Turkey. Our sub licensee has done immense work and it appears that there

will be a huge market out there, interesting for Germany also as there are millions of Turks there. Turkey is special as we maintain a healthy relationship with Dr. Mehmet Oz, Oprah Winfreys cardiologist and doctor. He is a celebrity in both the USA as well as in Turkey. Oz takes part in our conventions and supports VEMMA.

other companies you realize that our distributors receive an income which is above average compared to other companies. [] The advantage of the VEMMA plan is that it is easy to understand and the ENGINE of the company (the middle ranks) is also paid well. It is balanced and duplicable. OBTAINER: What should a distributor

OBTAINER: What is the advantage of VEMMAs compensation plan when compared to others?

do when he would like to earn 500 or more per month? There are several ways to make 500

VEMMA has a plan that contains no cracks, which means all commission will be paid out, period. This is a significant advantage and when compared to many

with our plan, however a stable 500 that is based on a residual income is, in my opinion, more important, therefore: Take two people, duplicate this a

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few times and that will be enough. This is our strength, we duplicate far better than all of the others which I have come in contact with in the past (in the past Fred Stege has built up over 2000 representatives). [] We have many people who, within a timespan of three to four years, earn a monthly income of 100,000; with their residual income included, monthly they earn almost 200,000! I have never seen something as fast and as solid! [] OBTAINER: How does your company support its partners in achieving their goals? This is one of our most important tasks. Firstly we set up a training course for

the partner, and introduce the best and most sensible duplication model that was ever launched how can I put this? - because it has been tried and tested by me and by distributors from many countries. [] Apart for this, I am personally here to assist and help share the vision and mission of our company. [] OBTAINER: In your opinion, what meaning will the network marketing industry in the future have for Germany, Europe and the world? Good question! I can understand how conceit it is for me to answer this question without a crystal ball. [] Network marketing is maturing and will be more

professional, more accepted. Take a look at the data of the DSA, which shows an increase. We will definitely grow faster during the recession than ever before. It is our task and the task of our other companies to guarantee professionalism and to bring this industry and its message to the next level. [] OBTAINER: Mr Stege, thank you very much for this interview!

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n December 12th 2008 Jus International held a pre-launch event for Jus Europe in Rotterdam. Hundreds of interested people turned up for the occasion, including Remy Bonjasky, the kick

is Richard Durham and CEO is Jason Reading. In addition to the head office the company also has offices in Salt Lake City, Taipei and Tokyo and will shortly be opening offices in the Netherlands. In addition to the US market and the future European market expanding from its existing Dutch base as soon as the Dutch warehouse is ready, the company is also active in Taiwan and Japan. Preparatory work is also underway to develop the Russian market. The companys main product is the Jus

boxing champion. The crowd had been mobilized by the team around John Lucardie gathered for this kickoff meeting in preparation for the March launch of Jus Europe. But who are Jus International and what are their plans? OBTAINER WORLDWIDE investigates. Jus International is a limited liability company founded in September 2008 with head office in Boise, Idaho. The companys founder and president is Jeffery Boyle, chairman

Superfood drink, a combination of 23 berries, fruits and herbs obtained from all over the world. The product is

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bottled in the US and is suitable for all ages and health types. Turnover in 2008 was just over $3,000,000 and the planned turnover by July 2009 is at least $1,000,000 a month.

it. I quit my job, started a business magazine with my brother and attempted to run it while I went to law school. During his second year at law school a good friend from high

Founder Jeffery Boyle describes himself as having been an entrepreneur from an early age. When I was eight years old I used to ride my bike across town to a commercial candy company and sell it retail to the local neighborhood kids. As strange as it may seem, that candy store was an incredible learning opportunity and set my path as an entrepreneur. He first became involved in network marketing in 1994 while still a student when he started with Amway. At first he did not have any great success but after his first disappointing experiences things picked up and he was able to build up a considerable business over the next few years, but he now says I built it in a way that bordered on fanaticism. Eventually he burned out not because I worked too hard, but because my experience left me to believe that it was too hard for normal people to succeed in network marketing. So he decided to move on to other areas. With his brothers he raised millions during the dot com boom and after they sold their interest, he moved on to corporate America: I became a Vice President of Sales for a fortune 1000 company. I had reached executive level within four months and when I got there, I realized I didnt like

school invited him to help with his new network marketing company. At first Jeffery was hard to convince, but his friend was persistent and when he finished law school he joined the company as Vice President of Sales and Marketing. As part his job he started to research other network marketing companies and found that they had become much more sophisticated than in the 1990s. The marketing was first rate, and the compensation plans were much better. He also saw scope for improvement: I saw with some tweaks to their plans the new person could make $250-$500 very early in the business. He rediscovered his passion for network marketing: What really made me passionate about network marketing again was the people at the meetings I attended... What I loved was seeing a bunch of people with dreams. I loved the look in their eyes. I loved seeing hope. I loved seeing excitement. I loved being in a room that was alive. I loved network marketing again. Eventually he left his friends company to move on to his own projects, but as he says himself: I couldnt get the networkmarketing bug out of my mind. I had to figure out a way to stay in network marketing but also implement some of the important lessons from my years as a distributor and corporate employee. Having decided to concentrate on health and nutrition products, Jeffery started to contact nutrition laboratories throughout the United States looking for a suitable product. Eventually he found a lab on the East Coast with the necessary know-how and the ability to source ingredivarients globally. After experimenting with ous recipes they eventually settled on one that did not rely heavily on powderbased ingredients as do most other products in this field. All ingredients work together synergisti-

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We are moving from Start up to Momentum phase. We are growing very fast right now ... When a company gets past the first months of growth and moves into momentum is when people should jump on board. Now is that time for Jus International.

at the Sheraton Hotel in Salt Lake City. The latter event will be full of business training, exciting giveaways, special announcements, and more. Asked about the future of MLM worldwide Boyle responded: Network marketing is coming of age... However, we must ensure that we understand that the future of network marketing is well guarded. We must treat people with respect and truly dedicate ourselves to helping others improve. When we are as concerned

cally and it is an all-natural product. Field tests were a great success and they were eventually able to acquire the financial backing necessary to launch Jus International last year.

about the industry as much as our own company, the industry will be unstoppable. And Jus Internationals role in all this? Jus will be a

According to Jeffery Boyle the companys philosophy is: Jus is a company built out of four equal parts The right products: Products that would sell outside of the opportunity if they had to. The right team The field of IBOs who are the partners of Jus Corporate The Jus Corporate team The right funding see Ariescp.com The right compensation plan it truly rewards those who tell the story He says: We are moving from Start up to Momentum phase. We are growing very fast right now ... When a company gets past the first months of growth and moves into momentum is when people should jump on board. Now is that time for Jus International. People can join Jus for $35 or $500 Our leaders who succeed follow a system. We have a defined system that works when people put their own personality into an already proven system. Details of the compensation system can be found at http://jefferyboyle.com/the-jus-opportunity/. The company provides training by means of weekly training calls, regional events and worldwide events. They also hold special training calls. The next major events are the Jus Mexico Award Trip to The Riu Palace, Cabo San Lucas, Mexico, May 4-8, 2009 for all those who have earned 40 points or more through March 29, 2009; and Shine 09 Convention World Convention, September 24-26, 2009

front-runner in leading the industry. Jus Superfood can be sold in stores, but we believe in people and the selfimprovement culture espoused by network marketing. We want the world to know that network marketing is an honorable way to make money and help others. And his advice to OBTAINER readers? Network marketing works, if you are dedicated to your business. Treat it like a hobby and it will cost you money. Treat it with respect and if you give yourself the time to succeed, you can.

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More about Jus International at http://jefferyboyle.com and Jus Europe at www.juseuro.eu.

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r. Manfred Conradt, specialist in internal medicine and nutrition specialist, has had a practice for internal medicine in a small town in northern German for 28 years. Like all other doctors he

Through dealing with this ingenious product my attention was more and more directed towards avoiding illness, toward prevention, he says himself and because nutrition plays such a great role it was logical for Dr. Conradt to do an additional course to become a nutrition specialist. On a part-time basis with the Personal Franchise of NSA he has built up a network of contract partners predominantly made up of people from the health, wellness and fitness sector and in five years he achieved the highest position, the National marketing director. Because our health is our most precious possession, as the saying goes, for those around me and for myself the

learned during his studies and advanced training to recognize and treat illnesses. For a long time his orientation was strongly organic and in addition to physical examination he used medical technology, laboratory technology and drugs. In brief: he was always concerned with healing, relieving and sometimes simply giving comfort... until in 1998 his life took a decisive turn as a result of the nutritional supplement Juice Plus.

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highest priority is to promote and maintain it. The vast majority illnesses could be prevented by a change of lifestyle. At least, Das Deutsche rzteblatt (German Medical Journal) speaks of 70% to 90%s This would not only save a lot of money, it would save a lot of suffering. The dentists started long ago with prevention, they call it prophylaxis, with regard to caries and periodontosis and they can communicate to us how important it is to take care cleaning our teeth. Also in the movement sector a lot has come into motion in the truest sense of the word. Supplementary movement has become has become a matter of course for many with our current primarily sedentary way of life. However, the necessity of intelligent, natural optimization of our nutrition is, unfortunately, not common knowledge yet, continues Dr. Conradt. The facts speak volumes: more and more overweight people, more and more cardiovascular disease, more and more diabetics etc. Society is no longer living in a manner appropriate to our species too little movement, too much industrially processed, calorie-rich but nutrient-poor food. Most people know meanwhile that they should eat sufficient fruit, vegetables, herbs and spices, but cannot or do not want to integrate this into their lives. The many vitamins, minerals, enzymes and many more secondary plant materials (e.g. the flavors, colors and odors of the plants) are important natural aids in order to neutralize surplus oxygen radicals, that arise in any oxidation (combustion), to strengthen our immune systems and to make us less sensitive to the diseases of civilization and also to cancer.

Juice Plus from NSA, says Dr. Conradt happily and naturally the independent studies are particularly important and interesting for him as a doctor. A nutrition supplement can and should never replace healthy food, but it can certainly be a wonderful basic supply and therefore a reasonable and practical answer to the deficits of out modern habits. The distribution concept of the Personal Franchise of NSA, a combination of the advantages of independence, direct distribution, franchise (only 100 a year) and MLM, has also fascinated from the start. In addition to the quality product having a healthy company with long years of experience behind you, one that takes care of storage, marketing, logistics, transport, customer deliveries, billing and servicing contract partners, is something I found very exciting from the beginning, and for him as the proprietor of a busy practice it way not only very helpful but also indispensable. Since 200 he has been running the NSA business with his wife Sabine Seidel, a qualified nurse., health consultant and trained child minder. For the married couple from caring professions the support and cooperation of the team particularly important. Being able to be successful by helping others to realize their own ideas and dreams is for the two natives of Artland so valuable as human beings and simply brilliant. They can be active worldwide in many countries, have no limitations on thee area where they can work and can pass on licenses to the people they would like to work with. Work marketing. Normally the NSA concept is carried out part-time at the be-

Various attempts at enlightenment and campaigns such as, for example, 5 a day have not resulted in any noticeable improvement in nutrition. Eating 600 to 1,000 grams of fruit, vegetables and berries a day has remained a pious wish. The latest National Consumption Study II from 2008 has proved again very impressively that in particular the consumption of vegetables is catastrophically low. And with men the situation is even worse than with women. Another problem is the obvious declining quality as a result of selection of varieties, exhausted soil, premature harvesting and on occasions long storage, without even taking contamination by herbicides and pesticides into account. For the reasons mentioned above it is unavoidably necessary to act, namely to optimize our insufficient supply of vital substances with a simple and costeffective nutrition supplement that is close to nature. The Gesellschaft fr Ernhrungsmedizin und Ditetik e.V. (Society for Nutritional Medicine and Dietetics) in Bad Aachen therefore recommends preparations with the concentrated strength of vegetables and fruit, insofar as they are scientifically corroborated, ... precisely this condition is fulfilled by

ginning. The targets of the individuals can be very different, nobody is put under pressure by us, there are no obligations to purchase, positions achieved remain. Everything is possible from small incidental earnings up to a sizable regular income... and the more they earn the more people have been helped by the married couple to live more healthily and also to earn more (as a partner), in other words a classical win-win situation. Whoever would like to get to know Dr. Conradt and Sabine Seidel personally can send an e-mail to:

chiffre0795@obtainer-media.com.

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and could be described with very good arguments a not exactly serious. This is also what Maria says: With this company there were very many distributors who had their garage filled with unsalable products. But that is now in the far past and although Maria is a very health-conscious person and considers clean drinking water to be very important, she is convinced that in those days the time was not yet ripe for water filters. Then people seriously asked you what they needed water filters for when their water was already so good with the addition of chlorine, remembers Maria with a smile. That today the Vienna-born business woman works very successfully for Young Living is no accident. Until the birth of her three children she worked as a teacher. As a full-time mother and housewife she always interested herself in alternative healing methods, something that in Marias opinion ever Dr. Mom should do. Her commitment went so far that she was even a cofounder of the Institute for Conscious Living and then transferred this to America. Always on the lookout for the secrets of nature this native of Vienna discovered the company Young Living Essential Oils in 1996 and was enthusiastic from the very start. Shortly afterwards she joined as a distributor and since 1999 she has been doing business fulltime. I cannot imagine a nicer task in life than as the motto of Young Living says helping people to help themselves be full of life and happy, declares the nature-loving top-class networker full of enthusiasm. These are not empty words, because the company offers topclass products with a worldwide unique selling point. The

aria Schasteen lived for 18 years in the USA, the motherland of network marketing. There she also got to know the industry. The first company she worked for sold water filters

founder and president, Dr. Gary Young, is a pioneer and visionary in his field. He is not satisfied with traditional farming methods, but plants his fields only on land that has never been farmed before. In this way he ensures that there are no unwanted chemicals in the soil and therefore in his products. But that also means that he has to wrest every centimeter of fertile land from the mountain sides and natural soils. The fields are irrigated with crystal-clear water that is carefully channeled from the mountains into the fields. No water is taken from the urban water supply than could perhaps contain unwanted chemicals such as chlorine. And true to his principle of only farming untreated land Dr. Gary Young has established the largest herb farm in the world in Ecuador where nature is untouched by civilization and the jungle is revealing a multitude of new plants and oils to the researcher. The processing and distillation of the plants carried out by the entrepreneur himself. In this way everything from sowing to the end product is in kept under control. This guarantees products that are unequaled. Full of enthusiasm Maria explains: If I were to imagine my dream business, I could not imagine a better company. I love nature and flowers and life. Every one of my distributors is a lover of life and they distinguish themselves thorough their appreciation and responsibility towards life. Young living takes the best from the realm of nature and in a natural and gentle manner makes available highly effective essential oils that represent a link between people and modern science. Passion for the subject is one thing, But money also has to be earned to ensure that people can earn a living and secure retirement benefits. Here the second great plus point of Young Living reveals itself. The company has an extremely generous commission plan which rewards its distributors for teamwork.

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Young Living pays an extra bonus of 25% for every initial order and 15% for every follow-up order. In addition Young Living pays an extra bonus for every Start Living Set purchased by a new distributor. In the knowledge that it requires extra effort to explain to a new distributor the advantages of the Start Living Set (which has been specially developed in order to be able to start off successfully and contains all necessary information and products), Young Living rewards its distributors with an additional Start Living Bonus. Young Living rewards teamwork with team performance bonuses ranging from $100 to $2,000. Later the automobile bonus is added, where Young living pays the installments for a dream automobile or also for a house! And all these are extra payments, paid out in addition to the commission. Because of the extraordinarily good products there are very many end customers. Maria Schasteen even has regular customers who have been buying from her regularly since she started with Young ten years ago. Here all the time-consuming work is carried out by the company. Young Living takes the orders, worries about payment and dispatches the goods. The distributors can thus concentrate on building their teams and on acquiring new customers. Today the Viennese business woman is again living in Austria and primarily looks after her team, which is perfectly organized. In the meantime I have a team of marketing experts, graphic designers and advertising specialists in my organization and they supply the team with all the necessary means without which contemporary network marketing today is unthinkable. Such a team is for every newcomer to the Young Living business of immeasurable value. Being able to draw on the wealth of knowledge of the experts saves a new Young Living distributor years of building up his business through trial and error and in the process spending a lot of money to acquire the necessary specialist knowledge. Whoever joins our team has all the technical and organizational means available to build up his business efficiently, says Maria explaining the advan-

tages. She even has an in-house team system for being present online and offline with areas for information and training and including a team newspaper that appears monthly. Newcomers must therefore have no fear to being left on their own to build up their distribution and acquire new customers. As already mentioned, Young Living pays out 25% as an extra commission for initial orders. So the newcomers in Marias team only have to invite interested people and book a presentation with her team. At the end the newcomer can take the orders. The experience is that after a presentation by the team 50% of those present buy products. In this way each new distributor is able to experience the opportunities of the business in hard cash and at the beginning they only have to find interested people who want to get to know a couple of products that promote health and contribute to well-being. The right training and introduction to the business is very important for Maria. After all, Young Living has over 300 products in its range. This here is a network that manages without a chakka mentality or false promises and it also does not market useless products, but rather wins people over with fairness and e genuine professional opportunity which leads to satisfied customers and successful distributors, emphasizes Maria Schasteen, who is always glad to share her experience and know-how with motivated newcomers.

Contact: Maria Schasteen Member since 1997 +43 (0)7717-7565 mariaschasteen@yahoo.com www.younglivingeuropateam.com

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By the bestseling author Roman Anlanger, Course Director at the University of Applied Sciences bfi Vienna

Oranges and Coffee Mugs on a Trojan Mission

some of the fruit are wrapped in thin paper, but as far as it goes that is nothing unusual. At home you open the bag and take out one of the wrapped oranges. You remove the paper, peel the fruit, divide it into bite-sized pieces and put these on a small plate. Then you sit down at the kitchen table to enjoy the pieces of orange in peace. As you eat your eyes fall on the paper the orange had been wrapped in. What do you see there?

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magine you are shopping in a supermarket. It is deepest winter and outside it is quite cold. That is one reason for keeping an eye on your bodys Vitamin C budget. Therefore you buy two kilos of oranges. You notice that

You read: These oranges come from the sunny south, to be more precise from the Turkish Riviera. There it is now pleasantly warm. How would you like to take a holiday there? You will find out more at www.orangenland.de. Original, isnt it? Oranges as a Trojan Horse. The Internet site cited does not exist (yet)?; the example is fictitious but it is not absurd, is it? (Incidentally we owe the idea for this story to Iris Krempig, who cites a similar example in her diploma thesis.) In another example it is a question of coffee. Imagine you are walking through the city and you see a taxi standing at the side

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of the road with a coffee mug on the roof. Has somebody put it down there and then forgotten it? Immediately you speak to the taxi driver and point it out to him. It would be just too silly if he drove off in the next few minutes and the mug, whether full or empty, fell onto the road. The taxi driver listens to you attentively, then he smiles and much to your surprise he hands you a voucher for a coffee of your choice in a Starbucks coffee shop in your city. He explains to you that the coffee cup has been placed there deliberately in order to attract the attention of passers-by like you and to get them to talk to him. Starbucks has already carried out this idea in several cities. And it has often happened that attentive passers-by have noticed the mug that has apparently been forgotten on the car roof and have spoken to the taxi driver about it. A successful Trojan action! The weather as a Trojan Horse Even the weather can be used as a Trojan Horse as the following example shows. This time the protagonist is a company active as a letter shop and address dealer. The marketing manager had the idea to remind his business clients of his existence with an promotion. After long consideration he decided to sell umbrellas overprinted with the slogan We dont leave our customers out in the rain! On its own that was not particularly original. So he thought a bit more and studied the weather forecasts for the coming days. When he saw that a longer rainy period was due in the next few days, he had the umbrellas made ready for dispatch and sent them off so that they would definitely arrive at his clients on a rainy day. In the accompanying letter he pointed out that this was a suitable moment to get an umbrella as a present. The clients noted the promotion well and brought it up with employees of the company long after. A similar promotion but with the opposite weather omens was carried out on behalf of a dealer in promotional items in Vienna. This time it was a hot summer day and the temperatures had been over 30 degrees in the shade for several days. The businessman engaged the courier service that he normally uses to take his articles and samples to clients to undertake an un-

is Course Director of the course Technical Sales Management at the University of Applied Sciences bfi Vienna and is responsible for the teaching and research staff. Anlanger successfully completed two degrees, is a CRM manager and business trainer and also lectures at various scientific institutions. Anlanger is the inventor of Trojan marketing and a successful author (his bestseller is Trojanisches Marketing). In addition he is in great demand as a speaker.

Roman Anlanger

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usual assignment. He sent the drives off with the assignment to deliver personally to the clients a fresh cool ice cream that they had to buy beforehand in an Italian ice-cream parlor. Logistically it was not at all simple to transport fresh ice cream at such temperatures without any great loss. The dealer in promotional items was, however, able on this day to bring delight to about 100 clients. Not simple and not exactly cheap, but very effective! The clients were very happy and had received not only the ice cream, but also implicitly, in other words indirectly, the message that they were being looked after personally by this company and that it was above all in the position to carry out logistic tours de force, something which is an important trump card in this industry. Original is not quite the same thing as good Promotions like this or similar ones can also be carried out by you! But be careful something like this can also go wrong, as the following example shows. This time it concerns the marketing of a pharma-

ceutical company. The management of the marketing department faced the task of recommending a new drug to doctors in private practice. One of the characteristics of this medicine was that it did not disturb the intestinal flora of the patients very much. The word flora gave the marketing people the idea of letting flowers do the talking. By chance the cousin of the marketing manager was the owner of a market garden. So it was decided to put exotic plants in flower tubs which they wanted to present to the doctors. With this target group it was not possible to be stingy, so the flower boxes were turned out to be correspondingly bulky and heavy. Of course, the employees in the scientific sales team were supposed to bring the presents to the doctors. What followed could have led to a wave of resignations; particularly the female employees went onto the barricades. The reason is easy to understand if you imagine how a petite young employee in a fine business suit was supposed to haul a heavy flower tub in addition to a briefcase and samples from a distant car park to the doctors practice totally unacceptable!! Indeed the promotion soon had to be abandoned in the form originally planned because the pharmaceutical sales representatives refused to be misemployed as bearers of flower troughs. The company had to make alternative arrangements for transport and delivery at great cost. Allegedly the marketing manager who had the idea has since developed a plant allergy... You should therefore consider whether an idea that at first sight seems original is also feasible in reality, or whether the whole thing might backfire. After all, you know that the opposite of well-done is well-intentioned. Dogs can be Trojan Horses too Another original example comes from Switzerland. Imagine you go shopping in a supermarket and you take your dog with you and you tie him to the hooks provided for that purpose outside the door. Your buying expedition does not take long and after a few minutes you come back out and go to your dog in order to

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untie him. Who can describe your disgust when you see that your dog has a piece of cloth in his mouth. It looks as if he has tried to bite somebody and ripped a piece of material from his trousers. You look around carefully in order to see how the land lies. But there is nobody around who looks as if he has just been bitten by your dog. Now you open the dogs mouth and pull out the piece of material in order to look at it more closely. On the material is printed a text and you read: Luckily your dog has bitten nobody today. But can you rule out that he would do something like that? If you want your dog to be always well-behaved, send him to our dog obedience school! This was followed by the telephone number and the address of the website. Now you are impressed. They can apparently really deal with dogs, otherwise they would never have managed to stick something in your dogs mouth. Admittedly he is a peaceable animal but he does not put up with everything, particularly not from strangers. Respect! Even if you will not consider sending your own dog to an obedience school he is already too old for that you will certainly tell all your friends and acquaintances who also have dogs about what happened. You see that there are not only Trojan Horses but also Trojan Dogs... Books from the gas station

or four employees that the publisher had at that time and that business in Portugal left a lot to be desired. Ione asked the decisive (Trojan!) question whether in addition to the traditional methods there might be another way to sell books. Mrio answered in the negative. But bit by bit Ione succeeded in establishing book selling in places where it had previously been unthinkable and had never happened. She began at the post office. When Moura remarked The post office does not sell books, she asked him if he had ever tried and he, of course, had to say no. So she went there and she did indeed convince the post office to provide space for his books. Now Mrio gave he a free hand. Next she approached the gas stations where, of course, no books were on sale either. She invested some money and acquired vehicles and shelves in order to carry out the distribution of books to gas stations herself. Let us now allow Paolo Coelho to have his say: The idea was simple and complex at the same time: Since people rarely go into bookshops, why not try to go to the places where they are? (A small aside: There it is again, the Davos Strategy!) And gradually the books of the Pergaminho publishing

The successful Brazilian author Paolo Coelho writes a column every Saturday in the Leisure supplement of the Austrian daily newspaper Kurier. Once he reported under then headline For a dream it is never too late about his Portuguese publisher Mrio Moura, who after an eventful life in various countries and in various professions in 1990 set up the Editora Pergaminho publishing company, which also distributes Coelhos books in Portugal, on the side (his main job at this time was running a travel bureau together with a partner). But it was not very successful, not even 3,000 books a year were sold. In 1994 he gave up the travel bureau after a dispute with his partner and could now at the age of 76 devote himself totally to the book business. At this moment an angel appears in Mrios life: Ione Frana, a Brazilian who had decided to live in Lisbon, writes Coelho verbatim. He remembers three

house began to appear in many places where there had been no books before: in perfumeries and restaurants, at the side of the road, in sports studios and video clubs. The result is something to look at. Today the sales volume is around 1.2 million copies a year, with an above average rising trend. Paolo Coelhos summary: And what is so extraordinary about this story? When I met Mrio Moura for the first time, he was 72 years old. He realized his life dream at an age where many of his colleagues had become pensioners or were in a phase where they had no more expectations of life. He took over crazy ideas and invested in them at a time when many publishers complained that nobody was reading anymore. He does not believe in God, but in people and that is the significance of his story. In the example that he gives us all by showing that it is never to late to live your dream.

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Ten Years Networking


And No Thought of Giving Up

industry for the first time. Time for him to take stock and remember the good as well as the not so good experiences. His first engagement was with Amway and he found out about the company when he discovered a leaflet on his car. Cold canvassing of the old school, is what most networkers would say today

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en years ago, in March 1999 to be exact, Wolfram Schmied came into contact with the network marketing

in the age of the World Wide Web. And Wolframs then sponsors were definitely also of the old school. My sponsors do not do anything at all in the network anymore, he tells us. That is not something they have not needed to do for a long time! A baker by trade who finished his business studies degree half a year earlier than usual, he works today as the sales manager of a medium-sized firm. The

MLM business is purely a passion for him: The opportunity for financial independence and above all proof that your own ambition can drive you to the highest possible performance. In the final analysis nothing tastes as good as the sweetness of the success you have achieved yourself. In his ten years in MLM the positive experiences out weigh every thing else for him. The negative aspect consists mainly of people who have disappointed him: And ultimately they

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For

Wolfram Schmied the world cannot be

big enough for his expansion plans with Mangostan Gold

are themselves to blame for their lack of success. Because network marketing is, of this Wolfram is absolutely convinced, basically the best and fairest distribution system in the world. After all, he was loyal to Amway for nine years and there he showed extraordinary dedication and commitment. Then when he wanted to change it was revealed that MLM can also be hard. Wolfram remembers: My disappointment

was massive when after I committed myself to another MLM company I was banned from attending training sessions and I was excluded from all events. I was not even asked why I wanted to change or what reasons resulted in my decision to change. Although I promised not to call anybody in my downline, I was treated like a traitor and excluded. That no trust was placed in my word hit me hard after nine years of membership. The reason for his change was that in

his opinion Amway no longer has a market in Germany and the marketing plan is no longer up-to-date, as the passionate sportsman explained in an interview with OBTAINER. But as in every other industry there are also quite different kinds of people you get involved with. Just as much as his negative experiences, his positive experiences are also can be attributed to people. In particular to those that he

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At Mangostan he particularly values the modern and for for newcomers sensationally good marketing plan and the single but nevertheless uniquely ingenious product as well as the team that consists of people from all age groups and professional backgrounds.

got to know ate Mangostan Gold. The discussions with successful networkers like Diamond Siegfried Barth or Platinum Sigrid Meier have shown him what is possible in network marketing. Such people are an enrichment of my life, explains Wolfram. One of his nicest experiences was listening to the three-time Formula One world Champion Niki Lauda at the kickoff meeting in Munich where Lauda spoke as the keynote speaker. People like Michael Schuhmacher and Niki Lauda are examples for the motor sport fan: The secret of their success is their absolute ambition and belief in the goals they want to achieve. They do not let themselves be slowed down by failures and work hard and continually on their goals until they have achieved them. This can be adapted very well to MLM, explains Wolfram and adds: Just these characteristics are necessary in order to be really successful particularly in our business!

ily doing sports such as volleyball and football, I notice through the effects on my own body how good our product is, says the father of two, adding: I also see it from my family. Just as MLM has developed further in the last ten years, so too has Wolfram developed his method of work for sponsoring. Seminars or meetings in hotels are not only too expensive and so uninteresting from an economic point of view, they also belong for the sales manager to an era when MLM was still tainted by a considerably more negative image. The future of the industry is something he sees positively because more and more serious companies are coming onto the market and the black sheep are losing their market shares. If everybody works fairly, network marketing, will grow massively because people want to be advised, says Wolfram. In sponsoring and in building up busi-

sports club. His most prominent characteristic in addition to his ambition is the humaneness with which he conducts his business. On this he says: Work on your business every day, continuously and seriously. Give all partners the opportunity to develop themselves further and offer them every support imaginable. If people do not want to do so, let them go. Partners must come of their own free will. Clinging is not good for either side. For Wolfram Schmied it is clear that in principle anybody can achieve success in MLM with three simple tenets: Identify with your product. Do not be afraid of a refusal. And: Whatever you cannot do today, you can start to learn today. Of course, you have to work for success. But that is always the case if success is supposed to materialize in any profession. But only MLM offers the opportunity to career changers, even those without great prior knowledge or with very limited capital, to achieve everything. With a team partner like Wolfram Schmied you are therefore in safe hands if you are looking for competent and humane management on the road to success. Contact: Wolfram Schmied Bro: +49 (0)6327 961 328 Fax: +49 (0)6327 961 337 www.Schmied.MangostanGold.eu

At Mangostan he particularly values the modern and for newcomers sensationally good marketing plan and the single but nevertheless uniquely ingenious product as well as the team that consists of people from all age groups and professional backgrounds. Mangostan Gold Juice is not only a nutrition supplement that promotes health, but also a tasty, really energizing elixir of life. I drink Mangostan daily myself and since in addition to my passion for reading and history I spend my leisure time primar-

ness he works absolutely professionally. He works according to the HelfRecht Management System (setting goals, planning, time management) and uses a modern CRM system to administer contacts. The cold and the warm markets are taken account of similarly and he uses all opportunities for distribution and team building the Internet, newspapers and, of course he like to use personal contact best. As a business studies graduate and sports fan he also knows the effect of marketing and sponsors a

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Forget Old Pastures Time for a New Way


just meant financially, it also takes experiences, knowledge, human nature, freedom, opportunities, personal fulfillment and much more into consideration. It is clear to Torsten that he has found his calling. However this wasnt all that unpredictable, as already from a tender age of just 12 he was improving his pocket money after school and at the weekends by working at the cosmetic factory of his friends father. It is here that he also served his apprenticeship and worked exclusively within the companys sales

orsten Sedlmeier loves network marketing. In his opinion there is no other industry that offers as much. This isnt

force. Cosmetic company, sales representative the best qualifications to have in the 90s in order to sooner or later hit upon network marketing. And this is what happened. In 1992 a family member who worked with Herbalife wanted to recruit him. At first I was very skeptical and critical. Nevertheless from the very beginning I was fascinated by the network marketing business model and actually jotted down the explanation of it on a beermat. I believed: If it really works like that, you MUST be able to earn a fortune! The dream of his own independence was born, remembers Torsten, who describes himself as a family man.

After only 9 months, what started out as a part-time job became his full time job due to his great success. This convinced him of the immense advantages of MLM over other types of self employment. In his previous jobs he felt he was highly underpaid for the amount of work he did and for the amount of responsibility he had. He also had to come to terms with decisions that were downright insane or even bad for business just as they had been decided upon by people on a higher level to him. Torsten adds: I kept quite, because actually some time after I left the company it went bankrupt. When I understood that network marketing wasnt an illegal snowball system,

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but a lawful and merit based system that promotes working under your own initiative without a boss, it was obviously a very attractive alternative. It was also very attractive with its pension safeguard for your old age and the fact that the business was inheritable to your offspring also. For Torsten Sedlmeier not only is MLM a profession, it is the best practical training and education that is available within the business industry. You learn the A to Z of working as an entrepreneur, without any risks: Starting with the annoying (but necessary) tax and accounting work, moving on to personal development, leadership, advertising, promotion and rhetoric about seminar and event leadership and much more. Torsten gladly shares his numerous ex-

periences and explains that witchcraft does not play a role when it comes to being successful in network marketing.

completely removed the word problem from his vocabulary. Torsten believes: Longterm thinking

He believes that it is the interpersonal contact and personal development in network marketing that separates top networkers from others. He himself works according to the motto: Work harder on yourself than on your job. When you are better in yourself, everything else will get better! Obviously to achieve this lots of patience, humbleness, perseverance, attention, commitment and genuine interest paired with a healthy dose of humor and self-mockery is needed. He believes it is important to remain a person, to convey understanding and compassion, as well as intuition. A positive attitude also helps him tackle day to day tasks and challenges. He has

is important in order to have long-term success. However the economy is like a witty diva and therefore Torsten had to learn that sometimes things happen that arent planned. After 16 years he had to assess why his income was declining despite the fact that he had a high position in the marketing plan and had built up a substantial downline. He began to analyze the reasons for this happening and was very hard on himself. By doing this he realized with great pain the reason for the backwards turn was due to the fact that everything was just hushed up, true to the motto. The show must go on at any price. Torsten came to the conclusion that some important

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door-opening products had been taken out of the program and the quality of some other products were changed so that regular customers, who used the products for years, no longer wanted to order them. I also noticed that the qualifications to secure monthly income were far too high and out of date in comparison with other networking companies. I also noticed that some of the methods the company worked with were old fashioned and no longer up-to-date. I realized that I no longer stood behind many of the companys policies and that I had already given up inside. As I am a very logical person, I also decided to literally resign regardless of my position within the marketing plan or the number of positive people I was leaving behind, stated Torsten in an interview with the OBTAINER, explaining his decision to leave old pastures behind, and find new ones. Executives are characterized by determination and having the courage to be decisive even if it means leaving their comfort zone. After spending a short time with another MLM company, he realized that it simply isnt good enough for just some things to be suitable within the firm. Therefore Torsten Sedlmeier went on the hunt to find a real alternative a firm, with which he could stay with for the next 10 years, i.e. for the rest of his working life. A firm in which everything is suitable. Now he has found this company: SISEL Torstens curiosity was aroused after he learned that Christian Rombach left his former MLM company after 14 years to move to SISEL; despite the fact that he was no. 1 in Europe. After thorough research into SISEL the only thing he could come up with was to get on board

(read the cover story on the OBTAINER online No. 33/2008). Today Torsten works closely with his sponsor Christian Rombach and the Tremesco team. SISEL is a MLM company that combines all the assets of their successful founders networking past with the modern business characteristics of a successful company. In addition, they also have an extremely good marketing plan and products, all of which are based on the latest scientific knowledge. During an interview with the OBTAINER Torsten Sedlmeier explained the basic principals of the three levels he works with: The personal level is the first. Where at all possible the company, the products, the compensation plan and the companys philosophy will be explained in a one-to-one interview. Sponsoring will also take place on this level. Therefore interested parties will get gut feelings along with their first impression of SISEL as sponsors, as an upline and also of the products. This method is definitely more time consuming than other methods, however out of it an emotional relationship and trust can be formed, which is a huge advantage where further work with a business partner is concerned. On the second level, which is exclusively for business partners, regional training on the basics of the business and network marketing takes place once a month. The training strengthens the team and brings the team in that particular region together. The third level is made up of national or international events, that take place once or twice a year directly from SISEL, in order to show the big picture, to give out awards and to get know the international work experience.

Torsten believes that MLM is a person to person business and that the Internet is just a limited resource that helps in finding new partners and customers. We obviously also make use of all the modern possibilities, he stated with a smile, but without a personal connection, no MLM business could remain permanently stable. Therefore it was very important for him to share a few personal words with the readers of the OBTAINER: SISEL has just been a complete triumph in Europe and is now on its way to obtaining great success around the world I am sure of this. The question is not, will it happen, the question is who will profit from it and who will get what slice of the cake. You will ever only get one or two chances in life to join a company like this at this specific point in time. The timing for SISEL is absolutely perfect, all you need to do is follow your instincts. Be open and dont shut off any possible routes that is the recipe for success! If you are not happy with the prospects of your current firm, if you company is stagnant, if you are looking for new challenges or quite simply want to be in the front, I look forward to your call.

Contact: Torsten Sedlmeier Tel.: +49 (0) 62 33 45 90 840 33 77 531

Mobile: +49 (0) 163

E-mail: torsten@erfolg-wie-nie.de Internet: www.erfolg-wie-nie.de Registration as a customer or a business partner: www.mysisel.com/online

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until they have been replaced by new innovations. the very first invention made by the human race was probably the the hand ax, which prehistoric humans used to split and cut a wide variety of materials. With every new scientific discovery new possibilities, mostly innumerable, arise for using this discovery in our daily lives. Just now many governments are aware that we need innovations in order to get out of the economic crisis and at least to slow down climate change even if we cannot stop it. Therefore today more and more money is being invested in science and research. We urgently need solutions in order to free us from our dependence on oil, to feed and clothe the rapidly growing world population, to prevent environmental pollution and to revive the economy with innovative technologies. Here we want to present three innovations which have what ti takes to get us on the right road. Electricity from rice waste Getting energy from renewable raw materials is a approach as a start. Unfortunately, however, the surface of the earth is limited and therefore there were, for example, rapid increases in the prices of basic foodstuffs in the Third world as a result of the increased cultivation of plants for biofuel because less foodstuffs were planted. In Asia rice is the Number One basic foodstuff. Regrettably, every single grain produces organic waste. Twenty-five percent of a grain of rice consists of husks that must be separated from the rice. Now researchers at Hanoi University of Technology want to burn these husks in a pilot plant to produce electricity. In this way it is intended in future to supply Vietnam with with electricity using organic waste from rice cultivation. Scientists from the Fraunhofer Institute for Factory Operation and Automation are supporting the Vietnamese and have designed a new fluidized bed combustion plant in order to test rice whether husks can really be used to prod u c e energy.

he most prominent characteristic of human beings is their boundless curiosity. This curiosity has helped the human race to make incredible discoveries and inventions. Some innovations have altered life fundamentally all over the world. The light bulb, the telephone, the gas and diesel motors and the computer are only some of innovations without which nothing would work today. Many of the innovations have even accompanied humanity for centuries

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In Germany fluidized bed combustion plants have long been standard but they are almost only used to burn coal. Put simply, such plants consist of a vertical tube with a nozzle bed, explains Eyck Schotte, head of the design team for the Vietnamese fluidized bed combustion plant. The difficulty is obtaining the greatest possible energy production while making sure that that when the biomass is burned as little pollution as possible is produced. In addition, not all forms of biomass are the same. Rice husks burn differently than coal or, for example, straw or wood. Therefore the German scientists have realized the fluidized bed combustion principle in such a way for their Vietnamese colleagues that the latter can investigate the combustion behavior of the various materials. For example, we can replace the the works that feed new fuel into the combustion chamber so that it is possible to feed both coarse rice husks and fine coal dust continuously into the combustion chamber, reports Eyck Schotte. Measuring instruments such as volume galvanometers, thermocouples, and pressure sensors record data that can later be evaluated by the scientists. A mixture of coal and rice husks is also being investigated by the scientists. Altogether the approach is very interesting because the cultivation of other foodstuffs also produces biomass which is often not optimally used. Textiles from chicken feathers At first this sounds like the idea of an eccentric fashion designer, but it is a deadly serious proposal from some materials researchers. At present chicken feathers are still predominantly thrown away because, other than using them as a filling for cushions, pillows and down jackets there are are few other possible uses. About five million tons annually are predominantly taken to the garbage dump. Since the world

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is facing a shortage of resources scientists are increasingly attempting to use natural raw materials for fibers. This idea invariably comes up when when resources get scarce, says Professor Crisan Popescu from the Institute for Wool Research at the University of Aachen and relates how in the Middle Ages fibers for clothing were made from nettle plants. Later this knowledge was almost forgotten until during World War I resources became scarce and this possibility for producing textiles made a comeback. Statistically every person requires about nine kilos of fibers a year. The most widely used fiber in the world, cotton, requires a lot of fertilizer, water and pesticides and the areas of cultivation cannot be extended at will. The compete with the production of foodstuffs and now also the cultivation of plants for biofuel. Prof. Popescu wants to combine the proteins in the feathers to produce new fibers. To achieve this he cooks the feathers under high pressure and observes how during cooling needle-like structures are formed. During the cooking process the proteins a split into smaller components called oligopeptides the consist of amino acids. They form crystals and are an environmentally friendly base material for new polymers. Feather protein mixed with artificial fibers create new materials which exhibit the consistency of wool. The researchers are not only thinking of clothing but, above all, of technical fibers for industry, such as insulating materials and filters, or for the massive market in the automobile industry. The short life of the low-energy light bulb The trend towards the low-energy light bulb could be over quicker than we thought. Just as it has asserted itself against the traditional light bulb its end is already in sight because a new invention makes it seem old-fashioned: The new hight-

tech bulb is environmentally friendlier because it does not require mercury, burns for 50,000 hours and uses up to 55% less energy. Many people are still mourning the old light bulb with the tungsten filament and do not like the light produced by a low-energy light-bulb. A few weeks ago the EU resolved the end of the traditional light bulb by 2012. From that time there will be no more filament light bulbs on the market. Now a British firm is bringing a completely new light technology onto the market that is more economical and stronger than the most modern low-energy light bulb. The new lights are supposed to be compatible with all bulb and tube models. The British manufacturer Ceravision from Bletchley operates with microwaves to produce light. The light is produced by a glass ampule containing a noble gas under pressure and small amounts of metallic salts. The ampule is irradiated with microwaves with a frequency of 2.4 gigahertz, which produces an ionized gas, also called a plasma. The plasma vaporizes the metallic salts and the glass ampules glow. Since it has no electrodes that wear out, the light does not become much weaker in the course of time. According to the manufacturer the illumination is stronger than the filament light. Initially the bulbs are only being produced for industry. But soon it is planned to make them available for the normal household. Even the economical LED bulbs will have to fear this competition. In a test on the motor racing track at Silverstone the new bulb was convincing in a BMW. Under the test conditions the the headlights used significantly less energy than traditional or even LED bulbs, said company boss Tim Reynolds. Therefore not only is the low-energy bulb facing its demise, the economical LED bulbs could also fall victim to the new high-tech bulb.

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Detach from the Outcome, and Your Income Will Increase


The Key to Successful Selling
by Michael Oliver

Michael Oliver is the founder of Natural Selling, the only sales training program designed to really eliminate rejection and objections. He is also the author of the international best selling book How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends! To learn more about how to get higher conversion ratios from helping more people achieve their vision, contact him at info@NaturalSelling.com or go to his website, www.NaturalSelling.com for his free E-course 7 Steps to Natural Selling.

O
outcomes: their job across

ne of the reasons why Distributors drag their feet, have high levels of anxiety and put in a lot of hard work when it comes to talking with people about their Business Opportunity or Products

the thoughts of your needs, consciously and subconsciously, through the words you use. Words give your thoughts and real agenda away, because everything starts with a thought and you cannot escape it. This can happen even if you think youre coming from a place of compassion. Its not a matter of being tough, working hard and learning how to overcome rejection. Its a matter of creating an environment where resistance is no longer an issue.

is because of their Attachment to their Need to have an Outcome. For example, ask yourself if you focus on any of these

Getting the sale Hoping the other person has a problem, such as hating Placing your product into, or onto someone Getting a check into the hands of a new Distributor Making sure you get your story told or your message Selling is Solving, not Telling, Persuading or Convincing Selling is merely a Problem-Solving-Exercise, not a telling exercise. Understanding this, and being detached from the end result is the key to successful selling. You can successfully sell using the Magic and Power of Dialogue. Dialogue is a Process of communicating that creates the energy of two people Qualifying a person within 15 seconds So how can you create the environment? How can you be successful more rapidly, do it with less effort and eliminate the rejection? Simply change what you think, which in turn will change what you say and how you act.

If you do, have you ever considered that your attachment to need to have an outcome is what causes the resistance from others and prevents you from receiving the results you desire? Whether you are aware of it or not, people feel the energy of

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talking as one with each other, instead of two against each other. Heart to heart instead of head to head. This is nothing new Dialogue has been around for thousands of yearsits just that in this age of telling and persuading, we have forgotten the art and science of it. The Process is comprised of 2 parts: 1. Discovering: Using the Mechanics of Dialogue Focus on other peoples needs by; a) Asking non-manipulative Questions and letting your own agenda guide your Dialogue toward Discovering: What the problem is, or what are they looking for (if anything)? Why they want what they want? Why they are not getting what they want? Are they prepared to change?

To Tell Your Story or Solution As Soon As Possible Telling raises your tension. Instead, use your knowledge to ask questions. Learn to ask the questions people would ask themselves if they knew what to ask. Allow them to tell you their story and what they already know in order to help them with what they dont. To be Right This raises tension in yourself and others. An example is Objection Handling. Handling an Objection is only your point of view against someone elses. Instead, enlist their help by using Dialogue to find out why they think they are right or where they are coming from. If you listen you will have an opportunity to understand, and from your desire to understand them will come their desire to understand you. To Judge Judging only raises tension and do not change things. They only demonstrate your need to judge.

b) Listening with the intent to understand Instead, eliminate your judgments by simply observing your c) Giving Feedback to make sure, that you have understood The mechanics however, are only part of it. To experience the real magic and power its essential to be in the present moment by: 2. Detaching From Your Needs As Deepak Chopra put it, Attachment comes from poverty consciousness, because attachment is always to symbols. (By symbols he means things like cars, houses, things, our own needs) Detachment is synonymous with wealth consciousness, because with detachment there is freedom to create. And thats the key; the freedom to create. Detaching allows you to be internally still and quiet. It eliminates the turbulence and anxiety associated with being attached. You become creative as a problem solver by being able to clearly see others needs without your own getting in the way. Its only then youll be able to talk about your solutions in a way that makes perfect sense to them. Some ways to obtain this creative stillness.: To Make a Sale This raises your tension because you are focusing on your needs. Instead focusing on their needs eliminates your tension. Youll make more sales because youre not forcing them to happen You decide for yourself what takes less effort and will give you greater results. Telling your story or listening to theirs. If you use the Process of Discovery by Dialogue and listen with the intent to understand, people will listen to you when you talk. Its the Law of Cause and Effect. Instead, ask them what they mean and feedback and ask questions around what you think they mean until you have it right. What You Give is What You Get The end result of each conversation is a result of the Process you use. If you use the process of telling and persuading, people will respond by telling and persuading you they are not interested. To Re-Interpret What Others are Saying Its guaranteed that most of the time what you hear people say is not what they mean, because you tend to re-interpret their words based on your own lifes experiences. feelings and tension when you judge. Ask yourself if your judgments serve you, and more importantly, do they allow you to serve others.

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