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Project report on: Advertisement On Social Networking Sites And It’s Effectiveness In Selling Of Product
Submitted By: Amit Y Zaveri
TYBMS Semester V
Project Guide: Prof. Meha Todi
Submitted To University Of Mumbai
Academic Year 2012-2013
First of all I would like to take opportunity to thank the Mumbai University for having project as a part of the BMS curriculum which provides ample of knowledge as a part of the BMS professional. I would like to express my gratitude and sincere thanks to my project guide prof. Meha Todi for embedding confidence in me to carry out this study by exploring her valuable guidance, knowledge and encouragement from time to time, without which it would not have been possible to undertake and complete this project. I also want to extend my appreciation to the management and the staff of the college and my parents for their kind co-operation and support. Last but not the least my colleagues for their valuable ideas and suggestions for making this a cherish able experience for me. Amit Y. Zaveri T.Y.B.M.S Nagindas Khandwala College
Social networking- a place where people can use networks of online friends and Group memberships to keep in touch with current friends, reconnect with old friends or create real–life friendships through similar interests or groups and share their social experiences. Social network advertising is a term that is used to describe a form of ONLINE ADVERTISING that focuses on social networking sites. Our research is about the impact of advertisements on social networks that reveals the fact that how far it conveys the actual information. Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behaviour. Social networks can take advantage of demographic data on your profile and hence target the advertisement directly to you. To discuss why marketers are increasing spending on social media, what it means for other marketing budgets, what is realtime bidding and how it will change your job, and why the privacy issue might be the trend to halt all trends? We take into account the fact that knowledge of the network is partial, and that gathering that knowledge can itself have a cost. Our results show the robustness and utility of our approach. By any chance you are wondering how you can be able to advertise your business, to know about its reach, its position in the stage. Our paper concentrates on the impact of advertisements in social networks and the users in advantageous ways and some key methodologies to improve its marketing potential. The proposed study includes the perspective of the consumers. It attempts to answer the following questions:
1. Is social network advertising effective in sales for companies or is it simply ending up in attracting junk traffic? 2. Which is the most preferred Social Network advertising approach? 3. Does a customer like being approached on social networking sites?
2 Example Of Social Networking Sites Top 10 Most Popular Social Networking Sites 2012 Top 5 Brand on Facebook And Twitter In India And Worldwide Case Study 24 30 5 5.4 Introduction Social Networking Sites: A Definition The Rise Of The Social Networking Sites Why Social Networking Sites Are Important 6 7 9 12 3 3.1 3.4 Advertising On Social Networking Sites Types Of Advertising On Social Networking Sites Criteria For Successful Advertising On Social Networking Sites A Global Phenomenon 13 15 21 23 4 4.2 3.1 2.1 Data Analysis 40 7 7.2 2.1 TOPIC Research Methodology PAGE NUMBER 1 2 2.1 5.CONTENT OF TABLE CHAPTER 1 SUBSECTION 1.3 3.1 Recommendation 56 4 .1 4.2 31 34 6 6.1 Conclusion 55 8 8.3 2.
Environmental conditions – Mumbai The research is only done in Mumbai. The social networking sites have also played a crucial role in bridging boundaries and crossing the seas and bridging all people at a common platform where they can meet likeminded people or find old friends and communicate with them. are effective. Time– 6month. B> OBLECTIVE OF STUDY In this age of globalization. the world has become too small a place thanks to the electronic media and portals. 3) To know how much time do people spend on social networking sites. C.1 RESEARCH METHODOLOGY A> FORMULATING THE RESEARCH PLAN:“To study on Advertisement on Social Networking Sites And its Effectiveness in Selling of Product” A. B.1. Objectives: 1) To establish the importance of social networks as an advertising medium. Characteristics of interest – Effectiveness on advertisement on social networking websites. 2) Find out if advertisements on Social Networks aimed at marketing products/services. Unit of analysis – Male and Female who has access to the internet and is aware and a registered member of one or more Social Networking Websites. Communication has become effective as never before thanks to the advent of internet. 5 . 4) To determine the criteria for successful advertising on this new medium. D.
Descriptive research is used to obtain information concerning the current status of the phenomenon to describe what exists. It includes survey and fact findings of different kind. with respect to variable or condition in situation.C> RESEARCH DESIGN: Conclusive Research Design Research Design Exploratory Research Design Descriptive Research Causal Research The major objective of descriptive research is to describe characteristics and function. It includes survey and fact finding enquires of different kind. We followed by a descriptive research design in order to understand the problem and carry out the research in a lucid manner. 6 .
Extent – Mumbai Time – 6 months Determining Sample Design: Sample design is the way of selecting the sample. simple random sampling method was used to select the respondents Sampling Frame: It can be defined as all the users of social networking sites in the vicinity. 7 . simple random sampling method was used to select the respondents. almost everyone in the sampling frame had an equal chance of being selected and we got the responses filled through those people who readily and willingly accepting to fill it. In the person assisted survey. Teachers. Sampling Unit –Students. Housewife‟s. Sample size of 100 people is taken. Once the sampling frame was decided.D> SAMPLING Sampling Design Target Population The target population for this study project was defined as follows: Element – Male and Female who has access to the internet and is aware and a registered member of one or more Social Networking Websites. The respondents are the age between 18 to 32.
This is available readymade and is very cost efficient. Secondary Data Collection Secondary data on the other hand. 2>Face to Face (Interview) Through structured interview this survey was conducted. are those which have already been collected by someone else and which have already been passed through statistical process. 8 . articles and magazines. 1>Questionnaire A questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given topic the questionnaire survey was distributed to 100 samples and gather information from them.E> DATA COLLECTION SOURCE Data Collection Source Primary Data Secondary Data Questionnaire Face to Face Aricles Magazines Books A. The data is also collected from different website. Structured interview means questions are pre-determined by person. Secondary data consists of books.Primary Data Collection Primary data are those data which collected afresh and for the first time. B.
F> NATURE OF THE STUDY The questionnaire contained variety of issues as per the specification of information finalized. And also find out if advertisements on Social Networks aimed at marketing products/services. 9 . 3) The sample size we have taken is 100 which we are assuming that it is homogeneous and enough to carry out research. 2) Time bound constraint.e. G> FINDINGS The project finds out the advertising on social network sites and its effect on selling of products.do they lead to a final sale of the product/service? H> LIMITATION 1) The limitation is that the project survey is done on judgmental sampling basis. 5) The underlying assumption is that the survey conducted in limited area represents the general psyche of the users of the social networking sites. 6) People filling the questionnaire may not answer correctly. 4) Most of the sample consists of students and hence our research mainly focuses on student using social networking sites. The method of questionnaires has been used because it was simple to administer and the data obtained is reliable because the responses are as per the prespecified options provided in the questionnaire. are effective i.
A professor is likely to request recommendations for an accountant from another professor. It can also be a group formed specifically to accomplish a poorly structured set of tasks over time. such as a group of people who meet for tailgating parties when their professional football team plays home games. task forces at work) or for more general expressions of mutual solidarity (like families. Social networks are trusted because of shared experiences and the perception of shared values or shared needs. or group of college classmates who remain in frequent contact socially. either for specific reasons (like fantasy football. which endure for lifetimes) or flexible (pregnancy support groups. 10 . social values. will get recommendations for a baby sitter. They involve reciprocal responsibilities and roles that may be altruistic or self-interest based (or a combination or both). It is not yet clear to what extent the relationships in virtual social networks are trusted or valued. that trust will lead to trusted recommendations that trusted recommendations will lead to sales. like a business school MBA learning team. in which members rotate out after a few months). Business interest in online social networks in many cases is based upon the belief that the networks will be trusted. Membership in these networks can be relatively permanent (extended families. the term social network here means on-going relations among people that matter to those engaged in the group. friends. or to what extent they can be harnessed and monetized without destroying the trust on which the entire business model is based. over time. Humans in all cultures at all times form complex social networks. assuming that their requirements are similar and that a colleague‟s recommendation will be both relevant to his needs and trustworthy.2. social clubs). cancer support groups. and that these sales can somehow be harnessed to produce revenues for the network operator. New parents will get recommendations from their neighbours for a paediatrician and. clans. or even by choice of entertainment. Friends tell friends about restaurants and movies. Social networks among individuals who may not be related can be validated and maintained by agreement on objectives.1 INTRODUCTION A human social network can be a group of friends living within a city.
an individual is asked to fill out forms containing a series of questions. The most popular extra features include music and video sections. What makes social network sites unique is not that they allow individuals to meet strangers. Most social networking websites also offer additional features. The video section can include everything from member– generated videos from hundreds of subjects to TV clips and movie trailers. social networking members can share their interests with other like–minded members by joining groups and forums. interests. Some sites allow users to enhance their profiles by adding multimedia content or modifying their profile‟s look and feel. they are primarily communicating with people who are already a part of their extended social network. twitter. Orkut and so on. After joining an SNS. Others. but rather that they enable users to articulate and make visible their social networks. Members can read bios of their favourite music artists from the artist's profile page as well as listen to their favourite songs and watch music videos. Social networking sites include Facebook. members can express themselves by designing their profile page to reflect their personality. Some networking can also help members find a job or establish business contacts. and view and traverse their list of connections and those made by others within the system. Besides establishing important social relationships. and an “about me” Section. participants are not necessarily “networking” or looking to meet new people instead. Most sites also encourage users to upload a profile photo. articulate a list of other users with whom they share a connection. Profiles are unique pages where one can “type oneself into being”. The nature and nomenclature of these connections may vary from site to site. such as Facebook. which typically include descriptions such as age. Other way of defining Social networking sites is that it is a place where people can use Networks of online friends and group memberships to keep in touch with current friends reconnect with old friends or create real–life friendships through similar interests or groups. location.2 SOCIAL NETWORKING SITES (SNSs) We define social networking sites as web based services that allow individuals to construct a public profile within a bounded system. LinkedIn. allow users to add modules (“Applications”) that enhance Their profile. On many of the large sites. While SNS have implemented a wide variety of technical features. In addition to blogs and forums. their backbone consists of visible profiles that display an articulated list of friends who are also users of the system. 11 . The profile is generated using the answers to these questions.2.
Most SNSs require bi-directional confirmation for Friendship. While both private messages and comments are popular most of the major SNSs.After joining a social network site. Beyond profiles. 12 . On most sites. enabling viewers to traverse the network graph by clicking through the Friends lists. This feature typically involves leaving “comments. but some do not. SNSs often have a private messaging feature similar to webmail. many attract homogeneous populations initially. The public display of connections is a crucial component of SNSs. although there are exceptions. comments. Some have photo – sharing or video sharing capabilities others have built – Blogging and instant messaging technology. or other factors that typically segment society even if that was not the intention of the designers. users are prompted to identify others in the system with which they have a relationship. and private messaging. The label for these relationships differs depending on the site – popular terms include “Friends. so it is not uncommon to find groups using sites to segregate themselves by nationality. Friends. SNSs vary greatly in their features and user base. age. In addition. educational level. These one – directional ties are sometimes labelled as “Fans” or “Followers”. the list of Friends is visible to anyone who is permitted to view the profile. Many SNSs also provide a mechanism for in users to leave messages on their Friends‟ profiles.” “Contacts” and “Fans”.” Although sites employ various labels for this feature. While SNSs are often designed to be widely accessible. they are not universally available. The friends list contains links to each friend‟s profile.
000 users through word-of-mouth before traditional media coverage of the website began. LinkedIn and Tribe. the website became notorious due to its restrictive policies.3 THE RISE OF SOCIAL NETWORKS AND WHY THEY ARE IMPORTANT According to Danah Boyd and Nicole Ellison.com allowed its users to create profiles. list their friends and peruse others‟ friend lists.com in 2001. However. especially the deletion of „Fakesters‟ or fictional user profiles.net. Cyworld and Live Journal. This Resulted in many early adopters leaving the website and its popularity waned quickly. were launched in this timeframe. such as Friendster. However. 13 .SixDegrees. based on the assumption that they would make better romantic partners than strangers.2. In promoting itself as “a tool to help people connect and send messages to each other”. it attracted millions of users. The next phase of social networking websites began with the launch of Ryze. and (3) View and traverse their list of connections and those made by others within the system. the company failed to create a financially viable business model and closed its doors in 2000. They believed they could all exist without cannibalizing each other‟s user bases. Ryze‟s founder introduced his website to other future founders of social networks. Building it with the purpose of helping people leverage their professional connections.” It quickly grew to 300. the first social networking website was launched in 1997. (2) Articulate a list of other users with whom they share a connection.” According to this definition. Other websites which partly matched the above definition. such as Asian Avenue. social networking sites can be defined as “web-based services that allow individuals to (1) Construct a public or semi-public profile within a bounded system. Black Planet. Friendster was launched as “a social complement to Ryze” and was designed to “help friends-of-friends meet.
The website also became a popular destination for teenagers and eventually became the face of the next phase of social network evolution by late 2004. had large followings in India and Brazil. 14 . became popular in Mexico. add other users as friends. after which they may create a personal profile. In addition to becoming a hub for indie rock bands. more than half of them using Facebook on a mobile device. owned and operated by Facebook. Facebook has over one billion active users. Facebook is a social networking service launched in February 2004. the website also began adding features according to user demand and allowed users to customize their profile pages. and exchange messages. Windows Live Spaces. As of September 2012. Users must register before using the site. Other social networking websites became popular within their target demographics. Other social networks were popular in certain countries: Orkut. Google‟s foray into social networking. including automatic notifications when they update their profile. Microsoft‟s social network associated with its instant messaging service. Italy and Spain.Rumours that Friendster was turning into a paid networking service led to many people defecting to the newly formed MySpace in 2003.
LAUNCH OF THE MAJOR SOCIAL NETWORKING SITES 15 .
In Addition. However. this can raise Privacy issues: Facebook‟s Beacon targeted advertising system suffered a great deal of backlash and had to be modified heavily to appease its users. television shows – of the old advertising Media being shifted online to social networks such as Digg and YouTube. allowing them to customize and target their advertisements to a degree not yet seen in any other advertising medium. if a user lists “pro Wrestling” as an interest on their Facebook profile.2.Since social networking websites has millions of active users.Advertising on social networks is relatively cheap compared to other Traditional media. There have been a number of successful viral marketing Campaigns in YouTube and Facebook in the recent years. 1> Cost efficiency. Creating a page for a brand in Facebook is free which is cost efficiency and also creates a large number of active followers. it has become more popular and acts as a good medium for sharing their SOCIAL EXPERIENCE and helps in building relationships. at the expense of traditional advertising media such as television and newspapers. displaying an advertisement is significant in such networks is essential for its improvement in potential. The reach by a social network is greater than any other mass media of its kind. 3> Targeted advertising. it is possible for companies to generate free publicity through creative Advertising techniques. The impact for a social network is the reach of an advertisement on a large scale.Advertisers have access to a great deal of information about Users and their interests. the need for business tables to go social is indispensable. 2> Large reach. the websites advertising system Will generate advertisements based on that particular interest. As a result.4 WHY SOCIAL NETWORKING SITES ARE IMPORTANT From the last decade. 16 . it usually has a similar or expanded reach at much lower costs. With its demand for advertisement is on the rise. With its popularity increasing day by day. This can be viewed as a result of many of the traditional functions – news. 4> Time spent online.People are spending increasing amounts of time online. social networking is on the rise for business reasons and Also for personal use. Especially on social networking websites. There are four main reasons for social networks used as advertising tools. Advertisers are increasingly looking for ways to reach out to consumers who are Spending more and more time online. For example.
when users log-on. The net will not support entrapment. Additionally they have the ability to report and block users. Consumers use the net to see what they want. Major benefits of advertising on asocial networking site (Facebook. We put forth the concerned networking features.3. Companies can utilize SNSs feature to reach their audiences in different ways. school and email address. The object of a social network is to find friends and expand relationships. Our research seeks to put it on a firmer footing by mining these data. Social networks provide the ability to set profiles to private in some way or another. 17 . through a venue such as advertising. An additional feature includes music sections. when they want it. Common search functions include search by name.” where they were allowed to view those advertisements. and consumers who are escaping advertisements through TVs are unlikely to become attracted to full time advertisement programming or become captive viewers of any form of online advertising. but the market is far from being mature.and many others)is that advertisers can take advantage of the users demographic information and target their advertisements appropriately. Orkut. where customers review products and advice each other.1 ADVERTISING ON SOCIAL NETWORKING SITES: Social network advertising is a term that is used to describe a form of ONLINE ADVERTISING that focuses on social networking sites. For instance in Facebook. Direct advertising based on the network of friends is the most effective format but also causes the most controversy. There are a variety of ways to use SNS and the different features allow creativity and experimentation in advertising. groups and more. are a fertile source for this type of data mining. security. but to harness their marketing potential and to use them to market your own business. The modern consumer views the net as transparent and naturally occurring community postings and the recommendations of known friends will outweigh paid placements and paid reviews. MySpace. friend focus. The Knowledge-sharing sites. Social network sites are self-explanatory. bebo Friendster. Indirect advertising is an innovative marketing technique in which a company will create a 'page' or 'group' those users can choose to join. Top social networking websites allows members to search for other members in a safe and easy to use environment. Friendster. A good social network goes above and beyond just allowing users to post profiles and update pictures. video uploads. SNSs has to generate its revenue elsewhere. No doubt social network is a significant new way of reaching people.. SNSs continue to add new features and developments on a consistent basis. they are taken to a homepage called a “News Feed. The best use out of social networks is not to make money „directly‟ off them. search. help & support. Since it is free to create an account. city..
rather than just getting an opinion. The success of social network marks a dynamic shift in how people are using the Internet. meet new people online and to share ideas. We take into account the fact that knowledge of the network is partial and that gathering that knowledge can itself have a cost. Our results show the robustness and utility of our approach. like posting the adverts where the people whom you will find suitable will help you advertise on their Facebook and Twitter accounts. We optimize the amount of time spent by each customer. This means that you will have your adverts posted by different people to the friends on this social networking site but at a fee. We‟ve evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. Rout and Fraudster grew as means to stay in touch with friends. By any chance you are wondering how you can be able to advertise your business. the goods and services that you are offering on any social networking site that you deem fit then you can be able to do that by outsourcing the service. The websites allow you to post what services you require done for you. MySpace. LinkedIn has a similar slant – it is great for entrepreneurs and professionals who want to mine their contacts for Hiring / outsourcing. 18 .In this paper we extend our techniques to analyse the impacts of such marketing. And Flicker is just a blindingly simple tool for sharing photos.
An example is the Facebook beacon project. you might see a message in your news feed saying 'Bob has just bought a 'Radiohead CD from Music World'. 19 .2 TYPES OF SOCIAL NETWORK ADVERTISING Direct advertising that is based on your network of friends – This can be the most effective format but also causes the most controversy. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. Based on an action your friend has taken. However. there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.3.
There are two differences however .One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Just like you see banner ads on many other sites. these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.Direct Advertising placed on your social networking site . except on a social networking site. this is a similar concept. You can see these . Secondly.for example .on the right of Facebook profiles and so on. 20 .This is a more traditional form of web advertising that is minimally effective.
They will use this to build up 'subscribers' or 'fans' and use this to market a contest. or simply just to increase brand awareness.This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. 21 .Indirect Advertising by creating 'groups' or 'pages' . a new product. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.
You can increase both engagement and attendance to events organized via this feature.Following Are The Types Of Advertising Which Do On Facebook Event Ads Facebook‟s Event Ads are incorporated within the Events feature. In-App Advertising The in-app advertising allows you to promote your Page or website within the Facebook Apps platform. 22 .
Since. This is a new feature. these are the two most used pages on Facebook. 23 . This type of ad is considered to receive the most attention. unlike before. even millions of people within a short time. when users were redirected to a basic log out page. it provides you with the opportunity to reach thousands.Log Out Ads There are also Premium Ads on Facebook that will show up when users logout of Facebook. Premium Ads Premium Ads are shown on the Facebook homepage and on user Profile Pages.
but you can see which of your friends “liked” this page and the total number of likes it has received. Businesses and organizations pay for these ads to increase the probability that you will notice it because your friends and other Facebook users have already clicked it.Sponsored Stories Sponsored stories are different from ads because it is a story (although it is still basically an ad). 24 .
consumer preferences saw increasing means to combat unwanted advertising. there has been a trend towards online advertising becoming less obtrusive and more integrated with the look of the page. They have free reign over how they portray themselves online. which prevented any pop-up ads from opening on computers. else they will leave. Thus. future advertising campaigns have to be unobtrusive to ensure that users listen to their messages. 25 .3. The advent of the pop-up blocker. Facebook and MySpace are currently facing this problem.3 CRITERIA FOR SUCCESSFUL ADVERTISING ON SOCIAL NETWORKING SITES It has to be unobtrusive: The inception of the internet saw the first iteration of online advertising in the form of pop-up ads: these opened new browsing windows flashing advertisements that would distract users from optimally experiencing the website. They do not wish to be bothered by advertising at every possible opportunity. However. In order to be successful on social networks. In fact. The advent of social networks has seen internet users becoming more and more empowered. forced advertisers to rethink their tactics. aided by the structure of the social networks themselves which allow them to capture their individuality online.
social network websites have empowered users and allowed them to be creative. Companies can harness this expression of creativity by engaging the users in the advertising process themselves through social networks. companies need to deliver their message in imaginative ways that have never been done before. in order to reach out to users. such as applications on Facebook and MySpace. 26 . In order to attract attention. Even if the advertisements do not harness users‟ creativity. such as text-based ads and banner ads. eventually identifying themselves with the companies. and the easy sharing between parties in order to spread awareness among users.It has to be creative: Advertising on social networks has to eschew traditional forms of online advertising. This will give users a greater sense of involvement with established brands. Social network website users are increasingly ignoring these forms of advertising as they reiterate similar messages and detract from usage experiences. It has to engage users: As mentioned earlier. They should take advantage of the structure of social networks. they should encourage user participation and involvement in order to develop a closer relationship. The technology behind the websites has enabled its users to fully display their unique personalities online.
facilitating debate through the creation of new social communications and outlets and. from the creation of ideas and product concepts. In an era of recession and minimal budgets. communication and customer support. as Professor Mohan Sawhney describes it – in other words whether they adopt a reactive position to the social networks or choose to take a more proactive role. that is very attractive to many businesses. The willingness of an organisation to engage with social networks is dependent on their “stance and scope”. through to product development. 27 .3. Similarly companies such as Starbucks and Dell are making use of MySpace and Twitter to reach their audience. As their audiences grow. The most passive activity is simply to advertise on a site such as YouTube or Facebook. Expert commentators suggest that social networks can be integrated into every step of the marketing process. Eighty-three per cent of the biggest companies in the US by advertising spend now have a presence on the Facebook portal. On the other hand. which has 340 million members worldwide. and they are increasingly worth a lot of money. positioning.4 A GLOBAL PHENOMENON Social networks are increasingly important for marketers. is that engaging with social networks offers them the chance to do more. shaping the direction and content by actively creating social media. increasing levels of engagement range from participation in online debates via blogs and online media monitoring. especially in recessionary times. The question of how best to leverage social networks for marketing is a hot topic at the moment. judging from the valuations that have been put on popular sites such as MySpace and Facebook. Those organisations that choose to actively engage with social networks can advertise their products at minimal cost compared to traditional media. at the most active level. they receive considerable time and attention from their participants. where the ability to promote products or services was limited by the size of the available budget. One of the attractions for business. Companies such as Coca Cola and Starbucks have started brand “fan” pages on Facebook with followers numbering in the millions for each. with fewer resources – in other words it helps productivity and effectiveness through better leveraging scarce resources.
24% In India. Facebook ad growth is projected to be up 60. Its motive is to make the world a more open place by helping people connect and share. Its revenue is mainly from Banner advertisements and referral marketing India Facebook Statistics Total Facebook Users61506840 Penetration of population5. Facebook 2012 advertising revenues are estimated to be 5. a survey has revealed. 28 . Facebook has come as a clear leader among all the social networking sites. Social networking is the most preferred activity of a majority of mobile users around the world who surf internet on their handsets.4.06 billion.1 EXAMPLES SOCIAL NETWORKING SITES Facebook is launched on February 4. 2004 and it‟s a pioneer in social networking with 845+ million active users worldwide. According to eMarketer. Facebook is used by 42 per cent of mobile users but only accounts for 27 per cent of all mobile page views in the country. Facebook is also the second most popular site visited by Opera Mini users from India according to the 'State of the Mobile Web' report conducted by Opera Software.5% in 2012. And.
with 90% of revenue coming from the states. Twitter Revenue expectation (Estimated In Millions) There is no slow-down in sight for social advertising. It based on the principle of followers for a celebrity and total number of tweets. Twitter ad growth is projected to be up 83% in 2012. no costs towards maintaining a Twitter presence 29 . Its motive is to follow your interests. 57% of all Indian Twitter users have joined the platform in less than a year.S. Twitter 2012 advertising revenues are estimated to be 259. brands and advertisers are have to quickly adapt to the ever changing dynamics of this medium. This total revenue is tallied up from paid ads only. The ad number is expected to double by 2014 to 540 million dollars worldwide. According to eMarketer. With such quick rise in popularity and with masses coming into fold. Outside countries will make up just 26 million in revenue in 2012.9 million. heavy. Twitter ad revenue is extremely U.Twitter is the second largest social network site in the world with 465+ million active users‟ world-wide.
industry. and is very oriented toward your professional network and not your broader personal network. LinkedIn allows members to look for jobs. Globally it has 175+ million active users till 2012. company name or LinkedIn Group. job function. LinkedIn Advertisements is a self-service advertising solution that allows you to create and place text advertisements on prominent pages on LinkedIn. LinkedIn looks like the most professional looking of all the social networking services.LinkedIn stands for its professional status in social networking. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive. 30 . or to make contact with other professionals through a chain of trusted connections. Relationships matters here. gender. geography.. seeking out experts in a particular area. age. People click on your advertisements and visit your website. It‟s the best of its kind. company size. You specify which LinkedIn members view your advertisements by selecting a target audience: by job title.
Contrary to Twitter. LinkedIn also has a very positive ad forecast over the coming years. LinkedIn ads have shown both lower revenues and a lower growth rate than Twitter Ads to date.LinkedIn Revenue expectation (Estimated In Millions) According to eMarketer. LinkedIn ad growth is projected to be 46. LinkedIn 2012 advertising revenue are estimated to be 226 million. 32% of advertising dollars come from overseas. 2014 numbers show an estimate of 405.1% increase.6 million in revenue. 31 .
Like Facebook. Google employee Orkut Büyükkökten. As with all other platforms. Although Orkut is less popular in the United States than competitors Facebook and MySpace. The service is designed to help users meet new and old friends and maintain existing relationships. We will also send regular reports on campaign performance. Age.1% and Japan with 6. we will also monitor your campaign performance constantly tweaking it as required to ensure alignment with your marketing objective.1% of Orkut's users are from Brazil. Though it has been overshadowed by Facebook.Orkut is a social networking website that is owned and operated by Google. especially the youth. Orkut still has high popularity in some regions like India. Orkut is also a fairly popular social network. 32 . The target audience on Orkut can be chosen based in various demographic parameters like Location. 59. As of October 2011. Gender. The website is named after its creator. Internet Marketing Gallery can advertise your business on Orkut to meet to the right audience so as to efficiently and effectively utilize your advertising budget. it is one of the most visited websites in India and Brazil. Interests. It has 52 million active users worldwide. followed by India with 27. Orkut can be a useful advertising platform especially for B-to-C businesses whose target audience is direct consumers.7%.
S. In June 2011. 33 . who has an ownership stake in the company. or by providing information yourself. though MySpace generated $800 million during the 2008 fiscal year.600 workers. Twitter. or start a radio station from a song much like Pandora Radio. visitors in May 2009. 2012. and was surpassed in the number of unique U. The site also started the trend of creating unique URLS for companies and artists. MySpace had a significant influence in pop culture and music and created a gaming platform that launched the successes of Zynga and Rock You. Californian June 2012. Myspace was overtaken by Facebook in the number of unique worldwide visitors. The main features of the New Myspace are a "Type to Search" feature where the user simply starts typing and a search display screen appears with the most relevant hits for that search. Myspace was the most visited social networking site in the world. create mixes or playlists.S. Justin Timberlake. which is dubbed the "new Myspace”.myspace. among others. Since then. Myspace was founded in 2003 and was acquired by News Corporation in July 2005 for $580 million. tweeted a link to a video showing a redesigned Myspace. Myspace had 25 million unique U.Myspace (previously stylized as MySpace and My_____) is a social networking service owned by Specific Media LLC and pop music singer and actor Justin Timberlake. In June 2009. Specific Media Group and Justin Timberlake jointly purchased the company for approximately $35 million. and in June 2006 surpassed Google as the most visited website in the United States. Myspace employed approximately 1. During the months following Timberlake‟s tweet Myspace began its closed beta testing phase for new. Facebook. The new site requires a new sign up process by either signing up with information from "Myspace Classic". Another feature is the streaming music player where users can queue songs.com. the number of MySpace users has declined steadily in spite of several redesigns. Since then the company has undergone several rounds of layoffs and by June 2011. Myspace was ranked 233rd by total web traffic. Myspace had reduced its staff to around 200. From 2005 until early 2008. In April 2008. As of November 2012. visitors. New Myspace On September 24. Myspace was launched in August 2003 and is headquartered in Beverly Hills. The overall layout of the New Myspace is a sideways scroll style where users scroll side to side rather than up and down.
Alexa Rank.eBizMBA Rank | 17.4.000 Estimated Unique Monthly Visitors | 605 .Quantcast Rank | 102 . 10 | Pinterest | 375 .500.Compete Rank | 23 Quantcast Rank | 14 . 2 | Twitter | 13 . "*#*" Denotes an estimate for sites with limited Compete or Quantcast data. 7 | LiveJournal |303 . 6 | DeviantArt |183 .Alexa Rank.Quantcast Rank | *NA* .Estimated Unique Monthly Visitors | 2 .Estimated Unique Monthly Visitors | 51 .Compete Rank| 62 Quantcast Rank | 138 .500.000.000 .Quantcast Rank | 130 .Quantcast Rank | 109 .eBizMBA Rank | 25.Estimated Unique Monthly Visitors | *NA* .eBizMBA Rank | 250.Alexa Rank.Alexa Rank.Estimated Unique Monthly Visitors | 24 .Alexa Rank.Alexa Rank.000 Estimated Unique Monthly Visitors | *NA* .Quantcast Rank | 9 .500.eBizMBA Rank | 70.000 Estimated Unique Monthly Visitors | 205 .eBizMBA Rank | 19.eBizMBA Rank | 110.500.eBizMBA Rank | 20.Alexa Rank.Compete Rank | 203 .eBizMBA Rank | 15.Alexa Rank.000.Compete Rank | 811 .Compete Rank | *NA* Quantcast Rank | 156 .Estimated Unique Monthly Visitors | 447 .Alexa Rank.Alexa Rank. 34 .000 Estimated Unique Monthly Visitors | 346 .Compete Rank | 217 Quantcast Rank | 282 .000.Compete Rank | 74 . 4 | MySpace |84 .Quantcast Rank | 2 .Compete Rank | 5 .2 TOP 10 MOST POPULAR SOCIAL NETWORKING SITES | NOVEMBER2012 Here are the 10 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank.Estimated Unique Monthly Visitors | 44 . If you know a website that should be included on this list based on its traffic rankings 1 | Facebook | 2 .000.S. and U.000 .eBizMBA Rank | 750. 3 | LinkedIn |27 .500.000 .Compete Rank |2 .000 . 8 | Tagged |315 . 9 | Orkut | 350 . 5 | Google Plus+ |95 . Traffic Rank from both Compete and Quantcast.500.000 .000 .Compete Rank | *NA* .eBizMBA Rank | 65.
1 A> FACEBOOK PAGES STATISTICS IN INDIA This report has been prepared using our branded product Social bakers Engagement Analytics PRO from ranks of pages that can be found in the local Facebook brand statistics in India and Facebook media statistics in India.5. 35 .
Currently. the fastest growing Facebook Page is Kit Kat. The most „liked‟ page is Coca-Cola 36 .B> TOP 5 FACEBOOK BRAND WORLDWIDE followers 60000000 50000000 40000000 30000000 20000000 10000000 0 coca cola Disney Red Bull Converse Starbuks followers Top 5 pages Number of followers worldwide Coca-Cola Disney Red Bull Converse Starbucks 56216983 39655572 34824295 34091879 33100491 Here you can find the statistics of the top Brands pages for the year 2012. Take a look at pages that have the most „Fans‟ on Facebook.
Here you can see the statistics of the top Brands accounts for the year 2012. Currently. Take a look at the profiles that have the most „Followers‟ on Twitter in India. the Top Twitter Gainer is Samsung Mobile US and the Top Growing profile is Samsung Mobile US. 37 . he Top Growing profile is Tata DoCoMo.C> TOP 5 TWITTER BRAND IN INDIA Chart Title 60000 50000 40000 30000 20000 10000 0 followers following Top 5 brand Number of Number following of in India followers in India 51712 25 33971 59 29067 489 24493 43 20251 811 TataDoCoMo (@tatadocomo) NokiaIndia (@NokiaIndia) Samsung Mobile India(@SamsungMobileIN ) ClubMahindra (@clubmahindra) AirtelIndia (@airtelindia) A Twitter account is a user profile on Twitter where its users can micro blog. Currently. D> TOP 5 TWITTER BRAND WORLDWIDE 4500000 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 followers following Samsung Mobile US (@SamsungMobileUS) Claro Ronaldo (@ClaroRonaldo) iTunes Music (@iTunesMusic) NASA (@NASA) Starbucks Coffee (@Starbucks) Top 5 brand Number of following world wide 17881 Number of followers world wide 3978330 3563381 618 3420268 10 188 79601 3291000 3210312 Take a look at the profiles that have the most „Followers‟ on Twitter worldwide.
However Tata DOCOMO was determined to change the game and cut through the clutter through pure innovation and doing the New. Laying the Social Media Strategy At the very core of the Social Media strategies was the idea of humanizing a telecom brand and make it warm. The execution A dedicated Social Media team at Interface was built to execute the plan. It further had the wow element and was clearly doing the New. friendly and conversational. Orkut. The strategy was simple yet brilliant. It was unchartered waters but we knew that Social Media connects us with the exact TG that the brand wanted to associate with. its offers.5. The website itself actively solicited visitors to sign up to the Tata DOCOMO community‟s months before it became a fad for others. Twitter. In effect that is quite close to being the strategy for Tata DOCOMO even before the time the brand was officially unveiled. Social Media became the first opportunity which had not been picked up by most Indian brands in June 2009 leave alone the telecom operators. The desired outcome was clear in everyone's mind – to build the most loyal set of beta customers who will champion the brand in their micro-communities at every moment. 38 .2 CASE STUDY TATA DOCOMO SOCIAL MEDIA Many independent observers refer to Tata DOCOMO as a “child of Social Media”. YouTube accounts were opened up and optimized even before the brand launch took place. The perfect reason for Tata DOCOMO to draw up an extensive strategy to harness the power of Social Media and build the brand with its consumers. its deficiencies as well as anything to do with telecom per se. Facebook. it faced entrenched incumbents and strong brand communication barriers from other telecom operators. The Social Media team set about targeting each of the Social Media platforms differently. Why Social Media When Tata DOCOMO was planning to enter the Indian market as the 9th GSM operator. Reach out to every corner of the web and to every possible TG not as a corporate brand but as a friend willing to engage the consumer in a one-on-one dialogue on anything and everything pertaining to the brand.
We have solved their telecom problems. Tata DOCOMO acknowledged the importance of these thought leaders and made sure they got their worth by following the brand.Twitter typically has a more evolved and techy audience that other Social Media platforms. offers and schemes were first announced to our Twitter followers before they were allowed on any other media. Today Tata DOCOMO has more than 7500 followers and we know most of them by name. product service launches and fun and games. Facebook clearly has a large influential community that was identified right at the start as being a major influencer of brand advocacy. 39 . jingles. The community was kept engaged through a variety of status updated including discussions on TV commercials. passed on their messages to relevant people in the company and brought about resolutions or simply just said a hello when someone was missing in action for an extended period of time. All products. Like Twitter a one-on-one communication was maintained with all its fans helping resolve problems. On many occasions Twitter followers were given teasers and prelaunch feelers much before the product was even in a state of launch readiness. Tata DOCOMO set about creating conversations among its fans on Facebook. providing information and escalating issues.
com platform. specifically animation videos submitted by users at the create. YouTube has been a central repository for all brand commercials and videos. The platform has also extensively been used for contests to keep community members engaged. Tata DOCOMO has made a departure from the traditional way of only uploading videos created by the brand to also showcasing user generated content. 40 .Orkut has a mass user base and was identified as an important element in managing mass sentiment around the brand.tatadocomo. The forum has been used both as a community feedback tool as well as a platform where free discussions were enabled on specific topics (either product-service related or band related).
41 . Everyday 100s and 1000s of blogs and forums were scanned or any mention of Tata DOCOMO and whenever a user had posted a question.In continuation of its strategy to be omnipresent in Social Media. It carries through the same brand promise of being everywhere that out potential consumers could be however small the reach of the portal might be. Tata DOCOMO is perhaps one of the few Indian brands to have reached out to less popular social networking and community portals in India. the Social Media team made it a point to go and respond to resolve (wherever necessary) every post or comment. comment and complaint. Tata DOCOMO is probably the only brand in the Indian landscape who have gone ahead and created official accounts on hundreds of blogs and forums and have always responded through its official id. The Tata DOCOMO strategy with respect to third party blogs and forums were both proactive and reactive.
Twitter and Orkut. handset settings or billing related matters. Comes as no wonder therefore that initially the Tata DOCOMO Twitter account was nicknamed the “unofficial helpline”. a dedicated customer response mechanism was laid out for priority resolution of all social media grievances / enquiries. 42 . network issues. Tata DOCOMO has constantly launched consumer engagement programs with a heavy social media angle. This has helped us build repeat engagement points with a large number of our fans.Demystifying The Strategy The Tata DOCOMO social media strategy has been carefully built on five pillars. Address And Resolve Complaints Even before the launch of social media engagements. every single issue has been promptly addressed and resolved. From activation problems. Facebook applications and automated Twitter tools or happy DOYear which could be played through Facebook. Top management at Tata DOCOMO has taken great pains to make sure that literally the buck stops when an issue is raised through social media channels. Build Consumer Engagement beyond the day to day and one-on-one interactions with our fans and followers. Be it dietsms which was rolled out exclusively through social media. ageekthing which involved Orkut. gadgets .
occupations and past communications with thousands and thousands of our fans. Micro Communication With close to 100. Perhaps the apt summary of the success of Tata DOCOMO‟s social media has been a comment posted on Twitter. collecting feedback about usage. “In the world of telecom if Airtel is Microsoft. bounced off product ideas and pretested concepts to help the product team develop compelling product service offerings. Innovative ways of recognizing such efforts through fan of the week on Facebook and Twitter has further enhanced the cause. transparency and sincerity have been well established in the minds of consumers. Many of the recent product service launches like gprs packs and parts of the buddyNet program have been built on crowd sourcing inputs.” 43 . The icing on the cake was when we involved our techy Twitter followers to hack into a social game launched by Tata DOCOMO as part of the ageekthing contest and suggest ways to prevent others from doing so. all communication from Tata DOCOMO enjoys a sizeable instant audience. The social team has repeatedly engaged with its beta consumers. The brand values of honesty. However our social team remembers the names. Tata DOCOMO social presence is not seen to be a marketing gimmick but a genuine effort to connect and engage with every fan and follower with sincerity and with the authority to solve their problems. Do Do Do Do Do.Crowd Sourcing Very early in the social lifecycle of the brand Tata DOCOMO realized it had hundreds of well-wishers who were all brimming with ideas on new product-service offerings that could be a real differentiator for the company..000 direct followers and over 6 million secondary reach. The Outcome Each media of the social media strategy has helped Tata DOCOMO build a strong and loyal fan base amongst the youth and has unmistakably taken ownership of the innovator platform this firmly establishing the brand essence of do the New. Build Brand Advocacy Continuous engagement and proactive problem resolution has helped Tata DOCOMO build extremely loyal fans on social media. Tata DOCOMO is Google.. preferences. This helps us micro communicate with each individual building a personal touch and therefore a high impact to our messaging.
6. 44 .1 ANALYSIS OF DATA 1> Please indicate your age group: Age 10% 0% 15% 18-22 years 23-27 years 28-32 years Above 33 years 75% From the survey we conclude that 82% of the people are age between 18-22 years 11% of the people are age between 23-27 years 7% of the people are age between 28-32 years And above 32 years people didn‟t applied for research.
45 .2> Please indicate your qualification: Qualification 4% 8% Undergradate Graduate Post graduate 88% From the survey we conclude that 88% of the people are undergraduate and still study in college 8% of the people are graduate and 4% of the people are post graduate.
3> Please indicate your Profession: Profession Professional housewife Student Self Employed Government Employee Employment in private sector 0 10 20 30 40 Student 80 50 60 70 80 90 Employment Government Self in private Employee Employed sector Series 1 2 10 0 housewife Professional 5 3 From the survey we get to know that 80% of the people are students 10% of the people are graduate and working as government employee 5% of female in sample is housewife And rest of the people are doing other job. 46 .
14% of respondents are not aware of social networking sites. 47 .4> Are you aware of any Websites where you can make friends & socialize (Social Networking Websites)? Result Yes No 1% 14% Don't Know 85% From the survey we get to know that 85% of respondents are aware of social networking sites. 1% of respondents don‟t know anything about of social networking sites.
5> Which of the following Websites are you aware of? (You may tick more than one option)
twitter Myspace LinkedIn Orkut Ibibo Hi5 Facebook 0 10 20 30 Result 40 50 60 70
From the survey we get to know that 60% of respondents are aware of Facebook 20% of respondents are aware of Orkut 7% of respondents are aware of Ibibo 5% of respondents are aware of LinkedIn 3% of respondents are aware of MySpace
6> Which of the following Websites are you a registered member of? (You may tick more than one option)
Myspace LinkedIn Orkut Ibibo Hi5 Facebook 0 10 20 30 Result 40 50 60 70
From the survey we get to know that 61 respondents are registered member of Facebook 40 respondents are aware of Orkut 22 respondents are aware of Ibibo 13 respondents are aware of LinkedIn 11 respondents are aware of HI5 7 respondents are aware of MySpace
7> How long have you been using Social Networking websites? (Please answer a rough estimate)
10% Less than one month 40% 15% 1-6 month 6 months to year 1-2 year 22% 13% 2 years +
From the survey we get to know that 40% of respondents are using Social Networking websites from more than 2 years 22% of respondents are using Social Networking websites From last 6 months 15% of respondents are using Social Networking websites From last1- 6 months 13% of respondents are using Social Networking websites From last 1-2 year 10% of respondents are using Social Networking websites From last 1 months
51 . 20% of respondents are spending 20-30 hours on Social Networking websites.8> How many hours a week do you spend on Social Networking websites? (Please answer a rough estimate) Result 23% 18% 0-5 hours 6-10 hours 16% 10-20hours 20-30 hours 20% 23% 30+ hours From the survey we get to know that 23% of respondents are spending 10-20 hours on Social Networking websites. 23% of respondents are spending 30+ hours on Social Networking websites. 16% of respondents are spending 6-10 hours on Social Networking websites. 18% of respondents are spending 0-5 hours on Social Networking websites.
9> Please indicate what information you include on your Social Networking website? *(You may tick more than one option) Result 60 50 40 30 20 10 0 Series 1 From the survey we get to know that Around 55% respondents like to indicate their passion and their day to day activities on social networking sites 50 %to 40% people like to indicate movies and music on their profile and like to share with other. 52 . TV show and also their relationship status with other on sites. And many of the respondents like to share sports activity.
5% of respondents don‟t know about advertisements for products on a Social Networking website. 53 .10> Do you notice any offers/advertisements for products/services on a Social Networking website? Result 5% 20% Yes No Don't Know 75% From the survey we get to know that 75% of respondents have noticed advertisements for products on a Social Networking website. 20% of respondents have not noticed advertisements for products on a Social Networking website.
11> Have you ever purchased any service/product on the basis of information you received through a Social Networking website? Result 36% Yes No 64% From the survey we get to know that 64% of respondents have not purchased any service/products on the basis of information received through a Social Networking website and remaining student‟s i.36% have purchased on social networking websites.e. 54 .
12> As a mode of communicating marketing updates. an advertisement on social networking websites is short on detail. an advertisement on social networking websites is: Result Compact & Relevant Details Short On Detail convenient Informative 0 10 Result 20 30 40 50 From the survey we get to know that 40% of respondents say that as a mode of communicating marketing updates. 55 . 25% students say that it is a compact & Relevant Detail 24% students say that it is an Informative 11% students say that it is a Convenient.
13> Indicate your level of agreement with the statements about advertisements on Social Networking websites given below: AGREE DISAGREE NEITHER AGREE NOR DISAGREE A an intrusion to privacy B Comfortable in receiving AD‟S related Interests & Activities. 56 . C if they state benefits I am likely to receive ads regarding new offers helps me keep up-to-date D E Ads have had helped in choosing product/service.
18% are agreeing. and that they are comfortable in receiving AD‟S related to my Interests & Activities. 14% are neither agreeing nor disagree that advertisements are an intrusion to their privacy.a> Advertisements are an intrusion to my privacy Result 14% 18% Agree Disagree Nither agreee nor disagree 68% From the survey we get to know that 68% students are disagreeing. b> I am comfortable in receiving AD’S related to my Interests & Activities. 57 . Result 0% 26% Agree Disagree Nither agree nor disagree 74% From the survey we get to know that 74% students are agreeing. 26% are disagreeing.
the information received via ads regarding new offers helps me keep up-to date Result 0% 20% Agree Disagree Nither agreee nor disagree 80% From the survey we get to know that 80% students are agreeing. 20% are disagreeing. 10% are neither agreeing nor disagree that they noticed the AD‟s if they state benefits they are likely to receive.c> I notice the AD’S if they state benefits I am likely to receive Result 10% Agree 25% Disagree Nither agreee nor disagree 65% From the survey we get to know that 65% students are agreeing. that in this busy lifestyle. 25% are disagreeing. d> in this busy lifestyle. the information received via ads regarding new offers helps them keep up-to date 58 .
7. many of them believe. many of them believe it‟s an intrusion to their private information & don‟t have experience in buying a product/service stated by the advertisement. their usage & the notification of advertisements on these websites. Though majority of the respondents are aware of advertisements on a Social Network website & they are likely to notice it with respect to their Interests & Activities. The respondents have a high awareness quotient regarding the Social Networking websites. Conclusion Though majority of the respondents are aware of advertisements on a Social Network website & they are likely to notice it with respect to their Interests & Activities. 59 . it‟s an intrusion to their private information & don‟t have experience in buying a product/service stated by the advertisement. The majority of respondents were employed with the college students.1 Conclusion The majority of respondents belonged to the age bracket of 18-30 years. The majority of respondents were Graduate level qualification.
60 . These advertisements are considered intrusive unless they match their interest/activities preference & clearly indicate the benefit to the user.1 Recommendation Based on the research study our recommendations to the Social network marketing agencies are: People are aware of Social Networks & have been using them for a long time. The chances of converting such advertisements to the final sale of product/service may grow in future as the users feel updated about the latest offerings.8. Advertisements on a website are likely to be noticed by a majority of users of the website. The advertisements on a Social Network website are considered informative.
Appendix 1> Please indicate your age group: 18-22 years Above 33 years 2> Please indicate your qualification: Undergraduate Graduate Post Graduate 23-27 years 28-32 years 3> Please indicate your Profession: Employment in private sector Self Employed Consultant / Professional 4> Are you aware of any Websites where you can make friends & socialize (Social Networking Websites)? Yes No Don't Know Student Government Employee Housewife 5> Which of the following Websites are you aware of? (You may tick more than one option) Facebook Orkut Hi5 LinkedIn Ibibo MySpace 6> Which of the following Websites are you a registered member of? (You may tick more than one option) Facebook Orkut Hi5 LinkedIn Ibibo MySpace 7> How long have you been using Social Networking websites? (Please answer a rough estimate) Less than one month 1-2 year 1-6 month 2 years + 6 months to year 8> How many hours a week do you spend on Social Networking websites? (Please answer a rough estimate) 0-5 hours 20-30 hours 6-10 hours 30 + hours 10-20hours 61 .
62 . the information received via ads regarding new offers helps me keep up-to-date Ads have had helped me in choosing my product/service. I notice the AD‟S if they state benefits I am likely to receive In this busy lifestyle.9> Do you notice any offers/advertisements for products/services on a Social Networking website? Yes No Don't Know 10> Have you ever purchased any service/product on the basis of information you received through a Social Networking website? Yes No 11> As a mode of communicating marketing updates. an advertisement on social networking websites is: Informative Short On Detail convenient Compact & Relevant Details 12> Indicate your level of agreement with the statements about advertisements on Social Networking websites given below: AGREE DISAGREE NEITHER AGREE NOR DISAGREE Advertisements are an intrusion to my privacy I am comfortable in receiving AD‟S related to my Interests & Activities.
guardian. 2) Philip Kotler.newmedia 63 .com/100-more-social-media-statistics-for-2012/ 3) http://www. marketing management.socialbakers.com/2012/07/24/72-fascinating-social-media-marketingfacts-and-statistics-for-2012/ 2) http://thesocialskinny. 3) John Haydon. 2009(Second Revised Edition). Facebook Marketing for Dummies.toptenreview. New Age International Publishers. Pearson education. Websites: 1) http://www.Bibliography Books: 1) C.co. Research Methodology Methods and Technique.R Kothari. 2009(second impression).jeffbullas.com 5) http://www.uk/technology/2007/jul/25/media.com/facebook-statistics/india 4) http://social-networking-websites-review.
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