A STUDY ON BRAND PREFERENCE OF MOBILE PHONES

Questionnaire Prepared By:

Dinesh Sukumar Dubai, UAE

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Section A: Personal Informations
1. Name:

2. Gender Male 3. Marital Status Married 4. Age Group 10 - 20 30 - 50 5. Occupation Self Employed Professional Salaried House wife Student Others 6. Education Level University degree & above High School Elementary Level Illiterate 7. Income Level (per month) < 10000 < 30000 < 50000 Greater than 50000 2 20 - 30 50 & Above Single Female

Section B: About mobile phones
8) Which mobile phone you are using.
A) Nokia B) Samsung D) LG F) iPhone

C) Sony Ericson E) Motorola

G) Blackberry

H) Others

Specify 9) Please write the model of your phone (example: Nokia 1100, Ericson k800i, etc.)

10)

How long you are using the mobile phone Less than 1 year 1 – 2 years 2 – 4 years Above 4 years

11)

What are the reasons for using the above mentioned model.
A) WAP B) Just to talk on it C) Use GPRS function D) Receive Email & SMS E) Down Load Files F) Others (Specify

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12)

How often do you change your mobile phone Less than 1 year 1 – 2 years 2 – 4 years Above 4 years

13)

What phone Accessories do you have
A) Handsfree B) Bloothooth Head Set C) USB Data Cable D) Memory Card (SD Card) E) Others

14)

Latest Mobile facilities which you are aware of:-

(Can tick multiple boxes of the facilities you know.)
A) GPRS B) 3G C) MMS D) BLOOTOOTH E) INFRARED F) VIDEO CALL G) OTHER FACILITIES (Specify)

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15)

What is your favourite brand in Mobiles?

(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most favorite, 3-least favorite.)

1
A) Nokia

2

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B) Samsung C) Sony Ericson D) LG E) F) Motorola iPhone

G) Blackberry H) Others

Specify the brand. 16) Why you like the brands you chose above?

(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1
A) B) C) D) E) F) G) H) I) Advertisement Appearance Price Functions Quality Brand Image Service Recommended by friends Others

2

3

4

5

Specify.

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17)

Do you prefer phones to be Slim or medium medium medium or or or thick heavy large

Light or Small or

18)

What would you be willing to pay for a mobile phone < 10000 10000 to 20000 20000 to 40000 Any amount

19) Do you think prolonged use (use under long period) of mobile phone would cause health problem e.g. cancer Yes 20) No No Comment

Where did you often see the mobile advertisement?
A) TV C) Magazine E) Outdoor G) Leaflets H) Others Please specify B) News Paper D) Online F) Radio

21)

Consider the TV advertisement you like – what brand is it promoting
A) Nokia B) Samsung D) LG F) iPhone

C) Sony Ericson E) Motorola

G) Blackberry

H) Others

Specify

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22)

Which of the following would impress you the most?

(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 A. B. C. D. E. F. G. Slogan Picture Color Story Spokesperson Music Others

2

3

4

5

H. Recommended by friends I. Others (Specify)

23)

After seeing the advertisement above did you like the mobile brand from then on.

(Briefly Explain the reason in the below box) Yes No

24)

What changes do you want the manufactures to make in their brands.

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25)

Are there any general comments you would make about what you like/dislike

about mobile phones? (This could be pricing, location of sales, reception, colour, memory, or anything else.)

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A special thanks for your answers. All answers and your personal information will be kept confidential unless agreed otherwise. These answers will be part of a global study on use of mobile phones and services, and users’ expectations and needs. The study will be published as a book, and it can be used by mobile phone manufacturers, mobile application developers and service providers in designing devices and for improving the marketing strategies I am gathering this information as an independent writer. We represent the studies made in VLB Janaki Ammal College. It will be appreciated if you can put your personal notes, your valuable comments, your views and other mobile phone related comments etc. in the page enclosed with this questionnaire. With Warm Regards,

Dinesh Sukumar Dubai, UAE

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