Final Presentation

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MUHAMMAD AHSAN .

EXTERNAL MARKET AUDIT Macro Environment • • • • Political/ Legal Factors Economic Factors Technological Factors Social/ Cultural Factors .

Consumer Profile • • • Stimulating demand through cost effective measures 25000 PKR per month and above Quality and cost focused customers .

Competitor Analysis • • • Pakistan Suzuki and it’s target market Hino and Ford in heavy commercial vehicle segment Toyota for midsize commercial and utility vehicle segment .

MUHAMMAD ARSHAD FAROOQ .

Focusing upon new products and acquisition. . High spend on product innovation. TATA motors is not able to meet safety standards in their vehicles. Weaknesses: • • • • Return on Investment on TATA motors shares in low. The domestic sales of the company are not up to the mark. Tata has not got a foothold in the luxury car segment in its domestic market.Strengths: • • • •   5th largest trucks and commercial vehicle producer in world Strong basis with regard to Tata Group Successful Producer of low cost automobiles Capability to meet international standards through in-house crash tests facility.

Threats: • • • • • Political instability. • Target middle class peoples which ultimately result in increase sales. cultural problems. .Opportunities: • Third world countries • Supplier Relations • Through its efficient and cheap product it can easily capture large market share. Large competition already exists. Continuously Increasing fuel and material prices. Low safety standards can impact on sales.

MUHAMMAD WAQAS .

Marketing Objectives • Strategic Thrust • Strategic Objectives .

Core Strategy • Target market • Competitors’ target • Competitive Advantage .

HASEEB SHAD .

Marketing Mix Decisions • • • • Product Price Place Promotion .

181391.PRICES IN INDIAN RUPEES Model Nano BS III Nano BS IV Nano CX BS III Nano CX BS IV Nano LX BS III Nano LX BS IV Non-Metallic Rs.151802.208736.75 PKR .184537.210554.00 Rs.00 1 Indian rupee = 1.00 Rs.00 Rs.153253.00 Rs.186272.00 Rs.182966.00 Rs.00 - Metallic Rs.

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Organization and Implementation .

Control .

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