Hyderabad Business School

GITAM University
(Estd. u/s 3 of the UGC Act, 1956)

Regulations & Syllabi

MBA Programme
(w.e.f . 2012-2013 admitted batch)

Hyderabad, Andhra Pradesh – 502 329 INDIA www.gitam.edu / www.ghbs.in

Master of Business Administration (MBA) A Two Year Full Time Trimester Programme
(w.e.f. 2012-2013 admitted batch)
Introduction
Hyderabad Business School, a constituent of GITAM University, offers a two year full time Master of Business Administration (MBA) Programme. This programme aims at building managerial competence among students by providing a theoretical foundation as well as a practical orientation towards Management. Thus they are not only equipped to perform as effective managers but also to shoulder greater responsibilities in the future as they move up the hierarchy. This programme is unique in that it helps students in developing a comprehensive view of Management through a trimester system, in which the courses are handled in depth and students are evaluated continuously on various dimensions. Learning is facilitated through a mix of classroom interactions, case studies, project work, and business games. The curriculum lays the foundation for a conceptual and analytical understanding of national and international management practices. This programme is designed to blend current management theory and practice with emerging trends in the field of management with the aim of molding the students into competent, responsible and visionary managers. The course content is constantly updated to be in tune with the emerging trends in the management practices all over the world.

Objectives of the Programme:
The broad objective of the programme is to provide a world-class quality professional education in management. More specific objectives are: i. ii. iii. iv. v. vi. To expose the students to social, economic, political, technological and ecological environments of modern society and their characteristic values To mould the students to become effective global managers in the competitive environment To develop a portfolio of skills among students for them to become effective leaders To provide conceptual and practical knowledge necessary for a challenging career To inculcate entrepreneurial skills among students for creating and managing their own enterprise To mould students into socially responsible citizens

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REGULATIONS & SYLLABUS (w.e.f. 2012-13 admitted batch)
1.0

STRUCTURE OF THE PROGRAMME

The MBA Programme is designed keeping in mind the objectives stated earlier and structured by including courses on various aspects of Management. This entails an in-depth study of 25 core courses in the three trimesters of the first year. In the second year, a student is required to opt for specialization in two functional areas. A student must study eight courses in each specialization in IV & V trimesters put together, that is, four courses in each specialization in each trimester. Out of the four courses, three courses are compulsory and one course is required to be opted from three elective courses. In the VI trimester the student has to do a major project work for ten weeks‟ duration.

SCHEME OF INSTRUCTION Master of Business Administration (MBA) Programme Code: HMPRBA (With effect from the Admitted Batch of 2012-2013) TRIMESTER I: S. No.
1 2 3 4 5 6 7 8

Code No.
HMPRBA 101 HMPRBA 102 HMPRBA 103 HMPRBA 104 HMPRBA 105 HMPRBA 106 HMPRBA 107 HMPRBA 108

Title of the Course
Principles and Practice of Management Indian Ethos & Values in Management Managerial Economics Business Laws Financial Accounting & Analysis Quantitative Methods Written Analysis & Communication IT for Management Total

Sessions Lec Pra
3 3 3 3 3 3 3 3 24

Credits
3 3 3 3 3 3 3+1 3+1 26

Marks CA TEA
40 40 40 40 40 40 40 40 320 60 60 60 60 60 60 40+20* 40+20* 480

Total 100 100 100 100 100 100 100 100 800

2 2 4

* Practicals carry 20 Marks TRIMESTER II: S. No.
1 2 3 4 5 6 7 8

CA- Continuous Assessment, TEA- Trimester End Assessment

Code No.
HMPRBA 201 HMPRBA 202 HMPRBA 203 HMPRBA 204 HMPRBA 205 HMPRBA 206 HMPRBA 207 HMPRBA 208

Title of the Course
Organizational Behaviour Business Environment Business Communication Operations Research Marketing Management Human Resource Management Cost Management Research Methodology Total

Session Credits
3 3 3 3 3 3 3 3 24 3 3 3 3 3 3 3 3 24

Marks CA TEA
40 40 40 40 40 40 40 40 320 60 60 60 60 60 60 60 60 480

Total
100 100 100 100 100 100 100 100 800

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1 2 3 4 5 6 7 8 9 10 Code No.TRIMESTER III: S. HMPRBA 301 HMPRBA 302 HMPRBA 303 HMPRBA 304 HMPRBA 305 HMPRBA 306 HMPRBA 307 HMPRBA 308 HMPRBA 309 HMPRBA 310 Title of the Course Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation Marketing Research Financial Management Operations Management & SCM Innovation Management Current Business Affairs & Soft Skills Minor Project (8 Weeks) & VivaVoce Total Sessions Lec Pra 3 3 3 3 3 3 3 3 2 26 2 Credits 3 3 3 3 3 3 3 3 2+1 2+2 31 Marks CA TEA 40 40 40 40 40 40 40 40 50+50 60 60 60 60 60 60 60 60 50+50 420 580 Total 100 100 100 100 100 100 100 100 100 100 1000 2 SPECIALIZATION COURSES The students are required to choose Two specialization groups from the Five specialization groups offered during IV & V Trimesters as follows: Trimester IV Course Structure S. 1 2 3 4 5 6 7 8 9 10 Code No. No.No. HMPRBA-XX-401 HMPRBA-XX-402 HMPRBA-XX-403 HMPRBA-XX-404 HMPRBA-XX-405 HMPRBA-XX-406 HMPRBA-XX-407 HMPRBA-XX-408 HMPRBA-XX-409 HMPRBA-XX-410 Title of the Course Course1 (A/B/C/D/E) Course 2 (A/B/C/D/E) Course 3 (A/B/C/D/E) Course 4 (A/B/C/D/E) Course 1 (A/B/C/D/E) Course 2 (A/B/C/D/E) Course 3 (A/B/C/D/E) Course 4 (A/B/C/D/E) Current Business Affairs Business Games Total Sessions 3 3 3 3 3 3 3 3 2 2 28 Credits 3 3 3 3 3 3 3 3 2 2 28 Marks CA TEA 40 40 40 40 40 40 40 40 50 50 420 60 60 60 60 60 60 60 60 480 Total 100 100 100 100 100 100 100 100 50 50 900 4 .

1 2 3 4 Code No. 1 2 3 4 5 6 7 8 9 10 Code No. BANKING & INTERNATIONAL FINANCE Marks TEA 60 60 60 S. No.Trimester V Course Structure S. HMPRBA-XX-501 HMPRBA-XX-502 HMPRBA-XX-503 HMPRBA-XX-504 HMPRBA-XX-505 HMPRBA-XX-506 HMPRBA-XX-507 HMPRBA-XX-508 HMPRBA-XX -509 Title of the Course Course 5 (A/B/C/D/E) Course 6 (A/B/C/D/E Course 7 (A/B/C/D/E) Course 8 (A/B/C/D/E) Course 5 (A/B/C/D/E) Course 6 (A/B/C/D/E) Course 7 (A/B/C/D/E) Course 8 (A/B/C/D/E) Current Business Affairs and Soft Skills Comprehensive Viva Voce Total Sessions 3 3 3 3 3 3 3 3 2+2 28 Credits 3 3 3 3 3 3 3 3 2+2 3 31 Marks CA TEA 40 40 40 40 40 40 40 40 50+50 420 60 60 60 60 60 60 60 60 150 630 Total 100 100 100 100 100 100 100 100 50+50 150 1050 HMPRBA-XX-510 Following are the Specialization Groups: IV Trimester Courses A.No. HMPRBA-BIF 401 HMPRBA-BIF 402 HMPRBA-BIF 403 HMPRBA-BIF 404/ HMPRBA-BIF 405/ HMPRBA-BIF 406 Title of the Course Corporate Restructuring and Valuation Financial Engineering & Risk Management Financial Institutions & Markets Principles and Practice of Banking (or) Credit Risk Management (or) International Financial Reporting Standards Total Sessions Credits CA 3 3 3 3 3 3 Total 100 100 100 40 40 40 3 3 40 60 100 12 12 160 240 400 5 .

HR 502 HMPRBA. Strategies & Systems Human Resource Information Systems (or) Recruitment & Selection (or) Leadership & Team Building Sessions 3 3 3 Credits 3 3 3 Marks CA TEA 40 40 40 60 60 60 Total 100 100 100 4 3 3 40 60 100 Total 12 12 160 240 400 V. 5 6 7 Code No. HUMAN RESOURCE MANAGEMENT IV.HR 402 HMPRBA -HR 403 HMPRBA.HR 504/ HMPRBA. HMPRBA-BIF 501 HMPRBA-BIF 502 HMPRBA.HR 501 HMPRBA.HR 406 Title of the Course People Management Planning & Staffing Managing Individual & Organizational Performance HRD –Design. Trimester Courses S. Trimester Courses S. HMPRBA -HR 401 HMPRBA. Trimester Courses Marks S. 1 2 3 Code No.BIF 503 HMPRBA-BIF 504/ HMPRBA-BIF 505/ HMPRBA-BIF 506 Title of the Course Investment Management International Banking and Finance Derivatives Banking Technology Management (or) Financial Planning and Wealth Management (or) Financial & Credit Analysis Total Sessions Credits 3 3 3 3 3 3 CA 40 40 40 TEA 60 60 60 Total 100 100 100 3 3 40 60 100 12 12 160 240 400 B.V.HR 505/ HMPRBA. 5 6 7 8 Code No.HR 506 Title of the Course Strategic Human Resource Management Employment Laws Industrial Relations Learning & Development (or) Global HRM (or) Compensation Management Sessions 3 3 3 Credits 3 3 3 Marks CA TEA 40 40 40 60 60 60 Total 100 100 100 8 3 3 40 60 100 Total 12 12 160 240 400 6 .HR 503 HMPRBA. No. HMPRBA. No.HR 405/ HMPRBA. No.HR 404 / HMPRBA.

Trimester Courses S.IB 504/ HMPRBA. No. HMPRBA-IB 501 HMPRBA-IB 502 HMPRBA.IB 506 Title of the Course International Trade and Policy Exim Policy and Documentation Global HRM Forex Management and Currency Derivatives (or) International Business Communication & IT in Global Business (or) Global Strategic Management Total Sessions 3 3 3 Credits 3 3 3 Marks CA TEA 40 40 40 60 60 60 Total 100 100 100 3 3 40 60 100 12 12 160 240 400 D.IB 404/ HMPRBA.MM 404/ HMPRBA.MM 406 Title of the Course Services Marketing Consumer Behavior Management of Advertising Rural Marketing (or) Hospitality Marketing (or) Brand Management Total Sessions Credits CA 3 3 3 3 12 3 3 3 3 12 40 40 40 40 160 Marks TEA 60 60 60 60 240 Total 100 100 100 100 400 7 . MARKETING MANAGEMENT IV.IB 405/ HMPRBA. 1 2 3 4 Code No. 1 2 3 4 Code No.IB 503 HMPRBA. INTERNATIONAL BUSINESS IV. HMPRBA.MM 405/ HMPRBA. Trimester Courses S. No. 5 6 7 8 Code No. HMPRBA-IB 401 HMPRBA-IB 402 HMPRBA.MM 401 HMPRBA-MM 402 HMPRBA-MM 403 HMPRBA. Trimester Courses S.IB 406 Title of the Course International Business Laws Management of Multi National Corporations Cross Cultural Business Management Global Marketing Management (or) International Trade Logistics (or) WTO and India Total Sessions 3 3 3 3 12 Credits 3 3 3 3 12 Marks CA TEA 40 40 40 40 160 60 60 60 60 240 Total 100 100 100 100 400 V.C. No.IB 403 HMPRBA.IB 505/ HMPRBA.

1 2 3 4 Code No. Trimester Courses S.No 5 6 7 8 Code No.V.OSM 504/ HMPRBA. HMPRBA -MM 501 HMPRBA.MM 504/ HMPRBA.OSM 505/ HMPRBA.MM 506 Title of the Course Sales and Distribution Management Customer Relationship Management Global Marketing E-Marketing (or) Bank Marketing (or) B-to-B Marketing Session 3 3 3 3 12 Credits 3 3 3 3 12 Marks CA TEA 40 40 40 40 160 60 60 60 60 240 Total 100 100 100 100 400 Total IV.MM 505/ HMPRBA.OSM 503 HMPRBA. No. No. HMPRBA-OSM 401 HMPRBA-OSM 402 HMPRBA-OSM 403 HMPRBA-OSM 404/ HMPRBA-OSM 405/ HMPRBA-OSM 406 Title of the Course Global Operations & Logistics Service Operations Management Strategic Logistic Management Project Management (or) EXIM Management (or) E-Business Systems Total Sessions Credits 3 3 3 3 12 3 3 3 3 12 Marks CA TEA 40 40 40 40 160 60 60 60 60 240 Total 100 100 100 100 400 V. 5 6 7 8 Code No. Trimester Courses S. HMPRBA-OSM 501 HMPRBA-OSM 502 HMPRBA.OSM 506 Title of the Course Operations Strategy Strategic Sourcing Supply Chain Risk Management Technology Management (or) Total Quality Management (or) Enterprise Resource Planning Total Sessions 3 3 3 Credits 3 3 3 Marks CA TEA 40 40 40 60 60 60 Total 100 100 100 3 3 40 60 100 12 12 160 240 400 8 . OPERATIONS AND SUPPLY CHAIN MANAGEMENT S.MM 502 HMPRBA -MM 503 HMPRBA. Trimester Courses E.

debates. credits are assigned to the courses based on the following contact periods per week per trimester.Trimester examination and he/she will not be promoted generally to register for subsequent Trimester of study. will be allowed to appear for the same examination along with his/her juniors.601 HMPRBA -602 Title of the Course Project Seminar Project Evaluation* Total Credits Internal External 2 4 6 50 50 200 200 Total 50 200 250 * Project Report Evaluation is double valuation by internal and external examiners for 200 marks and average marks shall be taken into consideration. Code No.2 However.VI. 1. situational analysis. HMPRBA. quiz. 4. Trimester Major Project work for 10 Weeks Marks S. 4. the Vice-chancellor on the recommendation of the Principal/ Director of the Institute may condone the shortage of attendance to the student whose attendance is between 66 % and 79 % on genuine medical grounds and on payment of prescribed fee. 9 .2 In general. 3. seminars. 2. 4.0 MEDIUM AND METHOD OF INSTRUCTION The medium of instruction (including examinations and project reports) shall be English. group discussions.4 A student who is absent for or failed in regular Trimester end examination.3 A student whose attendance is less than 66 % has to repeat the programme by paying stipulated fee along with the juniors.1 The course content of individual subjects (theory as well as practicals / tutorials) is expressed in terms of a specified number of credits.3 The curriculum of MBA programme is designed to have a total of 143 credits for the award of MBA degree. guest lectures. No. case analysis. role plays. A student is deemed to have successfully completed a particular trimester‟s programme of study when the student earns all the credits of that trimester and has no „F‟ grade in any subject of that trimester. The number of credits as assigned to a subject depends on the number of contact hours (lectures & tutorials) per week. presentations. 2. The student has to repeat the Trimester.1 A student whose attendance is less than 80 % in all the courses put together in any Trimester will not be permitted to attend the end. N lecture sessions per week= N Credits Two periods of practicals = 1 Credit Three or more periods of practicals = 2 Credits 2. etc. 4.0 CREDIT BASED SYSTEM 2. 2. The method of instruction shall comprise of class room lectures.0 ATTENDANCE REQUIREMENTS 4.

Component of assessment Marks Type of allotted Assessment Scheme of Examination (i) Mid Trimester examination: 15 marks. The marks for each of the components of assessment are as follows: Assessment Procedure S. 0 5. (i) 30 marks for Project Report. Business Games Sessions 10 . Note: In case of courses having practicals. (i) 200 marks for Project Report (ii) 50 marks for Project Seminar. type tests Performance Scores secured in the Business Games shall be during the considered for 50 marks. The trimester-end examination in theory subjects: 60 marks. the theory examination will be for 40 marks and practical exam for 20 marks.No. (ii) Two surprise subject related Quizzes : 5 marks each = 10/ or Situational Role play for 10 marks (iii) Classroom Presentation / Case Discussion/ Workshops / Group Discussion : 10 marks (v) Attendance: 5 marks. Viva on all the courses of study and industrial visits up to III trimester Viva on all the courses of study and industrial visits up to V trimester Internal 40 Continuous evaluation 1 External 60 Trimester-end examination 2 3 4 5 Total Minor Project (Eight weeks) Major Project (Ten weeks) Viva Voce (At the end of III Trimester) Comprehensive Viva (At the end of V Trimester) Current Business Affairs 100 50 250 100 Project Evaluation Project Evaluation Viva Voce 150 Viva Voce 6 50 7 Soft Skills 50 8 Business Games 50 i) Presentations: Best six out of Eight: Marks: 30 Presentations ii) Group Discussion: Best Two out of Three: Marks:20 Scores secured Best two out of three tests shall be considered in the objective for 50 marks.1 CONTINUOUS ASSESSMENT AND EXAMINATIONS The assessment of students‟ performance in each course will be based on continuous internal evaluation and trimester-end examination. (ii) 20 marks for its presentation.5.

will be allowed to appear for the same examination along with his/her juniors. 5. The contents and marks for each Viva-voce shall be as follows: III Trimester end Viva voce on the course of study and industrial visits of all three trimesters: 100 marks. on the basis of which marks up to 5 shall be awarded. 5. The attendance marks (maximum 5) shall be allotted as follows: Percentage of Attendance 80% to 84 % 85% to 89% 90% to 94% 95 % to 99% 100% Marks 1 2 3 4 5 5. In respect of case discussion.2 Attendance: 5.2.4 Viva-voce: The Viva-voce shall be conducted at the end of III.2.1 A student whose attendance is less than 80 % in all the courses put together in any Trimester will not be permitted to attend the end. V Trimester end Comprehensive Viva on all the courses of study. during courses up to V trimester: 150 marks.Trimester examination and he/she will not be promoted generally to register for subsequent Trimester of study.2. for which marks up to maximum of 5 shall be awarded. The student has to repeat the Trimester. industrial visits. the total class will be divided into a number of small groups and asked to discuss and present individually on a chosen topic.5. Case Discussions and Assignments In the case of class room seminars.2 However.2.3 Class Room Seminars. 5. 5. each student has to prepare a write up on a topic given by the faculty concerned and present the same in the class room.3 A student whose attendance is less than 66 % has to repeat the programme by paying stipulated fee along with the juniors. VI Trimester end Project Seminar Project Evaluation : 50 Marks : 200 Marks 11 . the Vice-chancellor on the recommendation of the Principal/ Director of the Institute may condone the shortage of attendance to the student whose attendance is between 66 % and 79 % on genuine medical grounds and on payment of prescribed fee. V and VI trimesters.4 A student who is absent for or failed in regular Trimester end examination.

2 Industrial Visits Students shall make not less than one industrial visit in each trimester.1 Guest and Visiting Faculty Senior Executives from industry shall be invited periodically to serve as guest and visiting faculty. No separate credits are granted by the institute for BEC. which is a non-credit course. Soft Skills. A brief account of these visits shall be prepared and produced at the time of the viva-voce to be held at the end of III and V Trimesters. Business English Certificate (BEC) Reading. The student should submit a report on each guest lecture to the faculty member concerned.6. Among these.4 Internship (Major Project) Students shall undergo practical training in an organization for a minimum period of 10 weeks. The report incorporating observations. 6.2. the following are the Professional Development Courses offered for the benefit of the students. drawn from various graduate programmes. 7. The sessions in this course are handled by guest faculty from industry as well as the core faculty of the institute. 7. The duration of the Bridge Course is 30 hours. The major project report shall be accompanied by a certificate of practical training obtained from the organization concerned. It is offered at the beginning of the first trimester and is meant for familiarizing the students.3 Minor Project The students have to undertake a minor project during summer vacation at the end of first year for eight weeks and should submit the report on it. Attendance for guest lecture is compulsory. writing. findings and suggestions related to the field of training shall be submitted within two weeks after the completion of the training. The certification is internationally valid.1. The student has to undergo practical training in all the functional areas of the organization and then concentrate on a particular topic for preparing the Major Project Report under the supervision of one of the senior executives of the organization and one of the faculty members as the project guide. 6. Bridge Course A Bridge Course.0 INTERACTION WITH INDUSTRY In order to make the programme more relevant. 7. close interaction with industry shall be arranged through the following means: 6. is compulsory for all students admitted to the Programme. the Bridge Course. At least two guest lectures by industry professionals shall be arranged in each trimester.0 PROFESSIONAL DEVELOPMENT COURSES Apart from the Core Courses. 12 . BEC. and Campus to Corporate Training are non-credit courses. listening and speaking skills in Business English are imparted through training sessions preparing the students for Business English Certificate examination conducted by the University of Cambridge. 6. to the basic background knowledge for management studies. and Business Games carry credits as described below. while Current Business Affairs.

Students are required to secure minimum 20 marks out of maximum 50 marks. In case of courses having practicals. 1. Section B : Five short Essay type questions (Either or choice Questions from each unit) Section C : One Caselet ( not more than 200 words) Total Marks 5 X 2 = 10 Marks 5 X 8 = 40 Marks 1 X 10 =10 Marks 60 Marks 13 . Campus to Corporate Training Students shall undergo compulsory training for 100 hours spread across a trimester in employability skills. 3. the duration of the theory exam shall examination it shall be for 90 minutes. Instant examination will be conducted for failed candidates. Best two scores out of three shall be considered for 50 marks. Instant examination will be conducted for failed candidates. Best two scores out of three shall be considered for 50 marks. Instant examination will be conducted for failed candidates.4.0 EXAMINATION PATTERN The duration of each examination shall be three hours. 7. The training is meant for honing the skills of students to make them industryready and thus aid good placements.3. The following shall be the structure of the question papers of different courses with exception of courses papers without practicals.5 Soft Skills Evaluation is based on scores secured in the tests conducted by the trainer after each session. No. 7. be for two hours and for Practical A.7. 8. mentioned other than problem papers and computer S. Current Business Affairs Following shall be the examination pattern of Current Business Affairs and Soft Skills: (i) Group discussion: Best two out of three will be considered and marks: 20 (ii) Online test: six out of eight tests and marks: 30 Students will be given a business periodical every week and group discussion and online test will be conducted on the issue announced in advance. Pattern Section A : Five one page answer questions (Five out of Eight to be answered. 2. and does not carry any credits. 7.6 Business Games Evaluation is based on scores secured in the tests conducted by the trainer after each session. at least one question from each unit). Students are required to secure minimum 20 marks out of maximum 50 marks.

The minimum pass percentage in case of Practical examinations shall be 40%. S. Section B : Five essay type questions (Either or choice questions from each unit) Total Marks 5 X 3= 15 Marks 5 X 9 = 45 Marks 60 Marks 9. 14 . Section B : Five essay type questions (Either or choice Questions from each unit) Total Marks 5 X 4 = 20 Marks 5 X 8 = 40 Marks 60 Marks C.0 GRADING SYSTEM 9. The grades and the corresponding grade points are as given in Table 2. 1. 1 2 3 4 5 6 7 Grade O A+ A B+ B C F Table 2: Grades & Grade Points Grade points Absolute Marks 10 9 8 7 6 5 Failed. a final grade will be awarded at the end of the trimester in each course.1 Based on the students‟ performance during a given trimester. 9. and is deemed to have earned the credits assigned to that course. The following shall be the structure of question paper for courses with numerical problems (Quantitative Courses). 9. Pattern Section A : Five one page answer questions (Five out of Eight to be answered). No. 2. The following shall be the structure of question paper for theory courses without case studies. S.4 In case of courses like CBA. 2. S. No. the minimum pass percentage shall be 40%. S. 3.3 The minimum of 24 marks in case of theory papers without practicals and minimum of 16 marks in case of theory papers with practicals to be secured in each paper at the trimester end examination in order to pass the course. 1. Soft Skills and Business Games/Workshops.2 A student who earns a minimum of 5 grade points (C grade) in a course is declared to have successfully completed the course. The following shall be the structure of question paper for Computer related courses and Communication courses having praticals. Pattern Section A : Five one page answer questions (Five out of Eight to be answered. Section B : Five short Essay type questions (Either or choice Questions from each unit) Practicals Total Marks 5 X 2= 10 Marks 5 X 6 = 30 Marks 20 Marks 60 Marks D. 2. Pattern Section A : Five one page answer questions (Five out of Eight to be answered). 0 90 and above 80-89 70-79 60-69 50 – 59 40-49 Less than 40 9. No.B. No. 1. at least one question from each unit). and for Project Reports and Viva-Voce/Project Seminar/Project presentation.

10.2 12. 12. 0 EVALUATION: The answer scripts of Trimester-end examinations shall be subjected to double valuation. REAPPEARANCE 12.3 13. a similar formula is used considering the student‟s performance in all the courses taken in all the trimesters completed up to the particular point of time. the student must have necessarily passed all the courses of every trimester in the first attempt. the scripts of Trimester-end examinations shall be valued by both internal faculty who taught the course and external faculty who has put in three years of experience in teaching the particular course at Post Graduate level.0 * In addition to the required CGPA of 8. G = grade points obtained by the student in the course.0* ≥ 7. 10.0 ≥ 5.1 A Grade Point Average (GPA) for the trimester will be calculated according to the formula: Σ [C x G] GPA = ---------------ΣC Where C = number of credits for the course. A student who has secured „F‟ Grade in Practicals shall have to reappear for Special Examination. A student who has secured „F‟ Grade in Project work shall have to improve his report and reappear for viva-voce of project work at the time of special examination.10.3 To arrive at Cumulative Grade Point Average (CGPA). 12. Table 3: CGPA required for award of Degree Distinction First Class Second Class Pass ≥ 8.0. 11.2 Grade Point Average (GPA) is awarded to those candidates who pass in all the subjects of the trimester. 10.1 A Student who has secured „F‟ Grade in any theory course of any trimester shall have to reappear for the trimester end examination of that course in the following year. 15 .4 The requirement of CGPA for a student to be declared to have passed on the successful completion of the MBA programme and for the declaration of the class is as shown in Table 3. may be permitted to appear for the special examination.0 ≥ 6. SPECIAL EXAMINATION A student who has completed the stipulated period of study for the MBA programme and still having failure grade („F‟) in not more than 3 theory courses excluding practical examination and Project Viva voce. which shall be conducted in the summer vacation at the end of the last academic year. While the scripts of Mid-Trimester shall be valued by the internal faculty who taught the course.0 GRADE POINT AVERAGE 10.

0 15. However a student may complete the programme in not more than four years including study period.14.1 ELIGIBILITY FOR AWARD OF THE MBA DEGREE Duration of the programme: A student is ordinarily expected to complete the MBA programme in six trimesters of two years. However the above regulation may be relaxed by the Vice Chancellor in individual cases for cogent and sufficient reasons. the eligibility to reappear for improvement of grades is subject to the rules of the university with regard to this system. and d) No disciplinary action is pending against him / her. IMPROVEMENT OF GRADES: The candidates will be permitted to re-appear course wise along with their juniors for any Trimester end examination to improve their grades and class within the six trimesters. c) Has no dues to the Institute. hostels. 15. However. 15. b) Successfully acquired the minimum required credits as specified in the curriculum within the stipulated time. 16 .2 A student shall be eligible for award of the MBA degree if he/she fulfils the following conditions: a) Registered and successfully completed all the courses and projects. NCC / NSS etc. Libraries.

SYLLABUS Master of Business Administration (MBA) Programme Code HMPRBA201000 TRIMESTER I: S. Code No. 3. 6.No. 8. 1. 5. 4. 2. 7. HMPRBA 101 HMPRBA 102 HMPRBA 103 HMPRBA 104 HMPRBA 105 HMPRBA 106 HMPRBA 107 HMPRBA 108 Title of the Course Principles and Practice of Management Indian Ethos & Values in Management Managerial Economics Business Laws Financial Accounting & Analysis Quantitative Methods Written Analysis & Communication IT for Management 17 .

New Delhi: 2008. Types of Organizations. New Delhi Business World. Ahmedabad 18 . Sherlakar.. Corporate social responsibility.Planning Premises. 5.Motivation. Management. Scott A Snell. New Delhi GITAM Journal of Management.. New Delhi: 2004.Importance. David B Balkin. 2. Thomas S Bateman. UNIT II: Planning. Terry and Franklin. New Delhi: 2007. UNIT IV: Leading. McGregor and Hertzberg Theories of Motivation. New Delhi: 2008. Tata McGraw-Hill Publishing Company.Management by objectives (MBO) and Decision Tree Analysis. Types and Steps in Planning .Management Thought – Functions and Principles of Management. Management. Prentice Hall of India Pvt. Management: a Global and Entrepreneurial Perspective. Freeman and Gilbert. Management Perspectives. 4.. 10. Journals 1. 2. Styles of leadership. Theories of Leadership . 6.Making controlling effective – Techniques of Controlling. New Delhi: 2008. Hill. New Delhi: 2007. Management. Business Today. Mac Millan India Ltd. UNIT III: Organizing. Principles of Management. Harvard Business School Publishing Co. 3. USA Indian Management.. Mark V Cannice & Harold Koontz. Management Concepts and Practices. UNIT I: Introduction to Management.. Maslow‟s. 4. New Delhi: 2007. TMH.. ABP Pvt Ltd. Steven McShane. McShane. Principles of Management. N.Ltd. Caselet (Not Exceeding 200 Words) Activity: Discussion on contribution of various management gurus Text Book Heinz Weihrich. GITAM University. 5.Leadership. The India Today Group. New Delhi Vikalpa. Management Today: Principles and Practice. McMillan India Ltd. AITBS Publishers.. Robert Cardy. Principles of Management.MPRBA-101: PRINCIPLES AND PRACTICE OF MANAGEMENT The objective of this course is to enable the students to understand the fundamental principles and the practice of management.. Delegation..TMH. Luis Gomez Mejia. This will form foundation to study other functional areas of management. New Delhi: 2007. 6. New Delhi: 2010. TMH. Stoner. 9. 8. TMH. 7. Process of Controlling .Decision making and forecasting. Himalaya Publishing House Ltd. Steps in Decision making .Line and Staff functions. Visakhapatnam Harvard Business Review. IIM.Structure. Reference Books 1.. Charles Hill. Boulder. 3. GIM. TMH. Burton Gene & Thakur Manab. Tim Hannagan.Blake and Moutons Managerial Grid . New Delhi: 2007. and Decentralization of Authority . New Delhi: 2007. Principles of Organizing. UNIT V: Controlling .. Principles and Practice of Management. Process. Balasubrahmanian. AIMA.

N. 3.K. Management by Values. 4. 3. TMH 1987. TMH. 2. Secular Vs Spiritual Values in Management. Holistic Approach for Managers in Decision Making. Caselet (Not Exceeding 200 words) Activity: Comparative study of personal values that govern approaches to management in India and outside. 1983. and N. Kumar. Journal of Human Values. Colling. Khandelwal. UNIT I: Model of Management in the Indian Socio –Political Environment: Work Ethos. UNIT V: Emerging Trends: Indian Ethos and Corporate Governance – Relevance of Gandhian Thought for the contemporary managers. S. 1998. Text Book Chakraborty. 2.Indian perspective . Foundations of Managerial Work – Contributions from Indian thought. Grifftiths.K. Oxford University Press. Journals 1. Ahmedabad The Journal of Value management New Delhi The Journal of the Society for Business Ethics 19 . Himalaya publications house. 4. Indian Heritage in Production and Consumption. Concepts & Cases. The Story of My Experiment with Truth. Sage Publications Vikalpa.M. Reference Books 1. Managing in Turbulent Times. 6. Indian Ethos and Values for Managers. Kuberoi Managing Secularism in the new Millennium Excel books 2000.K. 1998. 1991. S. Problems relating to Stress in Corporate Management – Indian Perspective. Gandhi.P. UNIT III: Need for values in global change. Management Effectiveness and Quality of work life Indian insights.M. Pan Books London. 5. Drucker.HMPRBA-102: INDIAN ETHOS & VALUES IN MANAGEMENT The objective of this course is to expose students to Indian ethos and inculcate Indian values in order to mould students into ethical management graduates. Science and Human Values. Chakraborty. Chakraborty. Business Ethics. UNIT IV: Personal Growth and Lessons from Ancient Indian Educational System. B. Himalya Publications House 2011 Sadri. UNIT II: Indian insight into TQM. S.Values for Managers. Navjivan Publishing house 1972.K. S. London 1985 7. Dr. The Marriage of East and West. Indian Institute of Management.

UNIT V : Market Analysis – Basis for classification of Markets . Dr. Vikas Publications. which is useful for management decision-making and to enhance their understanding of major concepts of managerial economics. 4. The Economist News Paper Ltd. Clifford W. Pearson Education. Traditional & Behavioral Theories. Singapore 20 . New Delhi: 2007. Jerold Zimmerman. S. New Delhi: 2007. Managerial Economics. A Sameekha Trust Publication. Peterson H. UNIT I: Managerial Economics – Nature and scope of Managerial Economics – Theories of a firm: Objectives.L. Production functions. 4.Gupta.Mote.Demand forecasting: Methods to forecast demand for old product & new product. 2. Charles. 2007. Managerial Economics. GIM. Mumbai GITAM Journal of Management.D. Economic and Political Weekly.S. Visakhapatnam Indian Economic Journal.M. Managerial Economics.Price and Output determination under Perfect Competition.G. UNIT II: Demand and Supply Analysis – Determinants of demand .Law of Demand . Chris and Jain Sudhir K. Smith. Christopher. Monopoly. Managerial Economics.L. Mehta. 6. Managerial Economics. New Delhi: 2007. CES. GITAM University.. Reference Books 1.Demand Schedule – Determinants of Supply – Elasticity of demand – Types of Elasticity of demand . P. UNIT IV: Cost Analysis – Introduction to Cost concepts – Different types of costs. 3..HMPRBA-103: MANAGERIAL ECONOMICS The objective of this course is to introduce to the students microeconomic analysis.Chand & Sons. TMH. New Delhi: 2007.S Paul.. UNIT III: Production Analysis – Production functions – Law of variable proportion – Returns to scale – Isoquants and Isocost curves and expansion path. oligopoly Markets. Dwivedi. Himalaya Publishing House.N. Mumbai: 2007. TMH. V. R.. Cobb-Douglas.. 2. Managerial Economics. New Delhi The Economist. McGraw Hill Publications. 5.Craig Lewis W. 3. Academic Foundation. Managerial Economics. Thomas & S. Long run and short run cost curves-Pricing methods based on costs.Mihtani. New York: 2007. James Brickley. Journals 1. Monopolistic... Caselet (Not Exceeding 200 words) Text Book D.

Business Law. ILJ Indian law journal New Delhi 4.K. Visakhapatnam 2. New Age Publishers.. Elements of Mercantile Law. The Journal of Law and Society New Delhi 5.. Principles of Mercantile Law. N. UNIT V: Company Law – Kinds of companies – Formation and Incorporation of a Company – Memorandum of Association – Articles of Association – Prospectus – Winding up of a Company. GITAM Journal of Management. Kapooor.S. UNIT IV: The Negotiable Instruments Act. UNIT II: Sale of Goods Act – Sale and Agreement to Sell – Conditions and Warranties – Transfer of Property – Rights of Unpaid Seller – Law of Agency – Definition – Kinds of Agents – Creation of Agency – Rights and Duties of agent and principal – Termination of Agency. UNIT III: Salient features of RTI.D.S. Lucknow: 2007. ICFAI Journal of Business Laws. 1881: Types of Negotiable Instruments – Parties (Holders and Holder on due course) – Endorsement – Kinds of Endorsement . New Delhi: 2006. Kapooor. 3. Sultan Chand. Gulshan & G. UNIT I: Contract Act – Kinds of Contract – Essentials of a Contract – Offer and Acceptance – Free Consent – Capacity of the Parties – Consideration – Legality of Object – Performance of contract – discharge of contract – Quasi Contract. Hyderabad 3. The Canadian Journal of Law and Society 21 . Journals 1. New Delhi: 2012 References Books 1..Discharge . Caselet (Not Exceeding 200 words) Activity: Study the prospectus of a company and report on how it complies with acts. Eastern Book Company. Gulshan .D. Sultan Chand.. Cyber Law. Intellectual Property Rights.Modes of Discharge. and Environment Laws. ICFAI University Press. GITAM University. Business & Corporate Laws. 2. Kapoor. 4. Consumer Protection Act. Business Law. Avatar Singh. Text Book N. New Delhi: 2005. New Delhi: 2007.HMPRBA-104: BUSINESS LAWS The objective of this course is to impart to the students the legal aspects of business transactions in general and specifically to acquaint them with the salient features of the essential Indian acts that deal with business. Excel Books.

Finance India. Financial Accounting. Volume I. UNIT II: Processing of Transactions . Indian Institute of Finance. (With Numerical Problems) (A Workshop will be organized by an external organization for a minimum of 3 days on Applications of Financial Tally Package which carries 10 marks included in internal assessment in place of class room participation). Tulsian P. GITAM University.K. Maheswari S. New Delhi: 2009.preparation of Trial Balance. New Delhi: 2007. Hanif and Mukarjee . 3. 4. Introduction to Financial Accounting. Jawahar Lal. Fourth Edition. PHI. GITAM Journal of Management. ICAI. New Delhi...C. Himalaya Publishers. Accounting for Managers.Managerial uses and limitations of Ratio Analysis. Text Book R.. 5.Double entry system – process of recording transactions preparation of Ledgers . Tata Mcgraw Hills Ltd. Vikas Publishing House. Scope and Significance of Accounting . Journals 1.. Narayanaswamy. Jaipur.Meaning and Types of Ratios – Ratios measuring short term solvency and long term solvency – Turnover Ratios – Profitability Ratios – Interpretation of ratios . 3. Hyderabad Journal of Accounting and Finance. New Delhi: 2011. Journal of Management and Accounting Research. Financial Accounting. New Delhi: 2011. New Delhi.Principles of accounting – concepts and conventions of Accounting – users of accounting information – branches of accounting – GAAP. 4.N & Maheswari S. GIM. Pearson Education. 2. Financial Accounting – A Management Perspective. Visakhapatnam. New Delhi: 2007.HMPRBA-105: FINANCIAL ACCOUNTING AND ANALYSIS The objective of the course is to equip the students with financial accounting concepts and methods from a managerial perspective. Cash flow analysis – Statement of cash from operations – preparation of Cash Flow Statements (With Numerical Problems) UNIT V: Ratio Analysis . UNIT I: Accounting – Nature. ICFAI University Press.. and enable them to analyze financial statements from this perspective. (With Numerical Problems) UNIT IV: Financial Statement Analysis. (With Numerical Problems) UNIT III: Preparation of Financial Statements – Preparation of trading account – Profit and Loss Account – Balance Sheet – Accounting Equation – Accounting treatment of adjustments. 22 . 2.objectives and methods of Trial Balance . ICFAI Journal of Accounting Research. Reference Books 1.: Funds flow analysis – Statement of funds from operations – preparation of Funds flow statement.

C. 3. UNIT-V: Probability Distributions: Binomial. Srivastava & Shailaja Rego. Coefficient of variation UNIT-II: Forecasting Techniques..HMPRBA-106: QUANTITATIVE METHODS The objective of this course is to enable the student to appreciate the role of quantitative methods in business decision making in solving management problems and in improving quantitative reasoning skills UNIT-I: Measures of Central tendency & Dispersion. Romania. Statistics for Managers-using Microsoft Excell. Prentice-Hall of India Private Limited. Variance. least squares method. Determination of correlation co-efficient. U.. semi averages. Additions & Multiplication Theorems of Probability. Sharma. Levine. T. Stastistics-Concepts and Applications. Quartile Deviation. New Delhi:2005 Journals 1. Sahadeb Sarkar.K. moving averages. Rubin. University of Washington. New Delhi. Association for Development through Science and Education. measurement of trend. Foster School of Business.2007 2. Hindawi Publishing Corporation. Poisson and Normal Distributions Problems in all the above Units Text Book Nabendu Pal.. New Delhi:2008 4. Mean Deviation. New Age International (P) Limited. Standard Deviation. Mode. 4. Statistics for Management. USA. Journal of Applied Quantitative Methods. . G. Richard I. Prentice-Hall of India Private Limited.N.2007 3. New Delhi. Levin. Quantitative Techniques for Managerial Decisions. Stephan. Measures of dispersion – range. Florida Institute of Technology. Meaning.V. Tata Mc Graw-Hill Publishing Company Limited. College of Business.. Journal of Applied Mathematics and Stochastic Analysis..Simple Linear Regression. International Journal of Operations and Quantitative Management. Measures of location – Mean Median. Srivastava. New Delhi: 2008 Reference Books 1. 2. USA. UNIT-IV: Basic concepts of Probability: Permutations & Combinations: Definition of Probability. Krehbiel & Berebson. Journal of Financial and Quantitative Analysis. Shenoy & S. David S. Harmonic Mean. Prairie View A&M University. Prentice-Hall of India Private Limited. Bayes Theorem and its application.. rank correlation UNIT-III: Time series: components of Time series. Statistics for Management. Geometric Mean. Freehand curve. Correlation. 23 . Different methods to construct regression equations.

Ramachandran Lakshmi. K. 2. John V. New Delhi. & Mukesh Chaturvedi. The Journal of Technical Writing and Communication (JTWC) 4. Pearson Education. E-mail and Other Brief Messages-Format and Layout of Memos and Emails-Strategies for Writing Effective Memos and E-mails-Note-taking UNIT IV: Writing Resumes and Application letters-Preparing Effective Resumes-Preparing Other Types of Employment Messages-Application Letters-Job inquiry letters UNIT V: Planning and Writing Business Reports and Proposals-Types of Reports-Informational and Analytical Reports-Proposals-Structuring Business Proposals-Documentation of Report Sources Caselet (Not Exceeding 200 words) Activity: Communicating through a personal blog & Presentation of the process Text Book Courtland L Bovee. Association for Business Communication. Business Communication Quarterly. 2008. UNIT III: Writing Memos. MacMillan India Ltd. New York. Thill. Herta A Murphy. Effective Business Communication. New York.K. International Journal Analysis of Written Communication and Research 24 . Ninth Edition. Journal of Technical Writing and Communication. Shirley Taylor. Kartik. 3. New Delhi: Pearson.. M. Reference Books 1. Krishna Kumar. Business Communication. Herbert W Hildebrandt. Journals 1. 2011. 2007. The McGraw-Hill Company. 3. 2. UNIT I: The Process of Preparing Effective Business Correspondence – The Seven Cs of Effective Written Communication-Applying the Three Step Writing Process-The Organization and Composition of Business Messages-Good News and Neutral Messages-Bad News Messages UNIT II: Writing and Composing Business Letters-Format and Layout of Business DocumentsBusiness Letters-Types of Letters-Persuasive Request Plan-Organization of persuasive messagesPersuasive requests-Requests about products and services-Request for changes in policy-Persuasive Sales Letters-Answering queries-Approving credits-Refusing adjustments on claims and complaints.HMPRBA-107: WRITTEN ANALYSIS AND COMMUNICATION The objective of this course is to enable the student to understand the significance of effective written communication of analysis of complex data. Business Communication Today. Charles H Sides. and to improve his/her skills of comprehending and writing business documents. Baywood Publication. Communication for Business. Jane P Thomas. 2007.

Excel Books. M. Prentice Hall of India. business value of security and control Issues in ISM. 5. UNIT V: Intelligent Systems in Business: Artificial Intelligence and Intelligent systems-Expert systems. New Delhi: 2007. UNIT I: Introduction to Computers: Basic Architecture of Computers. Marketing & Sales. GIM. Significance. 4. 6th Edition. E-Commerce overview – E-Commerce Applications. New Delhi: 2006. Journals 1. New Delhi: 2007. Enhancing PPT with animation schemes. 6. Need for Information Systems.GITAM University. Computer Based Information Systems. Information Technology. UNIT III: Information Systems for Business: Information Systems Concepts. 2. Reference Books 1. Table Handling. 7. MS-Excel – Cell Management. Types of Soft ware: System Software and Application soft ware. Turban. E-commerce. Management Information Systems. other intelligent systems. Network Topology. Ethical and global issue of intelligent systems. Himalaya Publishing House. Peter Norton. Electronic Data Interchange (EDI).V. Mclean. Mail Merge..S. UNIT IV: IS Security.S. New Delhi: 2008. Entering Formulas. 2. Visakhapatnam Indian Journal of Science and Technology. Wetherbe.. intelligent Agents. MS-Access – Database Concept.Jawadekar. Intranet and Extranet.. Stair. 2007. System Vulnerability and Abuse.Murthy. 4. 3. using forms. W. C. Foundations of IT. Introduction to Computers. Control and Audit: Security in ISM.Satya Sekhar.HMPRBA-108: INFORMATION TECHNOLOGY FOR MANAGEMENT The objective of the course is to acquaint the students with an overview of information technology and information systems. Dhiraj Sharma. Principles of Information Systems. Data Quest. 4th Edition. MS-Power Point – Working with Slides. Working with Functions. Management Information Systems. Categories of Information SystemsOperational Support Systems-Management Support Systems. MS-Office: MS-Word -Document Management. New Delhi GITAM Journal of Management. creation of tables. 3. Text Book Ralph. Classification of Computers. Thomson Course Technology 2003. Excel Books Limited. Tata Mc Graw Hills.V. IS support to Business FunctionsAccounting & Finance. Logistics and Human Resources Management Systems. Production.. W. New Delhi 25 . G. Tata Mc Graw Hills. UNIT II: Introduction to Networks: Types of Networks. Issues in Ism. New Delhi: Wiley Publications. Management Information Systems. George. Information Technology for Management: Transforming Organizations in the Digital Economy. Laudon and Laudon. Virtual Reality.. Reynolds. Chennai. Internet.. New Delhi: 2006. 2004.

5. HMPRBA 201 HMPRBA 202 HMPRBA 203 HMPRBA 204 HMPRBA 205 HMPRBA 206 HMPRBA 207 HMPRBA 208 Title of the Course Organizational Behaviour Business Environment Business Communication Operations Research Marketing Management Human Resource Management Cost Management Research Methodology TRIMEST ER II 26 .S. 3. 7. 4. 6. 1. 2. Code No. 8.No.

HMPRBA-201: ORGANIZATIONAL BEHAVIOUR The objective of this course is to understand Organizational Behavior and appreciate the foundations of individual and group behavior. Harvard Business Review. Visakhapatnam.Factors – Motivation – Nature. The India Today Group. Business Manager. 2. Leadership – Nature – Theories – Trait Theories – Behavioral Theories – Contingency Theories. Mc Graw Hill Publications. IIM. 5. New Delhi GITAM Journal of Management. Mullins. Caselet (Not Exceeding 200 words) Activity: A Management Game on Group Dynamics “Win As Much As You Can” Text Book Robbins. AIMA. Stephen & Sanghi S. Ltd. Organizational Behavior. UNIT V: Organizational Culture and Change Management .Organizational Culture – Nature – Cultures Functions . Oxford Publishers. Organizational Behavior. Laurie J.Perception . New Delhi: 2007. Oxford Publishers. New Delhi: 2008. Udai Pareek.. UNIT III: Foundations of Group Behavior . GITAM University. Ahmedabad 27 . Journals 1. 3. Organizational Behavior. New Delhi: 2008.Approaches to Managing Organizational Change – Lewin‟s Model – Kotter‟s Plan for Implementing Change – Organizational Development Techniques. 6. Applications of Motivation. USA Indian Management. UNIT I: Introduction . 7. UNIT IV: Organizational Structure – Nature – Work Specialization – Departmentalization – Chain of Command – Span of Control – Centralization and Decentralization.. Reference Books 1. Stages of Group Development – Group Structure – Group Decision-Making.. Organizational Designs – The Simple Structure – The Bureaucracy – The Matrix Structure – The Team Structure – The Virtual Organization – The Boundary less Organization. 3. Alwar Business today. 4. New Delhi Vikalpa. Foundations of Individual Behavior-Attitudes – Types of Attitudes.Organizational Behavior – Nature – Management Functions – Management Roles – Management Skills – Systematic Study.Groups – Nature – Classification. Mc Shane & Von Glinow. Pearson Education. Harvard Business School Publishing Co. 2010. UNIT II: Perception and Motivation . 2. GIM. New Delhi Business World.. Theories of Motivation – Hierarchy Needs Theory – Two-Factor Theory – Expectancy Theory. ABP Pvt. Management and Organizational Behavior.

New Delhi: 2006 3. Shaikh Saleem. Political.Measurement – Monetary and Fiscal policy – Business cycles –Theories – Phases. New Delhi GITAM Journal of Management. IIM. Misra & Puri. IIM. 6. Ltd. Himalaya Publishing House. Business Today. New Delhi: 2008. Visakhapatnam Indian Management. UNIT III: Industrial Policy statement of the government –New industrial policy1991 . Ltd. Macro Economics . Mumbai: 2011. UNIT II: Theoretical Frame work and Functioning of the Economy: Economic system types – Objectives of five year Planning – LPG policy in India. 5. Legal. GITAM University. Reference Books 1. C Rangarajan & BH. Dholakia.Sundaram. Caselet (Not Exceeding 200 words) Activity: Select an industry and study the impact of LPG policy Text Books 1. Tata McGraw-Hill.Overview – Concept and Significance.Kinds of environment – Economic. Pearson Education. Tata McGraw-Hill Publishing.. 4. ABP Pvt. Paul. 2.S. 2. New Delhi Management Review. Ahmedabad 28 . UNIT I: Business environment . 5. Business Environment (Text and Cases). Bangalore Vikalpa. New Delhi: 2006. Chand & Co. New Delhi Business World. Indian Economy. Justin. Social and Technological environment –Influence on Business. S. UNIT V: Economic Concepts and Policies: National Income: Definition –Concepts . AIMA. Tata Mc Graw-Hill Publishing.202: BUSINESS ENVIRONMENT The objective of this course is to make students understand the basic facets of Indian business environment and to acquaint them with the emerging issues in business particularly at the national level in the light of the New Economic Policies. S Francis Cherunilam. The India Today Group. New Delhi: 2006. 3. Indian Economy.Theory and Application. UNIT IV: Behavioral and Technical Function: Consumption Function-Components of Consumption – Investment Function . Gupta. New Delhi: 2007.Competition Act – MNCs.. 4. G... Business Environment. Journals 1. Ruddradutt & KPM. 2. New Delhi: 2006. Business Environment. GIM. Himalaya Publishing House.HMPRBA. Managerial Economics.Components of Investment -Keynesian IS-LM Framework..

Ninth Edition.Language .Interpersonal Influence – The Influence Process – Resistance to Change – Organizational Limitations to Interpersonal Influence. 4.. McGraw-Hill. Cummins. Hyderabad ICFAI Journal of HRM. M M. Mc Graw-Hill. National HRD Net work. Basic Business Communication – Skills for Empowering the Internet Generation. . Hyderabad. New Delhi GITAM Journal of Management. 2007. 2. 7.Nonverbal Communication – Nondirective Counseling.. UNIT V: Interpersonal Influence . Wofford. Transactional Analysis. 2011.Feedback . Hyderabad 29 . John V.HMPRBA-203: BUSINESS COMMUNICATION The objective of this course is to enable students to understand the dynamics communication in an organization.Models . Lesikar & Flatley.Communication as a process . HRM Review. Business Communication Strategies.. Courtland L Bovee. New Delhi. UNIT II: Management of Interpersonal Communication – Intrapersonal Foundations for Communication – Motivation.Exchange Theory. Business Communication Today. USA. 1977. & Mukesh Chaturvedi. UNIT IV: Barriers – Power Differences . Visakhapatnam Harvard Business Review. UNIT III: Models for Understanding Interpersonal Relationships. Pearson. Organizational Communication – The Keystone to Managerial Effectiveness. Journals 1. Reference Books 1. Asia Pacific Institute of Management.Achieving effectiveness in Human Communication. 2006. Gerloff and Robert C. ICFAI University Press. Caselet (Not Exceeding 200 words) Activity: Role plays based on gateways to effective communication & other concepts Text Book Jerry C. how interpersonal relationships impact on interpersonal communication and to gain a perspective on the Management process and its dependence on communication. Perception. 6. GITAM University.Defensiveness . ICFAI University Press. Harvard Business Publishing Co. 3. 3. UNIT I: Communication and Management – The Paradox of Human Communication – The Management Process and Communication.Gateways – Interpersonal Trust Listening . 9th Edition. ICFAI University Press. New York: McGraw-Hill. Johari Window. Edwin A. 2. Monippally. 5. Thill. Asia Pacific Journal of HRM.. Emotions. Hyderabad ICFAI Journal of Organizational Behavior. HRD Times.

Mathematical Formulation of LPP – Solutions: graphical &simplex. The European Journal of Operational Research (EJOR) 5. Journal of Applied Statistics. Kalavarthy. 2. Principles of Operation Research for Management. U. Richard Mojena.V.Introduction to Transportation. Franks S. Prairie View A&M University . (M/M/I) (N/FCFS) Problems in all the above Units Text Book G.Game theory: Introduction.D. Minimum cost method . International Journal of Operations and Quantitative Management. UNIT V: Simulation and Queuing Theory: Types of simulation – random variable-Monte-Carlo technique. Sultan Chand & Sons.S.Sharma. Role of Operations Research in Decision Making. Assignment Problem: Introduction .C. UNIT II: Linear Programming Problem . 2. Srinivasan.Nature of Operations Research.Introduction.Shenoy. Rout ledge. Scope of Operations Research.Principles & Applications.Solving of Assignment problem by Hungarian Algorithm.K. UNIT IV: Game Theory and Decision Theory . Tata Mc Graw-Hill Company Limited.Vogel‟s Approximation .K. 2006. Kedar Nath Ram Nath & Co. G. Procedures of finding Basic Feasible and Optimal solution – NW corner rule . GITAM Journal of Management. Introduction to Operations Research-Concepts and Cases.S. Management Applications of Operations Research. Pure Strategies. New Delhi: 2007 4. 6. Main characteristics of Operations Research.. Srivastava and S. UNIT III: Transportation and Assignment . Operations Research. Lieberman. Decision theory: decision under certainty and uncertainty. New Age International (P) Limited. Operations Research . Sharma. Taylor & Francis Group . GITAM University.Gupta and Manmohan. AITBS Publishers.. USA 3. Operations Research for Management. Queuing Theory: Introduction – Queuing System – Queuing Models (M/M/I) (∞/FCFS). Hillier & Gerald J.. 2007. 2001 Journals 1. International Journal of Mathematics in Operational Research (IJMOR) 30 . New Delhi: 2005 5. Buknick Mcleavey.. Two Person Zero Sum Games. Mixed Strategies. Kantiswarup. Dr. UK 4. Frederick S... 2002. Dominance Principle. Prentice-Hall of India Private Limited. P. 3. New Delhi: 2007 Reference Books 1. Problems. Vikas Publishers House Pvt. Operation Research.Ltd. MODI method. GIM. Operations Research. Visakhapatnam.HMPRBA-204: OPERATIONS RESEARCH The objective of this course is to use mathematical techniques to obtain the best possible solution to optimization problems involving limited resources UNIT I: Introduction . College of Business.

Personal Selling. Excel Books. GIM. and enable them to apply the key concepts to practical business situations. Visakhapatnam Vikalpa. Sales Promotion. Etzel.. Hartley & Rudelius.HMPRBA-205: MARKETING MANAGEMENT The objective of this course is to provide the student with an overview of marketing concepts and principles. 1st Edition. Tata Mc Graw Hill. 6. 13th Edition 2008. Tata Mc Graw hill. International Management Institute. Perreault.Business orientations towards Marketing – Emerging Challenges in Marketing. 2007. Text Book Philip Kotler & Kevin Lane Keller. Marketing Management – Text & Cases. 3. New Delhi 2006. 1st Edition. IIM. Marketing Management – Text & Cases..Channel Management UNIT V: Promotion – Nature and Importance of promotion . 4.2nd Edition 2007. 7. UNIT II: Marketing Environment – Analyzing Macro & Micro environment – Consumer behaviour – factors influencing buyer behaviour – buying process – Segmenting. Excel Books . Social. UNIT I: Introduction to Marketing – Nature. Reference Books 1. Bangalore Global Business Review. Ahmadabad Management Review.. 3. Marketing Concepts & Cases. Ramaswamy & Namakumari. Pearson India.2008. GITAM University. 2. Prentice Hall.Promotional Mix – Managing Advertising. Marketing Management. New Delhi: 2011. New Delhi International Asia pacific Elk Journal of Marketing 31 . Targeting & Positioning (STP) UNIT III: Marketing Strategy – Elements of the marketing Mix – Marketing Strategy – Product Mix management – New Product Development – Product Life Cycle UNIT IV: Pricing – Objectives – Methods & Strategies – Channels of Distribution – Types of channels . 4. 15th Edition 2008. Marketing – The Core. Basic Marketing. 2.. Tata Mc. Public Relations & direct marketing – IMC – Recent trends in Marketing (Viral. Marketing Management – Text & Cases. 5. Philip Kotler. Kerin. IIM. Tapan K Panda. 5. Scope & Importance of Marketing – Core Concepts of Marketing . S H H Kazmi. Journals 1. and Green Marketing) Caselet (Not Exceeding 200 words) Activity: Develop Marketing Strategy for a product of your choice. Principles of Marketing. Graw Hill 7th Edition 2010. GITAM Journal of Management.

8. 3. HR Planning: Strategic and Human Resource Planning. Rosemary Elixabeth Iucas. Human Resource Management. 2009..Hollenbeck. Raymond Andrew Noe. McGraw Hill Pub. McGraw Hill Pub. Job design. Quality circles. The management of conflict: Sources of grievances. John Bernardin. Harvard Business Review.Organizational Development UNIT III: Compensation Management-Wage & Salary Administration-Fringe Benefits-IncentivesSocial Security Measures-Job Evaluation system UNIT IV: Integration: Quality of work life. Louis & Gomitz Mejia et. 10. Raymond Andrew Noe. Edwin B. 2006. The ICFAI University Press. McGraw Hill Pub. Guidelines for handling grievances.. Gerhart & Wright. New Delhi: 2007. Managing Human Resources. East Lansing. Personnel Management.Training & DevelopmentCareer Planning & Development. Industrial Relations. HR Planning process. al. John M Ivancevich. 7. 2006. Job redesign. Dessler. 32 . remedial measures. Human Resource Management. Human Resource Management. HR Information systems. McGraw Hill-4th Edn. Assessment of HR requirements... Barry Gerhart. Collective Bargaining. Human Resource Management. Hollenbeck. 2007. John R. 2007. John R. Noe. 2007. 2007. HR Functions and Policies UNIT II: Staffing: The Recruitment Process-The selection process-Induction and Placement UNIT II: HRD: Introduction-Performance Appraisal and Management . 2007.. Harvard Business School Publication Co. Hyderabad. Mirza S Saiyadain.Job Analysis and Design: Uses of Job analysis.HMPRBA-206: HUMAN RESOURCE MANAGEMENT The objective of this course is to acquaint the students with the concepts and functions of human resource management. 2007. Fundamentals of Human Resource Management. Human Resource Management.. New Delhi: 2007. 9.Maintenance of HR: Caselet (Not Exceeding 200 words) Activity: Select a company and study the recruitment process Text Book Flippo. McGraw Hill Pub. 2. 5. McGraw Hill Pub.. Pearson Education.. the grievance procedure.. 6. Human Resource Management. HRM Review. Industrial Disputes and causes. McGraw Hill Pub. H. USA. 4. Tata McGraw Hill Publishing Co. McGraw Hill Pub. 2. Pearson Education... Hamish Mathieson & Benjamin Lupton. Hollenbeck. Reference Books 1. Wayne Cascio.. Human Resource Management. Journals 1. Human Resource Management. UNIT I: HRM: Introduction .

Cost Accounting. IGNOU. Advanced Cost Accounting. S.Direct and Indirect Labour CostSystems of Payment of Wages – Overheads . Sriram Centre for Industrial Relations. Journals 1. Human Capital. 2. Lal Nigam & Sharma. New Central Book Agency Ltd. cost control and cost management. Cost and Management Accounting. The Chartered Accountant. Chand Publications. 4. GITAM University. Kalyani Publishers. Calcutta: 2009. UNIT IV: Activity Based Costing (ABC). The Management Accountant. New Delhi. 5. 2. S.Gupta. Himalaya Publishing House. New Delhi: 2010. HR Information Services. Management Accounting. Caselet (not exceeding 200 words) Activity: Text Book Shanna..Nature and Scope of Cost Accounting – Types of Direct and Indirect Material Cost. Shashi K.3.. Select any company and study the cost structure 33 . Visakhapatnam. 3.Labour cost.. Reference Books 1.Issue of Materials. New Delhi: 2010. Maheswari.N. New Delhi. New Age international. GIM. New Delhi: 2009. Kolkata. Chakravarthy. Management Accounting. S. GITAM Journal of Management. GITAM Journal of Management. Tukaram Rao. UNIT I: Elements of costs. Indian Journal of Industrial Relations.Pricing Methods. Jaipur. 4.Classification.K.Scope – Benefits and Limitations of Activity based Costing – Practical Illustrations UNIT V : Budgeting and Budgetary Control – Various types of budgets – Flexible budgets – Production budgets – Sales budgets – Performance budgets – Zero Based Budgeting. 3. Journal of Management Accounting and Research. New Delhi 5. HMPRBA-207: COST MANAGEMENT The objective of this course is to equip students with various techniques and methods of costing. GITAM University Indian Journal of Commerce. 4. Allocation and Apportionment of Overheads. Mumbai: 2007. UNIT III : Application of Break Even Analysis – Decision involving alternative choices – Make or buy Decisions – Exploring New Markets – Determination of sales mix – addition or deletion of a product.. New Delhi. UNIT II: Preparation of Cost Sheet – classification of costs – prime cost – works cost – cost of production – cost of sales – Preparation of Cost sheet for special work orders.

34 .

Macmillan India ltd. Research Methodology – Methods and Techniques. 2.. Westfall and Stouch. Types of research. City University London. Methodology of Research in Social Sciences. UNIT–IV: Data Tabulation-Analysis and Interpretation: Editing. London. Wilkinsan and Bhandarkar. New Delhi: 2005.S. Oxford University Press. R. New Age International Publishers. Journals 1. UK 4. C. Himalaya Publishing House.. Cass School of Business. 35 .. GITAM Journal of Management..R.Determination of Sample Size-Census Survey Vs Sample Survey-Advantages of Sampling – Sampling Methods-Probability Sampling-Non Probability Sampling. Journal of Management Research. Himalaya Publishing house. University of Delhi. Data Collection.. UNIT-V: Types of Reports. Research Methodology in Behavioral Science. GIM.Sources of Data-Methods of Data Collection-Questionnaire Design and Pre Testing of Questionnaire. International Journal of Social Research Methodology. New Delhi: 2004 5. Electronic Journal of Business Research Methods. New Delhi: 2005. UNIT-I: Introduction . Concept and Construction of Hypothesis.Graphic and Diagrammatic Representation of Data. 2. Purpose and Principles –Types of Research DesignExploratory – Descriptive – Experimental. UNIT–II: Research Design – Meaning. 3. New Delhi: 2005.HMPRBA-208: RESEARCH METHODOLOGY The objective of this course is to familiarize the students with the concepts and the techniques of Research Methodology applicable to business arena. Research Methodology. UK. All India Travel Book Sellers. 6. Faculty of Management Studies. Text and cases.R.Contents of Report-Formats of Reports-Presentation of Reports. Visakhapatnam 3. New Delhi: 2007. Text Book Kothari. Thomas Coram Research Unit. Krishnaswami. New Delhi: 2005. Mumbai: 2006. 4. GITAM University. New Delhi. Prentice-hall of India Pvt Ltd.Importance of Research.Steps in Testing Hypothesis. UNIT–III: Sampling & Sampling Designs. Research Methods. R. Marketing Research. Research Process-Problem Identification-Formulation-Classification. Institute of Education. O. Dwivedi. Brayman.. Reference Books 1.Pannersalvem. Decoding and Classification of DataPreparation of Tables-Analysis of Data .Scaling Techniques . Boyd.. Methodology and Techniques of Social research.

HMPRBA 305 HMPRBA 306 HMPRBA 307 HMPRBA 308 HMPRBA 309 HMPRBA 310 Marketing Research Financial Management Operations & Supply Chain Management Innovation Management Current Business Affairs & Soft Skills Minor Project (8 weeks) & Viva . 2.No. 9.Voce 36 . 7. 8. 3. 10. 1. Code No.TRIMESTER III S. 6. 4. HMPRBA 301 HMPRBA 302 HMPRBA 303 HMPRBA 304 Title of the Course Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation 5.

New Delhi: 2007. Strategic Management Concepts & Cases. Prepare a Balanced Scorecard for the organization of your choice and A study on the CSR initiatives taken by some major corporates. UNIT III: Strategy Formulation: Porters Value chain . Internal Factor Evaluation (IFE) Matrix. 2008. objectives. Porter‟s Five Forces Model. 2010. David.Generic competitive strategies Portfolio Analysis and its limitation . Business Policy and Strategic Management. Excel Books.„Blue Ocean Strategy‟. Excel Books. Apply the Porters five force model to an Indian Business. Strategic Management. Harvard University Press.. Appa Rao. New York: 2007. UNIT IV: Strategy Implementation and Control: Corporate Strategy . Parvathiswara Rao and K. 3. David Hunger. Competitive Profile Matrix (CPM). 5. 4. Caselet (Not Exceeding 200 Words) Activity: Formulate the goals.Business Strategy Functional Strategy and Global Strategy . Benefits and limitations of strategic management. the External Factor Evaluation (EFE) Matrix. C. Michel Porter. 2. 2009. 12/E. Harvard Business Review. Reference Books 1.Building competitive advantage for a firm .. Sivaramakrishna. Strategic Management & Business Policy: Achieving Sustainability. Upendra Kachru. New Delhi.Issues in Strategy Implementation and Balanced Score Card. Journals 1. Strategic Management and Business Policy . Prentice Hall. Competitive Strategy. Tom Wheelen. vision and mission of the company you wish to start in the near future. SWOT Analysis and VRIO framework. Goals and objectives.. International Journal of Applied Strategic Management.Strategy versus tactics and making a Strategic Choice . Mission and Objectives.Text and Cases. Apply the BCG matrix for the products of an Indian company. 2008. methods and tools of strategic management and their application in industry. UNIT II: Environment and Resources Analysis: Environmental Analysis.. Harvard University 2. 37 . Text Book Azhar Kazmi. Prentice Hall. UNIT I: Strategic Management-Basic process of strategic management.BCG matrix and GE matrix . B.. UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management. Fred R. 1st Edition.HMPRBA-301: STRATEGIC MANAGEMENT The objective of this course is to acquaint students with the concepts. Tata McGraw Hill. Internal Analysis. Business Vision. Industry and Competitive Analysis.

3. Strategic Management Journal. Ahmedabad. Vikalpa. Wiley-Blackwell Publishing. 5. International Journal of Strategic Management 4. 38 . IIM.

Peters. Economic and Political Weekly –Mumbai. Kuratko and Hodgetts. UNIT-V: MSME: Importance -Opportunities .HMPRBA-302: ENTREPRENEURSHIP DEVELOPMENT The objective of this course is to acquaint students with different dimensions and skills of entrepreneurship. International Studies in Entrepreneurship 39 .. The course also throws light on the opportunities and financial resources available for the establishment of business enterprises. Entrepreneurship and New Venture Creation. SFC.Khanka. UNIT-IV: Financing and Promotion: Government Financial Support – State and Central Government – Financial Institutions .Issues . Practice. Reference Books 1. Development of New Business Ideas. Ahmedabad GITAM Journal of Management. S.in promotion of MSME‟s. Shikha Sahai.Preparation of feasibility report – Significance of sunrise industries in developing economy like India.S.Role of central and state government institutions in promoting Entrepreneurship in India-EDP. 2. A.Development of Entrepreneurship in India. 3. New Delhi: 2007 3. Himalaya Publishing House. Excel Books. Entrepreneurial Development. SISDCS . GITAM University.Role of RBI. New Delhi: 2007.Sahay.NABARD. Journals 1. SIDC‟s. Entrepreneurship – Theory. Businesses Today. Caselet (Not Exceeding 200 Words) Activity: Preparation of Feasibility Report on selected industries. The Journal of Entrepreneurship. Madhurima Lall. UNIT-I: Entrepreneurship: Introduction – Concepts – Characteristics – Factors – Theories of Entrepreneurship . UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneursPromotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation of MOU for sanction. Text Book Vasanth Desai. Entrepreneurship. The India Today Group.. UNIT-II: Business Plan. 4. New Delhi :2008 5. Small Business Economics 2. Shepherd. V Sharma. S.Sources of New Ideas-Identification of opportunities and preparation of business plan . and other Developmental Financial Institutions . Process. Dynamics of Entrepreneurial Development and Management. Excel Books. GIM. 5.Chand& company.Product Planning and development process . Thomson. Visakhapatnam E-Journals 1. New Delhi. Business India. New Delhi. Entrepreneurship. Tata Mc Graw Hill. Hisrich. Haryana: 2007 4. New Delhi:2008 2. SIDBI. Mumbai: 2011.

A C. 2.Agency Theory . Corporate Governance.Governance . healthcare. Virtue Ethics . 2.History of Corporate form and models -.Relationship-based evolution argument .Kumaramangalam Birla Committee Report . Blackwell 2008. 3. John Wiley. Control . 4.Nexus of Contracts . Wiley Publications Bob Tricker.Corporations and Government . Corporate Governance: Concept.Applications of ethical theories to decision making .Executive Management .Definition and Characteristics . GITAM University Indian Journal of Commerce. Routledge. The Chartered Accountant. Corporate Governance. UNIT III: Pillars of Governance in Organizations: Owners . Journal of Management Accounting and Research. R. The Management Accountant.Managerial Myopia -. 4. Fernando.Board of Directors .Corporation . Oxford University Press Monks.Definition – Perspectives.Concept of separation of ownership and control -Shareholder-Stakeholder Debate.Corporate Objectives .Role of CEO . Text Book Praveen B Malla. ICMR Journals 1. New Delhi.Transition Economy model – Emerging Economy Model and select the company of your choice and submit a write up on their Corporate Governance Practices. UNIT II: Theoretical Foundations of Corporate Governance: Notion of Conflict of Interest .Anglo-Saxonic or Market-oriented model .Corporate Governance . Policies and Practices. Ethical Theories -Teleological.Accountability and Sustainability . Robert Monks and Nell Minow.Institutional Investors .Ethical issues related to employment.Codes of Conduct.Types. Categories. Caselet (Not Exceeding 200 words) Activity: Explore the various models of Corporate Governance .Serious Fraud Office UNIT V: Business Ethics and CSR: Corporation as a Social Institution . and advertisement.Property Rights Theory . Banks. Evolution and India Story.Germano-Nippon or Relationship-oriented model . Minow..Three stages of Systemic Evolution --. UNIT I: Introduction . Corporate Governance: Principles. UNIT IV: Emergence of Corporate Governance in India: Systemic Development Argument . Jaipur.Types of Directors – Board Roles and Board Attributes -Board Committees --. IGNOU. GITAM Journal of Management. 2010. Kolkata 40 .Berle and Means' Theory . 3.Succession Planning . N.HMPRBA-303: CORPORATE GOVERNANCE The objective of this course is to make the students understand the various issues relating to the governance and protecting the interests of the stakeholders. Deontological. Eric. New Delhi. Reference Books 1.Relevance of Triple Bottom Line Reporting to CSR . Features and Role. 6.Examples of IndustryGovernment nexus . 5. Corporate Governance.Ownership Structure – Types of Owners Ownership vs. 5. Corporate Governance Pearson Education 2006 Business Ethics & Corporate Governance.

Regulation UNIT II: Tendering Process – Negotiations for property acquisition – Procurement – Project financing UNIT III: Service Pricing – Social Costs – Welfare Implications – Government Concessions. Wiley-Blackwell. Butterworth-Heinemann. 41 . The PPP Journal. UNIT V: Sectoral Studies of PPP – Electricity – Telecommunication. 3. Journals 1. 2007. Public-Private Partnerships: Principles of Policy and Finance. Caselet (not exceeding 200 words) Activity: Study and prepare a report on PPP model in any sector of your choice. UNIT IV: Monitoring and Evaluating PPP – PPP Disputes and Dispute Resolution Mechanisms. U.K. Public Private Partnerships: The Worldwide Revolution in Infrastructure Provision and Project Finance. Reference Books 1. 2007. Roads. Infrastructure Projects – India and Global experience.HMPRBA-304: MANAGEMENT OF PUBLIC & PRIVATE PARTICIPATION The objective of the course is to provide the students with an overview of the Public and Private participation. 4. Strategic Issues in Public-Private Partnerships: An International Perspective. Darrin Grimsey and Mervyn K Lewis. 2007. Lexxion Publishers.K. E R Yescombe. U. 2. World Bank Group. Journal on Public and Private Partnerships. and enable them to appreciate its impact on economy. International Finance Corporation. Berlin. Edward Elgar Publishing. The European Public Private Partnership Law Review. 2. UNIT I: Rationale – Kinds of PPP . Text Mirjam Bult-Speiring and Geert Dewulf. The International Journal of Public-Private Partnerships.

HMPRBA-305: MARKETING RESEARCH The objective of this course is to familiarize the students with the concepts and techniques of Marketing Research applicable to business arena. large sample test with single mean. 2. Rubin.2007 3. Statistics for Management. UNIT–II: Organizational Structure of Marketing Research-Ethical Issues in Marketing Research-The Nature of Marketing Problems-Qualitative Research Tools. Market Research. Levin. New Delhi:2005 Journals 1.. GITAM University. Institute of Education.Factor analysis . Stephan. New Delhi. UNIT-IV: Small Samples analysis: small sample test.Cluster analysis. U. Faculty of Management Studies. Sharma. UK.. 4. T. 2007 Reference Books 1. University of Delhi. proportion. David S. International Journal of Social Research Methodology. Statistics for Managers-using Microsoft Excell. Thomas Coram Research Unit. Prentice-Hall of India Private Limited. UK 3.one-way classification and two-way classification.K. Tata Mc Graw-Hill Publishing Company Limited.. GITAM Journal of Management.. Quantitative Techniques for Managerial Decisions. New Delhi. Chi-square.The Characteristics of Valuable Information – The Internet and Research. Levine. New Delhi.Discriminating analysis . Krehbiel & Berebson. City University London.N. Visakhapatnam 42 . New Delhi:2008 4. UNIT–V: Multivariate statistical analysis: Nature – Classification – Interpretation . Prentice-Hall of India Private Limited. South . t-Test.Western Cengage Learning.Type-I Error & Type-II Error. Richard I. Journal of Management Research. Shenoy & S. UNIT–III: Testing of Hypothesis: Null Hypothesis – Alternative hypothesis – procedure of testing of hypothesis. London. GIM. Statistics for Management. New Age International (P) Limited.C. difference between means & proportions .. F test. G. Srivastava & Shailaja rego.V. Srivastava. ANOVA.2007 2. Electronic Journal of Business Research Methods. New Delhi. Cass School of Business. UNIT-I: The Nature of Marketing Research – The Managerial Value of Marketing Research for Strategic Decision Making – Need for Marketing Research –Types of Research . Caselet (not exceeding 200 words) Text Book Zikmund & Babin.

Ludhiana. M.Y.. Financial Management & Policy.M. Pandey. Khan & P. Financial Management. 3..K. Financial Management. Gupta. Sharma & Shashi K. Vikas Publications Print. GITAM Journal of Management. Kalyani Publications.Cost of Different Sources of Finance ...Traditional methods: Pay Back Method Accounting Rate of Return – Discounting Methods . UNIT III: Investment Decision: Basics of Capital Budgeting . UNIT I: Nature of Financial Management: Nature – Objectives – Scope. New Delhi: 2009. UNIT II: Financing Decisions: Sources of Finance . R. Maheswari. 2. New Delhi: 2006.. Jaipur. Anmol Publications (P) Ltd. 4. Financial Management.. Reference Books 1. New Delhi: 2006 Y. Chartered Financial Analyst .C. Sultan Publications. Financial Management.financial and operational Leverage. Caselet (Not Exceeding 200 words) Activity: Select a company and observe capital structure Text Book J.K.ICFAI . 43 .N.Determinants of Working Capital .HMPRBA-306: FINANCIAL MANAGEMENT The objective of this course is to familiarize the students with the basic concepts of Financial Management and to enhance their decision making skills. Journal of Financial Management and Analysis .Cost of Preference Capital .Capital structure – Cost of Debt .Hyderabad. I. 3. Pearson Education. 5. Fundamentals of Financial Management. New Delhi: 2010 S. New Delhi: 2010.Cost of Retained Earnings .Net Present Value Profitability Index. UNIT IV: Working Capital Management: Concept of Working Capital .Weighted Average Cost of Capital – Leverages . Tata McGraw Hill. Visakhapatnam. Van Horne. 4.Factors Influencing Dividend Policy – Issues in Dividend Policy .Bonus Shares.Appraisal and Evaluation of Long Term Investment Proposals – Methods of Capital Budgeting.Cost of Equity Share . Journal of Accounting and Finance .Internal Rate of Return . Jain.Functions of Financial Management – Financial forecasting – Financial Planning – Time Value of Money. 2.Research Development Association. Reprint: 2010 Journals 1.Centre for Financial Management Research. Bhalla.K.Operating Cycle – Computation of Working Capital Requirements UNIT V: Dividend Policy: Stable Dividend – Dividend Theories .

Production and Operation Management. Sarin. Supply Chain Management in Global environment–Global strategy – Global purchasing – Global logistics–Global alliances –Issues and Challenges in Global supply chain Management Cases involving problems Activity: Write a report on the production system of the company visited during the industrial visit. Supply chain Synchronization. Production and Operation Management .Chary. Chicago: 2006. 2007. Facilities. Logistical operations.Types of Manufacturing systems.Network techniques – Developing project plan – PERT/CPM – Other techniques.Work Measurement .Scope of Production and Operations managementEvolutionary Milestones. John Wiley & Sons.G. Oakland. New Delhi Operation. S. Alan. New Delhi: 2007 7. Tata Mc-Graw Hill Publishing Co Ltd. Prentice-Hall of India (P) Ltd. Prentice Hall of India Pvt Ltd. transportation. Panner Selvam.Types of Layouts.Plant capacity . R. UNIT II: Production planning and control (PPC) -Stages in PPC.Method Study.Work Study. 3. Jr. Productity Promotion. S. J. Journals 1.Elewood. 5. UNIT III: Plant Location and Layout Planning-Plant Location -Factors affecting Plant location. NewDelhi: 2007 6.Identifying logistics performance indicators –The Global supply chains.Hindawi Laghu Udyog Samachar.Services operations. Productity. Supply Chain Drivers and Metrics. Text Book Sunil Chopra and Peter Meindl: Supply Chain Management: Strategy. Achieving Strategic Fit. Norman. New Delhi. Planning and 3rd edition. New Delhi: 2007 2. Rakesh. Reference Books 1. Production and Operation Management. UNIT V: Logistics and Supply chain relationships. Keith.. New Delhi. Productivity. A Journal of small scale Industries. Ebert. USA Journal of Applied Mathematics and Stochastic Analysis . 2006 3. The Dryden Press. International Journal of Operations and Quantitative Management.Quality Management-TQM. Mhulemann.Aggregate planning –Basics of Project Management. 4. Pearson. Everette.. E. 44 . Gaither. Ronald. 2009. inventory. Production and Operation Management. CBS Publishers and Distributors. Production and Operation Management. 5. Nair. 4. N.N. John. Buffa. Macmillan India Ltd.HMPRBA-307: OPERATIONS & SUPPLY CHAIN MANAGEMENT The objective of this course is to enable the student to understand the basic principles and techniques of Operations Management and Supply chain Management.Basic concepts of Productivity. Adam. information. Competitive and Supply Chain Strategies. K. Delhi Productivity Council.. Lockery.. Tata Mc-Graw Hill.. Modern Production.Concept of Maintenance Management and Industrial Safety ... UNIT I: Production and Operations management . 2. Production and Operations Management. sourcing and pricing in SCM. NewDelhi: 2007. UNIT IV: Supply Chain Management-Process View of Supply Chain.

Creativity and Innovation Management. Economics of Innovation and New Technology. Text Book Joe Tidd and John Besant. 2000. HBS. 5. Concepts and Tools for Growth and Profit. Managing Innovation. 4. UNIT II: Innovation Life Cycle – Capturing Organizational Knowledge – Knowledge Transfer Process – Collaboration vs. 4. Reference Books 1. The Innovator's Dilemma. Industry and Innovation. 2009. 2. 2007. 3. UNIT III: Measures of Innovation – Factors Mediating Innovation – Assessing Innovation Impact – Innovation Diffusion. International Journal of Innovation Management. 3. 2. Innovation Management: Strategies. Innovation Management: Strategies. Implementation and Profits. 2003. European Journal of Innovation Management. Oxford University Press. 1997. J E Ettlie. Allan Afuah. Wiley. UNIT I: Fundamentals of Innovation – Drivers of Innovation – Characteristics of Innovation – Models of Innovation. Response Books.HMPRBA-308: INNOVATION MANAGEMENT The objective of this course is to familiarize the students with the basic concepts of Innovation Management and to enhance their knowledge on Innovation Management. C. HMPRBA-309: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS (SS) 45 . Caselet (Not Exceeding 200 words) Activity: Select a company and observe innovation management practices. Managing Technology Innovation. UNIT IV: Innovation and Entrepreneurship – Financing Entrepreneurial Innovation – Protection of Entrepreneurial Rents – Strtegic Alliances and Networks – IP issues UNIT V: Innovation Culture within Organizations – Government‟s role in promoting Innovation – Implementing Innovation. Shlomo Maital and D VR Seshadri. John Wiley & Sons. Christensen. Journals 1. Co-creation – New Product/Service Development – Executive Sponsorship.

Creativity. Assessment Activity 1: Based on the content delivered through Video CD. Presentation Skills. Three day Workshop will be organized during the trimester. The break-up for valuation is as follows: 46 . During the class session (two periods per week) Group Discussion is conducted (group of 6-8). Teaching Methods Activity 1: The student is required to view select Video CDs. There will be descriptive written test on any of the 10 CDs watched. selling skills etc. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills. objective test is conducted at the end of each session. Assessment Online assessments are conducted for calculating 60% of the overall grade. The first module on Soft Skills is focused on Communication. Interview skills etc. Students who are absent for any of the Group Discussions will be losing a chance. and equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. Class Sessions a. Resume Writing. Two hours period for two days a week is arranged alternatively for item 3 mentioned above. the students will either appear for foundation course in English Language or Book Review. Grooming. Maximum score is 20 marks. c. Activity 3: Based on the scores in diagnostic test. SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. The remaining 40% is awarded on the performance in Group Discussion conducted. Business Etiquette.. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews. improve reading habits and critical thinking on business issues. while the second phase focuses employability skills namely Group Discussions. Two periods per week is scheduled to view the video CDs in the language Lab b..CURRENT BUSINESS AFFAIRS (CBA) Course Objectives The objective of the course is to create awareness on current business matters. one per each week and make note of it. Working in a team.

I. II. III.

Test scores at the end of each session: Attendance: Trimester end descriptive test:

50% 25% 25%

Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered. Maximum Marks awarded is 10. The evaluation may be subjective or objective on the skill that is being imparted. Activity 3: For Foundation course in English language, the assessment is for maximum marks 20. The break-up for valuation is as follows: 25% 50% 25% OR For Book review, the assessment is for maximum marks 20. The break-up for valuation is as follows: I. Written Assignment*: II.Oral Presentation:   75% 25% I. Class Participation: II. Written Test (3) scores: III.Oral test scores:

The student should submit the written assignment not exceeding 1500 words. The content should be typed and submitted before the due date. The oral presentation should be made using PPT (not exceeding 5-10 slides)

SECOND YEAR 47

B. SPECIALIZATION COURSES
The students shall study dual specialization in IV and V Trimesters. Each student has to select two specializations from the given list during IV & V trimesters. Following is the Course Structure for IV Trimester.

TRIMESTER –IV S.No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.

Code No.
HMPRBA-BIF 401 HMPRBA-BIF 402 HMPRBA-BIF 403 HMPRBA-BIF 404 HMPRBA-BIF 405 HMPRBA- BIF 406 HMPRBA HR 401 HMPRBA HR 402 HMPRBA HR 403 HMPRBA HR 404 HMPRBA HR 405 HMPRBA HR 406 HMPRBA IB 401 HMPRBA IB 402 HMPRBA IB 403 HMPRBA IB 404 HMPRBA IB 405 HMPRBA IB 406 HMPRBA MM 401 HMPRBA MM 402 HMPRBA MM 403 HMPRBA MM 404 HMPRBA MM 405 HMPRBA MM 406 HMPRBA-OSM 401 HMPRBA-OSM 402 HMPRBA-OSM 403 HMPRBA-OSM 404 HMPRBA-OSM 405 HMPRBA-OSM 406 HMPRBA 407 HMPRBA 408

Title of the Course
Corporate Restructuring and Valuation Financial Engineering & Risk Management Banking and Financial institutions Principles and Practice Of Banking Credit Risk Management International Financial Reporting Standards People Management – Planning & Staffing Managing Individual & Organizational Performance HRD-Design, Strategies & Systems Recruitment & Selection Human Resource Information Systems Leadership & Team Building International Business Laws Management of Multinational Corporations Cross Cultural Business Management Global Marketing Management International Trade Logistics WTO & India Services Marketing Consumer Behavior Management of Advertising Rural Marketing Hospitality Marketing Brand Management Global Operations & Logistics Service Operations Management Strategic Logistics Management Project Management EXIM Management E-Business Current Business Affairs Business Games

HMPRBA-BIF-401: CORPORATE RESTRUCTURING AND VALUATION 48

The objective of this course is to enable the students to understand the financial strategies in corporate entities. UNIT I: Strategy Formulation –Financial Strategy for Capital Structure- Strategy for shareholders value maximization.- market to book value – economic value added. UNIT II: Investment Strategy- Techniques of investment Appraisal Under Risk and Uncertainty- Risk Adjusted NPV- IRR – Standard Deviation - Sensitivity analysis, Certainty equivalent – Capital Rationing - Decision Tree Approach for investment Decisions- Leasing Vs Buying (With Numerical Problems) UNIT III: Merger and Acquisition Strategy- Corporate restructuring – Types Of Business Combinations – Motives and Benefits of Mergers and Acquisitions - Legal Framework –Strategies in Mergers and Acquisitions – Financial Synergies – Human Capital Synergies – Impact of Mergers And Acquisitions on Stakeholders – Causes For Failure of Mergers And Acquisitions. UNIT IV: Financial Implication of Mergers and Acquisitions - Significance of share exchange ratio – Significance of P/E ratio and EPS analysis – illustrations UNIT V: Takeovers –Introduction – kinds of takeovers – motives behind takeovers – Defensive Strategies- Sell offs- Spin offs- golden parachutes – crown jewels – green mails – poison pills – white knights - Financial Implications –SEBI guidelines for takeovers - Leveraged Buyouts. Caselet (not exceeding 200 words) Activity: Collect information regarding recent mergers and acquisitions.

Text Book: Kamal Ghosh Ray, Mergers and Acquisitions. PHI learning Private Limited. New Delhi: 2010. Reference Books 1. I.M. Pandey., Financial Management. Vikas Publishing House Private Limited. New Delhi: 2010. 2. J.C. Van Horn., Financial Management. Pearson Education. New Delhi: 2009. 3. Marshal Bansal., Financial Engineering. Prentice Hall. New Delhi: 20011. 4. P.N.Khandawalla., Corporate Turnarounds, Mergers, Restructuring & Corporate Control. Weston et al. New Delhi: 2010. 5. Rustogi., Financial Management. Galgotia Publishers. New Delhi: 2009. 6. V.K.Bhalla., Financial Management and Policy. Anmol Publishers. New Delhi: 2010.
Journals 1. 2. 3. 4. 5. GITAM Journal of Management, GITAM University Indian Journal of Commerce, IGNOU, New Delhi. Journal of Management Accounting and Research, Jaipur. The Chartered Accountant, New Delhi. The Management Accountant, Kolkata.

HMPRBA-BIF-402: FINANCIAL ENGINEERING & RISK MANAGEMENT 49

The McGraw Hill. Alex Kane.. Financial Analysis.A Model for New Product development.Hedging – Hedge Ratios.directions. Journals 1.Index futures and index options. New Delhi: GITAM Journal of Management. UNIT V: Risk Management Techniques.Rates of return – before and after taxes.present changing scenario of securities industry. New Delhi: 2007. Alan J Marcus & Pitabas Mohanty.Junk Bonds. UNIT II: The Physical Tools of Financial Engineer. 3.Equity Warrants.Managing risk –Asset Liability Management. Finance India.The objective of this course is to familiarize the students with recent techniques in the area of finance. in general and financial instruments in particular. ZVI Bodie. IMF. Bansal.Fixed vs.Uses-Cost of Hedging.risk aversion and portfolio analysis. Investments. Text Book F. UNIT I: Introduction to Financial Engineering. Marshall & Vipul K. New Delhi: 2009.. Washington.Zero coupon securities. 4. References Books 1. USA 50 . Floating rates of interest-Reverse Floating rate Debt-Valuation of Bonds. 2.Building block analysis approach to Hedging. GITAM University. 2.Factors contributing to the growth of financial engineering. Financial Engineering – A Complete Guide to Financial Innovation.. Financial Management. 3. I. Tata McGraw Hill.foreign securities-Valuation of Equities UNIT III: Recent Debt Market Innovations. UNIT IV: Measuring Risk and Return. Caselet (Not Exceeding 200 Words) Activity: Study recent debt and equity instruments in the financial market and submit a report..design-testing-instrument preview.Advances in Financial theoryInnovative Products of the Last twenty years. Visakhapatnam Journal of Financial Management and Research Finance and Development.Equity and Equity related instrumentsEquity options.Portfolio considerations.Scope.Subscription rights.Tools.. Prentice Hall of India.Financial Engineering Vs. Financial Management.. New Delhi: 2010. Vikas Publishers.Risk less asset-Managing Risk.Option linked loan-Overall collateralization. Pandey.Repo/reverse market.Investment HorizonsRisk.M. New Delhi: 2009. This subject is intended for in depth understanding of identifying needs of investors and designing new financial instruments.Product Development. Prasanna Chandra.Look Back Options.

. 3.Introduction to Banking System – Banking Innovations – Participation Certificates . Journals 1. 2. Secondary Markets – Listing of Securities – Trading and Settlement . Gordon and Natarajan. Tata McGraw-Hill. Jaipur 51 .Small Savings – Provident Funds – Pension Funds – Insurance Companies . Caselet (Not Exceeding 200 Words) Activity: Select a Bank and study their recent financial products Text Book L M Bhole.Interbank participation – Consortium approach – New Technology in Banking.. 4. UNIT II: Money Market – Call Market – Bill Market – Commercial Papers – Certificates of Deposits – Market for Financial Guarantees – Gilt edged Securities Markets – Recent steps taken by RBI for developing CPs and CDs – Role of RBI in developing Money Market. Visakhapatnam Journal of Accounting and Finance.Recent Reforms in Banking Sector-Recovery of Debts-Calculation of EMIs Emerging Trends in Banking like E-banking.. Financial Institutions and Markets. Mobile Banking. Washington. New Delhi: 2006. UNIT I: Financial System – Structure – Financial System & Economic Development . ICFAI. 2.SEBI Norms for Secondary Markets.403: FINANCIAL INSTITUTIONS & MARKETS The objective of this course is to familiarize the student with the functioning of various banking & financial institutions and markets. Chartered Financial Analyst.Effect of RBI policies on the Operations of Commercial Banks .HMPRBA-BIF. UNIT III: Industrial Securities Market – Types of securities – New Issue Market – Methods of New Issue Market – SEBI Norms for IPOs. Anthony Saunders and M M Cornett. Reference Books 1. Financial Institutions and Markets.Unit Trust of India – Mutual Funds – Public Deposits with Non Banking Companies – Non Banking Statutory Financial Organisations. New Delhi: 2007. 3. GITAM University. IMF. Financial Markets and Institutions. Cengage Learning. UNIT V: Non-Banking Financial Companies. New Delhi: 2008. Hyderabad Finance and Development. USA GITAM Journal of Management. UNIT IV: Commercial Banking-Management of assets and liabilities . Himalaya Publishing House.. Jeff Madura. Financial Institutions and Markets. Tata McGrawHill. New Delhi: 2007.

New Delhi. UNIT IV: Investment (Portfolio) Management by Banks .Innovations in Risk Management in Banking Sector.Banking .SWOT Analysis: Shifts in Policy Perceptions . John Wiley & Sons. Response Books.Priority Sector Lending .Banking Regulation Act 1949-Functions and Powers of RBI .Types of Banks. New York. 3. “Banking Law and Practice”.Community Banking .The Reserve Bank of India Act 1934 . Caselet (Not Exceeding 200 Words) Activity: Observe recent trends in Banking and analyze bank performance Text Book Maheswari. Konark Publishers Pvt Ltd.Case Laws on COPRA and OMBUDSMAN. B M (2007). UNIT I: Introduction Concept and Definition of Banking Relationship between Banker and Customer Evolution of Banking in India . 2008 Reference Books 1.Framework for Improving Balance Sheets . “Risk Management in Banking”.Balance Sheet .Credit Monitoring Arrangement . LaB Nigarn. 4. Jaipur 3.Social Banking .SLR . Indian Institute of Banking and Finance (2009).Bancassurance . Macmillan.Banking Liquidation. UNIT III: Credit and Investment Management: Instruments and classification of Credit .HMPRBA-BIF-404: PRINCIPLES AND PRACTICE OF BANKING The objective of this paper is to make the students aware of the principles and practice of banking.. 4.CAMEL Rating .Guidelines and their impact on Banks. 2.e-Banking .Tele.Law & Practice. 2. Delhi. B C. “Banking and Finance”. UNIT II: Regulatory Framework . New Delhi 3. New 5.Mathur.. Journal of Banking & Finance International Journal of Banking. Kalyani Publishers. “Principles of Banking”. Amalgamations and Mergers Rural Banking .Recommendations of Various Committees on Credit -Tandon Committee Norms.CRR .Management of Balance Sheet Activities. “ Managing Indian Banks” The Challenges Ahead. Wide Vision. UNIT V: Recent Trends in Banking: Branch Expansion . Joel Bessis (2008). Banking. Journals 1.Functions of Commercial Banks .Credit Appraisal Techniques . Vasant C Joshi and Vinay V Joshi (2008).Maintenance of Liquid Assets / Reserve Funds / Cash Reserves / Statutory Reserves . S N and Maheswari S K.Spread Management . New Delhi. Accounting and Finance (IJBAAF) The Banking and Finance Review Global Journal of Finance and Banking Issues 52 . (2007).

Visakhapatnam The Journal of Credit Risk The Journal of Investment strategies The IRMA Journal 53 . 2. GITAM Journal of Management. GITAM University. 3. Credit Risk Management.credit selection process – Transaction Risk exposure. UNIT V: Credit Derivatives – Pricing and Mechanism International swaps and Derivatives Association ISDA) standard – credit default swaps – Total returns swaps. 2010 Reference Books 1.finding the certainty levels. Robin Kendall. London. 4. Caselet (Not Exceeding 200 Words) Activity: Select any banking company and analyze its non-performing assets Text Book: Joetta Colquitt.Regulatory concerns of credit derivatives –balance sheet analysis of different banks as a case analysis. UNIT I: Needs for risk management in Banks – Basel I Accord. cost of capital and credit Grade – MC Kinsey valuation Model how do international Banks price loans. Debt recovery tools UNIT III: Credit risk measurement ratio for credit analysis cash flow analysis Quantitative models/ sensitivity and simulation.Banking supervision –Basel Accord II. Loan classification.2010 Journals 1.fundamentals of credit analysis credit rating systems. Vijaya Bhaskar P and Mahapatra B.Risk evaluation.expected default frequency value at risk UNIT IV: Financial Distress models and methodology Bankruptcy risk/ credit portfolio management optimizing three variables of share holders value. Derivatives Simplified and Introduction to Risk Management. FT Pitman Publishers. Risk Management for Executives: A Practical Approach to Controlling Business Risks.2009 2. Credit process – operational practices and credit environment – lending objectives.Financial products in the extension of Business credit. McGraw-Hill. UNIT II: Identification and understanding various types of risks: financial risks and non financial company specific risk.HMPRBA-BIF-405: CREDIT RISK MANAGEMENT The objective of this course is to acquaint the student with credit risk management among Indian Banks.

Statement of changes in equity UNIT V: Financial Instruments: Standards on Financial Instruments. Dr. International Financial Reporting Standards (IFRS) US-GAAP. Bharat Law House 2010 Journals 1. 4. Financial Liabilities. Kamal Garg.A.L. The Journal of IFRS/US GAAP 54 . 3.Differences between IFRS and Indian GAAP UNIT II: Basic Principles of recognition. Journal of Accounting Research 2. presentation and disclosure of expenses and Income.L. Assets and Liabilities UNIT III: Presentation and elements of Financial Statements (IAS 1): Statement of Cash flows (IAS 7) . McGraw-Hill 2011 Reference Books 1.HMPRBA-BIF-406: INTERNATIONAL FINANICAL REPORTING STANDARDS The objective of this course is to impart to students the basic aspects of the recent techniques in the area of financial reporting system. IFRS A Practical Approach.Income statements and discontinued operations .Interim financial reporting (IAS 34)-Effects of changes in foreign exchange rates.UK-GAAP and Indian-GAAP 2011 5. 2. Accounting Standards and IFRS. Journal of Accountancy 3. Accounting Standards and IFRS.2010 Jasmine Kaur.Measurement of Financial instruments.2011 Kamal Garg. measurement.Events after the balance sheet date . Bharat Law house. The Chartered accountant Journal 4. Operating segments UNIT IV: Preparation of external financial reports for single entities . Saini. Snow White publications. Saini.Earnings per share . IFRS for India.Cash flow statements .IFRS A Practical Approach. Mc Graw Hill2011 Dr A. UNIT I: Introduction: Over view and development of Accounting standards in India -Need of Convergence to IFRS . Derivatives and embedded Derivatives . Hedge Accounting Caselet (Not Exceeding 200 Words) Activity: Select a company and bring out the differences between Indian Accounting Standards and IFRS Text Book Jasmine Kaur. Financial Assets.

New Delhi Vikalpa. Journals 1. Mirza S Saiyadain & Tripti Pande Desai. Cascio.PLANNING & STAFFING The objective of the course is to develop among students an understanding of the concepts. New Delhi: 2006. P. Human Resource Management.. UNIT IV: Staffing Concept. Venkatesh. IIM.. GITAM University.. Emerging Issues in Human Resource Management. Fundamentals of Human Resources 2/e. Harvard Business Review. Significance – Demand Forecasting and Process of HRP. Description and Job Evaluation – Job Rotation. Sources. New Delhi: 2007 3. Excel Books. New Delhi Indian Journal of Training & Development. USA Indian Management. Reference Books 1. 2. UNIT II: Job Analysis. UNIT I: Introduction to Human Resource Planning – Objectives. Human Resource Planning. Excel Books. 2. UNIT V: Selection – Importance. 4. New Delhi Indian Journal of Industrialization. Managing Human Resources. Boston. Mc Graw-Hill. Oxford University Press. Visakhapatnam 55 .N. Jyothi & D.. Promotion and Transfer. UNIT III: Strategic Human Resource Planning – HRIS – Career and Succession Planning. Ahmedabad GITAM Journal of Management. 3. New Delhi: 2006. Caselet (Not Exceeding 200 Words) Activity: Study the induction programme by selecting a company of your choice Text Book Dipak Kumar Bhattacharyya. Noe & Raymond. New Delhi: 2009.HMPRBA-HR-401: PEOPLE MANAGEMENT. 4. Types of Selection – Process of Selection – Placement and Induction. Mc Graw-Hill. 5. policies.. Objectives and Significance – Recruitment. 6. strategies and practices of Human Resource planning and staffing. New Delhi: 2005. Types and Recent Trends in Recruitment Practices.

Balance Score Card – Competency Mapping – High Performance Teams: Concept – Characteristics – Determinants – Building and Leading High Performance Teams. Kohli & T. 2.360 degree appraisal . Excel books. 2.Need for Performance Standard – Performance Measurement/Assessment – Review – Need for employee development – Methods of Development – Couching – Counseling and Mentoring UNIT V: Integrated Performance Management and the concept of maturity alignment .. 5. New Delhi: 2007.Assessment of Performance Needs – Objectives– Characteristics – Goal setting Theory – Expectancy Theory. New Delhi: 2008.Deb. Caselet (Not Exceeding 200 Words) Activity: Critically evaluate the Process of Performance Appraisal by Selecting an Organization of your choice Text Book A. Journals 1. UNIT III: Performance Management Process: – Prerequisites – Performance Planning – Goal Setting Levels. 6. Herman Aguinis. Performance Management systems. Sage Publication. 3. Mumbai:2009.HMPRBA-HR-402: MANAGING INDIVIDUAL & ORGANIZATIONAL PERFORMANCE The objective of the course is to enable the students to understand Performance Management as a method to measure and improve the effectiveness of people in the workplace. S. 3. Performance Management. corporate and individual – Key Result Areas – Key Performance Areas.. Performance Management. New Delhi NHRD Review. Kurt Verweire & Lutgartvan Denberghe. Pearson. Performance Management. Harvard Business Review New Delhi HRM Review. UNIT I: Performance Management: Concept and Objectives – Prerequisites – Principles and Characteristics – Dimensions of Performance Management – Factors affecting Performance management – Performance Management and Performance Appraisal.. Oxford University Press. 5. Hyderabad GITAM Journal of management. New Delhi 2007. Visakhapatnam Indian Journal of Industrial Relations. 4. TV Rao. 4.. New Delhi: 2008 Reference Books 1. R. Kolkata 56 . Performance management and appraisal systems. New Delhi: 2005. New Delhi: Personnel today. Jaico Publishing house. UNIT II: Performance Management Model – Importance – Performance Management System (PMS) Introduction – Strategies . Integrated Performance Management.. Michael Armstrong and Angela Baron.K Sahu. Response books. UNIT IV: Performance Managing: Objectives – Importance – Characteristics – Process .

origin and need for Human Resource Development. Caselet (Not Exceeding 200 Words) Activity: Draw the distinction between training and development and study the identification of training needs in an organization Text Book T V. Training Process. Systems Approach to Human Resource Development.al): HRD in the New Economic Environment. 2005. 4. Career Planning and Development. Readings in Human Resource Development. HRD Matrix. STRATEGIES & SYSTEMS The objective of this course is to provide the students with a basic understanding of the concepts. Training Need Analysis. UNIT III: Training and Development: Need for training. New Delhi Gitam Journal of Management. Journals 1. Methods of Evaluation.Pvt. Contribution of Sub-systems to organizational performance. HRD Network Journal Human Capital. Tata McGraw-Hill Pub. UNIT V: Human Resource Development Profession: HRD as a Profession. Ltd. Rao. Oxford IBH Publishing Ltd. 2. Pvt.(et. Human Resource Development in Voluntary Organizations. Concept of Learning and Learning principles.. Rao. New Delhi: 2008. Macmillan. Nadler.Rao. Udai: Designing and Managing Human Resource Systems. Coaching. Visakhapatnam Personnel Today. 2003. Approaches to Human Resource Development. ASTD. Counseling and Mentoring.. TV.V.DESIGN. GITAM University. New York . New Delhi .V and Pareek. UNIT II: Interventions of Human Resource Development: Performance Management. Macro and Micro Perspectives of Human Resource Development. Van Nostrand Reinhold. Human Resource Development Audit.HMPRBA-HR-403: HRD. UNIT IV: HRD in Practice: Human Resource Development Experiences in Indian Public and Private Sector Indian Industries. 3. Executive Development. strategies and systems of human resource development in organizations. Future of Human Resource Development. Evaluation of Training. Kolkata 57 . T. Training methods. Performance Appraisal. Duties and Responsibilities of HRD Manager. Organizational Development interventions. Reference Books 1. Rao. Potential appraisal.. New Delhi . Oxford IBH Pub. Future of Human Resource Development. Organizational Development process. 2. Human Resource Development in Government and Service Sectors. 4. New Delhi 3.Ltd. Organization of Human Resource Development function. T. UNIT I: Human Resource Development: Concept. Leonard : Corporate Human Resource Development.

Jack J Phillips. Common problems during IT adoption efforts and Processes to overcome? Orientation & Training Modules for HR & other functionaries Caselet (Not Exceeding 200 words) Activity: Visit SAP and Oracle enterprise solutions websites and compare their HR modules. HRM Needs Analysis – Concept & Mechanics. Role of ITES in HRM. UNIT V: Security. Hammer. 2. Behavioral Patterns of HR & other Managers and their place in information processing for decision making.Walker . Oracles Financials UNIT II: Data Management for HRIS: Data Formats. 5. Alfred. Information System‟s support for Planning & Control. 3. Placement. Data Storage & Retrieval."The Agenda: What Every Business Must Do to Dominate the Decade".HMPRBA-HR-404: HUMAN RESOURCE INFORMATION SYSTEM The objective of this course is to enable the students to understand the importance of packaged solutions in HR domain. Office Automation and Information Processing & Control Functions. Michael Armstrong . 2011 Reference Books 1. Module on Pay & related dimensions. Kogan Page 3. Managing Information Systems: Text and Applications. Size & Style of Organizations & HRIS: Security of Data and operations of HRIS Modules. Kogan Page 4. Design of HRIS: Relevance of Decision Making Concepts for Information System Design. Concept. & Mechanics of HRIS. Survey of software packages for Human Resource Information System including ERP Software such as SAP. Selection. Cambridge. UNIT I: Introduction: Data & Information needs for HR Manager. Elizabeth HOULDSWORTH. Planning & Control.J. Programming Dimensions & HR Manager. Module on PA System.V. Human Resource Management Journal Journal of Information Science Personnel Review Industrial Management & Data Systems 58 . MA. Structure. Michael .HRIS Development . Managing and Measuring Employee Performance .S. Gulf Professional Publishing. IT for HR Managers. Write a note. 02142 2. Accountability in Human Resource Management. A Handbook of Human Resource Management Practice. Himalaya Publications.Understanding Practice. and Communication Process. One Cambridge Center. Text Book C. UNIT IV: HR Management Process II & HRIS: Organization Structure & Related Management Processes including authority & Responsibility Flows. T & D Module. UNIT III: HR Management Process & HRIS: Modules on MPP. Dilum Jirasinghe. Recruitment. Dr. 4. Hammer and Company. Sources of Data. Kogan Page Journals 1. Standard Software and Customized Software. Transaction Processing. Entry Procedure & Process. Murthy.

Reviewing the application and résumé. 2006. 2009. Probing questions. UNIT II: Interviewing. 2007. Kogan. testing categories. competency based lead-ins. 4. Mechanical ability test. Personality Assessment. Pearson. 4.Barrick: Human Resource Selection. Providing talk. 2. Encourage applicant to talk. Career web sites. Innovative recruitment sources. 4/e. N.Case Studies Caselet (Not Exceeding 200 Words) Activity: Select a company and study the selection process Text Books 1. Background check policy. International electronic recruitment electronic Web sources. Electronic resumes. Robert Edenborough: Assessment Methods in Recruitment. PHI. Electronic Recruitment. Generic competency Questions. Gareth Robert: Recruitment and Selection. UNIT V: Recruitment and Selection Practices Abroad . Daine Arthur. Interviewing. Selecting & Orienting New Employee. Guidelines for releasing and obtaining Information. Key competency category. Strategic Staffing. 2. Selection and Performance. Journals: 1. 5. Graphology. Planning basic questions. 6. 5. Additional types of questions. Phillips. UNIT III: Pre-employment Testing. Gatewood. test validation. 2009. Job descriptions. Personality Measurement Test. 2008.Performance tests and. reference check. effects of practice and coaching. UNIT IV: Ability Tests.Mental Ability. UNIT I: Recruitment Challenges. Jaico. Use of performance test. 2008. 3. Journal of Applied Psychology Journal of Training & Practice in Professional Psychology Public Personal Psychology Journal of Management Public Personal Psychology Journal of Management 59 . Workers ExpectationsRecruitment Sources. testing advantages and disadvantages.HMPRBA-HR-405: RECRUITMENT & SELECTION The objective of this study is to enable the student to specialize in the process of Recruitment and Selection with a special focus on pre-employment tests and measuring competencies. Field. 2009. Competency Based questions.Chanda: Recruitment and Selection. Computer based testing.How to make recruitment efforts succeed. Proactive and reactive recruitment. 6. 7.K. Assessment Center-Integrity Testing Drug testing. References 3. Excel. Sanjay Srivastava: Case Studies in HRM. Paragon International. Recruiting. Cengage. Questioning techniques to avoid.

Building for Work Teams. Hughes. Team. Crest Publishing House Journals 1.Types of Teams.HMPRBA-HR-406: LEADERSHIP & TEAM BUILDING The objective of this course is to provide a conceptual understanding of leadership and team building to the students. Leadership Traits.Corporate Team Building UNIT V: Groups. West Michael . Assessing Leadership & Measuring Its effects. Facilitating and Motivating Teams. Followers and situation. Group Norms. Practice and skills. Components of LeadershipLeader.Leading. Building Technical Competency. Teams – Effective Team Characteristics and Team Building. Enhancing The Lessons of Experience (Tata McGrawHill. 3. Leadership: Research Findings. Contingency Theories of Leadership. Leadership and Values. Ginnett. Stages of Group Development.Leadership. 5th Ed. UNIT I: Leadership – Meaning. 4. DuBrin. UNIT II: Focus on the Leader – Power and Influence.Team Building Activities. Leadership and Change. Building High Performance Teams. Ginnetts Team Effectiveness Leadership Model. 4. 2. Groups – Nature. Leadership & Organization Development Journal Journal of Management Development International Journal of Business Management and Leadership Journal of Leadership Studies 60 . Group Cohesion. Excel Books.Leadership in Organisations. UNIT III: Leadership Skills – Basic Leadership Skills. Curphy .Evaluating Team Performance. 1st Ed. Group Roles.) 2. Concepts and Myths about Leadership. 2008 Reference Books 1. 3. UNIT IV: Basics of Teams and Team Building. Yukl G .Effective Team Work. Advanced Leadership Skills. Biztantra. 6th Ed. Group Size. Caselet (Not Exceeding 200 words) Activity: Select the company of your choice and study the leadership style of a CEO Text Books Andrew J. Pearson. Sadler Philip – Leadership. Teams and Their Leadership. Leadership Behaviour.

taxation and dispute resolution. avoidance of double taxation treaties. 2009. Lew. anti dumping and countervailing duties. IPR‟s. Richard Schaffer and others. GITAM Journal of Management. international legal conventions. patent. New Delhi 2009 2. Process and Procedure for settlement of Disputes UNIT V: International Taxation and other matters: Indian Law Governing taxation of foreign income. Sources of Law. contracts retailing to consultancy and technology transfer. Contracts related to Credit.LitigationJurisdiction – applicable Law. UNIT III: Intellectual Property Law: Law relating to Intellectual property – copyright. UNIT IV: International Litigation and dispute Resolution: Provisions in contracts. Caselet (Not Exceeding 200 Words) Activity: Select an industry and study the impact of TRIPS on it. GIM. New Delhi 4. ADRs – Types. Legal Environment of International Business. Hyderabad 5. 2009 Journals 1. 3. UNIT II: International Business Law: Law relating to international trade in India. International Management Institute. The Journal of Law and Society New Delhi 61 . UNIT I: Introduction to Law: Meaning of Law. emerging Law and international commitments. conflict of Laws and Contracts. Impact of Law and trade contracts. Visakhapatnam. product liability. and Law in India. trade mark and designs. International Business Law and its Environment South western Cengage learning. Law and Society. 2011 2. Text Books 1. FDI. IIFT.P. Euromoney Publications. ICFAI Journal of Business Laws. environmental law and international sales. Bhowmik and Company. Systems of Law. -Joint ventures. Leo D‟arcy.HMPRBA-IB-401: INTERNATIONAL BUSINESS LAWS The objective of the course is to introduce the students with various aspects of international law for facilitating international trade and in specific international sales.M and Clive Stand brook. Global Business Review. New Delhi 6. International Trade Law and Practice. International Sales Contract. Development of Law. GITAM University. Export Trade The Law and Practice of International Trade Sweet & Maxwell Limited. USA. ICFAI University Press. Carole Murray and Barbara Clave Schmitthoff. Foreign Trade Review. Reference Books 1. Indian Law Journal. International Trade Law and Practice. recognition Enforcement. International Conventions. carriage and insurance. New Delhi 2. Motiwal O. London. Julton D.

UNIT V: Indian Perspectives and Policy: Internationalization of Indian business firms and their operations abroad. Caselet (Not Exceeding 200 Words) Activity: Study the management practices of Indian firms and U. Changing government policy on entry of FIIs. Fred Luthans. 2011 4. Thakur.HMPRBA-IB-402: MANAGEMENT OF MULTINATIONAL CORPORATIONS The objective of the course is to provide to the students an understanding of the different management styles that are relevant for managing and framing strategies for MNc‟s. 2012 3. Methods of comparative management . Srivastava: International Management: Concepts and Cases. Multinational Management. New Delhi Tata 62 . GITAM University. Foreign Trade Review. 2009 2. Management of joint ventures and other international strategic alliances. Journals 1. Arvind V. Jonathan Doh. UNIT IV: International Business Strategy: Creating strategy for international business.S firms and bring out the differences Text Book Christoppher Bartlett and Sumantra Ghoshal. legal and political dimensions. New Delhi. 2011 Reference Books 1. International Management: Managing in a Diverse and Dynamic Global Environment Tata McGraw Hill. GITAM Journal of Management. UNIT III: Comparative Management : Importance and scope. UNIT II: Growth and Development of MNCs: Role and Significance of MNCs – Pattern of Growth – Country of Origin – Different Management Styles – Strategic Issues involved. Management of production. challenges and opportunities. China.Japan. Different schools of thought of international management. Florence US. 3. Phatak.N. New Delhi 2. and B. Bhagat. Strategic Alliances: Acquisitions and mergers. Roger Kashlak. Headquarter and subsidiary relations in international firms. IIFT. International Management: Culture. Organizational design and structure of international corporations. Burton. John B. management styles and practices in US . Rabi S. Global Business Review. Tata McGraw-Hill. Cengage. Services technology and operations. UNIT I: International Management: Trends. Strategy. Transnational Management: Text and Cases. Ethics and social responsibility of business. New Delhi 2007.Gene E. Locus of decision making. International Mergers and Acquisitions. Cullen. Manab. McGraw-Hill. Visakhapatnam. Marketing financial. India. GIM. New Delhi. International Management Institute. and Behavior Tata McGraw Hill. Korea. New Delhi.

Noida. UNIT-V: Corporate Culture: The nature of organizational cultures diagnosing the as-is condition. European Journal of Cross-Cultural Competence and Management 63 . 2010 2. Emerging trends in the area of cross cultural management studies with special reference to globalization and its impact. Importance of culture. 2008 Reference Books 1. Understanding Cross – Cultural Management. China and Korea. International Journal of cross cultural management. 2011. Madhavan Shobhana. measurement of ongoing improvement. Crosscultural management: Perspectives on cross cultural management Cross-cultural competence: concept and framework. Culture Implications for team building. Profiling of: U. UNIT-III: Elements & Processes of Communication across Cultures.S. designing the strategy for a culture change building. Marie. Oxford University Press. Pearson. Germany. Cultural issues in globalization.Joelle. Japan. Communication Strategy for/ of an Indian MNC and Foreign MNC High Performance Winning Teams and Cultures. Cross Cultural Management. Prentice hall. France. Journals 1. Getting to know each other: understanding the work culture of countries. Caselet (Not Exceeding 200 Words) Activity: Select one Indian firm and an MNC of the same industry and study its performance Text Book Deresky Helen.A. UNIT-II: Culture and Global Management. New Delhi. 2.HMPRBA-IB-403: CROSS CULTURAL BUSINESS MANAGEMENT The objective of this course is to enable the students to appreciate the relevance of culture in management of MNC‟s and the key areas to be focused in negotiating with different countries UNIT-I: Introduction: Concept of Culture for a Business Context. International Management: Managing Across borders and Cultures. Cross Cultural Management: An International Journal 3. successful implementation of culture phase. Browaeys. UNIT-IV: Cross Culture – Negotiation & Decision Making: Process of Negotiation and Needed Skills & Knowledge.

Noida.Brand loyaltyTrue brand loyalty . Reference Books 1. U C Mathur. .Brand co-creation.Customer Based Brand Equity.Positioning Maps-choosing a Positioning-Communicating and Delivering the chosen Positioning-Integrated Marketing Communications to Build Brand. International Management Institute.Measuring brand equity-Role of advertisements in Brand Building. Decision Making Process for International Markets Marketing Strategies of MNCs. Visakhapatnam.Finance based brand equity. IIFT. Entry & Expansion Strategies . GIM. Brand Management Text & cases Macmillan publishers India ltd. UNIT II: Product Strategy for International Markets: Standardization v/s.Brand names and its basis. 2011 2. Noida.Branding services –CRM in Brand Management. 2008 4. Text Books 1. Prentice Hall. New Delhi. Wiley India. 2006 2.Modern International Brand Building Strategies UNIT-V: Brand Extensions-Brand Extension fit-Brand Ambassador & Celebrity Endorsements in Brand Building. Foreign Trade Review. Kevin Keller. UNIT-IV: Segmentation & its usage in Advertising .Market Targeting and Positioning Brands across Borders . New Delhi 4. Delhi. Market segmentation & advertising. New York. Promotion Strategies. New Delhi 2. Building Strong Brands. Prentice Hall.. Kevin Lane.International Marketing Research. Prentice Hall.. UNIT I: Global Marketing Strategies: Market Selection. Positioning and Repositioning in International Markets. 2008 Journals 1. Global Business Review.Managing Brands Over Time. Caselet (Not Exceeding 200 Words) Activity: Select an international brand and study its marketing strategies. Aaker. for framing strategies for international markets.Application of Branding –Management‟s Philosophy & Brand-Maslow‟s hierarchy of needsBrand functions.Spurious Brand Loyalty.David Hennessey. Building brands in International Markets.Brand Building. International Trade news Journal of Economics 6. 3. UNIT III: Introduction to Brand Management. Pricing Strategies. Kevin Lane Keller (2003). Global e-Marketing. Global Marketing Strategies. 2011 3.Historical Evolution of Branding. Best Practice Cases in Branding. Strategic Brand Management Building Measuring and Managing Brand Equity. David A. Brand Equity. International Retailing. Keller. GITAM Journal of Management. 2005. Journal of international trade law and policy 5.Branding Products. Marketing Channels and Distribution Decisions. Best Practice Cases in Branding: Lessons from the World’s Strongest Brands. Managing products in International Markets. Journal of International Business Studies 64 .HMPRBA-IB-404: GLOBAL MARKETING MANAGEMENT The objective of the course is to provide the students an understanding of the importance of brand management. GITAM University.Managing Brands across Geographical Boundaries. Free Press. Adaptation in International markets.Brand Equity. Jean-Pierre Jennet & H.

Wood. Difference between SCM and Logistics. Stevedores and Long Shore man – Freight Forwarders. Unit V : Role of Intermediaries: Shipping Agents. Ware housing and practical applications of international trade logistics. SCM for Improved Customer Service and Enhanced global Competitiveness.HMPRBA-IB-405: INTERNATIONAL TRADE LOGISTICS The objective of this course is to familiarize the students with the concepts of International transportation. Port Services Pricing. F. Carrier-consignee Liabilities. Total Cost Concept. Significance and Objectives. John Wiley & sons. Terminal Operators. Ship Owner and Shipper Consultation Arrangements. 2002 Journals 1. Unit III : Ware Housing: Inventory Management – Concepts and Application. Tramp Operations Chartering Principles and Practices – Air Transportation Advantages. Growth and Status of Ports in India. System Elements. Butcher Tim. Total Cost Approach – Containerization: CPS and Inland Container Depots. Problems and Prospects. Supply Chain Management: Principles of SCM. Key Logistics Functions. Lalwani Chandra. Anthony P. C & F Agents. Reference Books 1. Road. The Journal of Commerce 2. International Logistics. AMACOM. Barone. Relevance of Logistics in International Business. Text Book David Pierre. Carriage of Goods – Legal Aspects. UNIT – I : Marketing Logistics: Concept. Caselet (Not Exceeding 200 Words) Activity: Select a port and study its management. Paul R Murphy. 2010. Linear Operations. Cargo Booking Centers. Cengage. Global Logistics & Supply Chain Management. Donald. Freight Structure and Practices. UK. Air and Sea – Evolution and Perspectives of Indian Shipping Industry. New York. Material Handling & Logistics Magazine 65 . 2008 2. Multi Model Transportation and CONCOR. USA. Dry Ports. Mangan John. Unit IV: Role of Ports: Port Organization and Management Responsibilities of Port Trust. Stewart Richard. Significance and Types of Ware Housing Facilities. Daniel L Wardlow. International Logistics – The Management of International Trade Operations. Problems UN Convention on Shipping. Choice of Mode – Rail. Commercial Carrier Journal 3. Unit II : International Transportation: International Transport System.

Dorling Kindersley. International Economics – Theory & Policy. Council for Trade in Services. and Anti-Dumping Measures – Types of Dumping .Rao. Unit III: W.HMPRBA-IB-406: WTO AND INDIA The objective of this course is impart to the students an understanding of the provisions of GATT while exposing them to the mechanism of WTO with reference to the Indian environment of International trade. WTO & India. Agreement on Textiles and Clothing. India.B.Objectives.T. Effect on Pharmaceutical Industry.O. Vikas Publishing house.T. Removal of Quantitative Restrictions. GATT 1994 – Uruguay RoundProtocol to the GATT 1994.T. W. W.T.O.O. Gems and Jewelry etc.O.T. Deep & Deep Publications. The World Trade Review 2. Maurice Obstfeld. Dispute Settlement Body and Trade Policy Review Body. Dispute Settlement Mechanism – Council for Trade in Goods.O. UNIT I: Evolution of GATT.O. – Organization Structure – Functions of W. Various AntiDumping Measures. Agreements. Caselet (Not Exceeding 200 Words) Activity Select an industry and study the impact of WTO Text Book Thakur Kumar Anil. 2007 Reference Books 1. – Principles of W.O. Noida.O. Issues relating to E-Commerce. 2001. Trade Related Intellectual Property Rights (TRIPS). Establishment of W. The Global Studies Journal 3. Unit IV : Agreement on Trade in Services. Unit V : W. Council for Trade Related Aspects. Trade Related Investment Measures (TRIMS) Multi Lateral Agreements on Investments. Effect on Agriculture. and International Trade. European Journal of International Law 66 . Krugman R Paul. Unit II: W. Effect on Other Products like Leather Products.T.T. Effects of Dumping on Importing and Exporting Countries. M.T. 2009 Journals 1. GATT – Provisions – Its Working. New Delhi. 2.

Visakhapatnam Journal of Marketing Management. Services. Services Management and Marketing. 5.Distinction between goods and services marketing Service characteristics – Growth of Services Sector in India. 5.New service development – Service Branding and PositioningPricing Objectives and Strategies – Service Distribution. Valarie . Rama Mohan Rao. Journals 1.Demand management Services Strategy. SERVQUAL. 3. 2. 6. Pearson 2010 Reference Books 1. Text Book K. Mc MillanInc.. UNIT IV: Physical evidence of services – Internal marketing – External marketing – Interactive marketing.HMPRBA-MM-401: SERVICES MARKETING The objective of this course is to develop insights among students about the emerging trends in service and to nurture distinctive managerial skills for service organization and management. 4.. Harsh V. Services Marketing. Pearson education. Cengage Learning. Pearson Education.A. Hoffman & Bateson. Marketing of Services. Verma. Services Marketing Text & Cases. Caselet (Not Exceeding 200 Words) Activity: Develop a marketing strategy for a service organization..Services market segmentation . UNIT I: Importance of service marketing . 3. Christopher Lovelock. Total Quality Services Marketing – Service failures and Recovery strategies..Zeithml & Mary Jo Bitner. UNIT III: The basic service package .Service Triangle – Marketing Mix. Christian Gronroos. UNIT II: Consumer behavior in services . ICFAI Marketing Theory Indian Journal of Marketing The Brand Reporter The Journal of Service Research 67 . UNIT V: Service Quality management – Gap model.. McGraw Hill Publishing Inc. 2008. GITAM University. Services Marketing. 2.. 4. GITAM Journal of Management.

Tata Mc Graw Hill Publications. Willey India. New Delhi.. SHH Kazmi. Henry Assael. ICFAI Management Review. Excel Books. GITAM University. Involvement Theory. Text Book Leon G. customer relations and its application to marketing strategy. Harvard Business Review. UNIT I: Introduction to the Study of Consumer Behaviour – Determinants of Consumer Behaviour – Profile of the Indian Consumer. Jagadish N. purchase decision-making process. Instrumental Conditioning.Batra. Pearson Education 2008 Reference Books 1. Customer Relationship Management: Emerging Concepts.HMPRBA-MM-402: CONSUMER BEHAVIOUR The objective of this course is to develop an understanding on consumer behavior.. New Delhi: 2001. IIMB Marketing Mastermind 68 . Journals 1. Influence of Social and Cultural Factors on Consumer Behaviour – Family. 4. Consumer Behaviour..Behavioural Learning Theories. Customer Relationship management: An Indian perspective. Harvard Business School Publication Co. Consumer Behaviour GITAM Journal of Management. Visakhapatnam.. Consumer Behaviour. UNIT IV: Attitude Measurement and Change. Caselet (Not Exceeding 200 Words) Activity: Each student need to share his/her experiences for any product as consumer using the frame work of consumer behavior. Atul Parvatirao and G.Classical Conditioning. tools and applications. Reference Groups. Excel Publishers. 3. Cognitive Learning Theory. Satish K. Consumer Behaviour.. UNIT III: Learning and Consumer Behaviour. Cross Cultural Variations in Consumer Behaviour. Personality and Emotion. 2. Seth. 3. Shainesh. UNIT V: Consumer Decisions Process – Problem Recognition – Information Search – Evaluation Alternative and Selection – Post Purchase Behaviour – Organizational Buyer Behaviour. Motivation – Motivation Theory and Marketing Strategy. 4.. 6. characteristics. Self Concept and Life Style Marketing. 2. UNIT II: Perception – Nature of perception – perception and Marketing Strategy. Mukesh Chaturvedi and Abhinav Chaturvedi. 5. USA Journal of Brand Management. Schiffiman and Leslie Hazer Kanuk.

Visakhapatnam Journal of Marketing Brand Reporter The International Journal of Advertising (IJA) 69 .Customs – Law and Regulations.. Foundation of Advertising Theory and Practice. Advertising Management Concepts and Cases. 2. 2. Advertising Management. Reference Books 1. UNIT I: Role of Advertising in Promotional Mix – Advertising and Communication. Advertising.C.Clow & Donald Back. GITAM Journal of Management. Text Book Kenneth E. Social and Ethical aspects of Advertising and Advertising Agencies. 2008. Excel Books. GITAM University.. UNIT V: Direct Response Advertising – Home Shopping – Direct Mail – Catalogs Telemarketing – Internet Advertising – International Advertising – Impact of Culture .A.Shruthi Jain. Tata McGraw-Hill Publishing Ltd. Himalaya Publishing House.S.Sethia. 4. Oxford University Press. Caselet (Not Exceeding 200 Words) Activity: Write a report on the impact of advertisement on one‟s own purchase decision making process. 4. UNIT II: Challenges and Opportunities in Advertising – Economic.. Kazmi & Batra. UNIT IV: Advertising Budgets – Methods of Formulating Advertising Budgets – Evaluating of Advertising Effectiveness.HMPRBA-MM-403: MANAGEMENT OF ADVERTISING The objective of this course is to enable the students to understand the concept and importance of Advertising and to prepare an effective advertisement. Pearson Education. Manendra Mohan.Chunawala and K. 3. Advertising and Sales Promotion. A. Jaishrey Jethwani. 3. Integrated Communications. Promotion & Marketing Journals 1. UNIT III: Audience Analysis in Advertising – Media Planning – Media Mix Decisions – Developing Media Strategy – Creative Strategy and Copy Writing – Different Types of Appeals – Layout Design.

Petrol pumps and Extension counters. Syndicated Distribution. Rural marketing environment – Demographic factors .Social factors. Consumer Durables. Response. Technological Factors. urban markets. Text Book C G Krishnamacharyulu.Profiling the Target Audience. Marketing Mix Challenges. 1/e 6.HMPRBA-MM-404: RURAL MARKETING The objective of this course is to expose students to the emerging trends in rural marketing and to enable them to understand the environment in which the firms operate and enabling the students to apply the key concepts to practical business situations. Kashyap – Rural Marketing – Pearson Education 7. Pradeep Kashyap & Siddhartha Raut. Krishnamoorthy.GITAM Journal of Management. rural vs. Evolution of Rural Distribution SystemsWholesaling.2/e 3. Creating advertisement for rural audiences rural media.Rural Marketing – Excel books. Sanal Kumar Velayudhan .Rural Marketing . Rural Marketing. 3/e. Rural Media Caselet (Not exceeding 200 words) Activity: Prepare a report on successful rural marketing strategies of select firms. Agriculture Goods. Rural Mobile Traders: The last Mile Distribution. Vans. Habeeb Ur Rahman – Rural Marketing – Himalya Publishing House.Brand Reporter 4. TMH. Personalised media. Rural Product Categories – Fast moving Consumer goods. UNIT I: Introduction: Components of rural markets. Sukhpal Singh – Rural Marketing – Vikas Publishers 9.Branding in Rural India.Introduction. Barefoot agents. Haats/Shandies.Corporate –SHG Linkage.Brand building in Rural India. Minouti Kamat & R. GITAM University. 2004 8. Lalitha Ramakrishnan.Mass media. Satellite Distribution.Emerging Distribution Models. Balaram Dogra & Karminder Ghuman . Agricultural agents. Prevalent Rural Distribution Models . Agricultural input dealers. UNIT III: Product Strategy .The International Journal of Advertising (IJA) 70 .Macmillan Publishers Journals 1. Other channels.1/e 4. U. T. 10. Services . SAGE Publication 5.Rural Marketing Biztantra 2. Bhatia.Positioning.Rural Consumer Behaviour: Consumer buying behaviour models.Mathur . A view of Communication Process . Political Factors UNIT II.Rural Marketing. Pearson Education 2010 Reference Books 1. -Rural Marketing Strategies: Segmentation Targeting. Visakhapatnam 2. Tej K. Co-operative Societies Behaviour of the Channel. .C.P.Journal of Marketing 3. UNIT V : Communication strategy: Challenges in Rural Communication. 2/e. classification of rural markets.Characteristics of Rural consumer-.Rural Marketing. Rural Marketing ––Himalaya Publishing House. Advertising & Marketing in Rural India. Factors affecting Consumer Behaviour . Economic Factors.Vikas Publishing House. 1/e. Rural Retail System. UNIT IV: Distribution Strategy: Channels of Distribution. Public Distribution System. Gopal Swamy . Non-Conventional Media. ITC‟s Distribution Model.

positioning and channels of distribution. Marketing for Hospitality and Tourism. Journal of Marketing 3. 2004 Philip Kotler. customer service. branding and packaging. Marketing hospitality and challenges in hospitality sales. relevance to hospitality industry. tourism marketing. Hospitality Marketing. Mathews. Pearson Education Asia. Segmenting. UNIT V: Hospitality markets: Defining the customer. new product developments. Australia Philip Kotler. Market opportunities. New Delhi 71 . GITAM University. . UNIT III: Market segmentation-concept. Text Book Robert D. product mix and product line decisions. Visakhapatnam 2. Hospitality Marketing. the importance of distribution channels. Prentice-Hall Inc. UNIT II: Hospitality planning and management. Controllable and uncontrollable factors. International Management Institute.Hospitality Marketing . Marketing for Hospitality and Tourism. UNIT I: Introduction: hospitality service – the distinguishing factor.Hospitality Marketing. GITAM Journal of Management. market segment groups. 4. Hospitality Press Pvt Ltd. Pointer Publications David Bowie and Francis Buttle. 8P‟s of hospitality and travel marketing. price setting-objectives. factors and methods. UNIT IV: PLC strategies.HMPRBA-MM-405: HOSPITALITY MARKETING The objective of this course is to enable students to appreciate the emerging trends in hospitality and to hone distinctive managerial skills for hospitality organization and management. 5. Hospitality Marketing. 7. advertising and promotion Destination marketing: Electronic and web based: Forces that will impact the future. 6. Journal of Marketing Research. Commonwealth publishers Kaser and Freeman. Elsevier. Bowen and Makens.. Journals 1. Reid and David C. growth in hospitality service. 3. Caselet (Not exceeding 200 words) Activity: Prepare a report on successful hospitality marketing strategies of select firms. Hospitality Marketing. 2008 Bhat. John Wiley and Sons 2009 References 1. Bojanaic.South Western Educational Neil Wearne. 2. consumer behaviour: Sales.

Marketing Management. The brand equity concept. ICFAI 4.Management Review. New Delhi 4. Jones Behind Powerful Brands – Tata McGraw Hill Publishers 7. Brand Positioning & Brand Building: Brand knowledge. Brand Revitalization. Measuring Brand Equity: Brand Value chain. GITAM Journal of Management. USA 3. Visakhapatnam. Steps of brand building. Designing & Sustaining Branding Strategies: Brand hierarchy.. Subrato Sen Gupta Brand Positioning Strategies for Competitive Advantage – McGraw-Hill Education 5. Strategic Brand Management. Caselet (Not exceeding 200 words) Activity: Prepare a report on successful branding strategies of select firms. Building Brand Equity. 3. 2001 Journals 1. UNIT IV. Ramesh Kumar Managing Indian Brands – Vikas Pub.Harvard Business Review. Branding strategy. Co-branding.HMPRBA-MM-406: BRAND MANAGEMENT The objective of this course is to enable the students to understand the concept and importance of branding and to prepare an effective brand management strategy.Marketing Mastermind 72 . UNIT V. Brand Identity and Brand image. Debashish Pati . Brand extension and brand transfer. IIMB 5. Brand Crisis. The role of brands. Aaker Model. New Delhi: 2011. Harvard Business School Publication Co. Brand Audits. Pran K Choudhary Successful Branding – University Press. 6. Caperer Strategic Brand Management – Kogan Page Publishers. House. Defining and establishing brand values.Journal of Brand Management. Brand Resonance. S. celebrity endorsement. BRANDZ. Identifying and establishing brand positioning. Brand Tracking. measuring sources of brand equity and consumer mindset. Pearson India. Brand portfolios and market segmentation. UNIT III. Brand Valuation.Branding Concepts & Process – Macmillan Publishers India 2. UNIT II. UNIT I : Brand & Brand Management: Commodities Vs Brands. 2. Managing brand over time. Text Book Kevin Lane Keller. GITAM University. Brand Equity Models – Brand Asset Valuation. Philip Kotler & Kevin Lane Keller. Brand Leveraging & Brand Performance: Establishing brand equity management system. Pearson Publishers 2007 Reference Books 1.Managing Brand Equity: Brand Reinforcement.

Douglas M. capacity expansion issues.Closs: Logistical Management: The Integrated Supply Chain Process. Sage Publications. 4. Evolution of global flows. UNIT II: Global Operations and Logistics Planning. organizational structures for global logistics excellence. Kogan Page. UNIT I: Global Operations and Logistics: Evolution. Conceptual frame work and the driving forces behind the global operations process. TMH. 2. Donald J. Lambert. Global logistics network configuration. Michel Fender. Emerald Insight. 3. Design and Strategic Frame Work. Supplier network development (inbound logistics) – the evolving concept of outsourcing. Physical distribution (outbound logistics)channels and architecture of physical distribution network in global operations. Performance : 3rd ed. 2009 Journals 1. Ricardo Ernst. 3. logistics as a source of service for managing global flows.Processes. Editor Copyright – 2008 5. Text Book Phillipe-Pierre Dornier. basic principles of designing the global operations network. Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks. John Wiley & Sons. Planning and Operation. performance measurement and evaluation in global operation. John T Mentzer: Supply Chain Management. UNIT II: Globalization of Operations and Marketing Strategies. Pearson. 4. Third edition. 2009. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the role of logistics in global operations of select firms. Local marketing and the meaning of the global product. trade-offs associated with each approach. 2005. Global Operations and Logistics: Text and Cases. Marketing strategies: Global vs. Critical issues of information management. Lambert : Supply Chain Management .HMPRBA.Bowersox and David J. 2. strategic frame work for tackling new challenges. Bullwhip effect in supply chain‟s issues of vertical integration in the supply chains. Partnerships. Supply Chain Management: An International Journal. Reference Books 1. frame work analysis. UNIT V: Effective Management of Global Operation and Logistics. Panos Kouvelies.. Douglas M. 2006. 2008.OSM-401: GLOBAL OPERATIONS & LOGISTICS The objective of this paper is to acquaint the students with importance of Logistics. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. UNIT IV: Logistics Network Design and Risk Management in Global Operations. role and contributions in current business environment and to enable them to understand the effectiveness of Supply Chain management in global environment. Journal of Business Logistics Journal of Operations Management Supply Chain Management Review 73 . Donal Waters: Global Logistics. FT Press / Prentice Hall / Pearson Education. Risk Management in global operations. 2008 6.

Global trends in Services Sector. Journals 1. increased role of services in manufacturing UNIT II: Service Strategy. Journal of Business Research IIMB Management Reviews Purchasing and Supply Management B002885VD8 74 . 5. 3.J. Services Management in IT/ITES Sectors. UNIT I: Introduction to Service Operations Understanding Services Economy. Capacity Vs System Performance UNIT IV: Queuing Theory Applications in Service Systems Simulation as a tool for design of services. Services Management in IT/ITES Sectors. Nature of design issues addressed using simulation. Reference Book: Fitzsimmons. Services Management in financial services. Graham Clark. Services – Manufacturing Continuum. 4. 2. Text Book Robert. 2/e.A. developing an overall vision for the service system. Pearson Education. Models for Manpower Planning. M. European Journal of Operational Research Journal of Operations Management Journal o f Revenue and Pricing Management. Service Management. Developing a service strategy. Role of services in manufacturing firms. J.HMPRBA-OSM-402: SERVICE OPERATIONS MANAGEMENT This course addresses the strategic and operational aspects of managing service systems. Simulation Applications in Service System Design . Capacity Management Issues. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the importance of service operations of successful companies. Capacity build up strategies. Changing paradigms in Competitiveness of services. In addition to discussing the design and operational control of service operations. Service Operations Management: Improving Service Delivery. Notion of capacity. . and Fitzsimmons. Mc Graw Hill International Edition (2006). Service Positioning & Implications for Service Delivery Design UNIT III: Design of service delivery design. Services Management in financial services UNIT V: Application Domain in Services. 6. specific issues pertaining to certain sectors of the service industry are also addressed. Recent trends in manufacturing. Use of simulation software for modeling. Capacity issues in service systems. Developing an overall vision for the service system. Risk & Security issues in Financial Services Sector: Role of technology.

Editor Copyright – 2008 5.Processes. and control: objectives of stores function. Supply chain management: An international journal. Donald J and David Closs. Lambert : Supply Chain Management . Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks.. types of productivity measures. 2006. growth of integrated logistics service providers across globe operational objectives of integrated logistics. functions of inventory.Evaluation of logistics performance. stages of functional integration. Logistics and integrated logistics. activity based costing cost identification. evolution of strategic integrated logistics integrated logistics quality and bench marking. Donald J. Logistical measurement: Dimensions of performance management. drawbacks of traditional accounting systems. 2008 6. information architecture and application of IT in logistics. Emerald Insight. Principle of logistics information: Forms of information. Designing and evaluating logistics information system.HMPRBA-OSM-403: STRATEGIC LOGISTICS MANAGEMENT The objective of this paper is to acquaint the students with the role and contribution of logistics in current business environment and the effectiveness of Supply Chain Management in vendor management. 4. types of inventory. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the strategic logistics management of select firms. UNIT II: Strategic Integrated Logistics Management: Key issues. customer benefits. location and layout. Journal of Business Logistics Journal of Operations Management Supply Chain Management Review Journal of Purchasing and Supply Management 75 . 3. Lambert. 2005. 2009. Donal Waters: Global Logistics. Storehouse operations. Pearson. classification and codification of an inventory. perfect order. FT Press / Prentice Hall / Pearson Education. 3. inventory management strategy. Performance : 3rd ed. barriers to internal integrations. sources of competitive advantage. TMH. 2. McGraw Hill. functionality of information. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. Kogan Page. 2. storage systems. Douglas M. Douglas M. 5. Sage Publications. methods of sore keeping. value differentiation through production and marketing supply chain and competitive performance. UNIT IV: Logistics costing.Bowersox and David J. management.Closs: Logistical Management: The Integrated Supply Chain Process. cost formatting. 2009 Journals 1. external performance measurement. John T Mentzer: Supply Chain Management. stores accounting. 4. transportations functionality and principles. components of forecasting – Inventory planning. Partnerships. Reference Books 1. Third edition. Text Book Bowerson. Planning and Operation. competitive advantage and logistics. role of warehousing and its strategies. internal performance measurement. spatial and temporal dimensions of logistic s operations. UNIT I: Elements of logistics management: Introduction to logistics. 2006. Logistics Management – Integrated Supply Chain Process. UNIT V: Logistical organization: Integration of supply chain activities. UNIT III: Forecasting and Inventory of planning strategy. development of logistic al organization.

Responsibility matrices. GITAM Journal of Management. A Step-by-Step Approach with Practical Examples. Gray. 1995. Project Management for Business and Technology – Principles and Practice. Reference Books 1.HMPRBA-OSM-404: PROJECT MANAGEMENT This course enables the student to understand and appreciate the professional way of completing projects in the real time business environment and the effective use of the resources for attaining the objectives. NY: McGraw-Hill).. Successful Project Management. P. importance and Integrative approach. Prentice Hall. Pearson Education Prentice Hall. 1992.Scope and other knowledge areas-Project planning-Work break down structures. Project organization and culture – structures – selection – culture and its implications. Comprehensive Project Management. 4.. Adedeji B. 2006. UNIT II: Project organizing strategy and selection –Strategic management process-need for a project portfolio-Portfolio management system – Creating and applying a project model (appraisal systems). Text Book John M Nicholas. Defining project and Body of knowledge.organizing projects. and Computers. UNIT I: Modern Project management-features. David I (Editor). Project teams and leadership. 3. Managing Risk. Simin Pulat. Change control management. characteristics. Rosenau Jr. Van Nostrand Reinhold Inc 3. life cycle. Clifford F.. Scheduling Resources. Visakhapatnam International Journal of Project Management Project Management Journal The International Journal of Construction Project Management 76 . 2. 4.. and Erik W. UNIT IV: Financial Plan and control – Means of finance – Working capital – Financial ratios and their Impact – Activity Based Costing EVM. Larson Project Management: The Managerial Process.forecasting budget costs – types of costs – reducing project durations – learning curves – Network techniques – Developing project plan – PERT/CPM – Other techniques. Management Principles.. progress measurement and evaluation – Project Audit and Terminal/closure – Project closure and termination (nature and Procedure) – International Projects. Van Nostrand Reinhold Inc Journals 1. Cleland. UNIT III: Estimating project time and costs – factors influencing estimates – estimating guidelines and methods – resources – developing budget . Milton D. (New York. Badiru. Integrating Optimization Models. 2. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the usage of PERT and CPM in project management with reference to a consulting firm. 1998. UNIT V: Project performance. Field Guide to Project Management.

Export-import and Logistics Management. Valuation. GITAM Journal of Management. 77 . Workshop on customs duty. Journals 1. Facilitation. Export Import Management. Journal of Commerce. Galgotia Publications. UNIT V: Visit to VSEZ/Vizag Port/Vizag CFS and Follow up Report. Open General and Special Licenses. Need and importance of documentation. Second Edition 5. Journal of Institute of Export. Role of Kyoto Convention in Trade. and Procedures. 2007. Mastering import & export management. C.Khurana.K. Belay Seyoum. Regulations.Rama Gopal. UNIT III: Customs Act 1962. Visakhapatnam 2. Rules of origin. Caselet (Not Exceeding 200 Words) Activity: Group Assignment followed by presentation of the concerned subject topic. Export-Import Theory. New Age International. Rajiv Aserkar. Usha Kiran Rai. Rennie Alston.2007 4. Customs Tariff. PHI Learning. UNIT I: Export documentation framework. Thomas A. 2. Study of different documents. Kelly Raia.2009 3.Documentation and Logistics. A step-by-step approach to clear imported cargo. Assessment. Export Management. Cook. Oxford Publications. Text Book P. Justin Paul. Practices. Harmonization. 3. UNIT II: Imports. A step-by-step approach in export cargo shipment. TMH.HMPRBA-OSM-405: EXIM MANAGEMENT The objective of this course is to help students understand the importance of documentation in ExportImport activities and to expose them to various rules and regulations applicable thereon. Reference Books 1. CHA. UNIT IV: Import Clearance: Documents. Export Import Procedures .

Computers Today.. 4. Advertising in E. Electronic Commerce. Bharat. New Delhi: Data Quest. David King. Bhaskar. 2. Rayudu. Tata Mc-Graw Hill. Characteristics of Each Model UNIT II: Electronic Market Structure – Business Model of Electronic Marketing – Procedure for Internet Shopping: Consumer Perspective – B2C. Jae Lee. Strategies. E-Commerce. 2007. Electronic Commerce. C2C. Reference Books 1. E-Commerce.. New Delhi 78 . Models of E-Commerce – B2C.S. C. Dennis Viehland. A Manager’s Guide. Gary P.Service in Cyberspace. Pearson Education. New Delhi: GITAM Journal of Management .Electronic Payment Systems –Security schemes in Electronic Payment Systems – Electronic Credit Card System. Visakhapatnam Information Technology. Himalaya Publishing house.Commerce – Methods and Strategies UNIT III: Financial Transaction through EC .V Murty. 3. Thomson Course Technology. 3.. 5. E-commerce. New Delhi: 2008.A Value Analysis Approach – Return on Investment and Risk Analysis – EC Strategy in Action. Broker Based Services .Characteristics of Internet Surfers. UNIT V: Introduction to M-Commerce – Importance of M-Commerce. Dr.. UNIT I: Introduction to E-Commerce – Definitions –. Himalaya Publishing house.. Electronic Commerce: A Managerial Perspective. Tata Mc-Graw Hill. Trends in M-Commerce Caselet (Not Exceeding 200 Words) Activity: Write a report on the various e commerce models used in online business transactions Text Book: Efraim Turban.HMPRBA-OSM-406: E-BUSINESS The objective of this course is to provide the students with a basic knowledge about E-Commerce trends in Electronic Commerce and get an overview of M-commerce. David Whitley. Ravi Kalakota and Andrew B. B2B. 6. 4. MCommerce Services.S. Pearson Education. M-Commerce Value Chain. Models. Journals 1. Concepts. New Delhi: 2006.Schneder. Whinston. 2008. 2007. New Delhi: 2007.. “E-Commerce E-Business”. 2008.Types of E-Commerce-Benefits of ECommerce – Limitations of E-Commerce. 2.Trading Stocks Online – Cyber banking and Personal Finance UNIT IV: EC Strategy– Strategic Planning for EC: Industry and Competitive Analysis-Strategy Formulation – Critical Success Factors for EC. C.

Students who are absent for any of the Group Discussions will be losing a chance. Course Objectives 1) To create awareness on current business matters 2) Improve reading habits 3) Improve critical thinking on business issue 4) Equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. Assessment Online assessments are conducted for calculating 60% of the overall grade. During the class session (two periods per week) Group Discussion is conducted (group of 6-8).HMPRBA-407: CURRENT BUSINESS AFFAIRS (CBA) Introduction This course is introduced with the view to create awareness on current business events happening in India and around the world. 79 . The remaining 40% is awarded on the performance in Group Discussion conducted.

13. HMPRBA-BIF 501 HMPRBA-BIF 502 HMPRBA-BIF 503 HMPRBA-BIF 504 HMPRBA. 20. 17. 4. 2. 6. 23. 7. 18. 29. 24. 3. 10. 1.No.BIF 505 HMPRBA. 19. 16. 11. 26. 12. 5. 15. 27. 30. 32. 28. 22.TRIMESTER –V S. Code No. 9. 21. 25. 31. 14.BIF 506 HMPRBA HR 501 HMPRBA HR 502 HMPRBA HR 503 HMPRBA HR 504 HMPRBA HR 505 HMPRBA HR 506 HMPRBA IB 501 HMPRBA IB 502 HMPRBA IB 503 HMPRBA IB 504 HMPRBA IB 505 HMPRBA IB 506 HMPRBA MM 501 HMPRBA MM 502 HMPRBA MM 503 HMPRBA MM 504 HMPRBA MM 505 HMPRBA MM 506 HMPRBA-OSM 501 HMPRBA-OSM 502 HMPRBA-OSM 503 HMPRBA-OSM 504 HMPRBA-OSM 505 HMPRBA-OSM 506 HMPRBA-507 HMPRBA-508 Title of the Course Investment Management International Banking and Finance Derivatives Banking Technology management Financial planning and wealth management Financial & Credit Analysis Strategic Human Resource Management Employment Laws Industrial Relations Learning & Development Global Human Resources Management Compensation Management International Trade and Policy Exim Policy and Documentation Global HRM Forex Management and Currency Derivatives International Business Communication Information Technology In Global Business Global Strategic Management Sales and Distribution Management Customer Relationship Management Global Marketing E-Marketing Bank Marketing B-to-B Marketing Operations Strategy Strategic Sourcing Supply Chain Risk Management Technology Management Total Quality Management Enterprise Resource Planning Current Business Affairs (CBA) & Soft Skills Comprehensive Viva Voce 80 . 8.

Indian Journal of Commerce. S. Gangadhar & Ramesh Babu. Security Analysis & Portfolio Management. Raman..Efficient Frontier – Sharpe Index Model -Capital Asset Pricing Model (NP) (A workshop will be organized by external organization for minimum of 3 days on online stock market operations and portfolio management which carry 10 marks included in internal assessment in place of class room participation ). Investment Management.Securitized Investments and Non-securitized Investments – calculation of indices – BSE Sensex and NSE Nifty. Reference Books 1. New Delhi. Technical Analysis Vs. Specialization Vs. Investment Management. 4. Vikas Publishing House (P) Ltd. V.Market PortfolioMarkowitz Model . 7. New Delhi GITAM Journal of Management..Selection of Optimal Portfolio .Market Value.Bond Intrinsic Value . 81 .Valuation of Shares Equity Valuation Models . Finance India. New Delhi: 2010. Gambling . UNIT I: Investment . New Delhi: 2007 Journals 1. GITAM University. New Delhi: 2008.. Bhalla. (NP) UNIT III: Fundamental Analysis . Visakhapatnam. Investment Principles & Techniques.Valuation of Bonds . 3. Vikas Publishing House (P) Ltd. Fundamental Analysis – efficient Market Theory UNIT V: Portfolio Management – Introduction .K.Objectives and Risk . Pandian. 2.. New Delhi: 2009. Anmol Publications (P) Ltd.Chand.S.Investments in Industry . 5. P. 3. Hyderabad. Caselet (Not Exceeding 200 Words) Text Book Fisher & Jordon.Industry Analysis .Intrinsic Value . New Delhi Indian Management.Company Analysis. UNIT IV: Technical Analysis – Concept and Tools of Technical Analysis.Investment Vs. Jaipur.. 4. UNIT II: Valuation of Securities .N. Journal of Applied Finance. 2.. Tata McGraw-Hill.HMPRBA-BIF-501: INVESTMENT MANAGEMENT The objective of this course is to impart to the students the knowledge on basic aspects of security analysis and portfolio management.Efficient Portfolio . Security Analysis and Portfolio Management. V. Journal of Financial Management and Research Journal of Accounting and Finance. New Delhi: 2008. 6.

Apte. Madhu Vij. Euro loans. References Books 1. LERMS. 5. P. IDRs. UNIT IV: Foreign Exchange Markets: Determining exchange rates. Set. V.K. Tata McGraw-Hill Publication. Anmol Publishing House. UNIT II: International Monetary and Financial System: Importance of international finance. V. UNIT I: Regulatory Framework for International Banking – Regulation.HMPRBA-BIF-502: INTERNATIONAL BANKING AND FINANCE The objective of this course is to familiarize the student with International Banking and Finance. GITAM University.cash and spot markets.meaning and scope.K. 6. Tata McGraw Hill Publishing. Visakhapatnam 2. information and communication. International Financial Management. forward exchange contracts. forward exchange rates. New Delhi:2009. International flow of goods. International Finance. Exchange rate theories.K. A.Apte. GDRs. Factors affecting exchange rates . Caselet (Not Exceeding 200 Words) Activity: Study recent foreign exchange fluctuations and causes Text Book Prakash G. Reregulation(International Monetary system). Avadhani. MacMillan New Delhi:2009. IIFT. Jain. International Financial Management. International Financial Management. Excel Books. GITAM Journal of Management. IMF and the World Bank. loan syndication and Euro deposits. Himalaya Publishing house. New Delhi 3. services and capital. Copying with current account deficit. 3. New Delhi:2010. New Delhi:2009. Deregulation. UNIT III: Balance of Payment and International Linkages: Balance of payments and its components. International Financial Management. Global Business Review. ADRs.Loan Loss Provisioning – Assessment of Country/Sovereign Risk – Country Risk Management. European monetary system . Fixed and flexible exchange rate system. New Delhi:2009. Exchange dealings and currency possession. International Financial Management. Bhalla. CPs. New Delhi 82 . Regulatory arbitrage: Birth of Offshore Banking. 2.Basel Concordat – Capital Adequacy Ratios. floating rate instruments. Euro bonds. New Delhi:2011. Repos. Journals 1. New Delhi:2009. Foreign exchange and currency futures. Foreign exchange trades. Bretton woods conference and afterwards. Foreign Trade Review.spot rates. P.International Financial Management. Foreign exchange market . 4.G.A. UNIT V: International Capital and Money Market Instruments. Exchange rate quotes. Galgotia Publishing House. Participants in the foreign exchange markets.

Option pricing models Scholes Model and Binominal Approach – Options vs Futures UNIT V: Swaps: Meaning. Journal of Applied Finance. UNIT IV: Options – Meaning. 4. Concepts and Problems. Finance India. 2.Need – Features – Types . 5. New Delhi. Sunil K Parameswaran.C. Hyderabad.Pricing of Forwards – Forwards Vs Futures.Functions and Regulatory Frame work of derivatives trading in India. New Delhi. (A work shop will be organized by external organization for minimum of 3 days on online stock market operations and portfolio management which carry 10 marks included in internal assessment in place of class room participation). Futures Markets: Theory and practice. Read Head.Trading . 3. Indian Journal of Commerce. UNIT II: Forwards: Meaning. UNIT I: Introduction to Financial derivatives: Meaning . Gupta. Hull C.Growth and types of financial derivatives in India.HMPRBA-BIF-503: DERIVATIVES The objective of this course is to impart the knowledge on basic aspects of Financial Derivatives to students.Need – Features – Types .. Pearson Education. 3. Financial Derivatives: An Introduction to Future.. Jaipur. New Dehil. New Delhi. Journal of Financial Management and Research Journal of Accounting and Finance. 2010. Caselet (Not Exceeding 200 Words) Text Book S. Prentice Hall of India. 2.Trading . Futures and Other Derivatives. Derivative Markets participants . Financial Derivatives.Need. Prentice Hall of India. Tata Mc-Graw Hill. Forward. John. Journals 1.Theory.Pricing of Forwards UNIT III Futures: Meaning.Need – Features – Types – Trading-pricing methods.Trading . Options. option. Reference Books 1.Need – Features – Types . Black – 83 .

Network security controls .Concept of opportunities Centralized banking concept .Inter branch reconciliation Treasury management .HMPRBA-BIF-504: BANKING TECHNOLOGY MANAGEMENT The objective of this course is to familiarize the student with Banking technology and management.Sensitive data inferences Multilevel databases .Security in networks .Risk management .Payment Gateways . Text Book Vasudeva E Banking. challenges and implementation UNIT II: Delivery Channels: Overview of delivery channels ./EIS .Electronic fund transfer – RTGS .Forex operations .Multilevel security .Card Technologies MICR . Journal of internet banking and Technology 84 . GITAM Journal of Management.Interface with payment system network . Indian Banking in Electronic Era.Phone Banking . Common Wealth Publishers.Intrusion detection .Mobile Banking .Automated Teller Machine .Customer Relationships Management CRM UNIT IV: Interbank payment system:. Jaotab SS and Choubey NSE. New Delhi 2008. New Delhi 2010 Reference Books 1.Knowledge management .Threats in networks .Firewalls .Secure E Mail. Indian Institute of Bankers publication 3.Electronic money .Data centre management .E cheques UNIT V: Database Security Requirements: Reliability and integrity .Call Centers .Internet Banking . 2. Sarup and Sons.Negotiated dealing systems and Securities Settlement systems . Visakhapatnam 3.Electronic clearing UNIT III: Back Office Operations: Bank back office management .Structured financial messaging system .MIS/DSS. Banking Technology. Journals 1. GITAM University. John Wiley & Sons Inc. Journal of Financial Services Research 2. UNIT I: Branch Operation and Core Banking: Introduction and evolution of Bank Management Technological impact in banking operations . Information Technology. Turban Rainier Potter.Total branch computerization . Caselet (Not Exceeding 200 Words) Activity: Study recent technology management by banking companies.Network management .Opportunities.

Wealth Creation Concepts. Tata McGraw Hill. Formats of a written Financial Planning. 2. Clifford Pistolese. Mutual Funds. Infinity Books. Tata McGraw Hill Publishing Company Ltd. Debt & Equity Markets. 2009 Reference Books 1. Personal Investment Planning – Asset Allocation Process. Tata McGraw Hill. Sanjiv Mehta. UNIT IV: Insurance Planning. UNIT V: Wealth Management Philosophy. Wiley Finance. 2008 3. Retirement Planning using Insurance Products. UNIT I: Introduction to Financial Planning. Ethical Standards in Financial Planning and Wealth Management Profession. Personal Financial Planning by ICFAI University Press. Numericals on Financial Planning & Wealth Management Case Studies Caselet (Not Exceeding 200 Words) Activity: Select an Insurance company and study recent insurance products intoduced Text Book Dun & Bradstreet Wealth Management.Desired skills of a Financial Planner. Lifespan Investing. Duncan Hughes. Wealth Management & Private Banking. Visakhapatnam The Journal of Wealth Management The Journal of Private Wealth Management The Journal of Financial Management 85 . Difference between Financial Planning . Tata McGraw Hill. Dlaby & Hughes. 2004 Journals 1. Retirement Planning and Products of Retirement Planning. 2007 6. Jeffrey H Rattiner. Personal Finance. Financial Planning. IIEF Mutual Fund Advisors’ Handbook. 3. GITAM Journal of Management. GITAM University. Financial Planning a Ready Reckoner. Mark J P Anson. 2008 5. Handbook of Alternative Assets. 2008 4. 2006 8. Fund and Asset Management. Comprehensive Financial Planning. Ltd. Liability (Debt) Planning and Contingency Planning Time Value of Money. Kapoor. Invest India Economic Foundation. Madhu Sinha. 4.HMPRBA-BIF-505: FINANCIAL PLANNING & WEALTH MANAGEMENT The objective of this course is to acquaint the student with financial planning and wealth management. Building the Best Portfolio for every stage of your life. 2004 9. Winning the Wealth Game. UNIT II: Personal Budgeting. Life Insurance & General Insurance Products. 2006 7. Getting Started As a Financial Planner Viva Books Pvt. ETFs etc. Savings and Expenditure Planning. Money Market instruments. 2008 2.

UNIT V: Investment Analysis and Valuation: Security Analysis. Managing Bank‟s Investment Portfolio. UNIT IV: Loan Securitization. Debt-Asset Swap. Bank Management. Analysis of Financial Statements. Thomson. Loans to SME Sector. Monitoring. Promoters. 2008 A L Day. 2007 5. Pearson education. Non-financial Analysis – Economy Analysis. 4. 2009 J Berk and P. T W Koch and S S McDonald. Loan Write-offs. DeMarzo. IIEF Mutual Fund Advisors Handbook – Finance is changing. Financial Statement Analysis –I. 3. Tata McGraw Hill. 2010 Journals 1.. Cash Flow and Funds Flow Analysis. Simulation. Lending Process. Decision Tree. Problem Loans. Security. Technology etc. Caselet (Not Exceeding 200 words) Activity: Select a company and analyze financial position by using ratios Text Book Leopold A Bernstein & John J Wild. Tata McGraw Hill. Ratio Analysis. Equal Size Statement Analysis. Industry Analysis. 2006 6.HMPRBA-BIF-506: FINANCIAL AND CREDIT ANALYSIS The objective of this course is to familiarize the student with credit analysis. Agricultural Loans. Consumer Loans. Loan Recovery Process. GITAM University. Mastering Financial Modelling in Microsoft Excel. GITAM Journal of Management. Asia Financial Planning Journal 86 . Documentation. Financial Management. Repayment Schedule. Term Loans. are you? Invest India Economic Foundation. 2007 Robert F Bruner. Financing and Risk Management. 2009 7. Car Loans. UNIT III: Loan Appraisals : Purpose. Housing Loans. Project Finance. Trend Analysis. Pearson. UNIT I: Over view of Credit Analysis – Objectives. Income Recognition and Provisioning norms. 2009 Reference Books 1. Tata McGraw Hill. South Western. Loan Restructuring. The Journal of Credit Risk Management 2. Case Studies. Tools and Techniques. Equity / Enterprise / Business Valuation. Debt-Equity Swap. End-use. Concept of Sustainable Debt. UNIT II: Financial Statement Analysis –II. Appraisals of Working Capital. Case Studies in Finance – Managing Corporate Value Creation. EVA & MVA Analysis etc. Tata McGraw hill. Visakhapatnam 3. Sensitivity Analysis. Ciby Joseph. Asset Classification. 2. R A Brealey and S C Myers. Credit Risk Analysis – A Tryst with Strategic Prudence. Company Analysis. Cost Analysis and other forms of Financial Analysis.

Personnel Today 3. Greer.MPRBA-HR-501: STRATEGIC HUMAN RESOURCE MANAGEMENT The objective of this course is to equip the students with basic concepts of Strategic Human Resource Management including various HR processes and high-performance Human Resource practices. Need and Importance of SHRM. Strategic Human Resource Management.. Business strategy and HR Strategy. UNIT V: Systems of high – performance human resource practices. UNIT II : Integration of HR Strategy : Integration of HR Strategy with corporate and business strategies. 2. UNIT III: HR Environment and Strategic HR Processes: Impact of Technology. HR Planning. Reference Books 1. Harvard Business School Publication Co. Barriers to strategic HR. Multi–skilling. Charles R. USA 2. Harvard Business Review. Strategic HR. UNIT I : Introduction: Definition of SHRM. Traditional HR Vs. GITAM University. Thomson South Western. Different approaches to integration. the 5-P model for linking people with strategic needs of business. Mellow. Measures of Evaluation. HR as a Strategic partner. New Delhi. Types of Strategies – Corporate Strategy. variable pay. demographic changes. Caselet (Not Exceeding 200 words) Activity: Take a company and study various HR strategies implemented in it Text Book Jeffrey A. GITAM Journal of Management. Tanuja Aggarwala. Human resource Evaluation. HR Audit. Strategic Human Resource Management.. performance appraisal systems and their limitations. Role of HRM in strategy formulation and implementation. Strategic Human Resource Management – A General Managerial Approach. workforce diversity etc. Journals 1.Excel Books. on HR. Human resources as a sources of competitive advantage. Succession Planning. executive compensation.. Changing nature of work. Strategic Human Resource Management. Performance Management: Meaning and need for performance management. Ltd. Strategically oriented compensation and reward systems: Skill – based pay broad banding . Visakhapatnam 87 . Oxford University Press. Rajib Lochan Dhar. UNIT IV: Training and Development Strategies : Cross – cultural training. Creating a learning organization.. Strategic issues in staffing. Singapore:2008.. 3. Pearson Education (Singapore) Pvt. profit sharing. New Delhi. employee stock option plans.

The Employees State Insurance Act 1948.R. Industrial & Labour Laws. P.M. Mishra S. Malik. Prentice – Hall of India:2007. and scope of labour legislation and its role in the industry. The Minimum Wages Act 1948. The Payment of Gratuity Act UNIT IV: The Payment of Bonus Act 1965. 3. Sharma A. Principles of labour legislation.. Goswami V. Journals 1. Sinha. Allabad: 2006. The Payment of Wages Act 1936 UNIT V: The Factories Act 1948 Caselet (Not Exceeding 200 Words) Activity: Select an Organization and study the role of trade unions Text Book P.MPRBA-HR. UNIT I: Industrial Jurisprudence. Padhi.N. House. References Books 1. GITAM University. GITAM Journal of Management. Central Law Publishing. New Delhi:2005..G. Labor and Industrial Relations Law.. Industrial Jurisprudence.K..502: EMPLOYMENT LAWS The objective of this course is to impart to the students the importance. Labour Law Journal 3. Labor and Industrial Laws. P. Visakhapatnam 88 . The Provident Funds and Miscellaneous Provisions Act 1952. Industrial Law.N. New Delhi:2007. Eastern Book Company. Oxford and IB H Publishing co. 5.Alahabad:2006. Role of ILO UNIT II: The Industrial Disputes Act 1947. 4. Industrial Relations and Labor Legislations. Central Law Agency..Lucknow:2007. The Trade Unions Act 1926 UNIT III: The Workmen‟s Compensation Act 1923. Labour Law Reporter 2. The Employment standing orders Act. Himalaya Pub.L. 2.

Process of Domestic enquiry UNIT IV: Collective bargaining(CB) . Sarma.Tripartisiam-ILC and SLC – Labours advisory boards.A. Mumbai: 2008.Approaches to IR . UNIT III: Grievance concept . Dynamics of Industrial Relations. Oxford University Press. Indian Journal of Industrial Relations.C. Hyderabad.. Industrial Relations. Journals 1. 5. Himalaya Publishing House. New Delhi Labour Law Reporter Personnel Today. 6.Managing grievances and grievance redressel procedure – Industrial conflicts/disputes – Classification of Industrial disputes – causes and consequences – Methods of resolution of conflicts/disputes – Conciliation – Arbitration – Adjudication .Managing discipline. 89 .MPRBA-HR-503: INDUSTRIAL RELATIONS The objective of the course is to impart to the students the various techniques and practices for maintaining harmonious relations in the organizations. Harvard Business Review.M. New Delhi: 2006.Dispute settlement Machinery ..Causes . UNIT I: Industrial relations concept and scope – Importance of IR – Key actors in IR . Himalaya Publishing House.Workers participation in management and its objectives – Levels and forms of participation – Joint management committees and their functions .Factors affecting IR – Prerequisites for successful IR UNIT II: Trade union concept – Functions of Trade unions in India – Problems of Trade unions and their role in IR – Employers organizations. Reference Books 1.ILO UNIT V: IR strategy –Globalization and IR –Technology and IR and Emerging trends in IR Caselet (Not Exceeding 200 Words) Activity: Select a company of your choice and study the workers participation in decision making Text Book Memoria & Mamoria. functions and their role in IR – The role of state in IR and different types of interventions– Code of discipline and its objectives – Code of conduct – Unfair labour practices. 4. GITAM Journal of Management. 2.. GITAM University. Mumbai: 2005. Kolkata. Harvard Business School Publication Co.S. NIPM. ICFAI Journal of Management. USA 2. Venkataratnam.concept – Main features of CB – Pre-requisites of CB – CB at different levels . Visakhapatnam 3. Industrial Relations.

2009 2. Types of Training UNIT II: Process of Training: Steps in Training. Deep & Deep Publications. Prentice Hall India Pvt. Devendra Agochia. Raymond Noe. Methods and Process of Needs UNIT III: Designing And Implementing a Training Program: Trainer Identification. Leadership. Bhatia . International Journal of Training and Development Indian Journal for Training and Development Training Journal European Journal of Training and Development 90 . Sage Publications Pvt. Methods and Techniques of Training. Employee Training And Development. UNIT I: Introduction To Training Concept: Definition. Tata McGraw-Hill. Distance Learning.Training And Development. Criteria for Identifying Training Needs (Person Analysis. 2. Resistance to Training. Management Development Program. McGraw-Hill International. Theories of Learning. Change). 2004 2. Radha Sharma. HRM. CostBenefit Analysis. E-Learning/Online Learning. Budgeting of Training. Limited. CIRO Model. UNIT IV: Evaluation of Training Program: Kirkpatrick Model of Evaluation. UNIT V: Learning: Principles of Learning. Importance of Training. S.K. Training The Trainer. Ltd. Training And Development.. Designing a Training Module (Cross Cultural. Andragogy. Assessment of Training Needs. Meaning. Task Analysis. Competency Mapping And Assessment Centre. 360 Degree Feedback. 4. Social Learning Theory. 2009 Reference Books 1. Biswajeet Pattanayak.HMPRBA-HR-504: LEARNING & DEVELOPMENT The objective of this course is to acquaint the HR students with the process of Learning and Development. Multimedia Training. Organization Analysis). Identification of Job Competencies. Caselet (Not Exceeding 200 Words) Activity: Select a company of your choice and study training and development strategies Text Books 1. 2005 Journals 1. 3. Reinforcement Theory. Overview of Training Functions. Need for Training. Technology in Training: CBT. ROI of Training. Objectives of Training. Every Trainers Handbook. Concepts of Education. 2009 3.

International Human Resource Management. Tata Mc Graw-Hill Publishing Company Limited. Approaches to International Human Resource Management. Sadhna Dash. Issues and Challenges of IHRM. International Human Resource Management. UNIT I: International Human Resource Management .. Denice E. USA GITAM Journal of Management. Culture – Theories of Culture and its impact on organizations. Harvard Business School Publication Co. Performance Management in MNCs UNIT V: Labour Relations in Multinational Corporations. Welch. UNIT II: Recruitment and Selection Criteria for International Assignments. Sage Publications. Organizational Structure of Multinational Corporations. Anne-Wil Harzing Joriz Van Ruysseveldt. 2. 4..Concept. Managing a Global Workforce. Gary P. Harvard Business Review. New Delhi: 2007. Charles M. Process of Repatriation UNIT IV: Compensation. Dowling. GITAM University.2007. New Delhi: 2006. 2. Reference Books 1. Differences between domestic and International HR activities. 4.HMPRBA-HR-505: GLOBAL HUMAN RESOURCE MANAGEMENT The objective of this course is to equip the students with basic concepts of Global Human Resource Management including various HR processes and high-performance Human Resource practices. UNIT III: Training and Development. K. Scope and Significances. Journals 1. New Delhi:2007. Caselet (Not Exceeding 200 Words) Activity: Select a company of your choice and study Recruitment and Selection Criteria for International Assignments Text Book Peter J. The Cultural Dimension of International Business. Management Development in International assignments. Aswathappa. Thomson. Prentice – Hall. Pearson Education.. International Human Resource Management. 3. Multinational Corporations and Compensation System. 3. Methods of Training. 5. Hyderabad Human Capital 91 . Ferraro. Vance Yongsun Paik. New Delhi:2006. Visakhapatnam Journal of Cross Cultural Management HRM Review. The ICFAI University Press.

compensation approaches. administering incentive plans. Strategic Compensation. Excel Books.Individual Vs Team rewards. Enterprise incentive plans UNIT IV: Unit Profit Sharing plans. International compensation Management.2004 Journals 1. Standard hour plan. George T.security benefits. Compensation system design issues: Compensations Philosophies. time-off benefits. Gerhart.Anderson. 2004 2. Er Soni Shyam Singh.Team compensation. pay grades and rate ranges. Joseph J. 3. decision about compensation. Bonuses. Pearson Education. executive compensation elements of executive compensation and its management. UNIT V : Managing Employee Benefits: Benefits. retirement security benefits. Compensation Management in Knowledge based world.Types of compensations. 2006 3. ESOPs. 2. Jerry M. Perceptions of pay Fairness -Legal constraints on pay systems. determining compensation-the wage mix. Newman & Barry A. nature and types of benefits. funding benefits. compensation .Base to pay . Compensation. the wage curve. Compensation as a retention strategy UNIT III: Variable Pay and Executive Compensation: Strategic reasons for Incentive plans. Pearson Education. creating a work life setting Caselet (Not Exceeding 200 Words) Activity: Select an organization of your choice and study various methods of compensation Text Books 1. Milkovich. Excel Books. Merit Pay. Development of a Base Pay System: Job evaluation systems. McGraw-Hill. UNIT I: Introduction: Nature of compensation . benchmarking benefit schemes. 2009 2. Compensation Management. compensation responsibilities. Employee benefits programs. Gain sharing incentive Plans. BD Singh. the compensation structureWage and salary surveys. Group incentive plans. 4. Richard I. Martocchio. strategic perspectives on benefits-goals for benefits.HMPRBA-HR-506: COMPENSATION MANAGEMENT The objective of this course is to train the HR students in the process of Compensation and Reward Management. Compensation & Benefits Review-The Journal of Total Compensation Strategies Journal of Educational Administration Academy of Management Journal Indian Journal of Industrial Relations 92 . Compensation & Reward Management. Stock Options. Individual incentive plans-Piecework. 2010 Reference Books 1. health care benefits. benefits need analysis.meaning. UNIT II: Managing Compensation: Strategic Compensation planning.

with focus on India-ASEAN Free Trade Agreement. UNIT II: Commercial Policy Instruments: Tariffs. M.Arguments for and against regionalism-Regionalism versus multilateralism.C. Journal of World Business 93 . Deemed exports. Vaish. Indian Joint ventures abroad. Balance of payments and adjustment mechanism. International Trade. Rupee convertibility. Paris. Indian joint ventures abroad. 1995. European Business Review 3. Export – Import policy. Vikas Publishing House. International Trade: Free. Bangalore. Exchange controls and other non-tariff measures. UNIT IV: Theory of Economic Integration-Customs Union-Features-Regional Integration AgreementsGrowth . Sudama Singh. Wiley. Technical standards. Reference Books 1. Modern theory of trade – Hecksher. Policy on foreign collaborations and counter trade arrangements. UNIT I: International Trade: Theories of foreign trade – absolute and comparative advantage theories. OECD. Salvatore Dominick. Love Patrick. Delhi. Theory of international trade in services. International Trade Journal 2.L. Export promotion and institutional set – up. 2006 3. New Delhi.Regional groupings-NAFTA-EU-Recent developments. . and policies that influence it. UNIT V: Foreign Investment Policy: Policy and frame work for FDI in India. Oxford Press. Project and consultancy exports Caselet (Not Exceeding 200 Words) Activity: Study FDI flows in India and analyze the influence of liberalization on FDI flows Text Book Verma.HMPRBA-IB-501: INTERNATIONAL TRADE AND POLICY The objective of the paper is to enable the student to understand various theories underlying international trade. 2009 2. Ralph Lattimore. M.Ohlin theory. UNIT III: India‟s Foreign Trade and Policy: Direction and composition of India‟s foreign trade. Project and consultancy exports. anti dumping/countervailing duties. International Economics: Trade & Finance. Fair and Open. 2010 Journals 1. quotas. Terms of trade. International Economics.

Mumbai. Export Import Documentation. export credit guarantee. 3. Export Import Management. UNIT I: Introduction: Export documentation. Duty drawbacks. Justin Paul. procedures and documentation for EOU/FTZ/EPZ/SEZ units. 2008. Snow White Publications. export houses and trading houses. Cherian and Parab: Export Marketing. 4. Rajiv Aserkar. 2010 Journal 1. Himalaya Publishing House. 2009. 4. 2008 2. 2. UNIT II: Export Procedures: : Export licensing policy General excise clearances. procedures and documentation. New Delhi. UNIT IV: Export Incentives: Overview of export incentives-EPCG. UNIT III: Import procedures: Import licensing policy. 2010 Reference Books 1. Export credit. ISO 9000 series and other internationally accepted quality certificates. Caselet (Not Exceeding 200 Words) Activity: Study the criteria for ISO 9000 certification Text Books 1. Foreign Trade Review by IIFT New Delhi Global Vista. Capital goods licensing. shipment of export cargo. UNIT V: Trading Houses: Export and trading houses schemes. actual user licensing. Jain Khusapat. quality control and pre-shipment inspection. New Delhi. New Delhi. 3. Justin Paul. Oxford publication.HMPRBA-IB-502: EXIM POLICY AND DOCUMENTATION The objective of the paper is to introduce the student to export & import procedure & documentation. Foreign exchange regulations. Rajiv Aserkar. 5. Export import management. University Science Press. M. Mustafa A. 6. Import-export pass book. Role of clearing and forwarding agents. 2008. duty exemption schemes. Oxford Press. EXIM Policy review. Himalaya Publishing House.criteria. tax incentives. New Delhi. Exports Imports Procedure And Documentation.I Mahajan. Foreign Trade Finance & Finance Documentation. and incentives that can be availed in export trade. duty draw backs. 2. New Delhi. GIIB The Journal of International Trade and Economic Development The International Trade Journal Journal of World Trade World Trade Review 94 .

Sage Publications. Prentice – Hall. New Delhi: 2006. Reference Books 1. Visakhapatnam 2. Multinational Corporations and Compensation System. Dowling. UNIT I: International Human Resource Management . GITAM Journal of Management. Differences between domestic and International HR activities. Aswathappa... Culture – Theories of Culture and its impact on organizations UNIT III: Training and Development.. International Human Resource Management. International Human Resource Management. Methods of Training.. New Delhi. 2007. Hyderabad 5.Concept. International Human Resource Management. 2. Welch. Organizational Structure of Multinational Corporations. Journal of Cross Cultural Management 4. Peter J. Harvard Business Review. Tata Mc Graw – Hill. UNIT II: Recruitment and Selection Criteria for International Assignments. Sadhna Dash. Vance Yongsun Paik. 2. ICFAI University Press. HRM Review. Caselet (Not Exceeding 200 Words) Activity: Study the training and development in MNC‟s Text Books 1. Denice E. Harvard Business School Publication Co. Process of Repatriation UNIT IV: Compensation. Performance Management in MNCs UNIT V: Labour Relations in Multinational Corporations. India: 2006. Management Development in International assignments. Thomson. USA 3. Anne-Wil Harzing Joriz Van Ruysseveldt. Issues and Challenges of IHRM. GITAM University. Charles M. New Delhi: 2010 Journals 1.. Managing a Global Workforce.HMPRBA-IB-503: GLOBAL HUMAN RESOURCE MANAGEMENT The objective of this course is to equip the students with basic concepts of Global Human Resource Management including various HR processes and high-performance Human Resource practices. K. Human Capital 95 . Scope and Significances. Approaches to International Human Resource Management.

Global Business Review.Spot Vs Forward markets – Bid and ask rates – Interbank quotations – Cross rates – Merchant rates – Role of RBI. 3. IIFT. USA. Reference Books 1. Factors influencing exchange rates. International Financial Management. GITAM University. GITAM Journal of Management. GIM.Apte. UNIT I: The Foreign exchange market: Organization. Jeff Madura. 2. UNIT IV: Foreign exchange transactions – Purchase and sale transactions – Spot Vs Forward transactions – Forward margins – Interbank deals – cover deals – Trading – Swap deals – Arbitrage operations – Factors determining forward margins. UNIT II: International Monetary System: Evolution. UNIT III: Exchange Rates: Measuring exchange rate movements. and determination of exchange rates. International Management Institute. UNIT V: Currency Derivatives – Currency Forwards – Currency Futures – Currency options – Exchange traded transactions – Financial swaps – Forward rate agreements – Interest rate options.G. Alan C Shapiro: Multinational Financial Management. Caselet (Not Exceeding 200 Words) Activity: Study the changes in exchange rate of dollar and pound in recent times Text Book P. Bretton Woods system. 2009 Journals 1. the flexible exchange rate regime.HMPRBA-IB 504: FOREX MANAGEMENT AND CURRENCY DERIVATIVES The objective of the course is to provide the student with a broad perspective on different systems of exchange rate in general. International Financial Management. Foreign Trade Review. New Delhi. South Western Cengage learning. interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect. Gold Standard. New Delhi. Prentice Hall. Government influence on exchange rates – International arbitrage and interest rate parity. Relationship between inflation. Tata McGraw-Hill. 2009. 2006. the Economic and Monetary Union (EMU). the current exchange rate arrangements. New Delhi 96 . and currency derivative in particular. dealings in Forex market. Visakhapatnam. New Delhi 2.

UNIT I: Introduction to International business communication: Languages in business communication. 2003 4. Kogan Page. 2. Tata McGraw Hill. UNIT III: Inter-cultural negotiation process. Peter Lang Publications Inc. Caselet (Not Exceeding 200 Words) Activity: Select an MNC and study the communication flow in the organization Text Books 1.. Axel Satzger. USA. Issues of environment and technology in business organization UNIT II: Oral and non-verbal communication. global etiquette. 2009 3. Gina Poncini International Perspective on Business Communication: From Past Approaches to Future Trends. UNIT V: Tools for Managers: Managing information system experience and Using Information technology for management tasks – Updating knowledge day-to-day in business – Data warehousing – Data Mining (DM) and knowledge data discovery – Document Management – Digital Libraries – DM techniques and data visualization. cultural shock. Lillian H Chaney. Singapore.Commerce Fundamentals & Applications. contrasting cultural values. PHI. 2006 Reference Books 1. Murphy A Harta. E. Chan Henry. Journal of Communication 97 . Raymond Lee. Jane P Thomas Effective Business Communication. Wiley India. Richard Alexander. New International Business English. Herbert W Hilderbrandt. 2008 Journals 1. John Mattock. International Journal of Communication 2. Elizabeth Chang. Intercultural Business Communication. Tharam Dillon. New Delhi. New Delhi. 2007. Cambridge University Press. 2. language and business communication. New Delhi. Jeanette S Martin. intercultural negotiation strategies. written communication pattern. UNIT IV: E-Commerce: Definition – Business applications – Market research and customer support infrastructure. Leo Jones. UK. 2003.HMPRBA-IB 505: INTERNATIONAL BUSINESS COMMUNICATION & INFORMATION TECHNOLOGY IN GLOBAL BUSINESS The objective of the course is to make the student aware of the patterns of international communication and basics of IT. payments and other support-E-business-E-markets-E-payments-Enterprise application integration-ERP-CRM-B2B-B2C – Consumer Oriented E-Com-Network. Journal of International Communication 3. infrastructure for E-Com. Cross Cultural Communication – Essential Guide to International Business. universal systems. business and social customs. non verbal communications.

Communication skills – Culture . UNIT III: The cultural context of global management Meaning and dimensions of culture Understanding the role of culture . New Delhi.Managing across cultures Organizational cultures and diversity .Political environment – Political risk and its assessment.Decision making and control systems UNIT V: Developing a Global Management Cadre Preparation . Steers & Nordon. 2007 Reference Books 1. Managing in Global Economy.Formulating strategy International functional strategies . UNIT I: Introduction to Globalization . US. PHI. Strategic Management Journal 98 .Culture and its effects on organization . cross cultural negotiation and decision making.Cross cultural research findings . 2001 3.Strategic planning .Role of women in international management . Cengage.Global development and trends: A management perspective Cultural awareness and implications. 2009 Journals 1.Communicating across cultures.HMPRBA-IB-506: GLOBAL STRATEGIC MANAGEMENT The objective of the course is to make the students aware of the global development trends & environment and provide necessary inputs for global strategic management. New Delhi. 2005. outsourcing and off shoring. PHI.Assessing the political. economic.Global strategic skills .Cultural dimension.Adaptation and repatriation .Global multiculturism . Cross-cultural management . R N Sanyali.Global managers role . International Management -Cross cultural dimensions.work force diversity .Working within local labour relations systems Caselet (Not Exceeding 200 Words) Activity: Select an MNC and study the global strategy of the organization Text Books 1. Global Management Solutions. 2.Managing diversity . Global Strategic Journal 3. Macmillan. New Delhi.Global management teams .Organization skills . legal and technological environment – Global business environment – Trading blocs . Blackwell Publishers. Global Strategic Management. Journal of Global Strategic Management 2. Seth.Cross cultural transitions .Teambuilding skills . Phillipe Lessere.Corporate social responsibility.Organizing international operations – Organizational structure .Managing political risk and negotiations .The global manager UNIT II: Managing a Global Environment . Richard Mead. UNIT IV: International strategic management . New Delhi. 2006 2. ethics and social responsibility around the world . International Management – A Strategic Perspective.

UNIT III: Management of Sales Force. UNIT V: Channel Conflicts. Theories and Functions of Sales Management. Channel Design. Excel Books. 2008.. Journals 1.Johnson.Scheuing. Type of sales Organizational Structures.Still. 3. Training. Sales and Distribution Management.Kurty and Ebirhard E. New Delhi 99 . Managing Channel Conflicts. UNIT II: Sales Organization. Matin Khan. Journal of Marketing Research. GITAM University. Sales Management Decisions.. Prentice Hall. & Vasant M Cavale. Recent trends in Sales Management – Selling Process. 2.. David L. Policies and Cases. S. Reference Books 1.Gupta. Eugene. International Management Institute. Selecting and Motivating Channel Members. Edeard W. McGraw Hill International. Sales Management. Journal of Marketing 3. Member Performance. Reasons. Evaluating Channel. M.P. Caselet (Not Exceeding 200 Words) Activity: A field Visit to the channel partner and report writing on its structure and design Text Book Krishna K Havaldar.Govani. 4. Sales Territories and Sales Budgets. UNIT I: Role of Sales Management in Marketing Management. 2008.Cundiff and Norman A. Structure and Functions. The McGraw-Hill Companies. Richard R. Analysis of Market and Sales Potential.. GITAM Journal of Management. Sales and Distribution Management. Excel Books. Compensating and Evaluating Sales Force. Sales Quotas. Visakhapatnam 2.. Motivating.HMPRBA-MM-501: SALES AND DISTRIBUTION MANAGEMENT The objective of this course is to enable the students to understand the importance of Sales Management and various methods of sales and distribution. Sales Management. UNIT IV: Marketing Channels.L.

CRM Model. Delhi: 2008. Tata McGraw Hill: 2005. Alex Berson. GITAM University. H. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on CRM technology and practice of any firm. Harvard Business School Publication Co.. 4.J. Sagadevan. UNIT IV: Impact of CRM on Marketing Channels. Factors affecting CRM through channels. USA Journal of Brand Management.Kumar.. Visakhapatnam Harvard Business Review. Customer Relationship Management. Use of Modeling Tools. CRM implementation-Barriers. Tata McGraw Hill: 2006. CRM Process for Organizations. Werner.Role of channels in CRM and its significance. Introduction and Objectives of a CRM Process. Stephen Smith. 3.Gilert. an insight into CRM and eCRM/Online CRM. Customer Reltionship Management.. Customer Relationships Management.Reinartz.. Peeru and A. Wiley. CRM over Internet. Benefits of CRM Architecture in Sales Productivity. Data Mining. Relationship Marketing and Customer Care. Journals 1. G. CRM Affiliation in Retailing Sector UNIT III: CRM Architecture: IT Tools in CRM. Kurt Thearling. Raymund McLeod Jr.HMPRBA-MM-502: CUSTOMER RELATIONSHIP MANAGEMENT The objective of this paper is to provide tools and techniques along with an understanding to the student as to how to manage relationship with customers enhance Lifetime Value of Customers. CRM Applications.. Building loyalty and retaining customers. Need for CRM. CRM-Essential Customer Strategies for the 21st Century.A Data based Approach. Text Book V. The CRM Cycle. Mohammed. UNIT V: Implementation of CRM-Elements of CRM System. UNIT II: CRM Process. 2. UNIT I: Introduction and significance of Customer Relationship Management: CRM Emerging Concepts. Consumer Behaviour GITAM Journal of Management. 2010 Reference Books 1. ICFAI Marketing Mastermind 100 . Vikas Publishing house.. Introduction to Data Warehousing. Paul Greenberge. 5. Building Data Mining Applications for CRM. Wiley India Edition.Zikmund. William.Faye W. 2003. 2.. Building Customer Value. 4. Major challenges facing CRM through channels. 3.

UNIT V: Global Advertising.Organization for Global Market Research-Global Marketing Information System UNIT III: Segmenting the Global Market. GITAM University. Journals 1. UNIT I: Globalisation: Scope and Objectives – Multinational Corporations – Entry strategiesEnvironmental factors effecting global business: Economic Environment. GITAM Journal of Management.. Text Book: Warren J.Special Economic Zones. Global Marketing Management. International Marketing. UNIT IV: Global Marketing Decisions: Product Policy and Planning. and the importance of market research and various strategies applicable to global markets. UNIT II: Perspectives of Global Markets: Global Marketing Research and Information-Information Requirements of Global Markets. Excel Publications. Global Marketing Management. New Delhi Journal of World Economic Review International Journal of Cross Cultural Management. Wiley India.Keegan.. 3. Subhash C. Jean-Pierre Jennet & H. International Management Institute. Pearson Prentice Hall. 5. 4. Oxford University Press. 4. Steve Carter.David Hennessey. Vasudev.Legal Environment – Regional Integration.. New Delhi.Cultural EnvironmentPolitical Environment. Global Marketing Strategies. Reference Books 1. Visakhapatnam Global Business Review.Jain. 2. 2010.Export Procedure and Documentation.Global Pricing StrategiesGlobal Channels of Distribution. 3.Global Markets and Criteria for Grouping Countries.Multinational Sales Management and Foreign Sales Promotion. Kiefer Lee. 6.HMPRBA-MM-503: GLOBAL MARKETING The objective of this course is to make the students well versed with Marketing in the global scenario to understand the environment in which the global companies operate. International Marketing Management. International Journal of Global Business And Competition Global CEO 101 ...Segmenting Basis and Process. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on global marketing strategy of any global firm. 2.

J.Traffic Generation. GITAM Journal of Management. Websites . Customer Relationship Management.). New Delhi Journal of Marketing Management. 7. 3. Misc. Terri C. Visakhapatnam Journal of the Academy of the Marketing Science. Prentice Hall 2.. Mobiles. 6. E-Marketing Communication Tools. GITAM University. New Delhi 102 . Business Marketing. The Internet for Distribution. 8. 4. Differentiation and Positioning Strategies UNIT IV: E-Marketing Management Product: The Online Offer Price: The Online Value. New Delhi Marketing Theory. Kiosks. Database & Dynamic Dialogue Database technology Website Design. & Frost. and Future Strategic E-Marketing and Performance Metrics. UNIT I: E-Marketing in Context Past. UNIT V: E-Tools. Present. The E-Marketing Plan UNIT II: E-Marketing Environment: A World of E-Marketing Opportunities: Ethical and Legal Issues UNIT III: E-Marketing Strategy E-Marketing Research. Hyderabad The Journal of Service Research. New Delhi Journal of Marketing. E-Marketing (5th ed. 2009 References Book 1. Online Segmentation and Targeting Strategies.HMPRBA-MM-504: E-MARKETING The objective of this course is to enable the students to understand the concept and importance of EMarketing and its impact on marketing activities of firms. Text Book Strauss. Upper Saddle River. NJ: Pearson Prentice Hall. New Digital Media. 2. Websites Service. Prentice Hall Journals 1. R. Consumer Behaviour. B. Hyderabad Journal of Marketing Research. & Alternatives Caselet (Not exceeding 200 words) Activity: Prepare a report incorporating latest E-Tools. E-Marketing. New Delhi Indian Journal of Marketing. Access – Interactive TV. 5. 9. New Delhi The Brand Reporter. Judy Strauss and Raymond. Albert and William.

Caselet (Not exceeding 200 words) Activity: Bring out marketing strategy for a bank Text Book Dr S M Jha. Bank Marketing. GITAM University. International Journal of Bank Marketing. Reference Book Luther Hartwell Hodges. Co. 3. UNIT II: Marketing and Competition-Application of Marketing concepts to Banking – Meaning of Bank Marketing. New York The Banker Journal of Financial Services GITAM Journal of Management. Visakhapatnam Journal of Marketing Journal of Marketing Research.HMPRBA-MM-505: BANK MARKETING The objective of this course is to enable the students to understand the importance of Bank Marketing and various methods of Bank Marketing. Rollie Tillman.. 2.Increasing Importance of Marketing in Banking Industry. Addison-Wesley Pub. 4. UNIT III: Marketing Research in Indian Banks. Emerald Publishers. UNIT V: Strategies for effective bank marketing in India-Technology in Banking-Customer ServicesFuture of Bank Marketing. Publisher 1968 Original from the University of Michigan Journals 1.Marketing Mix for Banking Services. 6. International Management Institute. Bank Marketing: Text and Cases Himalaya Publishers. 2003. New Delhi 103 . UNIT I: The Financial System – Origin of the word Bank – Definition of Bank and Marketing – Finance and Banking in India-Users of Banking Services-Meaning of Marketing –Evolution of Marketing Concepts.. 5.Market Segmentation UNIT IV: Market Mix for Banking Services – Strategies for Segmentation.

HMPRBA -MM 506: B-TO-B MARKETING
The objective of this course is to enable the students to understand the importance of B to B Marketing and various methods of B 2 B Marketing. UNIT I: Introduction: Derived demand and joint demand - Differences between B2B and B2C marketing- Classifying industrial products -Industrial buying Evaluating suppliers. UNIT II: Industrial buying and buying behavior: Objectives of organizational buying -Buying situations and buying centre- Seth‟s model of industrial buying UNIT III: Industrial marketing research: Uses and differences with consumer research Business intelligence: Implications and application Segmenting - Targeting and positioning: Key characteristics UNIT IV: Marketing channels Role of intermediaries Participants in industrial distribution - Selling on the internet - E commerce Conflict management Importance of SCM for B2B marketers - B2B exchanges UNIT V: Advertisements in B2B markets: Industrial promotions and trade shows E advertising for industrial marketers Industrial selling: Key features Key account management Workload analysis and time management. Caselet (Not exceeding 200 words) Activity: Visit B-to-B Marketer and list out key success factors for B-to-B Marketing. Text Book: Hory Sankar Mukerjee, Industrial Marketing. Excel Publications 2009 Reference Books 1. PK Ghosh, ‘Industrial Marketing’: OUP 2. Reeder and Breirty,‟ Industrial Marketing: Analysis, planning and control’: PHI Learning 3. Hutt and Speh, ‘B 2 B Marketing’: South Western Publishing House Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Journal of Marketing 3. Journal of Marketing Research, International Management Institute, New Delhi

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V. OPERATIONS & SUPPLY CHAIN MANAGEMENT MPRBA-OSM-501: OPERATIONS STRATEGY
This course is designed to help students appreciate, understand and critically appraise strategic decision making relating to operations management in both the manufacturing and service sectors. UNIT I: Introduction to strategic operations management; Levels of strategy; perspectives on strategy; resources and market requirement; structure and infrastructure; operations and strategy; the role of operations in organizations and its relation to business strategy; introduction to operations management; strategic thinking for operations strategy planning UNIT II: Design requirements and resource; Business drivers and competitive strategies; operations performance objectives; product and process design; supply chain network design; layout and flow design; process technology; human resources (HR) issues and job design; product life-cycle issues. UNIT III: Development of strategy ; strategic importance of development; developing processes; new products and services; development relationships; organizations structures; efficient consumer response; Just –In-Time and lean systems; Agile Operations; World Class manufacturing; E-Business. UNIT IV: Measuring performances and Quality; performance targets; balanced scorecard; Benchmarking; Importance-performance improvement; quality and the need for planning and control of strategic operations quality in strategic operations; capacity and inventory; supply chain and projects; IT applications ; process technology strategy; customer relationship management; Internal supply chain management; supplier relationship management; evaluating IT strategy. UNIT V: Formulation and Implementation of strategy; Matching requirements and capabilities; Positioning; Models and analysis; Achieving sustainability; Integrating an operations strategy; the strategic context; organizational structures; managing implementation; planning and critical path analysis; Human resource considerations Caselet (Not Exceeding 200 Words) Activity: Prepare a report on operations strategy and its impact on the performance and quality

of successful firms.
Text Book Slack and Lewis, Operations Strategy, 2nd edition.FT Prentice Hall.2008 Reference Books 1. Slack, Chambers and Johnston, Operations Management,5th e FT Prentice Hall.2007 2. Chopra, S.& Meindl, P.; Supply Chain Management : Strategy, Planning and operation. 3. B.Mahadevan, Operations Management: Theory and Practice. Pearson Education Journals 1. 2. 3. 4. 5. European Journal of Operational Research Journal of Operations Management Journal of Revenue and Pricing Management Journal of Business Research IIMB Management Reviews

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HMPRBA-OSM-502: STRATEGIC SOURCING
The objective of this course is to familiarize the students the critical importance of strategic sourcing for firms practicing the principles of supply chain management. UNIT I: Evolution of Sourcing: Purchasing a dynamic profession; Origins of Purchasing and transition to supply management; value adding benefits and strategic focus; Five Major Developments; cross functional teams, supply chain and supply networks, supply alliances, strategic sourcing, e-procurement, Global Sourcing. UNIT II: Supply Management – An organization spanning activity: Supply Management‟s role in business, Supply Management‟s relation with other departments, Supply Management in nonmanufacturing organizations, Supply Management and the external environment. UNIT III: Purchase Management: Purchasing activity, determining purchasing quantities, Methods of Buying, Just in Time Purchasing. Contract & Procedure of Leasing, Concept of Hire-Purchase. UNIT IV: Stores Management: Functions and Importance of Stores Management; Organization of stores, Stores Procedure, Replenishment system, Stores documentation. UNIT V: Buyer-Supplier Relationships: Transformation of buyer-supplier relationships, Three types of buyer supplier relationships, Supplier‟s perspective, Developing and managing collaborative and alliance relationships – joint problem solving, quality at the source, information sharing. Supplier selection, certification, evaluation. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the evolution of strategic sourcing as a new discipline in modern

day organizations.
Text Book Burt, Dobbler, Starling, World Class Supply Management, TMH, 7th ed.2010 Reference Books Chary, Production and Operations Management. Tata Mc Graw Hill.4th Edition. 2010 Finch, Operations Now. Tata Mc Graw Hill.3rd Edition. 2010 Competitive Manufacturing Management - Nicholas. Slack, Chambers and Johnston (2007), Operations Management, 5th Edition, FT Prentice Hall. Chopra, S. &Meindl, P. (2007) Supply chain management: Strategy, planning, and Operation. Pearson Education.2010 6. B. Mahadevan (2007).Operations Management: Theory and Practice Delhi: Pearson Education. 1. 2. 3. 4. 5. Journals 1. 2. 3. 4. 5. European Journal of Operational Research Journal of Operations Management Journal o f Revenue and Pricing Management. Journal of Business Research IIMB Management Reviews

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Operational Catastrophes. Planning and Operation. Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks. Text Book Donald Waters. Supply Chain capital and Impact of structural and Relational linkages. Kogan Page Publishing. Role of Logistics mangers. Risk Analysis. Kogan Page. Risk and Resilience – Supply chain Risk Management – Supply Chain Resilience – A holistic view – Supply Chain and Wicked Problems. Reference Books 1. UNIT II: Supply Chain Vulnerability. Risk Assessment. Partnerships. 2. Donal Waters: Global Logistics. UNIT V: A three stage implementation model for supply chain collaboration. Risk Management. Performance : 3rd ed.2007.Risk Assessment and control along the supply chain. UNIT III: Traits of the Supply Chain Leaders. GITAM Journal of Management.Risk management in the Global Supply Chain – the fire care disciplines of strategic Supply Chain Management five steps to better Supply Chain Visibility – Customs Compliance. Lambert : Supply Chain Management . John T Mentzer: Supply Chain Management. Emerald Insight. 3. Strategic uncertainties.. 5. UNIT I: Risk Management and Supply Chain. 2009. Single Logistics Activities. Pearson. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. Operational accidents. transferring. Douglas M. 6. Company Logistics. 4. TMH. 2005. Douglas M.Processes. Visakhapatnam Journal of Business Logistics Journal of Operations Management Supply Chain Management Review Journal of Purchasing and Supply Management 107 .A new perception. Supply Chain and Supply Network. 3. Supply chain management: An international journal. Objectives and process of Risk Management from an Enterprise perspective to the Supply Chain perspective. UNIT IV: Risk handling focus. Sage Publications. 2008 6. 2006. Lambert.Bowersox and David J. Implementation in practice. FT Press / Prentice Hall / Pearson Education. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the relevance and importance of supply chain risk management in global corporations. Donald J. Third edition. Supply Chain strategy for nascent firms in emerging technology markets. 2. 4. Types of Risk. A global supply chain profit maximization and transfer pricing model. 2009 Journals 1. Reduction Avoiding.HMPRBA-OSM-503: SUPPLY CHAIN RISK MANAGEMENT The objective of the course is to equip the student with the outline of risk management tools to deal with risks effectively in Logistics Management. sharing. Editor Copyright – 2008 5. Supply Chain Risk Management.Closs: Logistical Management: The Integrated Supply Chain Process.

Pearson. 2009 3. 2. types of technology strategy. technology acquisition. Technology choice. UNIT V: Technology Transfer Management. 2009. The Management of Technology & Innovation. technology absorption. Boston. UNIT I: Technology Management.2009. McGraw Hill.Narayanan: Managing Technology and Innovation for Competitive Advantage. Information Technology. rate of technology diffusion. Cengage. Extrapolation. technology sourcing. Pearson Education. Data Quest. Mission Flow Diagram. speed of technology diffusion. Technology Monitoring. New Delhi. Normative Forecasting. 4. New Delhi. Concept and meaning of technology. management in adoption and implementation of new technologies. concept of technology strategy. UNIT IV: Technology Diffusion and absorption. Exploratory Forecasting – Institutive Forecasting. meaning and concepts innovation and creativity. Joint ventures. 3. UNIT II: Technology Forecasting and Strategy. framework for formulating technology strategy. Chennai.K. innovation time and innovation cost. Morphological Analysis. TMH.Relevance Tree. White. UNIT III: Technology Assessment. Visakhapatnam. GITAM Journal of Management. Text Book Tarek Khalil. 2009. Norma Harison and Samson. 108 .HMPRBA-OSM-504: TECHNOLOGY MANAGEMENT The objective of the course is to expose students to the importance of technology in conduct of business and its skillful management for optimum results. technological followership. 2. Reference Books 1. Management of Technology—The Key to Competitiveness and Wealth Creation. outsourcing strategic issues.Forms of technology – Process technology and Product Technology.Role and significance of management of technology . Innovation management. 4.2009 Journals 1. Technology Strategy for Managers and Entrepreneurs. Technology management – Text and cases. Technology transfer process. Indian Journal of Science and Technology. key principles. Shane. GITAM University. Growth curves. V. technological leadership. Human aspects and social issues in technology management. overview of technology forecasting techniques and applications. evolution and growth of technology .

The graphic/Narrative document. TQMBenefits and Obstacles. 2005. Evans R. Taguchi‟s Robust Design. Total Quality Management e text with cases. CBS Publishers and distributors. Carol Besterfield-Michna. UNIT II: Quality Management Philosophies: Deming Philosophy. 2. Visakhapatnam International Journal of Operations and Quantitative Management. John Wiley & Sons. 3rd Edition. GIM. Delhi Productivity Council. the other of. Five S. Biatantra. The Narrative/Process document. Comparison of Quality Philosophies..V. Six Sigma Process Module UNIT IV: The origins of Six Sigma. GITAM University. Force Field analysis. Glan H Beterfield and Mary Besterfiled-sacre. employees – Additional elements – Participant within Six Sigma. Quality Function Deployment (QFD). Reference Books 1.Variance and improvement testing. Total Quality Mangement organization and strategy. Mr & BVicheno John: Management guide to quality and productivity. Total Productive Maintenance. 2006 Total Quality Management: 3rd Edition. Elsevier. Six Sigma Process. Critical to Quality (CTC) Measurements. Juran Philosophy. 4th Edition. Oakland. Thomson. Elements of the Flow chart. 4.2nd Edition. Getting Started in Six Sigma – A Practical Working Guide. Quality Circle. Text Book Michael C Thomsett.2010 Reference Book Forrest W. New Delhi. Implementing Quality: A Practical Guide to Tools and Techniques. Goals of the Six Sigma. 2ne Edition. TQM Framework. Thomson Learning. Kaoru Ishikawa. USA Productivity. PHI/Pearson. Gopalan. TQM Implementation. Caselet (Not Exceeding 200 Words) Activity: Group Assignment followed by presentation of Six Sigma implementation in an organization. 3. The Measure Phase – The Improve Phase – The Control Phase – Applying DMAIC UNIT V: Product and Service Defects: Measuring variance. Productivity Promotion. Exceptions and Rules: Efficiency Vs Cost. John Wileyand Sons. 3. James. The three primary elements. Dale oH. “Tree & Matrix Diagram Text Book John S. 2011. 4. Other Quality Philosophers. New Delhi 109 .Getting from concept to Quality. Processes. Crosby Philosophy.2010 Journals 1. Customers. Improving Process Systems: Forms of Visual process planning. Besterfield. Feigenbaum. Poka Yoke.A. Total Quality Management Module UNIT I: Introduction to Quality: Evolution of TQM. GITAM Journal of Management.HMPRBA-OSM-505: TOTAL QUALITY MANAGEMENT This course is divided into two modules: one offers the overview of Total Quality Management and. Breyfogle III Implementing Six Sigma – Smarter Solution Using Statistical methods. Ron Basu. Six Sigma: Theory and practice. Genichi Taguchi UNIT III: Quality Management Tools: Benchmarking FMEA. 2. The nature of Quality: The tactics of quality.

UNIT I: An overview of Enterprise – Integrated Management Systems. Leon.. ERP transition strategies. Risks and Benefits of ERP. Introduction to ERP .Features of ERP.HMPRBA-OSM-506: ENTERPRISE RESOURCE PLANNING This course aims at providing overall knowledge regarding the concepts and structure of ERP systems to impart necessary managerial skills for ERP implementation in a business enterprise and to understand the integration process of all the modules in an ERP package.K. Journals 1. ERP Vendors. 2. Garg. Business Modeling. ERP Concepts and Practices. GITAM Journal of Management .ERP and E-Commerce. 4. 2006. Alexis. ICFAI. Caselet (Not Exceeding 200 Words) Activity: Group Assignment followed by presentation of the concerned subject topic. Visakhapatnam Information Technology. Leon. New Delhi: 2008. PHI Publications. N. 3.. Future Directions and trends in ERP. New Delhi: 2008. ERP implementation life cycle. 2.Marketplace Dynamics. Hyderabad Vikalpa. UNIT V: ERP Key Issues . ERP in India UNIT III: Functional Business Modules in ERP Packages – ERP modules . Changing ERP market. Krishna. Thomson Learning.Integration of ERP Supply Chain and Customer Relationship Applications UNIT IV: ERP Implementation – Basics of ERP implementation. Bret Wagner. New Delhi: 2007. Tata McGraw Hill. Enterprise Resource Planning Demystified. ERP operations and Maintenance. 3. Concepts in ERP. Reference Books 1. Text Book Alexis. Business Process Modeling for developing ERP system. Integrated Data Model. V. and Venkat.K. New Delhi Systems Management. GITAM University. IIM. Ellen Monk. ERP package selection. Ahmedabad 110 . ERP implementation process. Enterprise Resource Planning. Tata McGraw Hill. UNIT II: ERP Marketplace .

The remaining 40% is awarded on the performance in Group Discussion conducted.. Teaching Methods Activity 1: The student is required to view selective Video CDs. Activity 3: Based on the scores in diagnostic test. selling skills etc. Business Etiquette. Resume Writing. Grooming. The first module on Soft Skills is focused on Communication. Students who are absent for any of the Group Discussions will be losing a chance. one per each week and make note of it. Interview skills etc.HMPRBA-507: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS CURRENT BUSINESS AFFAIRS (CBA) Introduction: This is course is introduced with the view to create awareness on current business events happening in India and around the world. Creativity.. Presentation Skills. 111 . SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. Course Objectives 1) 2) 3) 4) To create awareness on current business matters Improve reading habits Improve critical thinking on business issue Equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. while the second phase focuses employability skills namely Group Discussions. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). the students will either appear for foundation course in English Language or Book Review. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews. Assessment Online assessments are conducted for calculating 60% of the overall grade. Working in a team. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills.

Maximum Marks awarded is 10. The evaluation may be subjective or objective on the skill that is being imparted. The break-up for valuation is as follows: I. VI. the assessment is for maximum marks of 20. Assessment Activity 1: Based on the content delivered through Video CD.Oral Presentation: 25%   The student should submit the written assignment not exceeding 1500 words. The oral presentation should be made using PPT (not exceeding 5-10 slides) 112 . Two periods per week is scheduled to view the video CDs in the language Lab b. the assessment is for maximum marks of 20. Test scores at the end of each session: Attendance: Trimester end descriptive test: 50% 25% 25% Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered. Class Participation: II.Class Sessions a. Maximum score is 20 marks. Two hours period for two days a week is arranged alternatively for item 3 mentioned above. The break-up for valuation is as follows: I. Activity 3: For Foundation course in English language. Written Test (3) scores: III. Written Assignment*: 75% II. Three day Workshop will be organized during the trimester. The content should be typed and submitted before the due date. There will be descriptive written test on any of the 10 CDs watched. V.Oral test scores: 25% 50% 25% OR For Book review. objective test is conducted at the end of each session. c. The break-up for valuation is as follows: IV.

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