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COMPETITIVE STRATEGIES OF AIRLINE

COMPETITIVE STRATEGIES OF AIRLINE

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Published by tuncaydin
COMPETITIVE STRATEGIES OF AIRLINE COMPANIES OPERATING IN TURKISH DOMESTIC AVIATION MARKET
COMPETITIVE STRATEGIES OF AIRLINE COMPANIES OPERATING IN TURKISH DOMESTIC AVIATION MARKET

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Categories:Types, School Work
Published by: tuncaydin on Jan 08, 2013
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10/23/2013

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Based on the integrated model which was developed from literature review, interview

questionnaire was developed. It was pre-tested with some professionals who are

occupied with airline business.

The questions of in-depth interview can be classified into two groups. Some questions

are about the company itself and others are about competitors and market conditions.

First part of the interview addressed questions related to the core competitive strategy,

mission, vision and general goals of the company for domestic airline market. It is also

asked them to talk about their core competencies, strengths and weaknesses, pricing

strategy, target customers, type of aircraft they use, catering services, promotions, ticket

sales channels, advertising channels and future plans. We encouraged them to give us

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information on how they differentiate themselves from other companies, which factors

they consider while selecting the routes and preparing their schedules, which companies

they regard as competitors and how they evaluate the customer feedback.

The second part of the questions were related to opportunities, threats, critical success

factors and key players of domestic market, strengths and weaknesses of competitors,

current competition in the market and future scenarios. It is also asked about the

characteristics of Turkish Low-Cost-Carrier model to managers in this part (Appendix

2).

5.2. ANALYSIS OF IN-DEPTH INTERVIEWS

After the in-depth were conducted, the results were assembled, transcribed and e-mailed

to the respondents for their review and approval, eliminating any misinterpretation. The

transcripts were then coded with concepts and transformed and simplified in order to

facilitate display, analysis and comparison along the lines.

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