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COMPETITIVE STRATEGIES OF AIRLINE

COMPETITIVE STRATEGIES OF AIRLINE

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Published by tuncaydin
COMPETITIVE STRATEGIES OF AIRLINE COMPANIES OPERATING IN TURKISH DOMESTIC AVIATION MARKET
COMPETITIVE STRATEGIES OF AIRLINE COMPANIES OPERATING IN TURKISH DOMESTIC AVIATION MARKET

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Categories:Types, School Work
Published by: tuncaydin on Jan 08, 2013
Copyright:Attribution Non-commercial

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10/23/2013

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Personnel
Success

Convenience
of Flight

Ad and
Image
Success

Price
Affordability

Personnel Success

1

Convenience of Flight

,568**

1

Ad and Image success

,451**

,372**

1

Price Affordability

,196**

,182**

,138*

1

*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

For THY, there is a positive linear correlation between personnel success and

convenience of flight with 57 per cent (Table 6.20). It can be concluded that high scores

in personnel success are associated with high scores in convenience of flight. In other

words passengers who gave high scores THY for personnel success also gave high

scores for convenience of flight. The correlation between advertisement and image

76

success and personnel success is 45 per cent. Correlation coefficients for each

comparison are shown in the table.

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