APPENDIX E.

1
HISTORICAL DEMAND OF RELATED PRODUCTS
Year

No. of Household

2007
2008
2009
2010
2011
total

14,630
15,348
16,102
16,893
17,933
80,906

Historical
Demand

Willingness Frequency

Computation for Frequency:
1
2
Weekly
96
Monthly
168
Weekly
Quarterly
Annually

85%
85%
85%
85%
85%

3

25
25
25
25
25

4

310,888
326,145
342,168
358,976
381,076
1,719,253

5

Total
96
168
108
7
2

108

Average no. of jar the customer buy
1
2
3
4
5
Other
Total

7
2
No. of Respondents
96
168
108
7
2
0
381

96
336
324
28
10
794

Frequency:
794/381 = 2.08
2.08 x 12 = 24.96 or 25
Computation:
2007 = 14,680 x 85% x 25
= 310,888
2008 = 15,348 x 85% x 25
= 326,145

2009 = 16,102 x 85% x 25
= 342,168
2010 = 16,893 x 85% x 25
= 358,976
2011 = 17, 933 x 85% x 25
= 381,076

253) 5 (55) – (15)2 b= 26.459.25 2 ∑Y= 1.719.50 326.719.253 .∑x∑y n(∑X2) _ (∑X) 2 Wherein: Legend: n = number of years ∑Y = summation of historical demand ∑X = summation of number of years ∑XY = summation of number of number of years and summation of historical demand ∑X² = summation of total squared of number of years a= ∑y − b∑x 5 b= n(∑xy) .888 1 1 310887.654.036.88 (15) 5 = 1.50 358.719.795 275 .25) – 15 (1.145 2 4 652290.788.00 342.225 b= 866.439 5 a=291887.2 Supporting Data for the Consumption of Projected Demand Y X X2 XY 310.168 3 9 1026502.∑x∑y n(∑X2) _ (∑X) 2 a= 1.076 5 25 1905381.25 50 b=17320.25 – 25.976 4 16 1435905.253 – 259 813 5 = 1.719.253 ∑X=15 ∑x =55 ∑XY=5330966.88 b= 5(5330966.88 .Year 2007 2008 2009 2010 2011 Total APPENDIX E.17320.25 a= ∑y − b∑x n b= n(∑xy) .00 381.831.

88+ 17320.88+ 17320.68 482417.88 10 291887.88 11 291887.88 (9) YC = 447775.88 17320.68 YC 430454.88+ 17320.88 17320.88+ 17320.56 499738.80 2016 YC = a + bx = 291887.88 12 50 2014 YC = a + bx = 291887.88 (10) YC = 465096.88 (12) YC = 499738.88 (11) YC = 482417.36 2017 YC = a + bx = 291887.88 17320.88 2015 YC = a + bx = 291887.56 2018 YC = a + bx = 291887.88+ 17320.44 2325483.88 9 291887.88 8 291887.88 17320.44 .88 (8) YC = 430454.88 17320.88 447775.80 465096.Year 2014 2015 2016 2017 2018 Total Computation of Projected Demand A b x 291887.

00 2036.00 Lala's Bakery 1115.00 2411.00 2499.00 Tina's Bakery 1379.00 2197.00 Pande Manila 2126.00 2322.00 1809.00 2054.00 1422.00 TSM 2037.00 2519.00 1812.00 1866.00 2179.00 1254.00 1792.00 2085.00 2099.00 1772.00 2185.00 Letlet Bakery 1232.00 2199.00 2322.1 Historical Supply of Jam 2007 2008 2009 2010 2011 Angels Crown Grocery Store 1144.00 2279.00 Gemmas Bakery 1014.00 2053.00 2300.00 1419.00 2069.00 1788.00 1622.00 1922.00 Maloles Pasalubong 1794.00 2229.00 2066.00 3166.00 2197.00 2479.00 0.00 Colletes Pasalubong Area 1944.00 1819.00 Mulawin Bakery 1269.00 2186.00 1602.00 0.00 2055.00 3299.00 2485.00 1308.00 2296.00 2179.00 2399.00 1429.00 2046.00 Puregold 1937.00 Panaderia Pantoja 2369.00 2449.00 .00 Tomas & Lily Bakery 1272.00 2194.00 Batangeño Pasalubong Area 1794.00 1971.00 2065.00 2177.00 2166.00 1672.00 1449.00 2045.00 Walter Supermarket Wrap and Carry Grocery Store Total 30144.00 1954.00 Luvel's Grocery Store 1398.00 2549.00 1999.00 2022.00 1809.00 1530.00 Nila's Bakery 1261.00 2072.00 36596.00 1782.00 1430.00 32491.00 2182.00 BAMBA Pasalubong Area 1594.00 2272.00 2064.00 2320.00 2053.00 0.00 43420.00 2519.00 2079.00 1534.00 2275.00 2056.00 Mendoza's Bakery 1494.00 1988.00 46248.00 2348.APPENDIX F.00 1442.00 1752.00 1802.00 1179.

899) 5(55) – (15)2 = 3.10 a= ∑Y − b∑X 5 b= n(∑XY) .314 10 12941.10 64709.420 4 16 173680 46.314)50 5 a=12941.941.10 +4.10 = 5(609.314 (11) YC = 60395.485 50 b=4.170 – 2.596 3 9 109788 43.941.833.Year 2007 2008 2009 2010 2011 Total APPENDIX F.10 2016 YC = a + bx = 12.248 5 25 231240 2 ∑Y=188899 ∑X=15 ∑X =55 ∑XY=609834 Year 2014 2015 2016 2017 2018 Total Computation of Projected Supply A b x 12941.314 (12) YC = 64709.049.2 Supporting Data for the Computation of Projected Supply Y X X2 XY 30144 1 1 30144 32491 2 4 64982 36.10 280403.314 9 12941.10 .10 +4.941.70 51767.314 8 12941.10 2018 YC = a + bx = 12.10 60395.314 12 50 YC 47450.10 4.314 (9) YC = 51767.10 56081.10 2017 YC = a + bx =12.941.10 +4.314 (8) YC = 47450.70 2015 YC = a + bx = 12.10 4.834) – 15(188.941.∑X∑Y n(∑X2) _ (∑X) 2 =188.314 (10) YC = 64709.10 4.314 2014 YC = a + bx =12.10 +4.314 11 12941.10 4.899-(4.10 4.10 +4.

00 482419.56-60395.00 465097.00 499738.44-64709.10 =422022.00 60395.00 64709.10 =409015.18 2015 = 447775.Year 2014 2015 2016 2017 2018 APPENDIX G.70 = 383004.00 47451.1 Computation of Market Gap Projected demand Projected supply 430455.00 .00 447776.00 409016.00 396009.10 =396008.58 2017 = 482417.34 Market gap 383004.00 Market Gap = Projected Demand – Projected Supply 2014 = 430454.00 51767.80-51767.68-56081.46 2018 = 499738.70 2016 = 465096.00 56081.00 422024.10 = 435029.00 435029.88-47450.

2 Computation of Market Share Annual Sales Market Gap 44100.00 396.00 409016.022.00 383004.68% 2015 = 30.Year 2014 2015 2016 2017 2018 APPENDIX G.400.008.00 Market Share = Annual Sales Market Gap 2014 = 29.029.18 = 7.58 = 9.413.034.50 409.00 48620.68% 2018 = 35735.00 435029.34 =9.70 = 9.00 46305.00 422024.88 435.00 53604.00 383.35% 2016 = 32.015.870.86% Market Shares 11% 12% 12% 12% 12% .51% 2017 = 34.18 422.004.00 51051.00 396009.46 = 9.

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