patrick ryanlane (315) 559-1350

Freelance Brand Strategist Syracuse, NY | August, 2011–Present Identify individual client needs and create tailored brand strategies to increase brand recognition and promote consistancy. Copy editor for client publications, re-working ideas into easily readable and understandable content for current and potential clients. Marketing Director | Gannon’s Ice Cream Syracuse, NY | May, 2007–Present Responsible for creating and implementing social media campaigns to increase customer interaction and feedback as well as product visibility. Main copy writer and editor for all external communications to further brand reach and ensure brand consistency. Responsible for implementation and maintenance of entire inventory list on Point of Sale systems, to streamline payment process. Corporate Communications Intern | SRC, Inc. Syracuse, NY | September, 2009–September, 2010 September, 2011–June, 2012 Responsible for the application of brand guidelines and AP Style to all external communications, ensuring consistency of brand messaging and positioning to clients. Developed impactful internal and external promotional projects and press releases, driving significant interest in corporate initiatives. Designed internal and external print media to increase community engagement and employee involvement during philanthropic initiatives, creating a more unified workplace.

Content Creation Copy Writing | Creative Writing | Editing | AP Style | Video Production | Photography | Graphic Design Software Adobe Creative Suite | Microsoft Office | GNU Image Manipulation Program Internet Facebook | Twitter | Instagram | Tumblr | Wordpress Website Development Language Fluent French

Le Moyne College | Class of 2010 B.A., Communications Public Relations Concentration Minors: French, English Literature

Dean’s List 2008-2010 Pi Delta Phi Walked El Camino de Santiago

current projects
Brand development for CenterBridge PG Learning to code Javascript/CSS Reading A Song of Ice and Fire

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