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Simons and Torkelson 1 Annotated Bibliography Primary Sources Books Kroc, Ray. Starting My Corporation.

New York: Macmillian, 2007. Print. This primary book shows Ray Kroc from the beginning when he started the first McDonalds business after seeing a stand that served burgers Kroc soon started putting McDonalds all over the country. Now there are about 26,000 McDonalds in about 120 countries. They now handle Chipotle and Boston Markets. Photos “First Mcdonald’s Rest in Russia.” Englishrussia. Pic. 14 Oct. 2012 <http:// www.englishrussia.com>. This picture shows one of the very first Mcdonalds that had gone worldwide. The photo is categorized as a primary source because it was photographed by someone who was actually there and experienced it happening. “McDonalds’s Ad from the Early 1960’s.” US Primary Sources: McDonalds’s Ad from the Early 1960’s. Web. 2 Dec. 2012 <http://college.cengage.com/history/ primary_sources/us/mccdonalds_ad.htm>. This document is a primary source image of a McDonald’s Ad from the Early 1960’s. This 1961 advertising postcard includes the "golden arches" logo popularized during the 1950s. This ad also shows that the product is “good” and for a cheap price. We will use this in our project to show the intentions that Ray Kroc had for his business. “McDonald’s Calorie Menu.” McDonald’s Menu. Web. 2 Dec. 2012 <http:// www.docstoc.com/docs/1810588/McDonalds-Menu>. This image is a primary source document of McDonald’s USA Nutrition Facts for Popular Menu Items. It shows the amounts of calories, calories from fat, total fat, saturated fat, cholesterol, sodium, carbohydrate, fiber, sugar, protein, vitamin A, vitamin C, calcium, and iron are in each meal and individual item. We will use this in our project by comparing the calorie/nutritional value of McDonald's to other fast food chains.

Simons and Torkelson 2 Videos Kroc, Ray. “Interview of Ray Kroc.” Interview of Ray Kroc. Web. 15 Oct. 2012 <http://www.youtube.com/watch?v=uc2us34p-Os>. This primary source document from the internet is of an interview of Ray Kroc. Kroc explains how he started the business so he can provide people with what they want. We will incorporate this interview into our project to help us explain why the the business was started. Kroc, Ray. “Ray Kroc Documentary McDonald’s History.” Ray Kroc Documentary. Web. 12 Oct. 2012 <http://www.youtube.com/watch?v=k7bivuNlbi0>. This personal interview helps people understand why Ray Kroc decided to make his small business and how it unexpectedly transformed into a worldwide franchise. This is a primary source because it features Ray Kroc. Kroc, Ray. “Ray Kroc and the History of McDonalds.” The Vision that Revolutionized the World. Web. 15 Oct. 2012 <http://www.youtube.com/watch? v=8EEK20NqMMw&feature=related>. This is a primary source document from the web of an interview of Ray Kroc. This interview is lighthearted and sincere, asking Kroc about his origins and what has made him who he is. We will use this in our project for how Kroc’s origins played a part into how the business was started. Kroc, Ray. “Ray Kroc Interview.” Ray Kroc Interview. Web. 15 Oct. 2012 <http:// www.youtube.com/watch?v=bLdZA1wYZJg>. This primary source from the web is an interview of Ray Kroc. The interviewer asks him questions of his life, how he got to where he is, and why he wanted to start the business in the first place. We will use this in our project for documenting how the business got started, showing the crucial roll Ray Kroc played in this business. Websites Chou, Joey. “Obesity in America: By the Numbers.” PBS. Web. 13 Nov. 2012 <http://www.pbs.org/newshour/rundown/2012/05/obesity-in-america-by-thenumbers-1.html>. This article is used to show the obesity rate in America as of 2012. It is categorized as primary because it is statistics that have been gathered and collected from recent sources.

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“Five Failed McDonald’s Menu Items.” HowStuffWorks. Web. 2 Dec. 2012 <http:// money.howstuffworks.com/5-failed-mcdonalds-menu-items.htm>. This primary source website elaborates on the five menu items that have been canceled from McDonald’s. Some new items failed because customers just didn't like change. In other cases, a menu item didn't sell due to ineffective marketing, or simply because it didn't appease many customers' taste buds. We will use this in our project to prove that sticking a “Mc” prefix in a sandwich’s name won’t make it sell. “Interview with Ray Kroc’s driver-Gary King-McDonald’s Video-Fanpop.” Interview with Ray Kroc’s Driver-Gary King. Web. 13 Nov. 2012. <http://www.fanpop.com/clubs/mcdonalds>. This interview is categorized as primary because it is from Gary King himself, who worked as his driver during the first years of McDonald’s opening. Throughout this article he talks about Ray Kroc’s work ethic. Kroc, Ray. “Ray Kroc Quotes.” Ray Kroc Quotes. Web. 2 Dec. 2012 <http:// www.raykrocquote.com/quotes/authors/r/ray_kroc.html>. This primary source from the web is of famous quotes from Ray Kroc. Each quote shows a small piece of the type of person he is, what he believes, and how even though his work was successful, he still held on to his morals. We will use this in our project by using his quotes in the appropriate places to explain a picture, video, and other documents. “Mcdonalds Nutrition Facts For Popular Menu Items.” Nutrition of Mcdonalds. Web. 12 Oct. 2012 <http://www.nutrition.mcdonalds.com>. This chart shows the calories, fats and protein in each meal that is most popular at Mcdonalds. It is a primary source because it is the most up to date source and is from the Mcdonalds industry. “Negative Side Effects of McDonalds.” Emory. Web. 26 Sept. 2012 <http:// www.service.emory.edu>. This primary article from a nutritionalist explains the negative effects of McDonalds in America. When the business was bought out, the standards were lowered on the quality of the food. This set the bar for the other fast food restaurants and required the food to be made cheaply and quickly.

Simons and Torkelson 4 “Newsweak.” Report: U.S. Kids Get Majority of Antibiotics from McDonalds. Web. 2 Dec. 2012 <http://newsweak.com/news/report-u-s-kids-get-majority-ofantibiotics-from-mcdonalds>. This primary source document regards the substances in the food from McDonald’s. A Department of Health and Human Services report revealed that McDonald’s meat comes from antibiotic-injected livestock, which is now the primary source of antibiotics for U.S. children. We will use this in our project for the long beneficial long term effects of McDonald’s. “Ray Kroc, Burger Bacon.” Ray Kroc’s Plan. Web. 26 Sept. 2012 <http:// www.entreprenuer.com>. This article was used to show how Ray Kroc got started in the Food Industry and how he started one of the biggest food chains in the world. This source is categorized as a primary source because it contains Ray Kroc’s speech from the day the first Mcdonalds opened. “The Ray Kroc Story.” Mcdonalds. Web. 14 Oct. 2012 <http://www. aboutmcdonalds.com/mcd.html>. This article was used to show the life of Ray Kroc and how Mcdonalds has Impacted the world today. This source is primary because it includes the speech Ray Kroc made at the opening of McDonald’s. Weingarten, Hemi. “On McDonalds and Obesity.” Fooducate. Web. 13 Nov. 2012 <http://www.blog.fooducate.com/2009/07/02/on-mcdonalds-and-obesity/>. This article is categorized as primary because the author is using facts from today and statistics that have been comprised of in the last year or so. This article is helpful because it shows how McDonald’s has contributed to the increase of obesity throughout America.

Simons and Torkelson 5 Secondary Sources Videos “CNBC Video.” Biography of CNBC - Ray Kroc. Web. 2 Dec. 2012 <http://video.cnbc.com/gallery/?video=1248916269>. This secondary source document is a biography on the life of Ray Kroc. This video shows how the McDonald's concept was created by brothers Dick and Mac McDonald in 1948, but it was Ray Kroc who made it a national franchise. By 1961, tensions between Kroc and the McDonald brothers were growing. We will use this document in our project to show how the tensions between the brothers and Kroc created set-backs. “Health 411: Fast Food Myths.” HowStuffWorks Videos. Web. 2 Dec. 2012 <http:// videos.howstuffworks.com/discovery-health/33572-health-411-fast-foodmyths- video.htm>. This video is a secondary source document regarding the health and nutrition of food items on the McDonald’s menu. In this video, a professional nutritionist responds to the questions that she’s received via email. She goes through each question thoroughly, letting the viewer know the true nutritional value of McDonald’s. We will use this video in our project by telling the true and false preconceptions of what the average person think the nutritional value of McDonald's is versus the actuality of the nutritional value. Websites Campbell, JC. “The History of McDonald’s Restaurant Chain.” Helium. Web. 9 Nov. 2012 <www.helium.com/items>. The secondary article explains how McDonald’s rose in power over other companies. It shows the steps that McDonald’s went through to get to the successful place that they are at today. “Diabetes Basics.” Diabetes Basics - American Diabetes Association. Web. 2 Dec. 2012 <http://www.diabetes.org/diabetes-basics/?loc=GlobalNavDB>. This secondary source document explains what diabetes is, what the risks are to having diabetes, and what you can do to manage it. If you take small steps to change your diet (like not eating McDonald’s), increase your level of physical activity, and maintain a healthy weigh, you can reduce your risk for diabetes. We will use this information in our project to show some long term negative effects McDonald’s has caused to the population.

Simons and Torkelson 6 “Environment.” McDonalds. Web. 26 Sept. 2012 <mcdonalds.com.au/about-us>. The writer of this secondary source explains to the reader how McDonalds tries to take precautions to help and preserve the environment while still receiving the required materials to make there food at a reasonable price. “Farming in the 1950 & 60’s.” Wessels Living History. Web. 12 Oct. 2012 <http:// www.livinghistoryfarm.org>. This article shows how Ray Kroc used farming to start his new franchise. From this article, Ray Kroc can be considered a genius because he started the biggest fast food industry of all time. This is categorized as a secondary source. “Fast Food Expected to Grow Even More in the U.S.” Fast Food Expected to Grow Even More in the U.S. Web. 2 Dec. 2012 <http://www.organicauthority.com/ foodie- buzz/fast-food-expected-to-grow-even-more-in-the-us.html>. This is a secondary source document that describes the rate at which fast food franchises are growing in America. RNCOS, a leader in market research and information analysis, says the fast food industry could grow by 5% over the next few years. The main driver behind the up-tick in market growth is the rising youth population. We will use this information in our project to show what groups of people are the major consumers, what there is to prevent too much growth in the industry, and for negative long term effects of McDonald’s. “Fast Food Nation.” Fast Food Nation. Web. 2 Dec. 2012 <http:// www.nytimes.com/books/first/s/schlosser-fast.html>. This secondary source document informs the reader of the values of fast food, and whether it is beneficial or detrimental to our society. This is a book about fast food, the values it embodies, and the world it has made. Fast food has proven to be a revolutionary force in American life; I am interested in it both as a commodity and as a metaphor. What people eat (or don’t eat) has always been determined by a complex interplay of social, economic, and technological forces. We will use this in our project to show why consumers consume and what the values of McDonald’s are. Gibison, Aimee. “McDonald’s: A Good Image with Bad Ethics.” Neumann University. Web. 26 Sept. 2012 <www.neumann.edu/academics>. The secondary article refers to the standards that McDonalds had set for other businesses that were following in their foot steps. It ruined the food industry by setting a bad starting example for a successful fast food restaurant.

Simons and Torkelson 7 “How World War II Changed the Way Americans Ate.” How World War II Changed The Way Americans Ate. Web. 2 Dec 2012 <http://www.huffingtonpost.com/ 2012/04/03/wwii-food-america_n_1398132.html>. This is a secondary source document that describes the life in America after World War II, and how it affected the way Americans ate. The new-found prosperity of American workers after WWII allowed them to buy goods which had previously been out of their reach. The relentless advertising created an absurd sense that the only thing Americans were fighting for was for the right to consume. We will use this in our project to show how post war helped influence the growth of McDonald’s and the long term negative effects of McDonald’s on our country. “Let’s Move!”. America’s Move to Raise a Healthier Generation of Kids. Web. 2 Dec. 2012 <letsmove.gov>. Let's move is a secondary source web site that challenges America to raise a healthier generation of kids. Let's move is sponsored by Michelle Obama, who believes it's possible for America to achieve it's goals in having healthier food, nutrition, and physical fitness for children at their schools. We will use this source in our project for negative long term effects, and whether or not it's possible to stop those negative effects. “Life in the US After World War Two.” American History. Web. 2 Dec. 2012 <http:// www.manythings.org/voa/history/197.html>. This is a secondary source that describes the life in America after World War II. Many Americans were not satisfied with their old ways of life; they wanted something better. Some moved out of cities and small towns to buy newly-built homes in the suburbs, families began to have fewer and fewer children, parents also tried to improve their children's education, and the United States was becoming a changing country, a nation on the move. We will use this in our project to show the difference in the life of America before and after WWII, and how it effected the franchising of McDonald’s. “McDonalds Nutrition Facts.” Fastfoodnutritionfacts. Web. 13 Nov. 2012 <http://www.fastfoodnutrition.org/html>. This article is a secondary source because it is from a site that has gotten information from other articles and based their studies off of that. This article will help by informing people what is actually in their food when they are eating.

Simons and Torkelson 8 “Obesity.” Obesity Facts, Causes, Emotional Aspects and When to Seek Help. Web. 2 Dec. 2012 <http://www.webmd.com/diet/what-is-obesity>. This is a secondary source document that informs a reader of what obesity really is. Obesity is an excess proportion of total body fat. A person is considered obese when their weight is 20% or more above normal weight. The most common measure of obesity is the body mass index or BMI. A person is considered overweight if his or her BMI is between 25 and 29.9."Morbid obesity" means that a person is either 50%-100% over normal weight, more than 100 pounds over normal, has a BMI of 40 or higher, or is sufficiently overweight to severely interfere with health or normal function. In the survey shown on the site, it shows how many people who are in this cateragory, regularly consume McDonalds. We will use the information from this website to show how McDonald’s leads to obesity in long term effects. “Overweight and Obesity.” Obesity and Overweight: Topics. Web. 2 Dec. 2012 <http://www.cdc.gov/obesity/>. This is a secondary source document that informs a reader about the dangers of being overweight and obese, and what one can do to prevent it. CDC's Devision of Nutrition, Physical Activity, and Obesity (DNPAO) is working to implement policy and environmental strategies to make healthy eating and active living accessible and affordable for everyone. We will use this information in our projects to show the negative effects of McDonald’s food on individuals, and how they can be treated for what has been done to them. “Ray Kroc Biography.” A&E Networks Television. Web. 13 Nov. 2012 <http:// www.biography.com/poeple/ray-kroc-9369349>. This article is a secondary source because it is stating facts that have been found due to research but not from Ray Kroc himself. The article is helpful because it helps tell where he is from. “Ray Kroc, McDonald's, And The Fast-Food Industry.” Sample Material. Web. 9 Nov. 2012 <www.wiley.com/legacy>. This secondary article explains how Ray Kroc started what we know as the fast food industry. He set the precedents for every other fast food business that followed his thriving company.

Simons and Torkelson 9 Schwartz, Ariel. “A McDonald’s Dictition On The Heather Happy Meal.” Fast Company. Web. 26 Sept. 2012 <www.fastcoexist.com>. The secondary article shows how the Heather Happy meal was used in the companies expansion of its business. The Happy Meal sold widely and was one of the most significant products that they used. “The Success of McDonald’s Franchise.” Franchise Direct. Web. 9 Nov. 2012 <www.franchisedirect.com/information>. McDonald’s never ending success is explained here in this secondary source article. It explains the franchises’ standards that helped it become such an amazing business and offers advice to businesses trying to become successful today. “Years of Conformity.” Conformity in Post-WII America. Web. 2 Dec. 2012 <http:// people.duke.edu/~ajc6/7up/Conformity.htm>. This is a secondary source that also describes the life in America after World War II. As war gave way to peace, America began a period of remarkable sameness, where media, corporations, and communities reinforced established norms. We will use this in our project to show that the years of conformity helped McDonald’s get to where it is because everyone wanted to be the same; If one family ate at McDonald’s, another family would also want to, and so on. Zarco, Robert. “Fairness and Good Faith Mcdonald’s Remodeling.” Zesh. Web. 26 Sept. 2012 <www.zarcolaw.com/news-articles-by-zesb-09.php>. This secondary article explains how the McDonalds corporation chose to build its businesses everywhere. The expansion of the company is explained and shown in the regions that they expanded to. McDonalds adapted to the new areas that they were put into. Zorn, Eric. “The First McDonald’s.” Chicago Tribute. Web. 9 Nov. 2012 <www.chicagotribune.com/news>. This secondary explains how the first McDonald’s came to be and what made it so popular. They used many different tactics to gain power over other companies. A surprisingly large part of their power came without them even trying.