This Project has been made possible through the direct and indirect Co-operation of various persons, who have inspired me at every step of my work. It is a matter of pride for me to acknowledge my profound gratitude to my respected Director Dr. J.P. Sahu who always facilitates me in gaining practical knowledge.

I am very much obliged and thankful to my esteemed Project Guide Mr. OWAIS AHMED QURESHI for his valuable Cooperation and Guidance.

And above all, I am beholden to my Parents and other family members for their blessing and encouragement in completing this task.


The research provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data.

The research is on the topic of “COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR OPERATORS IN BHOPAL”. Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.

Bhopal. The Study was undertaken as a part of the course curriculum of MBA Full Time Program of Barkatullah University.DECLARATION I here by declare that the following documented Project Report titled “COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR OPERATORS IN BHOPAL” is an authentic work done by me. ANURAG SAHU .



Quantitative analysis is much more frequently perused than qualitative. the extent of difference determines how differently cases are treated. . The general method of comparing things is the same for comparative research as it is in our everyday practice of comparisons. and cases are treated differently. however. There are certainly methods far more common than others in comparative studies. and this is seen in the majority of comparative studies can be use quantitative data. This technique is often utilizes multiple disciplines in one study. Secondary analysis of quantitative data is relatively widespread in comparative research. Like cases are treated alike. the majority agreement is that there is no methodology peculiar to comparative research. yet comparative programs do have a case to answer against the call that their research lacks a “seamless whole”. is the act of comparing two or more things with a view to discovering something about one or all of the things being compared. A typical method of comparing welfare state is to take balance their levels of spending on social welfare.INTRODUCTION Comparative research. The multidisciplinary approach is good for the flexibility it offers. undoubtedly in part because of the cost of obtaining primary data for such large things as a country’s policy environment. The point here is that if one is able to sufficiently distinguish two cases. comparative research conclusions will not be very helpful. When it comes to method. simply put.

He found that he was able to class welfare states in four types. comparative research does not tend to investigate ‘grand theories’ such as Marxism. but a subset of it. then develops a theory of the divergence based on his findings. and compared them based on there levels of deco modification of social welfare goods. She further theorized from this that deco modification was based on a combination of class collisions and mobilization. It instead occupies itself with middle-range theories – theories that do not purport to describe our social system in its entirely. The classic cases of this is Esping-Anderson’s research on social welfare systems. A good example of this is the common research programs that looks for differences between two or more social systems. A major problem in comparative research is that the data sets in different countries may not use the same categories. Comparative research is a methodology in the social sciences that aims to make comparisons across different countries and cultures. Here EspingAnderson is using comparative research: he takes many western countries and compared their level of deco modification. and regime legacy.In line with how a lot of theorizing has gone in the last century. . or define categories differently. based on their deco modification. then look at these differences in relation to some other variable coexisting in those societies to see if it is related.

3.OBJECTIVES 1. To find out the hidden information in lifetime plans of cellular services. To find out the consumer satisfaction towards the lifetime plans. To find out the perception of the general people towards the land line & mobile phone. . 2.


Considering the fact that India and China have almost comparable populations. .China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific.4%. . The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. . two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1986. In 1990s. telecommunications sector benefited from the general opening up of the economy. Telephone and Telegraph (PTT).2%. . Indian Radio Telegraph Company (IRT) was formed in 1923. led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector.Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. a monopoly run by the government's Ministry of Communications. History of Indian Telecommunications Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). With a growth rate of 45%. Department of Telecommunications (DOT) was established.India‘s mobile phone subscriber base is growing at a rate of 82. Compared to that India ’s share in Asia Pacific Mobile Phone market is 6. which resulted in better quality of service and lower tariffs. Telephone services were introduced in India in 1881. Indian telecom industry has the highest growth rate in the world. India’s low mobile penetration offers huge scope for growth. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). examples of telecom revolution in many other countries. Also. all the foreign telecommunication companies were nationalized to form the Posts. After independence in 1947.Telecom Industry in India The telecom industry is one of the fastest growing industries in India. In 1985. In 1883 telephone services were merged with the postal system.

and an incumbent state operator. while the CDMA sector is dominated by Reliance and Tata Indicom. national or domestic long distance and international long distance services. Cellular operators get substantial revenue from these services. and offer reliable. However. Private sector services are presently available in selective urban areas. private services focus on the business/corporate sector. Fixed line services consist of basic services. which along with rental was the main source of revenue. .National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. Telecom Regulatory Authority of India (TRAI) was created. The GSM sector is dominated by Airtel. high. Internet Service Provider (ISP) Cellular Service Overview There are five private service operators in each area. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). In 1997. such as leased lines. Almost 80% of the cellular subscriber base belongs to the pre-paid segment. Basic services 2. Classification of Telecommunication services 1. Vodfone-Hutch. and collectively account for less than 5 per cent of subscriptions. 2. and Idea Cellular.end services. The reduction in tariffs for airtime. and compensate them for reduction in tariffs on airtime. and Cellular Services. and handset prices has driven demand. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. they were only allowed to buy companies outside their circle. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. ISDN. account for almost 90 per cent of revenues from basic services. closed user group and videoconferencing. The DoT has allowed cellular companies to buy rivals within the same operating circle provided their combined market share did not exceed 67 per cent. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs). 1. The state operators (BSNL and MTNL). national long distance. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Previously. Cellular services 3. international long distance.

. Circle wise wire line subscriber base of service providers is given at following chart . In the wireless segment. and compensate them for reduction in tariffs on air time.16 million at the end of August 2007. Idea 5.Growth Drivers Opening up of international and domestic long distance telephony services are growth drivers in the industry. The overall teledensity has increased to 21. Cellular operators now get substantial revenue from these services.31 million subscribers have been added in August 2007 while 8.73 million with a decrease of 0. BSNL 2. national long distance.06 million subscribers were added in July 2007. Aircel 8. Tata indicom 7. and handset prices has driven demand. The total wireless subscribers (GSM. which along with rental was the main source of revenue. Reliance 6. 8. MTNL Subscribers Wireless subscribers crosses 200 million mark Tele density reaches 21. Airtel 3. The reduction in tariffs for airtime. international long distance.52% in July 2007.20% in August 2007 as compared to 20. The Key players in the Telecom Market in India Cellular Service provider: 1..02 million at the end of August 2007 as compared to 232. Vodafone 4.87 million in July 2007.29 million at the end of August 2007. Spice 9. The wireline segment subscriber base stood at 39.20% The total number of telephone subscribers has reached 241. CDMA & WLL(F)) base reaches 201.

Market Share of the telecom Company in India .


ISP and international bandwidth access through the gateways and landing station. Internet Connectivity(DSL) and Leased Line). last mile connectivity in fixed-line and mobile circles. which connects the submarine cable connecting Chennai and Singapore. the company announced it will be launching a customized version of Google search engine that will provide an 'array of services' to its broadband customers. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone. Airtel is the largest cellular service provider in India in terms of number of subscribers.[3] In August 2007. In April 2006 Bharti Global Limited was awarded a telecommunications license in Jersey in the Channel Islands by the local telecommunications regulator the JCRA. In May 2007 Jersey Airtel and Guernsey Airtel announced the launch of a relationship with Vodafone for island mobile subscribers. broadband & telephone services with national and international long distance services. Long Distance Services and Enterprise Services (Telecommunications Consulting for corporates). Bharti Airtel signed an MoU with Nokia-Siemens for a 900 million dollar expansion of its mobile and fixed network. Broadband & Telephone Services (Fixed line. . The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile. In September 2006 the Office of Utility Regulation in Guernsey awarded Guernsey Airtel with a mobile telecommunications license.[2] It offers its mobile services under the Airtel brand and is headed by Sunil Mittal. Leading international telecommunication companies such as Vodafone and SingTel held partial stakes in Bharti Airtel. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology). With more than 60 million subscriptions as of 13th February 2008. The company also has a submarine cable landing station at Chennai. VSATs. In July 2007.Company Profile INTRODUCTION “Bharti Airtel” formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators.

'Group Talk'. the Tatas and AT&T Wireless each held one-third equity in the company.45% each. Haryana. Goa. It is the first cellular company to launch music messaging with 'Cellular Jockey'. Haryana. Rajasthan and Delhi (inclusive of NCR). Goa. But following AT&T Wireless' merger with Cingular Wireless in 2004. Initially having a very limited footprint in the GSM arena. Gujarat. The company has also been the first to offer flexible tarrif plans for prepaid customers. Chattisgarh. Innovation is central to IDEA's VAS Factory. Andhra Pradesh. This was because as per Department of Telecom (DOT) license norms. Tata's foray into the cellular market with its own subsidiary. UP-West. Holding Initially the Birlas. the acquisition of Escotel in 2004 gave Idea a truly pan-India presence covering Maharashtra (excluding Mumbai). IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market. Kerala. As a leader in Value Added Services. It also offers GPRS services in urban areas. a CDMAbased mobile provider. Chattisgarh. . Gujarat. IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 17 million. cropped differences between the Tatas and the Birlas. Madhya Pradesh. It initially started in 1995 as a join venture between the Tatas. Himachal Pradesh and Kerala.9% stake in Idea. Madhya Pradesh. Idea Cellular is a wireless telephony company operating in various states in India.Maharashtra. Andhra Pradesh.INTRODUCTION As India's leading GSM Mobile Services operator. Tata Indicom. one promoter could not have more than 10% stake in two companies operating in the same circle and Tata Indicom was already operating in Mumbai when Idea filed for its license. a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services. The company has its retail outlets under the "Idea n' U" banner. This dual holding by the Tatas also became a major reason for the delay in Idea being granted a license to operate in Mumbai. This stake was bought by both the Tatas and Birlas at 16. Uttaranchal. IDEA Cellular has operations in Delhi. Cingular decided to sell its 32. Aditya Birla Group and AT&T by merging Tata Cellular and Birla AT&T Communications. Uttar Pradesh (East and West). 'Background Tones'.

51 a share amounting to Rs. an AV Birla family owned company. They are awaiting the spectrum from DoT. 40. the Aditya Birla Group announced its acquisition of the 48. Idea got licenses to operate in Mumbai & Bihar.06 billion. a company in-charge of the Birlas' new business initiatives. 2006. 44. .18% stake held by the Tatas at Rs..The Birlas thus approached the DOT and sought its intervention. While 15% of the 48. Recently.3% of the total shares of the company. the remaining stake was acquired by Birla TMT holdings Private Ltd.14% stake was acquired by Aditya Birla Nuvo. and the Tatas replied by saying that they would exit Idea but only for a good price. On April 10. Idea has successfully launched 3 more new circles (states) in India viz. Birla Group holds 98.Currently. Rajasthan. Himachal Pradesh and UP (East) to make itself a pan-India player.

[1]Reliance Infocomm is an Indian telecommunications company. This backbone was commissioned on 28 December 2002.” It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60. truly bringing about a new way of life. Reliance Communications has a reliable. It is the flagship company of the RelianceAnil Dhirubhai Ambani Group. which accounts for more than 1. Anil Ambani controls 66.INTRODUCTION A DREAM COME TRUE The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. along with Reliance Telecom and Flag Telecom. Dhirubhai. According to National Stock Exchange data. the auspicious occasion of Dhirubhai’s 70th birthday. applications. high-capacity.75 per cent of the company. Reliance Infocomm is currently managed by Anil Dhirubhai Ambani. is part of Reliance Communications Ventures (RCoVL). integrated (both wireless and wireline) and convergent (voice. and consulting.000 route kilometres of a pan-India fibre optic backbone. data and video) digital network. comprising of power (Reliance Energy).It uses CDMA2000 1x technology . though sadly after his unexpected demise on 6 July 2002. They will overcome the handicaps of illiteracy and lack of mobility. Reliance Communications is revolutionising the way India communicates and networks. Today. financial services (Reliance Capital) and telecom initiatives of the Reliance ADA Group. who single-handedly built India’s largest private sector company virtually from scratch. Reliance Communications (formerly Reliance Infocomm). It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain. including infrastructure and services — for enterprises as well as individuals. had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost.36 billion shares of the company.

2007 to Rs. and EBITDA increased by more than 6 times. Between 1999 to 2002 Reliance Infocomm built 60. 3. 2007.489 million) from Rs. BUSINESS REVIEW During the twelve months ended March 31. 1. 2002.271 crore (US$ 295 million). 1.728 crore (US$ 2. 7.HISTORY Reliance Infocomm was founded by Dhirubhai Ambani. EBITDA of the Global business increased by 98% during the twelve months ended March 31. EBITDA margins increased to 24% from 12% last year. to Rs. This network was commissioned on December 28. 519 crore (US$ 120 million). 2007.709 million).000 km of fibre optic backbone in India. Reliance Telecom's GSM cellular services are available in 340 towns within its eight-circle footprint. Reliance Infocomm also offered for the first time in India.984 crore (US$ 924 million) from Rs. the Broadband business achieved revenue growth of 123% to Rs.364 crore (US$ 1. revenues of the Wireless business increased by 46% to Rs.144 crore (US$ 265 million). Reliance's CDMA services are available in 19 states and cover about 65% of the country. . Margins expanded to 37% from 31%. mobile data services through its R-World mobile portal. from 15% in the corresponding period in the previous year. In the same period. 2. state wise.250 crore (US$ 522 million). Wireless EBITDA increased to Rs. 10. FOOTPRINT At present. The EBITDA margin crossed 45% in the twelve months ended March 31. This portal leverages the data capability of the CDMA 1X network.

along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL. With a committed investment of INR 36. Incorporated in 1996. an Indian Conglomerate. Aircel. the company acquired the erstwhile Hughes Telecom (India) Ltd. The company provides unified telecommunication solutions including mobile.5 billion) in Telecom (FY 2006). Tata Teleservices is part of the INR Rs. 119000 Crore (US$ 29 billion) Tata Group. BSNL providing GSM based mobile telephony. Tata Teleservices spearheads the Group’s presence in the telecom sector. Idea. the Group has a formidable presence across the telecom value chain. fixed line and broadband.TATA TELESERVICES INTRODUCTION Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies. Airtel. Other competitors are Vodafone. The company forms part of the Tata Group's prescence in the Telecommunication Industry in India. . over 250. In September 2007.000 employees and more than 2.000 Crore (US$ 7. TTSL was incorporated in 1995 and was the first company to offer CDMA Mobile services in India. In December 2002. They launched a unique scheme providing lifetime rental free connectivity on its mobile and fixed wireless for a one time charge. that has over 87 companies. Tata is the direct competitor with Reliance. an International Long Distance Plan. It runs the brand name Tata Indicom in India in various telecom circles of India. Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. MTNL. fixed wireless. specifically in the state of Andhra Pradesh. The company was first in India to provide free intra network calling within city limits.8 million shareholders. both CDMA operators in India. Tata Indicom launched the Talk World plan. which was renamed Tata Teleservices (Maharashtra) Limited.

calling card services and enterprise services. roaming. Ericsson. Punjab. With the total Investment of Rs 19. Kerala. TTSL has created more than 20. picture messaging. Tamil Nadu. The company. Wi-Fi Internet. data cards. polyphonic ring tones. Tata Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. Wireless Desktop Phones. Bihar. Kolkata.ichoose. cricket. Having pioneered the CDMA 3G1x technology platform in India.8 million. Orissa. Lucent and ECI Telecom for the deployment of a reliable. Today.000 indirect jobs through outsourcing of its manpower needs. which heralded convergence technologies in the Indian telecom sector. Voice Portal. by unveiling their offering – Tata Indicom ‘Non Stop Mobile’ which allows customers to receive free incoming calls. Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited serves over 21 million customers in over 4000 towns. technologically advanced network. Tata Teleservices has a strong workforce of 6000. astrology. Rajasthan. Madhya Pradesh and West Bengal. USB Modem. interactive applications like news. Public Booth Telephony and Wireline services.924 Crore. Tata Teleservices today has India’s largest branded telecom retail chain and is the first service provider in the country to offer an online channel www.Starting with the major acquisition of Hughes Tele. Himachal Pradesh. public phone booths. Tata Indicom redefined the existing prepaid mobile market in India. Tata Teleservices’ bouquet of telephony services includes Mobile services. Mumbai.000 jobs. which will include 10. Some of the other products launched by the company include prepaid wireless desktop phones. is today the market leader in the fixed wireless telephony market with a total customer base of over 3. etc. Other services include value added services like voice portal. . Uttar Pradesh (W). group calling. 3-way conferencing. It has partnered with Motorola.in to offer postpaid mobile connections in the country. Tata Teleservices has created a Pan India presence spread across 20 circles that includes Andhra Pradesh. Gujarat. Tata Teleservices offers world-class technology and user-friendly services in 20 circles.com (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the company swung into an expansion mode. Karnataka. post-paid Internet services. With an ambitious rollout plan both within existing circles and across new circles. Haryana. In addition. Chennai. Maharashtra. new mobile handsets and new voice & data services such as BREW games. Uttar Pradesh (E). Delhi.

BSNL is India's oldest and largest Communication Service Provider (CSP). Broadband. 63730 Rkm of Microwave Network connecting 602 Districts. formed in October.15b (US$ 9. 2007 BSNL commanded a customer base of 31. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. It is the India's largest telecommunication company with 25. Bharat Sanchar Nigam Ltd. It has the status of Mini-ratna . MPLS-VPN. 2007 stood at INR 397. BSNL serves its customers with its wide bouquet of telecom services. 480196 Rkm of OFC Cable. Janpath. Internet. BSNL's earnings for the Financial Year ending March 31. India Communications Corporation Limited) is a public sector communications company in India. making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector.14% market share as on December 31.90 billion). IN Services etc.1 million CDMA-WLL and 32. New Delhi. BSNL has installed Quality Telecom Network in the country and now focusing on improving it.7 million GSM Mobile subscribers. As on December 31.a status assigned to reputed Public Sector companies in India. Carrier service.5 million (Basic & Mobile telephony). 18000 BTS. Within a span of five years it has become one of the largest public sector unit in India. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. Harish Chandra Mathur Lane. 2000. BSNL is numero uno operator of India in all services in its license area. The company is planning an IPO with in 6 months to offload 10 % to public.7 million Wireline. expanding the network. Today. 4 million WLL capacity. GSM Mobile. Currently BSNL has a customer base of 68. introducing new telecom services with ICT applications in villages and wining customer's confidence.67 b) with net profit of INR 78. 7330 cities/towns and 5. BSNL is India's largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion.3 million line basic telephone capacity. The company offers vide ranging & most transparent tariff schemes designed to suite every customer. it has about 47. 287 Satellite Stations. CDMA mobile. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. 20.1 Million GSM Capacity. Its headquarters are at Bharat Sanchar Bhawan. is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline.06b (US$ 1. 4. 2007.5 Lakhs villages. more than 37382 fixed exchanges. VSAT. BSNL is the only service provider. Today.INTRODUCTION Bharat Sanchar Nigam Limited (known as BSNL. . VoIP services.

5 million WLL subscribers and 2. comprehensive range of telecom services and the desire to excel has made BSNL the No.BSNL cellular service.351. Leased Line. has more than 17. Account Less Internet(CLI).e. The Government of India corporatised the operations wing of DoT on October 01. data and video through the same Backbone and Broadband Access Network.390 million (US $ 2. DIAS. Installation.67 million) in the next three years. History The foundation of Telecom Network in India was laid by the British sometime in 19th century. BSNL has been adjudged as the NUMBER ONE ISP in the country. Dial-up. .BSNL operates as a public sector.Subsequently in 1990s the telecom sector was opened up by the Government for Private investment. At present there are 0. CellOne. The turnover. 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). therefore it became necessary to separate the Government's policy wing from Operations wing.820 million (US $ 8 billion) with net profit to the tune of Rs. BSNL is miles ahead of its rivals. the Telecom in India was operated as a Government of India wing. garnering 24 percent of all mobile users as its subscribers. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. multi-protocol convergent IP infrastructure that provides convergent services like voice. That means that almost every fourth mobile user in the country has a BSNL connection. BSNL has more than 2.000 million (US $ 14.99. The history of BSNL is linked with the beginning of Telecom in India. In basic services.37 billion). 733 crores (US$ 16. reach. BSNL has set up a world class multi-gigabit.1 million Basic Phone subscribers i. The company has vast experience in Planning.6 million DataOne broadband customers.8 million cellular customers. The infrastructure asset on telephone alone is worth about Rs. In 1975 the Department of Telecom (DoT) was separated from P&T. the present turnover of BSNL is more than Rs. 85 per cent share of the subscriber base and 92 percent share in revenue terms.630. nationwide coverage. 1 Telecom Company of India. with 35. In 19th century and for almost entire 20th century. BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs.26 billion) for last financial year. network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute.5 million Internet Customers who access Internet through various modes viz. Scaling new heights of success. DoT was responsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai. Earlier it was part of erstwhile Post & Telegraph Department (P&T).

already more thatn 60 % of subscribers are on a prepaid wireless plan. But it's growing fast: in Canada. only 8 to 10 percent of users have chosen that system. for example. and flexible way to manage your spending on cellular phones. Great Cost Control with No surprises! Increasing consumer demand for prepaid cellular phones Prepaid cellular services are currently the fastest-growing segment of the wireless phone market. while in the United States. some providers see their prepaid subscribers base increase 50% faster than those of an ordinary monthly billed service. In Europe.What is prepaid mobile service? Prepaid cellular services are getting very popular these days. control over costs with cell phones distributed by parents. . Prepaid cell phones have a distinct advantage over regular subscriptions. Get you own cell phone with no credit check! It's today's safe. They offer cost control with a fixed price per minute. no credit check and increased anonymity. Prepaid cell phones are convenient and easy to get because there are: * no contracts * no credit checks * no deposits * no monthly bills * no activation or early termination fees You will be safer and more secure when you own a prepaid cell phone without paying hefty monthly fees. convenient. Many people now prefer prepaid services since they offer a variety of advantages related to lifestyle and cost control that simply are not available through post-paid contract based services. More and more people are using this service to control spending than to get around credit problems. perhaps because wireless service can be started up with no subscription fee for well under $100.

or * If you want to buy your children a phone for emergency use but restrict the amount of calls they can make.Prepaid cellular phones are ideal in the following situations: * If you want to budget your cell phone use. or * If you want a phone for occasional use but don't want to pay a monthly service fee or enter a long-term agreement. or * If you are looking for a gift. or * If you don't feeling comfortable providing information for a carrier credit check. or * If you have no credit history or past credit problems. . or * If you want to learn about your usage patterns before committing to a long-term monthly billing wireless contract. or * If your usage varies from month to month.

the same Rs 335 recharge will give him talk time worth Rs 302 — and that’s for life. 31 goes to the government as tax and he gets airtime worth only Rs 154. You also get a minimal talktime. he will recover the one-time charge for lifetime validity in a few months. By saving on the Rs 150 processing fee. something that is a big turn-off for prepaid customers. out of the Rs 335 an Airtel prepaid customer in Delhi pays to recharge his connection for 30 days. Rs 150 go into processing fees.What is lifetime validity? Lifetime prepaid means that your cell-phone connection remains valid for life. If he takes the lifetime validity offer. For instance. There will be no processing charges.The good part is that all subsequent recharges give you full talk time. Lifetime plans allow pre-paid subscribers to have lifetime validity for a one-time payment. ranging from Rs 10 to Rs 100 . Life time plans of the cellular companies . Another Rs. The user can then continue to receive calls without having to recharge.

The Life Time Plan of Airtel Airtel Presents Rs.per minute call rate. all Rs. 200/. 295 Lifetime Prepaid with 1 Rupee Outgoing Local Tariff Slashes local outgoing call rate by 50% for Rs.from the existing Rs. 1.per minute and all existing customers will be migrated to the revised tariff plan without any extra charges. 295/. With effect from february 15. Airtel ka Super Lifetime Validity . Bharti Airtel. 495/Lifetime Prepaid offer for its customers in Delhi & NCR circle and slashed all local outgoing calls (mobile and landline) to Re. 999/.for life to all networks (mobile & landline) from Rs.for Rs.99/. 295/. 1/. 1. India’s leading telecom service provider. · All existing customers of Rs. 2008. Customers will have to recharge with a minimum amount of Rs. 1/.Lifetime customers.Lifetime Prepaid to be migrated to Re. Bharti Airtel. announced this revolutionary tariff cut for customers that was earlier applicable to only the Rs.Lifetime Prepaid users Local outgoing tariff reduced to Re. 295/Lifetime Prepaid customers will be able to make local outgoing calls (Mobile & Landline) at Re. which was also the first service provider to introduce the Lifetime Prepaid in India. 1/.99/. 1/.at least once in every 180 days to enjoy the lifetime validity and tariff benefits. 295/.call rates.Lifetime Prepaid customers. without any extra charges. today announced the Rs.

6.) Airtel GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs.) 295 Free Airtime on Pack (Rs.) 150 Incoming Calls (Rs. Cook Islands. Europe (Mobile). Guinea Bissau./min) USA. Singapore. Hong Kong.Pulse Rate 60 sec Price of Pack (Rs.65 2./min) 2. Vanuatu. Indonesia. Africa & Rest of the world 9. Canada. Diego Garcia. Solomon Islands. Thailand. SAARC countries./min) 1 (night tariff from 11pm to 7 am @ 10 paise) 1 1 STD RATES (Rs.65 ISD (Rs. Malaysia. Nauru.40 Gulf. . Sao Tome & Principe. New Zealand. Australia.65 2. Europe (Fixed Line).20 Cuba.

Rs 200 & above: NIL.Other Details PF on subsequent talktime recharges to be as per bands specified i.in 180 running day Idea . This is waived for the first 90 days from 25th Feb 08. Rs 1-100: 25%. Rs 101-199: 15%.e.Lifelong Validity Recharge Voucher IDEA ka Lifelong Validity offer . Min recharge condition of Rs 200/.

Australia. New Zealand.) 195 (sim charges exclude) Free Airtime on Pack (Rs. Solomon Islands. SAARC countries.free for lifelong idea GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs. Canada./min) USA.99 Gulf./min) 1 1 1 STD RATES (Rs.75 2. Vanuatu. Indonesia. Malaysia.75 ISD (Rs. Singapore. Africa & Rest of the world Rs.6./min) 2.99 Cuba. Norfolk . Europe (Mobile).75 2. Diego Garcia.9. Hong Kong. Nauru.) . Thailand. Cook Islands. Tuvalu. Europe (Fixed Line).Pulse Rate 60 sec Price of Pack (Rs. Sao Tome & Principe. Rs. Tokelau. Guinea Bissau.) 5 Incoming Calls (Rs.

the code-division multiple access major. Online TT-86. 125/-(Till 30th April. Various other calling tariff options will also be available to the users. which was the first to launch the lifetime plan almost two years ago at a one-time cost of Rs 999.2008. when mobile telephony players were intensely competing with each other over lifetime pre-paid schemes. and one didn’t hear about lifetime plans at all. plans to announce a similar scheme at one-fourth the price —. RCom’s move looks like a replay of 2006. (within 48 hrs. will get Full TT in all recharges of Rs.25.) Reliance “Sath Zindagi Bhar Ka”(lifetime) offer RCom’s new gambit is Rs 199 lifetime prepaid Reliance Communications. however. For making outgoing calls.Promotional Offer For New Activations* All new customers taking 195 rs recharge on the date of activation. the standard local tariff will be 99 paise per minute. kept the operators busy all through 2007.Rs 199. depending on the trend of one’s usage. Spectrum war.) Total TT111. Offline TT-25 Rs. .25.

Rcom’s “SATH ZINDAGI BHAR KA” plan .

75 ISD (Rs. Indonesia.99 0. Diego Garcia. Europe (Mobile). Europe (Fixed Line). Canada. Australia./min) 0. Hong Kong.) 5 Incoming Calls (Rs.75 2. Guinea Bissau. New Zealand. Singapore.free for lifelong Rel./min) USA. Rs. Sao Tome & Principe.Pulse Rate 60 sec Price of Pack (Rs. GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs. .99 STD RATES (Rs. Thailand.99 0.) ./min) 2.6 }17 Gulf. Malaysia.) 195 (sim charges exclude) Free Airtime on Pack (Rs.75 2. SAARC countries. Africa & Rest of the world Cuba.

BSNL’s Excel ANANT plan BSNL’s “Excel Anant” plan .

60 Cuba. Singapore.) 65 Incoming Calls (Rs.00 STD RATES (Rs.75 2.Pulse Rate 60 sec Price of Pack (Rs. Diego Garcia.9. Europe (Mobile).40 1.75 2. Guinea Bissau. Thailand.) 495 (sim charges include) Free Airtime on Pack (Rs. Tokelau. Sao Tome & Principe. Nauru.75 ISD (Rs. Cook Islands. Tuvalu. Europe (Fixed Line). Hong Kong. Vanuatu.) .7. Canada. Rs./min) 2. Solomon Islands./min) 1. Indonesia. Malaysia. Norfolk .00 1./min) USA.free for lifelong BSNL GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs.20 Gulf. New Zealand. SAARC countries. Africa & Rest of the world Rs. Australia.

f. the Life Time Validity means the License Period of the Operator. e. TATA Indicom’s “GO LIFE” plan TATA indicom’s “GO LIFE” plan .02. 29.In case of Anant. However. The License Period for Cellular Services of BSNL is 20 years w.2000. the License is understood to be renewable further on its expiry.

00 STD RATES (Rs. }Rs. Thailand. Canada. 17./min) USA. Sao Tome & Principe.00 2. SAARC countries. Indonesia. Australia.) .75 3. Europe (Mobile).Pulse Rate 60 sec Price of Pack (Rs. New Zealand.00 ISD (Rs. Europe (Fixed Line)./min) 1./min) 2.20 Gulf.) 1 Incoming Calls (Rs.75 2. Africa & Rest of the world Cuba.free for lifetime indicom GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs. Hong Kong. .50 2.) 489 Free Airtime on Pack (Rs. Malaysia. Singapore.

Lifetime validity is subject to the license period till of Tata Teleservices ltd. d. Connections with no usage (incoming, outgoing or recharge) for a continuous period of 180 days will be churned/deactivated.

Comparison of lifetime plans of all cellular
Charges ( call rates ) (Rs.) Own network Other network STD International SMS L/N/I

Cellular co.s

Lifetime plan Rs.

Airtel BSNL R’com Tata Indicom

295 495 199 489

1 1 0.99 1.50

1 1.40 0.99 2

2.65 2.75 2.99 2.75

6.4/9.2/40 1/2/5 7.2/9.6/12 1/2/5 6/17 17.20 1/2/5 1/2/5

TRAI on Lifetime validity plans
TRAI asks mobile operators to disclose key issues of lifetime plans TRAI has asked the mobile operators offering lifetime connectivity plans to disclose 'risk factors', like change in tariff plans and their remaining license period duration, in their announcement. The Telecom Regulatory Authority of India (TRAI) on Tuesday incorporated safeguards to protect consumer interest in the lifetime validity tariff schemes being offered by phone companies. These include a restriction on the companies from hiking the tariff on any item specified in the plans and an obligation to inform the subscribers of the month and year of the expiry of current license. The amendment to the Telecommunication Tariff Order thus addresses a moral issue that had arisen after phone companies began promoting lifetime schemes — their licenses are for a limited span ranging from seven to 15 years while they were offering a tariff that went well beyond the license period. It also answered a question in the minds of the subscribers whether there would be subsequent demands from phone companies after the initial upfront payment. TRAI made it clear that in the case of tariff plans offered or marketed as having lifetime or unlimited validity, the subscribers should get the service as long as the phone company is permitted to provide such telecom service under the current license or renewed license. TRAI has also reiterated the right of the subscribers to choose any tariff plan at any point of time. TRAI released a `Regulation on Code of Practice for Metering and Billing Accuracy.' With no stakeholder replying to the consultation paper on billing issues that also contained a code of practice for metering and billing accuracy, TRAI decided to issue the regulation. It has directed companies before enrolling a customer to inform in writing, within a week of activation of service, the complete details of the tariff plan. Charges for a value added service (download of film clip, ring tone and the like) or entry to an interactive service (such as a game) must be provided before the customer commits to use the service.


so decisions are based on data collected  Reductive. so it investigates a small sample which can be generalized to a larger population  Replicable. so procedures can be duplicated or understood by others  Empirical.  Logical. so others may test the findings by repeating it. For the proper analysis of data simple statistical techniques such as percentage were use. The data which was collected from a sample of population. The characteristics of research presented below will be examined in greater details later are:  Systematic problem solving which identifies variables and tests relationships between them. organizing and evaluating data. which would facilitate to take decision. was assumed to be representing entire . which identifies and defines problems. It is a systematic and a replicable process.  Developing new scientific tools. It employs well-designed method to collect the data and analyses the results. It disseminates the findings to contribute to generalize able knowledge. It helps in making more generalization from the data available. within specified boundaries. concepts and theories.RESEARCH METHODOLOGY Definition of Research The word research is derived from the Latin word meaning to know.  Collecting.  Discovering new facts or verify and test old facts.

Convenient sampling is used because only those people will be asked to fill the questionnaires who were easily accessible and available to the researcher. Sample size For carrying out any research or study on any subject it is very difficult to cover even 10% of the total population. For designing the sample size. it was decided to conduct the study based on sample size of 100 people in specific age groups. This method is used because it is known previously as to whether a particular person will be asked to fill the questionnaire. it was thought proper to cover a very small percentage of population in various age groups. Therefore the sample size has to be decided for a meaningful conclusion. The method used for sample technique was non probability convenience sampling method.population was interest. also the basic aim of doing the research is academic. Demographic factors like age. income and educational background was used for the classification purpose. . Scientific method is not adopted in this study because of financial constraints and also because of lack of time. Considering the constraints. hence most convenient way is selected.

this. All the similar responses are taken together as one and their percentages are calculated. The study is statistical because throughout the study all the similar samples are selected and group together. Thus. the researcher comes to the decision which is precise and rational. The study is conclusive because after doing the study the researcher comes to a conclusion regarding the position of the brand in the minds of respondents of different firms groups. .TYPES & TECHNIQUES The study conducted is a conclusive descriptive statistical study. conclusive descriptive statistical study is the best study for this purpose as it provides the necessary information which is utilize to arrive at a concrete decision.

.TOOLS USED To know the response I have used the questionnaire method in sample survey. The questionnaire. In this method questionnaire were distributed to the respondents and they were asked to answer the questions in the questionnaire. which the questionnaire contained. If one wishes to find what people think or know. no question can be termed as irrelevant. The questionnaires were structured nondisguised questionnaire because the questions. were non-disguised because the questionnaire were constructed so that the objective is clear to the respondent. They knew why they asked to fill the questionnaire. The respondents were aware of the objective. the logical procedure is to ask them. were arranged in a specific order besides every question asked were logical for the study. This has lead marketing researchers to use the questionnaire technique for collecting data more than any other method.

The respondent will be limited so cannot be treated as a whole population.LIMITATIONS OF THE STUDY • • • • • • The research will be conducted in a limited area. Due to language problem it is possible that the respondents are not be able to understand the questionnaire and can cause misleading results. The respondent may be biased. Time will be a major constraint. . The internet information can be irrelevant.


Which telecom service do you use? Options Mobile Landline Both Percentage of respondents 55 5 40 .DATA ANALYSIS & INTERPRETATION Q1.

Which service you r using? Options Prepaid Postpaid Percentage of respondents 95 5 . Which cellular service do you use? Options Airtel idea Reliance BSNL Tata indicom Percentage of respondents 34 28 17 16 5 Q3.Q2.

Q4. Are you satisfied with the call rates of the Lifetime plan? Option Yes No Percentage of respondents 64 36 . Are you using lifetime or general plan? Option Lifetime General Percentage of respondents 73 27 Q5.

Which facility attracts you most in the lifetime plan? Option Call rates Massage Tariff Night Tariff Validity Percentage of respondents 15 1 1 83 Q7 Are you satisfied with the lifetime plan which you are using? Option Percentage of respondents .Q6.

Yes No 78 22 Q8. Why you chose lifetime plan? Option For incoming purpose only Percentage of respondents 23 . Rate of the satisfaction level with the services of your present lifetime plan? Option Fully satisfied Satisfied Average Dissatisfied Highly dissatisfied Percentage of respondents 14 47 27 8 2 Q9.

For money saving For the facilities provided in the plan 48 29 Q10. Do you know about the license of the cellular companies? Option Yes No Percentage of respondents 24 76 .


 Prepaid service is most popular in the cellular services with 95% of customers. it is because telecom companies have slashed their call rates few months ago. Where 15% of people like this services because of its call rates.  78% of customer satisfied with the lifetime plans of cellular companies.  In current situation 73% of respondents are using lifetime plans. Then comes reliance and BSNL. which is the highest percentage of users of cellular phone. . Still in this situation 36% of respondents did not satisfy with the call rates which service they are using. and 40% of respondents use both the services & only 5% people use the telephone service.  64% of respondents are satisfied with the call rates of the lifetime plans. and which are not satisfy with the service they are mostly BSNL and TATA indicom users.  34% of respondents are using the Airtel services.  In the lifetime plan of cellular companies most of the respondents are using this service because of its validity period with 83% of answer. The remained uses postpaid services. It shows the popularity of cellular phone services. where the rest are using general plan of the cellular companies. Idea takes 2nd place in Bhopal with 28% of users. and tata indicom having least customers in the Bhopal.OBSERVATION & FINDINGS  55% of the people use only mobile.

where Reliance and BSNL having almost equal percent of customer But they are not aware about the bound of cellular companies with TRAI. Where 29% of people like this service because of the facilities provided by the operators. And 23% of people are using this service because of incoming only. they have to renew it for providing further service. that cellular companies can deliver their services till their license have validity. And Idea having 2nd highest customers in Bhopal TATA indicom having least customers in Bhopal.  When it was asked to the respondents that did they know about the license of the cellular company. then most of the people replied NO. . they have to renew it for providing further service. it means people are not aware about the license related bound of the cellular companies which is implemented by TRAI. Most of the people are using lifetime services because of money savings with the percentage of 48. CONCLUSIONS In Bhopal it is found that Airtel is the market leader in the lifetime plan segment. People like the lifetime plans provided by the companies. that cellular companies can deliver their services until their license have validity.

cellular companies should reduce the call rates.  They should make aware the customers that they have limited license period.  There should not be any compulsion that customer have to recharge their card in 180 days with certain amount. This is the main drawback of the lifetime validity plan.  They should not take other hidden charges. .SUGGESTIONS  In the lifetime plans.  They should provide other facilities like massage and minimum call rates in the same network.

htm http://210. Kothari ‘Research methodology’.totalnetwork.tataindicom.in/trai/upload/PressReleases/15/pr16jan06.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdea http://www.co.com/IDEA. V.in .htm http://www. ‘marketing management’ prentice Hall of India Pvt.co.htm http://www.243/utility/tariff. Web Resources: www. Ltd. New Delhi.in/about.BIBLOGRAPHY Books: • • • • • Philip Kotler.airtel. Ltd. .gov.trai.jsp http://www.pdf www. R.co.co.gov.in www.in/webapp/Communications/rcom/Aboutus/aboutus_home.212. Saxena Rajan ‘marketing management’ Tata Mcgraw-hill publicating Co.bsnl.com/t-aboutus-ttsl-organization. New Delhi. C.in http://www. vishwa publication. Verma ‘marketing of services’ Global business press.bsnl. New Delhi.in/service/tariff_excel_pre.144. Business today magazine of February issue.rcom. H.ideacellular.aspx http://www.trai.2008. New Dehli.

co.in/webapp/Communications/rcom/index.jsp ANNEXURE .http://www.rcom.

Are you satisfied with the call rates of the Lifetime plan? . Are you using lifetime or general plan? a) Lifetime □ b) General □ □ Q5. Which telecom service do you use? a) Mobile □ b) Landline □ c) Both Q2. Which cellular service do you use? a) Airtel □ b) idea □ c) Reliance e) Tata indicom □ Q3. Which service you r using? a) □ b) Postpaid Q4.Questionnaire Name Age Sex Education1)18-40 1) Male □ □ 2)41-70 2) Female □ □ 3) Post graduate □ □ □ 3)70 above □ 1) Under graduate □ 2) Graduate □ 4) Other □ 1) Job □ 2) Business OccupationIncome- □ 3) Self employ □ □ □ □ d) BSNL 3) 20k 1) 10K □ 4) Above 20k □ 1) Rural □ 2) Above10k Address- 2) Urban Q1.

a) Yes □ b) No □ c) Night Tariff Q6. Which facility attracts you most in the lifetime plan? a) Call rates □ b) Massage Tariff □ d) Validity □ Q7 Are you satisfied with the lifetime plan which you are using? a) Yes □ b) No Q8. Rate of the satisfaction level with the services of your lifetime plan? a) Fully satisfied □ b) Satisfied □ c) Average □ d) Dissatisfied □ e) Highly dissatisfied □ Q9. Why you chose lifetime plan? a) For incoming purpose only □ b) For money saving c) For the facilities provided in the plan □ Q10. Do you know about the license of the cellular companies? a) Yes □ b) No □ □ .