INTRODUCTION:

Warid telecom launching process was on track before the 6 month of its launch. This company started his business activities properly in Pakistan in 2005 on 23rd may. Which seems to be that they have got good and efficient planners and plannings that how to hit the market in a way that is benefitted for them, they took their time to get full information about the telecom industry and the stage on which Pakistans market is and equipped very well to deal with cellular market of Pakistan.

BUSI N ESS:
A cellular accompany Warid Telecom is a registered private limited company with its own listed trademark. The ratio 40:60 is the total investment made bay Warid telecom which is based on debt-equity. That simply means that the 40 percent of which is acquired from loan and the rest of the 60 percent is acquired from equity. The company Warid telecom is authorized to deal in GSM Mobile connection and license to facilitate all variety of mobile connections to flourish their business.

About Warid:
The company (Warid Telecom) is a joint venture among SingTel Group &Abu Dhabi Group. Dhabi Group came into a strategic association with Singapore Telecom. consequent to this contract in July 2007,A huge cellular company SingTel acquired 30% percent shares in Warid industry, they invested about $758 dollars in Pakistan. This joint is a part of ensuring and enhancing the market position of Warid telecommunication and to support its growth in Pakistans market.

Abu Dhabi group is among the greatest business group in UAE, and only giant investor in Pakistan. It has branched out business interest and able to provide a strong base for level management activities and economic resources that outcome is commercial success.

Warid Motto: The company Warid telecoms motto is WE CARE

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WARID TELECOM VISION:

To be the best & flourishing cellular company with a strong national and international existence in the cellular market

WARID VALUES:
Warid values are state and it do not compromise with it, Focusing on quality, simplicity, innovation honesty, loyalty and friendliness.

Quality:
Warid telecom started its business with the aim of providing the best quality of communication and calls and a wide range of network service hitting each and every corner and bed of country.

Simplicity:
The one of the important idea of Warid planning master is to provide easy to use and soothe net work to their customers.

Honesty:
The equality and sincerity to their customers and care of Warid telecom net work as they provide each and every information to their customer so that the customers are well aware about the existing offers and upcoming changing.

SWOT ANALYSIS STRENGTHS

Association: The major strength of Warid is its partners who are the leading sellers in the cellular world. Warid is provided by the best solution oriented network for their business. These hawkers include the leading giants like Ericson, Nortel Siemens, Cisco, and it have also signed the contract with Hawaii. Enormous practice of these telecom giants in the industry, united with Warid Telecom's better financial assistance, has placed it in a well-built tactical position to confine the market share in the tapped and the untapped market.

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Strong R & D: Warid has made no negotiation on funds essential for study of research and development. With a expected capital expenses of more than US $700 million, Warid Telecom has been set up to offer a best quality GSM service,

Exclusive Customer Care: Warids permission for dealing by keeping users at the front position is brilliant in its 'one stop' idea for all of the users cellular necessities. Warid has the utmost number of Sales and Customer Service Centers nationwide, outfitted with cutting edge technologies to guarantee that users needs and demands are supply for in the nonstop possible time. Warids exceedingly qualified and very well-groomed team of Customer Service management is on available 24 hours to make available the customers assistance in all area- all to make sure that their cellular occurrence with use is make easy and possible.

Warids key technologies: Warid has opened up the key technologies which are Jamming free connectivity in all network area. Healthy and beneficial plans for meeting future needs. Completely superfluous coverage and network.

A strong network: Warid telecom company have a key strength that is its strong net work in all over the Pakistan with 84858 retail outlets and about 320 franchises, and it have about 7000 walk on customers who visits the Warid on daily bas

PUNJAB

Abdul Hakim Adda Sahuka Ahmed Pur Sial Ahmedpur East Ainu Alipur Alipur Chatta

Gujrat Gunjyal Hafizabad Haiderabad Harapa Harnoli Haroonabad

Kot Radha Kishan Kot Samba Kot Sultan Kotla Pathan Kotli Loharan Kotli Sattian Tehsil Kundian

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Alipur Sayyadan Allahabad Arif Wala Atharan Hazari Attock Bagar Bahawalnagar Bahawalpur Baiwal Bambanwala Basirpur Begowala Bhagtanwala Bhai Pheru Bhakkar Bhalwal Bhawana Bhera Bhurban Bhurewala Bucheki Chacharan Chak Jhumra Chak Mahdi Khan Chakri Chakwal Chawinda Chenab Nagar (Rabwah) Chichawatni Chiniot Chistian Chon Saidan Shah Choti Zayren Chowk Azam Chunian D G Khan Dahraan Wala Darya Khan Daska Daulata

Hasilpur Hassan Abdal Hattar Haveli Hazro Head Marala Head Qadar Abad Hir Hujra Shah Muqeem Islamabad Ismailabad Jahanian Jalalpur Bhattian Jalalpur Jattan Jalalpur Pirwala Jamke Cheema Jamkey Chatta Jampur Jandiali Bangla Janpur Jaranwala Jassar Jatoi Janubi Jauharabad Jhakkarpur Jhang Jhangira Jhawarian Jhelum Jhok Bodo Kabirwala Kacha Khu Kahror Paca Kala Khatai Kalar Kahar Kalar Sayadan Kalar Syedan Kalur Kot Kamalia Kamoki

Ladhewala Warraich Lahore Lak mor Lala Musa Lalgargh Lallian Leiah Liaqatpur Lodhran Luddan Maher Sharif Mailsi Makhdoom pur Pahoran Makhdum Rashid Malakwal Mamu Kanjan Manawala Mandi Bahauddin Mandi Faizabad Mandi Usmanwala Mangat Mangla Mano Chak Marakewal Mehmood Kot Miahbal Mian Channu Mian Wali Minchinabad Mitha Tiwana Muhammad pur dewan Multan Munda Muredkey Murree Muzaffargarh Nankana Sb Narang Narowal Nawan Jandanwala

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Dera Din Panah Dhanote Dijkot Dina Dinga Donga Bonga Dullewala Dunyapur Eminabad Faisalabad Faqirwali Farooqabad Fateh Jang Fatehpur Fazilpur Fortabbas Gagu Mandi Ghakkar Ghauspur Ghaziabad Gojra Gujar Khan Gujranwala

Kamra Kanganpur Karampur2 Karor Lal Esan Kasowal Kasur Khairpur Khairpur Nethan Shah Khairpur Tamewali Khanewal Khangarh Khanki Khanpur Khanqah Dogran Khanqah Sharif Kharian Khewra Khudia Khurianwala Khushab Kolo Tarrar Kot Addu Kot Chutta

Nawan Lahore Nihang Nowshera Vikran Okanwala Bangla Okara Pakpattan Pasrur Patriata Pattoki Peero Chak Phalia Pind Dadan Khan Pindi Bhattian Pindi Gheb Piplan Tehsil Pir Aadil Pir mahal Puran Qadirpur Ran Qazian Qila Dedar Singh Qila Dewan Singh Qila Kalar Wala

SINDH

Badah Badin Bagerji Bakrani Bandhi Berani Bhan Bhiria City Bhit Shah Chak Choundiko Dadu Daharki Daro

Jacobabad Jakharo Jam Sahib Jarwar Jati Jatoi Jhat pat Johi Jungshahi Kambar Ali Khan Kandhkot Kandhra Kandiaro Kandiyari

Matli Mehar Meharbpur Miro Khan Mirpur Khas Mirpur Mathelo Mirpur Sakro Mohenjo Daro Moro Nasarpur Nasirabad Naudero Naushero Feroze Nawabshah

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Daulatpur Daur Depalpur Digri Diplo Dokri Gambat Garhi Habibullah Garhi Khairo Garhi Yasin Gharo Ghotki Golarchi Goth Gulab Machi Haji Karam Khan Hala Halani Harunthari Hingorja Hub Hyderabad

Karachi Karampur Kario Ghanwar Kashmore Kazi Ahmed Khadan Khipro Khuhra Kietie Bandar Kot Diji Kot Ghulam Muhammad (Jamesabad) Kot Lalu Kotri Kumb Kunri Lakhi Larkana Madeji Makli Marho Bula Khan Matiari

Pacca Chang Padidan Pano Aqil Phul Phuliji Pipri Pirjo Goth Pithoro Qadirpur Qaim Pur Radhan Ranipur Rati Ratodero Rawat Rohri Rustam Saeedabad Sakrand Samaro Sanghar

KHYBER PAKHTUNKHWA

Abbotabad Akora Amangarh Astore Baffa Balakot Bannu Batkhela Battal Battgram Besham Tehsil Charsadda Cherat Chilas Daggar Tehsil

Ghizar Ghora Gali Gilgit Gudoon Harichand Haripur Havelian Jahangira Jand Kahuta Karimabad Khalabat Khaplu Kohat Lahor Tehsil

Mardan Mingora Nagar Nagar Parkar Taluka Naran Nathia Gali Nawan Shehr Neelum Valley Nowshera Pabbi Paroa Peshawar Pir Baba Risalpur Rustum Village

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Dera Ismail Khan Dewana Baba Dir Ghazi Tehsil

Lakki Marwat Lower Topa Malakand Mansehra

Saidu Sharif Sakhakot Sarai Salha Sawari

BALOCHISTAN

Bela Chaman Ghulistan Sub Division Gumazi Gwadar Jhal Magsi Sub-Division Jiwani Kalat

Kharan Khuzdar Loralai Mand Mastung Musakhel Nok Kundi Nushki

Pasni Pishin Pishukan Pui Qilla Abdullah Qilla Saifullah Quetta Sibbi

A.J.K

Bagh Banjosa Bhimber Chakoti

Garhi Dupatta Hajeera Hattian Bala Kotli

Mirpur Muzaffarabad Palandri Rawalakot

Innovation: Warid is devoted to make available the superior and the best level of specialized services to its users and provide them an accommodating network with its leading professional solution before during and after its use.

Best Practices: Warid business standards set out by ETOM (enhanced telecom operations map) which is a complete guideline and guidebook containing the largely accepted business standards processes in the telecom industry. WE CARE Page 7

Clear Vision:
The cellular market of Pakistan in which Warid is dealing with five operators, Warid differentiates itself from its competitors due to its simplicity of offerings. according to the directors of Warid telecom industry the Pakistani market have a lot d complex packages and for the customer its is different to even differentiate between them. Warid have targeted the business and corporate users, as they are decision makers and opinion leaders so Warid have also due attention for them and it have got many corporate clients and retain them due to their creditability.

Services: Introduce mobile number portability in Pakistan in 2007 which helped Warid to increase their customers mostly postpaid customers. According to the CEO of Warid Farooqui that won a good share due to mobile number portability. The Warid operators introduce a vast range of VAS. With about 60 different values added services. Now about 9% of its earnings is generated by value added services. Warid gives a vast choice of value added services that guarantee you well direct your life through your mobile & communicate yourself efficiently. Warid Value Added Services has limitless alternative of communication, ease, personalization & amusement. These services encompass a countless of options from amusement to value based services. Whenever you think about it we always have it! Keep discovering & stay smiling!

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Caller Search

Tunes

Song VOW (Videos on Warid) Warid Enjoy FREE entertaining videos on the go.

MicroSIM

For iPhone4, iPad and other Micro devices... SIM compatible

Search for your favourite song, and set it as your CallerTune!

786

Islamic

Services

Warid Call Block 9211 Warid is proud to launch Warid Call Block 9211

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Dial 786 from your Warid number Quranic Namaz... and Ayat, listen to

Warid brings an easy to use solution to block all those annoying & unwanted SMS

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opinion.

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Warid

SMS

Email

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Comedy

Corner

IM

Over

SMS!

Now get your e-mails on Ab hasso dil khol ke! your mobile via SMS.

Let your fingers do the talking!

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Service Missed

Call

Alerts

Allah(SWT) says Call on Enjoy Miss Call Alerts now Me; I will answer your on your prepaid numbers.. DUA

prepaid users in Pakistan...

Prepaid

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Bucket

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Texts never

Youth

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If you love surfing, Warid offers you a package that will keep you connected..

Convenience imagined!

Write Share & Inspire!

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Music

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Photos

Love

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Now carry your favorite music with you..anywhere, anytime!

When yOu are in Love, you Send, Share! cant fall asleep because reality is better than your

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Recharge

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FunStore

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Gup

Lagao

Stay in touch, even at low balance

Now gift to friends & spread the joy!

Gup Lagao-Dost Banao Sir Zem Kay saath

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Bye the researchers of telecommunication industry about 35% populace of country are under 15 years old. So its obvious that youth have great impact on countries mobile operators. For the youth segment Warid have already launched a customer

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centered package which is named as Glow which aimed as to hit the youth of the country. Warid telecom offered blackberry service in 2008 which was not a huge segment but helped Warid telecom to maintain their share in the market of Pakistan.

WEAKNESS
Taxation level is too high and the fees of operator are accurate, if not checked, could delay Market enlargement. Warid has beginner benefit in the countryside areas. Warid telecom has to recover its brand responsiveness and it has to advance its Market place as Telenor its abrupt competitor is dealing very well regarding this field. Warid telecom`s enlargement rate is low as evaluate to its nearby competitor telenor and u-fone. Both opponents have revealed more net addition of user then Warid telecom. Warid telecom is deficient well deliberate, effectual and destructive marketing strategies as match up to its competitor.(one of the main cause of low customer calculation) Pakistan telecom influence has critiqued Warid network exposure and its superiority of service at the time of having more traffic of customers.

Some other weaknesses where Warid telecom industry is lefty behind are given below: Coverage troubles High Rates offerings jamming Networks Marking troubles

Coverage Troubles: The coverage trouble is the major obstruction for the Warid telecom industry because Warid have not yet penetrated the every corner of Pakistan which results in low growth rate. Warid is not focusing on arid fields and country side which caused customer to face troubles in coverage especially when user travels to some other place.

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High Rates offerings: In their begging they offered packages with high call rates and in the comparison with its competitors it still having the same consequence of high rates offering. Due to this lack some customers are not willing to buy the Warid telecom network because they have other options which are reason able in some cases. But with the passage of time Warid telecom is meeting the slandered and needs which market is demanding.

Jamming Network: The Warid net work is overcrowded and sometime it happens that its call does not connected or cut during voice conversation which creates a negative point in their users mind. So the blockage or overcrowding is a weak point of this industry.

Marketing Troubles: Marketing of their offerings and packages is also a weak point of Warid because in comparison to its rivals Warid lack advertisement and marketing strategy as well.

OPPORTUNITIES-

irfan

With secure cover casework blunt in rural areas, adaptable workers, including Warid, acquire opportunities to grab sub base there. Like its rival Warid telecom should be eying vast rural market of Pakistan. strategic business with SingTel will enable machinist to think above scopes. Mobile TV service harmony with ROK amusement provides the Warid Telecom with an entry to WVAS market.

The few opportunities available to Warid Telecom are Warid is going to launch the GSM Cellular Services. International Roaming. Connection with more than 109 countries. Local dialing at International visiting. Package strength. WE CARE Page 13

GSM Cellular Services. Warid Telecom determined to opt for GSM (Global System for Mobile Communication) technology as it is the worldwide standard for the digital cellular telephone service. Warid telecom would be debut its cellular services based on 900 &1800 GSM technology, in order to optimize the operation of regularity. International Roaming: You can go any anywhere in the world and you will find the Warid there for give you the ease of communication. Warid is now working in the more than 109 countries and you can feel like home in another country. Make and accept call is just like you do in the country. Package Durability: Warid Can give the more ease and can less the call rates to have the more consumers and it can do better for given that the more packages and the stability of them. Act upon the needs of the consumer and to provide and obtain such type of strategy which their user desires.

THREATS
Powerful hostility could get the aftereffect of cause operator to entrance into mass wars, cause a abasement in yearly over and ARPU. Political fluctuation could modify about to basic doubt, which could temperate adjoining incoming asset plans. Inflationary pressure obtain an appulse on costs on warning needs. completion of norm meeting on handsets and entrance in tax has a abrogating appulse on partner revenues and adaptable diffusion.

The Network Growth: Warid is now face the net work increase pressure because in the market the competitor are frustrating the best to multiply their individual network in the every WE CARE Page 14

crook of the country may be there will be in high mountain, sterile lands , or the country side. Now the main threat is complete them in this exact rising race.

Cheap Call Rates: Now the competitors in the marketplace are more than five so and they are the give the lowest call rates and they are annoying to be more cheap for the calls rates to be a focus for consumers for their network.

Coverage Threats: Another threat which Warid is now facing is the exposure troubles and as they in growth late in the race so they r a small piece far and the other competitors are giving the treatment in almost all possible areas and to be winning they are also going for the defeat this string.

Technological Threats: To be in the competitions Warid telecom is going for the best and most modern technology to absolute in the work of communication. Other companies are also going for the newest and inform technological system and apparatus.

More facilities: The competitors are give the more services in the form of different packages and a lot of more thing. They are trying to draw and to give the more ease to the consumers and this is cause a thread to the Warid and they over awaiting this thread and also getting the rate of the market.

Conclusion: Warid Telecom is devoted to individual excellence and supreme consumer service in all aspect of their business. The achievement of Warid Telecom is resolute by the victory of united team in service in their association. They have to earn faith and esteem of their customers everyday in order that the customer makes the conclusion to choose their services. Their success is assured by inspired, creative employees who are empowering to make WE CARE Page 15

suggestion. Their jobs are calculated to complete their task. The main goal of Warid Telecom is to live their dream and carry on to be an industry head. They attain this during committed hard work and promise from every employee. It is the wish of Warid Telecom association, from top to bottom, to have every employee do well in their job and help in achieves their goals.

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