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This is the specialization project on a study on new product development for Tata Nano along with a comparative study between Tata Nano and Maruti 800. The objective of this study is to gain knowledge about how Tata brought this new product i.e., Nano up to the development stage and finally going to launch it on 23rd of March. The project was assigned by Dipti Mam (co-coordinator) ordinator). During the project I researched on how Tata developed Nano costing Rs 1 lakh and what will be its effects. This study also includes comparison between Tata Nano and Maruti800. A survey was also done for understanding preferences. Thus, this study is based on new product development in marketing for Tata Nano.
I am thankful to SNDT University and Gandhi Mahila College and specially BMS department who provided me with the opportunity for carrying out the study. I would also like to acknowledge my sincere thanks to our co-ordinator Dipti Mam. Under their valuable guidance, constant interest and encouragement, who have devoted her ever-precious time from their busy schedule and helped me in completing the project. Her co-operation was not only useful for this project but will be a constant source of inspiration for me in the future. I express gratitude to various faculty members especially Sandeep Sir for his valuable
guidance which was a good learning experience in order to make my efforts successful. Special, continual assistance while
collecting the data was provided by the respondents. I wish to acknowledge my special thanks to them for their help and cooperation in order to complete this project. I am also thankful to those who have helped me intellectually in preparation of this project directly or indirectly. I am deeply indebted to the various sources of information from relevant sites from internet and books which helped me a lot in my study and helped me to learn a lot.
Table of contents: Sr. subject 1 Objective of research 2 Methodology of research Pg. No. No 5 6 Introduction to the subject –new product 3 development 7 4 Introduction to Tata Nano 5 Tata Nano and new product development 6 Some myths about Nano 19 25 44 Comparison between Nano and Maruti 7 800 49 8 Data collection method 9 Analysis of data collection 10 Various charts 11 Some feedback about Nano 12 Conclusion 56 60 60 67 70 4 .
o To study the objectives and target customers of Tata’s one lakh car o To study and compare between Tata Nano and Maruti 800 o To study on customers buying behavior and preferences and views about Tata Nano and Maruti 800 by various methods of data collection.” o To study about what made possible for Tata to develop and produce a car for just Rs.Tata Nano was developed based on marketing theory of “new product development. One lakh.Research objectives o To study about how a new product. 5 .
collected through the data collection 6 .RESEARCH METHODOLOGY o Research methodology deals with the various methods of research. o Research methodology helps in carrying out the project report in by analyzing the various research findings methods. The purpose of the research methodology is to describe the research procedure used in the research.
a product can be divided into two categories o Tangible goods o Intangible goods Tangible products are known as goods that can be touched.:.:. E.g. shoes.:.service after sales 7 .g. service after sales.computer.g.milk.Introduction To New Product Development Meaning Of Product: E. railway services etc. E. felt and seen. computer. mobile phone etc Intangible products are known as services that cannot be touched and seen as the customer can feel and experience only after utilizing it.
New Product Development: A product can be considered new under the following situations: New-to-the-world products New product lines Additions to existing product lines Improvements and revisions of existing products Repositioning Cost reductions 8 .
It includes the following: Idea Generation: Companies seek new ideas to enhance the performance of the existing products and to innovate new ideas. Toyota claims that its employees submit two million ideas annually over 85% of which are implemented. dealers etc. These stages are known as stages of new product development. it goes through several stages of development. 9 .Stages Of New Product Development Before the introduction of a product into the market. This stage is called idea generation stage. Employees throughout the company can also be a source of idea. There are many sources for idea generation. It may be from customers.
However. Companies can use various parameters to screen the ideas such as market size. it is not feasible to implement all the ideas generated due to lack of time and capital.Companies also find good ideas by researching competitor’s products and services. not all ideas can be commercially viable. potential competition etc. However. External research. Therefore. technical capabilities. Ideas can also come from investors. But the main source of idea generation is the customers by their grievances and complains and feedback. 10 . surveys industrial publications research and development etc. the companies filter the less viable ideas with the help of systematic process. They can find out what the customers like or dislike about their competitor’s products. although ideas can flow from many sources. Idea Screening The main purpose of idea generation is to collect a larger number of ideas.
11 . The degree to which the new product can cannibalize product. Cro error where a company selects a poor idea. Whether the product idea match the existing products of the company. Company’s ability to produce and market the product.Addressing the following issues will also help the companies to analysis the attractiveness of ideas. Drop error where the firm rejects a very good idea. Buying behavior and the probable the sale of the existing changes in the environment. While screening the ideas. an organization may commit two types or errors.
During this stage. It helps a firm are organization to collect important information like customers initial reactions towards the product development. They will be developed into mature products.Concept Testing And Development: All ideas that survive in the process of screening will be studied in details. At this stage. the idea is submitted for the external evaluation to get a feedback from the market. Marketing Strategy: Following a successful concept test. new product idea is described in the form of one or more benefit that is then presented to a sample of potential customers for their reactions. the new product manager will develop a preliminary strategy plan 12 .
Business analyses are the first in-depth financial evaluation of new product to be developed. The year. structure and behavior for the first few years. The first part describes the target market size. Here management needs to prepare sales cost and profit projections to determine whether they satisfy company objectives. The third part of marketing strategy plan describes the long run sales and profit goals and the marketing mix strategy over time. second part outlines the planned price distribution strategy and marketing budget for the 1st Business Analyses. After management develops the product concept and market strategy. it can evaluate the business attractiveness. then concept can move to the development stage. The plan consists of three parts. If they do. SOWT analysis will be conducted at 13 .for introducing new product in the market.
auto mobile etc. If the management believes that sales could easily reach the break even 14 . Its method depends upon whether the product is one time purchase(an engagement ring). The simplest technique is the breakeven analysis in which the management estimates how many units of the product the company would have to sell to break even with the given price and cost structure. The R&D. or a frequently purchased products like consumer and industrial non durables.time sales. an infrequently purchased products like toaster. manufacturing. replacement sales and repeat sales. Estimation costs and profits. The profitability of the new product is estimated through various financial tools. It following: also includes the Total sales estimation:These are the sum of estimated first. marketing and financial departments estimates the costs.this stage by the organization.
Once the protocol has been developed. Here a working model or a prototype is developed to disclose all tangible and intangible attributes of the product. A product protocol is prepared which is a detailed downiest containing the important attributes that are expected in the product.number. it is likely to move the project into development stage. it is handed over to the research the development department to develop the prototype of the 15 . detailed technical analysis is conducted to know whether the product produced at costs is low enough to make the final price attractive to the customer. Product Development In this stage. product.
The no. marketer needs to make the decision on the following issues. 16 . the company has to fate the following expense: High advertisement High manufacturing cost. During this stage. For testing the product.Test Marketing: The test marketing is the stage where the product is introduced in a few selected cities. feedback. of cities in which the product is to be tested. suggestions. Geographic location of the cities. Time to carry ort test marketing Through this exercise. company can know the customers response. High distribution cost etc.
Gamma Testing: It is carried out on a long term basis where the customers uses the product extensively and gives response after a long period of time.complaints and any other changes required to be done for product modification. Beta Testing: It is carried out at the customer’s site. There are certain methods of product testing. Say six months. Alpha Testing In this method. 17 . it is applicable for industrial products where the customization takes place. a group of target audience is selected from the employees of the company. After successfully laughing the product in selected cities the company launches the new product in all other cities. Generally.
It also helps the marketer to decide the amount of production distribution strategy. 18 . service after sales etc.Commercialization: The results of the test marketing help marketers to decide the changes that are needed in the marketing mix before entering into the market. the product enters the market during the commercialization stage. selling efforts and other issue like providing guarantees.
000/22001 19 .Rs 2.9 billion (Rs 967.000 vehicles a year o Investment .$21.Passenger Cars and commercial vehicle o Installed Capacity . o It has its manufacturing base in Jamshedpur.2.229 million) o Employees .350.500 crore (Rs 25 billion) o Turnover .000-400. Lucknow.46. o Product Manufactured . West Bengal.Introduction To Tata Motors: o Tata Motors was established in 1945. when the company began making trains. Pune and soon one more plant is going to established at Singur.
the price on road. 1 lakh. Chairman. A truly People’s Car. The price of the car is such that a lot of rich 20 . will reach around Rs. 1.25. on 10th January. when the Nano was first displayed at the Auto Show in Delhi. this time is from India.ONE LAKH CAR PROJECT “People’s Car” “A promise is a promise. Tata Nano .o Tata Motors had created the wealth Rs.00 but it will be still more affordable and will be more ecofriendly than most other cars giving a mileage of around 23km/liters. 2008. when it will be launched. The Nano project didn’t grab the attention of only Indians. 320 billion during 2001-2006 and stood among top 10 wealth creators in India. the entire world had their eyes glued to the world’s cheapest car. Though the dealer price is Rs.” said Rattan Tata. Tata Motors.
can buy the car just by a single swipe of their credit cards. Rattan Tata. And with high qualified IT skills people he has shown the Indian talents to whole the world.To make a car cheap car without Compromising design 21 . Providing a car worth rupees one lakh car was the dream of the chairman of Tata motors Mr.000 Development of Design Time for designing the car Team - India 4 years A team of 150 engineers . Idea conceived by Tata Rattan Cost of development Manufacturing cost (excluding dealer margin and taxes)per unit 1700 crores Rs 65. everyone below age 28 Biggest hurdle . if interested.and HNIs.
May western countries as well as many foreign countries have accepted Indian IT skills. Details Of Nano Specs: Engine: 624 cc / 33 bhp 4 door. 5 seater (and yes 4 Wheeled too) Rear Engine Weight: 600 kgs Mileage .22-23 km/liter Variants: Standard Deluxe (with AC) Future: Diesel Variant Exports outside India or assembly plants outside 22 .
This will result into: OLD GENERATION NEW GENERATION 23 . environmentalists and most others conceived the problems that India will face. This has also been the case with Tata Nano. Competitors. much before the actual launch of the car. safety regulators. when such a car is available.Comparison 8% less in length (bumper to bumper) with respect to Maruti 800 21% more in inner space with respect to Maruti 800 Looks: Front side looks more like Matiz (or Spark as we now call it)Back side looks more like India with those long tail lights. Insight: People often criticize something that is making waves everywhere.
SOWT Analysis STRENGTH Brand name TATA Cost price low Fuel efficient Safe OPPORTUNITIE S Large market for selling Awareness in the market First car in low range Can hit in global market WEAKNESS Low power Not a status symbol Delay in manufacturing Limited features THREATS Company rival Not sure to hit in rural and semi-urban areas 25 .
it falls into new to the world products in the context that it has made a history for the cheapest car ever made without compromising on quality. A product can be considered new under the following situations: New-to-the-world products New product lines Additions to existing product lines Improvements and revisions of existing products Repositioning Cost reductions As far as Nano is concerned.e. . I.New Product Development And Nano As seen before. best way value analysis.
.It can also be considered as new product in the since of cost reduction as it’s the first time in the history that such a cheap car is produced. a desire for low costs and value. Indeed. multilayered management structure. which has resulted in an unexpected side-benefit called "organizational innovation". and the hunger of young managers looking to break from a hidebound corporate environment. ambitious nation with a combination of engineering talent. the team that worked on the Nano—on average aged between 25 and 30—has helped to flatten Tata Motors' stodgy. It's a tale that illuminates the India of today—an eager. The story of the Nano is not confined to its impact on the auto industry.
the father driving the scooter. Wagh remembers what he learned marketing the . his young kid standing in front of him. affordable.” So when Tata Motors needed someone to take charge of the company's most ambitious plan yet to build the world's cheapest car ever Ravi Kant. his wife seated behind him holding a little baby.Idea Generation And Nano A dream is born – Says. It led me to wonder whether one could conceive of a safe. who by then had become the company's managing director. Add to that the slippery roads & Night time too. again turned to Wagh. “I observed families riding on twowheelers -. It is downright dangerous. allweather form of transport for such a family.
Tata is targeting a price of 100. in Indian terms of measurement or about $2. typically for prices between 30.600. about $675 to $1.000 people.000 rupees one lakh. If four wheels cost as little as two wheels. "People want to move from two-wheelers to four-wheelers. That sounds . About 7 million scooters and motorcycles were sold in India last year." he says. for its small car. that could change fast.3 million passenger vehicles were sold in India in the fiscal year ending March 2006. India's auto industry has grown an average of 12% for the past decade.000 rupees.500 at current exchange rates. but Indian car buyers today represent a tiny slice of a potentially giant market India has just seven cars per 1. "Today they can't afford it. That means a billion Indians buy about the same number of cars in a year as 300 million Americans buy in a month. but just 1.little truck.000 rupees and 70." More and more can.
rickshaw?? A four wheeled car made of Engineering Plastics? A Four wheeled rural car? Rolled up Plastic curtains in place of windows? Openings like Auto rickshaws from the side A four wheeled open car with safety side bars? .500 a year. How is this dream possible? What should they make? A scooter with two extra wheels at the back for better stability? An Auto-rickshaw with four wheels? A three wheeled car like a closed auto.impossibly cheap in the West but remains three times higher than India's annual per capita income. The average pay for factory workers at Tata Motors is just $5. Idea screening The next step was the screening of idea.
000. "They are still saying it can't be done.“ Ah! That’s just a scooter with four wheels or an autorickshaw with four wheels & not really a Car.But the market wanted a car and if they build a people’s car it should be a car and not something that people would say. longtime chairman of Tata Motors and scion of the nation's giant Tata Group conglomerate." he says.” Trying to build a car cheap enough for motorcycle buyers seems to make sense now but seemed crazy several years ago when Rattan Tata.000 or $7. After we get done with it. first mentioned his dream of building a one-lakh car in 2003." . there will hopefully be a new definition of low-cost. "Everybody is talking of small cars as $5. insisting that it can and will.
one night. Wagh did something no one at Tata Motors ever had: He talked to customers. He says. a ton of onions or potatoes. The three-wheeler men inevitably insisted on a cheap.Concept Testing And Developing Before starting the project. say. he got the real answer. Why? Why? Why do you want a four-wheeler?" Wagh remembered. dependable truck that could go from village to market carrying. Finally. "I kept asking the question. It turned out . Wagh stuck with one rickshaw driver. as sunset approached.
The car should be built on a different platform than conventional ones. 1 lakh on road. . It must be meeting all the safety and regulatory requirements. Drivers of three-wheelers are looked down upon in India. appeal.it wasn't really a problem of transportation of vegetables “If I had a four-wheeler." the young man said. I would have better marriage prospects in my village. Wagh realized that four wheels had emotional. But what type of product? The car to cost Rs. not just practical. Thus the new product was now to be developed.
The car must be a beacon for the Indian Automobile industry and prove to the world that we are capable to take any challenge and come out worthy winners. set a challenge to build a "people's car". That quest to build the world's cheapest car hasn't ended. The Nano should be available this fall. but the mission began back in 2003. It has to be built on a scale which shall be more than double the earlier launches of similar products and the ramp up must be smooth. chairman of Tata Motors and the $50 billion Tata conglomerate. when Rattan Tata. The car has to be designed so that it can be exported to other countries as the domestic demand may not materialize as per projections. led by 32-year-old star engineer . Tata gave an engineering team.
insisting that everyone involved— designers. But failure didn’t stop them they quickly realized it was necessary to bring everyone on board. Every morning. he would spend an hour or two on the floor of the Pune factory. was still dismal. three requirements for the new vehicle: It should be low-cost. The design team initially came up with a vehicle which had bars instead of doors and plastic flaps to keep out the monsoon rains. and achieve performance targets such as fuel efficiency and acceleration capacity. which boosted the power by nearly 20 per cent.Garish Wagh. adhere to regulatory requirements. even a bigger engine. and the first prototype. It was closer to a quadricycle than a car." says Wagh. and vendor development . "It was an embarrassment. manufacturing teams. "else it leads to last-minute heartache and delays".
an impractically large group to gather on a daily basis. and Rattan Tata stepped out of the driver's seat with ease.people—be there to accelerate decision-making and problem-solving. Wagh's team grew to comprise some 500 engineers. Each engineer represented a different part of the car: engine and transmission. Over time. a core team of five engineers gathered every day at three pm to discuss the latest developments. over six feet tall himself. wanted it to be easy for tall people to get in and out of the car. body. What shook the automobile world most was the fact that the designers seem to have done the impossible: The sleek. then at the last minute the car length was increased by 100 millimeters!" Wagh says. and industrial design. The attention to detail paid off: When the car rolled onto the dais at the Auto Show in New Delhi in January. safety and regulation. So instead. vehicle integration. The body had to be changed because Rattan Tata. it made an immediate impact. "Imagine the plight of the body designer—he went through hundreds of iterations. sophisticated Nano doesn't look .
flimsy or inexpensive. If it had been an upgraded scooter on four wheels, Tata still would have been applauded for making a family of four safer on Indian roads. The Nano, however, affords both safety and status. "The innovation wasn't in technology; it was in a mindset change".
Cost Since the car had to be built within a cost of Rs. 1 Lac, no conventional design would work as the costs shall be higher and so the entire car has to be redesigned.
What makes Nano so less expensive can be well understood from the following diagram
The design has to question the need of each and every component from the point of view of its necessity of existence and also the minimum requirements of its functionality. Value Engineering concepts have to be deployed to finalize the minimum requirements. Disruptive Technology:
Is a Technology that brings radical change by introducing new ways of doing things usually at a Technology that is: Significantly Technology. Is much higher performing? Has greater functionality and Is more convenient to Use. Brings to market a totally different Value proposition than the one available and can change the Paradigm about a product. cheaper than existing
The Guiding factor was that the cost has to be minimized for each component yet maintaining its basic functionality. The Alternatives are:
Most recently he vetoed the design of the windshield wipers. His solution: a single wiper instead of two. Eliminate use of Material. but Tata himself ordered changes along the way. Reduce Consumption of Material being used. Use alternate materials. Eliminate a process Or a Combination of the above. Alternate Suppliers to get same material at fewer prices. THE COST REDUCTION PARADIGM Value Engineering Alternatives: The target was very clearly defined that within the given cost structure of 1 Lac all the components . The design was outsourced to Italy's Institute of Development in Automotive Engineering. giving the car a cleaner look.
have to be allocated a maximum price and the same had to be achieved using the available alternatives. Get the suppliers to establish base near the factory. In short select a manufacturing location where all the advantages could be achieved. Get the tax advantages on infrastructure development. The Guiding factor was that the tax structure. . Get special concessions from State Govt. must support the final cost of Rs. 1 Lac The Decisions were: Establish factory in a tax free zone. on materials and manufacturing. In short select a manufacturing location where all the advantages could be achieved.
The price decision of Rs 1 lakh is definitely going to make a lot many people transit to 4-wheeler fold and that shall explode the demand. F only 10% customers of 9 Million two wheeler market transit to 4-wheelers it shall amount to 50% of the passenger car market share.Total sales estimation Now produce” It was estimated that the demand for the people’s car shall be at least twice the demand for Maruti 800. “how much to . Initial projections were at about 500 K cars per year. the question was. The basic reason was the conviction that the target price shall redefine the 4 wheeler segment. the lowest end car.
29. and group companies enjoying a market capitalization of Rs 2. . the Tata Group is on a strong footing. Nano. Latin American and Southeast Asian countries to manufacture the car there. 2008. in line with increase in market demand. Noddy-land car is expected to help the company cross several milestones. being the world's cheapest car.994 crore for the financial year 2006-7. It was decided to set up plants with 5 lacs cars per annum capacity and ramp the same up in stages.51.487 crore as on January 10. has made international players sit up in amazement and the company has received proposals from some African. contributing more than 3 per cent to India's GDP. With revenues at Rs 1. The initial response to the Nano has been overwhelming and the tiny.
1m.6m . Lighter and so better mileage Engine Management System by Bosch Superb control over emission and smooth acceleration.c. twin cylinder Low capacity. Engine Capacity Bosch 624 c. 4 Speed Manual Gear Box All Aluminum Engine Higher thermal conductivity than cast iron. Lighter.5m. sufficient with better Power Rear Engine to reduce the transmission length using a balancer shaft. W: 1. Dimensions L: 3.Product Development And finally the product was developed with the following features. H: 1.
. intrusion resistant doors. Less length but more inner cabin space due to height. Independent Front & Rear Suspension McPherson Strut in Front & Coil spring & trailing arm in rear. And in line with modern vehicles Instrument console in the centre Elegant to look at and can be used both in Left Hand & Right hand version. Cost reductions 200 Rs. seat belts. Safety requirements are adequately met. Better ride than Maruti 800. Comfortable leg room. Single Wiper in place of two. Single piece ribbed steel body with safety features such as crumple zones. Cost effective yet functionality is met Tube less Tires Weight reduced by 2 Kg. strong seats & anchorages.
It will be commercialized in whole of India. The Final verdict THE CAR COSTS Rs 1 lac Test Marketing And Commercialization Nano is soon going to launch by the end of April. The effects of Nano and its commercialization will be soon known after it comes into the market. Due to this. It is mostly targeted to the middle class and lower middle class people. Some myths about Nano When Nano was introduced. The list goes on and on. Moreover. many competitors. It had so many features but the cost was as low as Rs. This was really amazing. 1 lakh. governments and others opposed Nano. people oppose. it’s not a new thing that whenever a new concept is developed. They find more . it surprised everyone.
Myth no 2 Nano will greatly increase the Pollution Level The car is Bharat IV and Euro IV compliant although these norms. Myth no 1 Nano is an unsafe car The car has an all steel body. It also meets the Side Impact requirements although they are not mandatory in India. are yet to be introduced.limitations then seeing the benefits. It meets the mandatory Frontal Impact requirements. But these are then proved to be wrong. Following are some myths about Nano. which are stricter than the present Bharat III norms. .
Although the manufacturers have estimated 90 Kms as the maximum speed the car can go up to 105 Kms per hour top speed. The car has a matching acceleration to Maruti 800 and also a good top speed. Its Multi Port Fuel Injection system is controlled by an intelligent Bosch Engine Management system which controls the combustion cycle precisely to ensure compliance to all emission norms. It has lower carbon footprint. emitted by most of the two wheelers. Myth no 4 Nano has very little leg room Although the car is 8% smaller than Maruti 800 it has lot of extra leg room at front as there is no engine . 20 mg / Km of Carbon Dioxide emission as compared to 45mg / Km. Myth no 3 Nano will struggle to perform Although the car has 33 bops as the maximum horsepower it has a low kerb weight of 550 Kg and so has a higher power-to – weight ratio when compared to many existing cars running on Indian roads.
This also leaves sufficient knee room at the rear. The car has a tall boy type design so there is lot of head space and also enough Shoulder room. design and the wheels having been have freed up lot of in. The mono volume put at the corners and although the setter.cabin space car may be registered as a fouradults can sit comfortably at the Myth no 5 Cheap means Uncomfortable More comfortable than some of the cars selling at even twice the price. Suspension systems are good and the trailing arms with coil springs are not found in cheap cars. . Rear. three slim rear. Rear engines work in many cheap as well as expensive cars. Myth no 6 It’s very difficult for a rear . Leaves sufficient knee room at the rear.engine car to work.compartment. Easy to get in & out of the car because of perfect seat height from the ground.
The rear seat with parcel shelf accommodating a large suitcase. . Auto-rickshaws at one end and Formula One cars on the other extreme all use rear engines. There is some storage space although not much. Maruti Omni too has a rear engine. which allow air to seep in for both cooling & for intake. folds to allow Small articles can be placed under the bonnet also. Cooling is easier in Nano as compared to some vans and there are the air ducts on either side behind the edge of the doors. Myth no 7 There is a shortage of storage space. Myth no 8 Cutting Corners is evident everywhere Cost cutting is done by smart designing rather than taking out the essentials. under the seat and no one has been burnt due to that.
One wiper has been taken out but the functionality is intact. This car can be easily . On the contrary. Wheels are held by three bolts instead of four. Wind shield washer fluid jets are mounted on the wiper itself rather than the body. MRF tubeless tyres and all Alumininium engine. TATA NANO V/S MARUTI 800 Competitor As we know the price of Nano car is much affordable for middle class people. have been used. which are more expensive than conventional ones.
000 car will cost at least a fifth more and that's for the standard Khattar. Never mind the fact that what was touted as a Rs.100.affordable by middle class people. says it's too early to say whether the Nano will overtake the original. The real question arise who will have the last laugh Tata or Maruti 800? The answer is neither Tata nor Maruti 800 but they are the buyers who will have the last laugh Can Nano beat the popularity of Maruti 800. In the Indian market it will face only by one competitor that is Maruti – 800. a non-air former conditioned head of version. which produced by Maruti udyog." he said while watching a live telecast of Tata's press conference after unveiling of the . Maruti 800 Jagdish manufacturer Maruti Udyog Ltd. All the things depend on their marketing strategy that how they will attract to Indian middle class customers. "It's a good product but it's still too early to say whether it will overtake the 800 because it caters to a totally new market segment.
at least one other manufacturer was worried. Whether or not the Nano will overtake the Maruti 800. one thing is for sure: the current Auto Expo will be remembered for Tata's people's car and for that product alone. Price of Maruti in major city of India – 800 (a/c LPG) (Figures in rupees) Mumbai Delhi Bangalore Kolkata Lucknow 245648 228858 231407 236826 232542 TATA NANO V/S MARUTI 800 . But clearly. It is the Nano that has captured the hearts and minds of a majority of the spectators.Nano.
97 laths and the road price is approximately 2. So here we can put the equation 2 * Nano = 1* Maruti – 800 .FEATURES OF TATA NANO COMPRAED TO MARUTI 800 COST: The dealer price of Maruti 800 varies from city to city. The dealer price in Delhi is 1.28 laky Indian rupees. The dealer price of Nano is just 1.00 lakhs rupees and the road price is only 1.26 lakhs rupees.
ENGINE: Maruti 800: – 800 cc Tata Nano :623 cc (better fuel than Maruti 800) ENGINE TYPE: Maruti 800 – petrol/LPG Nano : petrol (diesel version will be later) SEATING CAPACITY: Maruti 800: 4+1 person Nano: 4+1 person FUEL TANK CAPACITY: Maruti800 : 28 Lt (petrol).2 (LPG) Nano: WEIGHT 30 Lt. . 19.
3 inch 1.6 DIMENSIONS: Length Width Maruti 800 3. Maruti 800 – more than 690 kg (gross weight is 1000 kg) Nano – more than 600 kg TOP SPEED: Maruti 800 : 120 km/hr Nano : 90 km /hr SEGMENT: Maruti 800 – middle class people Nano: lower and middle class people.6 km Nano: city 22 km and highway 26 km .335 meters (131.5 meters and highway 17.1 meters 1.7 inch) Tata Nano 3.440 meters (56. FUEL CONSUMPTION: Maruti 800: city 13.
Rear Drum COLOURS Maruti 800 Tata Nano: .3 inches) 1. Rear Drum Nano: Front Disk.6 meters Maruti800: Front Disk.Height BREAKS: • • (55.
The Nano are not much taller and broader as compared to Maruti – 800 but it has 21 percent larger spaces in side but 8 percent short than Maruti. .
Top Speed will be laser than 800.Disadvantages of NANO vs. 2. Space for Language is less. Data Collection Methods The success of any project or market survey depends heavily on the data collection and analysis. LPG/CNG version is doubtful. Maruti 800 1. It is necessary that the data collected is a reliable data in order to achieve the research objective. 3. For research regarding the views of people about Tata Nano and its comparison between Tata Nano and Maruti 800 two types of data collection methods were used • Primary Data • Secondary Data .
Advantages: Can be posted.PRIMARY DATA: Primary data is the data. but are difficult to design and often require many rewrites before an acceptable questionnaire is produced. Wide geographic coverage. Respondent can consider responses. Questionnaires are a popular means of collecting data. which are fresh and collected for the first time. Avoids embarrassment on the part of the respondent. and are original in character. No prior arrangements are needed. . e-mailed or faxed. This was collected through questioner. which have helped in data gathering. There are various Primary Data Collection techniques. Relatively cheap.
with incomplete Points kept in mind while preparing the questioner . Several reminders may be required. Questions have to be relatively simple. No interviewer bias. Time delay whilst waiting for responses to be returned. Disadvantages: Design problems. Assumes no literacy problems. Not possible to give assistance if required. Problems questionnaires. No control over who completes it.
SECONDARY DATA: Secondary data are those data. which have been already collected or published for the purpose other than specific research need at hand. simple and to the unnecessary words are Close ended questions are asked so that its easy for the respondent to fill the questioner and also easy to analysis Sample population was selected on the basis of random sampling method. avoided all short. Liberal spacing Length of the questioner is kept normal Logical Order Question are point. This data is simply used up by the researcher for his purpose of collected data .
and it’s used for the same purpose. The secondary data sources here in this project are: Websites Books Various Results Of Analysis In The Form Of Charts .
While analyzing the chart. This shows the great effect of media. . o Here. we can know that only 3% of the total sample population is not aware about tata Nano.% of people who are aware of tata nano yes no the % of people who are aware of the tata’s new product – Nano car is shown with the help of pie chart. blue color indicates that people are aware of tata Nano o And red color indicates the % of people who are not aware of tata Nano. newspaper and launching of this product.
.Preferences Of Different Age Group Regarding Buying Of Nano.
o Blue triangle indicates willingness to purchase tata Nano. And on y – axis the age group is given. we can see that the young generation is egar to buy the product. While analysing this chart.axis.this chart shows the preference of different age group to buy tata nano when it is launched. o Red triangle indicates that the respondent is not willing to pruchase it o And green indicates that the respondent is not sure. Here on x. While due . no of respondents is given.
to some misunderstandings about tata nano. Maruti 800 And Tata Nano . the older generation doesn’t desire to buy it or are not sure about it. Preferences Of The Respondents Regarding Buying Of Motor Car.
” the options given were: motor bike Maruti 800 tata Nano by having a glance at the chart. Maruti 800 got very less votes. This shows a tough time for Maruti in future. “if you were to buy one of the following. The question asked in the questioner was. Views about success of Nano .this chart shows the preference of the respondent. which would you prefer. we can see that majority went for tata Nano.
A People’s Car !!! . As seen form the chart.the question asked here was. But again every body does not believe in its success. It’s very interesting to note here that none of the respondent said that Nano won’t be successful. Nano. 50% of the respondent has a doubt about success of Nano. the portion of purple color which shows failure is not there at all.”do you think Nano will be successful” the options given were yes no not sure. As shown in the chart.
in this chart. “What is it that makes Nano a people’s car?” By analyzing the chart. number of respondents is given on the y axis and some features are given on x.axis. Nano is a product that is developed perfectly at minimum cost without sacrificing the quality. Even looks has got quite positive reply. The question asked here is. . we can say that people consider the cost factor the most for Nano followed by the innovation.
Who would not want a good car for just 100000 Rs? It’s just cool. I would defiantly buy it. one can also look at it like an expensive gadget which also gives us mobility.Some Feedbacks Based On Questioner: Positive Response I have one more angle to look at Nano. Well. yes Tata Nano is not just a car. I think it is worlds most hyped about gadget after the iPhone. . Cheap As it is. I definitely would like to buy the car. One of the very few cute looking gadgets that all us geeks will love. but very smart and sexy. I am also hopeful that Tata will launch FCV and alternative fuel cars soon. Did I just say “gadget”. One should definitely buy it. who would generally be interested in stuff that is sleek and powerful.
I am sure no one can make the car for the cost of two bikes. Rattan Tata. This car is another auto rickshaw. No one has been able to do it so far. . I doubt if it will be able to go up the flyovers. Negative Response It is impossible to build a car at such a price. He did a real good job. We shall choke on the poisonous emissions from this car. Congratulations to Mr. It may be an upgraded Auto-rickshaw with plastic body. It will add a lot to the traffic on road. It shall be a very unsafe car as the very idea of 1 Lac car is too farfetched to be true. It shall never meet the emission norms. It will be more like a scooter with a roof. It is just not possible. It shall be a half car with no roof.
The disbelief kept piling up and up and was further compounded by the competitors adding their own mite to the speculations. Let us see what Mr. Even the nearest car is double the cost. I hope I can take my family of 4 in this car. I am not very convinced but would definitely go for it if it is safe. Mixed Response IT HAS NOT BEEN DONE EVER. . I wish Tata's make this dream a reality. Tata can do to maintain the price line.
Let us wait and watch. People wished it to be true but were very cautious about expressing their optimism. The reaction was a mixed one. I know the talk is that it is a myth. However miracles do happen. Conclusion MY OPINION After the study of various aspects I found that – Nano Car Is Definitely Not For:- Someone looking for better performance .
Impact Of Tata Nano On Life Of Common Man . A students who want to go college. For a house wife who can buy a car with her own savings. Someone who is looking to impress Someone who want to speed trial on Sunday Someone who is looking for long drives. But Nano Car Is Defiantly For – Someone who is looking to buy a car but cannot afford much price. So Nano is not a basically a luxury cars but it can fulfilled the all capacity for middle class people. tuition instead of bike etc. Someone who depends on second hand car. Someone who depends on scooter.
. just as we buy any electronic appliances for a home uses. tata has succeeded in value engineering of the product and its great success for tata’s. Increase in loan on car installments. Nano has been developed effectively. High traffic on roads due to sale of exceeds car on roads. Decrease in price of second hand car. And finally Nano is definitely better than Maruti 800. It’s something on which India can feel proud of. In India every one can afford a Nano.
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