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WETA would like to express our appreciation for Prudentials support of Washington Week with Gwen Ifill and

National Journal. Washington Week - more relevant than ever before

Breaking down the political, social and economic debates of the week.
Delivering non-partisan coverage and analysis with leading journalists. Presenting unyielding objectivity for the smartest viewers from across the country.

Credibility & Objectivity

According to the 2011 Erdos & Morgan Opinion Leader Study, Washington Week was ranked #3 as most objective and #3 most credible among all media included in the study (75 publications, and 50 television and cable programs). 1

PBS #1 in Trust
For the ninth consecutive year, a Roper Public Affairs & Media poll shows Americans consider PBS the nation's most trusted institution among nationally known organizations.2

PBS Courts of Law Commerical Broadcast TV Cable TV Newspapers Federal Government Congress

13 8 6 6 5 4
[1] 2011 Doublebase GfK MRI weighted to Population (000). [2] Harris Interactive Trust QuickQuery, February 2012

Corporate Funding provided by:

Reaching Your Most Important Audience

With a national reputation for broadcast excellence, Washington Week is the longest-running public affairs program on PBS, and an ideal vehicle for reaching a uniquely influential, affluent and educated audience. During an average week, 938,000 viewers tune in to Washington Week.3 Washington Week viewers are leaders in their communities who actively participate in local civic issues, visit and write elected officials, and address public meetings. Washington Week viewers are 174% more likely than the average U.S. Adult to have been an active member of any group that tries to influence public policy or government.4

National Ratings & Carriage

During the 2010-11 broadcast year, Washington Week aired 84,489 telecasts on 662 channels in 188 markets. Washington Week aired in 100% of the Top 100 markets. 80% of the Washington Week audience is age 50+. Almost half (46%) of the viewers have a college education +.

Cay Flaherty
Managing Director National Program Marketing WETA 703-998-2435

[3] NTI PBS, 2010-2011 broadcast season. [4] TNS Media Intelligence, November 2008

Web & Social Media

Facebook Fans: 7,738

Twitter: 66,179
Weekly Newsletter: 2,500 per week Pageviews: 893,285 (Jan 1, 2012 - Sept 30 2012) Multimedia views: 991,775 (podcasts, cove, ipad app)