Just in Time for the Holidays

Group Number: 11 Priyanka Venkatesh, Sushma R, Chetna Mehra, Guru Prasad, Ankur Chaudhary, Sathya, Mala Subramanian

Problem Statement
No accurate picture of market forecast No strategy for Market Clearance No Contingency Plans Lack of long-term and short-term plans

Situation Analysis
Trend analysis based only on kids mails Increase in the number of children and nice children Penetration into other world markets

Proposed Alternatives
Planning Phase : Maximizing Efficiency
Categorize toys into 4 quadrants:
IF - Increased Forecast Ability Low Demand(IF), High Supply High Demand(IF), High Supply

Low Demand, Low Supply

High Demand(IF), Low Supply

Proposed Alternatives(contd)
Conduct cost benefit analysis Low Supply, High Demand
Improve agility of manufacturing Create substitute toys Outsourcing redundant processes

High Supply, Low Demand

Create demand in the market Penetrate into world markets

Low Supply, Low Demand

Finish Manufacturing in early stages

Proposed Alternatives(contd)
Create long-term plans
Focus on Quality rather than short-term trends Set up R&D Unit Decide between expansion and outsourcing Manufacturing Flexibility

Overcome demand uncertainty

Maximize efficiency using Bell Curve analysis