CHAPTER – 3 INFORMATION ABOUT RAYMOND LTD.

INTRODUCTION: Raymond, one of the most respected textile companies, has opened around 350 outlets at prime location in India and abroad. A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected apparel companies. We bring to our customers the best of fabric and style through some of the country’s most prestigious brands – Raymond Premium Apparel, Park Avenue, Parx and Notting Hill. RAL entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formal wear market. Parx was launched in 1998 to address the growing trend of smart casuals. Raymond identified the vacuum for a high end, casual wear brand and hence decided to acquire Color Plus as a part of strategic expansion plan for their ready-to-wear business. Notting Hill was launched in 2007 to cater to the popular price segment. Crossing the gender divide two of our brands, Park Avenue launched the Western Women's wear collections. 'Park Avenue Woman'- A complete range of Premium Business Wear for women is designed specially for the working women professionals of today. All our brands are available at exclusive brand stores, ‘The Raymond Shop’ retail outlets and multi-brand outlets across India and the Middle East.

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HISTORY
Years ago, when the Singhania family was building, consolidating and expanding its various businesses in Kanpur, one Mr. Wadia was in a similar manner setting up a small woollen mill in the area around Thane creek, 40 kms away from Bombay. The Sassoon, a well-known industrialist family of Bombay, soon acquired this mill and renamed it as The Raymond Woollen Mills. The Raymond Group was incorporated in 1925 and within a span of a few years, transformed from being an Indian textile major to a global conglomerate. In our endeavor to keep nurturing quality and leadership, we always choose the path untaken - from being the first in 1959 to introduce a polywool blend in India to creating the world's finest suiting fabric the Super 250s made from the superfine 11.4 micron wool. Today, the Raymond group is vertically and horizontally integrated to provide customers total textile solutions. Few companies globally have such a diverse product range of nearly 20,000 varieties of worsted suiting to cater to customers across age groups, occasions and styles. We manufacture for the world the finest fabrics - from wool to wool-blended worsted suiting to specialty ring denims as well as high value shirting. After making a mark in textiles, Raymond forayed into garmenting through highly successful ventures like Silver Spark Apparel Ltd., EverBlue Apparel Ltd. (Jeans wear) and Celebrations Apparel Ltd. (Shirts).

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We also have some of the most highly respected fabric and apparel brands in our portfolio: Raymond, Raymond Premium Apparel, Park Avenue, ColorPlus, Parx, Makers and Notting Hill. The Raymond Group also has an expansive retail presence established through the exclusive chain of 'The Raymond Shop' and stand-alone brand stores. We are today one of the largest players in fabrics, designer wear, denim, cosmetics & toiletries, engineering files & tools, prophylactics and air charter services in national and international markets. All our plants are ISO certified, leveraging on cutting-edge technology that adheres to the highest quality parameters while also being environment friendly.

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 DIFFERENT OFFERS BY THE RYMOND LTD.

1) TOTAL TEXTILE SOLUTION :
Customers today the world over, are looking at one-stop shops that can fulfill all their needs. At Raymond, we offer fully finished products that span various garment categories that has been made possible by a seamless horizontal and vertical integration across divisions. Our textile solutions encompass everything - from worsted suiting to denim and shirting. Its not just range but volume and quality that makes us the textile major that we are today. Our plants have a capacity of 31 million meters in producing the finest worsted fabrics and wool blends. The blends comprise of exotic fibres like cashmere, Mohair or Angora or blends of wool with casein and bamboo or the ultimate in fine pure wool – Super 240s. The denim division has a capacity of 47 million meters of specialty denims; not to mention our capabilities in producing shirting and carded woollen fabrics. Our joint ventures with global leaders ensure that you have access to world-class products. Our design Studios in India and Italy are supported by six states- of- the- art textile plants and four garmenting factories in India and Europe.

2) FABRICS :
a) WORSTED : Raymond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India. With a capacity of 31 million meters, we are among the few companies in the world, fully integrated to manufacture

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Alpaca.worsted fabrics. recreation and support systems for employee.6-micron wool. trousers and apparels that are exported to over 55 countries in the world. 5 . like Cashmere.000 stores in over 400 towns across India. wool & wool blended fabrics. Pure wool and Linen. A trendsetter and an innovator in the Indian textile market.000 designs and colours of suiting fabrics. marks the Group's foray into the global apparel market. including European Union. USA. We also convert these fabrics into suits. Angora. Today we are recognized as a pioneer in manufacturing worsted suiting in India. producing nearly 20. From fabric to fine tailored clothing. housing. Their innovations have become milestones in the worsted suiting industry. which are retailed through over 3. All our plants are self-sufficient and provide staff welfare measures such as education. Raymond has created the world’s finest worsted suiting fabric from the finest wool ever produced in the world – the Super 240s fabric made of 11.  TEXTILE MANUFACTURING FACILITIES : • World-class facilities : Raymond's manufacturing facilities include three world-class fully integrated plants in India. deploying state-of-the-art technology modern quality management systems like ISO 9001 and Environment Control Systems (ISO 14001). Canada. our expertise has been brought forth by our in-house research & development team. Japan and Australia amongst others. Silver Spark Apparel Ltd. We mastered the craft of producing the finest suiting in the world using super fine wool count (from 80s to 240s) and blending the same with superfine polyester and other specialty fibers.

finishing machines. b) DENIM : Raymond UCO Denim is a Joint Venture between Raymond Ltd. the Vapi plant has been set up on 112 acres of lush green land with Hi-tech machinery such as warping equipment from Switzerland. the plant produces premium pure wool.65 million meters. near Mumbai and Jalgaon in Maharashtra. • Chhindwara Plant The Raymond Chhindwara plant. Built on 100 acres of land. Modeled to meet international standards. set up in 1991. India's largest textile and apparel major and UCO NV of Belgium. We produce and market specialty ring colour and stretch denim. automatic drawing-in and other machines from Italy. is a state-of-the-art integrated manufacturing facility located 57 kms away from Nagpur in Central India. weaving machines from Belgium. • Vapi Plant Raymond has increased its worsted suiting capacity by 14 million meters. This plant has achieved a record production capacity of 14.Raymond plants are located in India at the following locations: Chhindwara in Central India. wool blended and polyester viscose suiting. With a combined capacity of 47 million and manufacturing facilities across 2 continents – Europe and Asia. Raymond UCO will be in a best position to develop 6 . giving it the distinction of being the single largest integrated worsted suiting unit in the world. Vapi in Gujarat. as part of the second developmental phase of the Vapi plant.

this unit uses state-of-the-art equipment. 7 . systems and practices. These include: • • • • Tensorapid equipment to measure Tensile and tear strengths. The stenter finish stabilizes shrinkage & width of stretch products. All our facilities produce differentiated ringspun denim. Uster testing to control the evenness of all yarns. Giurgiu. Yavatmal. Its Joint Ventur Companies :• • Raymond UCO Denim.an optimal and flexible service to meet global requirements of large international brands. Marzoli ring spinning frames and open-end spinning are equipped with auto doffing and auto bobbin transfer systems. • • • Indigo and sulphur dyeing is achieved through two-slasher dye ranges. The Denim Fabrics & Apparels is finished on the Cibitex range with micro processing to stabilize shrinkage & skew.  ITS FACILITIES : Raymond UCO Denim has state of the art manufacturing facilities in Giurgiu (Romania) and Yavatmal (India). Maharashtra. Romania Capacity: 7 million meters  STATE OF THE ART USED BY DENIM : To ensure the manufacture of products of international quality. Suker Muller & Masters slasher dye ranges support Picanol & Vamatex high speed looms to produce 20 million meters per annum. specialty denim and other niche products for the global fashion market. India Capacity: 40 million meters UCO Tesatura. Together with Caipo and Amsler devices. these systems produce creative denim yarns. Each & every bale of yarn is tested and passed through a double passage draw for effective quality blending.

c) SHIRTING : Raymond and Cotonificio Honegger SPA. The entire 105-acre site of the Denim facility in Yavatmal has been designated with a 'greenbelt' status • • Creative denims are developed with specialist finishing.• • • Routine Testing and checking at every stage of the manufacturing process. Shade standards and consistency are maintained via a system of wash blankets tested from every roll of Fabrics & Apparels. The Raymond water treatment plant purifies and recycles all indigo effluent using reverse osmosisystem This enables the company to use all the water for land projects. The onsite laundry facility enables experimentation with creative finishing to demonstrate the full potential of each individual denim Fabrics & Apparels. low cost production.  FORWARD INTEGRATION FROM FABRIC TO JEANS WEAR : We offer buyers of denim fabric. The joint venture company. a state of the art jeanswear facility to convert fabric into high fashion garments at our jeans wear facility 'EverBlue Apparel Ltd' near Bangalore. fancy yarn devices and other equipment necessary to achieve world-class products. the textile majors have set up a Greenfield facility in India for manufacture of high-value cotton shirting fabric. technology and distribution with 8 . part of Gruppo Zambaiti have joined hands in the form of a 50:50 JV to manufacture and market high value cotton and linen shirting. Through this partnership. The unit converts fabric to jeanswear supplying to customers the world over. Raymond Zambaiti Ltd will combine Raymond's expertise in textile business.

3) APPAREL : a) TAILORED CLOTHING : We manufacture suits. production knowledge. which is unmatched. quality finishing and lead times.  HIGH-END JACKET : We not only produce engineered (fused) jackets but also have the capability to produce high -end half canvas jackets.Italian strengths of creativity. The product range will include a wide range of fabrics and finishing including cotton apparel fabrics and high-end cotton suiting fabric produced at our newly set up state-of-the-art vertically integrated plant in Kolhapur. The jackets are hand sewn to complete the tailored look.0 million trousers annually.0 million suits and jackets and 2.. This facility caters to the international markets at the middle to the upper end brands and offers custom designed shirting products to our discerning international customers which includes leading brands and retailers.  AT PAR WITH THE WORLD BEST : Our manufacturing capabilities are state-of-the-art: 9 . jackets and trousers through Silver Spark Apparel Ltd. guaranteeing a roll on the lapel. To meet the growing needs of our domestic and international clients. style. a wholly owned subsidiary of Raymond Ltd. This make-up offers the complete 'tailored' with 18-20 rows of blind stitch on the lapels. our plant has the capacity to produce 1. India.

Germany ensures the best matching standards on checks and stripe fabrics. we are the developing and manufacturing partners of leading global brands. This combined with the fabric pinning system from Vieth.5 million garments per annum with integrated garment design. • • 'Siro Set' is another specialty available at the plant. • • Our automated sewing workstations are from Durkopp Adler. developed and perfected in Japan is designed to impart a permanent finish to jacket seams and tailor creases on trousers made from pure wool fabrics. This technology. Pfaff and Strobel. Dedicated sample washing machines ensure quick turnaround of samples. This has been made possible by the optimal use of modern technology. Our manufacturing capabilities are complimented by an in-house design studio and sampling unit. • Stringent quality control at every stage of the process ensures that each garment produced compares to international standards.• State-of-the-art fabric sponging equipment ensures the highest level of fabric consistency and relaxation. which is essential for new age fabrics like Super 120s.' has been set up in Dodaballapur. near Bangalore. Today. The plant has the capacity to turn out 1. 10 . The manufacturing processes are largely conveyerised to ensure the seamless flow of garment components to the assembly and thereon to the warehouse. b) JEANS WEAR : A state-of-the-art jean wears facility 'Ever blue Apparel Ltd. ensuring the consistent steam quality in the assembly line. sewing and washing operations. • The cutting room is equipped with the latest generation fabric spreading and cutting machines from Gerber. 130s and lycra blends. Computerized presses and drying chambers ensure consistency of our products.

our new facility in Bangalore. one of the largest dress shirt manufacturers in Japan. The stitching facility incorporates several automatic sewing workstations for consistency of work execution. buttons and other embellishments are sourced from the best suppliers across the globe to offer our customers the highest quality products. An in-house CPC controlled laundry.• • • • The use of a high degree of automation right from computerised Gerber spreader and cutter to laser patterning and finishing.  AN EYE FOR DETAIL : We pay special attention to operations like armhole seam with single needle machines. 11 . sand blasting and laser patterning to create special effects on the denim.5 million shirts per year. Oil free sewing machines and a dust free environment ensure spotless whites and light colour shirts. Threads. c) DRESS SHIRT : Our formal shirts have earned the reputation of being at par with the world's best. The plant has the capacity to manufacture over 1. interlinings. This has been made possible through Celebrations Apparel Ltd. This ensures that we can provide a wide variety of finishes to meet the diverse tastes of our global customers. We possess the capability of manufacturing complete shirts using single needle machines. which has a technical collaboration with Flex Japan. The finishing unit consists of scraping spray booths. regarded as the best such facility in India for washing and dyeing obtained from Europe. over locking and zipper attachments.

Working closely with your team. This flexibility permits the manufacture of both fused and non-fised collars and cuffs as per our customer requirements. we help you capture and choose how to tell your brand story so that you can give your company one voice to drive your brand and business forward. We work with companies to deliver brand-positioning strategies that drive business growth. 12 . Our process of positioning a brand includes in-depth assessments.The layout of the manufacturing line has sufficient flexibility to adapt to smaller runs and style changes.  BEHIND EACH SHIRT : Specialized machinery imported from renowned manufacturers from USA. external market research. we lead you through our proven process to identify opportunities in your market and to create a brand personality that stands out from the competition in a way that matters to your target audience. Pocket creasing and pocket attach operations aided by SRP sewing machines make our unit one of the best shirt making facilities in South Asia. 3) Brand Positioning Of Raymond : Brand positioning is at the very core of brand building. Germany and Japan comprise of automated spreading and cutting with an inbuilt system for matching checks and stripes. A clear and concise brand positioning provides a single voice to tell your brand’s story. and honest conversations with brand influencers about the ideal brand. Much more than simply planning direction.

 Types Of Brand : a) RAYMOND Trust. Even as our products evolve with the times. Alpaca. Quality.000 designs and colours of suiting fabric that have found their way in over 55 countries including the European Union. these are some of the abiding values that have been associated with Raymond over the years. we have the distinction of being the world's largest integrated producers of worsted suiting fabrics. USA. Today. the brand still caters to the different faces of 'The Complete Man'. As an integrated player. We produce nearly 20. Our consistent focus on cutting-edge research and technology has resulted in pioneering new products which have set new benchmarks in the worsted suiting industry in India. Angora. 13 . sensitive and places a huge premium on relationships. Japan and Australia among others. Pure Silk. Excellence. like Cashmere. we provide end-to-end fabric solutions right from manufacturing worsted. woollen and linen fabrics to creating suits.a man who is caring. Raymond have the distinction of producing the finest suiting in the world using super fine wool from 80s to 250s count and blending the same with superfine polyester and other specialty fibres. Canada. Linen etc. trousers and apparel.

The range of 'Raymond Premium Apparel' is available at 'Raymond Select'. Raymond Premium Apparel is a premium formal wear brand which is postioned to offer classic garments with impeccable fits and inviting styles to the Global Indian. And now these values have been extended to the range of readymade garments . Virtues like these make him the complete man in true sense of the word. The brand reflects the persona of a confident. Gurgaon and Chandigarh. the name is synonymous with the values of trust. The Suits. Superior craftsmanship and attention to detail makes the product a pleasure to wear.b) RAYMOND PREMIUM APPAREL : Raymond. Central and 'Multi brand Outlets' all over India. discerning.'Raymond Premium Apparel'. A name that has over eight decades epitomized consumer's trust into its offerings into the company's unflinching faith in the quality of its product. well traveled and above all is sensitive and caring. Shirts and Trousers are made out of finest fabrics with superior construction and sophisticated embellishments that give a rich feel and super fit. Needless to say that the product is made only from premium Raymond fabrics. It also has a healthy presence in 'The Raymond Shops'. heritage & excellence. classy and an intelligent man. the exclusive brand outlet at Mumbai. Pune. A person who is well educated. 14 .

15 . Park Avenue provides stylish and innovative wardrobe solutions to well-dressed gentlemen. We cater to customer needs with formal clothing for varied occasions.c) PARK AVENUE : Launched in 1986. styling. Park Avenue evolved into an innovation brand offering leading new styles to the corporate world and won the 'Most Admired Men’s Formalwear Brand ' at the Images Fashion Awards 2011. With its range of natural. its designs embody the latest in international fabric. be it for a day at office. Even when there isn’t one. social gatherings or celebrations. silk and linen blends in pastel and relaxed hues. colour and fashion trends. As India's premium lifestyle brand. wool. high-powered corporate meetings. Can there be a dress code for adventure? Or a little walk round the corner? Or even an informal chat among friends? The Park Avenue Spring Summer collection is proof that there can be. it offers a style statement for every occasion.

16 . Come Dyed Casuals and Thermo-fused buttoning to name a few. it continues to grow with each year with now over 350 shopping destinations across the country. Our distribution channel spread not only all over the country but also all over crossed borders to the Middle East. This is clubbed with the use of colors to give the sophisticate. Color Plus has always used highest quality fabrics and product engineering techniques that give the user the unique comfort and tactile feel which no other brand offers. making it synonymous with the words “Luxury & Style”. To ensure that customers get the best product from us. trend-savvy. These innovations have taken our collection to a whole new level. With focus on product innovation and unique use of colors it has today come a long way since inception.d) COLOUR PLUS : Launched in 1993. With flagship stores in the best locations and international service. Color Plus created a niche in the ready to wear market in India with a premium range of clothing for men. sophisticated and discerning Indian man and changed the way he dressed. we have pioneered the techniques like Golf Ball Wash. yet colorful look that is unique to the Brand. The brand in no time has become the choice of the up market. Color Plus brought in an international shopping experience to the country.

All our products are complemented by a matching range of accessories like genuine leather hand bags. It is positioned to meet the consumer needs for "beyond work" requirements and this has been addressed through categories like Urban. dynamic and lives his life to the fullest. hand braided belts. Parx reflects the persona of the energetic 22-30 year old who is aggressive. techniques. which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. shoes & scarves. tracking systems and processes. Parx has been the preferred choice of brand in the causal wear segment with continuous innovations and international trends and styling. The brand goes to great lengths to ensure quality. 17 . These are automated to a large extent. leisure or those special moments e) PARX : Parx is a premium casual lifestyle brand. The manufacturing process uses the best of machinery. Sport. outgoing. Excursion and Club. Color Plus today is a complete lifestyle brand complementing every facet of your personality: be it at work. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. Right from its inception in 1999.

styling tips and stitching guides. Makers stand for “Creators of fashionable clothing for Indian middle class” and hence it aspires to bring fashion come alive in everyday dressing of the common man. Parx’s exclusive brand stores are directed toward delighting the customer with high standards of service and providing an unique shopping experience. The Raymond Shop (which offers fabric from Raymond and other readymade brands from the house of Raymond). linen and cotton blends. The product range comprises of poly viscose and poly wool trouser fabric. large format stores like Central. which are company-owned and operated.Distribution is through the following channels: Exclusive Parx brand stores. which are available through Thans and cut pieces as well. f) MARKERS : Makers is a fabric brand from the house of Raymond targeting the ever growing Tier 3 to 5 town consumers who are no longer living in the shadow of their metro counterparts but are increasingly gaining more disposable income as well as the confidence to make it big and be successful. accessories. along with a range of shirting fabric in 100% cotton. It is committed to guide the consumers through the journey from "Fabric to Fashionable clothes" by providing branded fabric. There are currently 13 exclusive stores and a few more to be added by the end of this year. The brand stands for more than just the fabric. 18 . and other leading menswear stores.

Designed inhouse. g) NOTTING HILL : Notting Hill reflects style and manifests originality of today's fashion-conscious and discerning young professionals at an affordable price.MAKERS also offers enhanced packaging solutions that are ideal for gifting on a special occasion. shirts. jeans. handkerchiefs and socks. t-shirts and also accessories like ties. Notting Hill was launched in 2007 to cater to the popular price segment. trousers. With exceptional fits. styling and colour range. the brand collection features a spectrum of men's lifestyle products comprising of suits. 19 . Notting Hill promises to be an instant hit with the young working professionals.

The retail chain constantly sets new standards and creates environments that make shopping a pleasure. This chain of shops has over the years become a yardstick by which other retail stores are judged. jackets. contemporary range of readymades from Park Avenue. makes it the largest one stop retail network in the country. trousers. smart casuals from Color Plus and luxury formals from Manzoni. It also offers Made to Measure – a unique offering for a perfect comfort fit. Added to this is a quality Custom Tailoring service. which makes The Raymond Shop an ideal destination for anyone to look good and feel great. The Raymond Shop has been a pioneer in organized retailing in the country starting around five decades ago. The Raymond Shop’s wide reach and range of products. stylish casual wear for occasions beyond work from Parx.h) THE RAYMOND SHOP : The Raymond Shop is a premium retail store offering complete wardrobe solutions to the discerning man through its range of fine fabrics for suits. 20 . shirts & finely crafted garments from Raymond.

whether it is for office. We have also extended our network overseas having around 39 shops in 15 plus cities of Middle East. In over 200 cities in India the Raymond Shop retail chain occupies a space of more than 1 million square feet built-up area. The Raymond Shops offer complete wardrobe solutions to its customers with a fine range of fabric and ready to wear collection from Raymond. Excellence. This includes wellknown brands . Its Values The chain has been customer driven right from the start providing excellent service and merchandise. Bangladesh and Nepal. in more than 200 cities in India. Mumbai.Park Avenue and Parx.  Its Reach The Raymond Shop network started with a small corner shop in Ballard Estate. The Raymond Shop’s prime five values tightly woven into a cohesive whole are – Trust. Quality. 21 . Srilanka. Extending our reach we are now present in some of the leading Malls with new retail formats. Our wide reach all over the country across big cities and smaller towns allows us to reach a wide spectrum of consumers. It has grown multifold with a dedicated team making it the largest retail store in the country having more than 500 stores in prime locations. travel or just casual weekend wear. Leadership and Service. party. ColorPlus and the luxury brand Manzoni are available to our customers at select stores. Saudi Arabia. which are available throughout the chain. around five decades ago.  Its Merchandise The Raymond Shop customer walks into the shop confident of finding merchandise for all occasions.

Manzoni. The Parx range of semi-formal and casual cottons and denim wear was launched to cater to the fashionable and comfortable clothing segment. The Raymond Shop is a one-stop shop for millions of discerning shoppers. With world class tailoring facilities the discerning customers find complete outfitting facilities all under one roof. If shopping is a chore. The 22 . a luxury range of menswear and accessories of high quality and international styling has carved a special niche for itself through select shops in The Raymond Shop network.. suits and accessories are distributed through all The Raymond Shops.and 100/. shirts. Raymond acquired ColorPlus smart casuals.  The Raymond Shop and Its Customers The Raymond Shop has been customer oriented right from the beginning. in the Year 2003. jackets. The Raymond Shop has always taken great care to build excellent customer experience and ensures that it stays contemporary and fresh to its customers.The Raymond Shop offers over 3000 qualities. Park Avenue is the single largest ready to wear brand in the country. Also available at the stores are Park Avenue range of toiletries and accessories.and can be redeemed at any of The Raymond Shops across the country. just pick up a Gift Cheque and gift the freedom of choice to your loved one or business associate. These are available in denominations of 1000/. 500/. Its range which consists of trousers. This brand has been able to reach more customers through select Raymond Shops. shades and designs of Raymond fabric to its customers.

the mill underwent a technological upgradation and modernization to produce quality woollen fabrics. our various offerings including the 23 . well-informed sales staff and meticulous tailors. We bring you the widest range of woollen blankets and pashmina shawls made from pure and regenerated wool and cashmere. design and comfort from displays in show windows to array of fabrics in shades within shades. In 1984. who serve as fashion and trend advisors.interiors are designed appropriately for various and different categories keeping it customer friendly. a special plant was set up at Jalgaon to produce superior varieties of blankets and shawls. we are the largest producer of woollen blankets in the country. dobbies and jacquards. Courteous. Over the years. At The Raymond Shop everything comes together in a harmony of colour. In 1944. These are produced in an array of colours and designs in plains. from welcoming ambience of tastefully appointed interiors to gleaming racks displaying row after row trendy ready to wear. make the customer confident and comfortable at The Raymond Shop 4) WOOLLEN OUTERWEAR : Our production of woollen blankets started way back in 1925 at the Raymond Thane plant with woollen blankets and woollen fabrics. Today.

Royal Bliss Sage & Pistachio Maroon Cream Mustard & Grey.which are given below . Neutral & Light Grey Red. Buff & Cream 24 .• Exotic Collection : These are the 9 exotic collection by the Raymond .

which are shown below in different quality & colour. CavalierCoral Green Brick Red. Camellia Cascade Camel Tan Di Mustard. Black & BuffCharcoal. Red & BeigePolar Bear Prince Peacock Camel Blue. Red & Yellow RustCarolina • Autumn Collection :These are the 16 Autumn collection used by the Raymond ltd.• Camp Fire Collection : These are the 7 Camp Fire collection by the Raymond ltd. Black & Fawn Peacock Blue. which are shown in below . Red & OrangeFawn. Aqua & BuffRed Ochre. Navy Blue & Grey 25 .

Black & Fawn Jasper Navy Fawn Blue . Brown & Cream MarquisMagnus Ochre. have won the admiration of domestic and international customers. Msutard & Aqua GreenUltramarine. m at Brown Buff & Tan Esquire Green. Magenta Ochre & Coffee Brown • Shawl Collection: among others. Red & Magenta.pl o Delight Sienna Brown Red. Red & BlackBrick Red. Coffee Brown & Cream Magenta & Orange Sienna Brown Red & Dark Brick Red. Orange. Bhagirath PASHMINA DOSHALA Natural (Gents) Doshala Pashmina KarishmaDoshala Pashmina Beige | Coffee Brown | Mustard | Light Grey PASHMINA Blue Iris Karishma (Ladies) Wind Red | Cobalt Blue | Sunflower Yellow | Magenta | Blue Iris | Burgundy | Almond Blossom Triveni Fawn | Cerulean Blue | Natural Black | Khaki | 26 .

ny official at the launching function.Turquoise | Peach | Special Pink | Yellow | Jade Green | Mustard | Tearose Chocolate Brown Raymond Ltd. Raymond Limited. Competitors. today launched its new economy brand 'Makers' in Rajasthan along with the incentive of insurance cover for its retailers.250 and the shirting range starts from Rs. a compaThe price of its suiting range begins from Rs. Along with the brand. Buy Sell 27 . captures the information on its Live Stock Price and Volume. Key Ratios. 2011 Type: Corporate Raymond Ltd has submitted to BSE a Copy of the Limited Review Report for the period ended December 31. F&O Quotes. AIPUR: Leading textile and apparel manufacturer. 2011. 52 Week High Low. Source: BSE India19/01/2012 Raymonds . Comparative Analysis. The brand will be available in 2300 retail outlets spread over the 33 districts of the state by the fiscal end. the company also announced the launch of insurance scheme for retailers in the state. The group personal accident policy provides annual insurance of up to Rs 10 lakh for the 'makers' retailers and would include their two salesmen.Limited Review for Dec 31. Intraday and Historical Price Chart.149. REVIEW OF LITERATURE:  The summary page of Raymond Ltd. he said.

In a similar fashion.Recommendations. Bid and Offer Price and Volume. Raymond Ltd. up 4. the shares of the company were trading at Rs 366. Meanwhile. Shareholding Pattern. Intraday and Historical Price Chart.80 points at 11:00 hours.90. The news of negotiations between a private equity arm of the world's biggest luxury products group. Company News and Announcements. the broader benchmark Sensex was quoting at 17. 52 Week High Low. LVMH negotiating to invest about USD150 million (Rs 750 crore) in Raymond Apparel led to the surge.  Type: Corporate ( 05/03/2012 ) Smart buying saw the shares of Raymond Ltd witnessing a surge of nearly 11 per cent per cent in the early trade on the Bombay Stock Exchange. captures the information on Price and Volume for a user defined time interval. up 4. shares of the company were trading at Rs 366.s apparel unit  The Prices page of Raymond Ltd. Key Quarterly and Annual P&L A/c items.455. down 181.49 per cent on Bombay Stock Exchange (BSE).19. At 11:00 hours. It also contains the Live Stock Price and Volume. surge almost 11% on reports of LVMH investment in the company&rsquo.65per cent on the National Stock Exchange. and Community Prediction. 28 .85.

CORPORATE OVERVIEW Raymond Limited is Indias leading Textile and Branded clothing Company with interests in engineering (files. Overall the financial statements have been prepared on the historical cost basis. The Company prepares its financial statements in compliance with the requirements of the Companies Act. FY 2011 has been both challenging and momentous for your Company. 2011. 29 . a clutch of growth trajectory initiatives enabled your Company to deliver positive growth and further consolidate its leadership in its core businesses. 1. deep pan-India retail network accompanied by strong and successful brands were the key-drivers that enabled your Company to deliver better performance with improvements across key parameters in FY 2011. The Voluntary Separation Scheme package of Rs. The resilience and inherent strength of your Companys superior technology-based manufacturing. and the Generally Accepted Accounting Principles (GAAP) in India.The Directors are pleased to present their 86th report on the business and operations of your Company together with the Audited Statement of Accounts for the year ended March 31. 1956. 2. 238 crore was signed in October 2010 covering over 1850 workers. tools and auto components) having its corporate headquarters in Mumbai. FINANCIAL HIGHLIGHTS With the economic revival gathering momentum. A significant development during the year under review has been the amicable solution arrived by the Company with the Workmen Union at the high-cost Thane Textile factory. Your Directors wish to compliment workers of the Thane Unit for the peaceful settlement and wish them and their familes all the very best for the future.

the name of Solitaire Fashions Limited has been changed to Raymond Apparel Limited. The dividend tax on the dividend recommended will be Rs. 100.25. Subsequently.00 crore (Previous Year: Nil).07 crore has been withdrawn from General Reserves. In view of the divestment of Files business effective October 1. as per the aforesaid High Courts Orders.100.06 crore last year. 2009. figures of the current periods are not comparable with corresponding figures of previous year. The net loss after exceptional items.37 crore in the previous year. The loss is on account of the exceptional item of the one-time workers settlement at the Companys Thane Textile Unit amounting to Rs. the global economic recovery is gaining strength and the IMF has projected a 4.The amalgamation of erstwhile Raymond Apparel Limited with Solitaire Fashions Limited during FY 2011 has enabled to optimize operational efficiencies and rationalise costs. For the Financial Year ended March 31.88 crore in the previous year.14 crore (Previous Year: Nil) on Equity Shares.1339.5% world growth in 2011 and 2012. your Directors propose to declare dividend out of Reserves by following the Companies (Declaration of Dividend out of Reserves) Rules 1975. 238 crore in the Financial Statements for FY 2011 consequent to the Workers Settlement in Thane has resulted in a Net Loss of Rs. While growth in emerging economies remain strong.53 crore as compared to Rs. that in the US and European region is slowly gaining momentum. 3. 2009. The natural disaster in Japan.238 crore. Your Company continues with its task to build business with long-term goals based on its intrinsic strength in terms of its powerful brands. sharp increase in oil prices consequent to the turmoil in the Middle East and North Africa is fuelling uncertainty to the pace of global recovery. distribution strength and customer relationships. Bombay and Madras respectively under Section 391-394 of the Companies Act. OVERVIEW OF THE ECONOMY Despite new risks.1. 6. 30 . Profit before tax and exceptional items was Rs. an amount of Rs. 2011. 100. Out of the amount available for appropriation. Accordingly. Globally. your Directors recommend a dividend of 10% aggregating to Rs. elevated food and commodity prices accompanied by the spike in oil prices have engendered inflation concerns. 1956 the Assets and Liabilities of erstwhile Raymond Apparel Limited have been transferred to Solitaire Fashions Limited with effect from April 1.19 crore as against a net profit of Rs. quality manufacturing prowess. prior year adjustments and provision for taxes was of Rs.19 crore. As per the approvals granted by the Honble High Courts.1496. the gross turnover of your Company was Rs. Rationalising and streamlining operations to bring about efficiencies and reducing costs will remain top priority.18. 27. In view of the good operating profits. Some of economies of the developed nations are still a concern with the Euro zone being the most vulnerable as rating agencies continue to downgrade the sovereign rating of many of economies in this region.02 crore as against Rs. Your Directors are optimistic that the Companys performance will improve and also observe that the exceptional charge of Rs.

in the form of strong domain expertise. Indias Textile industry is one of the leading textile industries in the world. continuing uncertainty about energy and commodity prices may vitiate the investment climate. cutting-edge technology and unparalleled product innovation capabilities combined with the deep retail market penetration. While the area sown under the Rabi crop is higher than last year which augurs well for agricultural production. etc.3% during April-January 2010-11. the Government is making efforts in boosting the textile industry through various initiatives and investments are increasing steadily.6% for 2010-11 is consistent with the RBIs projections for the same period. However. provide a highly potent platform to seize opportunities in the form of newer markets.The Indian Economy registered improved growth and was amongst the better performers amid emerging market economies. The industry is expected to grow steadily from its present US$ 70 billion to US$ 110 billion by 2015. fully integrated state-of-the-art production facilities. Central Statistical Organizations recent estimated Indian GDP growth rate of 8. Textile products including wearing apparel have registered a growth of 4. However. It provides direct employment to over 35 million people and is the second largest provider of employment after the agricultural sector. ANALYSIS AND REVIEW Textile Industry Conditions The Textile industry is one of the largest and most important sectors in the Indian economy in terms of output. The Ministry of Textiles has sanctioned a total of US$ 133 million under Technology Upgradation Fund Schemes (TUFS) during September 2010. the index of industrial production continues to be volatile. new channels of distribution. 31 . Opportunities and Challenges The present global economic scenario throws up opportunities for fundamentally strong companies such as your Company. Inflation remains a challenge for the Indian Economy and the key risks are tighter monetary conditions and rising prices eating into the consumers disposable income. as it is fuelled by a strong domestic consumption. The industry is expected to continue to grow at a significant rate in the future. as per the Index of Industrial Production (IIP) data released by the Central Statistical Organisation. 4 and 5 towns. 4. growth potential of the Tier 3. posing a threat to the current growth trajectory. The other indicators such as latest Purchasing Managers Index. 4% to the GDP and 17% to the countrys export earnings. It contributes approximately 14% to Indias industrial production. the textile and apparel industry went through a tough year struggling with the surging and fluctuating prices of raw materials. Notwithstanding signs of recovery from the previous financial crisis. foreign exchange earnings and employment. The inherent strength. merchandise exports and bank credit suggest that the growth momentum persists. powerful brand positioning and strength and resilience of the brands. new segments of customers. direct and indirect tax collections.

2011 remained flat and were Rs. During FY 2011 the Company opened 56 new retail stores. The Australian Dollar has appreciated against the Indian Rupee and has shown a rising trend over the last 6 months. 4 and 5 towns.29 crore in FY 2010. fiscal tightening. In FY 2011 the Textiles Divisions domestic sales were Rs. The Company continued its focus on retail segment expansion during this financial year.03 crore as against Rs.93 crore in the previous year. 133. Raw Material Wool prices have shown an upward trend in most of the months in the year under review. 136.40 crore as against Rs. prospect of higher domestic inflation. garments and accessories in a premium shopping environment. proposed imposition of mandatory levy on branded garments and interest rates are some of the challenges facing the Textile Industry at large. The Company is considered as the most respected company in the Apparel and Textile sector of India. The Textile exports for the financial year 2010.1089.On the other hand. has a powerful brand Raymond. 1349. value buying by consumers. state-of-the-art manufacturing facilities and a strong all India retail presence in the form of The Raymond Shop (TRS). 1485. continued weakness in developed geographies. sharp increase in raw material prices. Export The Exports market condition were tough during the financial year because of severe competition and continuous increase in the raw material prices resulting in increase in the input costs. The Company continues its growth of its retail network of TRS in tier 3. The net sales for Textiles Division were Rs. 1222. The 32 . Overview The Company is the market leader in the textiles sector in India.64 crore in the previous year.43 crore compared to Rs. Performance Highlights Robust demand conditions in the domestic market facilitated the Company to improve its realisation by passing on the cost increase and improving the product mix. The Company continues to be judicious in its selection of store locations. The Company is on the path to becoming a lifestyle solution for discerning customers with an offering of a range of fabrics. Market Share and Retail Network The Company is the market leader in India and is considered as one of the most formidable players in the global markets for high-quality suiting.

33 . 5. the erstwhile Raymond Apparel Limited was amalgamated with another subsidiary company namely. Consequently. rationalize cost. which are self explanatory. 468.36 crore as compared to the previous year Rs. The Company had a Profit after Tax of Rs. 3. This company has taken many initiatives to consolidate its market leadership.00 crore (Previous Year: Rs. 172. 406.. 6.79 crore (Previous Year: Rs.28 crore). 109. 10. Silver Spark Apparel Limited The gross turnover of the Company was Rs. PERFORMANCE OF SUBSIDIARY COMPANIES Domestic Raymond Apparel Limited Members will recall that in order to optimize operational efficiencies.Polyester Fibre prices also had an increasing trend during the year under review. FINANCE AND ACCOUNTS The observations made by the Auditors in their Report have been clarified in the relevant notes forming part of the Accounts. 3. the performance of this company was better than the previous year.06 crore). enhance synergies of Branded Apparel Business. FY 2011 witnessed improvement in customer sentiments with marginal increase in foot-falls. improve profitability.49 crore). 83. Colorplus Fashions Limited The Companys gross turnover for the year ended March 2011 was Rs. 154.49 crore. product innovation. 1956 the name of Solitaire Fashions Limited was changed to Raymond Apparel Limited.64 crore (Previous Year: 34. This Company continues its initiatives at innovation and is a leading player in the premium casual wear segment.62 crore (Previous Year: Rs. The gross turnover for the FY 2011 was Rs.38 crore (previous year loss : Rs. appropriate product-price mix and operating efficiencies with a special focus in retail. 22. 5. The Company had a profit after tax of Rs.29 crore) while the Net Profit after tax was Rs.40 crore). etc. As part of the Scheme approved by the Honble High Courts and after following the legal process stipulated under Section 21 of the Companies Act. Solitaire Fashions Limited and the Scheme of Amalgamation and Arrangement was sanctioned by the Honble High Court of Judicature at Madras and by the Honble High Court of Judicature at Bombay.

The Company continues to be the market leader in the files segment in the domestic market and the largest producer of Steel Files in the world. in the previous financial year. The Company earned a profit after tax of Rs.0. Your Company is in the process of seeking necessary legal approvals from members / others for the amalgamation of this company. the Company was able to put up a significantly good performance during the year under review. this Company added to its portfolio of products to the established business of High Precision Files. 4.72 crore in the corresponding previous year.15 crore).09 crore). Everblue Apparel Limited The Company earned a Profit after Tax of Rs. In spite of spiraling inflationary trends and volatile foreign currency. 2. HSS Cutting Tools.32 crore (Previous Year: loss Rs.91 crore (Previous Year : Rs. effective implementation of Theory of Constraints model.12 crore for the year under review (Previous Year: Rs.10. process and control over rejections.100. The Export sales of the Company was Rs. 17.45. This legal process is expected to help improve the capacity of your Company and enhance operational efficiencies. control on cost..0.Celebrations Apparel Limited The gross turnover of the Company was Rs. The profit after tax was Rs.17 crore (Previous Year: Rs.10 crore compared to Rs. 50. 2. productivity.66 crore). 272. Raymond Woollen Outerwear Limited The gross turnover of the Company. customer service.58 crore (Previous Year: Rs.4.58 crore). 1. The Company incurred a loss before prior period adjustment of Rs.42 crore).138.17 crore). during second half of previous year. The significant growth during the year is also seen on account of acquisition of Files & Tools business of Raymond Ltd. JK Files (India) Limited The Company is engaged in manufacturing and marketing of Steel Files. The initiatives taken to improve on time in full (OTIF).82 crore (Previous Year: Rs. 46.85 crore (Previous Year Rs. optimizing working capital and aggressive marketing are the factors which have helped the Company to register good performance for the year under review. net of returns and discounts was Rs. Power Tools and Hand Tools. 17.44 crore). With acquisition of Files & Tools Division of Raymond Ltd. 34 .. The Company reported gross turnover of Rs.

Ratnagiri District. to take total Ring Gear capacity to 4. in the state of Maharashtra.0. as it continued its initiative on improvement in productivity.74 crore). 25.43. working capital.99 crore in the FY 2011 as compared to a loss of Rs.44 crore). During the year. gross turnover of the Company was at Rs. Profit after Tax was at Rs.83 crore) during the FY 2011.1. Ring Plus Aqua Limited The gross turnover of the Company was at Rs. The capacity expansion is progressing as per schedule and is expected to be complete by September 2011. This companys all manufacturing units now have BS OHSAS 18001:2007 and ISO 14001: 2004 certification. 5. 35 .666 (Previous Year: loss of Rs.5 million per annum.43 crore (Previous Year: Rs.631) during the year under review. The sales for Bearing Division were marginally higher at Rs. 81. 26.08 crore). Pashmina Holdings Limited The Company made a profit after tax of Rs 1.The Company has taken conscious efforts towards better environment and safety at all its manufacturing facilities. With growing demand.29 crore (Previous Year: Rs.55 crore as compared to the previous year when it was Rs. 73. JK Talabot Limited The Company manufactures Files and Rasps at its plant located in Chiplun.5 million gears during the year under review. The export sales have doubled and domestic sales have recorded good growth of around 22% compared to previous year. and control on costs. With significant growth trend in the Auto Industry. The Gear sales showed significant growth during the year under review and were higher by 58% at Rs.62 crore (Previous Year: Rs. The Company recorded Profit after Tax of Rs.21. the Company has decided to augment its capacity by 1.05 crore in the previous year. USA continued to be the major market for Bearing exports.73 crore. 116. quality. 17. and better capacity utilization through effective implementation of Theory of Constraints model.100 crore during the year under review. the Company crossed the milestone of gross sales turnover of Rs. The performance of the Company during the year was good.55 crore (Previous Year: Rs.21 crore as compared to Rs. 11.0. 46.30 crore in the previous year. Scissors Engineering Products Limited The Company incurred a loss of Rs.34.

7.15 crore) [Previous Year: loss CHF 743. 7.04 crore) [Previous Year: profit US$ 7. 48.Overseas Companies Jaykayorg AG recorded a profit of CHF 240.84 crore)] for the year ended December 31.111 (equivalent to Rs.14 crore) [Previous Year: loss Pound Sterling 111.27 crore in the previous year ended March 31. The Company recorded a profit before tax and exceptional items of Rs.51 crore (Previous Year: Rs. a subsidiary of Ring Plus Aqua Limited set up in USA to provide better service to US based customers.1.318 (equivalent to Rs.54 crore was invested in its subsidiary from the proceeds of the equity capital subscribed by both the shareholders.239 (equivalent to Rs. 211. 2010. 20 crore has been made towards diminution in the value of investment in the books of this Company made in its subsidiary. 2010. Rs. 2011.12 crore) during the year ended March 2011. During the year.23 crore arising from write back of interest provided on loans and debentures subscribed by one of the shareholders of the Company.263. USA.804 (equivalent to Rs. The previous year had an exceptional gain of Rs.76 crore (Previous Year: Rs. The subsidiary has used these funds for repaying its obligations to the European Banks and consequently the corporate guarantee stands discharged. The Company had a Profit after Tax of Rs.667 (equivalent to Rs.3.03 crore)] for the year ended March 31.0. earned a profit of US$ 11. R & A Logistics INC.18 crore as against a loss of Rs 4. PERFORMANCE OF JOINT VENTURES Raymond UCO Denim Private Limited During the year under review.474 (equivalent to Rs. 466. This Company is the preferred premium high value shirting supplier to leading domestic brands and has a strong emphasis on quality and innovation. 11.20 crore). Raymond Zambaiti Limited The gross turnover of the Company was Rs.0.6.06 crore including exports of Rs. 596. 0.0. Raymond (Europe) Limited recorded a profit of Pound Sterling 19.34 crore)] for the year ended December 31. During the year under review.92 crore for the previous year ended March 31. steep increase in cotton prices has impacted the profitability of the Company. 163. 2010. net of returns and discounts recorded a 28% growth to Rs. 2010. as compared to Rs. A provision of Rs. the sales turnover of Indian operations. 226.30 crore including exports of Rs. 7. 36 .44 crore.

Some notable awards during the year are: .2507. for the highest engineering exports in Hand Tools (Large Enterprise).04 crore (Previous Year Loss : Rs. .91 crore (Previous Year : Rs.19 crore). the Consolidated Accounts of the Company and its Subsidiaries (including the Joint Ventures) is annexed to this Report. .The Vapi Textile Unit has been certified OHSAS 18001:2007 and declared as ISO 14001:2004.50.The Company bagged the most prestigious award as The Franchisor of the Year at the Franchise and Star Retailer Awards organized by Franchise India. 9.15 crore).The Chhindwara unit of the Company won The National Safety Award under Scheme-II and runner up in Scheme-I for the performance year 2008. .198. 37 .The Vapi Textile Unit won the 2nd Prize and Jalgaon Textile Unit was awarded Certificate of Merit in Energy Conservation at The National Energy Conservation Awards in the Textile sector on December 14. The Gross Consolidated Turnover for the year FY 2011 was Rs.43. Your Company is in compliance with the standards set out by Clause 49 of the Listing Agreement with the Stock Exchanges.8.The Company has recently been adjudged as Indias Most Respected Company in the Textile and Apparel sector by Business World. .K.J. The Consolidated Profit before Tax before exceptional items was Rs. CORPORATE GOVERNANCE Your Company continues to be committed to good Corporate Governance aligned with good practices. QUALITY & ACCOLADES Your Company continues to win awards year-on-year. 2010. CONSOLIDATED ACCOUNTS In accordance with the requirements of Accounting Standard AS-21 prescribed by The Institute of Chartered Accountants of India. 10.The Company has been awarded the SAP Customer Centre of Expertise (CCOE) certification for its SAP operations on November 3. .3035. The Consolidated Profit after tax for the year was Rs. 2010. .92 crore (Previous Year: Rs.83 crore).38. Files (India) Limited has won for the 4th consecutive year EEPC India Star Performer Award year 2008-09.

DIRECTORS In accordance with the provisions of the Companies Act. Shri Nabankur Gupta and Shri Shailesh V. 11. 1956 and the Companys Articles of Association. both Shri Chudasama and Shri Irani hold office only upto the date of the ensuing Annual General Meeting. 1956. 1956. Shri Akshay Chudasama and Shri Boman R. 1956 for safeguarding the assets of the Company and for preventing and detecting fraud and other irregularities. Haribhakti. Dalal & Shah. retire by rotation at the forthcoming Annual General Meeting and. Irani. The Company has received requisite notice in writing from members proposing their respective names for the office of Director liable to retire by rotation. 2011. the applicable accounting standards have been followed along with proper explanation relating to material departures. (ii) the Directors have selected such accounting policies and applied them consistently and made judgments and estimates that are reasonable and prudent so as to give a true and fair view of the state of affairs of the Company as at March 31. the Board of Directors of the Company hereby state and confirm that: (i) in the preparation of the Annual Accounts. In terms of Section 260 of the Companies Act. Independent Directors were appointed as Additional Directors of the Company with effect from April 21. who are Statutory Auditors of the Company hold office up to the forthcoming Annual General Meeting 38 .A separate Report on Corporate Governance along with the Auditors certificate on compliance with the Corporate Governance as stipulated in Clause 49 is set out in this Annual Report and forms part of this Report. being eligible offer themselves for re-appointment. 2011 and of the loss of the Company for the year ended on that date. 13. (iii) the Directors have taken proper and sufficient care for the maintenance of adequate accounting records in accordance with the provisions of the Companies Act. DIRECTORS RESPONSIBILITY STATEMENT Pursuant to sub-section (2AA) of Section 217 of the Companies Act. AUDIT Messrs. Directors. Chartered Accountants. (iv) the Directors have prepared the annual accounts on a going concern basis. 12.

INTERNAL CONTROL SYSTEMS AND THEIR ADEQUACY Your Company believes in formulating adequate and effective internal control systems and implementing the same strictly to ensure that assets and interests of the Company are safeguarded and reliability of accounting data and accuracy are ensured with proper checks and balances. 14. Subject to the approval of the Central Government. interest rates. As required under the provisions of the Section 224 (1B) of the Companies Act. 1956. 2010 was filed on August 12. The Audit Committee of the Board of Directors. Interest Rate Risk Given the interest rate fluctuations. 1956.. commodity prices. The Audit Committee of the Board of Directors actively reviews the adequacy and effectiveness of internal control system and suggests improvements for strengthening them. 2010. RISK MANAGEMENT The Company is exposed to risks from market fluctuations of foreign exchange. Dalal & Shah that their appointment if made would be in conformity with the limits specified in the Section. as Cost Auditors to audit the cost accounts of the Company for the Financial Year 2011-12. the Company has adopted a prudent 39 . statutory and accounting requirements. As per the requirement of Central Government and pursuant to Section 233B of the Companies Act. 15. R. the Company has obtained written confirmation from Messrs. Cost Accountants. Nanabhoy & Co. The Company has a robust Management Information System which is an integral part of the control mechanism. Foreign Exchange Risk The Companys policy is to actively manage its long term foreign exchange risk within the framework laid down by the Companys forex policy. The Internal control systems is improved and modified continuously to meet the changes in business conditions. Statutory Auditors and the Business Heads are periodically apprised of the internal audit findings and corrective actions taken.and are recommended for re-appointment to audit the accounts of the Company for the Financial Year 2011-12. The cost audit report for the Financial year 2009 – 2010 which was due to be filed with the Ministry of Corporate Affairs on September 30. your Company carries out an audit of cost records relating to Textile Division every year. compliance risks and people risks. the Company has appointed Messrs. business risk.

P. Sulochanadevi Singhania School at Thane. The Company has initiated various measures such as rollout of strategic talent management system. Risk Element in Individual Businesses Apart from the risks on account of interest rate. The Companys strong reputation for quality. CORPORATE SOCIAL RESPONSIBILITY (CSR) is exposed to risks attached to various statutes and including the Competition Act. which are managed by regular monitoring and corrective actions. The Company has an innate desire and zeal to contribute towards the welfare and social upliftment of the community. The Company continues to support the following CSR initiatives: .Smt. the existence of a powerful brand image and a robust marketing network mitigates the impact of price risk on finished goods. having overall strength of around 7400 students. nurture and groom managerial talent within the Raymond Group to prepare them as future business leaders. M. provide quality education not only to the Raymond employees children. proactive management of vendor development and relationships. The Company is mitigating through regular reviews of legal compliances. 16. training and integration of learning activities. but also to the children of the local populace. foreign exchange and regulatory changes. Maharashtra and the Kailashpat Singhania High School in Chhindwara. Compliance Risks The Company regulations these risks internal as People Risks Retaining the existing talent pool and attracting new manpower are major risks. .Raymond Embryo Research Centre for cattle is a centre set up at 40 . Commodity Price Risk The Company is exposed to the risk of price fluctuation on raw materials as well as finished goods in all its products.and conservative risk mitigating strategy to minimise the interest costs. The Company has also established Raymond Leadership Academy. through well as external compliance audits. inventory management. which helps to identify. various businesses of the Company are exposed to certain operating business risks. product differentiation and service. The Company proactively manages these risks in inputs through forward booking..

Various HR initiatives are taken to align the HR Policies to the growing requirements of the business. Information pursuant Companies Act. The mission of this initiative is to significantly improve the quality of life in Indias rural areas through a "Cattle Breed Improvement Programme". in the Report of the Annexure .Gopalnagar. STATUTORY INFORMATION to sub-section 1 (e) of Section 217 of the read with the Companies (Disclosure of Particulars Board of Directors) Rules. were in 41 . Industrial relations remained generally cordial. . Trust Gram Vikas Yojana (JKTGVY) launched in 1997 helps transfer of the technical expertise gained over three decades to the grass-root level. K. This initiative operates in a network of over 4000 Integrated Livestock Development Centre in Chhattisgarh. 13 employees employed throughout the year. air-conditioning & refrigeration. competence and dedication shown by its employees in all areas of business. This initiative enables less fortunate children to be self-sufficient in life. Thane. Madhya Pradesh. compliance of statutory and industrial requirements for environment protection and conservation of natural resources to the extent possible. 17. plumbing etc.1 to this During the FY 2011. The Companys policy requires the conduct of all operations in such manner so as to ensure safety of all concerned. Uttarakhand and Andhra Pradesh. The Centre provides free vocational training workshops to young boys over the age of 16. The three-month vocational courses comprise of basic training in electrical. ENVIRONMENT AND SAFETY The Company is conscious of the importance of environmentally clean and safe operations. The Company has a structured induction process at all locations and management development programmes to upgrade skills of managers. 19. Raymond was the first organisation in India to introduce Embryo Transfer in Sheep. Objective appraisal systems based on Key Result Areas (KRAs) are in place for senior management staff.Raymond Rehabilitation Centre has been set-up for the welfare of under-privileged children at Jekegram. 18. 1956. Bilaspur in Chhattisgarh and its ceaseless efforts and endeavours have made several significant achievements in Embryo Transfer. HUMAN RESOURCES AND INDUSTRIAL RELATIONS The Company takes pride in the commitment.J. 1988 is given in Report. and . Technical and safety training programmes are given periodically to workers.

The Company has not accepted any deposits. The unclaimed Fixed deposits amounting to Rs.28 lakh and 27 employees employed for part of the FY 2011 were in receipt of remuneration of Rs. 21. The information required under Section 217 (2A) of the Companies Act. 1956 read with Companies (Particulars of Employees) Rules. None of the employees listed in the said Annexure is a relative of any Director of the Company.5 lakh per month or more amounting to Rs. within the meaning of Section 58-A of the Companies Act. upon request by any of its shareholders. changes in Government regulations. 42 . economic developments within India and the countries in which the Company conducts business and other incidental factors. and Profit and Loss account of subsidiaries.50 lakh. 2011. The annual accounts of the subsidiary companies will also be kept for inspection. The Central Government has granted general exemption from complying with Section 212 of the Companies Act. As per Section 212 of the Companies Act.receipt of remuneration of Rs. solidarity. Accordingly. the Company is required to attach the Directors Report. the consolidated financial statements of the holding company and all its subsidiaries. and support your Companys achievements would not have been possible. 2010. 1956. 1956 to all companies vide Notification No. estimates.1474. 95. expectations or predictions may be "forward-looking statements" within the meaning of applicable securities laws and regulations. your Company has presented in this Report. Actual results could differ materially from those expressed or implied.540.as on March 31. Balance Sheet. 1975 made thereunder. Your Directors also wish to thank the customers. duly audited by the Statutory Auditors. 5/12/2007-CL-III dated February 8.60 lakh per annum or more amounting to Rs. 20.000/. tax regimes. cyclical demand and pricing in the Companys principal markets. 2011. CAUTIONARY STATEMENT Statement in this Directors Report & Management Discussion and Analysis describing the Companys objectives. None of the employees hold (by himself or along with his spouse and dependent children) more than two percent of the equity shares of the Company. 1956 read with the Companies (Acceptance of Deposits) Rules. by any member at the Registered Offices of the Company and its subsidiary companies. 2011 is given in Annexure – 2 to this report. dealers. Important factors that could make a difference to the Companys operations include raw material availability and prices. projections. 1975 and forming part of the Directors Report for the year ended March 31. was transferred to Investor Education and Protection Fund during the year under review. APPRECIATION Your Directors wish to place on record their appreciation for the contribution made by employees at all levels but for whose hard work. The Company has also disclosed in the Consolidated Balance Sheet the information required to be provided as per the aforesaid notification dated February 8. The Company will make available the audited annual accounts and related information of its subsidiaries.

for and on behalf of the Board Gautam Hari Singhania Chairman and Managing Director Mumbai.agents. The Company also thanks the Central Government. suppliers. joint venture partners. 2011 1 Raymond Limited Parent Company Category Sector Tagline/ Slogan F e e l s li Raymond limited Apparel and Accessories Lifestyle and Retail 43 . investors and bankers for their continued support and faith reposed in the Company. April 21. the concerned State Governments and other Government Authorities for their support and co-operation.

C o m p l e t e m a n USP High quality and STP 44 . M a d e t o m e a s u r e .k e h e a v e n .

Color Plus 2. Good advertising and popular branding through TVCs and print ad campaigns 1. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws. Global penetration is limited as compared to a few other international brands 2.Large and growing market 3. Parx SWOT Analysis 1. Park Avenue 3. ThreatsWeakness Competition 45 . Regional trade alliances 3. People trust on products and high brand loyalty 6. Presence of Indian and international brands offers more offering to customers therefore high brand switchingOpportunity1. Being a multinational company it has the ability to attract more customers than local companies 7.innovation Segment Target Group Positioning Premium business and fashion clothing Urban upper-middle and higher class males An aspirational brand for achievement Product Portfolio 1. All major players in the industry are competing with each other not only on low price but also better quality 2. Global expansion would give more opportunities for brand to growStrength Brands 1. Strong research and development for product and innovations 2.Owns 550 stores in more 200 cities across India and overseas 5. Loyalty of employees due to decentralization 4. Loyalty of customers and high product quality 3.Co nsistent growth over years 2.

The companies are not associated with MBASkool in any way.Competitors1. The brand names are used purely for educational/academic purpose only.Zodiac Edit the Brand above or Add a New One : Contribute to BrandGuide The brandnames and other brand information used in the brandguide section are properties of their respective companies. 46 .Arvind mills 2. if you find any ambiguity kindly help us improve. However. Utmost Care has been taken in the analysis of the brands.Louis Philippe 3.

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