ABSTRACT

Job satisfaction is an attitude of an employee over a period of his job so the factors of satisfaction and dissatisfaction changes over the period. It is a relative term and is used as a key factor to gauge the performance of a particular employee and organization. Satisfied employees are more likely to be friendly and responsive compared to dissatisfied employees. This study endeavors to find the various factors of job satisfaction among private and nationalized bankers in Coimbatore city. Loyalty, task performance and contextual performance has been considered as the major factor for job satisfaction however other related factors like Extrinsic rewards, Reward fairness, Autonomy, Corporate image, Affinity, Employee development, Overall Satisfaction are also taken into account. The study was descriptive in nature and adopted quantitative approach. The study adopted the Employee Satisfaction Index model of Hsu and Wang (2008) and all the items in the instrument pertaining to the measures; Extrinsic Rewards, Supervisory Support, Fairness, Autonomy, Corporate Image, Affinity, Development, Employee Loyalty, Task Performance and Contextual Performance were measured on a five point scale of Likert ranging from Strongly Agree to Strongly Disagree. The study adopted convenience sampling for the selection of banks. The respondents for the research comprised employees of the banks and were chosen at random. The numbers of respondents for the study comprise 200 employees working in banks located in the urban and rural areas of Coimbatore city. The collected data was analyses using percentage analysis, descriptive analysis, Anova and T test, Correlation, Regression, Discriminant Analysis and Model validation using Visual Partial Least Squares. Results of the study reveal that job satisfaction of bank officers is significantly dependent upon Extrinsic rewards, Reward fairness, Autonomy, Corporate image, Affinity, Employee development and brings to light that overall satisfaction has the expected positive effect on job satisfaction among autonomy score followed by affinity score.

BE.SARANYA) . hereby declare that the dissertation.SARANYA.SRIPIRABAA. entitled “A Study on Employee Satisfaction Level among the Bank Employees in Coimbatore City” submitted to the Bharathiar University in partial fulfillment of the requirement for the award of the Degree of Master of Philosophy in Management is a record of original research work done by me during the year 2011-2012 under the supervision and guidance of Dr. L.) B. Coimbatore and that it has not formed the basis for the award of any degree/ Diploma/Associateship/Fellowship or other similar title to any candidate of any University. (Mrs. PSGR Krishnammal College for Women. MBA. Associate Professor Department of Business Management. Signature of the candidate (L. PhD.DECLARATION I.

under my supervision. has not formed the basis for the award of any Degree/ Diploma/Associateship/ Fellowship or other similar title to any candidate of any Signature of the Head of the Department Signature of the Guide (Dr. (Mrs.) B.NIRMALA) (Dr.) S. No: 2011R1643) during the period 2011.CERTIFICATE This is to certify that the dissertation entitled “A Study on Employee Satisfaction Level among the Bank Employees in Coimbatore City” submitted to Bharathiar University in partial fulfillment of the requirement for the award of the Degree of Master of Philosophy in Management is a record of original research work done by L.SARANYA (Reg. guidance and the dissertation University. Coimbatore. affiliated to Bharathiar University. (Mrs.2012 of her study in the Department of Business Management at PSGR Krishnammal College for Women. YESODHA DEVI) Date : Place : .SRIPIRABAA) Signature of the Principal (Dr. (Mrs.) N.

PSGR Krishnammal College for Women. PhD. Department of Business Management. MCom. My sincere thanks are to Prof. PSGR Krishnammal College for Women.ACKNOWLEDGEMENT I express my profound thanks to Smt. Balasubramanian. (Mrs. Nandini. PhD. PhD. for the constant support in all my activities I express my profound thanks to Dr. Principal. Secretary. Director. S. Nirmala. for providing the generous infrastructural espousal rendered for the research. Associate Professor.) S. Dr. (Mrs. Head of the Department of Business Management. MPhil.) N. GRG School of Management Studies for his constant. for the encouragements in all my endeavors. . my parents and friends for their unbound support to make this dissertation a reality.) B. BE. Yesodha Devi. encouragement and support. for her guidance and support throughout my period of study. GRG Institutions.Sripirabaa. I extend my heartfelt thanks to. (Mrs. PSGR Krishnammal College for Women. MBA. MBA. I express my heartfelt gratitude and thanks to my faculty guide Dr. I thank all the Faculty Members of the Department of Business Management for their encouragement and valuable suggestions given during the course of my work. I also wish to extend a special word of thanks to. R.

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