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Independent & Convenience Update January 2013

Independent & Convenience Update January 2013

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Published by CPMInternational
Independent & Convenience Update January 2013
Independent & Convenience Update January 2013

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Published by: CPMInternational on Jan 22, 2013
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INDEPENDENT AND CONVENIENCE UPDATE JANUARY 2013

How can convenience stores best meet shopper needs in 2013?
The grocery shopping landscape has changed significantly and irrevocably. People are shopping little and often and are increasingly tiding themselves over to pay day with a smaller shop. Many are economising by taking products out of their basket or even skipping meals; many are visiting convenience stores every couple of days, often because they see it as a way to save money. They are also increasingly using convenience stores to complement a main online shopping trip. So, how can convenience stores best meet shoppers’ needs and differentiate themselves both from each other and alternative retail channels? Here are some suggestions based on IGD Shopper Vista research:

Become shoppers’ guardian of value: make it clear how you can help shoppers save money. This is not just about price, but becoming a guardian for the shopper and showing how you can help them save money across their entire grocery shop. Clearer promotions are important, while digital innovations can also help, for instance, with mobile coupons. Developing a credible private label range that stands out is also important

Become shoppers’ home of localness: convenience stores have potential to be the best shop windows for locally sourced foods and to help shoppers support their local community. This also ties in with shoppers’ increased demand for freshness. Already, the sector has made good progress in this area, but larger format stores are also improving their range of local products

Become shoppers’ trusted friends: shoppers value friendly, local services and this is a chance for convenience stores to deliver something new. Parcel pick up, home delivery and click & collect services all offer new opportunities for growth

New report reveals rising prices driving retail sector growth
According to a new report from Verdict and SAS UK, the UK retail sector is set to grow by 1.8% in 2013 with total retail spend hitting £300.7bn – the highest rate of growth since the recession began, although it points out that this growth is largely down to rising prices. The findings show that the role of a retailer is evolving with more demand for home delivery and click-and-collect services. Customers now expect retailers to literally go the extra mile to meet their demands and retailers need to take a more pro-active approach to understand what is likely to happen next so they can weather the storm ahead more effectively. Verdict/SAS 2nd January 2013

INDEPENDENT AND CONVENIENCE UPDATE JANUARY 2013

Booker launches seven-week promotion for start of 2013
UK food & drink wholesaler, Booker, has announced it is launching a 40% profit-on-return (POR) promotion to help get 2013 off to a great start for independent retailers. The promotion runs for seven weeks from January 2nd, with more than 400 products on promotion, all delivering a 40% POR for independent retailers. The promotion includes:  39 Euro Shopper products such as chocolate, Energy Juice varieties, coffee and sugar  90 Happy Shopper products including sliced meats, rice, snacks and canned soup  A wide range of brand leaders covering confectionery, snacks, grocery and soft drinks Steve Fox, sales director – retail, said: “This is the biggest promotion we have ever offered our customers. Offering over 400 products at 40% POR will help them increase their profits during the traditionally quiet time of January and February. Booker 3rd January 2013

Sugro expands fascia offer for 2013
The S Stores fascia will be aimed at retailers who are currently part of the group’s Sweetbreak promotional scheme and is intended to give stores a stronger local identity and present a clearer promotional proposition to customers. The group hopes to have S store numbers in “double figures” during the first quarter of the year At the same time, the groups full convenience proposition Nearbuy will be unveiled at a flagship outlet in Braunton, Devon early in the new year. Sugro hopes to establish 8 Nearbuy stores in the Exeter area during the first quarter of the year. Convenience store 30th December 2013

Voucher offer to be trialled in Spar stores
A F Blakemore & Son Ltd has announced that its Spar stores are to trial a series of consumer voucher offers in January. Until the 20th January, customers visiting the stores will be given vouchers for £2 off a £10 spend and £5 off a £20 spend, redeemable between certain dates with exclusions applying. Over 400 stores across the estate are taking part in the trial, including all Blakemore Retail owned stores and 40 independent stores, with participating stores displaying a poster to remind customers to redeem their vouchers. A F Blakemore marketing director Richard Harman said: “We’re hoping the vouchers will encourage customers to return to our stores and increase their basket spend to take advantage of the deals.” Source: Spar 3rd January 2013

SO WHAT SHOULD WE DO?
 Share with the field teams the IGD Shopper Vista research and encourage them to use this information in business conversations with their retailers to help develop rapport and respect. They can also use it as a yard stick to help evaluate store quality and sales potential as progressive retailers will be aware of these opportunities and may have already implemented many of them. Look out for the promotions from Booker and Spar to assess their impact in store and gain feedback from participating retailers and their customers to pass back to our clients. Update call files with the new fascias from Sugro

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