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What is E-commerce? Electronic commerce. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle. and automated data collection systems. etc. teleconferencing. Considered to be the sales aspect of e-business. inventory management systems. commonly known as e-commerce is the buying and selling of products or services over electronic systems such as the Internet and other computer networks(ATM’s. online transaction processing. Internet marketing. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.instant messaging. electronic tickets. Draws on technology such as electronic funds transfer . credit card facility). . online banking . Some common applications related to electronic commerce are the following: online shopping. electronic data interchange(EDI).
hotels etc) and $1billion is online retailing. • Use of e-commerce in INDIA is low as compared to US & UK but is growing at faster rate with large number of new entrants. $6billion used for travel (booking of tickets .E-commerce in India • Internet user base over 100 million. . About 67% of non-travel e-commerce is consumer electronics. • Number estimated to go upto $40billion in next 4-5 years. By 2015 it will be around 39 million users. India’s ecommerce market worth =$7billion (2012). • 8 to 10 million people uses it for e-commerce.
CASE STUDY ON .
com Source http://www. 7.bestindiansites.com Fashionandyou. 8. 4.com 99labels. 3. 2.com Snapdeal. 9.Top 10 E-commerce companies aAs on 02/07/2012 1.com 6. Flipkart.com Infibeam. 5. 10.com Inkfruit.com/topcompanies/e-commerce/ . Dealsandyou.co m Myntra.com eBay Homeshop18.
school supplies. • 2010. • Flipkart is among the top 20 Indian websites has been credited with being largest online bookseller with over 11 million titles on offer. office supplies. air coolers.added A. computers. cameras.INTRODUCTION OF FLIPKART HISTORY • Started by Sachin bansal & Binny Bansal in 2007 focusing only on online sales of books but later on it expanded to electronic goods and variety of other products. art supplies & life style products.pens & stationery. DVDs. personal care gadgets. .branched out to selling CDs. other electronic items such as home appliances. • Considered sometimes as amazon of India. mobile phones and accessories. • 2012 . kitchen appliances. health care products etc. computer accessories and peripherals • 2011.C.
HISTORY • Initially funded by the Bansals themselves with Rs 4. • Total sales :2008-09= Rs 4 crores 2009-10= Rs 20 crores 2010-11= Rs 75 crores Expected revenue by 2014= Rs 50 billion (500 crores). .00.000. Since then raised fund from capital venture funds Accel India in 2009 and Tiger Global in 2010($10million) & 2011($20million).
MARKETING MIX OF FLIPKART.COM .
easy to browse through the products. • Quality level of the products is absolutely fine E. make convenient payments using different methods and better Search Engine Optimization. • Website is great. If we take the quality of books available in Crossword and Landmark is same as the quality of books ordered by Flipkart. • Book was chosen as core product because lower transaction size i.5 million books are available on site.. get product reviews and opinions.PRODUCT • 11. so it becomes easy for the consumer to trust the new Flipkart. easy to use. • Products are packed in such a way that they are Tamper proof.e. weather proof and breakage proof.100. Books approximately starts with Rs.. add products to wish list or to a cart. Derives around 50% of its revenue from selling books online.g. . pre-order products.com.com for 1st transaction rather than mobile phones/cameras • Product line is extensive one as discussed earlier.
288 31.76.357 Not Available 1.PRICE PRICE COMPARISION WITH OTHER E-COMMERCE SITE Product DELL INSPIRON 15 R (Ci3/2GB/320GB/Win 7) DELL INSPIRON 14 R (Ci3/2GB/320GB/DOS) DELL XPS 13 SONY VAIO Z13115 SAMSUNG GALAXY S3 NOKIA LUMIA 800 (Black) SONY DSC HX 100 V (Black) Nikon Coolpix L810 Point & Shoot Nikon Coolpix S3300 (Green) Point & Shoot Flipkart 31.750 14.995 Not Available 79.999 22.987 7.900 22.999 21.712 Indiatimes 32.445 1.987 7.000 37.302 37.295 14.999 22.445 1.600 29.937 7.999 Not Available 14.712 .76.064 39.77.958 79.706 Snapdeal 31.990 24.
• Upper edge in competitive pricing . Shipping expenses. Courier expenses. depreciation. sales and advertisement expenses. • Differentiated themselves by giving best selections. • Roughly about 5-7% profit per book orders which indicates that generation of revenue is on volume basis. Transportation expenses. inventory maintenance expense.PRICE • Price of the product taking account of various expenses such as Supplier expenses. (Video for the same) • Discounts up to 35% across all categories. taxes. office and stationery expenses. best services at lowest best possible prices. Packaging expenses. discount allowances and many more expenses.
• Bangalore • Chennai • Delhi • Hyderabad • Mumbai • Noida • Pune • Kolkata .PLACE Warehouses are located in the following cities. often near airports.
• Unique tool of Sales Promotion is Affiliate on their website. • Having even tie up with Skype for the same on the website for user delight. gift voucher.courier. order status &cancellation and returns.how to order on website.PROMOTION • Majority of Flipkart are employed in Customer support division.shipping. • Publicity is by words of mouth publicity generating trust and accountability to users . mode of payment. • It is the only customer support division in India having 24x7customer support functioning for issues such as regarding choice of the product to purchase.
• Launced their second campaingn • ”No kidding. • Advertising focused on first • Words of mouth from 2007-10 as the advertisment cost wasnot affordable • Focused on Print and TVC from 2011 onwards.used Google ad-words.socialnetworking sites such as twitter.PROMOTION • As internet/web strategy used Google Ad-words. Mouse. Noworries” that we are serious about our promises we • make and experience shopping safely. • Launched their first campaign in tvc on 05/05/2011 with theconcept of Granny. Magic Presenting The Concept ofGetting Books Delivered at Doorsteps at just one click of TheMouse through a Fairy-Tale. .facebook.e-mail campaigns. blogs. delightfullyand with ease.
4500 •30 thousand products sold everyday •Delivery network comprising 27 cities .5 million books •Ranked among the top 30 Indian websites by Alexa rankings •11 categories of products •8 million views per month •2 million plus registered users •Staff strength .Flipkart is regarded among the leading e-commerce organizations of India for the following reasons: •11.
Facilities Provided to the Customers • Flipkart believes in providing its customers with the very best in online shopping and thus offers the following benefits for them: • • • • • Cash on delivery Free shipping 30 day replacement policy Unmatched price range EMI options .
com where users can come and listen to their favorite songs and then connect with other people in their social network. This platform is different from ones like Gaana. . which is an e-commerce store where the members will be able to buy songs.Conclusion • Future Plans • Flipkart has recently come up with Flyte.
Flipkart is aiming to earn INR 500 crores and has previously bought companies such as Mime360 and WeRead.In 2012. However. Experts are opining that in a few years the Indian e-commerce space will be dominated by a couple of online retailers who may or may not have offline establishments. are Flipkart. and Letsbuy. these companies will need to offer consumers with plenty of choices and also handle them properly in case . This will be done because some online retailers will either be bought out or forced to shut down. e-bay. which are likely to do well. Letsbuy is aiming at reaching the 150 crore rupees mark in the same period. The companies.
It will also look to innovate in this domain and try to expand its offerings so that customers have more to choose from. .Flipkart USP The USP of Flipkart is to provide the consumers with the best online shopping experience. The company aims to provide its customers with good value and wants to be regarded as one of the most friendly service providers in the domain. It is also looking to become the biggest ecommerce organization of India while retaining its focus on serving the customers to the best of their abilities.
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