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Wassup May 2012

Wassup May 2012

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The cultural trends magazine from Ogilvy & Mather Asia Pacific Edited & designed by Kunal Sinha Editorial assistant: Nishtha Mehta Correspondents: TariRusbianti (Jakarta) InkeKurniawan (Jakarta) Mala Yutimalah (Jakarta) PiyawatRattanakhachitwong (Bangkok) Elaine Dai (Beijing) Timothy Sarker (Dhaka) NaimaHamid (Dhaka) Neha Punjabi (Mumbai) DonnahAlcoseba (Makati City) Wine Chua-Leonardo (Makati City) Joyce Koor(Singapore) WaqasTahir (Singapore) Naoko Ito (Tokyo) Azusa Fukai (Tokyo) SiddharthRoy (Colombo) Mei Wu (Taipei) Michelle Lim-Chua (Kuala Lumpur) Beatrice Yong (Kuala Lumpur) Josephine Phang (Kuala Lumpur) Serena Park (Seoul) Jackie Lang (Seoul)

© Ogilvy & Mather Asia Pacific, 2012

We usually go to doctors when we have a problem. Wassup takes a slightly different approach: in this issue we speak to them, because we believe that they are a great predictor of social tensions. When they told us that diabetes and cancer are rising as never before, it revealed the true impact of changes in lifestyle that Asians have been experiencing. When they tell us that nearly 80% of children suffer from eyesight problems, it shows us the impact of all the pressure parents are putting on them, aggravated by the uninterrupted hours of being glued to the screen. Shocked? If you are, then start thinking about how brands can play a larger role in stopping these problems. We profiled Successful Asian Men, those in their mid 30s who have leading and participating in the positive change that Asia has experienced in the last decade. While the fields where they’ve excelled are greatly varied, how they’re marking their success remains very predictable: buying expensive watches, upgrading their cars, traveling overseas on holiday. Can we make them think outside the box a bit? An unstable world means that people remain on their guard at all times. Some of the tensions they face are natural (such as the tsunami scare), others – like the North Korean missile that fizzled out – are created by humans. Most are deeply embedded in local politics, and every marketer needs to be aware of that. Tread carefully, because you may just lose customers by being on the wrong side of the tension! Finally, we pay our homage to brands or stores that have faded away into oblivion. There’s a cautionary tale in our obituary: about how staying relevant with changing customer needs, technology, and market conditions are absolutely imperative in every market. We hope Wassup is able to deliver you with the foresight that will enable your business to prosper in Asia.

14 countries. 20 correspondents deeply immersed in popular and leading edge culture bring you Cultural Insights that will make a world of difference to your business.

BANGLADESH

SOUTH KOREA

PHILIPPINES

SINGAPORE

INDONESIA

SRI LANKA

THAILAND

MALAYSIA

PAKISTAN

CHINA

INDIA

JAPAN

TAIWAN

VIETNAM

Knowing you: Successful Asian Men Playing on my iPod Elated about Waiting List Everyone is talking about Tense about Obituary: Brands we miss .contents Look who’s talking: Doctors in Asia Knowing me.

Doctors in Asia tell us about health trends .

From just 3 to 4 diabetic patients in 2004-05. not being able to eat enough. According to Dr. which is pretty oily & flavored. She suggests to eat a healthy diet to prevent diabetes. warm clothes. unhealthy diets and lack of physical activity is on an increase. “China is facing a serious diabetes epidemic”. This clearly reflects a major public health problem in Beijing and diabetes is becoming one of the major common illnesses such as heart disease. alongside. During the conversation she added. Zhang Li Dr. As China becomes wealthier. that people are becoming more dependent on cars and less inclined to walking or riding a bike. I now receive about 15 daily. She also suggests to live a healthy lifestyle: take regular meals and exercise often. "In the past 5 years. eating high-protein foods found in seafood and vegetables. Zhang. Zhang’s observation. diabetes patients have risen sharply. especially amongst the younger generation. Zhang added. China‘s economic development has progressed from. All these factors contribute to increase in diabetic condition. she added. . stroke and kidney disorder”. Zhang Li. poverty to having enough food. more and more people are skipping their meals due to high pressured jobs.Look who’s talking CHINA .“DIABETES” Dr. lifestyle factors associated with diabetes such as weight gain. like. People’s standard of living has improved. leading them to eating out more often. attended college at China Academy of Medical Sciences majoring in Endocrinology and now specializes in Diabetes & Metabolism. “The cold weather in the north makes people eat more fatty foods with higher levels of sugar like meat to keep them warm. and lack of exercise. lifestyles changes. “Choice of meals are getting out of one’s own control and it is one of the key factors causing diabetes” Dr. In the past 10 years. an endocrinologist at Japan-China Friendship Hospital in Beijing. Northern China also sees increased level of tobacco & alcohol consumption”. there are more diabetic patients in the north of China than in the south. says Dr. In big cities like Shanghai and Beijing.

nearly 58% of infants between 6 and 11 months and 38 % children between 12 . Sonali had to spend 8 long years as a medical student before she actually became a doctor in 1995. Poverty also affects nearly 23 % of the households in Sri Lanka and is closely intertwined with household food security. Dr. around 29% of under-fives are reported to be underweight. Dr. educating them on pre–natal nutrition services including iron and folate supplements. She further states that the wide disparities that prevail across the districts of Sri Lanka create major challenges in dealing with malnutrition. Highlighting the dangers of this situation. On the other hand. which directly affected all university students during the period. By this time. As a result. She further shared some alarming statistics on this subject: almost 1 out of 5 children are born with low birth weight. Support for breast feeding. Sonali is the head of the Child Healthcare unit of the General Hospital in Ragama. She also served in various rural parts of Sri Lanka for a number of years.“MALNUTRITION” Dr. it is rather paradoxical that malnutrition affects nearly one-third of children and one quarter of women. malnutrition impacts children’s learning ability and people who survive a malnourished childhood are less physically and intellectually productive and suffer from more chronic illness and disability. . Sonali adds that the immediate and underlying causes for child malnutrition in Sri Lanka range from disease and inadequate dietary intake. this situation will perpetuate over many generations resulting in an intergenerational cycle of malnutrition. (Mrs.) Sonali Goonetilleke Sonali entered the Medical College of Colombo in 1987 amidst the dark era in the political history of Sri Lanka.Look who’s talking SRI LANKA . in some deprived districts. de-worming. rising as high as 37%. Other major determinants of malnutrition in the country include inappropriate feeding practices & micronutrient deficiency.care for pregnant mothers. she was also a mother of two boys. who themselves are more likely to have low birth weight babies. Sonali reveals that for a country that has no significant food shortage and provides for extensive free maternal and child health services. Soon. Sonali married Ushan at the age of 30 and continued her studies. Unless the cycle is broken at some stage. especially if they have their babies whilst they are very young. Sonali mentions that girls who are born with low birth weight grow into women of short stature. she took up the role to serve at the Lady Ridgway hospital for children for the next 4 years. As the causes of malnutrition are many. actions to reduce malnutrition require concerted efforts of several sectors at a national level addressing different challenges . Dr. At present. Gampaha District. to lack of knowledge and cultural factors that influence the utilization of health services and available food supply. monitoring the nutritional status of expectant mothers and nutrition counseling amongst the few.and 23 months are anemic . 14% of under-fives suffer from acute malnutrition when their weight is compared to the weight of a normal child of the same height. successfully specializing in child healthcare. and became a pediatrician in 2004. coupled with support for the Baby Friendly Hospital Initiative and development of National Policy on the Code of Marketing for Breast Milk substitutes should be promoted at the National level.

“Rise in the consumption of alternative medicines & health supplements is a cause for health problems”. which isn’t enough. aged 50 to 70 with kidney diseases and already having a long history of other medical problems such as diabetes or high blood pressure. However. our lack of exercise. “the hard things in life are usually better for you”. Malaysia in particular. .” He tells us. Vincent Wong is the youngest consulting nephrologist (kidney doctor) at the Kajang Specialist Hospital (KSH) in Kuala Lumpur. Dr. has high incidence of high blood pressure.“KIDNEY DISORDERS” Dr. It may seem that Malaysians are keen on taking the easier way out and compensating their unhealthy lifestyles with traditional medicine and health supplements. which he attributes to the our love for food and our sedentary lifestyle. fattier and generally unhealthy compared to a home-cooked meal. his advise to Malaysians is. “People take supplements because it makes them feel healthier but yet they will continue eating their rendang (coconut beef curry) and smoke”. he says.Look who’s talking MALAYSIA . Like every other doctor in Malaysia. However. His patients are mostly the elderly. This has become even more common with the growth of multi-level marketing. for example. This is attributed to our longer working hours but more importantly. star fruit juice can cause gallbladder stones. diabetes and heart attacks. a bustling town on the outskirts of Kuala Lumpur. “We don’t exercise enough perhaps because it’s too hot and our exercise is limited to walking in shopping malls. he cautions that this isn’t a solution or remedy and could even be harmful to your health. painkillers can cause kidney damage. he served his three year service with a public hospital before moving to a private hospital where consultants run their own individual clinics with the freedom to determine their own workload and work hours. however. there are incidences of traditional medicine manufacturers mixing western painkillers with the medicine to make patients feel better. It is a mid-sized private hospital with 160 beds and 30 consulting physicians located in Kajang. Ireland as well as his specialization in nephrology at the National Health Service (NHS) in the UK before moving back to Kuala Lumpur three years ago. He completed his medical training at University College Dublin. Certain traditional medicines may even directly damage your kidneys. Vincent Wong At 36 years of age. He says. We tend to eat out most of the time and the food tends to be saltier. He works regular office hours from 9 to 5 on weekdays and on average sees 10 to 15 patients daily. Shockingly.

likecancer. This can detect genetic causes for major diseases. she stands at the 31st year anniversary of her professional life. For instance. Healthcare Trends While speaking about Thailand’s healthcare reforms. and then we are able to identify potential cancer risk like a professional medical consultant. As part of the treatment. This makes it possible to predict and illustrate the contribution risk from any member of the same family. the doctor explains. With years of hard work put in at the hospital. “As we start to apply genetic studies in medical field. . we can offer 360 degree medical care across the various life stage of the human being.we offer medical treatment from pre-marriage stage to marriage stage and to baby stage” she said.e. we have more knowledge and understand much cause of various syndromes and diseases better.“GENETIC MEDICINE” Dr. “Our hospital provides personalized medical treatment. he will be be summoned to check his respiration system as part of organ system check up”. however. “Medical Genetic Treatment”. Therefore. she’s still faced with new challenges daily. Rungarun Santhadkolkarn CEO. Currently. this hospital also inquires about their lifestyle. Today. their career. “At our hospital we have an innovative technology to make a pedigree of patient’s family. 3. i. . Phyathai Hospital Dr. hemophilia or anything related to hereditary. . 1. Different people need different treatment because they have different make up. “Personalized Medicine”. “360 degree medical care through the human life stages”. if our patient is a traffic policeman who is usually exposed to air pollution. she outlined 3 major trends sweeping the nation at the moment. the doctor answers. What do they need? They need something which can offer the right solution per their individual need. Chulalongkorn Univerisity. not just a general one. a graduate from the faculty of medicine. when getting the healthcare check ups. started working at Phyathai hospital in the internal medicine department. and took new responsibilities of the hospital’s finances & management. she was promoted to be the member of the management board. 2. a number of general packages provided from the hospital seem to be insufficient for people today. “Personalized Medicine is like a tailor-made”.Look who’s talking THAILAND . Rungarun.

and China. . He specialized in this specialty because he did not want to face the pressure of life-threatening illness which often encounters limitation on treatment. such as removing facial moles or armpit procedure. Kwang-Ho Choi Aesthetic fever in South Korea has become a significant phenomenon in and beyond Korea. By the time he opened his first clinic in Hagye . and especially Chinese patients have strong faith and confidence in Korean physicians.S.and anticipates further expansion to U. stem cell procedure is not favored by Korean patients yet due to unfamiliarity. Kwang-Ho Choi. “The number of patients visiting from eastern Asia to receive aesthetic procedures is continuously increasing. As more and more people became aware of the importance of appearance and began investing on new costly aesthetic treatments from rejuvenation to hair transplant. Dr. No wonder a large number of Koreans. Choi quotes. is originally from Seoul and received his medical degree in dermatology from HanYang National University back in 1986. however. He finds it joyful to advise patients who want to look younger and better. gender or lifestyle. Choi’s Dermatology Clinic in Sin-sa Dong. Choi defines dermatology as ‘specialty that is beyond just a skincare’. across Asia. regardless of age. especially K-Pop and K-Drama. Dr. The head of Chois clinic. For more on this phenomenon. a lot of Asians are flying over to Korea for aesthetic treatments. He currently runs three clinics in with more than 80 employees – including cost-specialized counselor . due to low demand for such service. Choi questions this old saying.Look who’s talking TAIWAN . one of the most trendy districts in Seoul. Chinese patients totally go for it if recommended by medical professions” Is beauty is really skin deep? – Dr.a residential area in Seoul – he couldn’t practice limited aesthetic techniques alone. are finding interest in transforming their physical appearance to conform to socially accepted ideals of beauty . Dr. Dr. For instance. Choi explored the potential in aesthetic market and began expanding his clinics to downtown areas of Seoul while adapting variety of new techniques and machines from overseas. we visited Dr. As growing number of Asians become familiar with contemporary Korean wave.“AESTHETIC TREATMENTS” Dr.

Dr. At the best of times. and is a consultant for the top hospitals. the P. the Hindustan Times reported that most hospitals in the city — by extension. in the article. WHO advises three months of medication. most Indian cities — don’t have the facilities to identify the TDR strain. prescriptions. Hinduja’s Dr.7 million deaths in 2009. in Mumbai where he is also a professor at Jaslok Hospital. The first step to prevent widespread and alarming concern towards any health issue in a country is to take individual responsibility – follow the dosages. requiring at least 6 months of pill combinations that have unpleasant side effects and must be taken long after the patient begins to feel well. He believes that he has a bad habit of developing strong relationships with his patients that go beyond consulting based on his specialization – his patients soon become friends and he advises them on most health issues. Just like that even Oral cancer is on the rise because of tobacco consumption and smoking habits. . Health authorities estimate that one patient with active TB can infect up to 15 others. Narayan Nilkant Surgical Centre.4 million cases and 1. D. but it is not enough according to Dr. Shenoy Laparoscopic Surgeon Dr.” And as a follow-up. “The cases we clinically isolate are just the tip of the iceberg. Jaslok Hospital. Shenoy. TB treatment is difficult. according to the WHO. making it more likely that unrecognized cases can go on to infect others. accounting for 9. Shenoy is the lack of individual responsibility that leads to grave concerns in healthcare. Shenoy practices at his own clinic.Look who’s talking INDIA – “DRUG RESISTANT TB” Dr. What annoys Dr. Shenoy’s contention. Physicians in Mumbai are calling the strain TDR. Many of them cannot afford to afford the medicines but many are defaulters. Most doctors take the WHO advice very seriously. Hinduja National Hospital and Medical Research Centre. for Totally Drug-Resistant. The Times of India disclosed that at fist there were actually 12 known cases just in one hospital. And this is exactly Dr. Amita Athawale admits. lifestyle standards and not abuse one’s body. He believes that only 10% of the patients that are advised to follow the prescription for six months actually do so. Sharad N. Shenoy refers to the stream of recent articles on tuberculosis in the papers over the past few months. up there with malaria and HIV/AIDS. Why this is bad news: TB is already one of the world’s worst killers.

but also shoulder and back muscle discomfort. Recently a nurse was put on a IV drip and worked as usual even though she was sick. which is also known as “Computer Vision Syndrome”. parents have arranged for a many a talent classes right from kindergarten phase. Additionally. and low risks of medical lawsuits. long working hours without pay. because of the short working hours. On the contrary.5% in 2011. Taiwan National Health Insurance system has created a friendly medical environment for patients which make it easy to obtain treatment at a low cost. The symptoms not only includes eye lesions. Tseng’s worry goes beyond just patients’ ophthalmic problems in Taiwan. which has intensified the discussion about the medical care profession in Taiwan. low salaries of nurses. Today it’s nearly 20 years since he’s been practicing. it has dramatically increased to 21. Because of issues within the National Health Insurance System. Tseng has observed that the rate of children’s myopia has increased significantly in Taiwan. high income. surfing the internet and playing video games. they are being replaced by television and computers as the new caregiver. onto the working environment of medical professions in Taiwan. many questions have been raised.Look who’s talking TAIWAN – “YOUNG MYOPIC GENERATION” Dr. Due to the prolonged use of computers. with huge competitive pressure mounting around their child’s future. Dr. Dr. With parents super busy schedule’s. Tseng went to medical school to pursue a M. This environment is consequently resulting in the elevated prevalence of myopia amongst primary school students. some office goers and internet addicts are also developing eye problems. and he recently started his own eye clinic. While the rate of myopia amongst 6 year old’s was only 3% in 1986. degree because his parents thought that it is noble to be a Doctor. they want to be dermatologists or plastic surgeons. elementary school students in Taiwan spend more than two hours a day watching television. . Dr. After graduation he served as an ophthalmologist at 3 different hospitals over the years in Taipei. Tseng Hailing from southern Taiwan. During the span of his career. On an average.D. Medical school students in Taiwan do not want to become surgeons or work in the emergency room. and an unreasonable nurse to patient ratio.

USA. India and Malaysia. He says. which aims to foster knowledge exchange between Europe and Asia in matters relating to colorectal surgery. Dr. Francis Seow-Choen. Japan. However. Korea. adorning the walls of his clinic located at Paragon Medical Centre. after Science. Mark’s Hospital. During his A ‘levels examinations. United Kingdom. and never looked back. he also travels frequently to deliver lectures and to demonstrate surgery. Seow-Choen remains humble at heart and believes in giving back to the community. Working does not make one whole. Singapore. One such driven person is Dr. Apart from specializing in colorectal surgery. with 39 chapters in surgical textbooks and more than 261 original articles in peer reviewed surgical journals. Mainstream media interviews and achievement certificates hang in frames. His credentials include being a Visiting Professor to the National Centre for Colorectal Diseases and being the founding and current President of the Eurasian (European-Asian) Colorectal Technology Association. Chemistry and Law. Surprisingly.” . hoping to receive a scholarship to become a veterinary surgeon.” Perhaps his personal mantra can shed light on his determination to make the best out of every minute of his life. He got in. Francis Seow-Choen We all have the same number of hours in a day but sometimes we wonder how some people can achieve more than others. a colorectal surgeon and the director at his private clinic Seow-Choen Colorectal Centre. his dream job when he was young was to be a zookeeper. “Be the best you can be and always do what you consider is right. treating animals was not meant to be. With all these accomplishments under his belt. “Give time to things that are important. It was only after his older sister convinced him that he should study Medicine that he picked up a pen and wrote a letter to the Dean at National University of Singapore telling him that he had changed his mind and requested to do Medicine as his top choice.Look who’s talking SINGAPORE Dr. Studying Medicine at university was his fourth choice. he applied to the Singapore Public Service Commission. Seow-Choen is a pioneer in his field as he has helped established the first colorectal surgery department in Asia at Singapore General Hospital (SGH) after returning from London in 1989 where he worked with world-class surgeons of St. He was only 36 years old when he became the director of the department. He has also published extensively. Germany. Dr. to countries like.

is a one of the sought after Nephrologists in the Philippines. but at the same time has his own practice at the Makati Medical Center (MMC).The biggest medical topic being talked about now is the recent development in Stem Cell treatment. Ramos. He really makes time to talk to you and help you out no matter what time of the day you might call him. Even at an early age. because he is always on-call. Ramos. he decided to specialize in Nephrology (Kidney). But he does try to take half-days on Saturdays and Sunday to be able to relax and unwind. He then did his residency at the Iloilo doctors hospital. After finishing his residency. he is also one of the most accommodating doctors. Though this treatment is not yet widely available in the Philippines. He attributes this to the lack of awareness amongst people about what causes cancer. he entered the Makati Medical Center and became an associate Physician of one of the pioneers of Nephrology in the Philippines. Dr. He started his medical training at the Iloilo Doctors College of Medicine. we still cannot deny the many possibilities and applications this can have. and along with all the controversies it faces.Look who’s talking PHILIPPINES – ‘RISE OF CANCER’ Dr. medicine and healthcare was something that really interested him. wherein during his third year. Aka. He works practically 24/7. At the age of 50 for men and 40 for women. Eladio Penaranda. Dr. He still supports Dr. . The best way to prevent this is to have yourself screened and checked at the proper age. Another good way is to just keep yourself informed about the different causes and try to live a cautious lifestyle. Lads Dr. but rarely do people know that everyday things that they do can actually make them prone to cancer. People may know what cancer is. Not only is he a trusted expert. EladioPenaranda. Lads as most people call him. or Dr. An alarming trend he notices is the rise in cancer which has gone up from last year.

SAMs Successful Asian Men .

he was awarded JCI The Outstanding Young Person of Singapore in 2009 for humanitarian and/or voluntary leadership. what keeps him going. For his efforts. He is currently pursuing a Masters of Science in Communication Management at Singapore Management University. Terence graduated with a Bachelors of Science in Psychology from the University of Sheffield. The 37 year-old frowns upon complacency and is always striving for improvement. One of his senior commanders imparted: ‘Look ahead. When asked to describe a career defining moment. He is actively involved in grassroots activities. and Nepal. Terence recalls his days in the Navy where he attained invaluable leadership and teamwork skills.Knowing me. As one of the founding members of Project Happy Feet http://www. a non-profit group that empowers lives of underprivileged children and youth through education and training in places like Cambodia. Terence is no stranger to humanitarian and philanthropy efforts both in Singapore and overseas. he shares. think safety. He then merged his company with the Asian subsidiary of US-headquartered global consultancy Emergenetics International and oversees business expansion in Asia as CEO. Project Happy Feet.projecthappyfeet. “Life is a huge container truck of exciting opportunities and we must choose to make the best of it. the belief to make a positive difference in any way. Caelan& Sage. he surely walks the talk. take charge’ which still resonates with him today. Terence Quek. UK. Emergentics International-Asia.org. despite the occasional disappointments and frustrations. Vietnam.” For Mr. . In 2007. he left his stint at the Singapore Navy after 13 years of service and co-founded a strategic communications consultancy firm. Knowing you SINGAPORE Terence Quek Director of Emergentics& International Director of Communication and Outreach.

which department is hiring and why do they need to hire. . If you perform well.” During his 6 years at Unilever. “To me. First. in Jiangsu province. The first thing he did after graduation was applying for the management training program at Unilever. His old boss at Unilever has been helping him on his path to becoming a successful business man. he even chose Vehicle Engineering as his major when entering college. I’ve learned diving because of him. After a couple of interview rounds. they’ve already built a good and fixed promotion system. everyone has the same opportunity. Paul has been promoted four times already. However. after studying engineering for a while. Paul has already established himself before he turned 30.” Paul mentioned. he adds. I believe to be insightful and indentify the problems at work and be able to solve these problems innovatively. he self studied marketing and practiced English in his spare time in order to find a job at a foreign company.” Paul outlines. he gradually realized that it is not exactly what he likes and his personality doesn’t fit this work type. Paul was born and raised in Nantong. I often travel to places that have beautiful beaches where I can relax and dive. invite him to a chat and share my point of view and thoughts at work. “a man should be established by the time he reaches the age of 30”. he is a true friend. Thirdly. I dare to talk to my boss every once a while. you will have a chance to be promoted. Knowing you CHINA Paul Wu There is an old saying in China. He has been giving me valuable guidance to help me balance work and personal life. there are other things that can help you to be promoted faster. Secondly. He moved back to Germany last year but we still talk to each other through emails and Skype calls”. Therefore.Knowing me. However. When he was a young boy. “Having a mentor is also very important. He is more than satisfied with his current life. my old boss is more than a mentor. his dreamed of becoming an engineer because he thought it is a cool job to be able to create things. “In large foreign companies. I keep good relationship with HR people so that I could be the first one to know about any internal hiring positions . He was the product manager for a new brand launch for two years before he moved to his current job. he got in the program and received his first promotion at the end of 2006 as Brand Supervisor because of his excellent performance at work. “Good things don’t come without a reason. Paul graduated from Tongji University in 2005. He currently lives in Shanghai and works for one of the world’s largest fast moving consumer goods companies as Group Product Manager. you need to have good eyes to discover the opportunities to become successful. However. It helps me to get ride of my work pressure and rethink about problems at work and in personal life.

” Paul mentioned and his face lit up. Paul finds his new job fulfilling and feels confident about his financial status.” He uses his new car for commuting to work and getting around in the city. and they can also learn from each other. he purchased a Volkswagen Scirocco car. Moganshan.Knowing me. so we will need more time to know each other before we tie the knot. if everything goes well. plus it offers 2000 meters water resistant with helium escapement valve. I have quite a few cousins but they are not quite like siblings whom you can grow up in the same family. I fell in love with the design of this watch immediately. “I am the only son in my family. “I started my new job 9 months ago and I want to bring my work to certain level before I get married. it is quite lonely growing up by myself. like. Good things come in pairs. I am too busy with work and I can’t see my girlfriend as often as other young couples do. I go to the gym three times a week and I also play various sports such as Tennis and basketball. he is planning to buy a house and get married in three years. I love sports. Knowing you Currently.” Paul explained. and I chose this car because the design is somewhat sporty which allow me to express myself. . He sometimes takes few friends for weekend get aways. I want my child to have someone to play with. He has recently also purchased a Breitling Super Ocean Steelfish watch as a birthday gift for himself. “I have been looking for a luxury watch with sporty design and affordable price. He is also hoping he can have two children. He and his girlfriend have been dating for half a year. “I personally favor German brands. Two months ago. Paul is not only satisfied with his new job but also feels happy about his new relationship. Maybe I can even wear it when I am diving.” Paul laughed.

and Leyxton who is 4 months old. And even without a holiday planned for the rest of the year (the two little ones make this near impossible). he has established his business by trying to stay relevant to a new generation of artists. It’s an all-in-one audio facility that does everything from recordings. Nick has always been passionate about music. In life. and even landed a record deal at 18! At an education fair in high school. he was inspired by a brochure of a professional recording studio which eventually led to a Degree in Music Production and Engineering at the Berkelee College of Music in Boston. His production house has started to generate a lot of buzz regionally. At times when he is overworked. aged 3. it was a “natural progression” of passion into a profession. who owns The Ark Studios. have two kids – Leanne. Massachusetts. For him. along with celebrating the small successes along the way. He was lead guitarist in a band at the age of 16. “What kind of a legacy do I want to leave behind?” and “What are the most important things in my life?” His answers help to ensure that he has his act together at all times. Nick looks forward to seeing his kids grow. a 36 year old entrepreneur. he says that he looks forward to coming home to be with his family. he’ll stop himself to ask. digital mastering. and music for albums.Knowing me. The defining moment in his career came with the move. Pacing himself is crucial. but with a special focus on the local and international music scene. when he decided to build his own production business. He moved back to Malaysia at the age of 27 after having a successful career in music production in America. This year. Nick believes in realistic goals. television and movies. Over the years. radio. with high-end clientele from Hong Kong and Japan seeking his services. . Knowing you MALAYSIA Nick Lee Meet Nick Lee. He and his wife Lindy. a production house in Kuala Lumpur.

Vision Solution. he claims that it is his hobby.S Seynanayake College and was a theatre fanatic right from his early age. proper ways and means to set about targets and to approach objectives etc. Jawbone bluethooth etc. he says. The inspiration for him to start his own business originated from his aversion to work under someone else. and now believes he lives a complete and happy life. He considered that as a hindrance in moving up the career ladder. galaxy S2.Knowing me. . his true passion for the theatre was never lost. The defining career moment in his life was when he started his own business 3 years ago. He proclaims himself to be a “gadget freak”. a local marketing distributor for several IT based businesses such as Symantech. “I have never had a mentor as such. The most memorable day of his life was the day he got married at the age of 33. After getting the necessary professional qualifications. However. owns a lot of up to date gadgetries such as an ipad. such as initial market penetration. His philosophy is to lend an ear to the advices given by others but always have a method to filter them to suit the need of the moment. his laptop is an imac. Light and Magic is his own Theater production company where he creates wonderful theater productions. but I have always had my close friends and family to advice and support me with the decisions I needed to make in life”. Although his first love was theatre he realized at a certain age that Sri Lanka doesn’t offer much scope in the theatre industry. Jawbone jambox. The first car he bought himself was a Honda Civic and lives in a luxury apartment in the heart of Sri Lanka (Kotte). checkpoint and many more. Stage. He well understood that starting one’s own business would not be an easy task as there are so many contingencies to prepare for. he is now the proud owner of South Asian Technology . Knowing you SRI LANKA FerozeKamardeen Feroze is a successful entrepreneur/ dramatist who studied at D. Which lead him to peruse an education in CIM and went on to graduate as a qualified marketer. Although he chose IT as his career.

Knowing me. he has managed to grow his father’s business 5 times in the past 3 years.” Donald W told us. To reach such success. tactics and tricks that works in Indonesia. He has no fear in his future or career but has deep concern in Japan’s energy & economic future. Most of them agree that they learn a lot more by doing and college seems less significant as they get to deep dive into the real working world. although many ended up working in the business sector. Knowing you INDONESIA Dennis W / Donald J Success.000 a month. He travels every two weeks to the Middle-East and Asia to negotiate with leading energy companies. especially abroad.” said Dennis J. Thus. he pays ¥200. he cannot travel without his favorite Macbook Air for it makes it so easy to carry & use in planes. it is a never ending struggle. Fathers and uncles have been the best mentors in teaching them the mindset. thus. His trading company is one of the biggest trading firms. He wouldn’t have been in this business. Using these tricks. . Europe. All of them agree that many a time it takes more luck than hard work. cues and persuasive language you can’t learn in school. either in the US. and admiration . has been building his career in global energy business. he feels responsible to support the domestic economy with the energy business. He is not married as yet due to his busy schedule but has a girlfriend. Many successful Indonesian young men studied abroad. or for some. 34 years of age. means being able to live independently and to leave a legacy. which is also his family business. Most of them took business as major. Not surprising. “These tricks. to Indonesian men. the man who is in charge of the business development of one of the biggest pharmaceutical companies in Indonesia. called “Shosha”. if it wasn’t for his father who’s actually the owner of the trading company and travels often too. language skills and connections. and is planning to get married soon. which is well-known for its great network around the world. respect. wears Bretling wrist watch for it’s history of aircraft engineering. young Indonesian men agree. located in the center of Tokyo in a 2 bedroom rented accommodation. JAPAN Kenji Yamamoto Kenji. His father has become his greatest mentor.in that order. Time is the most essential element of his daily life. Living in Shiagawa. “which will make people remember you with fondness. which is where they got their business skills. a very specific major like biochemistry or engineering. or Australia. which is nearly double the price compared to the average rent people his age spend on.

He bought his first car soon after joining his first job. His defining career moment was when he joined British American Tobacco (BAT) Bangladesh. at Grey. His mentor gave him career advice. at the age of 22 and it was a Toyota Corolla EE90. BanglaLink and at Samsung before he joined Grey and finally started loving what he does. his current favorite is Omega. He bought his first house just six months ago (actually booked an apartment under construction). He did not expected to be working in a creative agency when he was young.Knowing me. Owning close to 20 of them now. . and showed him the path towards success. not nurture his passion and talent for creativity. Knowing you BANGLADESH Simon Monsoor Simon is in his mid-30s and currently works as the Director of Marketing Sales. a leading creative agency in Bangladesh. His current laptop is a Compaq. He worked at BAT. His passion for watches is unmatched. had his first child at 31. That’s where he met his mentor. He completed his schooling from Government Laboratory School and graduated from National University Bangladesh with commerce background. He got married when he was 25. but he inherited his first house when he was 22 from his parents. He fears working in a non-creative work environment where he might be forced to just do his job.

He planned his career path to achieve goal of becoming a marketing manager within 5 years in the same company. Later he decided to switch to another company to give his career a further boost.. imbibe various cultures. he now prefers to buy 2nd hand cars. His first home was bought at the age of 29 with the intention to marry.Knowing me. His passion includes wearing luxury watches like Tag Heuer. And then it came! He was promoted to the position of Marketing Manager at the age of 28. Within his initial working years. For now the focus is on his baby’s growth development. On the personal side he seems to have planned it all. Rolex and collecting classic car models. from working with the engineering department to devising research methodology. learn the art of adjustment. Knowing you THAILAND Pairoj Jongprasanwong Pairoj graduated from Thammasart University International College. His next 5 year plans include traveling around the world with his family including his parents. His belief of “every bad story will have a good story as well”. He’s already planning to send his child to an international school when he grows up. what he calls the right age for marriage! Soon after he & his wife had their first child. He advises not to be too serious about tomorrow but spend life in the present. Thailand and realised that this is the career he wants to pursue. When he was 24. Having bought his first car at the age of 27 with his entire savings. from analysis to product development. Now he’s with Pacific healthcare as their Brand manager. finally applying theory to practice. he received great opportunity to take larger responsibilities. He married at the age of 32. he began to work as a marketing executive in Hitachi. have more privacy & live separately from his joint family. He mentions that he’s not worried about the future as he plans everything and things happen accordingly. majoring in Economics and minor marketing. . languages.

the natural cycle of getting married-having kids was pushed back. Compared to the previous generations of marrying in their early 20s and having an average of 4 children before thirty. he shares. He has been married for three years and they do not have a child yet. SAMs and their wives worry about their health. very different from the 30 year olds of the previous generations who did not have much disposable income. having kids later. take it one step at a time and pretty soon I will get where I want to be”. Filipino men have taken to marrying later. Lots of Philippines’ new generation corporate job holders can easily afford to buy their own house and cars. “My dad used to tell me to not rush. Knowing you PHILIPPINES Nico Alcoseba 34 year old Nico is the Head of International & Domestic Data. and further studies in Wharton. At an early age. Lani. one of the country’s most prestigious universities. as they are certain they can provide a comfortable future for their children . Nico aspired to hold an executive position. followed suit. However. inspired by his father’s career. This is largely attributed to SAMs finding partners who were equally successful women.Knowing me. He wears a Panerai chronograph.a price they pay for their hectic lifestyles. Because both have invested additional years to their careers. Due to this. Both hold executive positions in large corporations. as they have contracted minor illnesses at an early age . his MBA in De La Salle. PLDT Business Solution. their financial worries are fewer. Nico took his undergraduate degree in Ateneo de Manila. His wife.

His work involves various kinds of people. such as investment. his supervisor is willing to share his life experiences. David was sent to writing and painting classes to develop multi-disciplinary interests. Knowing you TAIWAN David Tan David. He enjoys his life. To David. and the education of children. his father had high expectations for him. fond of photography. both at work and beyond. David has not planned to buy a house in Taipei. Rolex is his favorite watch brand. His supervisor not only directs his work. In the future as he has children. Because of Taipei’s unreasonably high housing prices and a 20-year mortgage. David also wants to fulfill the responsibilities of being a husband and a father. including colleagues from different departments within the company and people from opposite sides on the court. in which entering the higher education level was set as his top goal. his supervisor is like his older brother. For him. "Because I want to give my children and my family a good and reassuring environment" says David. whiskey. When David was a child. He & his supervisor get along very well.Knowing me. taking care of the family. His father’s hope included entering a good university. He has engaged in legal work for over 10 years. he plans to buy a house in Taipei. and even go abroad to study. and fashion. Like his father took care of his family. but reminds him to establish good interpersonal relationships within the company. He married at 31 years of age and has no children as yet. classical music. traveling. buying houses. . age 35. and this is what he wanted to do since he was young. David studied in a strict private high school. Additionally. and he adores his Apple laptop. it is serious but interesting work. is a middle manager in the legal department of a well-known security company in Taiwan.

Domestos Global. Aalap well managed his romance alongside his education. Prior to this role. leave that and concentrate on your measure of success’. “the defining moment of my professional life came in 1999 when I did not get through to the IIT engineering entrance. They don’t yet have a child. . Pond’s South Asia. Unilever. he undertook a 3 year Customer Development assignment as Area Sales & Customer Manager for Madhya Pradesh Rural geography in India. Knowing you INDIA Aalap Sharma Currently working as Senior Global Brand Manager.” Talking of his mentor. He got married at the age of 25 to his high school sweetheart. he worked for 3 years as Senior Regional Brand Manager. a Maruti Swift Dzire. He bought his first car at the age of 27. Aalap joined Unilever in 2005 and after his training. His role has special focus towards Asia. I did not know about the stream of marketing. Africa and Latin America. he completed his MBA from the prestigious IIM-Bangalore (2003-05). He further adds. “as a young kid.‘Most people spend their lives trying to figure out what others think of them. And how he’s in the process of buying their first house. topped the CAT entrance exam in 2003 with 99. With an engineering degree from Delhi University. I saw that those around me had stepped up their game and I had a lot to do to catch up. he mentions his first boss and what he preached . Aalap’s job involves leading teams located across the world in delivering innovations to enter and expand the toilet & bathroom cleaner markets in their respective geographies as a ‘Market Development’ expert. I went with the flow”. Aalap says. I promised myself that I would not let go of another chance to build my career and with some hard work.99 percentile. I thought about becoming an engineer because that is what all my friends seemed to be doing.Knowing me. Then his role involved creating mixes to grow the range of Pond’s talcum powders and develop a Market Development strategy to expand the facial cleanser market in South Asia while gaining disproportional share for Pond’s.

Knowing me. In Business school. like many of his corporate peers. . From Guess Chronograph to Tissot and Tommy Hilfiger. Aalap. He carries his company provided Dell laptop. Of course. I have made mistakes along the way and those are the dimensions which I seek to excel at in the next stint”. he adds. in the past or in the future. Each to match with his clothes and mood. he answers. Knowing you Not surprisingly. the next 10 leading and the 10 after that maximizing financially.small or big. His measure of success is in the way he reflects upon various success . I thought that I wanted to spend the first 10 years of my professional life learning. I am attached emotionally to my parents and would like my success to reflect in their lives too”. “I find that I have been reasonably successful till now but neither a shining success nor a mediocre student who pottered along. owns 9 watches. His dream is to own a Patek Philippe soon. When asked about his biggest fear. I have had 2 good stints and have the promise of a challenging one next. “I fear not being there when my family needs me the most.

*or any other music player .

com/watch?v=A 5Jz2LbnOAM PHILIPPINES MALAYSIA Remake of "Ra Sihinen” ShihanMihiranga (Originally sung by NamalUdugama) http://www.be/SjHTJywVmAI BuskerBusker 1st album Cherry Blossom Ending) http://www.youtube.youtube.jp/greeeen/ http://www.universalmusic.com/watch?v= QKvf2mFwuc&list=UUOvzTEmaL55GG0 nUj0dCaMw&index=9&feature=plcp GReeeeN ORANGE http://www.com/watch?v=lTOyah w-lJE Gotye (Album: Making Mirrors) Somebody That I Used To Know http://www.com/watch?v=LYG EiH7FWZg SRI LANKA ‘Mata HeenayakWela’ DamithAsanka http://www.youtube.com/watch?v=tXV7dfvSefo&ob=av3e 여수밤바다 Night Sea) (Yeo-Su http://www.com/ watch?v=TV4vJe3jgAE .youtube.com/watch?v=8UVNT4wvI GY KOREA Yuna Terukir Di Bintang http://youtu.youtube.youtube.co.youtube.Playing on my iPod* JAPAN SINGAPORE “Come Home (Geylang Song)” Eli http://www.

youku.com/watch? v=qH-LC0iNc7o INDONESIA Kon-kang-kang 25 Hours ‘Apalah (ArtiMenunggu)’ Raisa http://www. Someday I’ll Fly http://v.youtube.html THAILAND http://www.M.youtube.com/wat ch?v=Q_8cI-j34dU G.youku.com/v_show/ id_XMzc1NzI4MjQ4.youtube.com/v_show/id_XM zMzMzcwNjc2.com/watch?v=nx_kW1f5 W6M http://www.com/v_show/id _XMzUzNTkzODY4.com/watch ?v=6Df3d75YgXM .html Jin Sha INDIA & BANGLADESH ‘PyaarkiPungi’ Fdrom the movie: Agent Vinod The Magic of Love http://v.com/watch?v=d8DqsSB bRtg&feature=related Chun-Mai-Tord NekoJump http://www.youtube.html BANGLADESH ‘SheshGaan’ Nemesis http://www.youtube.youtube.youku.com/watc h?v=YWZ2-WEMdDk Playing on my iPod* CHINA Milkshake Love In The Buff http://v.TAIWAN ‘Count on Me’ Show Lo http://www.E.

Elated about … What’s giving people great joy? .

Elated about SINGAPORE Project Hello Stranger When was the last time you went out of your way to make a stranger smile? The fast paced life in Singapore and the constant economic development has inevitably caused people to build walls between themselves. but with just a simple belief of spreading happiness and warmth amongst strangers.youtube.com .com/watch?v=Td7-xkI5n4c They debuted on 18 March 2012 where they took to the streets and held up huge cards that greeted ‘Hello Stranger’ before flipping to the other side. which said ‘Honk if you’re having a great day’. Project ‘Hello Stranger’ is a voluntary movement by a group of youths who are neither out there for money nor for fame. This movement involves guerilla strategies and engagement of Singaporeans mainly through social media as they roll out different activities to get them to show their softer side. with many drivers excited to pitch in the cacophony of honks. with the pedestrians also feeling pleasantly surprised. leaving a city devoid of soul.  For more on their fun and meaningful projects http://hellostrangerproject. high-fives were also on offer at Raffles Place MRT station during the morning peak hour of Friday the 13th (April). http://www. The results were positive.wordpress. Additionally. These may be small gestures but what a great way to start someone’s day.

says the government does not need to raise fuel prices at all in fact.Elated about INDONESIA Protests prevent rise in fuel prices After a long big protest for few days. While people feel relieved and happy about the announcement. As he spoke. not tomorrow. Finance Minister Agus Martowardojo told reporters at the Presidential Palace he was “optimistic” the government would be able to apply the planned 33 percent increase in the price of subsidized fuel to Rp 6. an economist who is also a member of the Indonesian opposition. expressed confidence that it would be able to proceed with its plan to increase the price of subsidized fuel next month despite strong opposition from political parties and labor unions. Finally on March21st. Indonesia Democratic Party of Struggle (PDIP). the government on March 21st.” said Bambang Brodjonegoro. many realized that this is just a temporary escape. thousands of union workers started to march towards the palace from the Hotel Indonesia. If nothing else.000 per liter. it is using this opportunity to manipulate the masses. “Not today. not anytime soon. the protest succeeded in buying some time. the government decided not to increase the fuel price from April 1st. with some of them turning violent. There were also demonstrations in cities across the country. the government has the right to increase the fuel price to keep them away from losing money. While canceling the price increase. about two kilometers to the south to protest against the subsidy cut. the head of Fiscal Policy in The Monetary Ministry. . the government has decided to establish a new policy where in if the market price of oil has increased more than 15% in the past 6 months. Kwik Kian Gie.

the taxi driver refused to take the money from the young man. instead. Guangdong province. “I don’t want to take your money because making money is easier for me. the post has been forwarded for more than 64. When the young man was about to get off the car. . “I am no great person but I want to pay for the young man because I I make money easier than you do and I want to support you to continue doing what you just did. another elderly man who witnessed the taxi driver helping the young man took the cab.” Another netizen also commented. One netizen commented. 2012. the taxi meter showed the ride cost as RMB 14. “I feel so touched by the story and I really hope everyone of us can pass along the warmth to people around us so that kindness and humanity will exist in the society forever. you should be part of the community that passes along the kindess and humanity. a blind young man was taking a taxi in Meizhou city. chatted with the driver the whole ride.000 times and received more than 10.” On April 17.000 comments. The world will become a much better place if we all start doing this!”. posted the whole story on China’s largest micro-blogging service Sina Weibo. And when the taxi meter showed RMB 14.5. “No matter you are rich or poor.Elated about CHINA Kindness and Humanity Among Strangers On the afternoon of April 16. with the online ID “yaoyao521”. the daughter of the taxi driver. However. Within few hours.” After the young man got off. he supported the young man to get off the car and said to him. the elderly passenger gave the taxi driver RMB 30 and said.

27. as opposed to the technology-driven ones that kids experience today.be/CzkAPMWNSGc . Viewer comments reflected their sheer happiness seeing the video bringing back their happy. Digi’s quick and astute actions allowed it to effectively capitalize on a pop culture phenomenon in progress that perfectly embodies their own campaign. simple childhood days and some even remarked that the video sparked a sense of pride in their uniquely Malaysian childhood and in the Malaysian talent that produced such a well-made video.” he said. 25. Most remarked the video evoked a sense of pride among those who grew up in the 90s with the “real” childhood days they had. which was also automatically entered for Digi’s WWWOW Internet Awards. garnering 1 million views along with countless ‘shares’ and blog posts in just four days after its upload on Youtube. and Rueben Kang. When we were kids we saved money to buy rubber bands and multi-colored pencil boxes. the inspiration came from an outing at a restaurant: “The family next to us had 3-4 kids. The idea for the video draws from the starkly different childhoods that kids who grew up in the 90s experienced from those of today. of JinnyboyTV. Following the video’s considerable impact on Malaysian youths. Watch My Generasi at: http://youtu. Co-produced and co-directed by Jin Lim. participants recorded and uploaded their own interpretation of My Generasi.Elated about MALAYSIA JinnyboyTV’s nostalgic video of our childhood days in the 90s A locally produced video has been bringing smiles and even happy tears to the faces of Malaysian youth who did their schooling in the 1990s. the seven minute video titled My Generasi (My Generation) recalls Malaysian primary school days in the 90s before the proliferation of smartphones and gadgets. As part of the contest. all of whom were busy with their phones and gadgets. telecommunications youth brand Digi decided to leverage on the popularity of the video by sponsoring a smartphone give away contest. The simple video struck a chord with the young Malaysian netizens. According to Rueben Kang.

86.167 catches with 20 stumpings in Tests and also 315 catches with 80 stumpings has been outstanding. and the award he received is not only a global recognition but a national achievement as a true son of the Sri Lankan soil. The match garnered 27. he has scored 10472 runs in 325 matches with 13 centuries with an average of 38. Kumar now joins a special brand of great cricketers dating back to 1889.21. 4am. In the ODIs. His performance behind the stumps. 34. He has scored 9382 runs in 108 Test matches with 28 centuries with an average of 54. JAPAN Women’s World Cup Win The victory of Women’s World Cup soccer has been a nationwide exciting news across Japan.Elated about SRI LANKA Sangakkara Makes Sri Lanka Proud Sri Lankan Cricket recently congratulated Senior player Kumar Sangakkara on being named the International Cricketer of the Year 2012 by the Wisden Almanack. was picked by the Wisden as one of its five cricketers of 2011. Their dramatic come back has energized Japan.7% viewer ratings despite being aired in the wee hours of the morning. It elevated the mood of Japan which had been depressed after the earthquake disaster of March 11 2011. . Sangakkara.

said he has rewarded the driver with two gold necklaces. 60.Elated about THAILAND A Taxi Driver who returned 13 Million Baht worth of Gold !! Taxi driver Saksri Kesseekaew. This reflects the Thai society and quite a few foreign tourists have praised Thailand for this. one weighing three baht and another weighing two baht. is a gold shop owner in Ubon Ratchathani. He opened three of the boxes and found many gold ornaments inside. alongwith 500. He told police that he mistakenly left gold weighing 540 baht in the taxi but could not remember its license plate number. . He asked his friend to call the Police Radio FM 91 station to broadcast details of the incident and help find the owner. He also drove back to the areas where he had picked up and dropped off the passenger who left behind the gold. Mr Saksri said there were 10 boxes of gold in the bag. The gold dealer. Mr Akekarat. This act shows the kindness of Thai people . 56. told police that he was worried after he discovered a bag full of gold jewellery left in his car by a passenger in Bangkok. Akekarat Kanokwannakorn.000 baht in cash.

This year.” -Randy Jackson. . Already through to the semi-finals. It is anticipated that each American Idol season. BANGLADESH Country wide strike ends! People are thrilled that the three day strike is over now.Elated about PHILIPPINES A Filipino’s shot at fame in ‘American Idol’ “This girl is one of the best singers in America – ever. the judges used their one and only SAVE of the season to keep Jessica on the show. Jessica is predicted to be one of the finalist until she got the lowest votes during Top 7 of the week. “Hartal” as called in local language. it is Jessica Sanchez. Filipinos local and abroad are abuzz online rallying to keep support for Jessica to the end. But in one of the most dramatic turnaround on the show ever. People are going back to their normal lives. People have thanked the opposition party for lifting off the strike. judge Filipinos have always been proud of their singing talent especially when they have one of their own gaining popularity in singing contests internationally. In Bangladesh it’s being seen as a very positive action from a political party initiating the strike call-off and allowing people to live their normal life. a Fil-Am will get a shot at the title.

000 government quota seats offered through single window counseling went vacant. More than 100 new engineering colleges have sought approval from the All India Council for Technical Education this year. The university is responsible for conducting the single window counselling system. . The state has set up three new government engineering colleges that will start taking students from 2012-13. The students from the high school from where he graduated.000 seats are to be added to the engineering seat matrix and there is no need to book a seat in a top college or otherwise. INDIA More engineering seats this year Last year. More seats will be available through single window counselling than last year. as part of a tribute to his victory. On the game day. But there is no need for parents to worry. experts advise parents. 42. and several existing colleges have been allowed to add additional seats and start new courses. Parents who remain doubtful could just look at the numbers to feel reassured." said Anna University vice-chancellor P Mannar Jawahar. Chen is Taiwan's first pitcher to have won games in both the Japanese Professional Baseball League and MLB. many fans gathered to watch the game.Elated about TAIWAN Wei-Yin Chen’s first ever MLB win Taiwanese pitcher Wei-Yin Chen got his first win in his Major League Baseball (MLB) career. This year. "We haven't received complaints of seats being sold or bought. an estimated 28. even lined up at the campus in a particular way to display his last name. “CHEN” .

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2012 at 8:30 p. Some Taiwanese fans waited 3 to 4 days before the official ticket opening day in front of the ticket office. they have already sold out. The Born This Way Ball world tour includes a performance at Bangkok’s Rajamangala National Stadium on May 25th. . Although the most expensive seats for the concert were priced at nearly $430. LADY GAGA CONCERT With only a month to go. Lady Gaga will soon make her second visit to Taiwan as well. As part of her Asia tour.m. The concert takes place in May. amidst high police security. Gaga will perform her latest album Born This Way as well as music from both The Fame and The Fame Monster. most Thai fans of Lady Gaga are counting down to the most anticipated concert of the year by the world's most famous superstar.Waiting list THAILAND & TAIWAN. In this brand new tour.

. and water. Far far from it.Waiting list SINGAPORE. made just from rice malt. salt. the most popular recipe site in Japan. Amazingly shio-koji has become so popular again since 2011 that many recipes are being introduced on various TV programs and blogs. KFC thinks so. with many stating that they cannot wait to sink their teeth into the burger. However. In fact. In the old days. this ‘bunless’ sandwich is not your typical low-carb diet choice. JAPAN. Phew! Judging by the 2000 ‘likes’ for the Double Down post on KFC Singapore’s Facebook page. KFC’s latest Double Down burger has probably twice or three times the number of calories. as the buns have been replaced by two thick. DOUBLE DOWN BURGER Will a burger be a burger without the buns? Well. and matured to become what it is. Everyone is looking for recipes using Shiokoji and it has been the number one word being checked out on Cookpad. sliced cheese and creamy mayonnaise. mostly because of it’s health benefit. Japanese used shio-koji as the dip to pickle vegetables/fish as a preservative. SALTED RICE MALT Shiokoji is a salt-marinated rice malt which was originally an old Japanese seasoning. New Shiokoji products are being introduced everyday and even Shiokoji jam has been a huge hit. fermented. juicy-on-the-inside and crunchy-on-theoutside chicken patties and are stuffed with turkey bacon. people are welcoming this burger with open arms and hungry stomachs. All these three ingredients are mixed. as well as for staying healthy.

Only fans who could mention the SUJU personnel name was allowed to buy the ticket.com/tv/photos http://hot. Junior sky seat priced at around US$55. Fans went crazy hunting for tickets both online and offline. negotiated for an additional concert day. the fans celebrated. Super Junior is boy band from Korea. The public ticket sales was in news as it created lot of chaos. their enthusiasm doesn’t seem to cease. Finally it became a 3 day concert. was the most sought after. Teenagers from outer Java island such as Sumatra. many teenager cried for not getting the concert tickets. and some brands held online free SUJU ticket contests on twitter. Bali and Sulawesi spent their saving. Source : http://i.detik. With its live performance. from 27-29 April. Seeing the rocking response SHOWMAXX. Indonesian Elfs ( the name for Indonesian Super Junior Fans) have the opportunity to see the Super Junior live performance on 28-29 April 2012. 6000 tickets were sold out. As soon as the concert information was released.Super Junior World Tour 2012 Finally. The public sales venue couldn’t accommodate the fans. the organisers. Within 2 hours. Initially the concert was scheduled for two days. flew to Jakarta with their parents just to buy the ticket.Waiting list INDONESIA. Indonesia seems to have been swept by the Korean wave. To avoid havoc at the public ticket sale venue.okezone.com/music/ . SS4INA. Super Show 4 . The fans who are mostly teenagers are very excited and enthusiastic with the concert. promoters offered a selection question.

" said a widely forwarded microblog post. ." The 1997 movie was a phenomenal success globally. "I've waited for close to 15 years. who lined up for tickets outside a cinema in Hohhot. given that the same censorship allowed the movie to be screened uncut back in 1998. adding that the movie highlights a sore point in today's society. many fans are disappointed." said Qi Lunna. Market analysts believe the 3D "Titantic" is likely to gross over 500 million rmb in mainland cinemas. Three IMAX cinemas in Beijing were packed for the movie's debut screening on the first day. A ticket to see the Titanic at that time cost 25 rmb. "I have watched Titanic seven or eight times. posed nude for the sketches. Some fans were upset about missing out on the romantic but controversial scenes in which Rose. she said. Chinese moviegoers flocked to cinemas and lined up for tickets to see James Cameron's epic "Titanic" in 3D. Cinemagoers were especially annoyed. However. at most. Still. "I'm here for the story rather than the visual effects. that materialism is eroding pure relationships”. until the release of Transformers 2 in 2009. according to media reports in China. It's such a touching love story. and grossed 360 million rmb when it entered the Chinese mainland market in 1998. but not for the 3D icebergs. played by Kate Winslet. screenings of the film in 3D cinemas in other large cities sold out days before the film was released. 27. a university professor. Inner Mongolia with his girlfriend. Even outside Beijing. There is no official response to the roll-back of the censorship policy concerning the 3D film. the high priced ticket doesn’t deter fans. Today. 73 percent of those polled said the movie was "great" and only 12 percent expressed dissatisfaction. and reworked footage. despite the special effects." said Liu Jianwen. Social networking sites such as Sina Weibo were abuzz with criticism of the cut by the censors.Waiting list CHINA Titanic 3D movie tickets On April 10th. on an online survey conducted by popular microblogging site Sina Weibo. despite the high ticket price-150 rmb (24 US$)-and the inconvenient midnight hour of the screening. “'Titanic' shows us what love is about. This phenomenal box office record remained unbroken for 11 years.

Sri Lanka’s demand for hybrid vehicles during the year 2011. as the fans call them. They have a cult fan following. Their first full length album was back in 2002. they have announced their third full length studio album for release soon. when they announced their third album. It did not take long for them to build a loyal fan base and make a huge name for themselves. Fans are eagerly waiting for their album. every rock n’ roll lover had their album either in car audio system or walkman or in their portable music player. Now. their second full length album was release on 2006. are a four member team band. Hybrid cars have been gaining popularity over the years primarily due to their fuel efficiency and low carbon emissions to the environment. Will this trend continue? We are yet to find out … . has risen by 1200% and the country has imported 5927 hybrid vehicles last year There was a good inducement in Sri Lanka in the past few months for people to buy hybrid vehicles due to the tax concessions but currently the situation has changed where total taxes increased to 24 percent and the increase in fuel prices has also led to decline in demand. So. in 2012. The BIG four.Waiting list BANGLADESH. They started as one of the most noticeable underground band. After the first album launch. Then after a long waiting. Will it last? The one consumer decision most people make which impacts the greatest on the environment is the choice of car we drive. after a a long 6 years wait. ARTCELL ROCK BAND ARTCELL is a Bangladeshi progressive rock band. fans erupted and they are indeed WAITING! SRI LANKA HYBRID VEHICLES Sri Lankan’s are dying to buy Hybrid Vehicles. The quality luxury features combined with premium pricing makes it one of the most wanted option for many high net worth consumers.

and Nini Haznita Muhammad or Nita. According to Zul. “People like something new. Customers may also request for ‘Tower’ burgers with any desired number of patties – their largest order to date is a ‘Tower 20’.50 (USD 2. a major township in Kuala Lumpur. homemade meat patties and grilling technique used.” Open from 7. made with 20 beef patties. Furthermore. Many customers are willing to wait for hours just to get a taste of Kaw Kaw Burger Bakar’s grilled chicken and beef burgers.50 (USD 6.my/news/story. They want to know what a burger bakar (grilled burger) tastes like.com.Waiting list MALAYSIA Roadside grilled gourmet burgers Will you wait for three hours just to buy a burger from a roadside stall? In a nation obsessed with food. 25. Mohd Faizul Baharudin or Zul. the stall gets an average of 250 orders a day with burger prices ranging from MYR 7. it’s no surprise that a long queue forms almost every evening at a street gourmet burger stall in Wangsa Maju. 26.45pm to 2am.45) to MYR 18. our prices are good for this huge portion. The average waiting time to get A long queue nightly for Kaw Kaw Burger Bakar your hands on a burger is reportedly three hours.05). Kaw Kaw Burger Bakar is owned by two young entrepreneurs. Owners Zul and Nita showing off their burger creations http://thestar.asp?file=/2 012/4/10/nation/11076423&sec=nation . who attribute the popularity of the burgers to the fresh.

'' said Mr. There is no better time to be in the Indian two-wheeler scooter space with evolved consumers looking for lifestyle options that go beyond mobility. to 15. The launch marks the world-wide debut of a new engine developed for the Indian market. At full capacity. Piaggio tied up with LML till 1999.000 units by September-October and. .'' he said. "We reckon there is tremendous excitement brewing among Indian consumers to experience the original Italian Vespa that is an icon of distinctive lifestyle. when the LML-Piaggio venture ended. “The new engine is eco-friendly and fuel efficient and will be produced in Piaggio's other manufacturing facilities in Europe and Asia.140 crore).000. Piaggio expects to garner around 10 per cent of this market. “We will double capacity to three lakh units annually by mid-2013 at an additional investment of 20 million euro (around Rs. “There is no premium segment in the Indian scooter market. Piaggio will sell its retro classic. style and brand conscious individuals who’d like to make a unique statement in mobility. Chopra adding that the Indian scooter market was growing at 20 per cent CAGR and would grow in double digits in the coming years.'' said Mr.000 levels. the gearless Vespa LX125 here. but will create a unique segment for the brand. This automatic scooter made a public appearance at Auto Expo Show which was held earlier this year at New Delhi. After exiting that venture. We will gradually ramp up to reach monthly production levels of 12. People are very much excited after looking at the Piaggio Vespa LX pictures on different websites and want to lay their hand on this iconic machine. Piaggio has dropped the LX125 tag for this scooter in India and it will be called just Vespa.Waiting list INDIA. Piaggio Vehicles (India) said. he said.” And the much awaited launch of the Piaggio Vespa just took place with a price of Rs 66. chairman and managing director.000 and 20. Chopra. exMaharashtra on 26th April 2012. Vespa will serve the unmet need of fashion. Ravi Chopra. VESPA SCOOTERS Vespa was first sold in India in the 1960s and the 1970s in collaboration with Bajaj Auto. We will not compete with the existing players. thereafter. With its Indian foray.

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as well as their failure to supervise the property management company. Her body was almost entirely submerged in the scalding waters before she was pulled free and rushed to a nearby hospital. leaking water at temperatures above 90 C. According to a Beijing Times. But on April 9th at 11pm the hospital confirmed that Yang had passed away. Xicheng District Administration of Work Safety launched an investigation into who should be responsible for the accident.816) in medical expenses to Yang’s family. Few weeks after the accident happened. However. Yang was doused with scalding hot water spraying from faulty pipes as she fell beneath the street. and the property management is responsible for repairs and routine inspections. it has been one of the most discussed topic on China's largest micro-blogging service SinaWeibo. a women named Yang Erjing." The paper indicated that BHSG had received complaints about hot water leaking through the pavement prior to the accident and had dispatched staff.000 rmb ($50. it appears the heating group should take secondary liability for their failure to act on reports and complaints. the company had paid 320.“ A lawyer from Beijing Yusheng Law Firm mentioned “ The responsibility should be held by the current property owner. was walking to work with her colleague on North Lishi road in Beijing when the sidewalk suddenly collapsed.Tense about CHINA A Beijing woman died from the collapse of a sidewalk On the afternoon of April 1st. . The vice manager of Beijing Heating System Group (BHSG) told the Beijing News on Monday that there were 30 meters of broken piping in the neighborhood. Ma said at the scene that there was no sign of "any staff or any warning signs in the area. "the group only takes liability to provide assistance. He suggested that the leakage might have softened the soil which led to the collapse of the pavement." said Fang Bo. Young regained consciousness in the hospital at a point and she was able to recognize her family members." said Tian. netizens have expressed their anger on local government and related party delaying solving the problem and causing Yang’s death. "The area of land with the leakage doesn't belong to BHSG.

However. it is widely believed that the path to success and financial security is followed after an education degree and a respectable job. coming in before Hong Kong and Sao Paulo. the more open-minded camp questions the validity of social status based on one’s job vocation and argues that personality and chemistry counts for more. Perhaps you cannot blame these undergraduates and graduates for sounding superficial as Singapore is now the 8th most expensive city to live in. Especially here in Singapore. The results of the above snap-poll only reinforces a study published last year by Singapore Management University (SMU) psychology professor Norman Li who found that Singaporean women are “significantly” more materialistic than their American peers. the realists admit that they would not date blue-collar workers as they worry about whether they can provide financial stability and whether or not they can get along despite coming from different backgrounds. with an accompanying infographic in which 50 undergraduate women and graduate women aged 21 to 28 were asked if they would date a blue-collar worker. On one hand. These findings are nothing new since research in evolutionary psychology has shown that women look for partners with good financial prospects. expressing reluctance to “marry down”. the ladies’ reactions are split between two camps. the former valuing a man’s social status over other factors such as kindness and personality. On the other. a high social status.Tense about SINGAPORE An article about Singaporean women unwilling to date blue-collar workers A wedge between blue-collar workers and office executives still exist. ambition and industriousness. A newspaper in Singapore ran an article on 15 April 2012 about a graduate woman whose fiancé is a hawker. Brazil. 100% of them said no. .

Tense about

MALAYSIA The fight for free and clean elections In Malaysia, there is a sense of ‘calm before a storm’ as thousands of Malaysians, young and old, of all races, prepare to sit in for a peaceful rally in the fight for clean and fair elections. The rally, scheduled for 28thAprill 2012, will be the third one organised by the Coalition for Free and Fair Elections or BERSIH (meaning ‘clean’ in the Malay language) which is a coalition of NGOs with the aim of reforming the electoral system to ensure fair elections in Malaysia. The Bersih 2.0 rally held last year drew thousands of supporters to Kuala Lumpur despite a nationwide government ban. The government employed high-handed tactics, using force, tear gas and water cannons to disperse the crowd. Their violent crackdown sparked a storm of debate which led to the passing of the controversial Peaceful Assembly Bill 2011. This year, the government is taking a more cautious approach so as not to have a repeat of last year’s rally. Thus, they have given green light for the rally to happen, but the debate as to whether Bersih can happen in the historical DataranMerdeka (Independence Square) has yet to be resolved. Despite this, Malaysians, locally and globally, are still anxious as to how the rally will proceed. The rally is an indication of the tension and anticipation amongst Malaysians as they wait for the next elections to arrive. Recent events like the ban on Erykah Badu, ban on a ballet performance, ban on gays have built up a frenzy, all culminating to Bersih 3.0. Although we can’t predict what the outcome of the 28th of April rally will be, but one is assured that the elections to come will be one poised to go down in the history books.
The Bersih 2.0 rally last year

Biker gangs

INDONESIA

Tense about

The controversy is getting bigger & bigger starting last month. Arifin, a seaman from the Navy’s Western Fleet (Armabar) was killed in north Jakarta. It was then followed by a series of attack in more than 8 areas of Jakarta . People on the street feel extremely unsafe, especially at night.It’s suspected that Arifin was killed by the motorcycle gang named Y Gen, a famous motorcycle gang in east Jakarta. And his friends from the Navy’s Western Fleet using a yellow ribbon in their jacket- took a revenge for him by attacking motorcycle gang in some areas in Jakarta. The motorcycle gang’s brutal action actually is not only a happening in Jakarta. Bandung has other motorcycle gangs namely Brigez, XTC etc, which is well know for its violence actions. Brigez have had a series of attacks on people on the street, robbed them at convenient stores, participate in wild races or attack innocent civilians and police. It took a while for the police to neutralizer the situation and took law action for them. Police regularly raid to keep them in control. However it could be an enemy in the blanket, until now the motorcycle gang is still alive and keeps recruiting new members, even though the brutal action is not as violent as before. The President has asked Coordinating Political, Legal and Security affairs Minister to coordinate with the police and the military in ending the violence.Despitethe president’s command, parents are still facing tensed as most of the motorcycle gang members are teenagers. Nowadays it’s common to let teenagers shave motorcycle even without formal driving license. And their children could be in any situation, a victim of motorcycle violence or the culprit.One can easily recognize the motorcycle gang from their outlook, like, not using helmet, jacket or shoes, carrying a sharp weapon (mostly hand made), only show up in the night (without motorcycle light and creating so much noise).

Tense about
SRI LANKA US Sponsored UN resolution against alleged war crimes against Sri Lanka passed in UNHRC convention at Geneva

POSSIBLE NEGATIVE IMPLICATIONS AS A RESULT OF THE UN RESOLUTION ON SRI LANKA The UN Human Rights Council has adopted a resolution urging Sri Lanka to investigate alleged abuses during the final phase of war with Tamil rebels. This Norway, US and European Union sponsored resolution on Sri Lanka at the UNHRC has been passed with 24 countries voting for the resolution and only 15 against it. Eight countries abstained from voting. This may give rise to negative economical implications especially considering the fact that trade relations between Sri Lanka and Britain are of vital importance to both countries. Sri Lankan exports to the UK in 2011 totalled to more than USD 1.2 billion and imports from the UK were worth some USD 245 million, making the UK Sri Lanka’s second largest trading partner by volume. While half of the country’s exports worth US$2 billion out of a total of US$4 billion go to Europe. In addition to this the tourism industry may also be affected as Sri Lanka is hot tourist destination for US and European nationals.

Tense about
JAPAN North Korea’s rocket launch North Korean’s attempt to launch it’s nuclear rocket caused Japan excessive tension. Mostly becuase Pyongyang announced, it planned to fly over the Sakishima Islands in Okinawa Prefecture. The announcement included the timing, ie, between April 12 and April 16. In the event the North Korean rocket veers off course, Japanese Self-Defense Force units deployed 2 ships and 7 PAC3 units who’s location included Tokyo metropolitan area. Mid April is the peak season for cherry blossoms in Japan inviting lot of tourists, hence the need for emergency measures increased. In fact, about 100 travelers themselves cancelled visiting Okinawa and 9 schools cancelled their school trips. On April 14th at about 7:40 am local time, North Korea launched it’s rocket, but within minutes it splintered into pieces. TAIWAN Drop in GDP growth An Economic Research report revised Taiwan’s GDP growth forecast downward to 3.55%, due to higher fuel and electricity costs. Experts believe this will have a negative affect the economy. With rise in petrol and electricity prices. other goods could soon be affected leading to inflation. An online user commented that the only inflationresistant item is salary. As salaries stay stagnant, there are worries that more and more people will find it harder to keep a financial balance. Deposits cannot keep up with the rising cost of goods, not to mention housing, real estate, food, and other consumer necessities. Many Taiwanese are already feeling stressed financially.

. From that moment itself. "I rushed out of Interchange Tower because the floor was shaking so much that I felt dizzy." said Rainer Kind of the German GeoResearch Centre. The earthquake was felt in many of the capital's high-rise buildings. making a big tsunami less likely. German experts who helped install the tsunamiwarning system off Indonesia said the quake was horizontal. soon the tsunami warning announcement was lifted from media channels." said a Bangkok resident. In time to come. "There wasn't much vertical movement. several media in Thailand gave the Tsunami warning and made prediction of the time when Tsunami will reach the coast of Thailand. with Bangkok residents experiencing the ground shaking under their feet. Tsunami panic spread across much of Thailand. with some office workers stampeding down to the ground floor after noticing curtains and lamps shaking. rather than vertical.Tense about THAILAND. The first quake was felt far and wide. Tsunami panic After a massive earthquake struck off the coast of the Indonesian island of Sumatra at a location close to the huge quake struck area that contributed to the deaths of thousands of people in 2004. as panic grew and Pacific Tsunami Warning Centre called the situation ‘back to normal’.

The Philippines has earlier dismissed China’s historical claim of the disputed waters and rocks maintaining that it has jurisdiction over the contested waters since the 1700s. In the middle of the situation. Both countries. preventing the capture of the said fishing vessels. there are unofficial reports that the Chinese government has rejected the Philippines’ proposal to seek international arbitration with the Itlos. it being within the 200nautical-miles Exclusive Economic Zone and Continental Shelf. until now. . an independent judicial body established by the United Nations Convention on the Law of the Sea. Two Chinese surveillance ships immediately arrived to place themselves between the Chinese fishing vessels and the BRP Gregorio del Pilar. the Philippine and US government also started its friendly military exercises which raised many eyebrows on the real motives behind the program. 8 Chinese vessels were seen in the Scarborough or Panatag Shoal in the West Philippine Sea. have refused to withdraw their ships from the region. As of April 19.Tense about PHILIPPINES Chinese vessels in the West Philippines Sea On April 8. 2012. The country is currently in a 2-week-long stand-off when BRP Gregorio del Pilar boarded eight Chinese fishing vessels and caught them doing illegal maritime activities inside the shoal’s lagoon.

are expected to announce further extension of the time limit by late on Wednesday night. The Maoist rebels have demanded withdrawal of paramilitary forces from Bastar. stopping of "Operation Green hunt"— anti-Naxaliteoperations in the tribal areas-and recalling the security forces to the barracks in exchange of freedom for the abducted collector. who was abducted by the outlawed Communist Party of India (Maoist) cadres from trouble-torn Sukma district in tribal Bastar region on April 21. chief minister Raman Singh's Principal secretary N Baijendra Kumar told The Times of India over telephone from Raipur. Watch news report here : http://www. The state government has been maintaining that there was no operation code named as "green hunt" and it was ready to hold talks with the Maoists to resolve the hostage crisis.are expected to reach Raipur by Thursday morning to participate in the negotiations. B D Sharma. A meeting on state's internal security meeting is slated for Wednesday night. Haragopal was an interlocutor from the Maoist side last year when the rebels abducted Orissa's Malkangiri district collector R Vineel Krishna. a 1960 batch IAS officer. most probably.youtube.30 PM and later a meeting on state's internal security is scheduled for 8. "Our team is ready for talks which. Government sources said both MrsBuch and Misra are expected to have a meeting with chief minister Raman Singh at 7. indications are that the Maoists.Tense about INDIA Hostage crisis takes priority for the government The Central government plans unified strategy to tackle hostage crisis spreading parts of India. who had earlier fixed April 25 as deadline for meeting their demands.Dr B D Sharma and Prof G Haragopal . a former district collector of undivided Bastar.30 PM on Wednesday. official sources said. release of their eight jailed leaders. The interlocutors from the government side former Chhattisgarh chief secretary Sujyoga Kumar Misra and former Madhya Pradesh chief secretary Mrs NirmlaBuch are already in Raipur where they were briefed by senior officials aboutthe situation arising out of the Sukma district collector's abduction. Meanwhile. Negotiations between the interlocutors from Maoist and Chhattisgarh government side are expected to begin on Thursday to resolve the hostage crisis involving an IAS officer Alex Paul Menon.com/watch?v=rUcq_QPEW2M . The interlocutors from the Maoist side . could be held in the state capital". is the president of Bharat Jan Andolan while Prof. and 1967 batch IAS officer Suyogya Kumar Misra are also scheduled to meet Chief Minister Raman Singh late in the night. Both MrsBuch.

Everyone’s talking about Brands & campaigns generating buzz .

The central idea was to create a fictionalized account of how affected citizens from all walks of life found a strong and powerful voice in the paper. everyone’s talking about the Coca-Cola dispenser machine which takes hugs as its currency. Shot in black & white. IINDIA. Mashable. Herald Sun. The hard-hitting campaign based on four real stories broke first by Mumbai Mirror in the recent past is the brain child of TOI’s creative agency. blogs and even international dailies like ABC. TapRoot India. Huffington Post and Forbes were abuzz with videos and updates of this Hug Machine. the second largest read English daily in Mumbai from The Times of India Group. a mother raging over the use of sewage water in milk fed to her children. people of Mumbai will wake up every morning to nothing but the truth as the tabloid newspaper. Even popular show host Ryan Seacrest picked up on this unique vending machine that not only spreads kindness but also rewards people for stepping out of their comfort zone.com/watch?v=yvLIjemSIs4&feature=related . the Mumbai Mirror. Twitter. pledges to reach out to its readers with real voices daily. All one has to do is to wrap his or her arms around the machine. Online platforms such as Facebook. The red-and-white machine has the words “Hug Me” written across the front in Coke’s signature font. and a young lad dissenting about the political parties’ posters pasted on the city walls. which includes a writer protesting over his burnt books.Everyone’s talking about SINGAPORE. COCAL COLA HUG ME CAMPAIGN From US to Pakistan to Singapore. give it a tight squeeze in exchange for a can of Coke. Watch it here: The first machine made its debut at the National University of Singapore and this regional initiative is part of Coca-Cola Company’s global marketing “Open Happiness” campaign. MUMBAI MIRROR TABLOID Now.youtube. http://www. street urchins screaming about their inhuman living conditions. the television commercial shows the resentment and the fury expressed by the central protagonists of each of the stories.

tudou. One netizen named Sam commented: “ Go wild to explore the unknown scenes. to carry a young attitude. O&M Advertising created a short. Print ads have also been placed at outdoor locations of heavy traffic areas including subway stations and Wangfujing in Beijing. The North Face®. The theme “go wild” has also been widely discussed on China’s largest micro-blogging service SinaWeibo. It is a breath of fresh air that encourages city dwellers to break free from the eating-drinking-shopping-sitting in front of a screen rut and to replace it with tranquil or thrilling experiences at great outdoor locations. and often sedentary lives. LU Chuan. consumers are invited to witness the journeys of a determined mountain climber. stressful lifestyles and to let themselves “Go Wild” by taking a breather – or a weekend – in nature.” Campaign page: http://marketing. To bring this alternative movement to life. to think about problems in reality. a passionate wildlife photographer and a successful entrepreneur as they rediscover themselves and those around them through an exploration of nature. the “Go Wild” campaign centers on an online documentary series consisting of four short films directed by acclaimed Chinese film director Mr. I love the theme and The North Face brand. In addition to the films. humorous video manifesto that dares urban consumers to slow the pace of their hectic.Everyone’s talking about CHINA ‘GO WILD’ WITH THE NORTH FACE On 23rd of March. The campaign addresses urban consumers’ increasingly stressful. Watching the films. has again teamed up with Ogilvy & Mather Shanghai to create an exciting new campaign named “Go Wild”. outdoor sports gear and apparel company. the four short films have received more than 2 million views with very positive comments on video sharing website Tudou.com. hectic.com/TheNorthFace . an adventurous volunteer. Xujiahui in Shanghai. including in magazines such as New Weekly. In the past one month.

Minister of State-Owned Enterprises from the United Indonesia Cabinet II went ballistic in front of the Semanggi gateway and freeing up the highway fee for number of cars to enter the freeway. This action of Dahlan’s has stayed in people’s mind. DahlanIskan. Dahlan reportedly that while he was on his way to a meeting he got stuck in the long queue . at 6AM. According to SalingSilang. He repeated the same act at West Ancol highway.com. was on an ordinary Tuesday morning in the super jam city of Jakarta. Why? Because on that day. While trying to figure out what caused it. People recall Dahlan Iskan now when faced with public transportation problems.Everyone’s talking about INDONESIA. then reach its peak at 09:00 AM. then forced open the counter. Cars could pass by without paying the fee! Twitter fans that followed the news have had a mix reaction towards it. the conversation about this on Indonesian twitter timeline starts to emerge at 7:40 AM. Finally starting to direct the traffic by himself. throwing off their chairs and immediately opened up the two closed counters. He. even after a month. many support but few also being cynical of what impact this could have on Dahlan’s image. he furiously noticed that 2 of the highway counter’s were empty with no clerks and were holding up the traffic. unlike Semanggi) and told him to pay compensation for it. MY WAY ON THE HIGHWAY March 20th. it came biting back to him. but this time. Ouch! Since being appointed as Minister of State-Owned Enterprise back in October 2001 Dahlan has been known to do several controversial acts. It became one of the trendiest topic on that day. The act gained protest from the owner of the highway (apparently because the highway is privately owned. .

the 24 webisodes are about the drama-filled life of a (INTI University) student. Behind the scenes and pictures are ‘leaked’ on the show’s Facebook page. has hooked Vochelle’s primary target group – Malaysian girls.” showing that despite the low production value. Giving the addictive show an interactive hook.com/user/KhabarCintaEP .000 views in just 2 days. this campaign has certainly generated plenty of talkability. SheraSamad and her friends.” to “I managed to cringe my way through the whole episode. and growing its fan base. “KhabarCinta” (Love News). its most recent episode (6) got over 2. the show for it’s content.youtube. Watch Vochelle Chocolates’ online series here http://www. and linked to contests with prizes with the likes of the new iPad. “hats off for putting this together. the “Gossip Girl” inspired series has caught the attention of thousands of viewers. Playful. a brand barely noticed or considered cool in the market. Comments from audiences range from. For Vochelle. Starring local rising stars. badly-scripted and full of college clichés.Everyone’s talking about MALAYSIA Vochelle and Malaysia’s own Gossip Girl Malaysia’s Vochelle Chocolates have launched an online series called.

Everyone’s talking about SRI LANKA ICC Twenty20 Ticket Launch Event The highly anticipated event of the year.00 am on the 26th of March. The Sri Lanka group games and its potential Super Eight Matches proved to be particularly popular and by the end of the day about categories were temporally unavailable. Thousands of Sri Lankan cricket fans snapped up the sought after tickets when box office. was held on the 24th of March at Galle Face. the hype and buzz made this ticket launch one of the most popular talked about event for 2012. . Colombo. the ICC Twenty20 cricket world cup ticket launch. Thousands of fans turned up for the event to show their support and enjoy the fabulous evening filled with entertainment. Indeed. online booking sites opened at 9.

The activation team [along with Community Action volunteers] covered 18 orphanages on Pohela Boishakh.Everyone’s talking about BANGLADESH. and the heartfelt smiles we got filled our hearts. There are around 50 lacs orphaned children in Bangladesh.mishtimukh. gave away Pohela Boshakh masks and. We spent time with the kids. This thought resulted in the campaign idea from Ogilvy Bangladesh.facebook. Facebook Link: http://www. do we. When we lose ourselves amidst the fun and festivities of Pohela Boishakh. even for once. of course. if we could put a smile on at least one of their faces. However. but all of them welcomed with open arms. Help spread joy and bring smiles on these sweet faces. 3 said they will specifically pray for each and everyone on the list and 1 said that they will read out all the names to the kids. stop and think about the children growing up on bare minimum in the orphanages all around us? Do we understand that life does not offer them too many occasions to open up and smile and just be happy for a change? This Pohela Boishakh. the endeavor was woeth it.com. All these institutions sent their blessings (‘dua’ in local language’). distributed the sweets. Some big. At the onset we knew we’ll not be able to reach all of them. All in all. BENGALI NEW YEAR CAMPAIGN ShubhoNoboborsho. we will consider ourselves worthy.com/events/217723428327975/ . We gave a list of everyone's names [from our Mishtimukh site. FB page and FB event page]. played some games. some small. which asks people to pledge a sweet to one such child by visiting the website: www. we made a humble pledge to try and spread the joy of the new year among some of these underprivileged children.

LINE saw a total of 3M downloads with close to 300. It is a group messaging application that enables free calls and enables users to use unique stamps. was launched in the market on June 23 2011 from a company called NAVER Japan. . With the free calls and the unique stamps service. SMARPHONE APP . HongKong. this app has become so popular that it’s spread over to Taiwan. LINE.000 downloads per day. Thailand.Everyone’s talking about JAPAN.LINE A Smartphone application. Within just 4 months of the launch. Malaysia and Singapore with a total of 5M downloads by November 8th.

PORNOGRAPHY IN PARLIAMENT SESSION A pornographic picture abruptly appeared on a giant plasma screen during the recent parliamentary meeting and has caught the attention of Thais’ making it a nationwide topic of discussion. She suspects that the error happened at the end of the control unit.Everyone’s talking about THAILAND. while parliamentary lawmakers were busy debating the hot charter amendment bill. Meanwhile. and asked the Parliament staff to quickly turn off the monitor. A committee will be set to seriously investigate this issue. alongside becoming headlines in international media such as the BBC and AFP. . SamutSongkhram Democrat MP. Bhum Jai Thai alerted the Parliamentary president to this half porn picture that had accidentally appeared on the screen. Furthermore. the investigation is looking at identifying the technology and device that could have broadcasted the porn picture to the screen. the Parliamentary President Somsak Kiartsuranon has clarified that the intrusion may have come from outside. The picture lasted for ten seconds. Rangsima Rodrasami has asked for a committee to be set up to investigate. Currently. and that the equipment to block such intrusions are still under procurement. as the Parliament does not have a security system in place to prevent this kind of attack. A picture of a half-naked woman popped up on the projected screen during the House meeting.

Watch the videos here http://www. implying size of the underwear and certain private body parts. “very catchy campaign” whereas some gave a negative reaction like “too provocative” or “too sensual”. Most people after viewing the advertisement. For instance. the choice of media was not Television.com/watch?v=sgrE6Kje_AA . one episode featuring several sizes of cups from small to big. 5 sequel ads deliver Bodyguard’s key brand message that “Bodyguard provides you great fit. all eyes are set on the outcome of this campaign. Several objects symbolic of male and female major private parts are shown one after another with easy and playful alphabet song background music. but only social networking sites. instead of clichéd commercials featuring models wearing underwear.youtube. keeping your body toned”. The objects that symbolizes male and female private parts are listed as per the alphabet series of A B C D E. illustrates Bodyguard is equipped with diverse sizes of underwear. gave an overwhelming positive feedback saying “It’s brilliant”. and has caused a controversial stir.youtube. Interestingly.Everyone’s talking about KOREA.com/watch?v=v0LMTxgyV04 http://www. No wonder. BODYGUARD.000 hits within a week. reaching upto 100. AN UNDERWEAR BRAND Korean local underwear brand “Bodyguard” has drawn remarkable attention right from the moment it’s new advertising campaign released on its website and Youtube.

Aamir Khan on television. I can only highlight them”. This made the father feel lonely. ‘SATYAMEV JAYATE’ Starting 1 April 2012. Star TV has put on air the teaser campaign for the much awaited reality show which will mark the debut of Bollywood super star.THSR wants to evoke family love. The first TVC shows Aamir Khan eating away from an ordinary plate. In such a scenario. However.in/story/satyamev-jayate-aamir-khan-femalefoeticide/1/187581.intoday.com/watch?v=CZJ8KBfdO78 INDIA. what has been ignored in our busy lifestyles. The first episode telecasted on May 6th. The show will be called ’SatyamevaJayate’.Everyone’s talking about TAIWAN.com/watch?v=CGbnoUftzPs http://www. http://www. one should make a show that would connect with not only viewer's mind but his heart as well. he is talking about how the influx of media intrusion on our minds has led to a stage where viewers don't remember half of the content they see the previous day. This ad has touched a lot of people. TV PROGRAM.youtube. focussed on the issue of female foeticide in India.html .youtube.youtube. Aamir adds. “I am no one to solve issues. later his daughter told him that she couldn’t make it due some unforetold reason. HIGH SPEED RAIL The latest Taiwan High Speed Rail (THSR) commercial featured a story about a father excitedly buying fish because his daughter that works in another city was coming home. Family love is priceless. thereby making a long-lasting impression. The show is going to bring up social issues.com/watch?v=MXg6Usdjl5c http://indiatoday. he adds. Watch the video here http://www. While eating.

has been a massive success in the first 3 months of its launch. Magnum. . Reaching 10M tweets in just 2 days. priced way more expensive than the rest of the ice cream pops.Everyone’s talking about PHILIPPINES. Distribution channels are not being able to keep up with the demand. MAGNUM ICECREAM The Philippines’ Twitter world went abuzz on February 28 when popular celebrity socialites like Ruffa Gutierrez and SolenHeusaff shared the news with their followers of Magnum Ice Cream’s much awaited arrival in the Philippines.

Brands we’ll miss .

Located close to the beach and chalets. In the midst of this. https://vimeo. even one as big as Borders had to close. Ever since owner Manik Mani announced the bookshop's closure about two months ago. browsers and buyers who crowded the store for some last-minute reading goodies were resigned to reality. and Moledina Road was crowded with people and hurried vehicles. saying.com/38904928 PUNE Manney’s Last Hour It was 6 pm on a Wednesday in March. it is moving to another location only 1. but I will adapt to selling books the way other bookshops do. This outlet which opened on January 20. if I was feeling emotional at this stage. 1982 was also the first McDonalds in Singapore to offer a drive-in service counter and with 24 hours service. from first dates.Manneys bookstore. he simply said. I have to.”Members of staff wore forlorn expressions as they sold books the Manneys way for the very last time.Long time customer Ranjan Kumar was fatalistic as he said. 2012. This isn't just a shop that’s closing. The restaurant rolled down its shutters for the last time at the stroke of midnight on March 18. I’m glad I have had Manneys. McDonalds outlet For close to 33 years of service and over 25 million customers. Here is a good-bye film that sees the crew and customers celebrating and sharing the memorable times spent at East Coast Park McDonalds. “I love bookstores and I've travelled to some of the best bookshops across the world. Bookshops are ill-fated. But. at this hour. birthday celebrations to even break-ups. Imagine. it's a legacy of 63 years.Obituary SINGAPORE East Coast Park. However. the McDonalds outlet located at East Coast Park has been the place where many Singaporeans have had fond memories.” . it is common to see chalet-goers and campers heading there for hearty meals. “I have made peace with my decision. shrugged off the nostalgia. Asked how he was feeling. However. he has been besieged by questions and pleas to reconsider. how difficult it would be for me to close. “It is tough to part with Manneys.” Owner Manik Mani was his usual genial self. Many East Coast residents go there for their morning breakfast or for a drink after jogging or cycling. who has been working there for the past 12 years. readers and bibliophiles were saying goodbye to one of Pune's most recognised landmarks .5 km away. Bhimsen. in the last hour of the 63-year-old store's life. There are still many loose ends to be tied up — I will probably be leasing this space out.

Business insiders also commented on Me & City Huaihai flagship store’s closure saying: “since international fast fashion brands such as H&M. one of the busiest shopping streets in Shanghai. the other one located at Nanjing Road. The Huaihai flagship store of Me & City is over 2400 square meters. the losses are coming from those big size stores such as Huaihai Road flagship store. Moreover. one of the largest two stores of Me & City in Shanghai. 20-30 year old white collar professionals in China. thelocation will be take over by sports giant Nike as the new location for it’s flagship store. design. and other considerations.Obituary CHINA Me & City’s Huaihai Flagship Store Closed Down In February 2012. China's leading casual wear apparel retailer.” . the rent for big size stores have gone up to 30 million to 35 million rmb per year. According to Huangpu District Commerce Commission. shut down it’s flagship store of Me & City on Huaihai Road in Shanghai. H&M or Uniqlo. Consumers who visit international fast fashion brands are not likely to shop at Me & City not only because it is a domestic brand but also their product design is not as forward and trendy as Zara. Zara and Uniqlo have located their flagship stores on Huaihai Road. The chairman of Metersbonwe Group. Me & City is Metersbonwe’s sub-brand that targets middle class. He indicated that 60% of Me & City stores in China are profitable. tier one city consumers especially those in Shanghai prefer foreign brands with greater expectations on product quality. Zhou Jiancheng. has admitted his mistakes on big size store strategy at the board meeting of Metersbonwe group in 2011. Metersbonwe Group.

but rather than operating as one of Klang Valley’s foremost city guide. from nightlife to food to music to arts. . the more its residents started gaining interest in KL’s activities. its focus has shifted to feature the people that make Klang Valley tick. And what the team at KLue found was that although KL-ites may not have been interested in what was happening in the city around them initially. KLue Magazine’s last issue From an online magazine. KL was dubbed by its residents as dull and quiet. But as the magazine grew and the KLue team grew. expenses also increased and it became tougher to make things work commercially. Back then. born with the mission to keep KL-ites on the city’s pulse with the best that Klang Valley had to offer. a city guide to Kuala Lumpur (KL) and the surrounding Klang Valley. Sadly. But the KLue Magazine that we knew and loved is no more. it was time to move on. KLue published its last physical issue in December 2010. scaling back its city guide to a digital focus only. KLue then went on to produce weekly info cards that listed the best events of the week. such as its entrepreneurs. KLue still exists on the digital space. the more KLue uncovered about the city.Obituary MALAYSIA Klue Magazine KLue Magazine. Adrian found that KLue Magazine was becoming less and less relevant in today’s digital world. Thus. Soon enough. From that conviction came KLue Magazine. Today. but KLue Magazine‘s founder Adrian Yap was not convinced – he was sure that there were exciting things happening under the seemingly quiet surface of Klang Valley. KLue grew to become a physical monthly magazine. started out as an online magazine in 2002. But even as KLue continued to bring the latest happenings to the people through its website and through social media. at a time when the internet in Malaysia was in its infancy and KL-ites were not exposed to or interested in the city around them.

. which has fallen 60% from their peak. such as Apple's iTunes has contributed to the marked decline in CD sales in Japan. and soon became a magnet for young people searching for music.Obituary JAPAN. After 20 years spent influencing the pop music tastes of the nation. HMV Shibuya opened in 1990 in Tokyo's Shibuya district. resulting in the closure of music retail stores. HMV Shibuya’s closure symbolizes the disappearance of music retail outlets and the CD industry. HMV SHIBUYA One of the biggest entertainment retail chain HMV closed their iconic flagship store in Shibuya last year. The rapidly rising popularity of downloading songs from Internet. DVDs and other entertainment products.

DQ Grill & Chill. with its new tagline of “Living the game”. This model didn’t seem to hold a future for business expansion in Thailand. It opened in late 2009 on the second floor of Siam Center. Consumers will come to buy icecream in a restaurant that sells food ? PHILIPPINES. the Philippines. Central Festival Pattaya beach and Central Pinklao which recently shut down itself. The US parent company sent teams to Thailand to research and identify business opportunities and the study concluded that there is no scope for expansion. it is now SEA’s “social discovery and gaming platform. DQ Grill & Chill. Minor Foods Group Limited. The local company. Chicken Strip basket. started to offer hamburgers. He is survived by a new Friendster site that now focuses on pure “entertainment and fun”. It became difficult to create a clear brand. Friendster was formally laid to rest after a hard battle against other networking sites such as MySpace and the Goliath Facebook. salad and more in this concept store in Thailand. part of the Dairy Queen franchises that sells soft serve ice creams. Beyond the issue of opening additional branches. FRIENDSTER In April 2012. had no option to renew the Dairy Queen franchise into it’s restaurant concept. Launched in its biggest market..Obituary THAILAND. the bigger challenge lied in branding. It will forever remain to be the pioneer of the phenomenon called social networking.” .

Go for their local fish delicacies ranging from Ruhi. Koi. The surrounding is cozy and relaxing. Many of Nani’s loyal customers believed in Nani’s "Made in Taiwan = Quality Assurance" ethos But due to the increase in price of raw materials. BANGLADESH.fried or curried. It was located at Banani. BASHORI RESTAURANT At Bashori one can order numerous kinds of delicious dishes ranging from the regular rice. students were in deep grief.. Nani could no longer offer clothes at low price. beef and mutton items which includes KimaMattar and Chicken Jhal Fry. Per the quality bar they set for themselves and their support for Taiwan's readymade garment factories. 77 . they strived to produce all their products in Taiwan.Obituary TAIWAN. biriani. it’s shut down now. When it shut down. It was very popular among the university students in Bangladesh. Kachki. Many Made in Taiwan parent-fans have been very disappointed. mourning the death of their favourite hangout place. vegetables. just besides the North South University and American International University. But. fish and meat items. just choose! Same is true for poultry. . Nani had to shut down in April 2012. The interior reflects a chic look with intricate wood carvings adorning the walls. resulting in the loss of customers. NANI CHILDREN CLOTHING Nani is an online children's clothing brand founded in 2008. Hilsa. Pabda .

For now. starting price of Rp 37. Six months after its opening. we could say that Fat Burger is not “The Last Stand Great Hamburger. Fat Burger’s famous taglines says. At McDonalds. FAT BURGER One day. Among these all. and an outlet in foodcourt area of Plaza Senayan (PS). So. It seems that PS started reaching its peak. McDonald.000. one could get their best burgers for Rp 34. looks like. the choice for burger for lunch wasn’t on top of customer’s mind. Soon they were competiting with the outlets that sold rice too. With 21 outlets to choose from. And that new outlet is replacing Fat Burger. 2010 at Plaza Indonesia. include 1 in Bali. during lunch time. “every burger is grilled when you order it” and “we use only 100% USDA lean beef: fresh.Obituary INDONESIA. at that time they targeted to open 8 outlets in Indonesia. but may not know for sure on what made them leave PS. your stomach will not be satisfied) ”. “ini mau buka di PS!!” (“this will open in PS”). after breakfast. someone tweet’ed. Luckily they still have 2 other restaurants in the town. Stand in PS”. Food Court PS consists of 21 outlets.000++. 3 others selling burgers. turns out another food outlet will open in the foodcourt.“kalau gak makan nasi gak nendang (if you don’t eat rice. never frozen”. known as ‘The Last Stand Great Hamburger Stand” first started it’s restaurant in Indonesia. A famous saying goes in Indonesia. aka. lunch is one of the important meal of the day. french fries and cola drinks). We can predict various reasons. they opened a new restaurant at Pondok Indah Mall 2. a premium shopping mall. Under the management of PT Global Foods Indonesia. Raffels and KFC. This is a different communication approach compared to other burger outlets. located at the heart of Jakarta. on November 6. they have to be wise. and the money in the pocket. And yes. . Fat Burger sells the most expensive package (burger. the big question arose “What made Fat Burger give away their space at PS’ foodcourt? Fat Burger . Then.

to request a presentation on cultural insights.com .For more information.sinha@ogilvy. please write to: kunal. or to contribute your perspectives in your market.

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