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THE DUTCH FELLOWS
The Netherlands has a huge pool of inspiring people, creative talent and great startups. There is an enormous global market to be served by them. With its small home market, it’s difficult to achieve size and scale. To truly compete and reach their potential, the Dutch have to think and operate globally faster than ever before. But how?
THE SOLUTION

By working together upon entering the global market, the Dutch can benefit through: • sharing knowledge • exchanging contacts • being more visible on an international level • cutting costs • having more fun
A NEW NETWORK The time is right to create a new organization that’s smart, efficient and entertaining. A new network. This new network should focus on several types of individuals and organizations:

Startups and bands They’re on the cutting edge. Know what’s up. Their founders are curious, active networkers on an international level. They are open to learning from others. Above all, they want to showcase their work. Established companies and organizations These incumbents want to stay current on the latest developments. Keeping in touch with the hottest startups keeps them fresh and alert. They want to share their knowledge and promote their products and services to fast growing companies. Talented individuals And then there’s the individual talent. They may never do a startup or work at a big company. But they know people and can influence an audience. We know them as artists, bloggers, journalists, dancers, hackers, dj’s and models.
INTRODUCING THE DUTCH FELLOWS ‘I’m with The Dutch Fellows. An exclusive club of creative entrepreneurs based in the Netherlands.’ DUTCH FELLOWS

• is an exclusive (members only) club of creative entrepreneurs • brings people together from the technology and digital media industry • combines business with pleasure • organizes exclusive and secret get-togethers, as well as open events • takes place in various, flexible locations (think of a ‘Pop Up’ society)

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A FELLOWSHIP
“A fellow in the broadest sense is someone who is an equal or a comrade. The term fellow is also used to describe a person. It is most often used in an academic context: a fellow is often part of an elite group of learned people who are awarded fellowship to work together as peers in the pursuit of knowledge or practice. The fellows may include visiting professors, postdoctoral researchers and doctoral researchers.”
THE CONCEPT The Dutch Fellows are: • members with different titles • active online through social media and dutchfellows.com • organizers of meetings where business meets entertainment • a diverse group of unified individuals

Guiding principles: • todays startups can be tomorrow’s giants • todays students can be tomorrow’s leaders • big business needs love too Open society: • anyone can request an invitation • but you need at least one member to support your application
MEMBERSHIPS AND EVENTS

Membership of the Dutch Fellows: The Dutch Fellows have a natural hierarchy, not one that dominates, but a structure that inspires. Members are invited to all Fellow Events, without any obligation to attend. Fellow Events: The Dutch Fellows will periodically organize and be present at international events. Attending an event organized by the Dutch Fellows doesn’t mean you’ve become a member, but it could be a first step towards membership. Primary goal of all Fellow Events is to promote and facilitate personal networking and business development by its members.

BUSINESS IS PERSONAL

Members of The Dutch Fellows are equal, but not the same. To emphasize this there are different titles for the various memberships: Founder: Sponsor: Organization: VIP guest: Talent/student: Founding Fellow Funding Fellow Fixing Fellow Fellow Friend Future Fellow

Invitations to join The Dutch Fellows are always personal. Founders leave and start new companies. Companies are sold and shut down. But talent is forever.
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DUTCH FELLOWS @SXSW 2013
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. With 60,000 registrants in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film and Interactive industries. In 2013, for the first time, The Dutch Fellows are an official partner of SXSW with prominent placement in the official program guide and a stand at the trade show.
GOALS FOR THE DUTCH FELLOWS AT SXSW THE SUPER PA’S

• • • • •

stand out from the crowd enhance existing business contacts reach out to a new following and create new business reduce marketing expenses by sharing costs enjoy SXSW

THE DUTCH FELLOWS BASE The Dutch Fellows Base is our own Dutch Fellows venue at Lucille, 77 Rainey Street during SXSW 2013.

Unique, personal, ultra functional, elegant: the super PA’s • act as hostesses for the Fellows • promote all Dutch Fellows events during SXSW • are in charge of crowd management at the door • are responsible for mood management at all events • perform as entertainers at night The super PA’s will be recognizable as the official promoters of the Dutch Fellows at all time, although their styling and outfits will change for every event.

Expect the following: • lunches and business events during the day, parties at night • a line-up with Dutch bands, singers and dj’s • ‘Oranje atmosphere’
THE DUTCH FELLOWS STAND The Dutch Fellows have their own 20x20 ft. island stand at the trade show, March 10-13. Funding and Founding Fellows can use the stand to promote their business and meet with guests. in 2012 there were 65.000 trade show attendees.

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THE PLANNING
KEY MOMENTS

JANUARY 21: PRESS RELEASE FEBRUARY 13 - MARCH 9: ONLINE CAMPAIGN MARCH 7 - 13: SXSW TRIP AND WEBCASTS MAY (TBD): EVALUATION / REUNION
DUTCH FELLOWS LINE UP AT SXSW 2013

Friday March 8

Saturday March 9

Sunday March 10

Monday March 11

Tuesday March 12

Wednesday March 13

LUNCH & DRINKS Friday - Monday 1 PM - 6 PM & Tuesday 12 PM - 4 PM SXSW TRADE SHOW PARTY 5 PM - 9 PM
“Amsterdamned”

PARTY 10 PM - 2 AM
“Ketchup or mayonnaise”

PARTY 1 PM - 6 PM
“Dutch impact”

OFFICIAL SXSW SCHEDULE 2013

Friday March 8

Saturday March 9

Sunday March 10

Monday March 11

Tuesday March 12

Wednesday March 13

SXSW INTERACTIVE SXSW FILM SXSW MUSIC

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MEMBERSHIPS
DUTCH FELLOWS MEMBERSHIPS There are three different Dutch Fellows memberships. Founding Fellows, startups, pay half the rate of the more established larger companies, the Funding Fellows, but get twice the promotional value. The Fellow Friend membership is aimed at creative individuals who attend SXSW and participate in The Dutch Fellows events in the Netherlands. MEMBERSHIP

Fellow Friend membership: Founding Fellows membership: Funding Fellows membership:

€ 1.500 € 5.000 € 10.000

PAYMENT The first 50% is due before February 1. The remaining 50% is due before February 12. All prices excluding VAT.

WHAT’S IN IT FOR THE FELLOW?
SXSW badge: Interactive, Music or Film Access to all Dutch Fellows networking lunches during SXSW 2013 Access to all Dutch Fellows parties during SXSW 2013 incl. drinks VIP table during Ketchup or Mayonnaise and Amsterdamned parties Access to & promotional opportunities on the stand during SXSW trade show Dedicated section for your company at dutchfellows.com Company information included in the official Dutch Fellows press kit Company included in the special videos produced for each Dutch Fellows event Access to all reports regarding The Dutch Fellows online campaign results Featured in Fast Moving Targets video by Erwin Blom Access to all Dutch Fellows networking events in the Netherlands in 2013 Pitch training by Next Stage before SXSW Next Stage investor match session in Holland after SXSW

Fellow Friend
1 PAX 1 PAX 1 PAX 1 PAX -

Founding Fellows
2 PAX 6 PAX 25 PAX 1 table

Funding Fellows
2 PAX 3 PAX 10 PAX1 1 table

10 PAX

5 PAX |6

T R AV E L PA C K A G E
DUTCH FELLOWS TRAVEL PACKAGE The Dutch Fellows have developed a complete travel package to SXSW 2013 that includes:

Airfare non stop KLM roundtrip AMS - Houston, March 7 - 13* Hotel Embassy Suites Austin Central Transfer between Houston international airport and hotel Shuttle service all day from 9am until 2am * Different travel dates subject to availability
DUTCH FELLOWS TRAVEL PACKAGE

Fellow Friends: € 5.000 per person, based on single occupancy. After Feb.1 € 5.250 includes one € 1.500 Fellow Friend membership € 8.750 for 2 pax - based on double occupancy includes two € 1.500 Fellow Friend memberships Founding Fellows: € 11.000 for 2 pax - based on double occupancy includes € 5.000 Founding Fellows membership Funding Fellows: € 16.000 for 2 pax - based on double occupancy includes € 10.000 Funding Fellows membership

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C O N TA C T I N F O R M AT I O N
ORGANIZATION

Amsterdam Dance Event (ADE) Buma Cultuur Dutch Performing Arts (DPA) Eurosonic Noorderslag Handelsroute NBSO Houston NBSO San Francisco Next Stage Three Circles Ventures (3CV)

For more information regarding Dutch Fellows memberships and travel packages, please contact:
STACY KALB

Managing Director Dutch Fellows Mail: info@dutchfellows.com Phone: +31 (0)6 14995177

CMK1 — client: 3CV — project: brand identity — date: 08/11/11 — —

the logo

— unique beautiful intelligent — © 2011 — —

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