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FOUNDATION OF APPLE Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC.1976 to sell the Apple 1 (personal computer kit) . on April 1.
NAME AND LOGO The name was taken by Steve Jobs. It was rather a picture than a logo. . co- founder of Apple Computer. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity. The first Apple logo was designed by Ron Wayne.
In 1997. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 . Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo.NAME AND LOGO In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple. with the colors of the rainbow in the wrong order. bitten into.
THE EVOLUTION OF A BRAND 1975 1977 1997 2006 .
MISSION STATEMENT "Apple is committed to bringing the best personal computing experience to students. software and internet offerings” . educators. creative professionals and consumers around the world through its innovative hardware.
Best Known Products Hardware line: Macintosh line of personal computers iPod portable media players iPhone Mac OS X operating system iTunes media browser iLife – iMovie. iPhoto Final Cut Studio – video editing Software products: 8 . iTunes.
9 . He realized that the prices of some computer parts had gotten so low he could buy them himself.The start… 1975 – Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night. Decided to work with fellow hobbyist Steve Jobs to build their own computer On 4/1/1976 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM.
APPLE 1 (LAUNCHED ON 1 JULY 1976) .
1977) • APPLE 3 (MAY 1980) .Apple 1976-1984 APPLE 1 (LAUNCHED ON 1 JULY 1976) APPLE 2 (INTRODUCED ON 16 APRIL.
1984) .• APPLE LISA (INTRODUCED ON 1 JANUARY 1983) • APPLE LISA 2 (INTRODUCED ON 1 JANUARY 1984) • MACHINTOSH (January 24.
and IBM. Apple competes with Microsoft in many areas of the personal computer software industry. . In addition. Hewlett-Packard.Competitors analysis Apple's top three hardware competitors are Dell.
dell. Dell's sales of items such as printers. Founded in 1984 by Michael Dell. and thereby has enjoyed a tremendous advantage over its rivals in quality and production costs. network switches. Dell is not known for innovation. Dell lnc. and USB storage devices have been limited. Dell is diversifying its product line into consumer electronics. Dell has limited itself to few product categories outside of its core computer hardware. Dell has begun to branch out into other areas by launching its own music download store. Dell has nearly perfected the cost and quality control aspects of just-intime manufacturing. Dell's greatest strength is its ability to drive down costs through its direct sales approach. projectors. . largest manufacturer of personal computers in 2004. (www.com) was the.Dell Inc.
2002. Sales of printers and printer ink account for approximately 30 percent 0: the company's total revenue but generates 70 percent of its operating profits. offer a desktop computer at a price much lower than Apple can. . Hewlett-Packard does have certain competent strengths. has created a large company.Hewlett-Packard Hewlett-Packard's merger with Compaq on May 3.
Lenovo Group Limited. In December 2004.International Business Machines(IBM) Apple and IBM jointly developed the Power PC line or central processing chips to compete with Intel and its Pentium line of central processors. the largest information technology company in China. acquired IBM's Personal Computing Division. .
The Windows Media Player comes bundled with the Windows operating system that is sold on almost every computer in the world. . Windows operating system captures close to 95 percent of the personal computer industry.Microsoft John Sculley's decision not to license the Macintosh operating system to Bill Gates lead to Windows operating system developed by Microsoft .
SWOT ANALYSIS STRENGTHS One of the oldest hardware manufacturers. High quality product. Easy to carry products WEAKNESSES Focusing on internal engg. Control over the product. more than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products’ quality control Not issued dividends Huge consumer base loyal to apple Product diversification .
Flexibility to its users. Forced to develop new products. Substitution effect Technology changes at a rapid rate. iPods are able to communicate. THREATS Pressure from competitors. New car models with iPod connectivity.SWOT ANALYSIS OPPORTUNITIES Less expensive new product lines with quality. . Product line is functional and attractive.