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Business Research [MS 108]
Under Supervision of: Submitted By:
070 071 090 100 101
Dr. Udita Taneja
Raghav Mittal Supriya Kashyap Deepak Kumar Vatan Bhatnagar
“No battle was ever won without an able army and even more able leaders who saw their way through” It is indeed a great moment of pleasure to express our senses of profound gratitude & indebtedness to all the people who have been instrumental in making it a rich experience. We are thankful to Dr. Udita Taneja, our project guide, without whose support it would have been impossible to complete the project. We are highly indebted to the faculty of University School of Management Studies for their support regarding our project work.
“Each research each endeavor each effort requires a great deal of hard work, pains and dedication from everyone in the a team and not a single person alone”
Introduction History Literature Review Research Methodology i. Objectives ii. Research design iii. Data collection
v. Sampling Technique vi. Sample size vii. Data analysis tools Findings and analysis
Limitations Conclusion References Annexure
meaning suffering or disease. • There is limited research on the safety of homeopathic treatments. Key Points The principle of similars (or “like cures like”) is a central homeopathic principle. some studies have reported positive findings. This fact sheet provides a general overview of homeopathy and suggests sources for additional information. • Most analyses have concluded that there is little evidence to support homeopathy as an effective treatment for any specific condition. also known as homeopathic medicine. Homeopathy seeks to stimulate the body’s ability to heal itself by giving very small doses of highly diluted substances. meaning similar. particularly chemistry and physics. although. The principle states that a disease can be cured by a substance that produces similar symptoms in healthy people. Homeopathy is used for wellness and prevention and to treat many diseases and conditions. Hahnemann articulated two main principles: . and pathos. Give them a full picture of all you do to manage your health. BRIEF OVERVIEW The term homeopathy comes from the Greek words homeo. • Tell your health care providers about any complementary and alternative practices you use. This therapeutic method was developed by German physician Samuel Christian Hahnemann at the end of the 18th century.INTRODUCTION Homeopathy. is a whole medical system that was developed in Germany more than 200 years ago and has been practiced in the United States since the early 19th century. This will help ensure coordinated and safe care. • There are challenges in studying homeopathy and controversies regarding the field. largely because a number of its key concepts are not consistent with the current understanding of science.
small amounts could cure a sick person who had similar symptoms. . it is believed that the substance has left its imprint or “essence. and found that he developed the symptoms of the disease. minerals.” is believed to transmit some form of information or energy from the original substance to the final diluted remedy. This process. and current physical. was further developed by Hahnemann after he repeatedly ingested cinchona bark. This idea. Common remedies include red onion. and mental symptoms. arnica (mountain herb). Hahnemann theorized that if a substance could cause disease symptoms in a healthy person. a popular treatment for malaria. Homeopathic remedies are derived from natural substances that come from plants. emotional. In homeopathy. Patient visits tend to be lengthy. Homeopaths treat people based on genetic and personal health history. in homeopathy. the greater its effectiveness. and stinging nettle plant. body type. Most homeopathic remedies are so dilute that no molecules of the healing substance remain. which can be traced back to Hippocrates. The principle of similars (or “like cures like”) states that a disease can be cured by a substance that produces similar symptoms in healthy people. The principle of dilutions (or “law of minimum dose”) states that the lower the dose of the medication.” which stimulates the body to heal itself (this theory is called the “memory of water”). or animals. substances are diluted in a stepwise fashion and shaken vigorously between each dilution. referred to as “potentization. however. Treatments are “individualized” or tailored to each person—it is not uncommon for different people with the same condition to receive different treatments.
What a wonderful logical understanding of those times! Paracelsus also believed that physicians should take into account the body’s own natural ability to heal itself i. Chelidonium Majus was used to treat liver and gall bladder diseases because the yellow juice of the plant looked like bile. Roman physicians especially Celsus and Galen increased the knowledge and understanding of the structure and function of the human body but the Hippocrates' Theory "like can cure like" was largely ignored.C.g.e.HISTORY OF HOMEOPATHY Hippocrates . This belief was based on the unique fact that the external appearance of the plant gave an indication of the ailments it could cure . It was he who thought that disease was the result of external forces and not divine influences which was thought at that time.) is considered to be the central figure in the history of medicine. He was the first physician to propound the principle of "like can cure like" He wrote “by similar things a disease is produced and through the application of the like it is cured” which later on became the basis of homeopathy. Although Greek and Roman medical traditions survived in Persia. Central to his beliefs was the idea that careful observation of the symptoms specific to an individual.a theory that became known as the Doctrine of Signatures. .the Greek physician (5th century B. it was not until the 16th Century that European Medical Study resumed and progressed He believed that plants and metals contained active ingredients that could be prescribed for an illness. the immune system. Again the “like can cure like” principle was advocated but it was ignored by Paracelsus’ fellow physicians for over 300 years until Homeopathy was founded. E. and also that persons reaction to disease should be taken into account before reaching a diagnosis.
He further noted that no two substances produced exactly the same set of symptoms. Although Hahnemann worked mainly as a doctor. Hahnemann recorded that Cinchona Bark was effective against malaria because it can produce similar symptoms in healthy people. an animal product or a chemical compound. noting that every substance he took. produced definite distinct symptoms in him. Dr Hahnemann setup his practice after qualifying as a doctor in 1779. A Chemist (1755 – 1843). Hahnemann continued to experiment. Each provoked its own unique pattern of symptoms. a mineral. sensible eating. he supplemented his income by writing articles and books on medicine and chemistry. especially bloodletting and purging. Furthermore the symptoms were not just confined to the physical plane.BIRTH OF HOMEOPATHY Homeopathy was founded by Dr Samuel Hahnemann. and the drastic doses of medicines that were administered to patients often with terrible side effects. HOMEOPATHY IN INDIA . a Scholar. Hahnemann became increasingly disillusioned with conventional medical practice and eventually gave up being a doctor to work as a translator. The Law of Similars – similia similibus curentur was thus established and the foundation of Homeopathy was laid. Such was his holistic medical vision even in those times. Every substance tested also affected the mind and the emotions apart from the body. He then went on to repeat the process using other substances that were in use as medicines in large doses such as arsenic and belladonna. fresh air and exercise. a German Physician. Hahnemann in his writings protested against the harsh medical practices of the time. that he advocated the importance of better public hygiene. In 1790 while translating a “Treatise on Materia Medica” by William Cullen. Hahnemann came across a passage about the Peruvian bark or Cinchona which was to change his life and the lives of many people throughout the world. whether a herb.
2000 cr. The Maharaja was relieved of his complains in return Dr Honigberger was made in charge of a hospital and later on went on to practice in Calcutta. Maharaja Ranjitsingh was impressed by him when he treated his favourite horse of its bad leg ulcers. Homeopathy has been widely practiced in India since the middle of the 19th century and is an officially recognized system of medicine. Homeopathy continued to spread in India as Indians found its philosophy and principles a reflection of their belief and culture. It is known that homeopathy is a more effective means of treating chronic ailments like asthma. is the second most popular system of medicine in India.Homeopathy was brought to India by Dr Honigberger who arrived in Lahore in 18291830.25%. There are over 100. It is estimated that by the year 2017. According to the WHO. homeopathy. homeopathy is the SECOND largest system of medicine in the world and is experiencing an annual growth of around 20 . Homeopathy scores in the treatment of children as the medicines are easy to . Large corporate houses like the Tata group have homeopathic medical services for their employees. On his consequent visit to India in 1839. Dr Honigberger treated Maharaja Ranjitsingh for paralysis of vocal cords and oedema. Along with ayurveda . sinus problems. The then ruler of Punjab. like the Bombay hospital have homeopathic departments. chronic cold. growing at roughly 20% per annum. India has the largest homeopathic infrastructure in the world in terms of qualified doctors in institutions and drug manufacturing industry. migraine and also certain hormonal disorders like hypothyroidism and diabetes. arthritis. The homeopathy market in India today is worth around Rs 630 cr. Many speciality hospitals . 180 colleges and over 5000 government clinics. the world homeopathy market would be equivalent to the current alternative health care market which is Rs 50 . Homeopathy is even more popular in India as it received the support of Mahatma Gandhi who was reported to have said that “it cures a greater number of people than any other method of treatment”.000 qualified homeopaths. indigestion.
was perhaps the first regular homoeopathic practitioner in Delhi. got converted to Homoeopathy and for several years taught the subject to a number of official in the Govt. 60 to 70 free and charitable dispensaries were functioning in Delhi during the year 1977 .1956 through the good offices of Dr. and later at his own clinic in Chandni chowk.10. Health Scheme for the benefit of Central Govt. The Delhi Homoeopathic Act was passed in 1956 and came into force on 1. Daya Shanker Kayastha who had obtained his M. in 1928.78 of which some of them were started by the Delhi Corporation and the New Delhi Municipal Committee. of India by holding regular classes in the Central Secretariat. At the same time. Dr. Twenty-eight homoeopathic dispensaries were opened in 1978. 82% of homeopathy users would not switch to conventional treatments. Delhi was established in November 1961. transport. Under the Act. Madhab Chand Banerjee. L. DEVELOPMENT OF HOMEOPATHY IN DELHI Late Dr. He first started a free homoeopathic dispensary with the help of Mir Mohd. sanitation. Following the partition of India.M. law and order etc. Yudhvir Singh. Also if a person enrolls for homeopathic treatment in the early stages of his problem it is less likely that he would want to switch to conventional treatments.D. Hussain Sahib. Municipal Commissioner. He started practice in 1909 and was very popular. a number of homoeopathic practitioners from the Punjab came and settled in Delhi. of National Capital of Territory of Delhi Offices.administer. With this Delhi had a new outlook towards its overall development including health. a Board of Homoeoapthic System of Medicine. Degree from Michigan in U. On December 1993 Legislative Assembly of Delhi was constituted and the then Delhi Administration Offices were converted to Govt. education. In 1920 Rai Sahib Dr.S. This . In a certain survey. Delhi. who was the then Health Minister of the short-lived Legislative Assembly in Delhi in those days. Servants.S. Yudhvir Singh also started his practice in Chandni Chowk.A. in addition to the dispensaries run under the Central Govt.
Sur Homoeopathic Medical College and Hospital. Saxena in 1994 for the development and expansion of Homoeopathy in Delhi. B. HOMEOPATHY LITERATURE REVIEW . Govt. R. Homoeopathic Dispensaries. The year 1998-99 was marked with the installation of the Statute of Dr. The present infrastructure of Homoeopathy comprises of two homoeopathic colleges Nehru Homoeopathic Medical College & Hospital and Dr. of Delhi has also started 24 new homoeopathic dispensaries and now there are 52 homoeopathic dispensaries on list. G. Govt.Government constituted a "Homoeopathic Advisory Committee" under the chairmanship of Dr. of Delhi had designed various Plan Schemes for the development and expansion of Homoeopathy and the initiative taken in the past few years is commendable. Hanhememnn on 10th April by the Home Minister of India on his 234th birthday. a research and development Centre (Dilli Homoeopathic Anusandhan Parishad) and a Statutory Body (Board of Homoeopathic System of Medicine). K.
artificial disease potence. in the form of a homeopathically chosen medicinal means. Aphorism in the Organon explains how a practitioner can take and treat a case homeopathically: “Once the totality of symptoms that principally determine and distinguish the disease case … has been exactly recorded. to oppose the total disease” Unfortunately. please see a previous blog entitled “Homeopathy primer. Rutten and Stolper analyzed post-publication data from the Shang paper and concluded that: “Re-analysis of Shang's post-publication data did not support the conclusion that homeopathy is a placebo effect. clinical. If we confine ourselves to the predefined hypotheses and the part of the analysis that is indeed . are unspeciﬁc placebo. but not those of conventional medicine. For more info on homeopathy. This blog is a compilation of what I have learned in examining research evidence for homeopathy published in conventional medical journals.Homeopathy is often criticized for having little research evidence available. remedies are often not prescribed individually and are instead selected based on typical clinical presentation of pathology. in the Lancet in 2005 compared placebo-controlled homeopathy trials to conventional medicine trials matched by disorder and type and determined that “the clinical effects of homoeopathy. the most difficult work is done … He can then select … a well-aimed. A meta-analysis published by Shang et al.” One of the major reasons that the results of most mainstream research on homeopathy are often inconclusive because the methods used usually do not honour the principles of homeopathy and therefore the research does not actually evaluate the practice of homeopathy. or complex homoeopathy (or as isopathy). The homeopathy trials were categorized classical. The conclusion that homeopathy is and that conventional is not a placebo effect was not based on comparative analysis and not justified because of heterogeneity and lack of sensitivity analysis. similar.
In this review. reviewed 32 studies. providing detailed information about each study’s methodology. published a review of randomized controlled trials of individualized homeopathy in the Lancet in 1998. “Shang's negative results were mainly influenced by one single trial ” They concluded: “Shang's results and conclusions are less definite than had been presented Linde et al. Linde et al. for all trials (p=0. and in 3 trials only one remedy was applied and patients were entered only if they matched the remedy picture (approach 4). “no attempt was made to assess the ‘homeopathic’ quality of the trials.comparative.” While recognizing their limited comprehension of homeopathy.” and that. the team clarified that. in 7 studies patients were included (without taking into account "homeopathic" aspects) and then the best fitting remedy had to be chosen from a range of predefined remedies was prescribed (approach 3). p=0.03) as well as for smaller trials (p=0.003) A review by Lüdtke and Rutten also came to this conclusion.039).” RESEARCH METHODOLOGY . the conclusion should be that quality of homeopathic trials is better than of conventional trials. including whether remedies were indeed prescribed homeopathically: “In 20 trials. in 2 trials patients were included only if they matched the remedy picture of one of a preset range of remedies (approach 2).59-0. the choice of the remedy seemed to be unrestricted (approach 1). Their meta-analysis determined that “homeopathy had a significant effect beyond placebo (OR=0. The reviewer’s knowledge and experience homeopathy are insufficient for such judgments.99. 95% CI: 0.76. “in individualized homeopathy the choice of the remedy for treatment is not based on a conventional diagnosis but on the match of the patient’s particular symptoms with the ‘remedy picture” and also conceded that.
Objectives A. B. . Conducting survey to find out the general consumer perception for homeopathy and finding out the preference for use. This framework of conducting research is known as Research Design. The major purpose of descriptive research is description of the state of affairs as it exists at present. He can only report what has happened or what is happening. Most are post facts research projects are used for descriptive studies in which the researcher seeks to measure such items as for example frequency of shopping. To generate results showing the effectiveness for use of homeopathy. Conducting a survey to find out the effectiveness for use of homeopathic medicine in comparison to the other options available. To conduct a research on the consumer preferences for homoeopathy. Here we have used Descriptive Research Model. The main characteristics of this method are that the researcher has no control over the variable. The descriptive approach has been used for this research. Data Collection: There are two types of data collection methods: o Primary Data: are those data which are collected afresh for the first time and thus happen to be original in character. Research Design A research project conducted scientifically has a specific frame work of research from problem identification to presentation of research report. preference of people or similar data. Descriptive research includes surveys and facts.
purpose of study etc. It should neither be too small nor too big. make it necessary for the researchers to choose a sample. In this research. Data Analysis Tools . This research involves gathering new data from primary sources. Data Collection tools Adopted Various methods available for collecting primary data are: • Observation Method • Interview method • Through questionnaires • Through schedules Primary data collection tool used is Questionnaire. Sampling Technique Sampling is necessary because it is almost impossible to examine the entire parent population or universe.o Secondary Data: are those which have already been collected by someone else and which have already been passed through the statistical process. Various factors such as time available. cost. we have selected Convenient Sampling Technique. Sample Size Sample size for this research was taken as 45 Customers.
e. We have used Excel sheets. Most of this awareness spread through the word of mouth i. of Responses Yes No 45 0 All the 45 people whom we had surveyed on. graphs and pie-charts for analyzing the data collected through primary sources. knew about Homeopathy. Have you ever heard of/ know about Homeopathy? Options No. through friends and relatives. . FINDINGS AND ANALYSIS 1. our sample size was 100% aware of Homeopathy. So.There are various data analysis tools available for analyzing the data.
of Responses from those who have Treatment Homeopathy Allopathy Ayurveda Others Tried Homeopathy 14 14 5 0 Never Tried Homeopathy 0 10 2 0 .2. there are majority of people (73%) who have tried and taken Homeopathy medicine at least once in their life time. 3. Have you ever tried Homeopathy? Options No. Which treatment do you prefer when ill? No. And around 27% sample has never gone for homeopathy medicine for any ailment. of Responses Yes No 33 12 According to the data.
91% prefer allopathy while 9% prefer Ayurveda. 4. only 43% says that they prefer Homeopathic treatment over any other treatment while 42% still prefer allopathic and 15% prefer Ayurvedic medicine over Homeopathic Treatment. From among those who have never gone for Homeopathy for treatment of any problem. Is there any Homeopathy centre in your vicinity? .P referre T d reatm t bythose en whohavenevertried H eopathy om 0% 17% 83% Hom eopathy Allopathy Ayurveda Out of the 33 people who have tried Homeopathic medicine.
Do you think Homeopathy is more effective than any other medicine? . While the remaining 24 % said that there is no Homeopathy clinic in their vicinity. 76% agree that they have a Homeopathy clinic under their reach.e. of Responses 34 11 Majority of people i. 5.Options Yes No No..
of Responses 16 13 4 People who agree that Homeopathy is more effective than any other medicine constitute 49% of the 33 people who have used Homeopathic medicine. of Responses 8 3 26 7 . 6. 39% of them are those who believe Allopathy is more affective and 12% consider Ayurveda treatment to be more effective.Options Yes No Partially No. You prefer/ approach Homeopathy because it is……………… Options More effective More economical No side effects Small and sweet No.
No. There are 7% people who take Homeopathy since for them it is a more economical option. Do you prefer Homeopathy for selective treatments (based on a particular disease) or for all treatments? Options Few selective All As and when reqd. 18% believes it is more effective while 16% prefer because it gives small and sweet pills. of Responses 25 6 2 .59% sample prefers or approach Homeopathy for some treatment because they consider it to be having no side effects. 7.
18% consumers take Homeopathic medicine for treating each and every malady and 6% consumers say they refer to homeopathy neither for some particular treatment nor for all. As per the data collected. 76% of the consumers take homeopathy only for some particular. Since when are you taking Homeopathic Medicine? Options Less than 1 year 1-2 year More than 2 year Can’t say No. selective ailments. 8. but as and required.6% 18% fewselective ailm ents All ailm ents 76% Asand when reqd. of responses 3 4 12 14 .
43% couldn’t exactly locate the time since they switched to homeopathy as a treatment alternative. 9. While 12% are taking 1 to 2 year.As per the data 36% consumers are taking homeopathic medicine since more than 2 years now. of Responses 4 10 . The majority of consumers. What is the maximum duration of Homeopathic treatment you have been through? Options less than 1 week 1week-1month No. there are 9% consumers who started recently or say are having it since less than 1 year.
of Responses 7 17 7 2 . What is the minimum duration of Homeopathic treatment you have been through? Options A day 1 day to 1 week More than week Can’t say No. 12% consumers have gone through a treatment for ‘less than one week’ duration while 3% consumers opted for ‘can’t say’. 10.More than 1 month can't say 18 1 Majority of people (55%) said that the maximum duration of any Homeopathic treatment that have been through is ‘more than one month’ and 30% said the maximum time period has been ‘one week to one month’.
of Responses 25 5 3 . 3% consumers opted for ‘can’t say’. 22% said that the minimum time period has been ‘a day’ and the same 22% consumers have gone through a treatment for ‘more than one week’ duration. are you satisfied with the Homeopathic treatment? Options Satisfied Not satisfied Partially satisfied No. 11. Overall.Majority of people (53%) said that the minimum duration of any Homeopathic treatment that have been through is ‘one day to one week’.
.Overall. 15% said they are not satisfied with Homeopathy while other 9% said they are partially satisfied with it. 76% consumers are satisfied with the Treatment provided by Homeopathy.
Homeopathy clinics should be made easily reachable to the consumers by ensuring that there is at least one clinic in each locality. . Some measures should be taken so that the consumers do not get fed up in the middle of the course.SUGGESTIONS There is a need for better promotion for the benefits of Homeopathy over other medicinal treatments and therapies and it is necessary to let people be aware of the drawback and side effects that these other treatments may cause. The big fear with the Homeopathy is that although it treats the illness from root but it is a too lengthy and time consuming course.
A Samples size of forty five has been use due to time limitations. . Chances of some biasness could not be eliminated. Some of the problems faced while conducting the survey are as follows: Certain closed-ended questions in the questionnaire limited the freedom of respondents to express and mention their perceptions clearly.LIMITATIONS OF THE STUDY Due to the following unavoidable and uncontrollable factors the factors the result might not be accurate.
The treatment process experienced by majority of consumers has usually extended to beyond one month while the minimum duration experienced by many has been from one day to a week. it was observed that the more elderly people(aging 60+) give Ayurveda their priority and Homeopathy is their second choice. From among the 24% people who said there is no Homeopathy clinic in the vicinity.CONCLUSION Large share of consumer market is aware of Homeopathy Treatment and majority has tried it at least once for some ailment. Majority of the consumers are satisfied with the treatment provided by the Homeopathy. about 16% are those who have not ever tried this treatment so this might be one of the reason for the same. still many prefer to go for Allopathy rather than Homeopathy. . Considering the demographic information of the consumers. Inspite of the fact that majority consider Homeopathy to be more effective than any other medicine. Homeopathy is preferred the most because it gives no side effects. secondly since it is effective and also as it provides small n sweet pills.
Methods & Techniques’.in http://nccam.. Page 104.nih. New Age International (P) Ltd.homeopathyone. ‘Research and Methodology.REFERENCES BOOKS: Kothari C R.gov . Research Methodology: A Step By Step Guide For Beginners – by Ranjit Kumar WEBSITES: • • http://www. 2004.
Do you think Homeopathy is more effective than any other medicine? - . Do you know what homeopathy is? Yes No Q3.ANNEXURE BUSINESS RESEARCH QUESTIONNAIRE: HOMEOPATHY Objective: To conduct a research on the consumer preferences for homoeopathy and its effectiveness of use. Which treatment do you prefer when ill? Homeopathy Allopathy Ayurveda Any other Yes No Q5. Age: ____ Gender: M / F Occupation: ____________ Q1. Have you ever heard of Homeopathy? Yes No If ‘YES’ from which source? o o o o Newspaper/ Magazine Friend/ Relative TV/ Internet Others Q2. Have you ever tried Homeopathy? Yes No Q4. Please fill the following questionnaire with the best of your knowledge and belief.
More economical No side effects Small n sweet medicine N/A Q8. are you satisfied with the treatment provided by Homeopathy? . What is the minimum duration of Homeopathic treatment you have been through? A day From 1 day to a week More than a week N/A Q12.Overall. You prefer/ approach Homeopathy because it is………….Do you prefer Homeopathy for selective treatments (based on disease) or for all treatments? Selective All treatments None Q9. Since when are you taking Homeopathic medicine? less than 1 year 1-2 years More than 2 years N/A Q10. (Tick the ones that are applicable) More effective than other medicines.- N/A Yes No Q6. What is the maximum duration of Homeopathic treatment you have been through? Less than 1 week From 1 week to a month More than a month N/A Q11. Is there any Homeopathy centre in your vicinity? - Q7.
- Yes No .
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