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Teaching the basics of bartending and the history behind the cocktail
By: Cortney Costanzo
• History of the Cocktail
– Where did the name come from?
• How to make drinks with:
– – – – – – Vodka Gin Rum Whiskey Tequila Beer
• Draft beer
Bartending etiquette Profit margin
• Red • White
The history of the cocktail
• What is a cocktail?
– The official definition is “an iced drink of wine or distilled liquor mixed with flavoring ingredients” – A cocktail is a mixture stimulating liquor, composed of spirits of any kind, sugar, water and bitters.
Where did the name cocktail come from?
• There are many different stories about the origin of the name cocktail. These are just a few…
– Refers to a rooster’s tail being used as a colonial drink garnish – The rooster theory is also said to have been influenced by the colors of the mixed ingredients, which may resemble the colors of the roosters tail. – The word cocktail may be a distant derivation of the name for the Aztec goddess, Xochitil. Xochitil was the name of a Mexican princess who served drinks to american soldiers.
argue. Listen in on customers conversations and should only comment if addressed directly. Treat all guests fairly and equally. Avoid touching areas of the glass that might be put near or in the customers mouth. 3. Maintain eye contact. Serve drinks that have been improperly prepared or are inferior in any respect. 2.” Ask if the customer wants a specific brand they’d prefer over the house brand. . 2. “A bartenders professionalism can be measured by the cleanliness of their bar.Bartending Etiquette Do’s and Don’ts • Do 1. Gossip. Bartenders should also avoid being embroiled in inflammatory conversations. 4. 5. gamble or lend money to the clientele. • Don’t 1. 3. Strive to keep the bar as clean as possible.
How do I calculate profit margin? Net profit margin = net profit X 100 revenue Let’s try a simple problem using house vodka: 1 bottle ≈ 30 ounces or 20 shots 1 shot = 1. 1.50 per drink = $90 (revenue) $90 .50 and 1 bottle of house vodka sells for $7 30shots = 20 mixed drinks. for every dollar sold using house vodka $.5 ounces (the amount of liquor in one mixed drink) 1 mixed drink sells for $4.92 is profit .$7 = $83 (net profit) Net profit margin = ($83/$90) X 100 = 92% profit Therefore.5 shots 20 drinks X $4.
1 bottle cost $36 10 X $7 = $70(revenue) $70-$36 = $34 (net profit) ($34/$70) X 100 = 48% profit .00 per drink – 20 drinks per bottle.Is the profit as much for Call or Premium liquor? • Using premium in a mixed drink: – 1.$36 = $84 (net profit) ($84/$120) X 100 = 70% profit • Using premium on the rocks: – 3 ounces in one drink at $7. 1 bottle cost $36 20 X $6 = $120(revenue) $120 .5 ounces in 1 drink at $6.00 per drink – 10 drinks per bottle (30/3=10).
Quiz 1 1. Beer d. b. Water Liquor c. 3. A cocktail is an iced drink of wine or ______ mixed with flavoring ingredients? a. 100% 40% c. 5. Sugar 2. Select True or False: the name cocktail may have came from the roosters tail being used as a garnish in drinks? Select Yes or No: should you serve a drink that you know was improperly made? Select True or False: can a bartender’s professionalism be measured by how clean their bar is? Calculate the profit of call gin sold at $5 a drink when the bottle cost $20? a. 80% d. 4. b. 20% .
garnish with straw of dry vermouth in Pour in mixer an ice filled cocktail ie: orange juice shaker. to potatoes or molasses.strain into a martini glass Click on the .add 3oz of vodka vodka. tasteless and odorless liquid distilled from grain.serve with an olive picture for more information . Shake well.Fill rocks glass with ice . • How to make a… Mixed Drink: Rocks Drink: - Martini: Fill glass with ice .75oz of vodka .5oz of Add 1.Vodka is a clear. Garnish with straw .5oz (1 shot) . and .place 1.
add 3oz of gin gin.add a dash of bitters and an olive Click on the picture for more information .5oz of .Fill rocks glass with ice .75oz . Shake well. and .garnish with straw of dry vermouth in an ice filled cocktail shaker.5oz (1 shot) of gin Pour in mixer ie: tonic Garnish with straw or lime Martini: .strain into a martini glass .Gin is a very dry spirit made from grain and flavored with juniper berries • How to make a… Mixed Drink: Rocks Drink: Fill glass with ice Add 1.place 1. .
garnish with straw .add 3oz of whiskey with ice .add 3oz of whiskey .add a dash of cherry juice . There are three most popular types. Irish Whiskey. and American Whiskey. Manhattan: .5oz (1 shot) of whiskey Pour in mixer ie: coke Garnish with straw is distilled from grain mash and aged in oak barrels. .Whiskey • How to make a… Mixed Drink: Rocks Drink: Fill glass with ice Add 1. Scottish whiskey (aka scotch).fill rocks glass .Fill rocks glass with ice .stir drink and garnish with 2 cherries Click on the picture for more information .add a dash of sweet vermouth.
Rum is distilled from sugar and aged in oak barrels.5oz of rum Pour in mixer ie: coke . • How to make a… Mixed Drink: Fill glass with ice Add 1.5oz of light rum Add 2oz of sour mix and blend Pour into glass and garnish with a lime wedge and straw Click on the picture for more information .Garnish with straw Daiquiri: Add desired amount of ice to blender Add 1.
Tequila is made from the agave plant in Mexico • How to make a… Mixed Drink: Fill glass with ice Add 1.5oz of tequila Pour in mixer and/or other liquor ie: orange juice and grenadine Click on the picture for more information Margarita – video clip .
Beer is made from water. All beer is made with all these four ingredients. plus the variations in brewing As a bartender you will serve beer in a bottle or draft. barley. the only variation between them is in the amount used of each ingredient. and hops. . yeast.
5 inches Click on the pictures for more information . • Dark (stout/lager): – Requires a very slow pour. – Pour quickly enough so that the beer develops a finger width head. A beer like Guinness requires extra attention as the head is so thick that you may have to pour a littler. and then continue – Aim for the side of the glass – Develop a head of about 1.Beer: Draft • Light (ales): – You can steepen the angle significantly when pouring. stop.
The wine is then transferred to tanks or barrels where a second fermentation will occur for about a year. – The skins will rise to the surface and form a cap. • Most popular types you might see in your bar: – Merlot – Cabernet – Pinot noir – Shiraz Click on the picture for more information . – They are put through a crusher which breaks the skins. The vat is then flushed so the cap breaks up. The grapes are moved from the crusher into fermentation vats with the skins. This can take up to 4 weeks or longer.Wine Red • How it’s made: – Red wine is made almost exclusively from black grapes.
• Most popular types you might see in your bar: – Chardonnay – Pinot grigio – Sauvignon Blanc – White zinfandel – Riesling Click on the picture for more information . The vat is flushed and is then transferred to tanks or barrels where a second fermentation will occur for about a year.Wine White • How it’s made: – The skin and seeds are removed from the grapes before any of process is begun. This can take up to 4 weeks or longer. The grapes are moved from the crusher into fermentation vats. – They are then put through a crusher.
. • Bitters.is generally the least expensive.is when the customer “asks” for a certain brand of liquor to be used • Premium.or top shelf brand.is wine flavored with aromatic herbs and spices. quality liquor used by the establishment to make any given drink. It adds a bitter flavor. It is • Sweet Vermouth. Because it costs so much it is not considered “call” brand price even though the customer is still calling for a brand.Vocabulary click on the word to go back to the slide • House.is wine flavored with aromatic herbs and spices. It is red in color and tends to be sweet. They have to ask because it is more expensive than “house” brand. or in other words the least • Call. establishment. when making his/her drink. would be the most expensive liquor in the • Dry Vermouth. clear in color and tends to be bitter.an alcoholic beverage that contains herbal essences and citrus flavoring.
Quiz 2 1. How many ounces of liquor is put in a mixed drink? a. Which is not a type of white wine? a. Select True or False: Red wine goes better with red meat than white does? . Cabernet c. 3 oz c. 1.5 oz d.5 oz 2. Pinot Grigio 3. . 6 oz b. Riesling d. Sauvignon Blanc b.
January 31).com website: http://www. Retrieved November 7.thebar. 2009.). from Boozl.com: Cocktails.d. How to make a margarita cocktail – margarita recipe [video file]. from Accubar website: http://www. The History and Culture of Cocktails.accubar. 2009.com/en-us/Pages/default. Retrieved November 7.com website: http://www. from The Webtender website: http://www. 2009. thebar. (n. Retrieved November 7. (2009).References About. Bartending and Distilled Spirits.about. Retrieved from http:// www. Robert.boozl. Retrieved November 7. (2004).com /handbook/ .com/watch?v=uDOtcVtxURc Plotkin.aspx HowdiniGur. (2009).webtender.asp The Webtender: Bartender’s Handbook.com/od/history/The_History_Culture_of_Cocktails.com.com/ Diego.com/Insider/Tip13.com: Cocktails website: http://cocktails.htm Bartending Guide. (2008. (2009). Bar Management Insider: Bartending Etiquette. Retrieved from thebar.youtube. 2009 from About.
Click this symbol to end the slide show.The End Hope this was helpful to all of those who would like to become a bartender. Click the picture to go to The Webtender website for further information .
but water is not a key ingredient in a cocktail. Water – sorry try again. Click the ? To return to the quiz .Quiz 1 question 1(a) a. There is ice in your drink.
liquor.Quiz 1 question 1(b) b.Correct!!! Great job .
I don’t know how good beer would taste with sugar added.Nope sorry try again. Beer.Quiz 1 question 1(c) c. .
. We don’t need anymore. Try again.there will already be enough sugar in the flavoring ingredients.Quiz 1 question 1(d) d. Sugar.
Quiz 1 question 2(true) • True – You are absolutely correct! .
.Sorry… re-read the slide on where the cocktail got it’s name.Quiz 1 question 2(false) False.
Quiz 1 question 3(yes) Yes – Ew!! Would you drink something that you know was made wrong! So why would you serve it? Try again .
Quiz 1 question 3(No) No – I wouldn’t either. good job! .
Quiz 1 question 4(True) True – absolutely! Good job! .
. Sorry try again.Quiz 1 question 4(false) False – you can tell a lot of things from how clean a bartender keeps their bar.
100% .Quiz 1 question 5(a) a.all bars wish they made a 100% profit except it’s just not feasible. Try again. .
Quiz 1 question 5(b) b.nope check your math again… . 40% .
Quiz 1 question 5(c) c. . Great job.now that’s more like it. For every dollar sold 80 cents are profit. 80% .
this is not much. 20% .. Sorry try again.Quiz 1 question 5(d) d. .
.Quiz 2 question 1(a) a.good guess but this is the amount in a rocks drink. 3oz .
Quiz 2 question 1(b) b. . Try again.5oz – I don’t think you’d be able to taste the alcohol in that drink. .
Quiz 2 question 1(c) c. . 6oz – Wow! That be one strong drink! Try again.
5oz – Great job.Quiz 2 question 1(d) d. 1. Someone was paying attention. .
This one was tricky. Cabernet – great job.Quiz 2 question 2(a) a. .
Riesling – Sorry this is a white wine. .Quiz 2 question 2(b) b.
Sauvignon Blanc – Even though it sounds like a red. Try again. . it’s actually a white.Quiz 2 question 2(c) c.
. Pinot Grigio is a white.Quiz 2 question 2(d) d. Try again. that’s the red. Pinot Grigio – You must have gotten confused with Pinot Noir.
Quiz 2 question 3(true) True – correct! Good job. .
You would have known if you clicked on the picture of white wine in the information slide. .Quiz 2 question 2(false) False – sorry it does.
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