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Lafarge aggregate &concrete India Pvt Ltd
Under the Guidance of
Mr. sandeep kulkarni Cluster manager
“University of Mumbai”
In partial fulfillment of the requirement for the award of the degree of
Master of Management Studies (MMS)
C.K. Thakur Institute of Management Studies and Research New Panvel
I, Hariomkumar tiwari a student of C.K. Thakur Institute of Management Studies and Research, New Panvel, hereby solemnly declare that the project titled ‘market research for Lafarge aggregate & concrete India Pvt Ltd. is original and not copied from any other earlier report.
The information and fact & figure produced in this report is based on my own experience & study during my summer training and has not been published previously anywhere not in Magazine, Trade journal or any other University or elsewhere for the award of degree/ diploma/ fellowship.
Further I also declare that, I have tried my best to complete this project with sincerity, honesty and accuracy. Even then if, any mistake or error had been crept in, I shall most humbly request you to point out those errors.
Any suggestion regarding this Project Report will be most welcome.
Hariomkumar tiwari (C.K.T.I.M.S.R)
TO WHOMESOEVER IT MAY CONCERN
This is to certify that Mr. Hariomkumar tiwari is a bonafide student of our institute “C.K. Thakur Institute of Management Studies and Research”. He has successfully completed the project on “Market research” undertaken in “Lafarge aggregate & concrete India Pvt Ltd.
This is the original study of Mr Hariomkumar tiwari and the sources used by him have been acknowledged in his report. The report is submitted in the partial fulfillment of two year full time course in Masters of Management Studies (2009-11) as per the rules of the Mumbai University.
Prof. Nilesh Manore (PROJECT GUIDE)
Dr. S.T. Gadade (DIRECTOR)
I express my thanks to my beloved parents & friends for their support and guidance. Gadade our Institute Director who has been constant source of inspiration to me. cluster manager for providing me an opportunity to work as a summer trainee under his guidance along with his support and co-operation in completion of my project. S. but to live by them. I wish to express my gratefulness to our Institute coordinator Mr. I acknowledge with sense of reverence my gratitude towards Mr sandeep kulkarni. Hariomkumar tiwari .ACKNOWLEDGEMENT It gives me pleasure in presenting this project report on ‘market research’ in Lafarge aggregate & concrete India Pvt Ltd I would like to add a few heartfelt words for the people who were the part of this project in numerous ways people who gave unending support right from the stage the basic idea was conceived. Nilesh Manore & also thankful to Prof. I express my hearty thanks to the clients of Lafarge aggregate & concrete India Pvt Ltd without whom the project would have not been completed.T. I must never forget that the highest appreciation is not to utter words. This project is a result of their initiative and constant motivation.
6-7 8-9 10-21 22-52 53-58 59-69 70-71 72-73 9 10 BIBLIOGRAPHY ANNEXURE 74-75 76-79 .INDEX CHAPTER NO. 1 2 3 4 5 6 7 8 DESCRIPTION EXECUTIVE SUMMARY OBJECTIVE AND SCOPE OF PROJECT CEMENT INDUSTRIES IN INDIA COMPANY PROFILE RESEARCH METHODOLOGY RESEARCH ANALYSIS FINDINGS CONCLUSION & RECOMMENDATIONS PAGE NO.
EXECUTIVE SUMMARY .
The Project entitled- ‘Market research’ as a summer trainee. reference books. From the analysis we can conclude that marketing defines role in any company strategy. The main objective of this study was to understand how the relationship of company with its clients is and is company is satisfying all need of its clients. The project report is based on live interaction of clients of Lafarge aggregate& concrete India pvt ltd and who to improve company relationship with its clients. under the guidance of Mr. The data collected during the project was both primary and secondary in nature. if not subject to practical exposure of real corporate world and the challenges and problems that one has to face at the actual work place. sundeep kulkarni. The primary data was collected by direct interaction with the clients of Lafarge aggregate & concrete India Pvt Ltd. It also gave me a chance to have an interaction with clients of Lafarge aggregate and concrete India pvt ltd who are continuously relying on Lafarge aggregate and concrete India pvt ltd. This tool has to be used in order for the company to excel in cement market. The secondary data was collected from sources like the internet. company magazines etc.Theoretical knowledge gained by a student through classroom study is incomplete. The generosity and the patience of them for spending their valuable time for discussion and interactions has also been a rich experience for me. . The project research was carried out in the tenure of 2 months between May and June with Lafarge aggregate & concrete India Pvt Ltd. it helped me in understanding about the policies and procedures of the company and how these should be formulated together so that they solve the real purpose. data was also collected with the help of a questionnaire and personal interviews. In that context the study has been taken to be aware of the real business world.
OBJECTIVE AND SCOPE OF THE PROJECT .
4 To know whether company is fulfilling its customer’s needs and requirements. . 5 To know the response of customers regarding Lafarge.OBJECTIVE:1 To know the company’s performance in market. 6 To make better relationship with the clients. 3 To know whether my company needs any change in marketing strategy. 2 To know the marketing strategy of other companies in market.
4 To work along with the clients of Lafarge aggregate and concrete India Pvt Ltd for its betterment. 3 To develop Lafarge as a brand in customer’s mind. . 2 To work well in market. 5 To become more customers oriented.NEED AND SCOPE OF STUDY: 1 To make the company more customers oriented.
Chapter 3 Cement industry in India .
4% has been able to maintain its multiplier factor with GDP growth at 1. But.5% on yoy basis. average cement prices in FY09 rose by about 5% on yoy basis. the cement industry witnessed a fall in profitability. Even though the utilization rate dropped. Comparatively.Indian Cement Industry The Indian cement industry has witnessed a phenomenal capacity addition to the tune of about 52 mn tonnes in the last two financial years which accounted for about 24% of the industry’s capacity of 218 mn tonnes at the end of FY09. On the regional front. In the last two financial years.4% in cement consumption. In FY09. many small/medium players have been able to capture more market share and consolidate their position in the industry in the last two years. Power and fuel cost for many cement companies increased in FY09 mainly on account of substantial increase in coal prices. But. The Southern and Central regions also reported impressive double-digit growth of 10. The Eastern region continued its buoyant performance and registered the highest cement consumption growth of 11. In FY09.3% in FY08. respectively. all the regions except the Western and the Northern region have outperformed the industry in consumption growth. the operating profit margin of the industry dropped by about 8-9% in FY09. poor demand growth registered by the Western region was on account of high base of the last year and also slightly subdued demand. due to slowdown in the cement off take and relatively low operating rate. the Northern region has registered the lowest growth in the cement demand on yoy basis. Market share of top five individual companies taken together show a decline to a level of 44.7% compared to the 9% growth reported in FY08. With focus on capacity addition. the growth in cement prices remained slightly subdued compared to 21% and 14%. industry’s capacity utilization rate which showed a rising trend up to FY07 has dropped to a level of 83% in FY09. Even though. average realization for the industry increased by about 4% on yoy basis. cost of production has increased by 18. In FY09. Also. prices in the Northern region remained at the lowest levels compared to other regions.3% in FY09 from 46. As a result.3% on yoy basis. prices in the Southern region were firm and ruling consistently at the highest level amongst all the regions in FY09. However. However. .25 times. cement consumption growth in FY09 at 8. As a result. the cement industry has registered a double-digit growth in capacity addition compared to moderate growth of 3-7% registered during period FY 03-07. the GDP growth slowed down to 6. higher interest rates and depreciation provided on expanded capacities took its toll on the net profit margin of the industry which witnessed a decline by about 5% in FY09. registered in FY07 and FY08.
CARE Research has estimated that per tonne power & fuel cost of the industry will decline by about 12% in FY10 on yoy basis. CARE Research does not foresee a notable drop in average realization of the industry in FY10. supplemented by the latest statistics. Section II covers information on some technical aspects about the product and basics of the cement industry along with exhaustive database.Going forward. The report is divided into two sections. CARE Research has estimated the domestic cement demand to grow at a CAGR of about 8. the cement industry is in better position to operate at lower utilization rate and avoid substantial price cuts. leading us to the conclusion that further consolidation in the industry is still away. However. Following are the few points with are emphasized to accomplish the report: . cement companies would be benefited by their focus on captive power generation which would help them to reduce power & fuel cost. CARE Research has estimated that break-even cushion (defined as the ratio of overall capacity utilization rate of the industry to the utilization rate at the breakeven point in a particular year) of the industry has notably increased to 2. Section I mainly covers performance of the industry in the last financial year and also analysis of past five years’ data.4 times in FY09 compared to an average level of 1. With reduction in coal prices. one analysis suggests that the Net Present Value (NPV) of a Greenfield plant is still higher than the NPV of an acquired unit.1 times in the period FY 02-05. With comfortable break-even cushion value. The report elucidates facts on the Indian Cement industry. Cement demand in the next year would largely be driven by low-cost housing segment in rural & semi-urban regions and government’s focus on infrastructure development in the country. The level of consolidation in the cement industry had slowed down in the last couple of years.8% in the next two years.
Cement industry. being the second largest cement producer in the world after China with a total capacity of 151. Despite the fact. More growth in the Indian cement industry is expected in the coming years. housing facilities and road networks. manufacturing units. government introduced a three-tier pricing system with different pricing on cement produced in high. Later in 1977. established to ensure fair price model for consumers as well as manufacturers. Cement industry in India was under full control and supervision of the government.16 MT in FY11. Industry Background The history of the cement industry in India dates back to the 1889 when a Kolkata-based company started manufacturing cement from Argillaceous. In the present year. plays a major role in the growth of the nation. in any country. government authorized new manufacturing units (as well as existing units going for capacity enhancement) to put a higher price tag for their products. the demand and supply of cement in India has grown up. In 1914. which account for almost 70% of the total cement production in India. With the government of India giving boost to various infrastructure projects. The cement industry in India is dominated by around 20 companies. It is also predicted that the cement production in India would rise to 236. the cement industry in India is currently growing at an enviable pace. It's also expected to rise to 262. However. This stage was referred to as the Nascent Stage of Indian Cement Industry. India falls in the list of lowest per capita consumption of cement with 125 kg. In spite of being the second largest cement producer in the world. medium and low cost plants. is still evident in India. . has got a huge cement industry. The cement industry in India saw the price and distribution control system in the year 1956. especially in the pricing. A couple of years later. But government interference. In 1927. The reason behind this is the poor rural people who mostly live in mud huts and cannot afford to have the commodity.000 tons and production of 1000 installed. Concrete Association of India was set up to create public awareness on the utility of cement as well as to propagate cement consumption.61 MT in FY12.India. The World War I gave the first initial thrust to the cement industry in India and the industry started growing at a fast rate in terms of production. and installed capacity. the Indian cement companies have produced 11 MT cement during April-September 2009. But the industry started getting the organized shape in the early 1900s. In a fast developing economy like India. it got relief at a large extent after the economic reform. India Cement Company Ltd was established in Porbandar with a capacity of 10. It took the total cement production in FY09 to 231 MT.2 Million Tones (MT). there is always large possibility of expansion of cement industry.
Cement Plants • CCI Cement Plants • Top 10 Cement Companies • Mangalam Cement • J K Lakshmi Cement • J K Cement • Madras Cement • India Cements • Sanghi Industries • Dalmia Cement • Dalmia Cement Bharat • Gujarat Ambuja Cements .Cement Industry in India • lafarge Cement Plants • ACC Ltd.
04 MT comparing to 95. almost 93% of the total capacity is based entirely on the modern dry process. During April to October 2008-09. which lead to reduction in the emission level and hence improves the environment.37 MT compared to a production of 11. followed by Uttar Pradesh.21 MT in the same month in the previous year. which resulted in maintaining a 10% growth rate.72% of production.8 MT in the previous fiscal year. In cement consumption. . Andhra Pradesh leads the list with 14. The cement companies are also increasing their productions due to the high market demand. the total cement production in India was 12. The cement companies have seen a net profit growth rate of 85%. Cement Dispatches Cement industry in India has successfully maintained almost total capacity utilization levels.18% consumption. There is also a huge scope of waste heat recovery in the cement plants. the total dispatch was 155 MT. the cement industry in India has contributed almost 8% to India's economic development. In terms of cement production. which is considered as more environment-friendly. Only the rest 7% uses old wet and semi-dry process technology. which was almost 9% higher than the total cement despatch of 11. During October 2009. The month of October 2009 saw a cement despatch of 12.61 MT in the same month in the previous year.1% during 2006-07 against the total production of 147. Technology Up-gradation Cement industry in India is currently going through a technological change as a lot of up gradation and assimilation is taking place. which rose up to 170 MT in 2007-08. the state of Maharashtra leads the table with 12. With this huge success.22 MT. while Rajasthan remains at second position. the production of cement in India was 101. In 2006-07.05 MT during the same period in the previous year. Currently. The production of cement in India grew at a rate of 9. In fact the domestic demand of cement has surpassed the economic growth rate of India. The cement consumption is expected to rise more than 22% by 2009-10 from 2007-08.Cement Production and Growth Domestic demand plays a major role in the fast growth of cement industry in India.
470 5.640 14.316 6.860 17.434 6.16 93 Major Players in Indian Cement Industry There are a number of players prevailing in the cement industry in India. However. owned by 54 major companies across the nation.902 15.24 1.05 94.33 2.707 14.115 8.113 .Production Despatches (Excluding Export) Export Capacity Utilization (%) 2008-09 (Apr-Oct) (in MT) 101.550 5.810 6.000 14.636 4.150 Installed Capacity 18. Production 17.649 8.094 13.680 6.46 85 2007-08 (Apr-Oct) in MT 95. The total installed capacity is distributed over around 129 plants.300 5.531 6.174 6.04 100. there are around 20 big names that account for more than 70% of the total cement production in India. Following are some of the major names in the Indian cement industry: Company ACC Gujarat Ambuja Ultratech Grasim India Cements JK Group Jaypee Group Century Madras Cements Birla Corp.
the second largest cement company in South India. ABN Amro. The estimated project cost is US$ 221.1 billion. •Anil Ambani-led Reliance Infrastructure is going to build up cement plants with a total capacity of yearly 20 MT in the next 5 years. It will invest US$ 463. It invested US$ 1. •Rungta Mines (RML) is also planning to invest US$ 123 million for setting up a 1 MT cement plant in Orissa.67% share of Sagar Cement at a cost of US$ 14. •Jaiprakash Associates Ltd has signed a MoU with Assam Mineral Development Corporation Limited to set up a 2 MT cement plant. For this. a Cement company of Portugal. The company utilized various open market transactions to increase its stakes. Recent Investments in the Indian Cement Industry •In a recent announcement. •Cimpor. •World's leading foreign funds like HSBC. •Anil Ambani-led Reliance Cementation is also going to set up a 5 MT integrated cement plant in Maharashtra.91 million. Emerging Market Fund and Asset Management Fund have together bought 7. Previously it held 22% of stake. Dalmia Cement declared that it's going to invest more than US$ 652. .63% stake that Grasim Industries had in Shree Digvijay Cement. •Holcim now holds 56% stake of Ambuja Cement. has bought 53.8 billion for that.35 million. Fidelity.Mergers and Acquisitions in Cement Industry in India •UltraTech Cement is going to absorb its sister concern Samruddhi Cement to become biggest cement company in India.6 million in the next 2-3 years to add 10 MT capacity.2 million for that. the company will invest US$ 2.36 million. •French cement company Vicat SA bought 6. •India Cements is going to set up 2 thermal power plants in Andhra Pradesh and Tamil Nadu at a cost of US$ 104 billion.5% of India Cements (ICL) at a cost of US$ 124.
During AprilSeptember 2009. is the home to a number of top cement companies. many of which are backed by the government. world's second largest cement producer after China. . which will also lead to the growth of top cement companies in India.2 Million Tones (MT). road networks and housing projects are coming up. Let's have a look at the top 10 cement companies in India. the Indian cement industry is truly big in size and hence accommodates a number of cement companies in the market. Not only that. With the capacity of 151.61 MT in FY12. more growth is further expected in the coming years. The Indian cement industry is largely dominated by a few companies. whereas the total cement product in the country in FY09 was 231 MT. The top 20 cement companies account for almost 70% of the total cement production of the country. It is further expected to reach 236.16 MT in FY11 and 262. the Indian cement companies produced 11 MT cement. List of Top 10 Cement Companies in India Following are the list of top 10 cement companies in India: •ACC Limited •Gujarat Ambuja Cements Limited •Ultratech •Grasim •India Cements •JK Cement Ltd •Jaypee Group •Century Cement •Madras Cements •Birla Corp. As various infrastructure projects. the cement industry in India is growing at a great pace these days.Top 10 Cement Companies in India India.
234.680 14.700 lakhs Grasim 14.810 43.64.89 lakhs Gujarat Ambuja Cements Limited 15. 2009) Name Production Installed Capacity Net Profit (Quarter ended on Sep 30.300 .860 31.40 lakhs Jaypee Group 6.094 14.000 97.218 lakhs JK Cement Ltd 6.649 14.550.531 Century Cement 6.115 1.434 8.174 6.640 41.848 lakhs Ultratech 13.902 18.316 6.707 17.Name Production Installed Capacity Net Profit (Quarter ended Sep 30.800 lakhs India Cements 8. 2009) Name Production Installed Capacity Net Profit (in 2008-09) Name Production Installed Capacity Net Profit (in 2008-09) Name Production Installed Capacity Net Profit (in 2008-09) Name Production Installed Capacity Net Profit (in 2008-09) Name Production Installed Capacity Name Production Installed Capacity ACC Limited 17.636 6.
550 5. 5.061 lakhs .081 lakhs Birla Corp.457 49.150 5.Name Production Installed Capacity Net Profit (in 2008-09) Name Production Installed Capacity Net Profit (in 2008-09) Madras Cement 4.113 9.
Chapter 4 Company Profile .
with which highly reputed scientists collaborated. This new high alumina binder gradually established a reputation as a rapid-hardening cement resistant to both high temperatures and corrosion. It currently (2009) is the world's largest cement manufacturer by mass shipped ahead of Holcim. an area known for generations for the quality of its limestone deposits. LAFARGE GROUP The beginning (1833 to 1914): In 1833. favouring a strategy of horizontal integration.000 tonnes of lime for the construction of the Suez Canal. . construction aggregates. the company – now the "Société des Chaux et des Ciments de Lafarge du Teil" – set about acquiring lime and cement companies in all parts of France. the Le Teil Laboratory. concrete and gypsum wallboard. Léon Pavin. having taken over a business acquired by his family in 1749 with the purchase of the Lafarge domain in south-eastern France. In the years until 1914. the Central Laboratory filed a patent for Ciment Fondu calcium aluminate. In 1908. The company signed its first major international contract in 1864. delivering 110. launched an industrial lime production operation.Lafarge is a French industrial company specializing in four major products: cement. Lafarge opened its first central research laboratory in 1887. obtained by fusing a mixture of bauxite and limestone.
and developed Superblanc.1981 Mergers. 1982 .000 to 17. a merger agreement was signed between Lafarge and Coppée.1990 The conquest of Europe . With a quarter of the domestic market.1955 Growth on all fronts International development began with the opening up of North African markets. 1955 . Lafarge Canada had become the third largest cement producer in the country. Lafarge began operations in Brazil. In 1926. and set up operations in Morocco and Tunisia.1914 . with annual production capacity of 900. a new cement. By 1939. It diversified into gypsum in 1931. By the end of the 1960s. The size of the Group rose from 12. in 1932. which had operated in Algeria ever since 1866.000 tonnes. the company became established as France's number one cement producer. creating Lafarge Cement of North America with the start-up of the Richmond plant in Canada. Lafarge was the leading cement producer in France. now became the leading Portland cement producer in Algeria. After 1945. In 1959. Lafarge continued to acquire companies in mainland France. developments In 1956. Lafarge constructed its first North American cement plant. Acquisitions in the United States and Canada established Lafarge Coppée as the number one cement producer in North America. the newly formed group becoming Lafarge Coppée. Lafarge opened its first aluminous cement plant in the United Kingdom. In 1980. Lafarge gained a new lease of life with the arrival of Alfred François at the helm.000 employees. the Marshall Plan and the post-war rebuilding boom: production doubled over the next ten years. acquisitions. Lafarge.
and acquires a 70% interest in the Chongqing cement plant. Lafarge was introduced onto the New York Stock Exchange (NYSE). 1999: India and South Korea). Thanks to the acquisition of Warren in Canada in 2000. positioning itself more strongly in Aggregates and Concrete and gaining entry onto the Roofing market. Lafarge acquired Redland in 1997. Russia and Ukraine.2001 Lafarge becomes world leader in building materials 1994 saw Lafarge take a foothold in China. Karsdorf. . have continued to consolidate its world leadership position. the first greenfield cement plant for the Group in China. 2001. 4 entities representing all four Divisions were active in the country. particularly Asia. In 2001. The agreement with the East German cement producer. Poland and Central Europe. Lafarge became the world's leading cement producer. the Group acquired interests in Asland (Spain). then Poland. Lafarge focused on its main four Divisions. and on every continent. 1990 . 2001-2004: A global growth In 2002. Then followed the investments in Eastern Europe: East Germany. all four of the Group's Divisions operate there. and divested its Specialty Products businesses. The Group's expansion in Poland began in 1995 with the acquisition of a 75% stake in Kujawy. Lafarge became one of the leading aggregates producers in North America. Today. Numerous acquisitions and joint ventures in all four Divisions. Within six years (2001). the Group chose to expand its business in Europe. Lafarge first turned to Germany. and there have been developments throughout Asia (1998: Indonesia and the Philippines. In July. Lafarge was the first industrial group to conclude a partnership agreement with WWF (World Wildlife Fund for Nature). Through the purchase of the Swiss company. following the acquisition of Blue Circle. Aslan (Turkey) and Perlmooser (Austria). which became Materis. the Czech Republic (1991). Cementia in 1989. with the construction of a single market representing more than 300 million inhabitants. raising its stake in Portland Zementwerk at Wössingen to 83%. Romania.During the 1980s. came even before German reunification had been mooted. The Cement Division inaugurated in China the new Dujiangyan cement plant. the Gypsum Division acquired the plasterboard businesses of Gyproc (a subsidiary of British PlasterBoard) in Germany.
2% stake in Lafarge Halla Cement. This includes international development and expansion in all of its businesses. Argentina. Poland. In 2003. in countries as diverse as Egypt. Mexico. Georgia. Germany. In 2004. Lafarge Group has established its presence or consolidated its position. Acquired The Concrete Company of Columbus. Brazil. the Group: Acquired in Ecuador Cementos Selva Alegre. near Mexico City. United States. the Cement Division enters Australia and had constructed a new cement plant in Mexico. United States with operations in both cement and concrete. the Group is aggressively following a strategy of growth and competitiveness. Canada.The Cement Division acquired two new cement plants in Slovenia and in Serbia. Venezuela. . Acquired an additional 10. in South Korea. Acquired an additional 14% stake in our gypsum operations in Lafarge Gypsum in Asia. Uganda. Jordan. LAFARGE GROUP'S GROWTH STRATEGY To maintain its leadership in construction materials. South Korea. alone or with local partners. Acquired Hupfer Holdings with operations in France and Switzerland in aggregates activities. in a joint venture with Boral. Turkey.
removing LNA from the New York Stock Exchange. and further develop products enjoying growth in mature markets. acquired Blue Circle Industries (BCI). and yielded an eminently hydraulic lime. In 2001. Lafarge. to exploit the limestone quarry in Mont Saint-Victor between Le Teil and Viviers. It was also an early pioneer in the production of white Portland cement. an Egyptian based cement producer with operations across Africa and the Middle East. it bought Redland plc.000 tonnes of lime to the Suez Canal construction project. With operations on every continent.Australia and Ukraine. In December 2007. It developed calcium aluminate cements. In 2007. capitalizing on every opportunity and offering synergies with existing businesses. then the world's second largest cement manufacturer. to become the world leader in cement manufacturing. named "Société anonyme des chaux et ciments de Lafarge et du Teil. divested its roofing division. Lafarge purchased a plant from the National Gypsum Company in early-1987. increase its business in countries with high market growth potential. Ten years later. Lafarge North America shareholders accepted a $3 billion tender offer from Lafarge Group which gave the parent company full control over the North American business. On May 15. Lafarge announced the purchase of the Orascom Cement Group. still made at the company's original Le Teil plant. which at the time was the world's sixth largest cement manufacturer. a public company was formed. selling it to a private equity group in a deal that resulted in Lafarge retaining a 35% equity stake. it joined with the cement company Coppée to become SA Lafarge Coppée. from Orascom Construction Industries (OCI). ." In 1980. The limestone is white and argillaceous. In 2006. Previously the Group had owned 53% of LNA shares. In 1919. Lafarge was founded in 1833 by Joseph-Auguste Pavin de Lafarge in Le Teil (Ardèche). Lafarge is committed to a strategy of international development. In 1864 Lafarge signed its first international contract for the delivery of 110. 2008 Lafarge acquired Larsen&Turbo Ready Mix-Concrete (RMC) business in India for $349 million. It aims to simultaneously. a leading British quarry operator.
028 2.892 77. New York plant "was the greatest source of mercury emissions in New York from 2004 to 2006" According to the story.146 82.884 2.698 14.598 736 9.820 3.017 7.884 13.969 16.795 82.440 77.720 83.101 2. Financial data The following is a summary of data: Financial data in millions of euro 2002 2003 2004 2005 2006 2007 Year Sales EBITDA Net debt Staff 2001 2008 2009 13.221 9.610 446 728 868 1. 2008.920 3.372 1.332 8.734 77. the Albany Times Union reported that Lafarge's Ravena. A second story.436 15.909 1.994 Net results 750 Our Vision To be a leading cement company in India .685 16. published the following day.Environmental concerns On July 11.544 6. plans have been made to upgrade the plant to reduce the mercury emissions.658 14.733 77.547 75.033 15.862 3.610 13.614 19.734 7. stated that the factory had emitted 400 pounds (181 kg) of mercury annually from 2004 to 2006.909 17.845 8.096 1.075 80.
Lafarge India is a subsidiary of the French Building Materials major Lafarge.5 million tons.in the states of West Bengal. one grinding station each in Jharkhand & West Bengal. Company Overview Lafarge Cement: A World Leader In Cement. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and are amongst the highest priced brands. with the acquisition of the cement business of Tata Steel. The company is a leading cement player in Eastern India.which makes us a preferred employer. Sustained growth that creates value for our shareholders and doubles our turnover every 4 years. Orissa and North-East States. customer orientation and sharing of best practices . This acquisition was followed by the purchase of the Raymond Cement facility in 2001. Lafarge is committed to the Indian market and has firm plans to expand its capacity in India. . Bihar. Chattisgarh. Lafarge entered the Indian market in 1999. Being a responsible citizen and ensuring sustainable development. throughout eastern India.structures globally. Lafarge India produces different types cements like Portland Slag Cement. Lafarge currently has four cement plants in India: two integrated plants in the state of Chhattisgarh. Lafarge is the world leader in building materials. Andhra Pradesh & National Capital Region. Being committed to the highest standards of corporate governance by conducting our business with integrity. Part of Uttar pradesh . Lafarge Cement is also available in parts of Madhya Pradesh and Maharashtra (Vidarbha region). Aggregates & Concrete and Gypsum. with top-ranking positions in all of its businesses: Cement. Total cement production capacity of Lafarge in the Indian market currently stands at around 6. Lafarge cement is available through a large dealer network. Portland Pozzolana Cement. teamwork. now the highest selling cement in eastern India. Embracing safety as a way of life. Building strong brands that meet consumer needs and aspirations. honesty and transparency. Fostering a performance culture in an environment of learning that encourages mutual trust and respect. Lafarge Cement is famous all over the world for its premium quality and has been used to build many landmark buildings. Jharkhand.
Chhattisgarh) . A brief description of Lafarge India's existing facilities is as below: Location Facilities Rated Capacities & Product Range (as of 2009) 1.Our Plants PLANTS AND OPERATIONS Lafarge India's current cement operation comprises a modern split location cement facility located at Sonadih (District Raipur.55 MTPA of Cement Clinkerisation unit Sonadih Cement Grinding unit Portland Pozzolana Cement (PPC) 3. at Mejia(District Bankura.4 MTPA of Cement Portland Slag Cement (PSC) & Portland Pozzolana Cement (PPC) Jojobera Cement Grinding unit with separate circuits for clinker and slag grinding . All plants are ISO 9001 and 14001 certified. Jharkhand). at Jojobera (District Singhbhum.4 MTPA of Clinker 0.West Bengal) and an integrated cement facility located at Arasmeta (District Janjgir-Champa. Chhattisgarh).
The thermal energy of the kiln is optimized by the use of a multistage pre-heater with in-line pre-calciner.6 MTPA of Clinker 1. In all its Indian plants.at Lyon in France. Lafarge Group employs more than 500 scientists and spends more than 100 million euros annually in developing leading technologies in the area of building materials and construction technology. Lafarge worldwide places a very high emphasis on protection of the environment. The regular exchange of knowledge and technological improvements between the technical centre and the Indian operations has enabled Lafarge India to improve operational efficiencies on a continuous basis. Jojobera. ATC .at Montreal in Canada. bag filters and electrostatic precipitators are used to reduce pollution and ensure environment friendly plant operations.The plants have the benefit of the strong technical and R&D set-up of Lafarge group called DPC which is supported by CTI & CTEO .6 MTPA of Cement Portland Pozzolana Cement (PPC) 1. CTS .in Austria. Lafarge India has adopted stringent quality control measures to ensure the highest quality cement .Mejia and Arasmeta are based on the dry process technology and use energy efficient processes.0 MTPA of Cement Mejia Cement Grinding unit Portland Pozzolana Cement (PPC) The plants at Sonadih.at Kuala Lumpur in Malaysia and CTEC .Clinkerisation unit Arasmeta Cement Grinding unit 1. .
The GROUP'S EXPERIENCE OF 173 YEARS across the globe which enables us to produce the finest cement in terms of reliability and consistency.RESEARCH & DEVELOPMENT RESEARCH SERVING CUSTOMERS’ NEEDS In our drive to give you world-class products. With the same ambition for all our researchers: that we leftover the favorite provider of our customers.in very modern. every bag of Lafarge Cement is made with the utmost care and commitment. . Lafarge Cement is ideal for the hot and humid weather conditions so typical of our country. thus better meeting the needs of our clients. Stringent tests are conducted at every stage of the manufacturing process . consistency and reliability. Our research laboratories have developed methods which allow us to intervene on the production parameters to obtain improved uniformity of cement properties.from the choice of the raw material to the finished product so that you get only the very best in terms of quality. computer controlled plants.bag after bag . The finest raw material available for the manufacturing process through a HIGHLY SOPHISTICATED COMPUTER MODEL which develops a detailed mining plan ensuring the best quality of limestone and a suitable blend available for the plant.
. Through mapping of both ordinary and “special” cements.Customer-oriented organization: For the success of our research programs. pozzolana). setting time. France. o Inter-Unit Technical Center (CTI) at Lyon. o Western Europe Technical Center (CTEW) at Lyon. to save non-renewable resources and adapt products to each market while helping to reduce the CO2 emissions from cement production. An expertise in know-how gathered from operating 142 plants in 42 countries. our R&D has organized a network of research operations. early resistance. ease of implementation. working both on processes and on quality. and focuses primarily on materials knowledge and the qualities of the cement in use in concrete (color. which is channelised to every Lafarge plant in the global network through the central research laboratory. o Scientific Technical Center (CTS) at Montreal. do factory testing. Canada. strength when young …) The Central Research Laboratory. setting time. Development of the use of cement additives (slag. o Central European Technical Center (CTEC) in Austria. DPC based in l'Isle d’Abeau (Lyon-France). and adapt formulas to local components. They also participate in product development. Identifying the factors of differentiation. Research programs to meet customer needs The primary programs underway focus on: Improved uniformity of the cements: their workability. Malaysia.DPC is supported by the following 5 techincal centres worldwide. France. o Asian Technical Center (ATC) at Kuala Lumpur. ash. tolerance to usage temperature.
Lafarge Concreto.The binder that is used in the production of concrete and mortar has the ability to harden even in water.CEMENT MANUFACTURING The word “cement” is based on the Latin word “caementum” . producing high performance blended cements in Portland Slag Cement (PSC) and Portland Pozzolona Cement (PPC) variants. Different applications require the use of various types of cement with a specific composition. Lafarge enjoys high brand equity through its different brands. Lafarge Duragard and Lafarge Cement. . The properties can also be varied through addition of different additives. Lafarge Cement currently holds the leadership position in Eastern Indian markets. PRODUCTS Long standing international experience and wide diversity of the Lafarge Group have provided us with unrivalled understanding on the intrinsic properties of cement and its premium quality.
this super performing cement has been developed taking into consideration the weather conditions in India and the practices of homebuilding. We at Lafarge understand the true worth of your dreams and your money. . That’s why we have introduced Lafarge Duraguard. Concreto was developed in Lafarge’s state-of-the-art laboratories. A unique outcome of international expertise.Lafarge Concreto is premium all-purpose cement developed to meet the needs of homebuilders in India.A cement that keeps your dream home safe for long. which are extensively networked with its Central Research Institute in France.
we are totally committed towards environmental protection : Substantial reduction in CO2 emissions. Increase in use of cementitious materials thus facilitating the eco-friendly disposal of fly ash from power plants & slag from steel plan which otherwise creates substantial threat to nature. The plants regularly monitor the emissions & discharges to atmosphere in order to effectively control the same and have clearances from State Pollution Control Boards as per Government stipulation. Reduction of use of fossil fuel by utilising waste materials & alternate fuels. All the Lafarge India plants are ISO 9000 & 14000 accredited and have proper systems & procedures in place for quality control & environmental protection with sound documentation. The plants regularly monitor the emissions & discharges to atmosphere in order to effectively control the same and have clearances from State Pollution Control Boards as per Government stipulation.ENVIRONMENT COMMITTED TO PROTECT THE ENVIRONMENT In line with the Global focus of Lafarge on environmental protection. Protection of natural resources by conserving limestone. . Protection & upgradation of natural resources.
In order to maintain an eco-friendly approach and to protect the environment in & around the plants, following are some of the Environmental Protection actions being undertaken at LIPL plants presently.
Extensive plantation of trees. Reduction in fugitive dust emissions by a close monitoring system & adoption of better technology. Adapting eco-friendly means of transportation of fly ash (pneumatic, bulker), thus protecting the community en route from dust pollution. Improving on operational performance by increasing cementitious materials in cement. Lafarge India achieved the highest cementitious addition within the Lafarge Group worldwide. Reduction in Specific Power consumption during the production of various brands of blended cement. Reduction in fuel consumption & use of alternate fuel. Rain Water Harvesting. Unique use of waste material for eco friendly applications.
Board of Directors
approves the annual and half-year financial statements, calls the Annual Shareholders' Meeting, sets compensation for senior managers, participates in general management decisions.
MEMBERSHIP The Board of Directors of Lafarge has 18 members, of whom 10 are independent. The position of Vice-President of the Board is reserved for an independent director. This decision highlights Lafarge's determination to continue to implement best practices in corporate governance. The Annual Shareholders' Meeting appoints directors for a period of 4 years. The Board of Directors of Lafarge has 18 members, of whom 10 are independent. This structure demonstrates the Group's determination to benefit from the experiences, skills and backgrounds of a diverse group of individuals.
Bruno Lafont Director, Chairman and Chief Executive Officer
Oscar Fanjul Independant director, non-executive ViceChairman of the Board
Michel Bon Director
Philippe Charrier Independent director
Bertrand Collomb Director and Honorary Chairman
Philippe Dauman Independent director
Paul Desmarais, Jr.
Gérald Frère Director
Juan Gallardo Independent director
Jérôme Guiraud Director
Pierre de Lafarge Independent director
Colette Lewiner Independent director
Michel Pébereau Independant director
Michel Rollier Independent director
Hélène Ploix Independent director
Nassef Sawiris Director
the region through presentations by political. with varied experiences and of different nationalities.Thierry de Rudder Director Véronique Weill Independent director International Advisory Board The International Advisory Board is comprised of persons. economic Baobab Farm and social representatives or industrialists who operate in Bamburi there. . Baroness Chalker of Wallasey. United Kingdom. MEMBERS OF THE INTERNATIONAL ADVISORY BOARD The International Advisory Board is made up of 11 members from outside the Group. such as environmental management or research. appointed for 3 years: Lynda. The second focuses on the discovery of a country or Creation of a nature park. MODE OF OPERATION The International Advisory Board meets twice a year in the presence of the Chairman and Chief Executive Officer and the Senior Management team. external to the Group. Its role is to establish an international vision of the Group and allow it to benefit from the experience of major econ omic players. Chairman of Africa Matters Limited. The first meeting takes place in France and covers general themes.
Russian Federation. The committees report on their work to the Board by way of verbal statement. Mohamed Kabbaj. former US Secretary of Commerce.O. Deepak S. director of companies. Australia. COMMITEES The committees have the power to make recommendations to the Board of Directors. Murdoch. Alexei A. Half of the members must be present for meetings to take place. Kenya. Director of the Board of The Reserve Bank of Australia. Paula Stern. The directors receive a presence fixed fee of 15. Canada. Each committee chairman sets the agenda for meetings of that committee. United States. Morgan. France. Thierry de Montbrial. Inc. Group Managing Director and C. COMPENSATION OF DIRECTORS The compensation of directors is proportional to their involvement in the different committees. President of the Housing Development Finance Corporation in India. Chairman of Lafarge Maroc.245 Euros per yea . Franklin. Titus Naikuni. Mordashov. Morocco. recommendations or written reports. Their analyses facilitate the Board's decisions. Kenya Airways. Founder and President of the French Institute for International Relations.E. PRACTICE AND CONSULTATIONS The committees may find it necessary to consult with the Group's management team. Japan. Quin Xiao. Robert W. proposals. Takuzo Kitamura. Minutes of the meeting are drafted after each session. China. They may also delegate their missions to experts. President of the Stern Group. Parekh. PRACTICES AND OPERAT ION OF COMMITTEES MODE OF OPERATION The committees meet at least twice a year at the initiative of the Chairman of the Board. Chairman and Chief Executive Officer of Barbara Franklin Enterprises. Barbara H. Chairman of the Board of Severstal. opinions. Special Corporate Advisor to Ajinomoto Co. Chairman of China Merchants Group Limited. They have no power of decision. Dr. Hugh M.
* Supervises the company’s financial situation. * Proposes corporate governance rules.MISSIONS AND RESPONSIBILITIES OF THE COMMITTEES The Audit Committee * Is responsible for the relevance of the accounts and accounting methods adopted. external growth. * Ensures the existence of anti-fraud procedures. * Studies the reports of the statutory auditors and ensures their independence. * Provides the Board of Directors with elements of comparison and benchmarking relevant to current market practices. The Strategy and Investment Committee * Expresses its opinion on the main strategic orientations and investment policy of the Group. Management team THE CHAIRMAN AND CEO Bruno Lafont Chairman and Chief Executive Officer . The Corporate governance and Nominations Committee * Prepares the evolution of the composition of Lafarge’s management bodies. The Remunerations Committee * Examines the compensation and benefits received by Directors and senior management members. divestments and asset or share sales. the creation and upgrading of equipment. * Rules on investments.
Co-President of the Aggregates & Concrete Business Christian Herrault Executive Vice-President. President of the Gypsum Business Jean-Jacques Gauthier Chief Financial Officer Eric Olsen Executive Vice-President. Organization and Human Resources .THE MEMBERS OF THE EXECUTIVE COMMITTEE Jean-Carlos Angulo Executive Vice-President. Co-President of the Cement Business Guillaume Roux Executive Vice-President. Co-President of the Aggregates & Concrete Business Gérard Kuperfarb Executive Vice-President. Co-President of the Cement Business Isidoro Miranda Executive Vice-President. Co-President of the Cement Business Thomas Farrell Executive Vice-President.
5 billion euros in turnover. CEMENT Had 160 production sites. employed 46. GEOGRAPHICAL BREAKDOWN OF CEMENT BUSINESS SALES (12/31/2009) .Cement Business profile of Lafarge aggregate & concrete Pvt Ltd A STRONG INTERNATIONAL PRESENCE In 2009. the Cement Business: accounted for 9. 69% of which was in high-growth emerging economies. including 120 cement plants.468 people in 48 countries.
GEOGRAPHICAL BREAKDOWN OF CEMENT BUSINESS EMPLOYEES (12/31/2009) .
THE CEMENT BUSINESS IS LOCATED IN 48 COUNTRIES (12/31/2009) .
the Aggregates and Concrete Businesses together employed 23. the Aggregates Business: had nearly 597 quarries in operation.Aggregates Business profile KEY FIGURES In 2009. AGGREGATES In 2009. in 36 countries. GEOGRAPHICAL BREAKDOWN OF AGGREGATES BUSINESS SALES (12/31/2009) . Sold 196 million tons of aggregates worldwide.552 people.
GEOGRAPHICAL DISTRIBUTION OF AGGREGATES AND CONCRETE EMPLOYEES (12/31/2009) .
THE AGGREGATES AND CONCRETE BUSINESS IS LOCATED IN 36 COUNTRIES (12/31/2009) .
176 concrete plants. the combined Aggregates & Concrete Business employe CONCRETE 23.552 people in 36 countries. In 2009. the Concrete Business: accounted for 5.Concrete Business profile KEY FIGURES In 2009.064 billion euros in combined sales with the Aggregates Business. had 1. Manufactured 37 million m³ of concrete products. GEOGRAPHICAL BREAKDOWN OF AGGREGATES & CONCRETE SALES (12/31/2009) .
GEOGRAPHICAL BREAKDOWN OF AGGREGATES & CONCRETE EMPLOYEES (12/31/2009) .
THE AGGREGATES AND CONCRETE BUSINESS IS LOCATED IN 36 COUNTRIES (12/31/2009) .
Chapter 5 RESEARCH METHODOLOGY .
There may not be single. standard and correct method of research. It is a blue print that is followed in completing the project. It is overall operation pattern or framework of the project that stipulates what information is to be collected from which sources and by what procedures. There are various types of research design. Marketing research. They are:- Exploratory Research Descriptive Research.Research methodology comprises of all research activities carried in connection with the marketing management. These steps are often referred collectively as research process. The research design specifies the methods and procedures for acquiring the information needed. To plan research project. it is necessary to anticipate all the steps that must be undertaken if the project is to be completed successfully. It includes specification of: RESEARCH METHODOLOGY SOURCES OF DATA COLLECTION OF DATA SAMPLE PLAN RESEARCH DESIGN:- A research design is simply a framework or plan for study that is used as a guide in collecting and analyzing the data. Research methodology states the study undertaken to complete the project. There may be different types of research design to suit different purpose of research. Research methodology may be understood as a science of studying how research is done scientifically. systematic analysis of the marketing problems. model building and facts finding for the purpose of improvements in decision making and control in the marketing of the products and services. .
marketing research design is selected. may realize the first hand information. This research will help to know some facts about other people preferences and choice. EXPLORATORY RESEARCH:- The major emphasis of exploratory research is to extract new insight into the problem.Depending upon the objective of research. In many cases the data may not be inadequate or unusable and therefore. They are: Observation method . There are two types of data. According to the research objective I plan to choose exploratory research. They are: PRIMARY DATA SECONDARY DATA PRIMARY DATA:- First of all. It helped me in knowing the following information: What are the preferences of students towards purchasing the technology product of a particular brand? Which factors influence their buying decision? How effective are the advertising activities carried out by the brands for its sales? SOURCES OF DATA:- The next step is to gather information. There are two methods by which primary data can be collected. all the sources of primary data from various sources should be explored and examining the possibility of their use for study.
It is used to get both past and current information. SECONDARY DATA Any data. It is less time consuming and less expensive than observation method. which has been gathered for some other purpose.Communication method OBSERVATION METHOD:- Observation is one of the methods of collecting data. instead of asking responder about their current behavior. COMMUNICATION METHOD This method is very popular. The recorded data is more reliable and valid. Advantages: It helped in correcting not only factual data in terms of demographics but also attitude and opinions. All the same it is used especially in marketing experimentation. The observational method is not used frequently. Advantages: . we may observe the result of such behavior. For example. is the secondary data in the hands of research. The method is used for the project study.
. As a result the primary data can be collected more specifically and more relevant to the study. Search for secondary data is helpful.The major advantage in the use of secondary data is that it is more economical. Here unstructured questionnaire was used which was not pre-decided depending upon the certain customers and it included both open-ended and close-ended questions. This leads to prompt completion of the project. RESEARCH INSTRUMENT In this project most of the data and information collected are in the form of primary data. It saves much of the time of the researcher. so the references and the contacts are very useful instrument in such data collection. The techniques and tools that are used in collecting primary data are as follows: - Observation Survey Secondary Data The secondary data is collected from various business newspapers and websites. COLLECTION OF DATA Primary Data It involves two aspects. as the cost of collecting original data is saved. journal and various magazines. not only because secondary data may be useful but because familiarity with such data indicates the deficiencies and gaps. the history of the company and the sales figures of the latest quarter. The secondary data gave me brief overview of the current market situation. Finally the secondary data can be used as basis for comparison with primary data.
Universe The universe of the research here were the retailers and lubricant distributors Contact Method The sample method used here was personal visit. Sample unit This is very important for a research to decide as to who is going to be surveyed. Sample Size The sample size in this research was:- Retail shops Lubricant distributors . In this research different category of students were targeted to gather correct and reliable information. This is the oldest and most commonly used method of marketing research.SAMPLE PLAN Sample plan is very much important for a research. sampling plan calls for following decision. The response is then direct and limited to the question framed in the questionnaire which researcher’s record simultaneously. or what the sample unit is. Here the unstructured and indirect type of personal question method is used. after deciding on sample instrument and research approach. Naturally it could work out more accuracy.
Chapter 6 Research Analysis .
TTC Industrial area Turbhe Mr. Purav marg.N. navi Mumbai 4000614 ANGEL CHARITIES Sector 9A vashi. second floor. navi Mumbai 400703 AJAY CONSTRUCTION At vasi. sector 15. plot no. CBD belapur. plot no. sector 15. next to Mumbai croma.I have visited some of the clients of Lafarge aggregate & concrete India Pvt Ltd during my summer internship and all the clients were manly from navi Mumbai area. navi Mumbai GLOBAL VENTURES 419. 264/265/266. raheja arcade. plot no. plot no. navi Mumbai 400703 Mr. kharghar Contact persons Mr. kharghar Mr. navi Mumbai 410210 GOODWILL CONSTRUCTIONS Office No. sector 15. dilip 9320772418 Mr. 24. plot no. CBD belapur. Champak 9819049120 Kesar exotica. roshan sheth 9323344500 sector 11. navi Mumbai IND-AGIV COMMERCE LTD 85. next to croma. 8 sector no. sector 17. Mumbai 4000614 sector 11. dilip 9820749500 second floor. prabhakar 9324288291 Vishnu b wing 209/210 Mr. kharghar Mr. 61. raheja arcade. navi Mumbai Mr. mahavir centre. navi 419. sion chunabhatti road. navi Vishnu b wing 209/210 second floor. Client name and address ADHIRAJ CONSTRUCTIONS PVT LTD Adhiraj complex. 61 Mr. V. CBD belapur. vashi. CBD belapur. vashi. A wing. plot no. 32. CBD belapur.8. sector 5. Raj kochar 9821316220 D/17/3. plot no. kharghar. 33. above golden Punjab restaurant. dinkar 9223373440 . Girish dhaiya 9821469131 Goodwill paradise. prakash sir 98201844224 400703 Sector 9A. chunabhatti east. sector 10. navi Mumbai HARILEELA Site address Adhiraj gardens. 62. third floor. Mumbai 400022 KESAR REALTY PVT LTD Aggrawal trade centre.
panvel. vashi. kalamboli(kamothe). ganesh 9320638429 Krushal commercial complex 12th floor above shoppers stop.road chembur(W). sanpada. 37/5. plam beach road. CIDCO Plot no. plot no D/176. Mumbai 400062 MAN INFRA CONSTRUCTION LIMITED Father agnel college. unique tower. dev ji bhanushali 9820341585 Seri diagnostic india pvt ltd. ram 9223309173 Mr. sanpada Mr. sector 20. sector 3. Mumbai 400089 M. near mahape bus depo. sector 17. goregaon (west). milind jadhav 9665038465 . mahape.M.413/2. vashi. sector 17. vashi ANJAN UNIVERSAL 3 shakti arcade. d souza 9987522522 Ambience court building Mr. mahape. sector 19/D.V. pranav 9820061209 Mr. navi Mumbai 400705 SHAKTI CONSTRUCTIONS 505.& construction. plam beach road. nerul. jignesh amin 9930265355 At bharti airtel project. 413/2.5. navi Mumbai Mr.A-66.plot no. MLD sewage treatment plant for NMMC. navi mumbai GAHRPURE ENG. ghansod bhai 9769176999 Mr.INTERNATIONAL A323.& CONSTRUCTION Sector 12. himachal cooperative housing society. navi mumbai Mr. navi Mumbai 410206 RAVECHI PROPERTIES RAVECHI PROPERTIES Plot no. sanpada. airoli. joshi 9320890750 Mr. near mahape bus depo. shiravane MIDC nerul.9.M. navi Mumbai Gahrpure Eng. next to kamath club of S. plot no. railway station road. sector 17. railway station road. navi Mumbai 400703 Mr. Mumbai 410206 F. MIDC KANDPILE THEATRES F.9. G.plot no. road. panvel. MIDC A323. navi Mumbai 400703 AQUAPROOF ENGG A-14.
turbhe. 6516/003. shop no.7. bhushan bhide 9987573550 . mahavir umang building. chambers behind MAFCO. opp vashi station vashi. Sector 30. ttc industrial area. manan sheikh 9892098388 Mr. flat no Mr. plot no. plot no. vashi Near tunga hotel. manas apartment. sion Mahatma ghandhi mission. rajendra tiwari 9987786136 Garden view apartment. MIDC rabale. opp NMMC vashi ward office. koparkhairane ASHTAVINAYAKA CONSTRUCTIONS Plot no R478. oppsite sanjeevani. plotno.6. const co near tulsi steel Pfizer road. 6516/003. Mr. Shankar 9323552350 Mr. oppsite sanjeevani. RAMKY INFRASTRUCTURE LTD 9th cooperate park 2. navi Mumbai 400705 AAKRITI ENGINEERS 602B1. shop no. E wing. kopat. navi mumbai BM suryawanshi 9820697207 Unique construction corporation Sector 15. near swastika chamber. koparkhairane Mr. 375.STP site MAHATMA GHANDHI MISSION Sector 18. sector 19. near runwal nagar. MIDC rabale. sham rao 9820511830 ASHTAVINAYAKA CONSTRUCTIONS Plot no R478. SKYLARK CONSTRUCTIONS PVT LTD Saraswat edn society. andheri(W).6. sector 18. MS ENTERPRISES Shop no. Mr. (sanpada) vashi. thane. navi mumbai UNIQUE CONSTRUCTION CORPORATION 7 punit. SKYLARK CONSTRUCTIONS PVT LTD Shop no. 375. sector 17. kamothe. ttc industrial area. mumbai 400102 AG CONSTRUCTIONS Garden view apartment. narlipada. near city international school. turbhe. wing serenity society. off link road oshiwara. kharghar. const co near tulsi steel Pfizer road. dipak 9970007924 Mr. vashi. vijay patil 9833226285 MS ENTERPRISES Shop no. sector 19.46. turbhe RAMKY INFRASTRUCTURE LTD 85 mld stp.
near vindhya complex. vardhaman chambers. MIDC. vashi. chembur. BALAJEE ENTERPRISES Plot no. airoli Mr.31. 11th road.trombay road. sector 44. Mumbai 400078 103. plot no 219. fort Mumbai RELIABLE EXPORTS Reliable house. shailesh agrawal 9323157561 Sector 11. navi Mumbai RELIABLE EXPORTS Gut no. lbs marg kanjurmarg west. navi Mumbai SUNNY FIELD HOTELS PVT LTD Mr. nerul. Deepak gupta 9820454022 Mr. johan 9323048420 INDIA PVT LTD Plot no 63-65. ketan patel 9869070291 Mr. chembur. mahendra gaikwad 9833223622 . kharghar central park. plot no 71. opposite huma adlabs. kamothe GIRISH ENTERPRISES Cidco. arenja corner. nerul GENERIC ENGG CONSTRUCTIONS PVT LTD Plot no D/20.3. Mumbai 400071 GIRISH ENTERPRISES 323. sector 17.sector 17. vashi. sector 44. CBDbelapur. Mumbai 400071 SEA QUEEN HOUSING INDIA PVT LTD 104. jignesh bhai 9320422752 Mr. chadda crescent . opposite centre point hotel. vashi. vikas 11 bank street. navi Mumbai SUNNY FIELD HOTELS PVT LTD Laalasis. navi Mumbai 4000705 GIRDHARILAL AGRAWAL 302. navi Mumbai 400703 GENERIC ENGG CONSTRUCTIONS PVT LTD 300. sector 15.turbhe GIRDHARILAL AGRAWAL Plot no 88-89. koparkhairane. sector 23. belapur SEA QUEEN HOUSING Mr. sector 17. wable 9969653879 Mr. plot no 3. navi Mumbai 4000705 BALAJEE ENTERPRISES 1 tirupati complex. sector 1. turbhe.
SECTOR-5.Mr. The overall findings.A Questionnaire was designed consisting of 17 questions in order to take the response of clients of Lafarge aggregate and concrete India Pvt Ltd. PLOT NO. GIRISH DHAIYA CONTACT NO.COMMERCIAL PERIOD OF PROJECT: . KHARGHAR TYPE OF PROJECT: . CLIENTS RESPONES ADHIRAJ CONSTRUCTION PVT LTD NAME OF CLIENTS:-ADHIRAJ CONSTRUCTION Pvt Ltd CONTACT PERSON: .2006-2010 FEEDBACK: DELIVERY PROBLEM SOME TIME IT TAKES AROUND 4-5 HOURS.32. conclusions and recommendations are mentioned are as follows.:-9821469131 SITE ADD:-ADHIRAJ GARDENS. .
KHARGHAR TYPE OF PROJECT: . RAJ KOCHAR CONTACT NO. PLOT NO. SECTOR-15.GOODWILL CONSTRUCTIONS NAME OF CLIENTS:-GOODWILL CONSTRUCTIONS CONTACT PERSON: .RESIDENCIAL AND COMMERICIAL PERIOD OF PROJECT: .2008-2010 FEEDBACK:COMPANY SERVICE ID GOOD .:-9821316220 SITE ADD:-GOODWILL PARADISE. 24.Mr.
NAVI MUMBAI TYPE OF PROJECT: . SECTOR17.Mr. GHANSOD BHAI CONTACT NO.9. PLAM BEACH ROAD SANPADA.2006-2010 FEEDBACK:- DELIVERY OF CONCRETE WAS NOT ON TIME .:-9769176999 SITE ADD:-PLOT NO.RAVECHI PROERTIES NAME OF CLIENTS:-RAVECHI PROPERTIES CONTACT PERSON: .COMMERICIAL PERIOD OF PROJECT: .
RESIDENCIAL AND COMMERICIAL PERIOD OF PROJECT: .:-9820341585 SITE ADD:-AMBIENCE COURT BULDING TYPE OF PROJECT: .2006-2010 FEEDBACK: DELIVARY WAS NOT ON TIME . DEVJI BHANUSHALI CONTACT NO.Mr.ANJAN UNIVERSAL NAME OF CLIENTS:-ANJAN UNIVERSAL CONTACT PERSON: .
2008-2012 FEEDBACK: DELIVARY WAS NOT ON TIME AFTER SALE SERVICE .Mr. NAVI MUMBAI TYPE OF PROJECT: -BUSINESS PERIOD OF PROJECT: .SHAKTI CONSTRUCTION LTD NAME OF CLIENTS:-SHAKTI CONSTRUCTION LTD CONTACT PERSON: . SHIRAVANE MIDC NERUL.:-9930265355 SITE ADD:-SERO DIAGNOSTIC INDIA (P) LTD.D/176. JIGNESH AMIN CONTACT NO. PLOT NO.
2008-2011 FEEDBACK: AFTER SALE SERVICE .Mr.:-9969653879 SITE ADD:-CIDCO KHARGHAR CENTRAL PARK TYPE OF PROJECT: -COMMERIASL PERIOD OF PROJECT: . WABLE CONTACT NO.GIRISH ENTERPRISES CONTACT PERSON: .
Chapter.7 Findings .
1 during rainy season delivery of the concrete was either delayed too much or completely stopped for days it rained. .For working of any company in today’s market it should be more customers oriented. It should keep all its customers’ needs and requirements at top priority and try to fulfill it at any cost. To the best of my knowledge I have found that Lafarge aggregate & concrete India Pvt Ltd is customer centric and it serves in providing utmost satisfaction to the customers. By doing this company can built its brand image in customer’s mind. During my course of study I came to know about these problems. During this process I came across the following three major problems which company has to overcome. 2 After sale services were not up to the mark. 3 transportation of concrete used to get delayed frequently for four to five hours. During my summer internship I visited many of the clients of Lafarge aggregate & concrete India Pvt Ltd and took their feedback.
Chapter 8 CONCLUSION & RECOMMENDATIONS .
I have tried to give some solutions and recommendations towards these problems. . 1 During rainy season the concrete gets delayed because the raw materials get wet hampering the speed of production. For doing so the marketing executives should be constantly in touch with the clients so that their grievances can be addressed properly. 2 After sale services should be given priority. 3 The third problem can be solved by improving the mobility and delivery system of concrete. Which company is facing and need to take strong action towards it.During my summer internship I came across three major problems. I wish to advise that the materials should be protected from the rain under sheds.
Chapter 9 BIBLIOGRAPHY .
S. Shajahan Webliography Referred: - www.com www.Kothari • Research Methodology .Dr.wikipedia.google.lafarge.Thomas C Kinnear • Marketing Research .Books Referred : - • Marketing Management .com www.Philip Kotler • Marketing Research .com Other sources: - News papers Magazines Internet websites .
Chapter 10 Annexure .
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