Go over the key terms in preparation for a quiz at the end! • MIGRAIN • Demographics - CLEARS • Psychographics • Exam expectations

Les Misérables
LO • To define the target audience • To understand how it has been marketed

Why has this character been chosen to appear on the poster?

Les Misérables is the motion-picture adaptation of the beloved global stage sensation seen by more than 60 million people in 42 countries and in 21 languages around the globe and still breaking box-office records everywhere in its 27th year. Helmed by The King’s Speech’s Academy Award®-winning director, Tom Hooper, the Working Title/Cameron Mackintosh production stars Hugh Jackman, Oscar® winner Russell Crowe, Anne Hathaway, Amanda Seyfried, Eddie Redmayne, Aaron Tveit, Samantha Barks, with Helena Bonham Carter and Sacha Baron Cohen. Set against the backdrop of 19th-century France, Les Misérables tells an enthralling story of broken dreams and unrequited love, passion, sacrifice and redemption—a timeless testament to the survival of the human spirit. Jackman plays ex-prisoner Jean Valjean, hunted for decades by the ruthless policeman Javert (Crowe) after he breaks parole. When Valjean agrees to care for factory worker Fantine’s (Hathaway) young daughter, Cosette, their lives change forever.

In December 2012, the world’s longest-running musical brings its power to the big screen in Tom Hooper’s sweeping and spectacular interpretation of Victor Hugo’s epic tale. With international superstars and beloved songs—including “I Dreamed a Dream,” “Bring Him Home,” “One Day More” and “On My Own”—Les Misérables, the show of shows, is now reborn as the cinematic musical experience of a lifetime. 'Like' the official Les Misérables movie page on Facebook for updates on the film.

• Working Title - Les Misérables

Socio-economic status

Socio-economic status for Les Misérables
Age 4-6 7-11 12-14 15-24 25-34 35-44 % Gender Male Female % Class AB C1 C2 DE %


Pearl & Dean

Why has the marketing team made posters for each character? How does each poster target its audience?

• Character Posters

Effective marketing?
Has the marketing of the posters and trailer been effective in targeting its audience? • Age: 45+ • Female: 55% • Class: AB How does Les Misérables fit in with Working Title?

1. 2. What is MIGRAIN an acronym for? (point for each) What 6 factors make up the demographics of an audience? (point for each) 3. What does psychographics means? 4. Write a definition of audience. 5. Who is the target audience for Les Misérables? 6. What is the Working Title winning formula? 7. Name 5 Working Title films. 8. How many questions will you be given in section B of the exam? 9. What percentage is section B worth? 10. Which 2 areas of MIGRAIN does section B focus on?

1. Media language, Institutions, Genre, Representation, Audience, Ideology, Narrative 2. Class, Location, Education/employment, Age, Race, Sex 3. The values and attitudes held by the consumer, as well as their personality, interests and lifestyle 4. The people that a media product is aimed at and consumed by 5. Age 45+, female, class AB 6. Romantic comedy, American actor, picturesque view of England 7. See list 8. 1 9. 50% 10. Audience and Institution

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