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Communicating the American Way

Communicating the American Way

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Published by maged_lamiy

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Published by: maged_lamiy on Feb 09, 2013
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  • How Should You Use this Book?
  • A Snapshot
  • A Day in the Life…
  • Key Cultural Differences
  • A Day in the Life...continued
  • Directness vs. Diplomacy
  • Exercise: Comparing Values
  • Do You Really Need a Meeting?
  • Scheduling
  • Logistics
  • Agenda
  • Conducting the Meeting
  • Following Up
  • Let's Meet for Lunch!
  • An American Style?
  • Speech or Presentation?
  • Presentations
  • Content
  • Visual Aids
  • Delivery
  • Questions and Answers
  • Speeches
  • Phone Calls
  • Voice Mail
  • Conference Calls
  • Corporate E-Mail Policies
  • U.S. E-Mail Habits
  • Deciding on the Content of Your E-Mail
  • Style
  • Don'ts
  • Exercise
  • The Right Mindset
  • Honing Your Pitch
  • Speaking English Like a Native (or Almost)
  • Exercise: Analyze Your Style
  • Doing Your Research
  • Looking Good
  • Body Language
  • Good Listening Skills
  • Preparing Your References
  • Fielding Hostile Questions
  • Handling Illegal Questions
  • A Snapshot of the U.S. Media Landscape
  • Media: Friend or Foe?
  • Choose Your Approach
  • Preparing for the Interview
  • Common Mistakes when being Interviewed
  • The “Media” Risk
  • Two Approaches
  • Reducing Your Accent
  • Techniques to Increase Your Vocabulary
  • Action Steps to Sound More Confident
  • Where to Network
  • Tips for Effective Conversations
  • Tools of the Trade
  • Bibliography
  • More Resources
  • About the Authors
  • Other Happy About® Books

For the purpose of this book, we distinguish between presentations
and speeches based on the use of visual aids. We refer to presenta-
tions as a prepared set of remarks delivered to a group of people (big


Chapter 4: How to Give a U.S.-Style Presentation

or small) with the assistance of charts, slides, and other illustrations
projected on a screen visible to the entire audience, typically produced
with the help of PowerPoint or Keynote computer programs. A speech,
instead, is a well-organized address delivered to an audience that is
typically larger and, most of the times, delivered without any visual,
computer-based support. While this may sound like an arbitrary dis-
tinction, we think it will help clarify the discussion.

For the sake of simplicity, we will address presentations first, with the
understanding that almost all the principles we cover in this section
also apply to speeches. The elements that set speeches apart from
presentations and the techniques specific to them are covered in a
section at the end of this chapter.

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