This action might not be possible to undo. Are you sure you want to continue?
Effective Advertising Planning and Implementation McDonalds Fast Food McDonalds is the best example that exemplifies globalization. Founded in the United States, the company is regarded as the largest fast foods chain in the world. The company has a worldwide coverage across a large number of
countries and regions, through a franchise agreement. It serves millions of customers daily and provides employment to several thousands of people globally. McDonalds although considered one of the largest fast foods chains, does not own many of its restaurants in the world. It operates through a franchise
and therefore. When considering its business strategies in various regions. McDonalds’ main goal is to enhance its quality rather than quantity. However. McDonalds has adopted various promotional strategies to attract customers. This is clearly exemplified in the European region. where the restaurants are designed and the products are prepared in such a way. competitive advantage based on economies of scale/cost and the quick service delivery. Latin America. and Africa) and also into sub regions. Europe. However. McDonalds provide a high quality. The critical success factors of the company’s business and marketing strategy are differentiation. it adopts a customer centric plan. products. McDonalds has been successful in connecting with its individual markets and operating its geographical strategic plans. so as to cater to the premium market. .agreement where more than 70% of its outlets across the world are owned and controlled by local people in the respective countries. Promotional Strategy and Target Market of McDonalds Being one of the largest and prominent fast food chains in the world. Middle East. there appears to be a slight difference between regions. hence its popularity. price. quick service for a reasonable price to its customers. place and promotion. to entice people though effectively applying their marketing mix. by dividing the world market in to five main regions (USA. Canada and Asia /Pacific.
in response to customer demands.The ‘Happy Meal’ product bundle. where many of its food items were sold at a lower price than its competitors. This had allowed McDonalds to become popular among larger families. Its ability to respond to local consumer concerns such as supplying non-beef food items in India. Being a global business. thereby attempting to give their customers a personalized experience. McDonalds provide a toy to children. Halal food items in Muslim countries. At present social responsibility has taken an increasingly important role in business organizations. while being mindful whether the toy would suit a boy or girl. which targets children. and falafel in Egypt etc has given it a competitive edge over other competitors. exemplifies how effectively the company has adopted its differentiation strategy. In this campaign. Another reason for McDonalds’ success in outdoing the competition is the different strategies it adopts in different regions. the location of its restaurants has also contributed to the company’s success from the very beginning. In addition. teriyaki burger in Japan. The company selected busy city centers of large urban cities and busy suburb areas to open up restaurants. On the other hand. McDonalds has also incorporated various commitments in its business strategy to be a socially . the company has conventionally adopted a cost leadership strategy in the past. thereby succeeding in attracting a large number of customers within the localities.
As a solution. respecting people practices. providing employment and diversity are some of its commitments towards being a socially responsible business.responsible business. In this regard. Also. Protecting the environment. A company’s success usually depends on its ability to remain flexible and novel in any industry setting. the company’s strategy includes providing support to the local supply chains in the countries it operate and the support it provides to farmers in Brazil to grow potatoes. In addition. clarifies this point. This is illustrated by McDonalds’ response to the increasing health concerns of the consumers. animal welfare. and also. McDonalds have succeeded in changing its advertising and marketing strategy to suit the challenges it faces from the internal and external environment and to keep abreast of the current trends in the market. by providing the opportunity for customers and other stakeholders to voice their opinions and give feedback on products and services. The company has exemplified this amply. by conducting Quality assurance and educations programs through visiting farms and suppliers. McDonalds has introduced healthier food . McDonalds participate in fundraising activities for charity work through its global network of franchise business partners. thereby supporting poor children and families in the local communities. These activities have provided the company an effective means of advertizing/ marketing its brand and influencing customers and potential customers.
In this respect. has facilitated McDonalds to remain victorious while supporting the expansion of the fast food industry. An effective Advertising strategy should be capable of spreading information to many people from different backgrounds. it is important to not only use appropriate marketing strategies but also aim the correct audience when conducting a promotional campaign. Usually most companies have an existing target audience for its brand even before a new marketing strategy is adopted to promote products. Therefore. Also. the company adopts novel characteristic in displaying food items like adding cut apple pieces resembling french fries rather than real french fries in the children’s ‘Happy meal’ bundle. Moreover. salads and smoothies in general and milk for especially for children. when reviewing McDonalds promotional strategies. McDonalds used demographic information to identify the most appropriate media to influence this section targeted. this ability to be flexible in delivering products and services regardless of the changes in the social and cultural arena in both the US and the world at large. the audience . thereby succeeding in using one advertisement to reach multiple audiences. McDonalds use target marketing to select a section of the large market to promote its products. when promoting products and services. In this case. companies should use an advertising strategy which will enable them to capture the attention of their target audience. Therefore.items like fruits. while also promoting health aspects through movies like Shrek.
McDonald’s ultimate goal is to be the world’s leading fast food restaurant chain. hygienic. All in all. changes and various effective marketing techniques. McDonalds’ use of innovative methods. it can be concluded that McDonalds has succeeded in catering it activities and being congruent with its goal by continuously endeavoring to improve its services to match the changing needs of its customers throughout the world. . have all contributed to attracting customers and promoting products and services successfully. it is clear that the company has been successful in adopting the right marketing strategies and in aiming the right audience for its products and brands over the years. high quality.targeted. which delivers a quick. and its attractiveness to the market. superior and value of money service that would make their customers happy.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.