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Marsh Supermarkets Inc Case

Marsh Supermarkets Inc Case

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Published by Makarand Takale
Retail management case
Retail management case

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Categories:Types, Business/Law
Published by: Makarand Takale on Feb 10, 2013
Copyright:Attribution Non-commercial


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Marsh Supermarkets Inc.

BY: Makarand A. Takale Nikhil Bansal Dhruv Samel Pranit Upadhyay Manmohan Bora Asif Anwar


Group 10: Q1) What suggestions you would give Marsh? Why? Q2) How could Marsh maintain its profitability? What kind of service/assortment mix would be appropriate? .

• • • • • One of the major players in Indianapolis Market share: 30% No of stores in Indianapolis: 28 Positioning: service/ quality Targeted segment: Middle and upper-middleclass consumers .

• Kroger – Market share in Indianapolis: 30% – No of stores in Indianapolis: 27 – Positioning: similar to Marsh but emphasis on price – Targeted segment: Middle-class .

• Valu’s Cub Food – Market share: 18% – No of stores in Indianapolis: 7 – Positioning: ‘Price’ format stores • Two independent grocery chains – Market share: 8% • Inner-city operator + Safeway – Market share: 6% .

service oriented shoppers • Positioning: ‘Community-minded’ retailer • Focus on service: aggressive hospitality. Inc. in Indianpolis market Initially 4 stores and plan of 3 more Expected market share: 15% Targeted segment: price driven.• • • • Entry of Meijer. focus on service . customer service center. ‘Meijer 1 card’ • Strategy: Price competition. customer interaction. more no of check out lanes.

• Meijer @ Dayton and Columbus markets in 1991 • Cub foods again • Even Marsh because of Meijer’s reputation for: product selection. quality products. customer service. low price .

• • • • Advantage of distribution centers in proximity Spend more on advertising Use of subliminal stimuli in shop Involve customers in community service .

• Focus on electronic procurement and logistics systems to cut down costs • Automatic inventory replenishment system • Electronic communication of purchase order .

• Value added services – 365 x 24 x 7 – Electronic transaction systems – Marsh cards • Effective use of database to decide assortment • Customer research .

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