EL  ARTE FUNCIONAL

infografía  y  visualización  de  información
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Copyright: Alberto Cairo 2011

2008
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http:// elections.nytimes.com/

2011
Twitter: @albertocairo

Copyright: Alberto Cairo 2011

an infographic is a tool:
an aid to understanding a means to answer questions

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http:// elections.nytimes.com/

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nytimes.com/ Twitter: @albertocairo .elartefuncional.com http:// elections.Copyright: Alberto Cairo 2011 www.

com http:// elections.com/ Twitter: @albertocairo .Copyright: Alberto Cairo 2011 www.nytimes.elartefuncional.

com/ Twitter: @albertocairo .Copyright: Alberto Cairo 2011 Why so many journalists and designers don’t understand what infographics are www.elartefuncional.com http:// elections.nytimes.

nytimes.com/ 7 Twitter: @albertocairo .nytimes.Copyright: Alberto Cairo 2011 Fernando Baptista www.com http:// http:// elections.com/ elections.elartefuncional.

com http:// elections.nytimes.elartefuncional.Copyright: Alberto Cairo 2011 www.com/ 8 Twitter: @albertocairo .

com http:// elections.nytimes.elartefuncional.Copyright: Alberto Cairo 2011 Is it really art? www.com/ 9 Twitter: @albertocairo .

elartefuncional.Copyright: Alberto Cairo 2011 Here’s what comes to my mind when I think about art www.com http:// elections.nytimes.com/ 10 Twitter: @albertocairo .

com 11 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 The Virgin of the Rocks http:// elections.elartefuncional.com/ www.nytimes.

that was ART. but then.com/ 12 Twitter: @albertocairo .elartefuncional.com http:// elections.nytimes.Copyright: Alberto Cairo 2011 OK. what is this? www.

com 13 http:// elections.Copyright: Alberto Cairo 2011 Leonardo’s Notebooks www.com/ Twitter: @albertocairo .elartefuncional.nytimes.

Copyright: Alberto Cairo 2011 What are the differences among them? www.elartefuncional.com http:// elections.nytimes.com/ 14 Twitter: @albertocairo .

com/ 15 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 Art can be subjective. www. it can help artists to express their feelings. Scientific illustration (one of the disciplines infographics are based on) must be precise. There must be a correspondence between reality and its representation. It can be beautiful just for the sake of being beautiful.nytimes. objective.elartefuncional. reliable.com http:// elections. technical.

nytimes.com http:// elections.com/ 16 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 Infographics = Functional art www.

com http:// elections.Copyright: Alberto Cairo 2011 Infographics = information engineering We arrange data so they form visual patterns that can be easily and quickly grasped by the reader’s eye-brain system www.com/ 17 Twitter: @albertocairo .nytimes.elartefuncional.

com/ 18 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 Infographics = information engineering We arrange data so they form visual patterns that can be easily and quickly grasped by the reader’s eye-brain system We create visual tools that readers can use to explore the data that is presented to them and discover truths we journalists may not be even aware of when we are designing the display www.nytimes.elartefuncional.com http:// elections.

nytimes.com http:// elections.elartefuncional.com/ 19 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 www.

com/ 20 Twitter: @albertocairo .nytimes.com http:// elections.Copyright: Alberto Cairo 2011 www.elartefuncional.

com http:// elections.Copyright: Alberto Cairo 2011 www.com/ 21 Twitter: @albertocairo .nytimes.elartefuncional.

Copyright: Alberto Cairo 2011 The form should be restrained by the function To choose the best graphic form think first about what task or tasks your graphic PART 1 facilitate should www.elartefuncional.com 22 Twitter: @albertocairo .

Do some preliminary research 3. 4. Define the focus.com 23 http: Twitter: @albertocairo elections. structure the information 5. Put it all together www. Create the graphics. Choose graphic forms according to 1. the story 2.Copyright: Alberto Cairo 2011 Main steps on any infographics project 1. Complete the research and write the copy 6. maps and diagrams 7.nyti . Sketches and storyboards.elartefuncional.

com 24 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 The form should be restrained by the function To choose the best graphic form think first about what task or tasks your graphic PART 1 facilitate should www.

Copyright: Alberto Cairo 2011 PART 1 www.com 25 Twitter: @albertocairo .elartefuncional.

Copyright: Alberto Cairo 2011 www.com 26 Twitter: @albertocairo .elartefuncional.

.Copyright: Alberto Cairo 2011 If I tell you that the first circle represents 80 billion.elartefuncional. www..com 27 Twitter: @albertocairo .

Copyright: Alberto Cairo 2011 If I tell you that the first bar represents 80 billion.elartefuncional.com 28 Twitter: @albertocairo ... www.

Copyright: Alberto Cairo 2011 www.com 29 Twitter: @albertocairo .elartefuncional.

Copyright: Alberto Cairo 2011 Same with graphics Graphic forms to represent a data set should be PART 1 chosen according to the intended tasks.elartefuncional.com 30 Twitter: @albertocairo . to the questions the graphic should help answering www.

elartefuncional.nyti .com 31 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.

nyti .com 32 http: Twitter: @albertocairo elections. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?). 2.Variables are not visually related. Should the map be the key visual element of the graphic? www. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but.Copyright: Alberto Cairo 2011 PROBLEMS 1. what is the most powerful one in relative terms? 3.elartefuncional.

2. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but.Copyright: Alberto Cairo 2011 PROBLEMS 1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?).elartefuncional. Should the map be the key visual element of the graphic? www.com 33 http: Twitter: @albertocairo elections.nyti . what is the most powerful one in relative terms? 3.Variables are not visually related.

elartefuncional. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but. Should the map be the key visual element of the graphic? www. what is the most powerful one in relative terms? 3.nyti .Copyright: Alberto Cairo 2011 PROBLEMS 1.Variables are not visually related.com 34 http: Twitter: @albertocairo elections. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?). 2.

com 35 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.nyti .elartefuncional.

Copyright: Alberto Cairo 2011 www.nyti .elartefuncional.com 36 http: Twitter: @albertocairo elections.

nyti .elartefuncional.com 37 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.

elartefuncional.Copyright: Alberto Cairo 2011 www.nyti .com 38 http: Twitter: @albertocairo elections.

Copyright: Alberto Cairo 2011 www.com 39 http: Twitter: @albertocairo elections.elartefuncional.nyti .

elartefuncional.nyti .com 40 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.

com 41 http: Twitter: @albertocairo elections.elartefuncional.Copyright: Alberto Cairo 2011 www.nyti .

nyti .com 42 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.elartefuncional.

You need to represent the data set with different PART 1 shapes to allow different answers www. just one graphic form is not enough.com 43 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 Sometimes.

.html www.globo.00.elartefuncional.Copyright: Alberto Cairo 2011 http://revistaepoca.EMI238256-17445.com/Revista/Epoca/0.com 44 Twitter: @albertocairo .

don’t lie www.Copyright: Alberto Cairo 2011 Above all.com 45 Twitter: @albertocairo .elartefuncional.

com 46 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 an introduction www.elartefuncional.

elartefuncional.com 47 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 an introduction www.

com 48 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 an introduction www.

elartefuncional.com 49 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 www.

com 50 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 www.

elartefuncional.com 51 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 www.

com 52 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 www.

Copyright: Alberto Cairo 2011 www.elartefuncional.com 53 Twitter: @albertocairo .

Copyright: Alberto Cairo 2011

Problem is, sometimes you lie even if you don’t want to...

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Copyright: Alberto Cairo 2011

Is the Web really dying?

Graphic: Wired

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Copyright: Alberto Cairo 2011

Is the Web really dying?

Graphic: BoingBoing

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elartefuncional.com 57 Twitter: @albertocairo .Copyright: Alberto Cairo 2011 The importance of specialization an introduction www.

elartefuncional. planning) Vergotti (Design. planning. motion graphics. programming. databases) www. Design) David (Online design. video) an introduction Pedro (3D. statistical charts. cartography) (Intern) (Research.com 58 Twitter: @albertocairo . iPad) Rodrigo (Research .Copyright: Alberto Cairo 2011 Alberto (Research. Art) Gerson (3D. video) Gerardo (Web design. Illustration) Salomão (Design. databases) Erik (Programming. Illustration.

Copyright: Alberto Cairo 2011 The Wave www.com 59 Twitter: @albertocairo .elartefuncional.

Copyright: Alberto Cairo 2011 www.nyti .elartefuncional.com 60 http: Twitter: @albertocairo elections.

elartefuncional.com 61 http: Twitter: @albertocairo elections.nyti .Copyright: Alberto Cairo 2011 www.

com 62 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.nyti .elartefuncional.

Copyright: Alberto Cairo 2011 www.com 63 http: Twitter: @albertocairo elections.elartefuncional.nyti .

elartefuncional.com 64 http: Twitter: @albertocairo elections.nyti .Copyright: Alberto Cairo 2011 www.

nyti .com 65 http: Twitter: @albertocairo elections.Copyright: Alberto Cairo 2011 www.elartefuncional.

com 66 Twitter: @albertocairo .elartefuncional.Copyright: Alberto Cairo 2011 www.

Copyright: Alberto Cairo 2011 Think about information and structure first Think about aesthetics afterwards Never distort the data to make the graphic beautiful an introduction The most important lessons: www.elartefuncional.com 67 Twitter: @albertocairo .

visualopolis.com 68 alberto.com www.@albertocairo .cairo@gmail.elartefuncional.EL  ARTE FUNCIONAL infografía  y  visualización  de  información www.com Twitter .

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