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First and for most, I would like to thanks VIDEOCON DTH for giving me an opportunity to undertake the project MARKET ANALYSIS FOR VIDEOCON d2h. I was given the task for market analysis in which I had to visit dealers, distributors and tell them about new introducing product by VIDEOCON DTH. The offered products are IDTV, IDVD, and IHT & DTH ITSELF. As a management trainee my work was also to note down the problems, if that dealer is selling Videocon company product. My main work was to promote /pitch the features & facilities provide in to the products and convince them for sale the VIDEOCON DTH product. The uphill task was to find out the potential dealers who have interest for selling the VIDEOCON DTH products as well as support for increase the selling. So that company assumes them for selling the DTH or as a future prospect for selling the DTH. The company Videocon DTH is doing aggressive marketing research /analysis at the launch timing so that they can get good response and business because more market analysis give more accurate and quantitative result by which company take effective decision for making the profitable business with satisfied customer.

The most interesting part in any summer internship, for a learner is, the application of concepts, he has learned. Apart from being interesting things, it is also the key phenomena around which summer internship resolves. It also gives, a taste of pressure ,the marketing manager has due to limitation of resources, especially financial in nature .The only things which market research does not give an in-depth knowledge about is Sales. Although selling skill is considered to be one of the prerequisite of a marketing professional. Market Research does not give the taste of a hand core sales job. Thus it can be very well said that, Market Research could be very good topic for Summer Internship of a student. In order to get the best of both, I decided to do project (Pan Pune) on Market Research in Videocon DTH company.


The history of Indian television dates back to the launch of doordarshan, Indias national TV network in 1959. The transmission was in black & white. The 9 th Asian games which were held in 1982 in the countrys capital New Delhi heralded the mark of color TV broadcasting in India. In 1991, Indian economy was liberalized from the License Raj and major initiatives like inviting foreign direct investments, deregulation of domestic business emerged. This lead to the in flux of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually destroyed the monopoly held by doordarshan. In 1992, the cable TV industry started which lead to revolution. Every city in the India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as cablewallahs or Local Cable Operators (LCO) taking in charge of distribution. The film industry was shocked by this sudden growth and there were even organized protests for calling off the Cable TV industry. There were simply too many cable operators in the country and the channels had a difficult time in getting its returns as the existing system was a nonaddressable and the operators could simply give a reduced number of subscribers to amass profit. This lead to the emergency of a new breed of firms called as Multi

System Operators (MSO) who had heavy financial muscles to make capital investments. . The MSO industry became highly monopolistic which warrants government participation to ensure competition. Later on, the United Front Government had issued a ban on use of ku band transmission. After a change of government, the ban got lifted finally in 2001 and TRAI issued the guidelines for operating DTH. Countrys first private DTH license was awarded to Dish TV in 2003 which started operations in 2004. Prasar Bharati also started its product DD-Direct+. DTH Digital TV system receives signals directly from satellite through the dish, decodes it with the Set-Top Box and then sends stunningly clear picture and sound to TV which is the business under taken by some companies by observing the rate of growth and scope for business & opportunity in the Indian market which has 120 million viewers of TV.

With the Indian economy growing at a GDP growth rate of 7.4%, there is a sense of growth prevailing every where. The average Indians disposable income and purchasing has risen to never before levels. The Indian entertainment and media industry is not far behind. It is currently estimated at a worth of Rs.450 billion with a CAGR of 18% over the next 5 years. Terms which were alien to Indians like capital DTH, digital cables, IPTV are suddenly finding presence in the countrys journals.

In 2007, TRAI proposed a new initiative by name Head end-In-The-Sky (HITS) Model as an alternative to the existing cable distribution. Instead of the MSOs providing the bundle, there will be a single HITS operator who will prepare the bundle of channels and beam it to the Headed in the satellite. The LCOs can receive this digitalized bundle and deliver to the individual homes. With HITS, country wide implementation of CAS becomes instantaneous and cost-effective. This benefits both the broadcasters and the customers by ensuring Addressability, Better quality of service and increased number of channels. Another emerging trend is the IPTV which is yet to be regulated and one can expect lot of action in this sector. According to a report on Direct to home (DTH) service, it predicts that India would overtake Japan as Asias largest DTH by 2010 and be the Asias leading cable market by 2010 and the most profitable pay-TV market by 20015.

List of players in the industry Doordarshan (DD-Direct +) of Prasar Bharati comprising of 33 FTA channels and 12 All India Radio Channels. Dish TV of ZEE group. Tata Sky joined venture between Tata and Rupert Murdochs Sky TV. Sun direct of Sun Network. BIG TV of Reliance Anil Dhirubhai Ambani group. Airtel digital TV of Bharati telemedia

Videocon d2h of videocon industries

Categorization of players in the industry Government owned player: DD Direct+. Private players: Dish TV, Tata Sky, Sun direct, Big TV, Airtel digital TV, Videocon d2h Brief profile of players in the industry

Doordarshan is the public television broadcaster of India and a division of Prasar Bharati, a public service broadcaster nominated by the Government of India. It is one of the largest broadcasting organizations in the world in terms of the infrastructure of studios and transmitters. Recently, it has also started Digital Terrestrial Transmitters. On September 15 2009, Doordarshan celebrated its 50th anniversary. Doordarshan had a modest beginning with the experimental telecast starting in Delhi on 15 September 1959 with a small transmitter and a makeshift studio. The regular daily transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay (now Mumbai) and Amritsar in 1972. Till 1975, seven Indian cities had television service and Doordarshan remained the only television channel in India. Television services were separated from radio in 1976. Each office of All India Radio and Doordarshan were placed under the management of two separate Director Generals in New Delhi. Finally Doordarshan as a National Broadcaster came into existence.

National telecasts were introduced in 1982. In the same year, color TV was introduced in the Indian market with the live telecast of the Independence Day speech by then Prime Minister Indira Gandhi on 15 August 1982, followed by the 1982 Asian Games being held in Delhi. Now more than 90 percent of the Indian population can receive Doordarshan (DD National) programmes through a network of nearly 1400 terrestrial transmitters and about 46 Doordarshan studios produce TV programs today. DD Direct+ is a free Direct to Home (DTH) service that provides satellite television and audio programming to households and businesses in the Indian subcontinent. Owned by parent company Doordarshan, DD Direct Plus was launched on December 16, 2004. Now chairman of DD plus+ is Shri Arun Bhatnagar and CEO is B S Lalli under the ministry of information and broadcasting

Dish TV
Dish TV is the first private DTH satellite television provider in India, using MPEG2 digital compression technology, transmitting using NSS Satellite at 95.0. Dish TV's managing director and Head of Business is Jawahar Goel who is also the promoter of Essel Group and is also the President of Indian Broadcasting Foundation and Mr. Subhash Chandra is the Chairman of Dish TV. Dish TV is a division of Zee Network Enterprise (Essel Group Venture). EGV has national and global presence with business interests in media programming, broadcasting & distribution, speciality packaging and entertainment. Zee Network incorporated dishtv to modernize TV viewing. By

digitalizing Indian entertainment, this enterprise brought best television viewing technology to the living room. It not only transmits high quality programmes through satellite; but also gives a complete control of selecting channels and paying DTH service was launched back in 2004 by launching of Dish TV by Essel Group's Enterprises. Dish TV is on the same satellite where DD Direct+ is. Dish TV started its service in Pakistan with the collaboration of Budget Communication. Dish TV was only DTH operator in India to carry the two Turner channels, Turner Classic Movies and Boomerang. Both the channels were removed from the platform due to unknown reasons in March 2009. Dish TV uses NSS-6 to broadcast its programmes. NSS-6 was launched on 17 December, 2002 by European-based satellite provider, New Skies. Dish TV hopped on to NSS-6 from an INSAT satellite in July 2004. The change in the satellite was to increase the channel offering as NSS 6 offered more transponder capacity.

Tata Sky
Tata Sky is a DTH satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0. Tata sky is

incorporated in 2004; Tata Sky is a JV between the TATA Group and STAR. Tata Sky DTH endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. Vikram Kaushik is present CEO of Tata Sky Ltd. The TATA Group is one of India's largest and most respected business conglomerates. It comprises 93 operating companies in seven business sectors and diversified group:

information systems and communications, engineering, materials, services, energy, consumer products and chemicals. The TATA Group has operations in more than 40 countries across six continents and its companies export products and services to 140 nations. The Group and its enterprises have been steadfast and distinctive in its adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in measure few business houses anywhere in the world can match. The SKY brand, owned by the UK-based British Sky Broadcasting Group, brings to Tata Sky the reputation of more than 20 years experience of satellite broadcasting. SKY is well known for the innovative products and services launched by BSky, such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999 and the SKY+ personal video recorder in 2001. Tata Sky joins an international group of DTH businesses that includes platforms as far apart as the UK and Italy in Europe, and Mexico and Brazil in Latin America. Tata Sky Ltd is the First Indian DTH provider to be awarded the ISO 27001:2005 accreditation, the ultimate benchmark for information security. The assessment for the certification was conducted by Intertek Systems Certification, the management systems registration business unit of Intertek Group plc and is accredited by several internationallyrecognized accreditation bodies worldwide. In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 45 hours of recording in a MPEG-4 compatible Set Top Box. The remote is

provided with playback control keys and is being sold with special offers for existing subscribers. Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Super brands Council. It is the only Indian DTH to have won this distinction.

Sun Direct
Sun Direct is a DTH satellite television provider in India, using MPEG-4 digital compression technology, transmitting using INSAT 4B at 93.5E. It is the country's first MPEG 4 technology DTH service provider. Sun Direct is a DTH service in India headquartered in Chennai, Tamil Nadu. Sun Direct TV was registered in February 16, 2005. However, the failed launch of INSAT 4C resulted in a lack of transponders, delaying the launch. The service was finally launched on December 2007 after availability of transponders from INSAT 4CR. Because of the lowest pricing of any DTH in India Sun Direct spread rapidly all over the country. On December Sun Direct was launched in Mumbai and announced its pan India launch. By 2009 it became leading DTH provider with 3 million subscribers. This makes it 4th largest DTH service provider of India. In April 2009 Sun Direct officially launched its High-Definition service in India. Sun Direct uses the latest MPEG-4 based technology to increase broadcast capacity. Sun Direct provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct selected Oracle based on its convergent multi-


service capabilities and proven real-time scalability allowing it to consolidate billing operations, enables powerful new service offerings and improves visibility into customer information across services.

Reliance BIG TV is a DTH satellite television provider in India based in Navi Mumbai, using MPEG-4 digital compression technology, transmitting using MEASAT-3 91.5east. It is the 5th DTH service launched in India. Reliance BIG TV limited is a part of Reliance Communications Ltd., a subsidiary of Reliance Anil Dhirubhai Ambani Group founded by the Late Dhirubhai Ambani, the Indian business tycoon and owned by his son Anil Ambani. BIG TV started operations from 19 August 2008 with the slogan "TV ho Tho BIG Ho" ("If you have a TV, make it BIG"). It currently offers close to 200 channels and many interactive ones, 32 cinema halls (i.e. Pay Per View Cinema Channels) as well as many Radio channels. The company plans to increase the number of channels in the near future to 400 and begin High Definition (HD) broadcast. It is the first Pan-India DTH provider that uses MPEG-4 for broadcasting. There are also plans to introduce services like i-Stock, i-News and other such interactive services in the future. Reliance BIG TV was launched on August 19, 2008 with the sole aim of providing the consumer with quality and enriched home entertainment service at value-driven pricing. Reliance BIG TV's launch in August was probably the biggest roll-out in home entertainment ever and deployed the most advanced MPEG4 technology that

enabled them to deliver best quality digital audio-video to the consumer. It also got prepared for the future when Hi-Definition TV will be launched in India because only MPEG4 technology can support HD TV and not MPEG2 which is used by the earlier entrants in the DTH industry. Reliance BIG TV's retailer network is spread across 100,000 outlets in 6,500 towns in India. This was literally unheard of in the DTH industry. They had effectively outstripped the competition here. When it came to pricing packaging, their introductory offer stood at Rs. 1,490/- with 3 to 6 months of free subscription. They also introduced 32 Pay-Per-View Movie Channels, the highest by any DTH player.

Airtel digital TV
Bharti Airtel Limited is the flagship company of Bharti Enterprises and is Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. As India's leading telecommunications company, the Airtel brand has played the role of a major catalyst in India's reforms, contributing to its economic resurgence. Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. Airtel Digital TV is a DTH (Direct to Home) service from Bharti Airtel. It uses MPEG-4 digital compression with DVB-S2 technology, transmitting using INSAT 4CR 74E


Airtel digital launched on 8 October, 2008 with a 360 degree mega campaign 'Come Home to the Magic. Since then it has launched 2 other campaigns: Stars come home (March 2009) and DTH Picture Clarity (August 2009) has increased its channel base to 183+ channels. Airtel digital TV is now amongst the fastest growing DTH brands in the country and is available across 5000+ towns in India. It has also been ranked as the best DTH service by Living Digital magazine. Airtel chief Sunil Mittal said that Airtel digital TV and other DTH players have a bright future in Indian market as the people are getting more attracted towards DTH because of its quality and affordability.

Videocon d2h
Videocon d2h is a DTH satellite television provider in India based in Mumbai, using MPEG-4 with DVB S2 digital compression technology Videocon Leasing & Industrial Finance Limited was incorporated on 4th September, 1986 as Adhigam Trading Private Limited. In terms of the necessary resolutions Passed under Sec. 21 of the Companies Act, 1956, the name of the Company was changed to Videocon Leasing & Industrial Finance Limited on 14th February, 1991. The Company received a fresh certificate of incorporation from the Registrar of Companies, Gujarat at Ahmedabad on 14thFebruary, 1991. Videocon d2h launched May 1, 2009. it came with a very good strategy for selling both of its electronic products like TVs DVDs along with the new set top box. This is

offering direct to TV with out any set top box also. Only the antenna is enough, it also came with DVD which is connected directly to the TV or antenna is connected to DVD which gives a best quality of out put.


Company Profile

Videocon industries is private conglomerate, company slogan is new improved life, Videocon founded in year 1979 in Aurangabad Maharashtra, company founder was Mr.Nanadlal Madhaval Dhoot, headquarter of Videocon is Aurangabad Maharashtra ,India, area served by the company is consumer electronics ,home appliances, components office automation, internet, petroleum, power, dth, the main industry of Videocon is consumer durable, oil and gas etc. company revenue is u$4.1billion,and net income of Videocon is u$276 million, and owner of Videocon is Mr. Venugopal Dhoot (CEO&MD) and company website is http://www.videoconworld .com


COMPANYS VISION Videocon is committed to bring happiness in every home around the world by
offering high quality products that easy and enrich human life. To be a USD 15Bn Group by 2013 Road Map: o By Diversifying into New Areas such as SEZs Solar power Real Estate Telecom & Mobile Services Retail IT Services Semi-Conductors Hospitality Flat Panel Displays (LCD, PDP, PND etc.)


A Reflection of Continuity & Change. To Delight and Deliver beyond Expectation through: o Ingenious Strategy. o Intrepid Entrepreneurship. o Improved Technology. o Innovative Products. o Insightful Marketing. o Inspired Thinking About the Future.



PRIMARY OBJECTIVE: To analyse the way in which Videocon d2h market share can be increased in Pune region

SECONDARY OBJECTIVE: Optimum use of that opportunity. Know how market working and what strategy adopted before launching new product in market. To obtain company related inform from internet, magazines, TV. And newspapers. To analyze all the data and provide learnings, conclusions and recommendation.


DATA COLLECTION PROCEDURE:1. Calculate the display share of the Videocon product in every shop which comes under the Pune region where I did survey. 2. Collect the data of actual monthly sale of the Videocon product in every shop. 3. Find out the problems that dealers are facing while selling the Videocon product. 4. Find out the customer response for the Videocon product by asking the owner of the shop. 5. Find out the distributor name from whom they purchasing their product and also weather they have direct dealership and which brand. 6. Check that demo calls are attended or not.


1. PRIMARY RESEARCH:A Primary Research was conducted: Different groups were made. All the different groups were given different areas. Everyone did surveys at their given assigned areas. Firstly we surveyed at retail shops and gathered information regarding all the different DTH services. Then we went to different societies and asked people about their favorite channels, programs and charges. The questionnaire was prepared for the companies and following areas covered

2. SECONDARY RESEARCH: Data was collected from websites and catalogues to understand the product of the different players. Sources used for secondary data collection are company web site , DTH web site etc.










45 36 26 18 6 O




0% 14% 5% 34%



INTERPRETATION:- From the above table it is shown that in DTH market of Kothrud area Tatasky is the market leader with 34% followed by dish TV. with 27%,Videocon 20%, B ig TV, with 14%, Airtel with 5 %, sun t.v.with0%



T.SKY 58 AIRTEL 80 DISH T.V. 42 V.CON 32 BIG T.V. 5 SUN T.V. 0

INTERPRETATION:- From the above table it is shown that in D2H market of Warje and malwadi area airtel is the market leader with 38% followed by tatasky with 25%,dish TV. 20%, Videocon, with 15%, big TV. With 2%.




INTERPRETATION:- From the above table it is shown that comparison of dth market with the cable and no cable no dth holders share in warje and malwadi area. Market share of cable is 53% followed by dth is 27%, and no cable no dth is10%.



7 10 12
6 13 6 15 3 20 16 15 9 25 10

Not interested in DTH Satisfy with cable Using cable from before Response from TATA SKY No more use Cable vender is relative No use More channel Not interested due children Easily availability Uncertain problem in DTH Less rate of cable High rate of cable Signal problem in DTH


How many dealers are dealing with Videocon d2h

Market share

45% 55%

yes no

INTERPRETATION:-From the above shown Pie Chart, it can be identified that

most of the Dealers ie.. 55% dealers are dealing with Videocon D2H system & reaming 45% of them are dealing with other competitive D2H companies.


Would you be interested in dealing with Videocon D2H

70 60 50 40 30 20 10 0 yes no may be Series1

INTERPRETATION:- As per the Area Chart Shown above, it can be Understood that 65% of Dealer deals with Videocon D2H, 35% deals with Competitive D2H companies.


Which of the following brands is the first choice of the customer

80 60 40 20 0 Videocon Tata Sky d2h Dish Tv Series2 Series1 Airtel Digital Tv Series1 Series2

INTERPRETATION:- As per the area chart shown above, it can identified customer choice of the brand, Videocon D2H 05%, Tata Sky 70%, Dish T.V. 10%, Airtel Digital T.V. 15%.


Which of the following brands do you think has the best margin

Airted Digital Tv

Dish Tv Series2 Series1 Tata Sky

Videocon d2h 0 10 20 30 40

INTERPRETATION:- As per the bar chart shown above, it can identified margin in customer mind of these brand. Videocon 05%, Tata Sky 40%, Dish T.V. 40% and Airtel Digital T.V. 15%.


Which of the following brands has the best after sales service

70 60 50 40 30 20 10 0 Videocon d2h Tata Sky Dish Tv Airtel Digital TV Series2 Series1

INTERPRETATION:- As per the area chart shown above, these companies after sales service, Videocon D2H 0%, Tata Sky 70%, Dish T.V. 05%, Airtel Digital T.V. 25%.


Which of the following brands do you think has the best name in DTH service:-

Chart Title
Series1 74% 0.8 0.6 0.4 0.2 0 Videocon d2h Tata Sky Dish Tv 0% 4% 22% Series2 Series1 Airtel Digital Tv Series2

INTERPRETATION:- As per the area chart shown above, it can identified some of these companies best DTH services Tata Sky 74%, Videocon DTH 0%, Dish T.V. 04% and Airtel


What is the perception about the brand videocon D2H

Market Share
Very Good Good Average Below Average


0 0

50 30

INTERPRETATION:- As per the doughnut chart shown above, Very Good 0%, Good 50%, Average 30%, Below Average 20%.


Which of the following brands gives you the most sales volume in DTH service
35 30 25 20 Series1 15 10 5 0 Videocon d2h Series2

Tata Sky

Dish Tv

Airtel Digital Tv

INTERPRETATION:- From this chart shown most sales volume in DTH service. Videocon D2H 20%, Tata Sky 30%, Dish T.V.20% and Airtel Digital T.V.30%.


Having a good brand value in home appliances & electronics / and best aesthetics in satellite TVs , to what extant Videocon d2h will be accepted by the customer

50 45 40 35 30 25 20 15 10 5 0 Very Good Good Average Below Average Series2 Series1

INTERPRETATION:- As per the area chart shown above, Videocon D2H in home appliance & electronics and best aesthetics in satellite T.V. Very Good 0%, Good 45%, Average 20% and Below Average 35%.


Is recording feature required for customer

70 60 50 40 30 20 10 0 Yes Series1 No May Be


INTERPRETATION:- As per the line chart shown above, recording feature is required for the customer yes 15%, no 70% and may be 15%.


Feedback of customer about brands, Videocon D2H

60 50 40 30 20 10 0 Very Good Series2 Series1



Below Average

INTERPRETATION:- As per the area chart shown above, it can identified about the Videocon D2H brand form the customer feedback. Very Good 0%, Good 50%, Average 30% and Below Average 20%.


Tata Sky

Very Good Good Average Below Average

INTERPRETATION:- As per the doughnut chart shown above, Very Good 90%, Good 10%, Average 0%, Below 0%.


Dish Tv

80 70 60 50 40 30 20 10 0 Very Good Good Average

Series1 Series2 Series2 Series1 Below Average

INTERPRETATION:- As per the line chart shown above, dish tv Very Good 20%, Good 75%, Average 5% and Below Average 0%.


Airtel Digital Tv
70 60 50 40 Series2 30 20 10 0 Very Good Good Average Below Average Series1

INTERPRETATION:- As per the line chart shown above, Airtel Digital T.V. Very Good 60%, Good 30%, Average 10% and Below Average 0%.


1. By calculating the display share we found that in most of store Videocon product availability 50-60% . 2. By the actual monthly sale of particular store we came to know the capacity of the store and how much product can they sale. 3. It helped us to know whether dealer is capable of being a direct dealer of Videocon or not and to find out the new businesses who are capable of being the dealer of Videocon. 4. We also came to know while visiting the shop that there was big problem of after sale service. 5. Many dealers were facing the problem of after sale service because there is no follow up calls from Videocon. 6. Demo installation process & team are not working properly.



Attract customers by exchange offer, discount offer, cash back offer and face gift offer on the festival occasions

Establish a cordial relationship with dealers and offer a good commission margins for promoting our products

Keep a hawk eye on the competitors and act according to their sales and marketing strategy.

Create an effective advertisement with an influential punch line. To provide better services in order to satisfy the customer needs. RCV, pamphlets should provide in each and every counter. Demo piece should be available in every shop and it may install within time. Distributor should contact properly with every dealers. Improvement in customer care service



According to us there were so many limitations during project which were great hurdle in the competition of project1- First limitation was that we were in first trimester so we were not Equipped properly. 2- Time limitation was also there. 3- We were not familiar to PUNE. 4- The people were not entertaining well. 5- Many people unknown about VIDEOCON D2H+. 6- Language was a great problem.



The price war has intensified in the direct-to-home (DTH) broadcasting space as the number of players has increased. The first DTH player in the country, Dish TV (of the Zee group), has slashed rates to an all-time low. It will now offer a `Happy Family Pack' at Rs 1,990. At this entry point, you get a set-top box and 12 months of viewing for 125 channels spread over several genres, including 21 audio channels, After a year, one can renew this pack and pay a monthly rental of Rs 100, around the same that a cable TV subscriber pays, meanwhile, the Maxi package announced by Dish TV a few months ago continues. For this, you pay an entry price of Rs 3,990 in a year to get around 200 channels. There's no extra cost for the set-top box. After a year, the monthly rental is Rs 300. Other players are not behind in the race either. DTH services of Tata Sky (a JV between the Tata group and Star TV) and Mr. Anil Ambani-promoted Big TV are being advertised through mass SMSes, just the way real estate schemes and mutual funds are. A recent SMS announced, "Tata Sky with 400 days of subscription at Rs 3,999. And Big TV with six months at Rs 2,490. Installation within 48 hours."


The trend suggests that DTH is where competition is, according to a source in the industry. There are four private players and one state-owned platform already, and at two more are waiting to join in. Currently, Dish TV has a market share of 54%, with 3.8 million DTH subscribers, while Tata Sky has 2.2 million. Big TV, which launched its DTH service recently, has not issued any subscriber numbers yet. Sun TV also offers DTH but only in the south. Sun too has pan-India ambitions. The other two planning to join the DTH race are Bharti and Videocon. According to a senior official of Videocon, its launching DTH in October/November. Bharti, meanwhile, has to get FIPB (Foreign Investment Promotion Board) approval before starting its DTH service. It is believed that Bharti would start DTH around end of this year. Besides

These, there's Prasar Barites free-to-air DTH platform as well. In all, there are around 6 million DTH users in the country. DTH is a satellite broadcasting system through a pizza-sized dish and a set-top box, which eliminates the neighborhood cable wallah. Of the 120-million TV households in India, only 70 million have cable connection. DTH is still in its infancy in India, and there's sufficient room for growth. By the year 2015, 40% of the pay TV universe (cable TV and DTH) are likely to be DTH users,



This was one experience where I met people from various walks of life, the diverse ways of thinking (about the same thing), the volatile nature, their perception of marketers, their ways of life all came forth and at the end of the day you feel you can understand humans better but the next day you are back to square one starting all over again. Theres one aspect that comes into play when you go out in the streets that is going on cold calls, going and meeting people without appointments, without any know hows. There are only two people who do it, one is the man looking for jobs and the others marketers, and I feel we are more despised. It requires lots of guts but has a bearing on you mettle, it develops your soft skills and I do feel the change. I learned how to deal with customers on telephone, like how to start communication, explain the business, satisfying his queries and fixing appointments. Another important thing that I developed here was building a bond and relationship with people. A great percentage of hesitation within me evaporated while interacting with the senior personnel of the corporate. During training I learnt about the corporate meetings, seminars, training and what material a marketing personnel should keep with him.


Learned about the management, planning, punctuality and the benefits of regular following of client and maintaining dairy.
I have learned from this project what is DTH & how DTH work & how Videocon D2T is better from other .How much facility in Videocon D2H.



Through mentors.

Through market survey.

Through internet.

Web sites usedo


o Google Search


Questionnaire for Customer

1- Name of customer 2- Place of customer 3- Contact no. of customer 4- What is the region for opting dth? 5- What is the region for opting Videocon d2h? 6- Recharge coupon are available easily are not? 7- Which type of picture quality of Videocon d2h, how picture quality is different from other d2h services? 8- Are you satisfy with the customer care services?