P. 1
KP vs Nanumal

KP vs Nanumal

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Published by Nilesh N Pethkar

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Published by: Nilesh N Pethkar on Feb 10, 2013
Copyright:Attribution Non-commercial


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segmentation Geographic Language Age Family Life Cycle Income level Lifestyles Social Personality Occasions Benefits User

Status User Rates Loyalty Status Readiness Stage

KP Tier 3 city, Prozone Mall all all age groups Families Middle level and High Income level N.A. Middle class and Upper middle class N.A. N.A. Quality, Service Potential, Regular Medium, Light All (none, medium, stong, absolute) All (unaware, aware, informed, interested, desiours, intnding to buy)

Strong Intending to buy . Heavy Medium. Kalbadevi crowded market place all age group 19 to 50 yrs Unmarried and Married Men Midle level income N.A. Sindhi Festivals and Sundays Economy.Nanumal Tier 1 city. Convenience Regular Medium. Middle class and Lower middle class N.A.

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