TRENDS IN INDIA’S eCOMMERCE MARKET

This Report is provided by Forrester Research as the “Research Partner” for ASSOCHAM’s 2nd National Conference on e-Commerce 2012 and distributed to the Delegates of this Conference. COPYRIGHT Entire contents © 1997-2012, Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, Role View, Techno graphics, Tech Rankings, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Forrester clients may make one attributed copy or slide of each figure contained herein. Additional reproduction is strictly prohibited. For additional reproduction rights and usage information, go to www.forrester.com. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

forrester. 2012 Key TaKeaWays eCommerce in india is Growing Quickly The eCommerce market in India is smaller than in other markets that Forrester forecasts in Asia.FOR: eBusiness and Channel strategy Professionals Trends In India’s eCommerce Market by Zia daniell Wigder and Manish Bahl. Today’s online shopper in india has inflated expectations Similar to retailers in most emerging eCommerce markets. August 13. retailers in India are doing whatever is necessary to drive consumers to shop online. Two key areas that companies must focus on in all markets -localized payment and fulfillment options -.5000 | www. eBusiness professionals must understand local eCommerce trends. Cambridge.are particularly essential in India. Localization is Crucial To be successful online in India.613. Online shoppers expect to see good deals online accompanied by free or very low-cost shipping. 60 Acorn Park drive.com . but it is growing the fastest. Forrester Research.613.. MA 02140 UsA Tel: +1 617.6000 | Fax: +1 617. Inc. Retailers have a sizeable opportunity as the online population starts to spend more and buy more frequently online.

please email clientsupport@forrester. Inc.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls AUgUsT 23. Technographics®. For additional information. 2012 Establishing A global direct Online sales Footprint January 26. Forrester Wave.com. Myntra. we outline some of these local nuances and explain the key trends shaping eCommerce in India. To purchase reprints of this document. .com. presenting a huge opportunity for companies willing to work through some of the logistics and payments challenges in India. and Total Economic Impact are trademarks of Forrester Research. Table Of Contents 2 india’s eCommerce Market is small But Will Grow strongly The eCommerce Market In India Is Poised For Rapid growth Online Consumers In India have specific demands 5 payment options and Fulfillment are The Key To Localization eBusinesses Must Offer A Variety Of Payment Types logistics Are One Of The largest hurdles For eBusinesses In India RECOMMEndATIOns notes & Resources Forrester interviewed Aaramshop. 2012 8 a Flexible strategy is The Key To success in india’s eCommerce Market 9 supplemental Material © 2012. All other trademarks are the property of their respective companies. and symantec for this report. go to www. helion Venture Partners.com. Opinions reflect judgment at the time and are subject to change. venture capitalists have invested heavily in India’s eCommerce market. new players have emerged. and the eCommerce ecosystem has developed. IndoUs Venture Partners. 2011 To 2016 April 16. Information is based on best available resources. eBay. BindaasBargain. Unauthorized reproduction is strictly prohibited. eBusiness professionals with an interest in the online retail market in India must understand how India differs from other leading eCommerce markets and where hurdles do and don’t exist. TechRadar. Forrester Research. Over the past 12 months. Forrester®. Inc. RoleView. 2012 Trends in india’s eCommerce Market how Online Retail In India Is Evolving differently From Other Major Markets by Zia daniell Wigder and Manish Bahl with Kelland Willis and lily Varon Why Read This RepoRT India’s eCommerce market is at an early stage but is expected to see huge growth over the next four to five years.com. Flipkart.forrester. Related Research documents Asia Pacific Online Retail Forecast. In this report. All rights reserved.com. snapdeal. sonata software.

some 59% of online consumers in metropolitan India already make purchases online at least monthly. but sign-up rates are increasing by 25% per month.2 And with the 2001 census showing an estimated English-speaking population of 125 million.1 million by 2015.and middle-class consumer.and mid-stage venture funds noted that India’s online population — which is largely upper and middle class — has moved well beyond the initial stage of online shopping.1 While Internet penetration is low at just 10% of the overall population. Inc.com. traditionally a category that shifts online in the later stages of eCommerce development.6 billion in 2012 to US$8. jumping from US$1. expects to have a turnover of US$179. 2012 . Investment firms are also diversifying to include retail sectors that have faced challenges offline: Women’s lingerie.000 registered users.8 A partner at one of India’s top early. Another venture capital firm in India that is investing heavily in eCommerce stated that it is confident that consumers in both urban and nonurban areas are ready to shop online.7 The following factors are influencing this growth: ■ Venture capitalists are bullish on eCommerce growth. and books online. India currently appeals to global companies looking to sell online using their English-language websites.6 While US$8.and upper-class online shopper in metropolitan India. has started to move online and is doing well with the middle. the firm is focusing its efforts on raising more capital to double warehouse capacity and improve logistics. venture capitalists invested US$177 million in eCommerce in India — more than recent estimates of eCommerce investment in Russia in 2011. In 2012. such as China and Japan.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 2 india’s eCoMMeRCe MaRKeT is sMaLL BuT WiLL GRoW sTRonGLy An increasing number of global companies are eyeing the rapidly growing eCommerce market in India as improvements in infrastructure are made and India’s economy grows.9 The site currently has only 22. for example. Brazil. Reproduction Prohibited August 13. © 2012. where women can purchase anonymously.4 And although spending per online buyer remains low. In 2011. unlike online consumers in cities. Revenues are small today but poised to grow: MyGrahak.8 billion is still less than other countries in Asia Pacific. The eCommerce Market in india is poised For Rapid Growth eCommerce revenues in India will increase by more than five times by 2016. consumer electronics. As the world’s 11th-largest economy (and fourth-largest emerging economy after BRIC peers China. Grocery.3 Currently. Forrester Research. India is starting to appear on eBusiness organizations’ lists of key international markets. ■ Online grocery shopping is starting to appeal to the upper.5 Consumers in nonmetropolitan areas will also help fuel growth. the government is building infrastructure to improve and enable connectivity in metropolitan and rural areas. India’s CAGR is much higher than any other country that Forrester forecasts in the region. they are more likely to shop online for goods that are unavailable at local stores. and Russia). for example.8 billion in 2016 (see Figure 1). shoppers in metropolitan India are driving eCommerce: These consumers are primarily buying travel. is expected to grow quickly online. for example.

2012 .11 ■ Social media and mobile are helping accelerate eCommerce adoption.12 Social networks have not been major drivers of eCommerce transactions in other markets. eCommerce retailers in India are expanding their offerings to the online population outside metropolitan India and are investing heavily in the infrastructure to support these cities. To widen their reach. For example. Additionally. multiple retailers are building warehouses outside central locations. India has close to 1 billion wireless subscribers: As of May 2012. one of India’s largest consumer electronics stores. multichannel retailers like Walmart that are currently restricted by India’s foreign direct investment (FDI) laws are anxiously following developments to take advantage of opportunities as they arise. for example. And global multibrand. retailers often view urban and rural users as having two distinct goals: Many of the former shop online because they have more money but can’t access the products they want (such as unique or imported items). mobile will be a key tool in helping users connect in a market where overall Internet penetration remains low. Inc.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 3 ■ eCommerce is expanding into nonmetropolitan India.10 Online apparel retailer Myntra. com is already seeing demand for its products outside metropolitan India: 50% of its sales are outside India’s 10 biggest cities. ■ Large retailers are looking to build an online presence. moved online to sell its full range of products. Reproduction Prohibited August 13. Croma. while many of the latter shop online for things they need (such as shoes) but can’t access or can’t access cheaply where they live. The social and mobile trends that are prominent worldwide are also underway in India. India is ranked as Facebook’s third-largest audience in the world after the US and Brazil. yet these sites play an important role in driving consumers online and getting them to engage with brands. and subsequently marketing these to semi-urban and rural consumers.14 While 3G penetration today is estimated to be in the low single digits and users complain of low network speeds. Forrester Research.13 And in mobile. testing shipping options that work in rural areas. the Telecom Regulatory Authority of India reported more than 929 million wireless subscribers in the country.15 © 2012. With 51 million Facebook users (5 million of whom joined in the past three months alone). Some brick-and-mortar retail operations are also recognizing the opportunity online in India. offering payment options like cash on delivery (COD) that provide options for the unbanked.

Traditionally. so will its consumers. markets tend to shift from this labor-intensive. However. © 2012. While retailers cite free shipping as an essential first step to drive customers to shop online and win customer loyalty. has gone so far as to offer an at-home pickup service for returned goods. Source: Forrester Research Online Retail Forecast. The cost is high.8 billion US$1.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 4 Figure 1 Forecast: India Online Retail Revenues (B2C And C2C). Inc. but the retailer considers this option necessary to develop consumer trust and confidence in the retailer. for example. MyGrahak offers free 48-hour delivery. companies investing in the space must consider how long they can sustain this type of offering. Inc. and retailers have made doing this convenient — at their own cost. offers free shipping for the majority of its items and delivers within five days.88. the shopping culture in India is not returns-friendly. a situation that venture capitalists have identified as unsustainable in the long term. One of the top online retailers in India. ■ Free door-to-door shipping is commonplace. relatively quick delivery of online orders. While such at-home pickup for returns is typical in other emerging markets. 2012 And 2016 US$8. To compete in India’s nascent eCommerce market. Forrester Research. Like eCommerce retailers in other emerging markets such as Brazil. it is standard for eCommerce retailers in India to offer free. 2011 To 2016 (Asia Pacific) online Consumers in india have specific demands As the eCommerce market in India develops. but it will deliver within 24 hours for an extra US$0. often inconvenient process to prepaid return labels as the eCommerce ecosystem develops. Reproduction Prohibited August 13. online shoppers have come to expect the option to return items purchased online. 2012 . online retailers have little choice but to offer the same convenience and low cost that their local counterparts are offering. for example.6 billion 2012 78361 2016 Source: Forrester Research. Retailers should be aware that: ■ Consumers expect the returns process to be seamless and convenient. HomeShop18.

return rates on these orders can be staggering. for example. for example. Like most emerging markets. there are government restrictions that keep non-local players from offering local payment solutions. COD remains too big to ignore. These payment options are necessary to offer consumer convenience but will pose a challenge for non-Indian companies.19 Online bank transfers are also a common online payment method: In the past three months. eBusinesses Must offer a Variety of payment Types In India. thereby giving customers without an international credit card the option to purchase with a localized payment.com.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 5 ■ Consumers have been trained to expect low prices. While COD can be a great way to acquire new customers.16 New entrants have struggled to keep up: Upstart Taggle.21 COD is essential to reaching first-time shoppers who fear sharing their information over the Internet and shoppers who don’t use widely accepted cards and banks. Inc. most commonly referred to as COD.com ceased operations in late 2011.20 Local retailers offer the option to use a bank transfer with a long list of partner banks. citing its unwillingness to engage in a price war with retailers selling below cost to gain customers. credit and debit card payments dominate in India: 44% of online buyers cite having paid with a credit card. sees 60% of its transactions paid for with COD. is a popular option — with 23% of online shoppers in metropolitan India choosing to pay for online purchases with cash. COD return rates tend to be much higher than when a consumer pays online: The COO of a logistics © 2012. retailers can take a series of steps to ensure they are offering the payment types that most appeal to consumers today. Forrester Research. Myntra. are notorious for being inconsistent. By doing so. eBusiness professionals must keep the following in mind: ■ Local partnerships are essential to localized payments. as in all other markets. overcame that problem by linking its site to Flipkart.22 Indeed. In India. Local players in India offer a variety of payment options (see Figure 3).17 payMenT opTions and FuLFiLLMenT aRe The Key To LoCaLizaTion In India. venture capitalists report COD return rates of up to 25% in some categories. In addition to the challenges of offering free shipping. 24% of online buyers in India used one to pay for a purchase made online (see Figure 2). Symantec. As in most markets. ■ In India. and 41% have paid with a debit card. Even those companies that offer a variety of localized payment methods can hit challenges with the infrastructure: Payment gateways. cash on delivery. for example. one of the top Western security software retailers in India. these businesses position themselves to capitalize on growing online spending as infrastructure issues are addressed. Reproduction Prohibited August 13. retailers also face hurdles in matching the highly discounted prices that leading online retailers have traditionally offered on their sites. 2012 .18 However. payments and fulfillment are two of the areas that retailers must most heavily localize. online payments present multiple challenges. with failure rates as high as 35%.

24 Online retailers in other emerging markets also offer such options: Amazon.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 6 company serving the Middle East and South Asia recently cited return rates seven times higher on purchases made via COD than via online payment methods. Figure 2 Payment Options In India Cater To Consumers’ Payment Preferences “Which of the following payment methods have you used in the past three months to pay for products you bought online?” Credit card Debit card Online bank transfer Cash on delivery 24% 23% 44% 41% Base: 1. offers this option to online shoppers in China.23 ■ COD can mean more than just cash on delivery.com. retailers in India have started to offer “card on delivery. Inc. Reproduction Prohibited August 13. a courier brings a mobile point-of-sale (POS) machine to the shopper’s door to accept payment.167 Indian online adults (18+ and online monthly or more) who bought products online (multiple responses accepted) Source: Asia Pacific Technographics® Online Survey.” also (and confusingly) known as COD. To appeal to those who prefer to pay with cards. Inc. Q3 2011 78361 Source: Forrester Research. 2012 . © 2012. Forrester Research. With this payment option. for example.

Inc. Reproduction Prohibited August 13. leading online retailer Flipkart solved its fulfillment issues with an in-house delivery department. 360buy in China and Ozon in Russia — the retailer uses its own trucks and employees to fulfill orders to ensure customers receive superior service. While not an option for all companies. Forrester Research. retailers are coming up with solutions to problems as they arise: ■ Larger online retailers are building out in-house delivery solutions. is starting to make its logistics network available to smaller eBusinesses for a fee.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 7 Figure 3 Localized Payment Options Are A Must In India Source: Snapdeal.25 © 2012. Deliveries to remote areas can require retailers to piece together multiple logistics partners. Logistics are one of The Largest hurdles For eBusinesses in india As in most emerging markets. the infrastructure to support eCommerce in India remains at the development stage. No full-service eCommerce solution provider exists for companies interested in outsourcing all parts of their offering in India. To overcome these challenges.com 78361 Source: Forrester Research. Inc. 2012 . smaller retailers may ultimately be able to take advantage of the networks of big players: Russia’s Ozon. In a move similar to online retailers in other emerging markets — for example. for example. For example.

it will use more than one shipping method. To offer your customers the best experience — one that reflects your brand’s service level — Forrester suggests the following: ■ eBusinesses must be willing to work with many different partners. While the mobile opportunity in India is nascent. 2012 . For example. although that scenario is likely to change as more global players with existing vendor partners enter the market. The lack of a wholly developed eCommerce ecosystem and underdeveloped towns require retailers to creatively fulfill an order. it is undeniably going to be a critical part of how consumers interact online. Instead. altered the business model it used when entering other markets and launched in India with an online shopping service. Leading eCommerce sites in India today tend to build their capabilities rather than buy. eBusinesses entering the Indian market must be aware of the need to work with a variety of partners and be willing to work through the challenges of integrating multiple solutions. for example. Forrester Research. While it is impossible to know exactly when and if the FDI restrictions will be relaxed. eBusinesses will need to manage every step of the eBusiness operation — from site design to fulfillment solutions to employee training. In India. Inc. If a retailer’s usual shipping method will not get a package to a customer. and DHL International do deliver in India.com. frequently on a bike. R e c o m m e n d at i o n s a FLexiBLe sTRaTeGy is The Key To suCCess in india’s eCoMMeRCe MaRKeT eCommerce “norms” are still being established in India. FedEx. eBusinesses should take advantage of this growing trend by including a mobile website as part of their offering — ensuring that it is accessible on both feature phones and smartphones. bike delivery is often the most convenient option. where even capturing a standard address for a consumer can be challenging. foreign eBusinesses with an interest in India should map out their potential offerings in India now so that they can move © 2012. FDI regulations currently keep multibrand retailers from establishing a business in India: Amazon.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 8 ■ Effective fulfillment solutions often require multiple couriers. ■ Multibrand retailers should be ready to launch as soon as FDI constraints are lifted. no single player today can handle all aspects of the eCommerce business on behalf of major retailers or brands. com. given the relatively low penetration of smartphones in India today. ■ Savvy businesses will make mobile a part of the eCommerce mix from the start. While India Post. where the eCommerce market is just developing and experienced eBusiness professionals are still hard to find. they send the package using FedEx or DHL to the nearest package distribution center and hire a local courier to pick up the package and deliver it to the customer’s door. Reproduction Prohibited August 13. Junglee. our interviews revealed that online retailers frequently rely on couriers to deliver the last mile. In rural areas.

For more information on Forrester’s ForecastView offering. The samples in South Korea. The survey for all other countries was administered in the country’s or territory’s official language. eBusiness leaders should consider multilingual websites as a potential long-term option for differentiating their offerings and appealing to consumers who may understand English but prefer a local language. Bengali. Bangalore. Inc. Malayalam. ■ Be prepared to move beyond English to differentiate longer term. gender. global businesses often overestimate the number of consumers in India who speak and understand English fluently. Global media sites have already taken notice of India’s diverse online population: Yahoo. Kolkata. for example. Forrester’s proprietary primary consumer and executive research. and Ahmadabad). Wuhan. given that so many global companies already have their sights set on the market. executive interviews. Forrester Research. Reproduction Prohibited August 13. Forecast analysts have backgrounds in investment banking. including access to additional details and metrics not included in this report.com. provides news in Bengali. In our research. New Delhi. and geographical distribution to be representative of the adult population in each country or region surveyed. Respondents in India completed the survey either in English or a native language: Marathi. The sample in India is representative only of the SEC ABC groups. Q3 2011 in July 2011 of 7. management consulting. Chengdu. While it is a safe bet that online buyers in India will predominantly be English speakers in the short term. Forrester weighted the data by age. MSN also offers a multilingual site. and Tamil. and Xian). Forrester develops comprehensive historical and base-year market size estimates based on a variety of sources. 2012 . All of Forrester’s forecasts are designed by a dedicated team of forecasting analysts who build the models. and metropolitan India (including Mumbai. with a heavier weight attributed to these countries’ largest urban areas. As part of the forecast modeling.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 9 quickly when this type of investment is allowed. Hyderabad. Guangzhou. where they developed extensive experience with industry and company forecasting. Hindi. please contact us at data@forrester. Beijing. Australia. or Tamil. Chennai. Kannada. Marathi. and manage the process of formally building consensus among Forrester’s analysts. The samples in India and China are representative of the urban population. The forecast data in Figure 1 was drawn from the Forrester Research Online Retail Forecast. Australia. It will be hard for slow movers to get a piece of the action. 2011 To 2016 (Asia Pacific). conduct extensive industry research. suppLeMenTaL MaTeRiaL Methodology Forrester Research conducted the Asia Pacific Technographics Online Survey. Hindi. and Japan are geographically representative of the adult population according to the latest country-specific census.085 consumers ages 18 and older in South Korea. © 2012. we did not come across a single major site in a language other than English. and market research. including public financial documents. metropolitan China (including Hong Kong. Shanghai. Japan. and analysis of the Internet traffic database.

2012 (http://articles.” PwC (http://www. “India achieves a 10. 2010 (http://articles. 2012 (http:// money. June 14.com/2010-03-14/india/28117934_1_second-language-speakers-urdu).indiatimes. 2 3 4 5 6 7 8 9 Source: Steven Millward. Source: “MoneyTree Venture Capital Market Navigator. timesofindia.pwc. Reproduction Prohibited August 13. see the April 16. see the April 16.5 million and 1 million. The top four most populous cities in India are Delhi. For more information on the growth of the online retail market in India. the Internet and Mobile Association of India. Kolkata. timesofindia.” CNNMoney. April 10. Source: Debjoy Sengupta.com/2012-02-21/services-apps/31082650_1_e-commerce-consolidation-venturecapital).2% internet penetration rate. Q3 2011. “Asia Pacific Online Retail Forecast. Small towns are towns with a population of less 10 © 2012. May 31. and Ahmedabad (other four metros).com Snapdeal.indiatimes. The next four most populous cities in India are Bangalore.com Helion Venture Partners endnoTes 1 IndoUS Venture Partners Myntra. This sector saw 33 deals raising approximately US$107 million in investment. “Ahead of India’s E-Commerce Boom. Mumbai.com Sonata Software Symantec Source: Annalyn Censky. 2011 To 2016” report. 2012. 2012 . and Chennai (top metros).5 Million This Year.” Tech in Asia. 2012 (http://www. “Asia Pacific Online Retail Forecast. Source: “Indiaspeak: English is our 2nd language.htm).com/mygrahak-investment-plans/). Non-metros are towns with a population between 0. Source: Asia Pacific Technographics Online Survey.indiatimes. Hyderabad.techinasia.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 10 Companies interviewed For This Report AaramShop BindaasBargain eBay Flipkart. 2012 (http://articles. Metropolitan cities are broken down as follows by IAMAI. Pune.com/2012/05/31/news/economy/india-gdp/index.” The Times Of India.pdf). Forrester Research. eCommerce related projects attracted the most investment in 2011. Inc. Source: “Time for shakeup in India’s e-commerce.cnn. March 14. MyGrahak Hopes To Raise $3. February 21. For more information on the growth of the online retail market in India.ru/en_RU/ru/technology/assets/MoneyTree_Russia_2011_eng_final. Cities with a population of more than 1 million but less than the metros are small metros.com/2012-04-10/news/31318824_1_internet-userspenetration-number-of-facebook-users).” The Times Of India.” The Economic Times. “India’s economic growth slows sharply. Source: Asia Pacific Technographics Online Survey.economictimes. 2012. Q3 2011. 2011 To 2016”report.

Payment Gateways & More. 2012 (http://www. No Poach.com/mygrahak-card-on-delivery/). 2012 (http://online. “Ozon: Surviving the Long Winter of the Russian Internet.5 million. “Indian ecommerce site Taggle. 2012 (http://www. 2012. July 6. It’s Not a Square Though. May 30. 2012 (http://thenextweb. “India Takes Steps to Open Economy. “MyGrahak. see the April 7. For more information on how Facebook affects eCommerce.techinasia. Source: Rohin Dharmakumar. 11 Source: Rajesh Roy and Paul Beckett.aspx).pdf). Source: Swati. Source: Anshoo Sharma.html). Forrester Research. March 31. (http://www. Source: Asia Pacific Technographics Online Survey. “Will Facebook Ever Drive eCommerce?” report. Source: Sarah Lacy.” The Next Web.” PandoDaily. Source: “Facebook Statistics By Country. 12 13 14 15 16 17 18 19 20 21 22 23 24 25 © 2012. “Emerging Trends In Indian E-Commerce: On Logistics. Source: Asia Pacific Technographics Online Survey.wsj. No Poach. 2012 (http://pandodaily.to_1Ef5T&utm_campaign=social%20media&utm_medium=share%20button&utm_ source=Twitter&utm_content=E-Commerce%20in%20the%20Middle%20East%20grew%20300%%20 in%20the%20past%20year).medianama.” Telecom Regulatory Authority Of India.” Socialbakers (http://www. June 3. 2012 . March 19. February 12.” MediaNama. “Can Flipkart Deliver?” Forbes India. Reproduction Prohibited August 13.com/article/SB10001424052702303754904577532520602068292.FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls Trends In India’s eCommerce Market 11 than 0. 2011. Source: “Highlights On Telecom Subscription Data as on 31st May 2012. “E-Commerce in the Middle East grew 300% in the past year.” Hindustan Times.” Tech in Asia. Source: Asia Pacific Technographics Online Survey. Q3 2011. Source: Shrenik Avlani.com/me/2012/06/03/e-commerce-in-the-middle-east-grew-300-in-the-pastyear/?awesm=tnw.hindustantimes. 2011 (http://www.com/facebook-statistics/).” The Wall Street Journal.” MediaNama.” Buzzom.com/2012/03/31/ozon-surviving-the-long-winter-of-the-russian-internet/). Source: Anshoo Sharma. “3G fails to strike the right note with users.com/2011/12/indian-ecommerce-site-taggle-com-shuts-down/).medianama. “Emerging Trends In Indian E-Commerce: On Logistics.socialbakers.in/WriteReadData/PressRealease/Document/PR-TSD-May12.com Rolls Out Card on Delivery Service. May 30. Source: Willis Wee. July 4. Inc. 2012 (http://forbesindia.trai. Source: Nancy Messieh. Payment Gateways & More. December 6.buzzom. July 17.com/News-Feed/SectorsInfotech/3G-fails-to-strike-the-right-note-with-users/ Article1-810396.com/2012/05/223-emergingtrends-in-indian-e-commerce-on-logistics-no-poach-payment-gateways-more/).com/ article/boardroom/can-flipkart-deliver/33240/0). Q3 2011.com/2012/05/223-emergingtrends-in-indian-e-commerce-on-logistics-no-poach-payment-gateways-more/).gov. 2012 (http://www.com shuts down its operations. Q3 2011. 2012 (http://www.

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Corporate Finance. trade.00. Defence. UK and USA. India’s top corporates.000 members which includes multinational companies. D. Pharmaceuticals. The Chamber has its international offices in China. Real Estate. Corporate Governance. Rural Development etc. ASSOCHAM established in 1920 and has been successful in influencing the Government in shaping India’s economic. Security. Information Cyber Technology. Civil Aviation. effective and forward looking institution playing its role as acatalyst between the Government and Industry. Entertainment & Media. It has been especially acknowledged as a significant voice of Indian industry in the field of Corporate Social Responsibility. ASSOCHAM has also signed MoU partnership with Business Chambers in more than 75 countries. Biotechnology. Rawat Secretary General ASSOCHAM Ph: 011-46550555 Email: d. Infrastructure. Agriculture.About ASSOCHAM ASSOCHAM acknowledged as Knowledge Chamber of India has emerged as a forceful. Mr. e-Commerce. ASSOCHAM has over 100 National Committees covering the entire gamut of economic activities in India. fiscal and social policies which will be of benefit to the trade and industry. pro-active. Company Law. ASSOCHAM renders its service to over 4. Telecom. Energy Power. Environment & Safety. Banking & Finance. medium and small scale units and Associations representing the interest of more than 400 Chambers and Trade Associations from all over India encompassing all sectors. Tourism. Moscow.s. Economic and International Affairs. Education. Sharjah. S. Nanotechnology. Legal Reforms.rawat@assocham..com .