QUESTIONNAIRE

RETAILER’S NAME- ……………………………………………………………… SHOP NAME………………………………………...................... CONTACT NO: ………………………………………………………
1. Which are the data drivers (CDMA) available at your shop? a. Reliance b. TATA DOCOMO c. MTS 2. Which are the 3G data drivers (GSM) available at your shop? a. b. c. d. e. f. g. Airtel Reliance Idea Vodafone Micromax Capital LAVA

3. What is the MOP(Market operating price)? a. b. c. d. e. f. g. Airtel Reliance Idea Vodafone Micromax Capital LAVA

4. What is the price point of FRC (First recharge cost) and their benefits? a. b. c. d. AirtelRelianceIdeaVodafone…………………………………….… ……………………………………… …………………………………….. ……………………………………..

5. What is OTF (on the fly) on FRC? a. b. c. d. AirtelRelianceIdeaVodafone…………………………………….… ……………………………………… …………………………………….. ……………………………………..

AirtelRelianceIdeaVodafone……………………………………..… ……………………………………… ……………………………………. c. d. Does this directly impact with the sales of the devices? Yes No . b. Which category of consumers comes at your shop? a. ……………………………………. speed network coverage downloading and uploading limit recharge plans or schemes 11. 7. Does PoP materials attract the customers at your shop? Yes No 12. Low Cost c. …………………………………….6. AirtelRelianceIdeaVodafone……………………………………. Which brand you are pushing more and reasons? a. Both (a & b) 10. Student Businessman Housewife Employee 9. b. d. b. c...… ……………………………………… ……………………………………. What is the basic customer preferences? a. Speed b. c. d. c. What are the general problems which the customers are facing regarding their data drivers? a. 8. d. b. Which data device sells more on your shop and reasons? a. Does any company’s brand promoter is available at your shop? Yes No If Yes then from which company ……………………………………………………… 13.

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