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Pengertian Csr

Pengertian Csr

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Published by Ghan Zhen
Pengertian Csr
Pengertian Csr

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Published by: Ghan Zhen on Feb 13, 2013
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PENGERTIAN / DEFINISI CSR - CORPORATE SOCIAL RESPONSIBILTY

APA ITU CSR? PENGERTIAN CSR Corporate Social Responsibilty Definisi CSR (Corporate Social Responsibility) adalah suatu tindakan atau konsep yang dilakukan oleh perusahaan (sesuai kemampuan perusahaan tersebut) sebagai bentuk tanggungjawab mereka terhadap sosial/lingkungan sekitar dimana perusahaan itu berada. COntoh bentuk tanggungjawab itu bermacam-macam, mulai dari melakukan kegiatan yang dapat meningkatkan kesejahteraan masyarakat dan perbaikan lingkungan, pemberian beasiswa untuk anak tidak mampu, pemberian dana untuk pemeliharaan fasilitas umum, sumbangan untuk desa/fasilitas masyarakat yang bersifat sosial dan berguna untuk masyarakat banyak, khususnya masyarakat yang berada di sekitar perusahaan tersebut berada. Corporate Social Responsibility (CSR) merupakan fenomena strategi perusahaan yang mengakomodasi kebutuhan dan kepentingan stakeholder-nya. CSR timbul sejak era dimana kesadaran akan sustainability perusahaan jangka panjang adalah lebih penting daripada sekedar profitability. Seberapa jauhkah CSR berdampak positif bagi masyarakat ? CSR akan lebih berdampak positif bagi masyarakat; ini akan sangat tergantung dari orientasi dan kapasitas lembaga dan organisasi lain, terutama pemerintah. Studi Bank Dunia (Howard Fox, 2002) menunjukkan, peran pemerintah yang terkait dengan CSR meliputi pengembangan kebijakan yang menyehatkan pasar, keikutsertaan sumber daya, dukungan politik bagi pelaku CSR, menciptakan insentif dan peningkatan kemampuan organisasi. Untuk Indonesia, bisa dibayangkan, pelaksanaan CSR membutuhkan dukungan pemerintah daerah, kepastian hukum, dan jaminan ketertiban sosial. Pemerintah dapat mengambil peran penting tanpa harus melakukan regulasi di tengah situasi hukum dan politik saat ini. Di tengah persoalan kemiskinan dan keterbelakangan yang dialami Indonesia, pemerintah harus berperan sebagai koordinator penanganan krisis melalui CSR (Corporate Social Responsibilty). Pemerintah bisa menetapkan bidang-bidang penanganan yang menjadi fokus, dengan masukan pihak yang kompeten. Setelah itu, pemerintah memfasilitasi, mendukung, dan memberi penghargaan pada kalangan bisnis yang mau terlibat dalam upaya besar ini. Pemerintah juga dapat mengawasi proses interaksi antara pelaku bisnis dan kelompok-kelompok lain agar terjadi proses interaksi yang lebih adil dan menghindarkan proses manipulasi atau pengancaman satu pihak terhadap yang lain. Sumber: kesimpulan dari beberapa artikel tentang CSR Pengertian CSR dalam Bahasa Inggeris Corporate Social Responsibility ( CSR )

g.g. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. others argue that it is nothing more than superficial window-dressing. as well as the environment. was used to describe corporate owners beyond shareholders from around 1989. corporations have re-branded their core values in the light of business ethical considerations (e.Corporate social responsibility (CSR. For example. Simultaneously. shareholders. the demand for more ethical business processes and actions (known as ethicism) is increasing. in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate. employees. Critics argue that CSR distracts from the fundamental economic role of businesses. As a corporate practice and a career specialization. communities and other stakeholders. the field is primarily normative. The term stakeholder. still others argue that it is an attempt to preempt the role of governments as a watchdog over powerful multinational corporations. Proponents argue that there is a strong business case for CSR. descriptive approaches are also taken. In the increasingly conscience-focused marketplaces of the 21st century. corporate citizenship. In academia.g. also called corporate responsibility. meaning those impacted by an organization's activities. short-term profits. Development Business ethics is a form of the art of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. BP's "beyond petroleum" environmental tilt). Business ethics can be both a normative and a descriptive discipline. In some cases. ethics codes. pressure is applied on industry to improve business ethics through new public initiatives and laws (e. higher UK road tax for higher-emission vehicles). . The practice of CSR is subject to much debate and criticism. today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e. The term CSR itself came in to common use in the early 1970s although it was seldom abbreviated. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. interest in business ethics accelerated dramatically during the 1980s and 1990s. suppliers. responsible business and corporate social opportunity) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers. both within major corporations and within academia. Historically. social responsibility charters).

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