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Antea Worldwide Palliative Care Conference

Rome, 12-14 November 2008


Presenting author Publicity Campaign in Hungary for Dignity of Life and Death
Katalin Muszbek
Authors (max 6, presenting author included): Katalin Muszbek
Phone Death and dying still belong to taboos in our culture. Even though palliative care is an integrated
part of the national homecare system, only 11% of dying cancer patients are provided a quality
end of life care by hospices in Hungary.
Mobile phone Objectives
The dignity of life and death is not evident for the public and therefore there is a great need for
changing the attitude of people. It is important to provide more information about the quality end
of life care and to increase solidarity of the public towards suffering people. It is also necessary to
Please underline the most focus on the education of children.
appropriate category for your Methods
abstract Since 2000, each year, a three-month long publicity campaign is organised by the Hungarian
Hospice Foundation in the media. TV Spots, indoor and outdoor posters as well as interviews in
• Pain and other symptoms
both printed and electronic media are focusing on death and dying. As of 2007, the Field of Hope
• Palliative care for cancer patients project focuses on children’s education in schools on the dignity of life and death. The Field of
• Palliative care for non cancer Hope project consists of teaching children about life and death through planting daffodils and
patients caring for the flowers until the end.
• Paediatric palliative care Results
The public awareness on hospice increased to 36% thanks to the publicity campaigns. As a result,
• Palliative care for the elderly
the National Development Plan and the National Cancer Control Programme initiated a plan in
• The actors of palliative care
2007 to increase the capacity of hospice palliative care. This project will continue until 2013.
• Latest on drugs Teachers and students in schools are very open and enthusiastic about the Field of Hope project
• Pain and the subject “dignity of life” will become part of the new teaching agenda for elementary
schools in the near future.
• Illness and suffering through
media Conclusion
The hospice media campaign, publicity programmes like Field of Hope and the education of
• Marginalisation and social stigma
children are all highly contributing to the increased awareness of quality end of life care and
at the end of life
human dignity. Concerted efforts must continue in order to further increase this public awareness
• Palliative care advocacy projects and to ensure that more dying cancer patients can benefit from the quality end of life care.
• Prognosis and diagnosis
communication in
different cultures
• Communication between doctor-
patient and patient-
• Religions and cultures versus
suffering, death and
• Public institution in the world:
palliative care policies
and law
• Palliative care: from villages to metropolies

• Space, light and gardens for the terminally ill patient
• End-of-life ethics
• Complementary therapies Session: Palliative care – From villages to metropolies
• Education, training and research
• Fund-raising and no-profit Chair of the session: Dott. Laura Surdo – Dott. Faith M. Powell
• Bereavement support
• Volunteering in palliative care
• Rehabilitation in palliative care