Antea Worldwide Palliative Care Conference Rome, 12-14 November 2008

Presenting author

Publicity Campaign in Hungary for Dignity of Life and Death Authors (max 6, presenting author included): Katalin Muszbek Introduction Death and dying still belong to taboos in our culture. Even though palliative care is an integrated part of the national homecare system, only 11% of dying cancer patients are provided a quality end of life care by hospices in Hungary. Objectives The dignity of life and death is not evident for the public and therefore there is a great need for changing the attitude of people. It is important to provide more information about the quality end of life care and to increase solidarity of the public towards suffering people. It is also necessary to focus on the education of children. Methods Since 2000, each year, a three-month long publicity campaign is organised by the Hungarian Hospice Foundation in the media. TV Spots, indoor and outdoor posters as well as interviews in both printed and electronic media are focusing on death and dying. As of 2007, the Field of Hope project focuses on children’s education in schools on the dignity of life and death. The Field of Hope project consists of teaching children about life and death through planting daffodils and caring for the flowers until the end. Results The public awareness on hospice increased to 36% thanks to the publicity campaigns. As a result, the National Development Plan and the National Cancer Control Programme initiated a plan in 2007 to increase the capacity of hospice palliative care. This project will continue until 2013. Teachers and students in schools are very open and enthusiastic about the Field of Hope project and the subject “dignity of life” will become part of the new teaching agenda for elementary schools in the near future. Conclusion The hospice media campaign, publicity programmes like Field of Hope and the education of children are all highly contributing to the increased awareness of quality end of life care and human dignity. Concerted efforts must continue in order to further increase this public awareness and to ensure that more dying cancer patients can benefit from the quality end of life care.

Katalin Muszbek


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Please underline the most appropriate category for your abstract
• • Pain and other symptoms Palliative care for cancer patients Palliative care for non cancer patients Paediatric palliative care Palliative care for the elderly The actors of palliative care Latest on drugs Pain Illness and suffering through media Marginalisation and social stigma at the end of life Palliative care advocacy projects Prognosis and diagnosis communication in different cultures

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Communication between doctorpatient and patientequipe Religions and cultures versus suffering, death and bereavement Public institution in the world: palliative care policies and law Palliative care: from villages to metropolies Space, light and gardens for the End-of-life ethics Complementary therapies Education, training and research Fund-raising and no-profit Bereavement support Volunteering in palliative care Rehabilitation in palliative care Chair of the session: Dott. Laura Surdo – Dott. Faith M. Powell Session: Palliative care – From villages to metropolies terminally ill patient

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