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Group 4 Section 2

Project Feasibility Study and Evaluation 2012 Company Title: Modern Empire village

     

Telephone

ID

Name

E-mail

number

5131205071

Miss Saowapa srikrairot

error_yinz@msn.com

0897953495

5131205086

Miss Kanokwan bunkhet

tal_rpg@hotmail.com

0878495810

5131205128

Miss Thanisa kiddee

thanisa.kd@hotmail.com

0869188319

5131207092

Mr. Poom kosolsirisukkul

poomlovecud@hotmail.com

0826906286

5231205053

Miss Nicharin kheunsakul

cherry_rasta@hotmail.co.th

0873036527

5231205181

Mr. Olanrat upalavong

krowpud@hotmail.com

0884984479

5231207115

Mr. Sittikorn sroimori

symphonnydays@hotmail.com

0802495693

5331205089

Miss Sawaros kimsee

Pong_pang@hotmail.com

0855229909

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Preface

This project is a part of 1203302 Project Feasibility Study and Evaluation Course in the second semester of 2012. In this project is studying the feasibility of Real Estate business in Chiang Rai, Chiang Khong, which include in natural and situation of real estate business, the technical process to doing in this business, the nature of market in Chiang Rai, competitive analysis, management in real estate, the financial feasibility of real estate business and risk of real estate business.

This project makes for everyone who are interested to get more knowledge and information about real estate business before making decision to investment in this business, including prepare process and operation of real estate business, to get the profit to investment in this business.

We expected that our project will provide more benefit for who interested person, moreover, if we have some mistake in this project or whatever, our ground made an apology at this opportunity

Modern Empire Village

Miss Saowapa srikrairot Miss Kanokwan bunkhet Miss Thanisa kiddee Mr. Poom kosolsirisukkul Miss Nicharin kheunsakul Mr. Olanrat upalavong Mr. Sittikorn sroimori

Miss Sawaros kimsee

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Exclusive Summary

Modern Empire Village is a real estate business that concern about the real estate for support AEC in next 3years. Chiang khong District that have area connect with Mea khong river, and Laos, and in that area have Thai-Laos Friendship bridge to communicate with neighboring country that is the important factor that make our company interest to invest at that area because it is an opportunities to built mage project that support investor or local people for the convenient.

For production and operation analysis, our business has three main products. The product is about house including other convenient service that supports the expectation of customer.

For marketing analysis, we analyze for political, economy, social, environment, and technology. And we analyze more about competitor, customer, and competitive. We think about STP analysis, 4P analysis. We set product, price, place, and promotion. Sales forecast and profit estimation are increasing every year. Then, we know that we will get more profit and our sales so good. For risk analysis is the ways to prepare handle with problem that will be happen and find to process to decrease problem. From analyze risk in our company; there are shows both internal factor and external factor of risk that can happen with company.

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Content

Page

PART 1 INTRODUCTION Chapter 1: Introduction

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-Background and Significance of the Project

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-Project Objective

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  • - Benefits of Project

9

-Activities/Time Frame

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Chapter 2: Industry Profile -Nature of Industry

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-Situation of Industry

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-Product/Service

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PART 2 MARKETING Chapter 3: Market Feasibility Study

  • - Market Analysis

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-General Environment Analysis

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  • - Competition Analysis (3C Analysis)

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-STP Analysis

33

-Marketing Mix Strategy

35

-Sales Forecast/Profit Estimation

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-Marketing Expenses (Sales Incentive) PART 3 TECHNICAL ANALYSES Chapter 4: Investment Cost

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5

Page

-Pre-Operating Cost

48

-Location

55

-Facility Layout

56

-Machine/Tools/ Equipments

58

-Depreciation

67

Chapter 5: Production and Operations Analysis -Product Characteristics

71

76

-Production/Services Process -Operating Cost

77

-Facility Management

80

Chapter 6: Administration analysis - Management Analysis

83

-Conclusion

100

PART 4 Financial and Risk analysis Chapter 7: Financial Analysis - Financial Assumption for Business. * Profit/ Loss Statement

102

* Cash Flow

107

* Balance Sheet

112

Chapter 8: Risk Management -Identifying a list of potential risks.

115

-A risk management.

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PART 5 Project summaries

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Chapter9: Summary

Page

125

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Chapter1Introduction

1.1 Background and significance of project

Currently, a village that is very popular due to consumer demand, there is much to do in this business is so popular and attractive for investors. People want to have at home to create a safe and comfortable for own because home is the place where people need to live and survive. Therefore, the design of the village, we must be able to satisfy and comfort to customers as well.

Housing business.

Housing is a low-rise residential building, including detached, semi-detached, townhouse and commercial buildings, which have a different house means a building housing a wood and brick from the first floor, second floor or more, which is not attached to the wall of the neighboring house.

(1) A semi-detached or row house that is only 2. They used to live and be a part of the side that does not require the same input and output of each unit separately. (2) Townhouse means a building constructed with fire-resistant or non fire-resistant materials. An adjacent room from a long line 2 or more and use a room to live and not more than 3-storey building. (3) Commercial Building. The use of commercial buildings, and industrial services. The building is less than 20 meters from a public road, which may be used for the purpose of commerce.

Our project will focus on Chiang Khong District of Chiang Rai Province. This district is characterized by flat terrain interspersed with mountains and the eastern part of the area next to Meakong River and the opposite site is Laos. Chiang Khong district has many attractions such as the Huai Meng waterfall, Point of view between the two sides of the Thailand Laos. Currently Chiang Khong district has a number of both Thailand and foreign tourists are more interested in building housing starts have increased even more.

So, We can see the growth of Chiang Khong District because based on data reported that around year 2558 Thailand will be cooperate with nine countries are Myanmar, Malaysia, Indonesia, Philippines, Singapore, Vietnam, Laos, Cambodia and Brunei by use the name is Asean Economics Community they have the purpose for asean can move goods between countries easier, service are standards, investment are freedom between international, labor skill are development and get quality, freely in various areas and create financial freedom in the group country.According to their mission point out to Chiang Khong District as well as the land, transportation, development, and international business bridge

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between Thailand and Laos made a province. Now, In chiang Rai had the project of ThaiLaos Friendship Bridge at Chiang Khong District area for make the relation to trade and tourism we expected that in the next few years Chiang Khong District will be development and growth of the business are increase in the area of Chiang Khong district.

1.2Project objective benefit of project activities/ time frame Project objective

  • 1. To analyses the competitive of real estate business in Chiang Rai for support AEC.

  • 2. To analyses the market and industry feasibility.

  • 3. To analyses the finance feasibility.

  • 4. To analyses the profit of estate business.

  • 5. To analyses the return on project.

  • 6. To analyses the risk of project.

  • 7. To analyses the trend of real estate business. Benefit of project

  • 1. A benefit of this study.

  • 2. Knowing the processes work well.

  • 3. Preparation of plans and operations knowledge.

  • 4. Realize the way to compete and strategy for against competitors.

  • 5. Recognize the demand of housing market in Chiang Rai.

  • 6. Know about marketing problem those occur in business and solve the problem in the real situation.

  • 7. How to solve problems in real situations.

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Activities/Time Frame

Time ( Year/Month ) Nov. Dec. Jan. Feb. Activities 2012 2012 2013 2013 Topic Submission Introducti
Time ( Year/Month )
Nov.
Dec.
Jan.
Feb.
Activities
2012
2012
2013
2013
Topic
Submission
Introducti
on Submission-
Introduction to
project feasibility
study
Study the
business profile
Market
Analysis
Productio
n and Operation
Analyze
the financial
Study and
management the
risk of our
business
Project
Advertising
Writing
the report
Presentati
on and conclusion
the feasibility of
business

Figure:1.1

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Chapter 2: industry profile

2.1The nature of real estate

In Chiang Rai there are a large number of used homes for sale at prices much cheaper than you would pay in a Western country. You can find great bargains but you can also end up with an expensive headache if you do not look out for potential problems. Here are some tips to help you.

o

Make sure the house is not in a flood zone.

o

Look for small cracks in the walls.

o

Look at the ceilings for water damage. The most common problem we find is a roof that leaks. Whether it is a severe problem or minor problem, it needs to be taken care of before you purchase the house.

o

Look for termite damage.

o

Check the water supply. Some areas of Chiang Rai have city water but just outside the city everyone depends on well water. The city water supply is not bad but pipes do break so having a back-up well is a good idea. If you are buying a house with well water, test it thoroughly, especially in the dry season, when the water tables are lower.

For the areas of Chiang Khong, it have a complete supply that will response the needs of the customer who would like to buy a house, but the weakness of our village is it so far from downtown only.

As dependent variable.

Real Estate prices depend on the economy. In times of economic downturn, Real estate prices to fall but in time of recession. We may have heard people suggest that we should promote the development of real estate to create employment and economic recovery in the end because people will buy if when we have plenty of money. In times of recession people buy a professional. It has only speculators would only wise and knows that property prices in times of extreme depression. In the truth is an economic variable as real estate and economic conduct separate property

To change soon

Real estate is not stock price change both positive and negative behind conversion of money even more difficult. Notice will that after the devaluation of the baht on July 2, 1997 stock price vertical cliff, economic disruption but it also has launched two new real estate lots (Because it was preparing to launch before then it cannot stop on time). So real estate holdings

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are at risk than a deposit in the bank. However, if considered then living by holding it worthwhile to.

To reflect the wealth of the country and people.

If any country has real estate holdings spread very well, it shows that the equality in the allocation of resources. The people holding these assets cause to feel more ownership of the country. In case of the general public, real estate is like gold. In that it can be used to display their wealth but real estate even worse in terms that are difficult to convert to cash or slower. It can take advantage of the adjustments, it didn‟t have value in exchange and value of living wage well.

To people in the Country is important

Most property is residential. Thai people who are living with most of them are generally persons. Foreign investment will come to Thailand for rent is still difficult. Against investing in shares or otherwise would more than cost. So, idea that sells property to real estate to foreigners therefore quite difficult.

No one can dominate the market

In case of consumer products such as consumption of soft drinks continue to dominate the market. However, if property cannot be done, research and information center Property Valuation Thai Co., Ltd. The Agency for Real Estate Affairs (www.area.co.th) has discovered that largest real estate companies lead the market only 10% of the remaining scatter general.

The exact cycle

As well as general business, Real estate is the exact age in Boom Generation or “Boom” period to slow decline and renaissance era around a cycle lasts about 10years. For example, enough economic growth, demand has increased. Plant growth was the purchase of land and factory building machines to order and of course new capacity is planned to be available for performance. Then if it enough already expanded while it will probably to stop until competence is reached to add more. Itwill be prolonged again.

2.1.1The truth about real estate

In nature, real estate is a Dependent Variable to the Independent Variables is much like many economic, social, political popularity, etc. The property is a type of property. People are interested when they have money as well as economic, for example gold, diamond, car, resort and other owned real estate. In times of awful economy, nobody is buying and may be more

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sellers. Many people may have to remove the mortgage assets for alleviate the economic crisis affecting the self.

2.1.2The basic principles that people buy property

The basic principle that people buy property is in addition to buying and decorating prestige but they expected to buy for two other things. There are1.Prices is expected to increase profit: Capital Gain and Return of investment2.Interest is expected from the acquisition: such a lease can be released or referred to as Return on investment

2.1.3Factors of buying a house

Main issue that makes people buy house is make them feel worth to buy. Now situation, the customers can saw that it was not the price. They will not buy because it is not worth such a way to make people feel worth buying something like this.- Price usually about 1 million, if in case we can sell at price cheaper than the market as only eight hundred thousand. In nest three year, price is still a million people to buy any profits from first day at rate of return 8%. In the other ways if buying property is the price of eight hundred thousand at the rate of return of 8% per annual for 3 years. The property will grow money in 1 million. The lease indicates that if we buy property in 1 million baht. If the return in rent at 5% per year, it still better than money in bank deposits yield only 1-2% in a year. It can indicate the cost is effectiveness for essential that the buying and selling the property.

2.1.4How gain profit from this business

We can profit from crisis. Generally, lower property prices will reach the critical but often the rent price will not much decline. It makes higher rate of return and encourage people to buy property. For paradigm, when our normal selling price of a million but in times of crisis may remain eight hundred thousand or less 20%. In case for lease, 1 million baht property may be rented out to 8 billion baht per year or a return of 8% per year. The crisis situation, rental may deteriorate but decreased at a rate that less than the price. The rental price may be reduced to 7.2

billion baht per year which yields rise to 9% per annual. If the crisis is very stress, rate of return is even more opposite to decline price. So, if we can buy lower price property gain precedes about 15% per year with our own house or condominium in the unit. It approximates something like 5% in return. We will get return up to 20% per annual above the bank deposit in the crisis

situation. We are still making a profit and the owners‟ property can still sell the property.

Therefore, living in the real estate investment affords opportunities. As an abilities of our investment and don‟t forget that investment involves risk. We must learn to diversify. Just in case, if some of the property purchased.

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htm) 2.2Situation of industry

Current situation of real estate industry big company have project to expand to other big province in each region than Bangkok, because Bangkok cannot expand than this from limit of area, so from this factor it make other big province in each region is the good point to invest in new market, such as C.P. land company have plan to invest real estate project in other big province both condominium and village, C.P. land company have plan to divided to 5 zones and Chiang Rai is province that C.P. land have the plan to invest in real estate project too. Thai bank have information land price in Chiang Rai will increase rapidly in the near future, it is effect from strategy open free trade with neighboring country in Mae Khong sub-regions such as China, Laos, and Burma so Chiang Rai chamber of commerce plan to set up real estate development center to support and collect data for investor have enough information before invest. Dr. Thawatchai Yongkittikul secretary of association of Thai Bank said from house fair at big C Chiang Rai in year 2008 is the big effect to stimulate economic and invest of real estate industry in this region it make resulted in turnover and reduce NPA in commerce bank, it make people have many choice to invest in real estate in Chiang Rai, and the price of real estate of real estate in Chiang Rai not expensive such as home with land low price is around 100,000Baht to 3,000,000Baht, so it is opportunities for investor to invest, because Chiang Rai is the economic area with neighboring country and have many tourist destination. Mr. Patthana Sittisombat manager of Chiang Rai chamber said economic of Chiang Rai will growth in every part because Chiang Rai have area connect with neighboring country such as Burma and Laos, and Chiang Rai is the important way that China use to communication and logistic product for separate product to Bangkok and go to port for transfer product to other country in ASEAN by use R3A road project from China to Laos and come to Thailand by Thai-Laos friendship bridge to Chiang kong district, and have R3B road project from China through Burma to Thailand at Mae Sai district and this road will be important way to logistic in the near future, but cargo ship in Mae khong river is the most important way to transfer product from China to Thailand too, because at Chiang Kong district have big port to support product from China, from this factor make Land price near Mae khong river will increase rapidly in the near future so from this factor it make many investor go to invest in Chiang khong district. Now a day land in Chiang Kong district in border of Thailand and Laos area and near Thai-Laos friendship bridge price of land is increase higher than the past from 200,000baht to 700,000baht per1 rai, and Mr. Patthana Sittisombat said Chiang Rai chamber have project to open real estate development center for combine real estate group to develop in good way for set standard, system, and keep data for management risk before investment, and from this for protect economic crisis from land sale similar with the past in Bangkok. This is all factor that make many company come to invest in real estate industry in Chiang Rai, and Chiang Kong is district that investor interest to invest, although from data in the

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past Chiang Rai is not the place that investor interest to invest in real estate industry, but from above investor cannot see through Chiang Rai to invest in real estate industry.

(Source: http://www.boybdream.com/manager-news-content.php?newid=20301) (Source: http://www.dailyworldtoday.com/columblank.php?colum_id=77447)

2.3.1Product

This is beginning of new imagination of house. Modern empire village is name of our house that likes a civilization of empire. There are almost 50 companies in Chiangrai doing single detached house business, so that made us to find out for the new ways for customer. The Modern empire village is a perfect mix contemporary, modern empire design with simple and Thai-style elements, so you can being life with better community. The villa will locate in Amphor Chiangkong, Chiangrai area about 34 Rai for establishes. As an around there will be natural environment very good view. It‟s appropriate for every one love peaceful, workout, party ETC. Our place far away from downtown 100 KM, but this is easiest way to connect with another country such as Lao, China and Myanmar for businessman want to contract any

business because they are going open AEC in the next 2 year. Our villa is a good choice for

someone looking for „‟Modern villa‟‟ We separate home that in 3 satisfactions. Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking. Price: 2.15 million baht

Figure2.1

past Chiang Rai is not the place that investor interest to invest in real estate industry,http://www.dailyworldtoday.com/columblank.php?colum_id=77447 ) 2.3.1Product This is beginning of new imagination of house. Modern empire village is name of our house that likes a civilization of empire. There are almost 50 companies in Chiangrai doing single detached house business, so that made us to find out for the new ways for customer. The Modern empire village is a perfect mix contemporary, modern empire design with simple and Thai-style elements, so you can being life with better community. The villa will locate in Amphor Chiangkong, Chiangrai area about 34 Rai for establishes. As an around there will be natural environment very good view. It‟s appropriate for every one love peaceful, workout, party ETC. Our place far away from downtown 100 KM, but this is easiest way to connect with another country such as Lao, China and Myanmar for businessman want to contract any business because they are going open AEC in the next 2 year. Our villa is a good choice for someone looking for „‟Modern villa‟‟ We separate home that in 3 satisfactions. Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking. Price: 2.15 million baht Figure2.1 15 " id="pdf-obj-14-26" src="pdf-obj-14-26.jpg">

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Type B

There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

Price: 2.75 million Baht

Type B There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

Figure2.2

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parkingPrice:

3.05 million baht

Type B There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

2.3.2Service

Figure2.3

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2.3.2.1.

Fitness

Our village will provide fitness centre. The fitness centre has equipped with high quality equipment. All equipment has standard and safety. Moreover, we will have personal trainers who provide the support you need to reach your fitness goals.

2.3.2.1. Fitness Our village will provide fitness centre. The fitness centre has equipped with high qualityhttp://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html ) 2.3.2.2. Swimming pool Our village will build standard swimming pools. It has two pools for shallower children's pool and adult. The swimming facilities have lockers for clothing and other belongings. Moreover, we will have staff who ensure health and safety standards. Figure2.5 (Source: http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html ) 17 " id="pdf-obj-16-9" src="pdf-obj-16-9.jpg">

Figure2.4

  • 2.3.2.2. Swimming pool

Our village will build standard swimming pools. It has two pools for shallower children's pool and adult. The swimming facilities have lockers for clothing and other belongings. Moreover, we will have staff who ensure health and safety standards.

2.3.2.1. Fitness Our village will provide fitness centre. The fitness centre has equipped with high qualityhttp://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html ) 2.3.2.2. Swimming pool Our village will build standard swimming pools. It has two pools for shallower children's pool and adult. The swimming facilities have lockers for clothing and other belongings. Moreover, we will have staff who ensure health and safety standards. Figure2.5 (Source: http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html ) 17 " id="pdf-obj-16-21" src="pdf-obj-16-21.jpg">

Figure2.5

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2.3.2.3.

Playground Island

We will have a secure and beautiful area with creative playground for kids. All toys made from plastic. It has high quality and standard. We guarantee of security when your child plays it but child is under your control and take care too.

2.3.2.3. Playground Island We will have a secure and beautiful area with creative playground for kids.http://www.miamicondolifestyle.com/fisher-island-condos.php ) 2.3.2.4. Garden We will set garden for human relaxed. The garden that makes people does activity with family in the outside. And we have gardener who care and improve in everyday. Figure2.7 (Source: http://www.neilinnes.org/georgegarden.htm ) 2.3.2.5. Guardhouse We will provide the security guard to protect around the village. It takes to 24 hours for ensure the safety of families. We will make confident and trust when they live in this village and get the convenient. 18 " id="pdf-obj-17-9" src="pdf-obj-17-9.jpg">

Figure2.6

  • 2.3.2.4. Garden

We will set garden for human relaxed. The garden that makes people does activity with family in the outside. And we have gardener who care and improve in everyday.

2.3.2.3. Playground Island We will have a secure and beautiful area with creative playground for kids.http://www.miamicondolifestyle.com/fisher-island-condos.php ) 2.3.2.4. Garden We will set garden for human relaxed. The garden that makes people does activity with family in the outside. And we have gardener who care and improve in everyday. Figure2.7 (Source: http://www.neilinnes.org/georgegarden.htm ) 2.3.2.5. Guardhouse We will provide the security guard to protect around the village. It takes to 24 hours for ensure the safety of families. We will make confident and trust when they live in this village and get the convenient. 18 " id="pdf-obj-17-21" src="pdf-obj-17-21.jpg">

Figure2.7

  • 2.3.2.5. Guardhouse

We will provide the security guard to protect around the village. It takes to 24 hours for ensure the safety of families. We will make confident and trust when they live in this village and get the convenient.

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Figure2.8 (Source: <a href=http://www.beltoncommunities.com/westwingresidencesatetoncity.htm ) 2.6Strategies of the company -Corporate Strategy Now a day immovable property is popular in Chaingrai because In the next 3 years Thailand and another country will open AEC. We decide to establish in Amphor Chaing Khong because that so close form Lao just 130 km., Kuhn Ming1,200 km.,So Chaingrai have to develop them self for support in next 3 years. We decided to operate under „‟Growth strategy‟‟ because these strategies support our new business pretty well. The business will following in concentric diversification to provide the new technology, modern style in housing estate, We can design customer‟s house for each specific ex: some family need more room some family need more space for yard and importance thing is customer we are focus on businessman working with neighbor. This is the reason we select these strategy suitable for Modern Empire villa .However the company be able to get the most profit and improve to be famous in Thailand . -Business strategy Modern Empire village is a business that focuses on targ et group of businessman‟s customer. Businessman comes to contact international business or often move to Thailand for long term. Because AEC will open that increase economic growth in Asian. Thailand is a center point of member country in ASEAN. Our business is a main factor for do international business. It is good effect for other business too. And we will provide quality service and standards that have evolved over time. -Financial Strategy The company will prepare the several of financial statement to be clear and accurate every month and always improve the accounting system to be standard. 19 " id="pdf-obj-18-2" src="pdf-obj-18-2.jpg">

Figure2.8

2.6Strategies of the company -Corporate Strategy

Now a day immovable property is popular in Chaingrai because In the next 3 years Thailand and another country will open AEC. We decide to establish in Amphor Chaing Khong because that so close form Lao just 130 km., Kuhn Ming1,200 km.,So Chaingrai have to develop them self

for support in next 3 years. We decided to operate under „‟Growth strategy‟‟ because these

strategies support our new business pretty well. The business will following in concentric diversification to provide the new technology,

modern style in housing estate, We can design customer‟s house for each specific ex: some

family need more room some family need more space for yard and importance thing is customer we are focus on businessman working with neighbor.

This is the reason we select these strategy suitable for Modern Empire villa .However the company be able to get the most profit and improve to be famous in Thailand.

-Business strategy

Modern Empire village is a business that focuses on target group of businessman‟s customer. Businessman comes to contact international business or often move to Thailand for long term. Because AEC will open that increase economic growth in Asian. Thailand is a center point of member country in ASEAN. Our business is a main factor for do international business. It is good effect for other business too. And we will provide quality service and standards that have evolved over time.

-Financial Strategy

The company will prepare the several of financial statement to be clear and accurate every month and always improve the accounting system to be standard.

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-Human Resource Strategy

The company will focus on the enhancement and personnel development that is a good basic factor. We are hiring the employee that is a good skill by divide them in several division, and then assign the appropriate job to our employee. Moreover, thecompany always training the empl oyee to effective working and evaluate the performance.

- Operation strategy

The company will focus on complete service to provide the convenient and customer satisfaction and working standard.

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Chapter 3:Market Feasibility Study

3.1General Environment Analysis -Political

Chiang Rai have state highway connect with Myanmar and in the future the government have planning to do new state highway number 4 connect to Laos then Chiang Rai become to the popular province that many people and government want to invest. Map of Southeast Asia. Countries are likely to invest in Thailand.

Chapter 3:Market Feasibility Study 3.1General Environment Analysis -Political Chiang Rai have state highway connect with Myanmarhttp://english.cri.cn/3126/2006/09/03/961@134350.htm 21 " id="pdf-obj-20-8" src="pdf-obj-20-8.jpg">

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<a href=http://www.thaifinbiz.com/sme_detail.php?tab=4&smes_id=3475 22 " id="pdf-obj-21-2" src="pdf-obj-21-2.jpg">

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-Economy

The current economic is expansion of the Chiang Rai province. A growing number of tourists are due to Chiang Rai is considered the gateway to Myanmar, Lao PDR, and China. Chang rai have many nature resources and have boundary connects with other country it make Chiang Rai can rapid growth.

-Economy The current economic is expansion of the Chiang Rai province. A growing number of tourists

Thailand GDP 1980 to 2010 (Source : World Bank)

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GDP growth rates in different regions of Thailand (2001 GDP set to =100). Notice that Northeasternhttp://www.thaiwebsites.com/thailand-GDP.asp The fundamental problem is the way GDP is generated throughout the country. Agriculture which employs 42.6% of the labor force generates only 11.4% of GDP. While industry employs about 20.2%, it generates 44.5% of total GDP. Services employing 37.1% generate 44.1% of GDP. Overall, prices for rice and other farm produce are related to market forces, and to a large extent beyond government control. Better education may have benefits in the long term. In 2007, indicated that a lot of the provided funds were spent on consumption, and not on measures creating sustained income gains. Of particular worry is that political parties in Thailand are not ideology based, and there would be a substantial gain for the poor and farmers if a reliable 'Labour' Party could be established. Needless to say, the income disparity that presently exists and will continue to exist for a long time has negative social and political effects. For a substantial overview of the Thai economy (latest report 2009) overall and in the provinces, check out this NESDB file. Hopefully the link stays active. More Data: GDP data for all the Regions and Provinces of Thailand 24 " id="pdf-obj-23-2" src="pdf-obj-23-2.jpg">

GDP growth rates in different regions of Thailand (2001 GDP set to =100). Notice that Northeastern and Northern Region show growth despite overall downturn in 2009.

The fundamental problem is the way GDP is generated throughout the country. Agriculture which employs 42.6% of the labor force generates only 11.4% of GDP. While

industry employs about 20.2%, it generates 44.5% of total GDP. Services employing 37.1% generate 44.1% of GDP. Overall, prices for rice and other farm produce are related to market forces, and to a large extent beyond government control. Better education may have benefits in the long term. In 2007, indicated that a lot of the provided funds were spent on consumption, and not on measures creating sustained income gains. Of particular worry is that political parties in Thailand are not ideology based, and there would be a substantial gain for the poor and farmers if a reliable 'Labour' Party could be established. Needless to say, the income disparity that presently exists and will continue to exist for a long time has negative social and political effects. For a substantial overview of the Thai economy (latest report 2009) overall and in the provinces, check out this NESDB file. Hopefully the link stays active. More Data: GDP data for all the Regions and Provinces of Thailand

24

-Social

North people like to live in big family, peaceful, have own language “kum-mung”, this is charming that make people want to go to north. Nowadays changing in social value and expand of the city, young people have tend to live along in apartment or rent home, and many people migration to north, that make hard to fine habitation and higher living cost in Chiang Rai. For a higher dormitory and housing estate is one of interesting business.

-Environment

As the main cash crop of the province is rice, the most important natural resources in Chiang Rai are its water and soil. More people in Chiang Rai Province earn their living through agriculture than any other occupation or business; some offer garden crops for sale at roadside stands.

Vibrant cash crops include Arabica coffee, tea, mangos and potatoes. Along with its many small mountains and rivers, Chiang Rai has much flat land suitable for farming. The 5 or 6 month long rainy season promotes rapid plant growth and ensures a good water supply.

Although people produce much pollution, here mostly through their motor vehicles, the air is cleaned by the abundant vegetation and ample rainfall, and is often cool. Average elevation is 560 meters, 78% of the terrain is mountainous.

-Technology

In a few year Chiang Rai have rapidly growth in technology section the most of people have better living life and Chiang Rai become to outpost when Thailand have a member of AEC that is the way to improve technology to contest with neighbors country.

25

(Source:

3.2 Competition Analysis (3C Analysis)

3.2.1Competitors Analysis

In housing business, it is high competitive business market. There are many competitors in the

market because housing business isn‟t saturated. The housing business trends to create a logo

and unique brand in the market by creating home to meet the need in customers‟ needs. In term of home quality, price and other factors that direct effected to residents. It also holds a variety of promotions to attract the customers. Most of our competitors in Chiang Rai might be a good location that near to main road, easy to contract for business and, transportation. The customers know as well as in the large project because it can respond to the needs of residents, more experience in the operation and service that can attracted to the attention group of customers. For example

Karnsiri@namlao village

(Source: <a href=http://th.wikipedia.org/wiki/%E0%B8%A0%E0%B8%B2%E0%B8%84%E0%B9%80%E0%B8 %AB%E0%B8%99%E0%B8%B7%E0%B8%AD_(%E0%B8%9B%E0%B8%A3%E0%B8%B0 %E0%B9%80%E0%B8%97%E0%B8%A8%E0%B9%84%E0%B8%97%E0%B8%A2) ) (Source: http://www.thammasatu.net/forum/index.php?topic=2328.0 ) 3.2 Competition Analysis (3C Analysis) 3.2.1Competitors Analysis In housing business, it is high competitive business market. There are many competitors in the market because housing business isn‟t saturated. The housing business trends to create a logo and unique brand in the market by creating home to meet the need in custome rs‟ needs. In term of home quality, price and other factors that direct effected to residents. It also holds a variety of promotions to attract the customers. Most of our competitors in Chiang Rai might be a good location that near to main road, easy to contract for business and, transportation. The customers know as well as in the large project because it can respond to the needs of residents, more experience in the operation and service that can attracted to the attention group of customers. For example Karnsiri@namlao village Figure3.1: Karnsiri (Source: http://www.karnsiri.com/namlao/#/home ) Owner: Karnsiri Properties Limited 26 " id="pdf-obj-25-29" src="pdf-obj-25-29.jpg">

Figure3.1: Karnsiri (Source: http://www.karnsiri.com/namlao/#/home) Owner: Karnsiri Properties Limited

26

Address: 24 - 20 Viang Chai district Chiang Rai 57210

Product

 
 

-

Price

-

Karnsiri @ Nam Lao Provide many style to response their customer to make more choices for them.

No

     

Reser

Conta

Down

 

Example payment periods

.

 

Style

Area

Price

ve

ct

pay

Bank pay

20 y

25y

30y

 

Price

Price

   

Karnjinda

                 

1

2bedroom3bathroo

120sqm

1,790,000bht

10,000

50,000

119,000

1,611,000

12,733

11,645

10,990

 

m

 

Karnpisit2bedroom

                 

2

3bathroom

130sqm

1,980,000bht

10,000

50,000

138,000

1,782,000

14,085

12,881

12,157

 

karnpicha3bedroo

                 

3

m3bathroom

165sqm

2,290,000bht

10,000

50,000

169,000

2,061,000

16,290

14,896

14,060

 

karnpudist3bedroo

                 

4

m4bathroom

258sqm

3,390,000bht

10,000

50,000

279,000

3,051,000

24,115

22,053

20,814

 

Figure3.2

 

Place

 
 

-

Nearby Nam Lao River use sri viang road to Bandai intersection go 300 m. built in left hand site far from city 8 km.

Promotion

 
 

-

Free wallpaper

 

-

Free underground pipe system for termite protection

 

-

-

Heat- reflector foil insulation under the roof

 

Kransiri is village in resort style that concern in nature it is the simply way of life of human, so this is the concept Basic Human Need, and Karnsiri concentrate in Ban all of pollution for nature care, provide activities place, and playground for kids. Karnsiri is the Oriental Nature Style structural design that makes air flow in house for reduce electricity fee. Karnsiri use material from SCG that concentrate in nature, and have many facilities provide such as Club House Laundry Minimart Fitness, and standard swimming pool in spa style.

Chance to win a big gift Nissan March

27

Rattanaburi Chiang Rai

Rattanaburi Chiang Rai Figure3.3: Rattanaburi Chiang Rai (Source: <a href=http://www.sahaprop.com/ ) Owner: Saha-phaiboon properties limited Address: 187 m.11 Criang Rai – Viang Chai road Viang Chai District Chiang Rai 57210 Tel. 089 4309988 / 085 6249338 www.sahaprop.com home@sahaprop.com 28 " id="pdf-obj-27-4" src="pdf-obj-27-4.jpg">

Figure3.3: Rattanaburi Chiang Rai (Source: http://www.sahaprop.com/) Owner: Saha-phaiboon properties limited Address: 187 m.11 Criang Rai Viang Chai road Viang Chai District Chiang Rai 57210 Tel. 089 4309988 / 085 6249338 www.sahaprop.com home@sahaprop.com

28

Product

High quality house in modern style, far from main road 5 km. and give 10 confident for customer such as house finish before sales and much more to support customer need.

-

Price

 

Home Area

Land Area

 

15%

       

Home Design

Price Land

down

Deposit

Contract

7x

Value at

     
 

Sq-

Sqm.

+ House

   

monthly

transfer

 

wa

payment

 

R115 3bedroom 2 bathroom 1carpark

     
  • 130 348,000

    • 240 2,320,000

    • 60 50,000

   

120,000

25,429

1,972,000

T1603bedroom

3bathroom 2carpark

     
  • 170 479,250

    • 240 3,195,000

    • 60 80,000

   

200,000

28,464

2,715,750

Tayawadee3bedroom

3bathroom 2carpark

     
  • 210 509,250

    • 256 3,395,000

    • 64 80,000

   

200,000

32,750

2,885,750

T2103bedroom

3bathroom 2carpark

     
  • 250 584,250

    • 256 3,895,000

    • 64 100,000

   

250,000

33,464

3,310750

Mantrini4bedroom

4bathroom 2carpark

     
  • 210 640,000

    • 60 120,000

      • 222 4,320,000

   

250,000

39,714

3,672,000

 

Figure3.4

Place

187 m.11 Criang Rai Viang Chai road Viang Chai District Chiang Rai 57210, far from Chiang Rai city 5 km.

Promotion

-

Free built in kitchen

 

-

Free air condition

-

Free Mosquito wire screen

 

-

Free water heater

 

Sinthanee Property

29
29

Figure3.5

(Source:

project-9-premium.html)

Vision Chiang Rai Sinthanee will be the leading quality real estate company, providing excellence in housing construction with outstanding architect designs, surround by safe and healthy living environment.

Mission

  • - To select high quality materials for housing construction.

  • - To design unique and modern houses by giving high importance to function and design, utilizing the home space most effectively.

  • - To enhance better life, family quality of life, and social life for your loved ones in a safe, cool, and pleasant natural environment.

  • - To provide professional and experienced staff.

  • - To provide customer care and after-sales service.

project-9-premium.html ) Vision Chiang Rai Sinthanee will be the leading quality real estate company, providing excellence: http://www.sinthaneehomes.com/en/project.html ) Place - This project stay on the main road and near with downtown Chaing rai and far away from Mae Fah Luang about 11KM. Product - The most recent in design, by Sinthanee Properties, utilizing the new technology, enabling a reduction in costs, while continuing to maintain standard of quality that is superior, pleasing, and brimming with warmth and comfort, at affordable prices. Place construction 30 " id="pdf-obj-29-20" src="pdf-obj-29-20.jpg">

Figure3.6

- This project stay on the main road and near with downtown Chaing rai and far away from Mae Fah Luang about 11KM.

Product

- The most recent in design, by Sinthanee Properties, utilizing the new technology, enabling a reduction in costs, while continuing to maintain standard of quality that is superior, pleasing, and brimming with warmth and comfort, at affordable prices. Place construction

30

system is a method of construction that involves steel enforced concrete that is modeled and formed at the actual work site. The steel enforced concrete walls are designed to support the pressure that would normally be imposed on the pillars and beams, reducing the amount of time and labor required in the construction of pillars, beams; among numerous other benefits, making this the increasingly preferred method of construction

Price

system is a method of construction that involves steel enforced concrete that is modeled and formed: http://www.sinthaneehomes.com/en/project.html ) Sinthanee Property has 2 choices for customer One-storey home Designed to respond to the needs of modern family lifestyle with 3 bedrooms, 4 bathrooms, 1 living room, 1 workroom and 2 parking lots. Total building area 319 sq m Price:4.5 Milion Figure3.7 (Source : http://www.sinthaneehomes.com/en/project.html ) Two-storey home 31 " id="pdf-obj-30-6" src="pdf-obj-30-6.jpg">

Figure3.6

(Source: http://www.sinthaneehomes.com/en/project.html) Sinthanee Property has 2 choices for customer

One-storey home

Designed to respond to the needs of modern family lifestyle with 3 bedrooms, 4 bathrooms, 1 living room, 1 workroom and 2 parking lots. Total building area 319 sq m

Price:4.5 Milion

system is a method of construction that involves steel enforced concrete that is modeled and formed: http://www.sinthaneehomes.com/en/project.html ) Sinthanee Property has 2 choices for customer One-storey home Designed to respond to the needs of modern family lifestyle with 3 bedrooms, 4 bathrooms, 1 living room, 1 workroom and 2 parking lots. Total building area 319 sq m Price:4.5 Milion Figure3.7 (Source : http://www.sinthaneehomes.com/en/project.html ) Two-storey home 31 " id="pdf-obj-30-22" src="pdf-obj-30-22.jpg">

Figure3.7

31

Designed to respond to the needs of private and convenient living, which are harmoniously combined with the natural surroundings of the home. This home is composed of 3 bedrooms, 4 bathrooms, 1 living room, 1 kitchen and 2 parking lots. Total building area 279 sq m

Price: 4.9 Million Promotion Sinthanee Property doesn‟t have any promotion to customer. It is

Disadvantage of this project. Because they think they are the best housing develop in Chiang rai it make them don‟t successful in their goal

(Source: http://www.sinthaneehomes.com/) 3.2.2Customer analysis

Modern empire village using customer analysis following by 4 steps:

1. Who is our customer?

-We will separate our customers into gold, silver, and lead groups based on how much profit we expect them to contribute following by 3 type of our housing that we separate them in 3 groups:

type A type B type C. We need to know what type of customer appropriate which one? We should have a good recommendation. First of all we need to identify in each one person suitable which type. Type A suitable for someone like to relax in country not objective for business. Type B suitable for the people often to do business cost border Type C Good for people has their own business because they have to contract with China, Lao and Burma and they will bring their family to be here because that made them convince to connect with any people.

2. What do they want from us?

-Objective is the important thing to response what do they want. We provide a good atmosphere to them because we concern about customer feeling, emotion both is a important things for make them to select Modern empire village, moreover we also have other service to enhance health, safety and there are security for take care customer 24 hours. There are sport center for support everybody want to work out.

3. When customer will begin think about buying?

-Now a day it almost 2 year they are going to open AEC So, there are people some group such as businessman, investors and officer looking for house to the future. Moreover need and income are the necessary things to make decision.

4 . Wher e d o th ey fi n d us?

32

-We will made advertising following television, radio, newspaper and set up a booth in the department store.

-Chiang Rai has a total population about 1,227,317 people divided for male 606,775 people and female 620,542 people

(Source: http://www.dopa.go.th/xstat/pop51_1.html)

3.2.3Competitive Analysis

Analyzing competitor to response needs of customer in the same group and know strength and weakness of competitors for advantage comparative to be the winner such as make something different for attractive customer and also have a good quality but inexpensive. New entrepreneur that just do business about housing development is lack of the qualification to do the business. Consumer cannot to distinguish which one is not professional. Therefore, the company is profession must had network and guiding to develop the business of housing development for preventing unfavorable.

So, Modern empire village is the housing development and it is the new choice for customer that looking for high quality house by high professional teamwork.

We have many social network to help customer to design their house for response customer need ,solve the problem that customer face it and made high satisfaction to customer for create famous and reliability in the future by word of mouth or something like that

3.3STP Analysis 3.3.1Market Segmentation

Market Segmentation

1. Segmentation

STP Analysis

Segmentation of market for customer is divided to Geographic segmentation, Demographic segmentation, Psychographic segmentation, Behaviorist segmentation.

• Geographic segmentation.

33

Geographic are important for project and we choose Chiang Khong District because of trends in the development and growth is the area of Chiang Khong District can be connected to Laos and a plan developed to prepare to the ASEAN Economic Community or AEC.

Demographic segmentation

Modern empire village suitable for those with income below $ 20,000 and an interest home modern style in located of Chiang Khong district may be intended for the business to invest or work in the area and who want to buy a house to live for rest

Psychographic segmentation

Modern empire village is modern empire design with simple and Thai-style elements an around there will be natural environment very good view and we has many service of customer such as Fitness pool Playground Island Guardhouse etc. Life styles of our segmentation are appropriate for the people who interest our style village

• Behaviorist segmentation.

We consider from an interest in the form of a village. We have 3 different designs to meet the needs of the customer.

Target Market

From analysis we choose our target is investor and local people an interest home modern style in located of Chiang Khong district may be intended for the business to invest or work in the area and who want to buy a house to live for rest, because in 2015 AEC will open and Chiang khong have the way to connect with Laos by Thai-Laos Friendship Bridge and port for support logistic product from China this factor that make investor interest to invest in Chiang khong , so our target is about investor that want to have house for live and can adapt to home office too.

Gender

We focus on both of sex because they have the same needs.

Age

We will focus on over 30 years old, according to most of people in this period they have to work and has a steady income.

34

Career

Employees, investors, People with a family of small, medium, large.

Income

Those with income below $ 20,000

Position Analysis

Design and location of the construction of the village is considered to be important for the designer to provide design and locations that meet customer needs and are comfortable in all aspects such as the size of the space, amenities for convenience, the environment and the image surrounding villages. We focus on the design Modern style and the area to full capacity. Include with facilities as bedroom, bathroom, kitchen room, and living room.

3.4Marketing Mix Strategy- Product

Our Product is sale land and building. House is one of basic need. It‟s important thing for people in this world. All level of people need to have own house. Our company has 3 choices 3 house style for customer.

We separate home that in 3 satisfactions. Type A. There are 200 SQM 3 bed rooms, 3 bath rooms, 1 parking. Price: 2.15million baht

Figure3.8

Career Employees, investors, People with a family of small, medium, large. Income Those with income below

35

Type B

There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

Price: 2.75 million Baht

Type B There are 240 SQM 3 bed rooms, 3 bath rooms, 1houskeeping room, 2 parking

Figure3.9

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking Price: 3.05 million baht

36
36

Figure3.10

3.4.1First, Neo modern style type A

We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home, closed to nature and Emphasis on energy efficiency. About veranda have seating it Continuation of the car park. It does can be bedrooms. In the living room has a glass window;

Big Bay Window corner. Dining room and kitchen room have to

separate for co o k in g an d wa shi n g. Upst airs

is

d iv id ed

i nt o two med ium-

siz ed b ed r ooms and another room, a bedroom for privacy, because it has a bathroom and dressing room. Veranda have big Bay Window and awning on the back bedroom we can put an air compressor is placed. Roof on the top is Sky Light. Size of the house width 8.80 m 11.00 m depth

Downstairs:

  • - Large entrance. Next to the car park (Size 2.00 x 3.50 m).- A large living room (size 3.70 x

4.70 m).- Dining room (Size 3.20 x 3.50 m).- Kitchen (size 2.50 x 3.00 m).- The Pantry Food Preparation (Size 1.30 x 3.00 m).- Toilet (Size 1.60 x 2.00 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Yard washing and drying clothes (size 1.50 x 3.20 m).-Parking spaces with a storage room (size 3.00 x 5.50 m)

Upstairs:

  • - Private bedroom, the dressing. Porch (Size 4.20 x 6.20 m) - Bedroom 2 (Size 3.00 x 3.20 m).-

Bedroom 3 (size 3.00 x 3.00 m).- Bathrooms for the bedrooms upstairs (Size 1.80 x 2.00 m).- P o r c h o f B e d r o o m 1 (s i z e 1 . 2 0 x 6.00 m ) is u s e d a s a p l a c e t o a i r compressors.

  • - Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a place to air compressors.

3.4.2Second, Modern resort Type B

There are 240 SQM 3 bed rooms, 3 bath rooms, 1housekeeping room, 2 parking .The area inside and outside are continue smoothly. The slantingly in front it‟s closed to near garage. In the living room have big windows and Continuing to the Kitchen. You can put counter bar here. Bedroom for your parent and it can be to office, living room for watching TV. About back it for laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the font and 2 another bedroom that have porch in large size you can place asset of chairs. Size of the house width 9.10 m Depth 11.10 m

Ground floor

37

  • - The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining

room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30

m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet

(Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x

  • 3.40 m).housekeeping room(Size

Second floor

)

  • - Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00

    • x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom

      • 1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).

3.4.3Third, Modern exclusive

Type C. There are 302 SQM 4 bed room, 5 bath rooms, 1 housekeeping room, 2 parking. The area inside and outside are continue smoothly. The slantingly in front it‟s closed to near garage. In the living room have big windows and Continuing to the Kitchen. You can put counter bar here. Bedroom for your parent and it can be to office, living room for watching TV. About back it for laundry. It has a big bed room, dress room and bath room for your privacy. Porch in the font and 2 another bedroom that have porch in large size you can place asset of chairs. Size of the house width 9.10 m Depth 11.10 m

Ground floor

  • - The entrance corridor (Size 1.80 x 3.50 m) - Airy living room (size 3.00 x 3.50 m).- Dining

room (Size 3.00 x 3.50 m).- Kitchen (size 2.00 x 3.20 m).- The food preparation (size 2.20 x 2.30 m).- Bedroom 3 for seniors (Size 3.00 x 3.20 m) ** can be home theater room or office.- Toilet (Size 1.40 x 2.20 m).- Storage room under the stairs (Size 1.00 x 2.00 m).- Laundry (Size 1.40 x

  • 3.40 m).housekeeping room(Size ) .- Bathroom(Size )

Second floor

  • - Bedroom with the dressing and a private bathroom (size 3.50 x 6.50m).- Bedroom 2 (Size 3.00

    • x 3.20 m).- Bedroom 3 (size 3.00 x 3.20 m).- Hall (Size 2.00 x 2.50 m).- Bathroom for bedroom

      • 1 (size 1.80 x 2.10 m).- 2 bathroom for bedroom 2 and bedroom 3 (size 2.00 x 2.10 m).

3.4.4 Price

Model

House

Scale

(Price/Unit)

(Unit)

(sq.wah)

(Baht)

1Style Neo modern

     
  • 3 bed, 3 bath , 1 parking

 
  • 200 2,150,000

 

2style Modern resort

     
  • 3 bed, 3 bath, 1houskeeping room, 2 parking

 
  • 240 2,750,000

 

3style, Modern exclusive

     

38

       

4 bed, 5 bath, 1 housekeeping room, 2 parking

 

302

3,050,000

Figure 3.11 We set our price similar the competitors, not too higher and lower (compare with similar unit and scales of house). The competitors set price until 2,150,000 to 3,050,000 baht.

  • 3.4.5 Place

We set our project at Chiang Rai because Chiang Rai is in north of Thailand 80 percent of

landscape are forest and grove wood that make weather in there cold. Tourists like to come to visit, and Chiang Rai has many tourist attractions. That make there have good economy. Housing business in 2012 at Chiang Rai can show that customer have large unit of demand. According to News about “Money expo Chiang Mai 2010” have demand more than ฿10 billion and in 2005 - 2010 north of Thailand have more demand about house.

(Source: http://www.moneyexpo.net/newsite/showdetail_pr.php?id=92) Th e lo c atio n of our p ro je c t will b e i n Chi an g Kho n g Distri ct b e c au s e it is t h e vicinity of Chiang Rai. It isn‟t far from Laos, As an around there will be natural environment very good view. It‟s appropriate for every one love peaceful, workout, party ETC.

Our place far away from downtown 100 KM, but this is easiest way to connect with another country such as Lao, China and Myanmar for businessman want to contract any business because they are going open AEC in the next 2 year. Our villa is a good choice for someone

looking for „‟Modern villa‟‟

  • 3.4.6 Promotion

Our project will set promotion into three styles. 1. First Style (Neo Modern style) We set price of this style in 2,150,000 baht. -free interest in six month and then they pay in normal rate after the promotion. -Ready to move in. - Get Furniture + Air conditioner.* *company‟s conditions apply.

39

2.

Second Style (Modern Resort style).

We set price of this style in 2,750,000 baht. - free interest in six month and then they pay in normal rate after the promotion. -Ready to move in. -Free! Furniture / Kitchen set / Air conditioner* *company‟s conditions apply.

  • 3. Third Style (Modern exclusive style)

We set price of this style in 3,050,000 baht. - free interest in six month and then they pay in normal rate after the promotion. -Ready to move in. -Fully furnished houses on the main road* *company‟s conditions apply.

3.5. Sales Forecast/Profit Estimation

In the future the government have planning to do new state highway across the Mekong River then Chiang Rai become to the popular province that many people and government want to invest. Chiang Khong in the future is expected to be bustling around border with Thailand - Burma to Mae Sai district in which the area are available. Then the foreigners need to live in Thailand increases. The prices of real estate have more expensive and high demand.

40

11 Price 1 2 3 4 5 6 7 8 9 10 Table of sale 0
11
Price
1
2 3
4
5
6
7
8
9
10
Table of sale
0 0
0
0
0
0
0
0
1
2,750,000
0
12 total
Plan A
2,150,000
0
1
1
1
0
0 0
year 1 (2013)
0
1
1
1
6
Plan B
0
Sales volume
2
0
1
1
1
0
0
0
0 1
1
0
5
Plan C
3,050,000
0
1
0

2013

- - - 5,390,000.00 5,390,000.00 - 8,745,000.00 Net sales 38,840,000.00 5,876,000.00 5,537,000.00 5,537,000.00 - 2,365,000.00
-
-
-
5,390,000.00
5,390,000.00
- 8,745,000.00
Net sales
38,840,000.00
5,876,000.00
5,537,000.00
5,537,000.00
- 2,365,000.00
- - 13,750,000.00 - - - - - - - - - 2,150,000.00 91,500.00 - 2,150,000.00
-
- 13,750,000.00
- -
-
-
-
-
-
-
- 2,150,000.00
91,500.00
- 2,150,000.00
2,150,000.00
2,150,000.00
-
-
2,750,000.00
- 91,500.00
Interest rate A
Interest rate B
- 3,050,000.00
Cost A
Cost B
Cost C
Sales
Down payment style A
Down payment style B
Down payment style C
Interest rate C
-
-
-
2,150,000.00
2,150,000.00
2,150,000.00
15,050,000.00
- 2,750,000.00
2,750,000.00
2,750,000.00
- -
-
-
- 2,750,000.00
-
-
193,500.00
-
-
-
-
-
-
64,500.00
- -
- 82,500.00
82,500.00
- 165,000.00
-
-
- 215,000.00
-
-
-
-
- 305,000.00
64,500.00
-
-
-
-
-
-
-
-
- 64,500.00
275,000.00
-
-
-
-
-
- 3,050,000.00
6,100,000.00
1,505,000.00
- 275,000.00
275,000.00
275,000.00
-
-
-
- 275,000.00
610,000.00
- 1,375,000.00
- 305,000.00
-
-
-
215,000.00
215,000.00
215,000.00
-
-
-
- 215,000.00
215,000.00
215,000.00
Year
7
8 9
10 11
12 Total
4
3
2
1
5 6

41

0 0 2 3 12 total 4 5 6 7 8 9 10 11 1 0
0 0
2
3
12 total
4 5
6
7
8
9
10
11
1
0
0
0
0
1
1
4
1
year 2 (2014)
1
Plan A
2,150,000
2
1
1
1
0
0
0 0
1
1
2
10
Plan B
2,750,000
Table of sale
Price
1
Sales volume
1
1
0
0
0
0
0
0
1 1
6
Plan C
3,050,000
1
1
0
0

2014

- 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 - - Net sales 58,232,000.00 11,716,000.00 9,222,000.00 5,684,000.00 - 2,494,000.00 -
- 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 - - Net sales 58,232,000.00 11,716,000.00 9,222,000.00 5,684,000.00 - 2,494,000.00 -
- 2,494,000.00 5,684,000.00 9,222,000.00 11,716,000.00 - - Net sales 58,232,000.00 11,716,000.00 9,222,000.00 5,684,000.00 - 2,494,000.00
-
2,494,000.00
5,684,000.00
9,222,000.00
11,716,000.00
- -
Net sales
58,232,000.00
11,716,000.00
9,222,000.00
5,684,000.00
- 2,494,000.00
- 2,150,000.00 2,150,000.00 4,300,000.00 732,000.00 183,000.00 - - - 2,150,000.00 - - - 16,500,000.00 2,750,000.00 2,750,000.00
-
2,150,000.00
2,150,000.00
4,300,000.00
732,000.00
183,000.00
-
-
-
2,150,000.00
-
-
-
16,500,000.00
2,750,000.00
2,750,000.00
- 2,750,000.00
-
Sales
3,050,000.00
Interest rate B
Down payment style B
Down payment style A
Cost C
Cost B
Cost A
Interest rate C
-
3,050,000.00
Interest rate A
Down payment style C
- 183,000.00
-
-
-
2,150,000.00
-
- -
2,750,000.00
2,750,000.00
2,750,000.00
21,500,000.00
4,300,000.00
2,150,000.00
-
- 2,150,000.00
165,000.00
165,000.00
- 165,000.00
-
- -
129,000.00
-
-
165,000.00
165,000.00
165,000.00
1,290,000.00
258,000.00
215,000.00
430,000.00
215,000.00
215,000.00
- 215,000.00
1,220,000.00
- 129,000.00
-
-
-
129,000.00
129,000.00
129,000.00
258,000.00
-
305,000.00
- 305,000.00
-
- -
-
183,000.00
990,000.00
3,050,000.00
-
-
-
-
275,000.00
275,000.00
275,000.00
12,200,000.00
-
- 3,050,000.00
-
-
-
-
-
-
-
-
-
215,000.00
2,150,000.00
215,000.00
430,000.00
-
-
129,000.00
305,000.00
305,000.00
1,650,000.00
275,000.00
275,000.00
- 275,000.00
183,000.00
Year
6 7
1
2
3
4
5
8
9
10
11
12 Total

42

0 0 2 3 12 total 4 5 6 7 8 9 10 11 1 0
0 0
2
3
12 total
4 5
6
7
8
9
10
11
1
0
1
0
0
1
1
6
1
year 3 (2015)
2
Plan A
2,150,000
2
1
2
0
1
0
0 0
1
3
2
14
Plan B
2,750,000
Table of sale
Price
1
Sales volume
1
1
1
0
0
0
0
1
1 1
8
Plan C
3,050,000
1
1
1
0

2015

- 2,558,000.00 3,272,500.00 12,019,000.00 9,460,000.00 12,019,000.00 Net sales 83,774,500.00 12,019,000.00 14,577,500.00 5,830,500.00 8,389,500.00 - 3,629,500.00 274,500.00
- 2,558,000.00 3,272,500.00 12,019,000.00 9,460,000.00 12,019,000.00 Net sales 83,774,500.00 12,019,000.00 14,577,500.00 5,830,500.00 8,389,500.00 - 3,629,500.00 274,500.00
- 2,558,000.00 3,272,500.00 12,019,000.00 9,460,000.00 12,019,000.00 Net sales 83,774,500.00 12,019,000.00 14,577,500.00 5,830,500.00 8,389,500.00 - 3,629,500.00
-
2,558,000.00
3,272,500.00
12,019,000.00
9,460,000.00
12,019,000.00
Net sales
83,774,500.00
12,019,000.00
14,577,500.00
5,830,500.00
8,389,500.00
- 3,629,500.00
274,500.00 4,300,000.00 1,647,000.00 274,500.00 - - 274,500.00 - - - 2,150,000.00 2,750,000.00 22,000,000.00 2,750,000.00 2,750,000.00 2,750,000.00
274,500.00
4,300,000.00
1,647,000.00
274,500.00
-
- 274,500.00
-
-
-
2,150,000.00
2,750,000.00
22,000,000.00
2,750,000.00
2,750,000.00
2,750,000.00
- 2,750,000.00
-
3,050,000.00
Cost A
Interest rate A
Down payment style C
Down payment style B
Down payment style A
Sales
Cost C
Cost B
-
Interest rate C
Interest rate B
- 274,500.00
-
-
- 2,150,000.00
4,300,000.00
- 4,300,000.00
-
2,750,000.00
2,750,000.00
2,750,000.00
30,100,000.00
4,300,000.00
6,450,000.00
2,150,000.00
3,050,000.00
247,500.00
247,500.00
- 247,500.00
- -
580,500.00
-
247,500.00
247,500.00
247,500.00
247,500.00
2,707,500.00
387,000.00
430,000.00
430,000.00
645,000.00
215,000.00
- 430,000.00
305,000.00
- 387,000.00
-
-
- 193,000.00
387,000.00
193,000.00
387,000.00
1,830,000.00
-
- 305,000.00
-
- 305,000.00
-
274,500.00
1,980,000.00
247,500.00
3,050,000.00
-
-
-
275,000.00
275,000.00
275,000.00
275,000.00
18,300,000.00
274,500.00
- 3,050,000.00
-
- 3,050,000.00
-
-
-
3,050,000.00
193,000.00
275,000.00
275,000.00
275,000.00
2,200,000.00
305,000.00
305,000.00
305,000.00
-
-
- 275,000.00
430,000.00
215,000.00
3,010,000.00
- 215,000.00
-
Year
6 7
1
2
3
4
5
8
9
10
11
12 Total

43

11 Price 1 2 3 4 5 6 7 8 9 10 Table of sale 0
11
Price
1
2 3
4
5
6
7
8
9
10
Table of sale
0 0
0
0
0
1
1
1
1
2,750,000
0
12 total
Plan A
2,150,000
2
3
1
2
0
0 0
year 4 (2016)
1
2
3
2
16
Plan B
0
Sales volume
7
1
1
1
1
0
0
0
1 1
1
2
9
Plan C
3,050,000
1
1
1

2016

- - - 8,601,000.00 9,699,000.00 14,945,000.00 12,322,000.00 Net sales 98,210,000.00 15,677,000.00 14,945,000.00 12,322,000.00 - 9,699,000.00
-
-
-
8,601,000.00
9,699,000.00
14,945,000.00
12,322,000.00
Net sales
98,210,000.00
15,677,000.00
14,945,000.00
12,322,000.00
- 9,699,000.00
366,000.00 - - 4,300,000.00 2,150,000.00 6,450,000.00 4,300,000.00 2,562,000.00 - 2,150,000.00 - 366,000.00 - 366,000.00 - -
366,000.00
-
-
4,300,000.00
2,150,000.00
6,450,000.00
4,300,000.00
2,562,000.00
- 2,150,000.00
-
366,000.00
- 366,000.00
-
-
-
-
3,050,000.00
24,750,000.00
Down payment style C
-
-
3,050,000.00
Cost C
Sales
Interest rate C
Interest rate B
Interest rate A
5,500,000.00
Down payment style B
Down payment style A
3,050,000.00
Cost B
Cost A
366,000.00
2,750,000.00
2,750,000.00
2,750,000.00
- 2,750,000.00
-
- -
2,750,000.00
2,750,000.00
2,750,000.00
-
34,400,000.00
4,300,000.00
6,450,000.00
4,300,000.00
-
366,000.00
366,000.00
2,970,000.00
660,000.00
330,000.00
330,000.00
- 330,000.00
774,000.00
-
-
330,000.00
330,000.00
330,000.00
330,000.00
4,128,000.00
-
645,000.00
516,000.00
516,000.00
- 258,000.00
-
-
-
516,000.00
258,000.00
774,000.00
645,000.00
516,000.00
305,000.00
305,000.00
305,000.00
- 305,000.00
-
-
275,000.00
- 275,000.00
366,000.00
-
-
-
275,000.00
275,000.00
275,000.00
275,000.00
3,440,000.00
3,050,000.00
21,350,000.00
3,050,000.00
3,050,000.00
- 3,050,000.00
-
430,000.00
430,000.00
- 215,000.00
-
-
-
430,000.00
215,000.00
430,000.00
2,135,000.00
-
305,000.00
305,000.00
305,000.00
2,475,000.00
550,000.00
275,000.00
Year
7
8 9
10 11
12 Total
4
3
2
1
5 6

44

11 Price 1 2 3 4 5 6 7 8 9 10 Table of sale 0
11
Price
1
2 3
4
5
6
7
8
9
10
Table of sale
0 0
0
0
0
1
1
1
1
2,750,000
0
12 total
Plan A
2,150,000
3
2
2
2
0
0 0
year 5 (2017)
1
3
2
4
19
Plan B
0
Sales volume
7
1
1
1
1
0
0
0
1 1
1
1
8
Plan C
3,050,000
1
1
1

2017

- - - 8,812,500.00 12,625,000.00 12,625,000.00 15,312,500.00 Net sales 105,250,000.00 18,000,000.00 12,625,000.00 15,312,500.00 - 9,937,500.00
-
-
-
8,812,500.00
12,625,000.00
12,625,000.00
15,312,500.00
Net sales
105,250,000.00
18,000,000.00
12,625,000.00
15,312,500.00
- 9,937,500.00
457,500.00 - - 4,300,000.00 4,300,000.00 4,300,000.00 6,450,000.00 3,202,500.00 - 2,150,000.00 - 457,500.00 - 457,500.00 - -
457,500.00
-
-
4,300,000.00
4,300,000.00
4,300,000.00
6,450,000.00
3,202,500.00
- 2,150,000.00
-
457,500.00
- 457,500.00
-
-
-
-
3,050,000.00
22,000,000.00
Cost A
-
-
3,050,000.00
Down payment style C
Down payment style B
Down payment style A
Sales
Cost B
2,750,000.00
Interest rate C
Interest rate B
Interest rate A
3,050,000.00
Cost C
457,500.00
2,750,000.00
2,750,000.00
2,750,000.00
- 2,750,000.00
-
- -
2,750,000.00
2,750,000.00
2,750,000.00
-
40,850,000.00
8,600,000.00
4,300,000.00
6,450,000.00
-
457,500.00
457,500.00
3,300,000.00
412,500.00
412,500.00
412,500.00
- 412,500.00
645,000.00
-
-
412,500.00
412,500.00
412,500.00
412,500.00
6,127,500.00
-
430,000.00
967,500.00
967,500.00
- 322,500.00
-
-
-
645,000.00
645,000.00
645,000.00
430,000.00
1,290,000.00
305,000.00
305,000.00
305,000.00
- 305,000.00
-
-
275,000.00
- 275,000.00
457,500.00
-
-
-
275,000.00
275,000.00
275,000.00
275,000.00
4,085,000.00
3,050,000.00
21,350,000.00
3,050,000.00
3,050,000.00
- 3,050,000.00
-
645,000.00
645,000.00
- 215,000.00
-
-
-
430,000.00
430,000.00
860,000.00
2,135,000.00
-
305,000.00
305,000.00
305,000.00
2,200,000.00
275,000.00
275,000.00
Year
7
8 9
10 11
12 Total
4
3
2
1
5 6

45

Source: http://th.aectourismthai.com/content1/1012

http://lib.payap.ac.th/webin/ntic/newpage/business/strategycr2553_2556.pdf

Figure 3.12

3.6Marketing Expense

There are types of expenses as following:

-Brochure: Naitamtook 1,000 sheet, A4 paper, 2side, 3part, 4color, 2field and 160g. Is about 4,400 baht plush art cost 1,500 baht.

-Radio:

  • 1. GFM 89.75: start with 1,000 baht, free spot and pr every one hour.

  • 2. Xfmnetwork 92.75

  • 3. Lanna Radio Party: On air at 08:00-10:00 on Monday to Wednesday price are 5,000/month

-Baanlaesuan Fair: About 50,000 per year.

46

Marketing Expenses (thousand Baht)

 

JA

FE

MA

AP

MA

JU

 

AU

SE

OC

NO

DE

 

Year1

N

B

R

R

Y

N

JUL

G

P

T

V

C

Total

Selling Expense

                       

Sale

                         

commissio

120

120

120

120

140

140

160

  • 160 120

120

120

120

1560

n

Discount

sale

100

100

100

100

120

120

 

140

  • 140 100

100

100

 

100

1320

Other

                         

selling

-

-

-

-

-

-

-

-

-

-

-

-

0

expense

Total

                         

selling

220

220

220

220

260

260

300

300

220

220

220

220

2880

expense

Advertising expense

                       

Radio

6

 
  • 6 6

  • 6 6

 

6

   
  • 6 6

    • 6 6

6

   

6

72

Calendar

20

 
  • 0 0

  • 0 0

 

0

   
  • 0 0

    • 0 0

0

   

20

40

Other

5

 
  • 5 5

  • 5 5

 

5

   
  • 5 5

    • 5 5

5

   

5

60

Total

                         

advertisin

31

11

11

11

11

11

11

11

11

11

11

31

172

g expense

Total

                         

marketing

251

231

231

231

271

271

311

311

231

231

231

251

3052

expense

Figure 3.13

Conclusion

There are many village in Chaing Rai, for our product are lanna style that is a new choice for the investor who would like to invest about the fixed asset in Chiang Rai. We are having three style of house for the customer; first, Neo Modern style, second, Modern Resort style, and Third Modern Exclusive style. Each style of house we also have the interesting promotion too. That the price is similar with our competitor, not too higher and lower. So our village is the good choice for the investors who plan to invest about the asset in Chiang Rai in the time of ASEAN.

47

Chapter 4: Investment Cost 4.1 Pre-Operation Cost

Office Area

Cost of investment

Land 32 rai Total =16,000,000 Baht

Chapter 4: Investment Cost 4.1 Pre-Operation Cost Office Area Cost of investment Land 32 rai Total

Figure 4.1 Land

Land of The model empire village

Land 32 rai 16,000,000 Baht

4.1.2Billboard of company

6 Meter THE MODERN EMPIRE VILLAGE 1.5 Meter
6 Meter
THE MODERN EMPIRE VILLAGE
1.5 Meter

Figure 4.2 Billboard of company

Billboard Tax

48

Billboard of The modern empire village make by English font and tax rate of English font is 40 baht per 500 square centimeters and the size of billboard is 1.5mx6m so can calculate 90,000/500 x 40 equal 7,200 Baht.

Document for registration paying tax

  • - Copy of Household Registration and personal Identification Card

  • - VAT Registration

  • - Certificate

  • - License to set billboard

Logo of the company Figure 4.3 Logo of the company
Logo of the company
Figure 4.3 Logo of the company

We will use name of company same as our project too. This advertisement is wi d e

  • 2.5 Me t ers and h eigh t

4 .0 Met e rs.

It

is

s e t

up

u nd e r

th e

ro o f

in

fr on t

of

our company. Our logo composes name of company The Modern Empire VillageOur logo is three pillar romans and color is only green. We use green color because that make customer feel relax when they looking to logo, the word that easy to read and understand.

Rubber stamp of company

49

1Inch

1Inch 1.5 Inch Figure 4.4 Rubber stamp of company The rubber stamp, we order from Chaiherun: http://chaiherun.siam2web.com/?cid=196007 ) Registration Company Limited Registration Company Limited Registration is that kind of company which is formed with a capital divided into equal shares, the liability of the shareholders being limited to the amo unt u n pa i d o n t h e sh a r es r es pe c tiv e l y h e l d b y t h em. We s ubmit t he n ame‟s company is The Modern Empire Village for determine not same as the name reserved other companies. Within three months of the date of the statutory meeting, the directors must submit the application to establish the company. If not registered within the specified period, the company statutory meeting shall be void and if would like to register to establish the company, shall arrange the meeting for persons who reserve to buy the shares again. During the registration process, the promoters will be required to supply the name, license number, and remuneration of the auditor the company is planning to hire. The company registration fee is 500 baht per 100,000 baht of registered capital. The minimum fee is 5,000 baht and the maximum fee is 250,000 baht. The directors h a ll th en c au s e t h e p romot e rs an d su bs c ri b ers to pa y f o rthwith u po n each 50 " id="pdf-obj-49-4" src="pdf-obj-49-4.jpg">
1.5 Inch
1.5 Inch

Figure 4.4 Rubber stamp of company

The rubber stamp, we order from Chaiherun Shop. The shop has location at 28Muendumprakod Road, Chang Phueak Chiang Mai 50200. Telephone Number is 084-1710123 and Fax Number is

053-226912

Registration

Company Limited Registration

Company Limited Registration is that kind of company which is formed with a capital

divided into equal shares, the liability of the shareholders being limited to the amo unt

u n pa i d o n t h e sh a r es r es pe c tiv e l y h e l d b y t h em. We s ubmit

t he n ame‟s

company is The Modern Empire Village for determine not same as the name reserved other companies. Within three months of the date of the statutory meeting, the directors must submit the application to establish the company. If not registered within the specified period, the company statutory meeting shall be void and if would like to register to establish the company, shall arrange the meeting for persons who reserve to buy the shares again.

During the registration process, the promoters will be required to supply the name, license number, and remuneration of the auditor the company is planning to hire. The company registration fee is 500 baht per 100,000 baht of registered capital. The minimum fee is 5,000 baht and the maximum fee is 250,000 baht. The directors h a ll th en c au s e t h e p romot e rs an d su bs c ri b ers to pa y f o rthwith u po n each

50

s h a r e payable in money such amount, not less than 25%, as provided by the prospectus, notice, advertisement, or invitation. The company is then registered as a legal entity (or juristic person). If all necessary documents are complete and duly signed by all promoters, directors, and shareholders, the above steps can be completed in one day. We take information used to register as follows:

1.

Company‟s name (the same as the name reserved).

 

2.

Location‟s office (located at province).

 

3.

Objective of the company.

4.

Registered capital must be divided into each share with the same value.

 

5.

Name, address, age, occupation and number of shares those people who start up the

company reserve to buy the shares.

 

6.

Name, address, age of witness.

*the more information, you can read in Appendix of Company Limited Registration*

Investment Cost Equipment & Tools Total of office elements

 

No.

Description

Number

Price/Unit

Total

1.

Computer

24

24,500

588,000

2.

Printer

  • 5 2,590

 

12,950

3.

Scanner

  • 5 2,090

 

10,450

4.

FAX

  • 3 4,290

 

12,870

5.

Telephone

  • 24 2,090

 

50,160

6.

Table

  • 20 5,300

 

106,000

7.

Chair

  • 30 2,599

 

77,970

8.

File Cabinet

5

3,100

15,500

51

9.

Document file

5

3,850

19,250

10.

Conference table

2

24,000

48,000

11.

Air condition

6

14,000

84,000

12.

TV

2

16,990

33,980

13.

TV Table

2

2,790

5,580

14.

Table

2

3,800

7,600

15.

Manager Set

1

9,850

9,850

16.

Refrigerator

2

4,300

8,600

17.

Water Dispenser

3

3,990

11,970

18

Faucet

2

250

500

19.

Toilet hand sprayer

1

200

200

20.

Microwave

1

1,790

1,790

Table 4.1

Location: Modern Empire village

52

Figure 4.5 Location of company <a href=http://www.thaihometown.com/photo/image_file2/48817/48817-4.jpg Location of Modern Empire village was on Phahon Yothin Road 1/AH2, Amphor Chiang khong, Chiang - Rai Province. From Mueang Chiang - Rai to Chiang khong 115 kilometer. This location was nearly Amphor Chiang san and Amphor Weaing Kan. This is the easy way to access it is comfortable to transportation. The area of Modern Empire village is 32 rai or 12,800 square meters. Figure 4.6 Land 53 " id="pdf-obj-52-2" src="pdf-obj-52-2.jpg">

Figure 4.5 Location of company

Location of Modern Empire village was on Phahon Yothin Road 1/AH2, Amphor Chiang khong, Chiang- Rai Province. From Mueang Chiang-Rai to Chiang khong 115 kilometer. This location was nearly Amphor Chiang san and Amphor Weaing Kan. This is the easy way to access it is comfortable to transportation. The area of Modern Empire village is 32 rai or 12,800 square meters.

Figure 4.5 Location of company <a href=http://www.thaihometown.com/photo/image_file2/48817/48817-4.jpg Location of Modern Empire village was on Phahon Yothin Road 1/AH2, Amphor Chiang khong, Chiang - Rai Province. From Mueang Chiang - Rai to Chiang khong 115 kilometer. This location was nearly Amphor Chiang san and Amphor Weaing Kan. This is the easy way to access it is comfortable to transportation. The area of Modern Empire village is 32 rai or 12,800 square meters. Figure 4.6 Land 53 " id="pdf-obj-52-18" src="pdf-obj-52-18.jpg">

Figure 4.6 Land

53

The area of Modern Empire village is 32 rai or 12,800 square meters. Land 32 rai Total =16,000,000 Baht

Facility Layout

<a href=http://images02.olxthailand.com/ui/11/34/46/1303447978_191192846_1----.jpg The area of Modern Empire village is 32 rai or 12,800 square meters. Land 32 rai Total =16,000,000 Baht Facility Layout Guard house Figure 4.7 Plan of village 54 " id="pdf-obj-53-12" src="pdf-obj-53-12.jpg">

Guard house

Figure 4.7 Plan of village

54

Figure 4.8 Guard house <a href=http://www.beltoncommunities.com/westwingresidencesatetoncity.htm We will provide the security guard to protect around the village. It takes to 24 hours for ensure the safety of families. We will make confident and trust when they live in this village and get the convenient. Fitness Equipment 1. COMMERCIAL TREADMILL DK-4719N Price: 55,900.00 Baht. 2. UPRIGHT BIKR GT-79 Price: 9,900.00 Baht. 3. ADJUSTIBLE ABDOMINAL Price: 7,000.00 Baht. 4.TWO SATION GYM SET WHG-002 Price: 17,900.00 Baht. 5. DUMBBELL SET Price: 29,600.00 Baht. 6. TR: NO.35A Price: 5,000.00 Baht. 7. ELLIPTICAL TRAINER 2IN 1 - GT-63N Price: 11,900.00 Baht. Total Price: 137,200.00 Baht. Table 4.2 55 " id="pdf-obj-54-2" src="pdf-obj-54-2.jpg">

Figure 4.8 Guard house

We will provide the security guard to protect around the village. It takes to 24 hours for ensure the safety of families. We will make confident and trust when they live in this village and get the convenient.

Fitness Equipment

  • 1. COMMERCIAL TREADMILL DK-4719N

Price: 55,900.00 Baht.

  • 2. UPRIGHT BIKR GT-79

Price: 9,900.00 Baht.

  • 3. ADJUSTIBLE ABDOMINAL

Price: 7,000.00 Baht.

4.TWO SATION GYM SET WHG-002

Price: 17,900.00 Baht.

  • 5. DUMBBELL SET

Price: 29,600.00 Baht.

  • 6. TR: NO.35A

Price: 5,000.00 Baht.

  • 7. ELLIPTICAL TRAINER 2IN 1 - GT-63N

Price: 11,900.00 Baht.

Total

Price: 137,200.00 Baht.

Table 4.2

55

Figure 4.9 Fitness <a href=http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html Our village will provide fitness center. The fitness center has equipped with high quality equipment. All equipment has standard and safety. Moreover, we will have personal trainers who provide the support you need to reach your fitness goals. Swimming pool Figure 4.10 Swimming pool http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html Our village will build standard swimming pools. It has two pools for shallower children's pool and adult. The swimming pool in our real estate has size in High is 25 mater Wide is 12mater and deep is 1.5 mater. We will use in skimmer structure and system. Building price is around 1,600,000 baht. 56 " id="pdf-obj-55-2" src="pdf-obj-55-2.jpg">

Figure 4.9 Fitness

Our village will provide fitness center. The fitness center has equipped with high quality equipment. All equipment has standard and safety. Moreover, we will have personal trainers who provide the support you need to reach your fitness goals.

Swimming pool

Figure 4.9 Fitness <a href=http://www.hotelthailand.com/nonthaburi/richmond-stylish-convention/facilities.html Our village will provide fitness center. The fitness center has equipped with high quality equipment. All equipment has standard and safety. Moreover, we will have personal trainers who provide the support you need to reach your fitness goals. Swimming pool Figure 4.10 Swimming pool http://pooldesignideas.blogspot.com/2012/11/swiming-pool.html Our village will build standard swimming pools. It has two pools for shallower children's pool and adult. The swimming pool in our real estate has size in High is 25 mater Wide is 12mater and deep is 1.5 mater. We will use in skimmer structure and system. Building price is around 1,600,000 baht. 56 " id="pdf-obj-55-12" src="pdf-obj-55-12.jpg">

Figure 4.10 Swimming pool

Our village will build standard swimming pools. It has two pools for shallower children's pool and adult. The swimming pool in our real estate has size in High is 25 mater Wide is 12mater and deep is 1.5 mater. We will use in skimmer structure and system. Building price is around 1,600,000 baht.

56

Playground

Playground Figure 4.11 Playground <a href=http://www.miamicondolifestyle.com/fisher-island-condos.php We will have a secure and beautiful area with creative playground for kids. All toys made from plastic. It has high quality and standard. We guarantee of security when your child plays it but child is under your control and take care too. it use space 7x10 m. and the size of set playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht. Plan office Figure 4.1 Office 57 " id="pdf-obj-56-4" src="pdf-obj-56-4.jpg">

Figure 4.11 Playground

We will have a secure and beautiful area with creative playground for kids. All toys made from plastic. It has high quality and standard. We guarantee of security when your child plays it but child is under your control and take care too. it use space 7x10 m. and the size of set playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht.

Plan office

Playground Figure 4.11 Playground <a href=http://www.miamicondolifestyle.com/fisher-island-condos.php We will have a secure and beautiful area with creative playground for kids. All toys made from plastic. It has high quality and standard. We guarantee of security when your child plays it but child is under your control and take care too. it use space 7x10 m. and the size of set playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht. Plan office Figure 4.1 Office 57 " id="pdf-obj-56-14" src="pdf-obj-56-14.jpg">

Figure 4.1 Office

57

Garden

Garden Figure 4.13 Garden <a href=http://www.neilinnes.org/georgegarden.htm We will set garden for human relaxed. The garden that makes people does activity with family in the outside. And we have gardener who care and improve in every day. It has space is 100 x 100 square meter, 600 per square meter so total cost is 60,000Baht, which include big tree, flower, and other for decorating. Machine/Tools/ Equipments Office Product Description Computer ACER-E560PD2.8GZ -Aspire E560 Intel PD 820 (2.8 GHz) DDR2 -Hard Disk 160 GB SATA-RAM 512 MB -DVD -RW 16 X S -Multi -Ati Radeon X 1550 Up To 512 MB -56 K ITU V90 Fax Modem (Internal) -9 In 1 Card Readers + IEEE1394 -Flat 17 AF 715 Silver Black 58 " id="pdf-obj-57-4" src="pdf-obj-57-4.jpg">

Figure 4.13 Garden

We will set garden for human relaxed. The garden that makes people does activity with family in the outside. And we have gardener who care and improve in every day. It has space is 100 x 100 square meter, 600 per square meter so total cost is 60,000Baht, which include big tree, flower, and other for decorating.

Machine/Tools/ Equipments

Office

Product Description

Computer ACER-E560PD2.8GZ

-Aspire E560 Intel PD 820 (2.8 GHz)

DDR2

-Hard Disk 160 GB SATA-RAM 512 MB

-Hard Disk 160 GB SATA-RAM 512 MB

-DVD -RW 16 X S -Multi -Ati Radeon X 1550 Up To 512 MB -56 K ITU V90 Fax Modem (Internal) -9 In 1 Card Readers + IEEE1394 -Flat 17 AF 715 Silver Black

58

 

-Guarantee 1 year

Price 24,500 Baht.

Printer CANON- IP3680

 
- 9600 x 2400 dpi
  • - 9600 x 2400 dpi

  • - Speed for print white-black 21 paper -Speed color 17paper/m.- Windows 2000 SP4, XP SP2, Vista-Guarantee 1 year

 

Price 2,590 Baht

Scanner CANON- LIDE25

 
-CIS Scan -Resolution 1200x2400 dpi -Preview speed 16Sec.-USB 1.1 -Content of Lide 25: USB Cable -Software

-CIS Scan -Resolution 1200x2400 dpi -Preview speed 16Sec.-USB 1.1 -Content of Lide 25: USB Cable -Software Kit (CD-ROM) -Manuals-Guarantee 1 year

Price 2,090Baht

BROTHER - FAX-837MCS

 
-Speeds send 9 m/paper

-Speeds send 9 m/paper

  • - Send a time 10 paper

  • - Automatic calls to 104 numbers

  • - LCD monitor 16

 
  • - Memory 512KB-Receive 20 papers

59

 

-Auto cut paper

Price 4,290 Baht.

Telephone PANASONIC - KX-TS580MXB

-Guarantee 1 year

Price 2,090 Baht

Price 2,090 Baht

Table

 
- Desk size (4 ft)122(w)*66(d)*75(h) cm Price 5,300 Baht

-Desk size (4 ft)122(w)*66(d)*75(h) cm Price 5,300 Baht

Chair

 
Price 2,599 Baht.

Price 2,599 Baht.

Customer chair

 

60

Price 2,200 Baht.

Price 2,200 Baht.

File Cabinet

 
Price 3,100 Baht.

Price 3,100 Baht.

Document file

 
Price 3,850 Baht

Price 3,850 Baht

Conference table

-Size 3.60m *1.60m* 75cm -Melamine -12 chairs

Price 24,000 Baht

61

Sofa Price 11,900 Baht. Air condition -Air wall type - Size 22328 BTU - For room
 

Sofa

 
Price 11,900 Baht.

Price 11,900 Baht.

Air condition

-Air wall type

  • - Size 22328 BTU

- For room size 28-36
  • - For room size 28-36

-Anti Allergen Enzyme -7 way air distribute

 
  • - Label low fiber 5

  • - EER 11.39 -Guarantee 5 year

Price 14,000 Baht.

Sharp LCD TV 46 Inches LC-46A85M

  • - Full HD,1920 x 1080 Pixels

  • - Contrast Ratio 50000:1

  • - Brightness 360 CD/M2

  • - Response Time 8 MS

  • - Input AV X2,HDMI

62

X2,ComponentX1,RGB X1 -Size 32 inch

X2,ComponentX1,RGB X1 -Size 32 inch

-Price 16,990 Baht.

Plasma TV Table Chrome

 
-w 150 cm d50 cm h60 cm -Color- walnut/maple/white

-w 150 cm d50 cm h60 cm -Color- walnut/maple/white

Price 2,790 Baht.

   
 

Product Description

Table

 
 
Price 3,800 Baht.

Price 3,800 Baht.

Manager Set

 

63

Price 9,850Baht.

Price 9,850Baht.

Exclusive chair

 
Price 5,850 Baht.

Price 5,850 Baht.

CameraAVTECH-MDR751

 
- Record 1 +HD 500 GB, USB Mouse,camera 4, camera stage 4, adapter 4, lineRG-6 (100

-Record 1 +HD 500 GB, USB Mouse,camera 4, camera stage 4, adapter 4, lineRG-6 (100 m) 1, BNC and AV

Price 13,500 Baht

 

Kitchen Room

Dinner set

 
- 1Table+4chair size100 cm -Price 4,300 Baht

-1Table+4chair size100 cm -Price 4,300 Baht

Refrigerator

-Size 18.2 queue, 514 liter -Minus Zero Cooling system

64

-Cool Jet Wrap distributed cooling - Nano Titanium eliminates a smell -Tempered Glass.

-Cool Jet Wrap distributed cooling - Nano Titanium eliminates a smell -Tempered Glass.

Price 4,300 Baht

Vacuum bottle

 
-Size 2.9 liter

-Size 2.9 liter

Price 795 baht.

Water Dispenser

 
-Hot-cool 95-6 C -Size (w x d x h) 14.0 x 13.0 x 20.0inch.

-Hot-cool 95-6 C -Size (w x d x h) 14.0 x 13.0 x 20.0inch.

Price 3,990 Baht.

Faucet

 
Price 250 Baht.

Price 250 Baht.

Toilet hand sprayer

Price 200 Baht.

65

Kitchen Room Lavatory Price 4,000 Baht. Microwave: LG MS2029GW -Capacity 20 Litter -Power system (microwave): 700
 
 

Kitchen Room

Lavatory

 
Price 4,000 Baht.

Price 4,000 Baht.

Microwave: LG MS2029GW

 
-Capacity 20 Litter

-Capacity 20 Litter

-Power system (microwave): 700 W

-Rotate the tray size 245 mm

-Defrost program

-Power Level: 5 levels

 

-Scheduling up to 60 minutes

Price 1,790 Baht

Basin tascano

 

66

 
-Above Lavatory
 

-Above Lavatory

 

Price982 Baht.

Total

Price 175,896 Baht.

 

Depreciation

 

Table 4.3

 

No.

Investment

Amount

 

Depreciation

Annual Dep.

Monthly Dep.

 
  • 1. 367,500

Computer

   
  • 3 years

122,000

10,166.67

 
  • 2. 12,950

Printer

   
  • 5 years

2,410

200.83

 
  • 3. 10,450

Scanner

   
  • 5 years

2,006

167.17

 
  • 4. 12,870

FAX

   
  • 5 years

2,394

199.5

 
  • 5. 31,350

Telephone

   
  • 3 years

10,216.67

851.49

 
  • 6. 106,000

Table

   
  • 5 years

20,400

1,700

 

Chair

       
  • 7. 77,970

 
  • 3 years

24,990

2,082.5

 

File Cabinet

       
  • 8. 15,500

 
  • 3 years

4,500

375

 

Document file

       
  • 9. 19,250

 
  • 3 years

5,716.67

476.39

67

 

Conference table

       
  • 10. 48,000

  • 5 years

9,000

750

 

Air condition

       
  • 11. 84,000

  • 5 years

16,100

1,341.67

 
  • 12. 33,980

TV

 
  • 3 years

10,193.34

849.44

 
  • 13. 5,580

TV Table

 
  • 5 years

936

78

 

Table

       
  • 14. 7,600

  • 5 years

1,360

113.33

 

Manager Set

  • 15. 9,850

 
  • 5 years

1,730

144.17

 
  • 16. 8,600

Refrigerator

 
  • 3 years

2,433.34

202.78

 

Water Dispenser

  • 17. 11,970

 
  • 5 years

1,974

164.5

18

Faucet

500

  • 5 years

50

4.17

 

Toilet hand

       
  • 19. sprayer

200

  • 3 years

36.67

3.06

 
  • 20. 1,790

Microwave

 
  • 3 years

413.35

34.45

 

total

   

238,860

19,905.12

Table 4.4

68