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Trimester III Syllabus

Trimester III Syllabus

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syllabus of gitam university 3rd trimester (mba)
syllabus of gitam university 3rd trimester (mba)

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Published by: Sivalakshmi Mavilla on Feb 17, 2013
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Code No.

Title of the Course
Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation

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Marketing Research Financial Management Operations & Supply Chain Management Innovation Management Current Business Affairs & Soft Skills Minor Project (8 weeks) & Viva - Voce

2008.Text and Cases. 5.Business Strategy Functional Strategy and Global Strategy .Generic competitive strategies Portfolio Analysis and its limitation . Sivaramakrishna. Caselet (Not Exceeding 200 Words) Activity: Formulate the goals. C. Text Book Azhar Kazmi. Competitive Strategy. New York: 2007. B. 2010. Strategic Management and Business Policy . the External Factor Evaluation (EFE) Matrix. Mission and Objectives.HMPRBA-301: STRATEGIC MANAGEMENT The objective of this course is to acquaint students with the concepts. SWOT Analysis and VRIO framework. UNIT III: Strategy Formulation: Porters Value chain . Prentice Hall. Tata McGraw Hill. UNIT II: Environment and Resources Analysis: Environmental Analysis. 12/E. 4. Benefits and limitations of strategic management. 3. New Delhi: 2007.. David. Reference Books 1.BCG matrix and GE matrix . . Internal Analysis.Strategy versus tactics and making a Strategic Choice . 2008. Porter’s Five Forces Model. New Delhi.. Internal Factor Evaluation (IFE) Matrix. Upendra Kachru. objectives.‘Blue Ocean Strategy’. methods and tools of strategic management and their application in industry. Fred R. Excel Books. 2. Parvathiswara Rao and K. 1st Edition. Business Vision. Appa Rao. 2009. vision and mission of the company you wish to start in the near future.. Strategic Management. Tom Wheelen. David Hunger. Competitive Profile Matrix (CPM). UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management. Goals and objectives. Prepare a Balanced Scorecard for the organization of your choice and A study on the CSR initiatives taken by some major corporates. Industry and Competitive Analysis. Harvard University Press.Building competitive advantage for a firm . UNIT I: Strategic Management-Basic process of strategic management. Strategic Management & Business Policy: Achieving Sustainability.. Strategic Management Concepts & Cases. Excel Books. Michel Porter.. Apply the BCG matrix for the products of an Indian company.Issues in Strategy Implementation and Balanced Score Card. Apply the Porters five force model to an Indian Business. UNIT IV: Strategy Implementation and Control: Corporate Strategy . Business Policy and Strategic Management. Prentice Hall.

Practice. UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneursPromotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation of MOU for sanction. Dynamics of Entrepreneurial Development and Management.Issues . Excel Books. 4. Development of New Business Ideas. New Delhi. SISDCS . 4. Shikha Sahai. Excel Books. Entrepreneurship and New Venture Creation. Shepherd. 2. Entrepreneurship.S. SIDC’s.Product Planning and development process . Peters. New Delhi: 2007 Kuratko and Hodgetts. Tata Mc Graw Hill. The India Today Group. Process. SIDBI. Himalaya Publishing House.Role of central and state government institutions in promoting Entrepreneurship in India-EDP. The course also throws light on the opportunities and financial resources available for the establishment of business enterprises. 3.HMPRBA-302: ENTREPRENEURSHIP DEVELOPMENT The objective of this course is to acquaint students with different dimensions and skills of entrepreneurship.Chand& company. Entrepreneurship – Theory. Mumbai: 2011. 3. New Delhi :2008 S.Preparation of feasibility report – Significance of sunrise industries in developing economy like India. Businesses Today.NABARD.in promotion of MSME’s. New Delhi. SFC.Role of RBI. New Delhi: 2007. Reference Books 1. GITAM University.Development of Entrepreneurship in India. 5. GIM. New Delhi:2008 Hisrich. Visakhapatnam . V Sharma. UNIT-V: MSME: Importance -Opportunities . and other Developmental Financial Institutions .Khanka. Thomson. Journals 1. 5. Caselet (Not Exceeding 200 Words) Activity: Preparation of Feasibility Report on selected industries. Entrepreneurial Development. A. UNIT-I: Entrepreneurship: Introduction – Concepts – Characteristics – Factors – Theories of Entrepreneurship . Ahmedabad GITAM Journal of Management. Haryana: 2007 Madhurima Lall. S. Business India. Text Book Vasanth Desai. Economic and Political Weekly –Mumbai. 2.Sahay. Entrepreneurship. The Journal of Entrepreneurship.. UNIT-IV: Financing and Promotion: Government Financial Support – State and Central Government – Financial Institutions . UNIT-II: Business Plan..Sources of New Ideas-Identification of opportunities and preparation of business plan .

History of Corporate form and models -.Role of CEO .HMPRBA-303: CORPORATE GOVERNANCE The objective of this course is to make the students understand the various issues relating to the governance and protecting the interests of the stakeholders. Virtue Ethics .Types. A C.Board of Directors . Blackwell 2008.Succession Planning . UNIT III: Pillars of Governance in Organizations: Owners . UNIT II: Theoretical Foundations of Corporate Governance: Notion of Conflict of Interest . Robert Monks and Nell Minow.Corporate Objectives . Corporate Governance Pearson Education 2006 Business Ethics & Corporate Governance.Ownership Structure – Types of Owners Ownership vs. ICMR .Definition and Characteristics .Three stages of Systemic Evolution --.Property Rights Theory .Types of Directors – Board Roles and Board Attributes -Board Committees --.Codes of Conduct.Corporations and Government . Deontological. Eric. Oxford University Press Monks. Policies and Practices. Corporate Governance. Banks. N. healthcare. Text Book Praveen B Malla. UNIT IV: Emergence of Corporate Governance in India: Systemic Development Argument . Caselet (Not Exceeding 200 words) Activity: Explore the various models of Corporate Governance .Governance ..Berle and Means' Theory .Serious Fraud Office UNIT V: Business Ethics and CSR: Corporation as a Social Institution .Relevance of Triple Bottom Line Reporting to CSR .Corporate Governance Definition – Perspectives.Examples of IndustryGovernment nexus .Ethical issues related to employment.Agency Theory .Relationship-based evolution argument . Reference Books 1.Concept of separation of ownership and control -Shareholder-Stakeholder Debate. 2010. Wiley Publications Bob Tricker.Corporation .Institutional Investors .Transition Economy model – Emerging Economy Model and select the company of your choice and submit a write up on their Corporate Governance Practices. Fernando. Features and Role. Routledge.Executive Management .Applications of ethical theories to decision making . Evolution and India Story. John Wiley. Corporate Governance.Accountability and Sustainability . Ethical Theories -Teleological.Kumaramangalam Birla Committee Report . 4. UNIT I: Introduction .Managerial Myopia -. 5. and advertisement. 3.Nexus of Contracts . Minow. 2. Corporate Governance: Principles.Anglo-Saxonic or Market-oriented model . Categories.Germano-Nippon or Relationship-oriented model . Control . Corporate Governance: Concept. Corporate Governance. 6. R.

UNIT V: Sectoral Studies of PPP – Electricity – Telecommunication. and enable them to appreciate its impact on economy. Wiley-Blackwell. World Bank Group. 2007. 2. Infrastructure Projects – India and Global experience. Public-Private Partnerships: Principles of Policy and Finance. Edward Elgar Publishing. Strategic Issues in Public-Private Partnerships: An International Perspective. E R Yescombe. Butterworth-Heinemann. Berlin. Text Mirjam Bult-Speiring and Geert Dewulf.Regulation UNIT II: Tendering Process – Negotiations for property acquisition – Procurement – Project financing UNIT III: Service Pricing – Social Costs – Welfare Implications – Government Concessions. 4.HMPRBA-304: MANAGEMENT OF PUBLIC & PRIVATE PARTICIPATION The objective of the course is to provide the students with an overview of the Public and Private participation. The PPP Journal. Journals 1. The International Journal of Public-Private Partnerships. Lexxion Publishers. Reference Books 1. UNIT IV: Monitoring and Evaluating PPP – PPP Disputes and Dispute Resolution Mechanisms. . 3. The European Public Private Partnership Law Review. 2007. Public Private Partnerships: The Worldwide Revolution in Infrastructure Provision and Project Finance. U. 2. Caselet (not exceeding 200 words) Activity: Study and prepare a report on PPP model in any sector of your choice. International Finance Corporation. Roads. U. 2007.K. Journal on Public and Private Partnerships.K. Darrin Grimsey and Mervyn K Lewis. UNIT I: Rationale – Kinds of PPP .

Krehbiel & Berebson.Discriminating analysis . Levine.C. Sharma. Stephan. South . New Delhi. GITAM Journal of Management. UNIT–II: Organizational Structure of Marketing Research-Ethical Issues in Marketing Research-The Nature of Marketing Problems-Qualitative Research Tools.. Shenoy & S. New Delhi. GITAM University. International Journal of Social Research Methodology. New Delhi:2005 Journals 1. Quantitative Techniques for Managerial Decisions. New Delhi:2008 4.2007 2.HMPRBA-305: MARKETING RESEARCH The objective of this course is to familiarize the students with the concepts and techniques of Marketing Research applicable to business arena. Faculty of Management Studies.K. Rubin. UNIT–III: Testing of Hypothesis: Null Hypothesis – Alternative hypothesis – procedure of testing of hypothesis.one-way classification and two-way classification.. GIM. UNIT-I: The Nature of Marketing Research – The Managerial Value of Marketing Research for Strategic Decision Making – Need for Marketing Research –Types of Research . David S. Market Research.N. Srivastava & Shailaja rego..2007 3. Tata Mc Graw-Hill Publishing Company Limited. Electronic Journal of Business Research Methods. 2007 Reference Books 1. Institute of Education.Type-I Error & Type-II Error. New Delhi. Statistics for Management. UK 3. 2. City University London. Statistics for Managers-using Microsoft Excell. Caselet (not exceeding 200 words) Text Book Zikmund & Babin.Factor analysis . U. UNIT-IV: Small Samples analysis: small sample test. t-Test.Cluster analysis. T. proportion.The Characteristics of Valuable Information – The Internet and Research. G. Chi-square. New Age International (P) Limited. PrenticeHall of India Private Limited. Levin. 4. Richard I. UK. difference between means & proportions . New Delhi. Srivastava. Cass School of Business. Prentice-Hall of India Private Limited. Visakhapatnam .. Journal of Management Research. UNIT–V: Multivariate statistical analysis: Nature – Classification – Interpretation .Western Cengage Learning. F test. Thomas Coram Research Unit. large sample test with single mean. London.V. ANOVA. Statistics for Management.. University of Delhi.

4.Cost of Different Sources of Finance .Research Development Association.Net Present Value Profitability Index.Operating Cycle – Computation of Working Capital Requirements UNIT V: Dividend Policy: Stable Dividend – Dividend Theories . UNIT II: Financing Decisions: Sources of Finance . M. Sultan Publications. R.. Journal of Accounting and Finance . New Delhi: 2006 Y. Chartered Financial Analyst . 2. Jaipur. UNIT III: Investment Decision: Basics of Capital Budgeting .HMPRBA-306: FINANCIAL MANAGEMENT The objective of this course is to familiarize the students with the basic concepts of Financial Management and to enhance their decision making skills.K. GITAM Journal of Management..N. UNIT IV: Working Capital Management: Concept of Working Capital . Gupta.Traditional methods: Pay Back Method Accounting Rate of Return – Discounting Methods . I.Centre for Financial Management Research. Financial Management.Factors Influencing Dividend Policy – Issues in Dividend Policy .C.K.. New Delhi: 2006. 2.Cost of Retained Earnings Weighted Average Cost of Capital – Leverages . Pandey. Jain. Van Horne.. Kalyani Publications. Tata McGraw Hill.Determinants of Working Capital .Functions of Financial Management – Financial forecasting – Financial Planning – Time Value of Money.Bonus Shares. Financial Management. . Reference Books 1.K. Reprint: 2010 Journals 1. Maheswari. Financial Management.ICFAI . New Delhi: 2009. Visakhapatnam. Financial Management & Policy. Bhalla. Ludhiana..Capital structure – Cost of Debt . 4. UNIT I: Nature of Financial Management: Nature – Objectives – Scope.Appraisal and Evaluation of Long Term Investment Proposals – Methods of Capital Budgeting. 5.Internal Rate of Return ..Y. Financial Management.Cost of Preference Capital .M. New Delhi: 2010 S. Journal of Financial Management and Analysis . Pearson Education. Anmol Publications (P) Ltd.financial and operational Leverage. 3. Sharma & Shashi K. Fundamentals of Financial Management.Hyderabad. Vikas Publications Print. Khan & P. New Delhi: 2010.Cost of Equity Share . Caselet (Not Exceeding 200 words) Activity: Select a company and observe capital structure Text Book J. 3.

NewDelhi: 2007 6.G. 5. Rakesh. 2006 3. UNIT IV: Supply Chain Management-Process View of Supply Chain. transportation. Ronald.Types of Layouts. John Wiley & Sons. Achieving Strategic Fit. Panner Selvam. S. Everette. Production and Operation Management.Chary. Production and Operation Management . E. Nair. Sarin.HMPRBA-307: OPERATIONS & SUPPLY CHAIN MANAGEMENT The objective of this course is to enable the student to understand the basic principles and techniques of Operations Management and Supply chain Management.Elewood. J. Prentice-Hall of India (P) Ltd. Oakland.Method StudyWork Measurement .Concept of Maintenance Management and Industrial Safety .Quality Management-TQM.Types of Manufacturing systems. S. 2009.Services operations. NewDelhi: 2007. Pearson. The Dryden Press. Adam. New Delhi: 2007 2..Basic concepts of Productivity. Ebert.Network techniques – Developing project plan – PERT/CPM – Other techniques. Macmillan India Ltd. Text Book Sunil Chopra and Peter Meindl: Supply Chain Management: Strategy. 4.. N. Reference Books 1. Tata Mc-Graw Hill Publishing Co Ltd. Alan. inventory. New Delhi: 2007 7. Prentice Hall of India Pvt Ltd. K. Supply Chain Drivers and Metrics. Competitive and Supply Chain Strategies. 2007. Facilities. UNIT V: Logistics and Supply chain relationships. John. Tata Mc-Graw Hill. Supply chain Synchronization. Mhulemann. Supply Chain Management in Global environment–Global strategy – Global purchasing – Global logistics–Global alliances –Issues and Challenges in Global supply chain Management Cases involving problems Activity: Write a report on the production system of the company visited during the industrial visit.Aggregate planning –Basics of Project Management.N.Scope of Production and Operations managementEvolutionary Milestones. Modern Production. Productivity.. Production and Operation Management. R. Production and Operation Management. information. sourcing and pricing in SCM. Gaither. Logistical operations... UNIT III: Plant Location and Layout Planning-Plant Location -Factors affecting Plant location. UNIT I: Production and Operations management . 3rd .. Operation..Identifying logistics performance indicators –The Global supply chains. Planning and edition. Chicago: 2006. Lockery. Production and Operations Management. Production and Operation Management. UNIT II: Production planning and control (PPC) -Stages in PPC.Plant capacity . Buffa. Norman. Jr. Keith.Work Study.

Oxford University Press. UNIT IV: Innovation and Entrepreneurship – Financing Entrepreneurial Innovation – Protection of Entrepreneurial Rents – Strtegic Alliances and Networks – IP issues UNIT V: Innovation Culture within Organizations – Government’s role in promoting Innovation – Implementing Innovation. Caselet (Not Exceeding 200 words) Activity: Select a company and observe innovation management practices. Innovation Management: Strategies. UNIT I: Fundamentals of Innovation – Drivers of Innovation – Characteristics of Innovation – Models of Innovation. Wiley. 2. John Wiley & Sons. 5.HMPRBA-308: INNOHMPRBA-308: INNOVATION MANAGEMENT The objective of this course is to familiarize the students with the basic concepts of Innovation Management and to enhance their knowledge on Innovation Management. Reference Books 1. The Innovator's Dilemma. European Journal of Innovation Management. Managing Innovation. 2007. J E Ettlie. UNIT II: Innovation Life Cycle – Capturing Organizational Knowledge – Knowledge Transfer Process – Collaboration vs. Christensen. 3. 2009. Shlomo Maital and D VR Seshadri. 1997. Co-creation – New Product/Service Development – Executive Sponsorship. Creativity and Innovation Management. Managing Technology Innovation. Allan Afuah. Economics of Innovation and New Technology. International Journal of Innovation Management. 2003. . UNIT III: Measures of Innovation – Factors Mediating Innovation – Assessing Innovation Impact – Innovation Diffusion. HBS. 4. 3. Response Books. C. Concepts and Tools for Growth and Profit. Implementation and Profits. Industry and Innovation. Innovation Management: Strategies. 4. Text Book Joe Tidd and John Besant. 2. Journals 1. 2000.

. The remaining 40% is awarded on the performance in Group Discussion conducted. . Students who are absent for any of the Group Discussions will be losing a chance.HMPRBA-309: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS (SS) CURRENT BUSINESS AFFAIRS (CBA) Course Objectives The objective of the course is to create awareness on current business matters. Resume Writing. and equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. Three day Workshop will be organized during the trimester. Business Etiquette. the students will either appear for foundation course in English Language or Book Review. The first module on Soft Skills is focused on Communication. Working in a team. improve reading habits and critical thinking on business issues. SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. Assessment Online assessments are conducted for calculating 60% of the overall grade. while the second phase focuses employability skills namely Group Discussions.. Class Sessions a. Activity 3: Based on the scores in diagnostic test. one per each week and make note of it. Grooming. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). Creativity. Presentation Skills. Two periods per week is scheduled to view the video CDs in the language Lab b. Interview skills etc. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills. Teaching Methods Activity 1: The student is required to view select Video CDs. selling skills etc. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews.

The oral presentation should be made using PPT (not exceeding 5-10 slides) . objective test is conducted at the end of each session. Assessment Activity 1: Based on the content delivered through Video CD. Written Assignment*: II. There will be descriptive written test on any of the 10 CDs watched.Oral Presentation:   75% 25% I. Two hours period for two days a week is arranged alternatively for item 3 mentioned above.Oral test scores: The student should submit the written assignment not exceeding 1500 words. Maximum Marks awarded is 10. Written Test (3) scores: III. Maximum score is 20 marks. Test scores at the end of each session: Attendance: 25% 50% 25%Trimester end descriptive test: Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered.c. Activity 3: For Foundation course in English language. The content should be typed and submitted before the due date. The break-up for valuation is as follows: 25% 50% 25% OR For Book review. The break-up for valuation is as follows: I. Class Participation: II. The break-up for valuation is as follows: I. the assessment is for maximum marks 20. the assessment is for maximum marks 20. The evaluation may be subjective or objective on the skill that is being imparted. II.

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