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  • MBA 017 :Computer Applications in Management




[Effective from the Session : 2008-09]


S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3 24

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.


S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1 1 1 1 2 10


S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.


Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)


MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.


every student of MBA will undergo on-the-job practical training in any manufacturing. 8. Experience of teaching MBA classes as guest faculty shall not be counted. One comprehensive chapter must be included about the organization where the student has undergone training. Part II of the Report will contain the study of micro research problem. The student. This chapter will form part I of the Report. conclusions and recommendations. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. 4. The Report will have two certificates. 3. The report will be typed in A-4 size paper. service or financial organization. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. This should deal with brief history of the organization. It is mandatory that the student will make presentation in the presence of teachers and students. 5. the project report will be referred to the third examiner. The College/Institute will facilitate this compulsory training for students. There will be no internal examiner. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). The report will contain the objectives and scope of the study. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University.SUMMER TRAINING PROJECT REPORT: 1. It will contain 6 . In case the difference in the awards given by the examiners is 30 or more marks. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. which will form part of third semester examination. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. However. the organization (where the student is undergoing training) will assign a problem/project to the student. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. performance products/services and problems faced. 2. use. analysis of data collected. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. 6. It should reflect in depth study of micro problem. During the course of training. The research project report will carry 150 marks. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. The report should ordinarily be based on primary data. Research methodology. importance of the study. 7. These two certificates should be attached in the beginning of the report. The student is expected to answer to the queries and questions raised in such a meeting. The average of the marks awarded by the 2 two examiners will be taken into account for the results. Relevant tables and bibliography should support it. after the completion of training will submit a report to the College/Institute. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. The training will be of 6 to 8 weeks duration. its structure. At the end of second semester examination. RESEARCH PROJECT REPORT: In fourth semester. During the training. ordinarily assigned by the organization where student undergoes training. The report will be evaluated by two external examiners.

The number of pages in the report will be 75 or more. diagrams and bibliography. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. This is also to see the articulation of what is being learnt by them. The report should be typed in A-4 size paper. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course.relevant charts. 7 . The student will submit three copies of the report to the Head of the MBA program. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University.

Process and models of Leadership Development. Decision Making. Key to Planning. 6 Edition) 2. and Decenzo David A. Post Control of Outputs. Types of Planning. Management As a Profession. The Quality Concept Factors affecting Quality. Barriers to Effective Planning. Management Vs. Quality of Work Life. System Approach. Evolution of Management: Early contributions. Nature. Authority & Responsibility. Job Enrichment & Morale Building.P. Objectives and Significance of Planning. Freeman & Gilbert Jr . Forms of Organisational Structure.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Organisational Design. 12 Edition 2008) th th 8 . Combining Jobs: Departmentation. Taylor and Scientific Management. Performance Appraisal Directing: Concept. Delegation of Authority. Pre-control of Inputs. Importance. Administration. Training & Development. Stoner. . Hawthorne Experiments and Human Relations. Contemporary views on Leadership: Transformational-Transactional. 9th Edition) 4.Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Special Motivational techniques: Money. Management : Art and Science. Fayol’s Administrative Management. Decision Theory Approach. Charismatic-Visionary leadership. Robbins & Coulter . Direction and Supervision Motivation: Concept. Social Responsibility of Managers and Ethics in Managing. Types of Control. Bureaucracy.Management (Prentice Hall of India. 6th Edition) 5. Robbins S. Suggested Reading: 1. Organizing: Concept. . Motivation and Performance. Weihrich Heinz and Koontz Harold . reward systems. Developing a Quality Control System. UNIT III (10 Sessions) Staffing: Concept. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. Planning Premises and Forecasting. Controlling: Concept. Social System Approach. Organisation Theories. Concurrent Control of Operations. participation.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill.Management (Prentice Hall of India. Span of Control. Job Design. Characteristics of Quality Managers. Manpower Planning. Total Quality Control. Levels of Management. An Integrated Control System. Methods: Pre-control: Concurrent Control: Post-control. Management Skills. 5th Edition 2008) 3. Recruitment & Selection. Process of Planning. Scope. UNIT IV (12 Sessions) Leadership: Concept and Functions. Hours : 40 UNIT I (8 Sessions) Management: Concept. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature.

Pricing Strategies. Exceptions to the law of Demand. full cost pricing. kinked demand curve. Demand forecasting meaning. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. pricing under monopolistic competition.M. Business Cycle. 2007) 6.Modern Microeconomics (Macmillan. 2nd Edition) 9 . Law of Demand. . UNIT-II (12 Sessions) Demand Analysis. Damodaran Suma – Managerial Economics (Oxford 2006) 2. Dynamic Surplus theory. Nature and Scope of Management Economics. product line pricing. etal. Koutsyannis A .MBA 012 : MANAGERIAL ECONOMICS Max. types and causes. Cost concept and analysis. Oligopoly: Features. . features.Managerial Economics (Oxford. 7th Edition) 8. 7. India Edition. Market Structure: Perfect Competition. cartels. Mithani D. Elasticity of Demand. Dwivedi D. Hirschey Mark – Economics for Managers (Thomson. 2007) 5. price skimming. price leadership. Risk & Uncertainty bearing theory and Innovation theory. Dominick Salvatore . Supply Elasticity. penetration pricing. measurement of Elasticity of Demand. Profit concept and major theories of profits. 2007) 3. short-run and long-run cost curves and its managerial use. Production function. Concepts and various methods of its measurement. significance and methods. Inflation.Price. Law of Supply. Price Discrimination. Atmanand – Managerial Economics (Excel Books. two variableLaw of returns to scale.N.Principles of Economics (Himalaya Publishing House. Production concepts & analysis. Analysis and its uses for managerial decision making. Income. Cross and Advertising Elasticity. – Managerial Economics (Pearson Education. Petersen Craig H. determination of price under perfect competition. Monopoly: Feature. 2006) 4. product differentiation. Supply Analysis. Significance in decision-making and fundamental concepts.Managerial Economics (Vikas Publication. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Suggested Readings: 1. 2005). Uses of Elasticity of Demand for managerial decision making. Monopolistic: Features. Price determination. Determinants of Demand. pricing under monopoly. Objectives of a firm. UNIT-IV (08 Sessions) National Income. single variable-law of variable proportion.

Profit & Loss Appropriation account and Balance Sheet. Accounting Equation. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. conventions and principles. th 5) Maheshwari S. patents and goodwill. Cash Flow Statement: Various cash and non-cash transactions.Financial Accounting for Management (TMH. preparation of final accounts.solvency ratios.Financial Accounting for Managers (Taxman. liquidity ratios. 2 Edition) 10) Chowdhary Anil . Preparation of Schedule of Changes in Working Capital. market capitalization ratios . inventory and intangible assets like copyright. 1 Edition). Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts.Fundamentals of Accounting and Financial Analysis (Pearson Education. Bhattacharya. Common Size Statement . Policies related with depreciation. journalizing of transactions. 9 Edition) 6) Ashish K. 3rd Edition) st 8) Maheshwari S.Accounting and Finance for Managers (Taxman. profitability ratios. Preparation of Funds Flow Statement and its analysis . 2 Edition).MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max.Financial Accounting for Management (TMH. 1 st Edition). 1 Edition). flow of cash. service & banking organizations. trademark. activity ratios. SUGGESTED READINGS nd 1) Narayanswami . 2nd Edition).Financial Accounting: A Managerial Perspective (PHI. Profit & Loss Account. Matching of Indian Accounting Standards with International Accounting Standards. st 2) Mukherjee .N & Maheshwari S K – A text book of Accounting for Management (Vikas.Essentials of Financial Accounting (PHI.N & Maheshwari S K – An Introduction to Accountancy (Vikas. Concept of Gross and Net Working Capital.Financial Accounting for Management (Pearson Education. preparation of Cash Flow Statement and its analysis. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. Unit IV (10 Sessions) Funds Flow Statement: Meaning. 1 Edition) nd 9) Gupta Ambrish . Comparative Balance Sheet and Trend Analysis of manufacturing. st 4) Ghosh T P . 3) Ramchandran & Kakani . International Accounting principles and standards.P. 10 . New Delhi) 7) Ghosh T.

Process. Management and Behavioural Applications of Perception. Process of Organisational Culture. Relationship with Other Fields. Authority and Influence. Political Implications of Power: Dysfunctional Uses of Power. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. Three level Work Motivation Model. Steven. UNIT II (10 Sessions) Perception and Attribution: Concept. 4th Edition) 4. Formal and Informal Groups. Characteristics. Distinction Between Power. Kenneth H and Johnson Dewey E. Glinow Mary Ann Von & Sharma Radha R. Resolution of Conflict. New Delhi.Organizational Behaviour (Tata Mc Graw Hill. .Behavioural Process in Organization (Oxford 4 IBH. Nature. Managing resistance to change. Newstrom John W.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. Organisational Culture : Concept. Kurt Lewin Theory of Change.2 nd Edition) th 11 .9th Edition) 7. Classification of Conflict Intra. Nature. Characteristics.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Functionality and Dysfunctionality of Conflict. Blanchard.Organizational Behaviour (Tata Mc Graw Hill. Individual. Personality Attitude and Job Satisfaction. Organisational Behaviour: Cognitive Framework. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Interpersonal. Group Processes and Decision Making. Management Challenge. Motivating a Diverse Workforce. Types. Nature. Sources of Power. Group Dynamics: Definition. Attitudes and Workforce Diversity. Behavioural and Situational Theories. Conflict: Concept. Mc Shane L. Personality: Concept.Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Elements of Culture. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept.10 edition) 3. Leadership: Style and Theories of Leadership-Trait. Importance. Greenberg Jerald and Baron Robert A. Robbins Stephen P. Suggested Reading: th 1. 12 Edition) th 2. Group Cohesiveness. Process and Importance. Stages of Group Development. . Learning: Concept and Theories of Learning. Approaches to Power. . Analysis of Interpersonal Relationship. Udai .Organizational Behaviour (Pearson Education. Implementing Change. Leadership styles in Indian Organisations. Managing Stress. Attitude Measurement. . Sources. Luthans Fred . Hersey Paul. Types and Theories of Personality Shaping. Implications of Organisation culture. Dysfunctional Groups. Resistance to change. Pareek. 9 Edition) 6. Behaviouristic Framework and Social Cognitive Framework. Intergroup and Organisational. A Paradigm Shift. Attitude: Concept. Conceptual Foundations and Importance. Causes of Stress. Nature. 13th Edition) 5. Stress: Understanding Stress and Its Consequences.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Meaning and Types of Grievance and Process of Grievance Handling. . Models of Organizational Behaviour. Hours : 40 UNIT I (8 Sessions) Concept.

Business Statistics (Tata Mc Graw Hill 2 Edition). Mean deviation. New Delhi. Correlation:. Bayes’Theorem and its applications. Construction of Price. Skewness. Gupta V . 3) Render and Stair Jr . Index Numbers:. SUGGESTED READINGS nd 1) Beri . rd 5) Gupta C B. 7th edition) nd 4) Sharma J K . Kurtosis.Meaning and types of correlation.Ist Edition).V. Trend analysis: Least Square method . Quantity and Volume indices:. uses of index numbers. Regression:.An Introduction to Statistical Methods (Vikas1995.MBA 015 : BUSINESS STATISTICS Max. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Probability Theoretical Distributions: Concept and application of Binomial. Measures of Dispersion: Range. Standard deviation . 23 Edition). Partial and Multiple correlation & regression :. 2) Chandan J S .Statistics for Business and Economics (Vikas 1998. Measures of central tendency: Mean.Statistics for Management (Pearson 2000. Types of index numbers. t-test.Quantitative Analysis for Management (Prentice-Hall. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.Fixed base and Chain base methods. Components of time series. Application of Ztest. Median and Mode and their implications.Linear equations. Applications in business decision-making.Meaning . Coefficient of Variation ( C. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. 7 Edition). Addition and multiplication theorems. Techniques of association of Attributes & Testing. 12 .Business Statistics (Pearson Education 2 Edition).Linear and Non.An overview. Unit II (12Sessions) Time series analysis: Concept. F-test and Chi-Square test.) .Meaning . Additive and Multiplicative models. Regression equations and their application . th 6) Levin Rubin . Karl Pearson and Spearman rank correlation. Formulation of Hypotheses.

Pricing Objectives. 4. 11 Edition). UNIT IV (12 Sessions) Pricing Decisions. Market Targeting – Introduction. International Marketing etc. Factors Affecting Channel Distribution.MBA 016 : MARKETING MANAGEMENT Max. 13 Edition).Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill..Needs.S. Market Segmentation Procedure.Marketing Management: Planning. Factors Affecting Marketing Environment. Consumer Behaviour . B2B and C2C. Wants. Product Decisions. Demands. Philip and Armstrong Graw . Product-Mix.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). and Namakumari S . Stanton William J . Basis for Consumer/Industrial Market Segmentation. Kurtz and Boone – Principles of Marketing (Thomson India edition. Failure of New Products. Advertising. Pricing Strategies. Walker B. Markets and Marketers. Importance and Scope of Marketing. UNIT II (8 Sessions) Market Segmentation. Branding and Packaging Decisions. Importance & Process. Consumer Markets and Industrial Markets. Marketing Information System and Marketing Research. Marketing – Mix.J. Product Life cycle .Marketing Management. Management of Channels: Current Trends in Wholesaling and Retailing. Keller Kevin Lane. Policies Methods of Setting Price. Procedure. Etzel M. 8. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Mc. Kotler. Functions of Marketing Management. Kotler Philip.Introduction. New Product Planning and Development Process. 3rd Edition). Elements of Marketing . and Stanton William J . Direct Marketing through Internet. 2007) 13 .Stages and Strategies for Different Stages of PLC. 6. Koshy Abraham and Jha Mithileshwar . Differentiating the Product. Marketing Vs Selling. Rural Marketing. Sales Promotion. UNIT III (8 Sessions) Marketing . Implementation and Control (Macmillian. Kotler Philip . Product Positioning . Product Positioning Strategy. New Product Development-Concept and Necessity for Development. Objectives. Publicity and Public Relations. Concept of Marketing Management. th 7. Retail Distribution System in India. Electronic Marketing. 15 Edtion). 2. Analysis. Planning. Strategic Marketing Planning. Suggested Readings: 1.Principles of Marketing (Pearson Education. Qualities of Marketing Manager.Fundamentals of Marketing (Mc Graw Hill) th 3. A Brief Account of Marketing of Services. Marketing Organisations. Marketing Environment. Personal Selling. Usefulness. CRM. 5. Hours : 40 UNIT I (12 Sessions) Introduction. Segmenting the Market.J.Introduction. Consumer. Philosophies of Marketing Management. B2C. Channels of Distribution for Consumer/ Industrial Products. Implementations and Control (Pearson Education 12th Edition).Mix Decisions. Ramaswamy V. Definition. Customer. Benefits / Purpose and Limitations of Market Segmentations. Promotion: Promotion-mix.

Human Resource. queries. Basic services over Internet like WWW. Buying & Selling on Internet. Internet Protocols. forms and reports in MS-Access. RDBMS. downloading & uploading from Internet. Bar code reader.Computers Today (Galgotia. Domain names. Application of these softwares’ for documentation and making reports. Leon . Leon A and Leon M . 1st Edition). Recent trends in database. Web Browsers.Introduction to Computers (Leon Vikas. e-mail. Kakkar DN. scanner. (Vikas) 5. interpreter and assembler. Marketing..(c) Storage Devices – Magnetic storage devices. switches. Introduction to languages. digital camera etc. cables. MS Access: Overview of MS-Access.Visual Display Unit. Comparison between Traditional commerce and E-commerce. Goyal R – Computer Applications in Management (New Age. WAN and MAN). etc. URL. Architecture & Functioning of Internet. compiler. 1 Edition). Operating System: Definition. Unit IV (Session 10) E-commerce: Introduction. tools and commands of windows operating system. printing devices. network interface cards. Types of software with examples. Functions. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Issues in Implementing Electronic Commerce. Types of memory and memory hierarchy. ISPs. Essential Components of computer Hardware: (a) Input devices . MS-Excel and MS-PowerPoint. Cyganski . such as Production / Operations. printers. searching.MBA 017 :Computer Applications in Management Max. Functioning inside a computer. 14 . hub. 4. Advantages & disadvantages of e-commerce. Types and Classification. classification of computers. Components of DBMS.Fundamentals of Information Technology. Gopher etc. Elements of GUI based operating systemWindows-Use of menus. OMR. plotters etc. Components of computer networks (servers. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. 1st Edition). characteristics.keyboard.) Internet:Overview of Internet. Software: Introduction. (b) Output devices . Basandra SK . Suggested Readings st 1. Creating tables. CPU. st 2. preparation of questionnaires. Flash Memory etc. voice speech devices. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. FTP. 3. Telnet. Memory and output unit). functional components of a computer system-(Input unit. presentations. 1 Edition). IP addresses.Information Technology: Inside and outside (Pearson.. Search engines. Network topologies. Finance and Materials Management. Web browsing. Optical storage devices. advantages and limitations of a computer. workstations. Types of computer networks (LAN. Unit III (Session 8) Computer Networks:Overview of Computer Network. MICR. tables and reports (Practical) Database Management System : Overview of DBMS.

Lesikar RV & Pettit Jr. Communication networks. conferences. M. communication structure in organization. Types of business letter. defining and classifying communication. Khetrapal . writing memos. EMPLOYMENT COMMUNICATION : Writing CVs. purpose of communication. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. Practicing delivery of presentation.Business Communication (Excel Books). interview. P. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. Advanced visual support for business presentation. participants. Appearance & Posture. Paralanguage. Internet. Sharma R. writing technique. 4th Edition) rd 6.C. effective listening. 3 Edition). leading meetings. process of communication. Tayler Shinley – Communication for Business (Pearson Education. overcoming the difficulties of the case method.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. timing. kinds and objectives of reports. principles of successful oral communication. decision. Notice. clarity in writing. types of visual aid. 7 C’s of communication.Business Communication (Sultanchand & Sons Publication). Business etiquettes. SMS. strategy). Sehgal & V. Group discussions. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. 3. Impact of Technological Advancement on Business Communication. behavioral. WRITTEN COMMUNICATION Purpose of writing. scanning). candidates preparation. e mails. Rajendra Pal . Planning meetings. 15 . non–verbal communication. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. th 4. skimming. GROUP COMMUNICATION Meetings. Interviewers preparation. objectives.D.. Minutes of Meeting. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. teleconferencing. RECOMMENDED BOOKS: 1. analyzing the case. 10 Edition). 1 st Edition 2006). Seminars. 5. different types of cases. electronic writing process. types of interview. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. Chaturvedi – Busines Communication (Pearson Education. 2. importance of communication in management.K. the press release. Media management. press conference. principles of effective writing. reading. Intranet. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. what is a report purpose. venue of meetings. case analysis approaches (systems. designing a presentation. Layout of business letter. Body language. media interviews. barriers & gateway in communication. workshop. two sides of effective oral communication. reading a case properly (previewing.

Depository system in India (Options. Consumer Protection Act. 1st Edition) st 4. The changing dimensions of these laws and their impact on business. Social Responsibility of business enterprises.Business Environment Text and Cases (Tata Mc Graw Hill).MBA 021 : BUSINESS ENVIRONMENT Max. 3 Edition). UNIT-II (8 Sessions) Overview of Political. Futures and Derivatives) RBI-Role and functions. basic philosophies of Capitalism and Socialism with their variants.Economic Environment of Business (Himalaya Publishing House. Suresh Bedi . Legal. Paul Justin .I (8 Sessions) The concept of Business Environment. 16 . trends and practical uses-Recent technological developments in Indian Banking (ATM.Business Environment (Pearson. the process of environmental scanning. Interaction between internal and external environments. 3. Stock Exchange-BSE-NSE. Francis Cherunilam – Business Environment. nature and scope. Technological and Global environment. Debit and Credit Cards. Financial Sector reforms. EMI. FEMA. EFT) Consumerism. Global Competitiveness. Hours : 40 UNIT. Industrial Policy in recent years. Mishra S K & Puri V K . UNIT-III (12 Sessions) Philosophy and strategy of planning in India. Policy with regard to small scale industries. FDI policy. Environment Scanning: meaning. Socio-cultural. New Economic Policy. th 5. Suggested Readings: rd 1. the monetary policy and fiscal policy. Narasimhan Committee Recommendations. SEBI Act. 8 Edition). significance and nature. Shaikh & Saleem . Multinational Corporation (MNCs) and Transnational Corporations (TNCs). EXIM policy. 1 Edition). An introduction to MRTP. 2. banking structure reforms. UNIT-IV (12 Sessions) E-Banking in India-objectives. Globalisation. Concepts of Mixed Economy.Business Environment (Excel Books. Text and Cases (Himalaya Publishing House.

Impossibility and Frustration. Gulshan J. Right of Unpaid Seller against the Goods. Bouncing of Cheques. Sense Electronic Records and Sense Digital Signatures. 1881 Definition and characteristics. Negotiation. The Information Technology Act. Consideration. 1956 Aims and Objects of the Act. 1872 Definition of a Contract and its essentials. Bailment and Pledge. Kinds of Companies. Kinds of negotiable instruments. Passing of Property. Formation of a valid Contract . Appeals. Noting and Protest.J. Kuchhal M. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Doctrine of Implied Authority. Promissory Note. Discharge of a Contract by performance. 1932 Definition of Partnership and its essentials. Registration and Incorporation.Business Law (Vikas Publication. Minor as a partner.Principles of Mercantile Law (Eastern Book Company. Registration of Firms. UNIT IV (8 SESSIONS) Consumer Protection Act. Contract of Indemnity and Guarantee. Procedure for complaints under the act.Business Law Including Company Law (New Age International Publisher. 1930 Definition of a Contract of Sale. Directors: Their powers and duties. . Bill of Exchange and Cheques. Conditions and Warranties. Sale of Good Act. Presumption. 4. Dissolution of firms. Discharge from Liability. Capacity to Contract. Agency. Acknowledgment and Dispatch of Electronic Records. Legality of object. Winding up. Avtar Singh . 7 th Edition).Offer and Acceptance. Prospectus. Duties of Subscribers. Electronic Governance. 2000 Definition. 4 Edition) 3. Crossing of Cheques. Relevant Acts 17 .MBA 022 : BUSINESS LAWS Max. Suggested Readings th 1. Digital Signature. Enforcement of orders and Penalties. Rights and Duties of Partners : Types of Partners.C. Meetings. Remedies for Breach. 1956 Nature and Definition of a Company. Memorandum of Association. Remedies. 13 Edition) th 2. Companies Act. Damages for breach of a contract. Holder and Holder in due course. UNIT III (10 SESSIONS) Negotiable Instrument Act. Penalties and Offences. . Redressal Machinery under the act. Presentment. Quasi contracts. Regulation of Certifying Authorities. Digital Signature Certificates. Breach. UNIT II (12 SESSIONS) Partnership Act. Articles of Association. Free consent. Attribution.

Various Methods of Collection and Data. Precautions in Preparation of Questionnaire and Collection of Data.Research Methodology (Prentice Hall of India. 2 nd Edition. Check Questions. Cooper and Schindler . Gravetter . Length of Questionnaire. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. 9th Edition) 2. Beri G. Editing and Tabulation of Data. Use of SPSS in Data Analysis. Types of Data: Secondary and Primary.C .Research Methods for Business students (Pearson Education. Application and Analysis of Variance (ANOVA). 2004) 18 . 2nd Edition. Types of Questions. 2007) 3. Types of Business Problems Encountered by the Researcher. Suggestions and Recommendations to the Concerned Persons. Sequencing of Questions. Sample Size and Sampling Procedure. Types of Research. Drawing Conclusions. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Preparation of Questionnaire and Schedule. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report.MBA 023 : RESEARCH METHODOLOGY Max. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Process of Research: Steps Involved in Research Process. Panneer Selvam . Bibliography and Annexure in the Report : Their Significance. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Precautions in Preparing the Research Report.Business Research Methods (Tata Mc Graw Hill.Marketing Research (Tata Mc Graw Hill. Measure of Dispersion and their Advantages.Research Method for Behavourial Sciences (Cengage Learning) 5. Determination and Selection of Sample Member. Suggested Readings: 1. Problems and Precautions to the Researchers. Measurement and Central Tendency. 4th Edition) 6. UNIT III (10 Sessions) Analysis of Data: Coding. Research Design : Various Methods of Research Design. Various Types of Sampling Techniques. Edition 2008) 4. Saunders .

An Introduction (Prentice-Hall.Operations Research (Pearson. Two-person zero-sum game. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Taha Hamdy . rd Kothari . Odds Method. Saddle Point. uncertainty and risk situations. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Hours : 40 Unit I (6 Sessions) Operations Research:. 4 Edition) 19 .K. Project Management: Rules for drawing the network diagram. Unit III (6 Sessions) Game Theory: Concept of game. 3 Edition).Operations Research (S. Two jobs and m . Dominance Method and Graphical Method for solving Mixed Strategy Game. n Jobs and Three Machines. Applications of Queue model for better service to the customers.Operations Research . Decision tree approach and its applications. Pure and Mixed Strategy Games. Applications of CPM and PERT techniques in Project planning and control. 2003. 3 rd Edition) th Kapoor V. 2nd edition). Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. sensitivity analysis.Decision-making under certainty. Assignment model: Algorithm and its applications. graphical and simplex method of solving LP problems. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. 7th edition) Sharma J K . duality. Decision-making environments:. Chand. Scope and Applications of Operation Research in managerial decision-making.Machines Problems. Replacement Problem: Replacement of assets that deteriorate with time. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model.MBA 024 : OPERATIONS RESEARCH Max. Crashing of operations. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems.Quantitative Techniques in Management (Tata McGraw-Hill.Quantitative Techniques (Vikas 1996. . replacement of assets which fail suddenly.Uses.

coverage QS 9000 clauses. Line of Balance. New Product Development. R J – Production and Operations Management (Prentice-Hall. Definition of production and operations management. 1997. Routing Decisions. Quality circles. Method study. 2004) 8) Bedi Kanishka . Measurement of errors. Classification of operations.Operations Management (Palgrave.Jenkins Method.FSN analysis. Unit-IV (10 sessions) Basic concepts of quality. SED. 2nd Edition) 20 .MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Inventory control techniquesABC. dimensions of quality. Deming’s 14 principles. 1960) 6) Morton . Six Sigma. Juran’s quality trilogy. Layout Planning. EOQ. Production Cycle. Box. Total Productive Maintenance (TPM). ISO 9000-2000 clauses. SUGGESTED READINGS 1) Adam Jr Everetl E. Forecasting types and methods.7QC tools and 7 new QC tools. PDCA cycle. 5th Edition) 2) Chary . Exponential smoothening. master production schedule.Production and Operations Management (Tata McGraw-Hill. Factors. VED.Production & Operations Management (Oxford University Press. coverage. Unit-III (10 sessions) Production Planning techniques. Responsibilities of Operations Manager. 2000.Production and Operations Management (Vikas) 7) Haleem A. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Inventory Management – Objectives. 9th Edition) 3) Hill T. Unit –II (10 sessions) Forecasting as a planning tool. Productivity and Work study. Scheduling types & principles. Process.Production and Operations Management (Galgotia books. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. Plant Location. Work Measurement. Monitoring and Controlling forecasting models. Product Design. Quality improvement and cost reduction.

Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Unit III (10 Sessions) Budgeting: Concept of Budget. preparation of Cost Sheet. Methods of Costing. 8 Ed.) st 7) Ravi M. 1st Ed. 2000. Labour and overheads and their Allocation and Apportionment. Static and Flexible Budgeting. cost concepts. Elements of cost .Management Accounting: Principles and Practice (Vikas.Management Accounting (Vikas. Differential Costing and Incremental Costing: Concept. establishing various cost standards. buying etc.Introduction to Management Accounting (Pearson.Management Accounting (Tata McGraw-Hill.) 21 .) 4) Bhattacharyya S K and Dearden J .Accounting for Management (Vikas. types of cost. and its applications and implications. 12th edition) 2) Khan and Jain .Materials. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. sales etc. 1987. Preparation of Cash Budget. Reconciliation of Cost and Financial Accounting. Methods of calculation of these costs and their role in management decision making like sales. 8th Ed. types & importance . Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. multi product pricing. Value Chain Analysis. Labour Variance. Materials Budget.) 6) Ravi M. Sales Budget. and Overhead Variance.) 5) Sahaf M A . Kishor – Advanced Management Accounting (Taxmann. replacement. 3rd Ed. 2002. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. 2004. Kishor – Cost & Management Accounting (Taxmann.) 3) Pandey I M . Cost Management. Capital Expenditure Budget and Master Budget. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. cost center. profit center and responsibility center and its managerial implications. 1st Ed. Target Costing & Life Cycle Costing : concept. strategies and applications of each. Budgeting and Budgetary Control. calculation of Material Variance. Types of Budget. 2000. 1 Ed. 3rd Ed. Production Budget.) th 8) Arora M N – Cost and Management Accounting (Vikas. Role of Cost in decision making. Transfer Pricing : concept. Standard Costing: Concept of standard costs. Neo Concepts for Decision Making: Activity Based Costing. uses and applications. Advantages and Limitations of Budgetary Control. Comparison of Management Accounting and Cost Accounting. replacement. concept of investment center. SUGGESTED READINGS: 1) Horngren et al .

Financial Management and Policy (Pearson Education. 2004. Risk and Uncertainty in Capital Budgeting. 3rd Ed. 2004) 6) R P Rustagi .Financial Management (Palgrave. 2000.) 5) Prasanna Chandra . Functions of Finance Manager in Modern Age. 2nd revised ed. Risk and Return Analysis. components. 2004) 4) Khan and Jain . SUGGESTED READINGS: th 1) Pandey I M . 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.Financial Management (Tata McGraw Hill. Introduction to Working Capital Financing.Fundamentals of Financial Management (TMH. 2004) st 8) Ravi M. NOI.) 3) Knott G . preference shares. inventory and receivables. Process & Techniques of Capital Budgeting and its applications. debentures and bonds as sources of long-term finance. 12th Ed. Time Value of Money.) 7) Lawrence J. Unit II (8 Sessions) Investment Decision: Appraisal of project. 2003.). 9 Ed. 1 Ed.Principles of Managerial Finance (Pearson Education.Financial Management (Galgotia. Concept and Approaches of capital structure decision : NI.) 22 . Overview of Working Capital Decision: Concept. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. weighted average cost of capital and implications. Working Capital Management: Management of cash. Leverage Analysis – financial. debentures and retained earnings. Profit maximization vs. preference shares. Gordon’s Model and Modigliani Miller Model. Wealth maximization.Financial Management (Taxmann. EBIT-EPS Analysis & Indifference Points.MBA 027 : FINANCIAL MANAGEMENT Max. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. potentiality of equity shares. Traditional and Modigliani Miller Approach. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. factors affecting working capital requirement.) 2) Van Horne . operating and combined leverage alongwith implications.Financial Management (Vikas. 1st Ed. Concept. scope and objectives of finance. Cost of Capital : Cost of equity. Factors affecting dividend decision. Kishor . Financial decision areas. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. Gitman .

Job Specification. Prerequisites for an effective incentive system.) th 5. Suggestion Readings : th 1. The systematic approach to recruitment: recruitment policy. Transfer – reason. resignation. Evolution of HRM environment – external and internal. the design of application form. Personnel functions. Purpose of appraisal. Fair Wage and Living Wage. selection methods. Ivansevich – Human Resource Management (Tata McGraw Hill. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. components of pay structure in India. Difference between HRM and Personnel Management. recruitment procedures. importance and approaches of Industrial Relations. Performance Appraisal: Definition.Human Resource and Personnel Management (Tata McGraw Hill. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Transfer and Separation: Promotion – purpose. 4 Ed. Human Resources Development in India: evolution and principles of HRD. 10 Ed. 3. recruitment methods and evaluation. UNIT III (10 Sessions) Training and Development: Purpose. HRM functions and objectives. The systematic approach to selection: the selection procedure. Dessler – Human Resource Management (Prentice Hall.) 23 . Role of HR managers. implementation and evaluation. Wage Policy in India – Minimum Wage. Separation – lay-off. Incentive Schemes in Indian Industries. 10th Ed. Voluntary Retirement Scheme. HRD Vs. the offer of employment. Job Analysis – Job Description. principles and types.). Job Evaluation. Disciplinary Procedure. Strategic Management Process – Environmental Scanning. Procedures and Techniques including 360 degree Performance Appraisal. 2 Ed. Bernardi – Human Resource Management (Tata McGraw Hill.MBA 028 : MANAGING HUMAN RESOURCES Max. Incentive Payments : Meaning and Definition. Grievance Handling Procedure. processes and limiting factors. Text and Cases (Excel Books.). purposes. Aswathappa K . Fringe Benefits. and evaluation of process. nd 2.) th 4. Industrial Relations: Nature. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. Rao VSP – Human Resource Management. Types and Scope of incentive scheme. 5 Ed. principles and types. Promotion. UNIT II (8 Sessions) Human Resources planning: Definition. dismissal. retrenchment. Methods and issues of training and management development programmes. Human Resources Information system (HRIS): HR accounting and audit. Nature and Scope. Strategy Formulation. Compensation Administration: Nature and Objectives of compensation.

bullwhip effect in logistics. (Pearson.Supply chain management (Pearson. Raghuram G. Sahay B.Supply Chain Management (Macmillan. Various flows (cash. exercises –numerical problem solving .Material Management.I. inbound and outbound logistics. SDE / VED Analysis.) 5. . Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. 3 rd Ed. . logistics sub-system. Key Issues in SCM.). Just-In-Time & Kanban System of Inventory management.A Text Book of Logistics and Supply chain management (Macmillan. accounting for materials. re-order point / re-order level fixation.) th 2. various costs associated with inventory. Value Addition in SCM-concept of demand chain management. Features and Implementation. different models.) st 3.A. various EOQ models. lead time reduction. single vendor concept. 1 Ed. value and information). Logistics costs. Outsourcing-basic concept. Benchmarkingconcept. Agarwal D. Purchasing & Vendor management: Centralized and Decentralized purchasing.Logistics and Supply Chain Management (Macmillan.S. management of stores.New Delhi.MBA 031 : SUPPLY CHAIN MANAGEMENT Max.) .) 24 . buffer stock (trade off between stock out / working capital cost). Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. 1 Ed. Krishnan Dr. Gopal . benefits and case examples. ABC. (I. Essential features. 1st Ed. Distribution and warehousing management. CRM Vs SCM. functions of purchase department and purchase policies.K. Chopra Sunil and Peter Meindl . Unit III (12 Sessions) Inventory Management: Concept. st 4.M. SUGGESTED READINGS 1. 5 Ed. Use of mathematical model for vendor rating / evaluation.

Management and Control. Glueck William F. Impact of globalization.R. Hours : 40 UNIT I (8 Sessions) Introduction. 2 Ed. Kazmi Azar . and Robinson J. UNIT IV (12 Sessions) Strategy Implementation through structure. Stages of corporate development. Pearce II John A. David and Rangaragjan Krish . Mergers & Acquisitions. . Resource based approach. Mc Kinsey’s 7S Model. Corporate Strategy. Strategic Management.Business Policy and Strategic Management (Tata Mc Graw Hill. Functional Strategy. and Athreya M. Value-Chain Approach. Wheelen Thomas L. UNIT III (10 Sessions) SWOT Analysis. Diversification. Stability. Case Study related to the Entire Syllabus.Concepts in Strategic Management and Business Policy (Pearson Education. Organization Life Cycle. through Human Resource Management: through values and ethics.J. Lawrence R. BCG Model. and Richard B. Budhiraja S. Role of Strategic Management in Marketing. TOWS Matrix. Portfolio Analysis.) 6. Finance.B.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7.) nd 5.. Hunger J. Competitive Intelligence ETOP Study. Mission. Retrenchment & Combination Strategy.) 4. Strategic Information System.Business Policy and Strategic Management (Frank Brothers) 2. GE 9 Cell.. Corporate Parenting. HR and Global Competitiveness.Business Policty and Strategy (AITBS) 25 . 1st Ed. Thomson . Various Corporate Strategies: Growth/ Expansion. Vision. . UNIT II (10 Sessions) Environmental Scanning. Objectives. 1st Ed.Cases in Strategic Management (Tata Mc Graw Hill. SAP Scanning.B.Business Policy and Strategy (Prentice Hall of India) 8. Minichiello Robert J... . Strategic Alliances. Process of Strategic Planning. Cliff Bowman . Strategic Decision Making. and Curran J. . Scanning Functional Resources.R. Business Policy.Jauch. Porters Model: 5 Force and Porters Diamond Model. Mc Carthy D. Activity based Costing.Strategic Management (AITBS) 3. Impact of Internet and E-Commerce. Basic Concept of Strategic Management. Strategic Choice.MBA 032 : STRATEGIC MANAGEMENT Max. Corporate Analysis. Corporate Restructuring. OCP. Industry Analysis. Basic Model of Strategic Management. Suggested Reading: 1. Strategic Budget and Audit.

The Value Chain and Strategic IS. Investigation Phase. Operations Support System (OSS). Suggested Readings : 1. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS.Management Information System (Tata Mc Graw Hill. Creating a Virtual Company. . Testing. Virtual Reality .Management Information Systems: Managing the Digital Firms (Prentice Hall. Security and Ethical Challenges Of IT. Murdick. System Design. Applications Of Artificial Intelligence : Neural Networks. Information Systems. Laudon K C and Laudon J P . Ross.) 5. Fuzzy Logical Control System. Using IT for Strategic Advantage: Business Process Re-engineering.) nd 7. Customer Relationship Management (CRM). Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP).) rd 3. O’Brien James .) 26 . Arora Ashok.) rd 6. 1st Ed. Transaction Processing System(TPS). Process Control System(PCS). Competitive Strategy Concept. Cyber Crime and Privacy Issues. 3 Ed. Executive Information System(EIS). Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Ethical Responsibility . 12 Ed. Feasibility Analysis. 2 Ed. Enterprise Collaboration System(ECS). Training. Artificial Intelligence(AI) .) 4.Management Information System (Tata Mc Graw Hill. Implementing Business Systems. Stair & Reynolds – Fundamentals of Information Systems (Thompson. Claggett – Information System For Modern Management (PHI. Bhatia Akshaya – Management Information System (Excel. Prototyping. 3 Ed. Documenting. System Analysis (DFD and ER Diagram). Improving Business Quality: Total Quality Management. 1st Ed. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information.) th 2. Management Support System(MSS).MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Decision Support System(DSS). Becoming an Agile Company. Jawedkar W S . Management Information System(MIS). Expert System(ES). 2nd Ed. Classification. Technology Ethics.Business Ethics. Davis & Olson – Management Information System (TMH.

Integrated Advertising. Campaign Planning: Message Creation. Testing of Advertising Effectiveness. 9 Ed. Ethical and Social Issues in Advertising. Factors contributing to IMC. (Pearson Education. Participants in IMC. Management of Advertising Agencies. Marketing Communication. IMC Promotion Mix. Promotion Mix.Advertising Management (Pearson/ Prentice Hall.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Consumer Perception. Subcultures. Consumer Learning. Preparation and Choice of Methods of Advertising Budget. Understanding Consumer and Market Segments. Clow and Baack .) th 3. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. Suggested Readings 1. Advertising and Other Promotional Tools. Sponsorship: POP: Supportive Communication. Promotion and Marketing Communication.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Search and Evaluation. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Social Class. Reference Group and Family Influences.L.Consumer Behaviour (Tata Mc Graw Hill. Semenik Richard J . Personal Influences and Diffusions of Innovations. Purchasing Processes. PostPurchase Behaviour. IMC Management & Planning Model. Copywriting. and Kanuk Leslie Lazar . Environmental Influences on Consumer Behaviour: Culture.) 2. Motivation. Role of Creativity in Copywriting Media Planning. Belch MA and Belch GE . Loudon D. Personality and Self Concept. 2004) 27 .) 4. rd 3 Ed. Role of Advertising in Natural Development. Overview: Meaning. Hawkins. Schiffman Leon G.Consumer Behaviour (Tata Mc Graw Hill. Process of Communication. UNIT III (8 Sessions) Communication. Nature and Scope of Advertising. Batra Myers and Aker . and Bitta Della . 5th Ed. STP Strategies for Advertising. UNIT IV (16 Sessions) Advertising Management. Consumerism.) 5. Role of E-Commerce in Marketing Communication.) 7. Organization Buying Behaviour. 4th Ed.Advertising and Promotion.Consumer Behaviour (Pearson/ Prentice Hall. Integrated Marketing Communication (IMC).) 6. Customer and Competitor Analysis. Reasons for Studying Consumer Behaviour. Process of Advertising. Best and Coney . 9th Ed. Consumer Behaviour Models. Consumer Decision Process: Problem Recognition. 6th Ed.Promotion & Integrated Marketing Communications (Thomson. Challenges in IMC. Role of Advertising in Promotion Mix. Consumer Attitude Formation and Change. Objectives of Marketing Communication.

Concept of Entrepreneurship. Theory of Entrepreneurship. Classification of Entrepreneurship. Venture capital process. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Importance of international business to the firm. Nina Jacob. .Strategic Management (Addison-Wesley. Internal and External Factors. Functions of an Entrepreneur. Professionalism vs family entrepreneurs. Policies for SSIs.Creativity in Organisations (Wheeler. Institutional support for new ventures: Supporting Organizations. Jonne & Ceserani .Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Govt. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. 6. Culture.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. 2003) 5. Synectics. Marketing. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Suggested Readings: 1. Monitoring and Control segmentation. Dollinger M J . Value Analysis. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Screening and Project Identification. Entrepreneurial motivation and Barriers. 1999) 7. Stages of economic development. locating venture capitalists. Development of entrepreneurship. stages in entrepreneurial process. C. 1999) 28 . Venture Capital: Venture capital. Role of Woman entrepreneur. Financial and Technical.Creativity and Innovation (IPP. Creative Problem Solving: Heuristics. Couger. Feasibility Analysis: Economic. 1998) 3. Nature and Overview. International versus domestics’ entrepreneurship. 4. Innovation. Bridge S et al. Hunger J D and Wheelen T L . Project Planning: Evaluation.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max.Entrepreneurship (Prentice-Hall. Financial Institutions and Small scale Industries. Creative Performance. Incentives and facilities. Brainstorming. Holt . 1999) 2.Innovation & Creativity (Crest) 2001.

Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values.MBA 042 : CORPORATE GOVERNANCE. Horizontal Organisation. Ethics and social responsibility. Suggested Readings: 1) S.Managing for Value (New Age International Publishers. Teaching from scriptures and tradition (Geeta.K. Corporate Social Reporting. Information Technology. copy rights. 6 Ed. trade marks. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Benchmarking. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Corporate Governance and the Role of Board (BOD). need of corporate governance code.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Upanishads. Ethical theories and approaches. 2007) 3) S.Business Ethics (Tata McGraw Hill. Total Quality Management. VALUES & ETHICS Max. Ethics and human resource. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. 2002) 2) Laura P Hartman Abha Chatterjee . 29 . Bhatia . Ramayana.) 5) Reed Darryl – Corporate Governance. Promotional Strategies. Competitive Strategy. Ethics in finance. Diversification. Ethics and Information Technology. Intellectual property rights like designs. Code of Corporate Practices. patents. Corporate Restructuring.S. Ethics and marketing. Corporate Governance System Worldwide. Mahabharata. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Social Responsibility of Corporates. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. The Indian Scene. Economic Reforms & Development (Oxford). Iyer . Supply Chain Management.Ltd. Vedas. Brand Building. Mergers and Acquisitions.

UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. 2 Ed.Personality: Classic Theories and Modern Research (Pearson) nd 6. Types of Training. Psychodynamic Theories . Transactional Analysis. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Lynton & Pareek ..) 3.) nd 2. Hurlock.Training & Development Concepts & Application (Ane Books. 1st Ed. Elizabeth B .. Johari – Window.Training for Development (Vistaar Publication. Symbols of Self. Personality Patterns.Training for Development (Excel Books.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. 6th Ed.Carl Jung and MBTI. Need and Importance of Training. Friedman & Schustack . Udai Pareek . Evaluation of Personality : Sick Personalities and Healthy Personalities. Understanding Process of Learning.) 30 . Evaluation of Training Programmes.Understanding Organizational Behaviour (Oxford. Sahu R.K. Approaches to Training Needs Assessment. Moulding the Personality Pattern. 4 th Ed.) 7. 1 Ed. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.Personality Development (Tata McGraw Hill. Methods of conducting Training. Suggestion Readings : st 1. Role. . Persistence & Change. Hall Calvin S. TNA Cycle of Events.et al . UNIT III (8 Sessions) Training : Concept.) 4. Developing an Integrated Approach of Learning in Training Programme. Designing Training Programmes. 2 Ed.) 5. Tapomoy Deb . UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants.Theories of Personality (Wiley-India Text Books. Personal Effectiveness.

functions and role of Trade Unions in collective bargaining.) 31 .Industrial Relations and Labour Laws (Vikas. Employers’ Organisation. Gankar .) st 2. objectives. Trade Unions and Labour Legislation (Pearson Education. Management Strategy.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act.Industrial Relations. 2006. 2 Ed.Dynamics of Industrial Relations (Himalayan Publications. Absenteeism. ILO in IR. Objectives of IR. unions after independence. Evolution of IR in India . Mamoria. 1st Ed. Integrative Approaches to HRM. Trade Union Response. Grievance Handling Procedure. 15 Ed.) 3. Trade Union. Workmen’s Compensation Act. Venkata Ratnam – Industrial Relations (Oxford. Nature of Industrial Relations. Mamoria CB. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations.Industrial Relations (Excel. . Role of State. concept. Labour turnover. Sinha .) 4. 1 Ed.Management Approaches. Employees Provident Fund Act. Important Provisions of Employees’ State Insurance Act. UNIT III (6 Sessions) Technological Change in IR-Employment issues. 4th Ed.) nd 5.D. Srivastava SC . Singh B. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Payment of Wages Act. Human Resource Management and IR. Suggested Readings : th 1. Payment of Gratuity Act. 2000. Factories Act. problems of Trade Unions. unions in the era of liberalization. Workers’ participation in management. International Dimensions of IR. Labour problems : Discipline and misconduct.

Suggested Readings : 1. Teams and Their Leadership. Group Norms.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Group Cohesion. Sadler Philip . Stages of Group Development. Concepts and Myths about Leadership. 1 Ed. Building Technical Competency. Ginnetts Team Effectiveness Leadership Model.) 4. Assessing Leadership & Measuring Its effects. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. UNIT III (10 Sessions) Groups. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Ginnett. Building High Performance Teams. Hughes. Teams – Effective Team Characteristics and Team Building. West Michael .) st 3.Leadership in Organisations (Pearson. Components of Leadership.Leader. 5th Ed. Yukl G .Leadership (Crest Publishing House) 32 . Team Building for Work Teams. Followers and situation. Contingency Theories of Leadership. Leadership and Values. Groups – Nature. Leadership and Change.) th 2. Leadership Traits. Advanced Leadership Skills.Effective Team Work (Excel Books. Curphy . UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Group Size. Leadership Behaviour. 6 Ed.Leadership. Group Roles.

A Multi theoretical Integrative Approach. 196-197). Rao S N . Characteristics. Strategy and Planning for Negotiation. . Role of a Counsellor and Model of Conselling.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour.) st 3. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence.Netgotiation (Tata Mc Graw Hill. 5 Ed.The Dabhol Debacle ( Negotiation Made Simple.L. Lewicki.) 7. Welfel.Counselling Skills for Managers (PHI. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA.Counseling and Guidance (Tata Mc Graw Hill. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Modern Trends in Counselling – Trends.) st 2. By Udai Pareek. 1 Ed. Influence of Culture on Negotiation: Case II . Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.Understanding Organisational Behaviour (Oxford) – for case in Unit II. Strategy and Tactics of Integrative Negotiation.The Counselling Process. Suggested Readings : th 1. 33 . Cohen S . Pareek Udai . Oxford. Strategy and Tactics of Distributive Bargaining. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.) 6. Singh Kavita . Case I .) st 5. 1 Ed.Negotiation Skills for Managers (Tata Mc Graw Hill. Excel Books pp. SL Rao.30-35 and pp. Saunders & Barry .MBA HR 04 : NEGOTIATION & COUNSELLING Max. Approaches to Counselling: Behaviouristic. UNIT II (12 Sessions) Negotiation Sub processes: Perception. 6th Ed. Rao S. Second Edition Page 410-415). (Thomson India. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept.Negotiation Made Simple (Excel Books. 2nd Ed. Patternson .) 4. 1 Ed.

Process of Operations and Delivery of Services. People and Internal Communication.Services Marketing (Tata Mc Graw Hill. Service Product Planning. Physical Evidence: Role of Communication in Service Marketing.) rd 3. Service Pricing Strategy. Rama Mohana Rao .MBA MK 01 : MARKETING OF SERVICES Max.Services Marketing. Insurance and Banking.Service Marketing (Macmillian. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Characteristics of Services Classification of Services. Govind Apte . Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Love lock Christopher .) 5. Baron S and Harrisk . Marketing of Telecom/ Insurance Services. Targeting and Positioning of Financial Services.) 4.Services Marketing: People. Zeithaml . Services Promotions. Understanding the Customer Expectations.Services Marketing (Oxford University Press) 34 . 5 Ed. Marketing Mix Strategies with Special Reference to Credit Cards. Segmentation and Zone of Tolerance. Segmenting. 1 Ed. Woodruff Helen .) th 2. 3 Ed. 1st Ed. Technology and Strategy (Pearson Education. Home Loans. Service Marketing System: Service Quality. Role of Technology in Services Marketing.The Essence of Service Marketing (Prentice Hall of India) st 6. Devising Financial Services. Understanding Customer Expectations and Zone of Tolerance.) 7. 2nd Ed. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Developing the Service Product/ Intangible Product. Suggested Readings: 1. Services Strategy and Organizing for Global Marketing.Services Marketing: Text and Cases (Palgrave. Importance of Customer Relationship Management : Specific for Service Industry. (Person Education. Services Distributions. Payne Adrian . Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Principal Driving Force in Global Marketing of Services. Paradigms in Services Marketing. Key Decisions in Global Marketing.

Component of Attitude.. Objective of Sampling. Attitude Scales: The Concept of Attitude. Tull Donald S. Application of Marketing Research. Analysis of Variance. Bi-variate Analysis: Chi square.Marketing Research (Tata McGraw Hill. Sources of Error. Distinction between Scientific and Non-Scientific Method. Hypothesis Testing. 7th Ed. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Primary and Secondary Data: Methods of Collecting Primary Data. Luck and Rubin . 9th Ed. 4 Ed.Marketing Research (All India Traveler Book Seller) 2.) 3. Marketing Research during different phases of the administrative process.Marketing Research Methodological Foundation (Cengage Learning. Green Paul E. Criteria for a Good Scale. Need for Marketing Information System. Precautions in Preparing the Research Report. Problem Associated with Sampling.Research for Marketing Decisions (Prentice Hall of India.Marketing Research: Measurement & Method (Prentice Hall of India. Selected Attitude Scales. Analysis and Estimation. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. 5th Ed. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Rating Methods. Various Techniques of Sampling. Beri . Development of Marketing Measures. Regression Analysis.) 6.) 7. Sampling: What is Sampling. Giving Suggestions and Recommendation to the Concerned Persons.Marketing Research (Prentice Hall of India. Nargundkar .) th 5. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Churchill Gilbert A. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.Essence of Marketing Research (Cengage Learning) 8. and Albaum Gerald . Limitation of Marketing Research. William G. Advantages & Disadvantages of Different Techniques of Sampling. and Iacobuce Dawn . Scientific Method in the Physical Sciences and Marketing. Process of Marketing Information System. Advantages & Disadvantages of Primary Data & Secondary Data. Zikmund and Babin Barry J. Drawing Conclusions. General Procedure in Attitude Scaling. Bibliography and Annexure in Report. Steps in Sample Design.MBA MK 02 : MARKETING RESEARCH Max. SUGGESTED READINGS: 1.Marketing Research (Tata McGraw Hill. 2nd Ed. Determining Sample Size. Rank Correlation. Precautions in Preparation of Questionnaire & Collection of Data. Essentials Characteristics for Selecting Secondary Data. Important Experimental Research Designs. Difficulties in Applying the Scientific Method to Marketing.) 35 . 6 Ed. Components of Marketing Information System. Tull & Hawkins . Limitations of Attitude Measurement. Difference between Probability and Non-probability Sampling. Correlation. Difficulty of Measurement. Objective of Marketing Research. Byod & Others .) th 4. Methods of Observation. Marketing Information System : Concept.. UNIT IV (10 Sessions) Data Processing. . Scientific Method of Investigation : Scientific Method.

EL-Ansary A. Stern Louis W.Marketing Channels (Prentice Hall of th India. Training and Compensating the Sales Force. and Govoni Norman A. The Ones of Personal Selling. Johnson and Marshall . Jobber David and Lancaster Geoff . Specialized Distributors and Participants. Donaldson B . 7 Ed. Spiro . UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Sales Management Process. Sales Management and Salesmanship. 8th Ed.Sales Management : Theory and Practice (Palgrave) 2. Qualities of a Successful Salesman.I. Goals in Sales Management: Goal Setting Process in Sales Management. Rosenbloom – Marketing Channels (Cengage Learning.Sales Force Management (Tata Mc Graw Hill.Selling and Sales Management (Pearson Education) 3. Evaluation and Analysis.) 6. Channel Conflicts and their Resolutions. and Anderson E . Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Importance of a Channel.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Role of Sales Manager.P ... Suggested Readings 1. Formulating Selling Strategies.) 36 . Training the Distributors Sales Team. Leading and Motivating the Sales Force. Analyzing Market Demand and Sales Potential. Primary Distributors. Types of Channels.T. Cundiff Edward W. Preparation of Sales Budget. 5 Ed. Designing Sales Territories and Sales Quota.) 7. Techniques of Sales Forecasting. Sales Contests. Still Richard R. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.Sales Force Management (Tata Mc Graw Hill. Distributors Selection and Appointment. Recruitment and Selection of Sales Force.) th 5. Strategies th and Cases (Pearson Education. Distributors: Policies and Strategies. Concept of Personal Selling. 6 Ed.Sales Management: Decisions. 11th Ed. Process of Personal Selling. Coughlan A.) 4. Designing the Structure and Size of Sales Force.

Retailing: An Introduction (Pearson Education. People in Retailing.J. Type of Retail Outlets. 5 Ed.Retailing (Cengage Learning. Nonstore-based and other Forms of Non Traditional Retailing. Retail Institutions by Store-based Strategy-Mix. Managing Retail Services. Communicating with Customers. The Internalization Process. Building and Sustaining Relationships. Targeting Customers and Gathering Information. Choosing a Store Location: Trading Area Analysis. Development and Control.) st 7. 1st Ed. Going International. Retail Organisation and Operations Management. Lusch Robert F. Michael Levi M and Weitz BW . 1 Ed. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Dunne Patrick M. Internal Store. Focusing on the Consumer.) 37 . Visual Merchandising and Atmospherics. Newman A.Retailing : Environment and Operations (Vikas.. 5 th Ed. Suggested Readings: 1. Display. Berman B and Evans J. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Market Structure. Newman and Cullen .) th 3. The Store and its Image. Strategic Planning. Financial Dimensions.) st 6. Culture. Store Design and Layout.. Learning. and Griffith David A . and Cullen P . Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Vedmani G. Structural Change. Business and International Management. Retail Planning. Attitude. The External Store.) 4. Cox Roger and Brittain Paul . Perceptions of Service Quality. Development and Implementing Plans. International Retailing: Internationalization and Globalization.Retail Management . The Customer and Retail Business: Knowing your Customers. Merchandise Management Retail Pricing.MBA MK 04 : RETAIL MANAGEMENT Max. Motivation and Perception.Retailing Management (Tata McGraw Hill. 1 Ed.) 2. Functions of Retailing Driving Forces for Retailing. 4th Ed. Definition and Concept. Branding.R . Service Characteristics. 9 th Ed. Mapping Out Society.) 5. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Shopping at World Stores. Promotional Strategies used in retailing. Web. Gibson . Site Selection.Retail Management (Pearson Education.Functional Principles & Practice (Jaico Publications.Retailing (Cengage Learning.

policies for managing accounts receivables. objectives of cash management. P . compensating balances . commercial papers. techniques and processes. Scope and Definition of Working Capital.Aggressive & Defensive. Profitability–Liquidity trade-off. short term credit. reasons for holding marketable securities. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. accounts payable.Working Capital Management (Himalaya. objectives of receivables management. Cash Management Practices in India. Ravi M. secured term loans.Financial Management (Taxmann. bill discounting. etc. V.Financial Management (TMH. I. Marketable Securities: Concept. alternative strategies.M. trade credit. . 6th Ed. factoring. determination of potential credit policy including credit analysis. types. overdrafts. Rangrajan and Mishra . Assessment and Computation of Working Capital Requirement. Pattern and sources of Working Capital Financing in India. Khan & Jain . objectives of inventory management. Collection Policies. bank loans. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. choice of securities. 5th Ed.Working Capital Management –Theory & Practice (Himalaya.K.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. Bhalla . Kishore . certificates of deposit. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. 2005) 6. Cash Budget. Inventory Management: Minimizing cost in inventory. Pandey. 9th Ed. Working Capital Policy . Dheeraj Sharma .Working Capital Management (Excel) 2. Cash Management Models. credit terms.Working Capital Management (Anmol) 5. credit standards. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. with reference to Government policies. factors affecting size of receivables. Working Capital Cycle. order point etc. risks and costs associated with inventories.Classification. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. factors determining cash needs.) 4. Inventory: Need for monitoring & control of inventories. Techniques of Inventory Management .) 7. credit period. 2007) 3. Credit Management in India.Financial Management (Vikas. SUGGESTED READINGS 1. Periasamy. Cash Management: basic strategies.) 38 . Benefits of holding inventory. etc. Motives for holding cash. order quantity.

functioning and limitations. 2008) 2) Fischer and Jordan .Security Analysis and Portfolio Management (Prentice-Hall. valuation. Capital market theorem. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Term structure of interest rates. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. structure. Stock Exchange and New Issue Markets . trading.Security Analysis and Portfolio Management (Vikas. Bond theorem. 39 . calculation of beta. Valuation of Equity: Nature of equity instruments.) 5) Bodie. 1 Ed. Marcus & Mohanti . 6th edition) st 3) Ranganatham . Duration. Measures of risk and return. Sharpe and Treynor measures.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Equity Valuation Models. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Valuation of Derivatives(Options and futures): concept. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. calculation. Finding alternatives and revision of portfolio.) st 4) Pandian P . Regulatory Mechanism: SEBI and its guidelines.Investment Analysis and Portfolio Management (Pearson Education. 1996. Portfolio risk and return. Unit II (14 Sessions) Risk & Return : Concept of Risk. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. valuation.their nature. trade off.). systematic and unsystematic risk components. Investor Protection. Trading of securities: equity and debentures/ bonds.Investment and Indian Perspective (TMH. Single Index Model. Selection of Portfolio: Markowitz’s Theory. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. 6th Ed.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. 1 Ed. Kane. Beta as a measure of risk.

DFIs in India . determination of commercial interest rates: fixed and floating.capital adequacy norms. Parties involved. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. NABARD. Asset Liability Management . Regulation of money and credit. Financial Sector Reforms in India. 3rd edition. Forfeiting. scope and their implications. nature.Financial Services (Tata Mc Graw Hill. Overview of Financial Services: nature. 1st Ed.Foundations of Financial Markets and Institutions (Pearson Education. 2003) 6) Gurusamy R . State Level Institutions . scope and importance etc. ICICI. Management of capital funds. Consumer Credit and Plastic Money – concept.Indian Financial System (Vikas. 2003) 5) Srivastava . IFCI. Insurance & Mutual Fund organisations Their status. Evaluation of Lease transaction. Other financial services: Factoring. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept.R. RRBs. 1998) 3) Machiraju H R . Discounting and Re Discounting Of Bills. Management of Non.differences and implications for the business. 2004) 4) Bhole L M .performing assets. types.) 40 .M & Nigam Divya . Hire purchase and lease . Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. types.IDBI.Management of Financial Institutions (Himalaya. working and strategies for commercial viability .Financial Institutions and Markets (Tata McGraw-Hill. Monetary and fiscal policies.) 2) Khan M Y .Financial Services & Markets (Thomson. Strategies for making commercial banks viable. constituents. RBI – Role and functions. working and uses of each. working and strategies for commercial viability. Techniques of regulation and rates. SUGGESTED READINGS: 1) Fabozzi . banking sector reforms. NBFCs Their status. Overview of Foreign Exchange Market. Securitization of Auto loans and housing loans.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Types of lease and their implications. 3rd Ed.Gap analysis. Liquidity Management. Securitisation in India. Size and scope.

Assessment Year. SUGGESTED READINGS: 1) Bhatia H L .Direct Taxes. Objectives of Tax Management. Residential status.) 3) Prasad Bhagwati . Tax Planning. Tax and business reorganizations: merger and amalgamation. Non-resident Indians. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Law & Practice (Taxmann. Tax planning regarding Employees Remuneration. Valuation of assets.) 6) Datey V. 20th Ed. 9th Ed. Revision & Review. Assessee – types. 40th Ed. Assessment. Review. Wealth tax on closely held companies. 5) Singhania V K . . Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Treatment of losses & unabsorbed items.How to Save Wealth Tax (Vision Book 2001. (Working knowledge is required for these). Tax Avoidance & Tax Evasion. Carry forward and set off losses. 1999. Filing of returns.) 41 . Capital Gains & Income from Other Sources. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. 20th Ed.) 2) Lakhotia R N .S.Indirect Taxes – Law & Practice (Taxmann. 1978).Public Finance (Vikas.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Revision and Rectification. Tax planning for depreciation.Tax Planning by Reports (Taxmann. Profits & Gains of Business. Appeals. Income from House Property. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. Previous Year.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Tax appeals.

) 4) Majumdar and Bhattacharya . Unit IV (8 Sessions) Database Utilities. Hierarchy Data Model. Procedures. Indexes & Sequences. Organisation of Database. Triggers. Data Models. Functional Dependencies. Entity-Relationship Model. Normalisation. Object/Basic Database Administration/ Remote Data Access.Modern Database Management (Pearson Education.) 42 . Semantic Data Model. Hours : 40 Unit I (10 Sessions) Introduction to Database. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Security.Creating Tables. Introduction to data mining & Data Warehousing. Snapshots.Database Systems (Palgrave. SUGGESTED READINGS: 1) Beynon -Davies P. Applying column constraints. 3rd Ed.Fundamentals of Database Systems (Pearson Education. Views. 2003. Inserting Rows. PL/SQL structure. Advantages of DBMS.Database Management System (Vikas. Physical Database Design. Relational Data Model. Network Data Model. 2003) 2) Hoffer . 5) Navathe E . Functions & Package. Components of Database Management Systems. 6th edition) 3) Alexis and Leon .Database Management System (Tata Mc Graw Hill. 1996). Oracle. Decomposition of Relation Schemes. Knowledge Extraction through Data Mining. Cursor.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Unit III (12 Sessions) Structured Query Language.

Implementation.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max.) 2. Investigation. Disaster Recovery Plan.E-commerce –Security. Overview of Risks associated with Internet. 1st Ed. 1 Ed. Process Modeling : Structured English. Intrusion Detection Risk Management. Information Security Policy. Decision Tree & Decision Table. Types of Systems. Design. 2nd Ed. Risk Management and Control (TMH. Singh B –Network Security (PHI Publication. Types of Attacks. 7 Ed. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Determining the User's Information Requirements.) 43 . Post Implementation Review and Maintenance. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication.) nd 3. Viruses. Characteristics of a System. Data Dictionary. Hours : 40 UNIT-I (10 Session) Systems Concept. Analysis. Steps in Feasibility Analysis . Creating a secure environment. Feasibility Study. Elements of System.) st 4. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Managing Risk. System Development Life Cycle. Cryptography and authentication. Internet Security Standards Suggested Readings: 1. Decision Support System. Virus Control. Feasibility Considerations.Feasibility Report. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). 2 Ed. Hackers. Needs Identification. UNIT-IV (12 Session) Basics of Information Security. Initial Investigation. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Elias M Awad – SAD (Galgotia Publication. Entity Relationship Diagrams.Dimensions of Planning.) 5. Grienstein and Feinman.

Types of signals: AM.Computer Networks and Internets (Pearson Education. Broadcasting. Hamming codes. Frame Relay. WAN.Communication Networks (Tata McGraw Hill. Interference.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. Concepts of Port. Multicasting. Communication Links. Wireless TCP& UDP. Routers. Gateways Cell Relay. Server. FDMA. Bridges. Network Interface Card. ATM. IP Addressing. ASK. PSK Features: Error detection and correction codes. Point-to-point communication. 7th Ed.) 4) Tanenbaum . 2003. Broadband and base-band. Unit II (8 Sessions) LAN topologies: Workstation. 2000) th 2) Comer .) 44 . Switches. CDMA. Windows. ISDN. TDMA. B-ISDN Unit III (12 Sessions) OSI Model. PCM. MAN. Terrestrial Microwave. Digital Data Rates. Asynchronous and Synchronous Data. 1999. Transmission Impairment. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Broadcast Radio. PM. Mobile Internet & WML: Mobile IP. Types of Ethernet. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Infrared & Light Waves. Character Codes.) nd 5) Black . FSK. Cables. Network Operating systems: Unix. Socket. Networks and accessories: LAN. 2 Ed.) 3) Stallings W .Computer Networks (Prentice-Hall. Hub. Wireless Communication: Bandwidth. SDMA. Tunneling. 2004. WML SUGGESTED READINGS: 1) Widjaja L G .Computer Networks (Prentice-Hall. PDM. Linux.Data Computer Communication (Pearson Education. FM. Communication System Formats. 4th Ed. Optical Fibers. Virtual Private Network. WAP. 4 Ed.

Frontiers of E-Commerce (Pearson Education. Market Strategy. Types of B2B. Application areas of Mobile Commerce. Kalakota R. Peer to Peer Business Models. Competitive Environment. Online retail industry dynamics. Stored Value. Changing dynamics in banking industry. 45 . Working of Online Credit Card. Electronic Commerce Business Models (Value Proposition. Electronic Payment Systems (Cash. Management issues in online banking. Suggested Readings: rd 1. M-commerce Business Models. Accumulating Balance). Online advertising. need and factors affecting Electronic Commerce. Technology. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Organizational Development. Online pricing strategies. Society (Pearson Education. Online marketing communications. Internet as an Electronic Commerce Enabler. Check. 3 Ed. Competitive Advantage. Unit III (12 Sessions) Online Retailing.MBA IT 04 : ELECTRONIC COMMERCE Max. Market Opportunity. Revenue Model. Online mercantile model for customer perspective. Online banking implementation. Electronic Commerce Framework.Electronic Commerce Business.Electronic Commerce . Unit IV (10 Sessions) Online Banking. Credit Card. Features of Electronic Commerce. Hours : 40 Unit I (8 Sessions) Origin. Consumer to Consumer (C2C) Business Models. Unit II (10 Sessions) Business to consumer (B2C) Business Models.) rd 2. Transaction Security. Types of B2C. 3 Ed. Online branding.) . Online customer relationship. Management Team). Laudon & Traver . 2007. Business to Business (B2B) Business Models. Management Challenges in online retailing. Types of C2C. Online market research.

Marketing Information System.) 6) Jain S. Retailing in International Scenario.Role of Pricing. Political Risks. 10th Ed. Price Standardization. Counter Trade.Culture and its Characteristics. Domestic v/s International Marketing.International Marketing Management (Sultan Chand & Sons. 2007) th 3) Varshney R. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit .L.International Marketing (TMH. Channel Management. Foreign Product Diversification.S. Market Analysis Foreign Market Entry Strategies – Exporting. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Multiplicity of Legal Environment. Acquisitions Franchising. 9 Ed. Terms of Sale. 8 Ed. International Branding Decisions. International Warranties and Services. Licensing. Analysis and Measures to minimize Political Risk. Branch v/s Subsidiary.Promotion Mix. Price Distortion. Advertising Media. Bribery. Benefits of International Marketing.International Marketing (Pearson. World Market Environment: Political Environment. Personal Selling. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Gray Market.) 5) Cateora Graham .Product Design and Standardization. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . International Packaging. International Pricing Strategy. Transfer Pricing. Developing an International Product Line.I: Product Policy and Planning.II: International Promotion Strategies. Joint Ventures. Bhattacharya B .MBA IB 01 : INTERNATIONAL MARKETING Max.International Marketing (Thompson.Political Systems. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Management Contracts.Legal Systems. International Dimensions of Marketing. Assembly Operations . Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . International Sales Negotiations International Advertising – Patterns of Global Advertising. Process of Internationalization.) 2) Cherunilam F .Shaw. Turnkey Operations. Strategic Alliances. Legal Form of Organization. Indicators of Political Risk. – International Marketing (Thomson) 46 .International Trade and Export Management (Himalaya. Legal Environment.) th 4) Czinkota . Global Advertising Regulations . 3rd Ed. Pricing Decisions.J . Promotion and Communication. Cultural Environment. Counterfeiting. Cultural Universals.Marketing Information Sources.

Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. Effects and Benefits of Globalization. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Brief History of Indian Rupees Exchange Rates.S. Regional Economic Integration: Introduction. Anti-dumping Policy.Tariffs.W. Factors Affecting Exchange Rates. Instruments of Trade Policy.International Trade (Excel. Regional Economic Integration in U.International Business Environment (Anmol) 47 . Product Cycle Theory. Voluntary Export Restraints.) 4) Black J . Role and Advantages of WTO. 1 Ed.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange.A. WTO. Definition of International Business. ASEAN. Role of IMF.) 2) Hill C. Its Basic Principles and Major Achievements. .International Business Environment (Prentice Hall) 5) Bhalla V. Changing Environment of International Business. Globalization of Markets.) st 3) Daniels . Absolute Advantage Theory Comparative Cost Theory. .. Integration for Business. Various types of Exchange Rate Regimes. Levels of Economic Integration.K. Administrative Policy. Import Quotas. Subsidies. 1st Ed. Features of IBRD. SUGGESTED READINGS: 1) Agarwal Raj . Hecksher-Ohlin Theory. SAARC.International Business (Pearson. Unit IV (12 Sessions) International Institution: UNCTAD. IMF. IBRD. Regional Economic Integration in Europe.International Business (TMH. Trends in Globalization. 5th Ed.

Importance of Exports to India. Export Pricing. Opening a Bank Account. Recent Trend in India’s Export.) 3) Govt. Main Commercial Documents. Postshipment Finance. 2007) 2) Varshney R.G. Selecting Products for Manufacturing and Export. International Channels Distribution. 9th Ed. Additional Commercial Documents.) 48 . Important Organizations. F . Sources of Export Information. Terms of Payment in Export. India. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. 7 Ed. Selection of Export Markets. form of Ownership. of India . Special Financial Facilities.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Criteria for Grouping Countries. Signing the agreement. Settlement of Disputes. Registrations with RBI. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. India) th 4) Keegan J Warren – Global Marketing Management (Pearson. and Statutory Documents for Export’s Country. Suitability of a Product for A company.C. Methods of Identifying Export Winners. Registration with Licensing Authorities. SUGGESTED READINGS 1) Cherunilam. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Export Import Bank of E.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Nature of Exports Sales Contract. General Registrations. Agents in Exporting. Process of Export Marketing. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance.L. Mechanism of Price Fixation. Benefits arising from Export. Important Incoterms. Export Prospect for Small Firms.International Trade and Export Management (Himalaya. Definition of Export.C. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Methods of Locating and Selecting an Agent. Benefits to India Exports. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Direction of Exports from India. Selection of Products and Identification of Export Markets: Choosing a Product. Important Publications.

Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Shipment of Govt. Wood D. Conference System. Volume and value of World Trade. Linear Freight Structure. Khanna K K . Air Cargo. Operating Ships-Linear and Tramp.C.T. Flags of Convenience. Importance of Logistics. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Advantages of Air Transport. Krishnaveni Muthiah. I. 2007) 3. Developments in India Shipping. Classification of Constraints in Containerization. 2007) 49 . Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Controlled Cargo. Organization of a Shipping Company. Concept of Containerization. System Elements. I. Tramp Freight Structure. International Air transport: Concept of Air Transport. SUGGESTED READING: 1. Relevance of Logistics to Expert Management. Johnson J. Ports Infrastructure Development.A. Tariff Structure.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Logistics Excellence. Freight Forwarders Stevedores. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India.A. Scope and Objectives of Logistics. Shipping Association. Freight Brokers.Contemporary Logistics. World Tonnage. Chartering. 2. Constraints. Shipping Routes.D’s.Physical Distribution Management : Logistical Approach (Himalaya. Shipping Agents.Logistics Management and World Seaborne Trade (Himalaya.

Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Nature and Scope of Insurance. Code of Conduct in Advertisement. Underwriting guidelines.. Delhi) 5.Insurance Principle & Practice (Sultan Chand & Company Ltd. IRDA Act 1999. Srivastava D. Mishra M. Financial Market. Consumer Protection Act 1986.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max.. Financial Planning and Taxation. Wealth Tax Act 1957. Life Insurance and General Insurance.III (10 sessions) Risk Management and Underwriting Role of Actuaries.C.I (10 sessions) Introduction and Scope of Insurance. Principles of Life Insurance and Governance of Insurance Business. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Ganguly Anand .Role of Financial Institutions. . Insurance Companies. New Delhi) 50 .Insurance Management (New Age International Publishers.Historical perspective. Bank Deposit Schemes. Conceptual Framework.N.Product framing. Life Insurance Corporation Act 1956. Classification of Insurance Business viz. Insurance Act 1938. Srivastava Shashank . Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . UNIT .Indian Insurance Industry Transition & Prospects (New Century Publications.Insurance & Risk Management (New Age Publication. Structure and functions.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts.Fundamentals of risk & Insurance (John Wiley & Sons. Kakkar. Hours : 40 UNIT . Income Tax Act. Married Women's Property Act 1874. New Delhi) 3. Unit Trust and Mutual Funds. Mutual Funds. New Delhi) 2.II (12 sessions) Financial Aspects of Insurance Management. New York) 4. Meaning. Bisen . Housing Finance. Ombudsman Scheme.. Shares. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Vaughan & Vaughan .

Targeting and Positioning of Hospitality Industry. Tableware. Briefing. 1st Ed. Importance of Hospitality Management.Hotel and Tourism Laws (Frank Brothers) 6. Basic Travel Regulation. Concept of Domestic & International Tourism. Kirk David and Lockwood Andrew . Knowledge of other Departments. Jones Peter. ICAO. Hotel Organization Structure. Types of Hotel Rooms.) 2. Hospitality Industry in Today's Scenario. Departments of Hotel.) 8. Banquets. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Typologies of Tourism. Evolution of Tourism Industry. PATA. G. Plans & Rates. Menu. WTO. Traits & Duties of House Keeping Staff. Significance & Impacts of Tourism: Socio – Cultural. Glassware. Michael Flynn. rd 3 Ed. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Economic & Environmental. Alcoholic & Non Alcoholic Beverages.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Lee-Ross Darren . Service Equipments: Linen.Hotel House Keeping (Oxford University Press) 4.Hotel Front Office Management (Wiley) 3. Negi Jagmohan . Evolution and Growth of Hospitality Industry. 1st Ed.) 5.HRM in Tourism and Hospitality (Cengage Learning. FHRAI. Stephen Ball. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Classification of Hotels. Suggested Reading: 1. Sudhir Andrews .Hospitality Operations: A System Approach (Cengage Learning. Chinaware. Furniture. Caroline Ritchie . Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. . Marketing for Hospitality and Tourism: Service Characteristics.Public House and Beverage Management (Butterworth) 7. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Kotler Philip. Travel Motivators. Bowen John and Makens James . 1 st Ed. Tourism Products of India (World Heritage Countries). James A.Marketing for Hospitality and Tourism (Pearson Education. UFTAA. Hotel Categories – Star Rating. Segmentation.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Origin & Nature. Bardi .) 51 . TAAI. The cover. Raghubalan. Components of Tourism. Responsibilities. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Smritee Raghubalan . Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism.

5 Ed. estimates of cost. Problems arising due to rate of discount. Young TL – The Hand Book of Project Management (Kogan Page) 52 . Unit IV (10 Sessions) Implementation. network techniques for resource and cost budgeting and scheduling. Financial. civil works.MBA OP 03 : PROJECT MANAGEMENT Max. treatment of risk and uncertainty. project development cycle. technology. means of financing. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. market survey.) 2. Chaudhary. S – Project Management (Tata Mc Graw Hill) 5. social cost-benefits. production. (TMH. Mohsin M. project management teams and coordination.Project : Preparation . sensitivity analysis and probability approach single as well as multiple projects. Budgeting and Implementation. Monitoring and post implementation. . SUGGESTED READINGS th 1.Project Planning and Control (Vikas) 3. cost of project. plant capacity.project financing. treatment of taxes. Forms of project organizations. work schedule. categories of project. The concept of project management . Legal and Social appraisal of the Industrial Projects. Unit III (10 Sessions) Process of Project Appraisal Technical . charts.Appraisal. exchange rates. Chandra Prasanna . layouts. Project formulation and preparation : Market and demand estimation. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4.Economic. demand forecasting technical factors-Material inputs. Monitoring and Control of Projects Project scheduling.tools & techniques of project management. Unit II(12 Sessions) Project Formulation Project identification. evaluation of the project . wage–rate. financial projections. location and site.

Marketing of Consumer Durables. National Level Credit Agency. Thorner Daniel and Morner Alice .Rural Marketing Environment. Corporate Interest in Rural Market. Dissemination of Market Information. Targeting. Problems and Strategies (Vikas. Marketing Network. Selection of Segments. Market Size and Physical Structure of Rural Society. Use of Durable and Non-Durables by Indian Rural folk. Prag P A . Sociological Segmentation. Major techniques of Market Research. 1st Ed. Product. Functions of NABARD.Rural Diversification (EG Books) 3. Advantages of Market Report and Market Report. Suggested Readings1. Classification of Rural Product and Rural Market.NABARD. Various Types of Distribution Channels in Rural Marketing.P. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Government Efforts. Types of Rural Communication. Marketing Rural Non-Farm Products. Socio-Economic Reforms. Lin-Quest and MICA Rating. Requisites of a Good Finance System.Occupational Segmentation. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. . Importance. Behaviour of Rural consumers. Gopalaswamy T. Schemes and Patterns of NABARD. .MBA OP 04 : RURAL MANAGEMENT Max. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Deu S. Pricing and Promotion Strategies. Sources of Finance.Economic and Social Development (Academic Foundation) 5.S. Agricultural Marketing.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Rural Communication-Challenges and Strategies. Social Structure of Rural Society. Mahendra and Basu K. Introduction to Rural Financing.) 53 . Challenges. Warren M . UNIT IV (12 Sessions) Marketing Research. Rural Market Segmentation. Methods of Collection of Information. Different Marketing Agencies and Institutions.Land and Labour in India (Asia Publishing House) 4. Thomson Rule of Market Index.

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