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Marketing Strategy Used for Promoting Shoe Laundry

Marketing Strategy Used for Promoting Shoe Laundry

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Published by Guri Randhawa
the different methods which are being used to promote the shoe laundry so that more and more customers may come to our business
the different methods which are being used to promote the shoe laundry so that more and more customers may come to our business

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Categories:Types, Research
Published by: Guri Randhawa on Feb 20, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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GURSHARAN SINGH= 10

PAWAN AULAKH

= O7

MUNISH SHARMA

= 09

KAILASH

= 08

     CLEANING/WASHING REPAIRS COLOUR CORRECTION MAINTENANCE SERVICES FOOTWEAR RESTORATION .

..      BRAND USP BRAND POSITIONING TARGET AUDIENCE MARKETING STRATEGY GROWTH EXPECTATIONS EXPANSION PLANS:OUTLETS IN MOST OF THE METRO CITIES WHERE POPULATION IS MORE THAN 10 LACS….

VOLUME OF SALES INTRODUCTION TIME PERIOD GROWTH MATURITY DECLINE .

MAIN MARKETING STRATEGIES IN INTRODUCTION PHASE .

    RAPID PENETRATION STRATEGY NEW PRODUCT LAUNCHED WITH LOW PRICES BUT WITH HIGH PROMOTION IDEAL TO ACHIEVE FAST MARKET PENETRATION AND LARGE MARKET SHARE WITHIN A VERY SHORT PERIOD OF TIME NORMALLY USED WHEN: THE MARKET IS LARGE MARKET IS UNAWARE OF THE PRODUCT CUTOMERS ARE PRICE SENSITIVE COST DECREASES WITH HIGH VOLUME .

   NEW PRODUCT IS LAUNCHED WITH LOW PRICES AND LOW PROMOTION LOW PRICES WILL INCREASE SALES AND ENCOURAGES ACCEPTANCE AMONG THE PROSPECTIVE BUYERS WHO ARE VERY MUCH PRICE SENSITIVE LOW PROMOTION REDUCES MARKET COST SIGNIFICANTLY .

      CONDUCT MARKET SURVEYS TO GET CUSTOMERS FEEDBACK ON THE PRODUCT ADD NEW FEATURES.IMPROVES PRODUCT QUALITY AND LOOKS DIFFERENTIATE THE PRICE RANGE FOR VARIOUS SEGMENTS OF THE SOCIETY OFFER BETTER WARRANTIES AND AFTER SALE SERVICES TO BOOST SALES ENTER NEW MARKETS IN NEW GEOGRAPHICAL AREAS REDUCE PRICE TO ATTRACT MORE CUSTOMERS .

   MARKET MODIFICATION PRODUCT MODIFICATION MARKETING MIX MODIFICATION .

   MAY ATTEMPT TO MODIFY THE SIZE OF THE POTENTIAL POOL OF CUSTOMERS MIGHT ATTEMPTTO APPEAL TO A NEW SET OF CUSTOMERS BY ADJUSTING ADVERTISING MESSAGES OR OFFERING FREE SAMPLES LURING CUSTOMERS AWAY FROM COMPETITORS .

   ADJUSTMENT TO THE QUALITY OF THE PRODUCT ADDITIONS OF NEW STYLE ELEMENTS ADD NEW FEATURES TO THE PRODUCT .

o o o MAY CUT PRICES TO ATTRACT COSTCONSCIOUS SHOPPERS RAISE PRICES TO APPEAL TO CONSUMERS WHO ASSOCIATE HIGHER COSTS WITH BETTER QUALITY. MODIFICATION IN ANY OF OR ALL OF THE 4P’S OF MARKETING MIX .

SELECTIVELY BY DROPPING UNPROFITABLE PRODUCTS AND FOCUS ON PROFITABLE ONES .   INCREASE THE FIRM’S INVEST TO DOMINATE THE MARKET/COMPETITION MAINTAIN INVESTMENTS IN INNOVATIONS AND R & D UNTILL UNCERTAINITIES ABOVE INDUSTRY ARE RESOLVED DECREASE FIRM’S INVEST .

 ADVERTISING SALES PROMOTION   PUBLIC RELATION PERSONAL SELLING DIRECT MARKETING DIGITAL MARKETING    .

      OUTDOOR BUSINESS DIRECTORIES MAGAZINES / NEWSPAPERS TV / CINEMA RADIO NEWS AGENT WINDOWS .

    COUPONS DISCOUNTS COMPETITIONS LOYALTY INCENTIVES .

 PRESS LAUNCHES PR EVENTS SPONSERING MAJOR EVENTS   .

 SALESMEN EXPERIENTIAL MARKETING DEALER OR SHOWROOM SALES ACTIVITIES EXHIBITIONS     TRADE SHOWS .

       MAIL ORDER CATALOGUES BULK MAIL PERSONALISED LETTERS EMAIL TELEMARKETING POINT OF SALE DISPLAYS PACKAGING DESIGN .

      COMPANY WEBSITES SOCIAL MEDIA APPLICATIONS SUCH AS FACEBOOK OR TWITTER BLOGGING MOBILE PHONE PROMOTIONS USING TECHNOLOGY SUCH AS BLUETOOTH YOUTUBE E-COMMERCE .

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