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And Why You Should,Too!
Because Everyone Ought to Be Rich
My Maid in the
Table of Contents
Preface: Take Charge of Your Financial Future Chapter 1: Everyone Ought to Be Rich Chapter 2: Follow a Simple System Chapter 3: Repeat the Vision Chapter 4: Own a Great Company Chapter 5: How to Retire a Millionaire Chapter 6: Open an Online Account Epilogue: See You in the Next Stocks Update 3 5 8 12 14 17 21 27
They speak in some strange dialect that is spoken only in the second moon of the planet Uranus. I can teach anyone. Why will I give this “Stocks Update” monthly report? To give you guidance and inspiration. Especially when there’s a crisis. And it will encourage 3 . then anyone can understand me. my helpers are investing in the stock market and they’re very happy. Each month. But I felt it wasn’t the right time.” I’ll tell you what companies I’m investing in and how they’re doing.Preface Take Charge of Your Financial Future This little book has been long overdue. Honest. Because I was still in the process of teaching my three house helpers how to invest. I’ll Hold Your Hands Every Step of the Way Here’s another thing I’ll do for you. Do you know the problem with the stock market world? They don’t speak English. But I’ve solved that problem. I’ll send you a very short “Stocks Update. my “Stocks Update” will be crucial. I’ve been planning to write this for the longest time. My theory was this: If I can teach them how to invest. Today. If my maids can understand me. It will prevent you from selling your stocks because of your panic—and lose your money.
May your dreams come true. But at the end of this book. This work is totally my own and is not approved by this company. I don’t represent Citiseconline. If this is the first time you’re investing in the stock market. 4 . I believe they have the same vision as I have: Helping more people reach financial freedom.you to do the very opposite—buy great companies when the prices are very low. By the way. I’m excited for you. You’re taking charge of your financial future. Bo Sanchez PS. I’ll be recommending them to be your online broker.
Each week. So big that I meet only big people. And yes. chat about our lives.Chapter 1 Everyone Ought to Be Rich I preach to thousands every week. 5 . But people don’t know that I lead a very different kind of group at home. we care for each other. their personal finances. we pray together. Their physical health. I do meet big people. I lead small groups for big leaders and big businessmen. and study God’s Word. (My other name is Dr. chat about our lives. Their relationship with God. My helpers are all single. My driver is married. We call these small groups Caring Groups. People think I’m pretty big. I lead a Caring Group consisting of my three helpers and my driver. I write bestselling books that are read by thousands more.) I teach them how to remain pure and discern guys. Oh. So I teach him how to strengthen his marriage and become a great father to his four kids. So I coach them how to relate with their boyfriends. we talk about everything under the sun. We pray together. and study God’s Word. Every week. Well. I have so much fun in our weekly meetings. I also speak everyday on radio and TV to millions. Love. In these groups. I’m able to help them in every aspect of their lives.
I feel my helpers are supporting entire civilizations. siblings. people ask me. the inevitable happens. I’m not Sharon Cuneta. I pay my helpers generously. Whole Civilizations Depend On Their Monthly Padala They send most of their salaries back home. then that’s great. (That’s only a rumor. But then. Children will die of starvation. Maybe it’s true. So they don’t send everything back home. nephews. but not that much. the economy of an entire barrio will cease to exist. Without their monthly stipend sent back home.) If it’s true. I’ll later tell you how much I pay them. That’s not the only problem. No matter how high their salaries are. It reaches P2500 and they’re happy. They send it to their parents. they still can’t save anything. 6 . And for a few months.” No. aunties. cousins. And they’re back to zero. maybe it’s not. Sometimes. Let me tell you why. I heard she pays her helpers P25. “My gosh! You must pay them a fortune. uncles. So they send it. People will loiter on the road aimlessly. Again. My helpers know enough to save a little every month. the patient will die—and they’ll carry the guilt of that person’s death in their conscience forever.“How Much Do You Pay Them?” When I tell people my helpers invest in the stock market.000 each. But you see. including their pet carabao. their savings accumulates. nieces. that’s not the main problem. Could they please send P2500? If not. And the world will come to an end. My helpers receive a text message: A cousin’s husband’s nephew’s neighbor’s mother is in the hospital.
7 . Call it telekinesis. I taught my helpers a simple system. Call it ESP. And they call.500. So to avoid this problem. Relatives smell it.Every time their savings grow beyond P2. Let me teach it to you now. Believe me. their family knows. the system works.
but I like being generous to them. Let me explain each Fund to you. my helpers have invested in the stock market. The moment they receive their salaries. they can retire as millionaires.” I tell them. The system is really simple. you change your living. This will make you think rich and feel rich. First Envelop: Tithe Fund Second Envelop: Expense Fund Third Envelop: Support Fund Fourth Envelop: Emergency Fund Fifth Envelop: Retirement Fund Two of my helpers earn P7000 a month. they divide it into five envelopes. Twenty years from now. “You’ll grow in abundance thinking. 1. Tithe Fund My helpers are already so generous to their families. And when you change your thinking. Soon. I know that’s higher than what others give. “when you give beyond your family’s needs. My other helper earns much more because I promoted her to bookkeeper. But I explain to them that we also need to give to God’s work.” 8 . And you’ll have more to share. you’ll become very rich. I share to them the blessings that come from doing this.Chapter 2 Follow a Simple System Today.
As I told you. I wanted them to decide how much they wanted to give. I don’t even know how much they give. That means they give P700 a month. But I’m so happy that they’re very disciplined. There was a time when I wanted to end this dependence. They send this for the daily food of their families. each of my helpers send P2000 a month back home to their province. I’ve sent money to the province so people there can buy a pig. toiletries. They generally live a happy life. they spend the capital. the people they love don’t eat. Soon. they spend for a movie or a meal with their friends. etcetera—anything that will give them a source of income. 9 . They buy their clothes. I ask them to give it directly at the Feast (that’s what we call our weekly gathering in our spiritual family. 3. and perhaps favorite food not found at home. Support Fund Like clockwork. When they do. Expense Fund This is what they spend for their daily needs. But I never forced them. But my attempts have failed. Soon. they don’t spend too much. Many times. Light of Jesus). 2. my helpers spend P1000 a month. But let us say they do give 10%.I told them that 10% is a great biblical guideline to follow. they take a day-off every other week only. Since they live in our home. So as not to spend too much. I wanted to help their families by providing a business fund. They don’t spend too much on cellphone load. chickens. For their monthly expenses. if they don’t send this. they end up selling the mother pig. And the business disappears.
Or sometimes. Emergency Fund This. they have another fund to send back home. So they have peace of mind that they have money for any family emergency. They put this in the bank account. it was preposterous. When these emergencies come up. They look at me like I said they would become Barney the purple dinosaur. A niece is in the hospital. I told my helpers that aside from their savings. they should create an Emergency Fund. is the magic sauce. The farm needs seeds. Because every once in a while. How could domestic helpers become millionaires? 10 . An uncle dies. 5. Retirement Fund This is their real savings. nothing much will happen. I explained to them. The typhoon ravages the crops. In their minds. 4. I believe. So my helpers—and the domestic helpers around the world—continue to send money each month to feed their families. For my helpers. my wife keeps it for them—whatever they prefer. My secret ingredient.Unless there’ll be people on the ground to guide them in their businesses. their families will call them up. this is P1000 a month.” Their jaws drop. “I call it Retirement Fund because I want you to retire as millionaires.
They tithe P700. So what’s left? P2300. They spend P1000 for their own needs. They keep P1000 as an emergency fund—also for their family. the best way for you to grow your money is to invest in the stock market. My helpers invest P2000 a month in the Stock Market. “Because you don’t have a business. The next thing I did was to give them a powerful vision.I explain to them the principles found in my other books. 8 Secrets of the Truly Rich and Choose To Be Wealthy. 11 . Remove the P300 for miscellaneous needs. They send P2000 back home to their family.” Let’s review my helpers’ simple system: They earn P7000 a month.
Why? Because I brainwashed them with a vision of their future. I want to share more to them too. “You’ll have P5 Million in 20 years. I said. 12 . and study the Bible together.” I tell them. their perception of themselves changes dramatically. I had to give them a specific figure so they’ll understand. After all.” Actually. where we pray together.Chapter 3 Repeat the Vision “I don’t want you to touch this Retirement Fund. they can earn 20% a year from their stock investments. Personally. as God prospers me. This is where I raise their level of thinking and their identity. just a shade below P5M. I think calling it “Retirement Fund” was psychologically powerful. Excited enough not to touch their Retirement Fund for the next 20 years. chat about their lives. Even if I don’t say a word. the mere fact that I spend time with my driver and my helpers each week. That’s why our weekly Caring Group meetings are essential. This is on the premise that I don’t give them a raise in the next 20 years—and thus can’t increase their savings. Which is highly unlikely. So they’ll get excited. With the system I’m going to teach you. They see themselves with a great future.
With great audiovisual effects. they were left in the cold. Abandoned by their own families. So Anawim becomes their home. sickly women were former domestic helpers and laundrywomen. “Helping your families is fantastic. Some of these old. After years of sending money back home to their nephews and nieces. But you need to love yourself so that you can continue to love others.” So my helpers don’t touch their Retirement Fund. not a beneficiary of Anawim. Now that they’re weak and sickly.” I added. They had no choice but to starve in the streets. Regularly. Abandoned by their employers they served for many years. You need to keep a regular amount for your retirement. 13 . For 13 years now. Now let me teach how the stock market works. “The choice is yours. frail. they no longer had a home to stay in their old age. we’ve picked up old people from the streets. “And you should continue to help them. No relatives wanted to take them in. Because in their old age. I bring my helpers to Anawim. my ministry for the abandoned elderly. they want to be a donor to Anawim.I Scare Them I also show them the downside if they don’t invest for the future. they can no longer work. Do you want to be like them when you grow old? Or do you want to retire as millionaires?” The effect on them is electrifying. I ask my helpers.
“This is just an example!” “Then make it realistic. Dad looked at my face and knew I was lost. “Bo. “If I bought a few shares of stock of San Miguel. She loves chocolates. I overheard them say that they owned shares of San Miguel. they’ll give me a tiny part of their profits. that means I own a tiny part of San Miguel.Chapter 4 Own a Great Company When I was 8 years old.” Actually. Let her open a chocolate store. I see.” “Wow. does that mean they’ll give us free Magnolia ice cream and Coke?” (At that time.” I gushed. “No.” Dad rolled up his eyes. San Miguel also owned both companies. I learned that my parents invested in the stock market. So she walks up to you and asks.) Dad shook his head. So he gave me an example. Let’s say she only has P90. Dad?” He said. “What do you mean by stocks. it was as clear as mud to me. can you give me P10? In return.” “Okay! Mommy needs P50 to buy the chocolates and another P50 to buy a small table for the store. “Let’s say your mother puts up a small candy store in front of our house…” “But Dad.) I asked my father. But let’s say she doesn’t have P100. Mommy doesn’t like candies. It means if San Miguel earns money.” “Oh. They call them dividends. So she needs a total of P100. “if you own a part of San Miguel. (My father worked for San Miguel Corporation for most of his life. you’ll own 10% of my candy store…” 14 .
One day. “I’ll tell her it’s not for sale. “Okay. You pick up fast. “Hey. how much is the store now?” “P200. Dad?” “Yes. But after a year. chocolate store. But that’s not all…” 15 . So you give Mommy your P10.” “And how much percent do you own?” “I own 10% of the store. Do you remember how much was the store worth?” “No.’ What will you say?” I crossed my arms and pouted. She also bought a second table for another P50. From the profits of the business. That’s how much Mommy spent to buy the chocolates and the table. So Bo. So you’re earning dividends from San Miguel. but that’s just one way of earning. how much should she pay you?” “10% of P200 is P20?” I flashed a smile. she bought an entire pack of biscuits worth P50. The other way is through capital appreciation.“Chocolate store.” “That’s great. ‘Bo. since you own 10% of the store.” I frowned.” “How much did she need to buy all the stuff?” “P100. the chocolate store earns a nice profit of P10. your sister says. business was so good that she decided to sell biscuits too.” “That’s right.” “But if you wanted to sell it. That P1 is what you call your dividend. I want to buy your ownership of Mommy’s chocolate store.” “Yes. So Mommy decides to share with you P1.” “Capital what?” The Company Gets Bigger “Let’s go back to Mommy’s chocolate store. At the end of the year. I earned P10…” “That’s capital appreciation.
What will you do?” “I don’t know. Moscow. I got it. Because they believe that the chocolate store will spread to 100 branches all over the world. whoever buys it from me must be my slave for the next 5 years. Perceived value is based on demand. asking. I now invest in the stock market. “Bo. Let me explain in the next chapter. Or P40. “Hey. twist my arm. imagine if all your sisters are kneeling down in front of you. Because there’s a giant difference. sell me your 10% ownership! Please! Pleeeeeeaaaaase!’” That was my lightbulb moment. Perceived value is based on potential.” “Think. Real value means the cost of the store—how much are the chocolates and tables.” I said. 16 . I’ll sell it for P30. pinch my ear. Or even P50! I’ll sell it for P100. “So you realize that the price of the stock is determined by two things: Real Value and Perceived Value. “since they’re fighting over it. They foresee Mom opening stores in Paris.” Dad rolled up his eyes to the ceiling again. And I teach others to invest too. New York. I won’t sell it for P20. Tokyo… So they go to you and beg you to sell them your 10% share. and whoever causes the most pain wins.The Company Has More Potential “You know how your sisters like to buy the same shoes and clothes? Let’s say your other 4 sisters want to also be a part-owner of Mommy’s chocolate store.” What I Do Today Fast forward 30+ years later. Perceived value means how much are people willing to buy it.” “I guess they’ll gang up on me.” Dad chuckled. Note: I didn’t say “Trade” the Stock Market. ‘C’mon Bo. Plus.
Not investing in the stock market.Chapter 5 How to Retire a Millionaire “The stock market is dangerous!” Have you heard that before? I have. Here’s the basic difference: Trading is buying stocks and selling them within a day or a few days. There’s a big difference. I’d like to teach you how to invest in the stock market. But whenever people say. 80% of people lose their money in the stock market. billions have been lost. Many times. Investing is buying stocks and selling them in six months or never! Warren Buffet. I repeat. Please look elsewhere.” 17 . the richest man the stock market has ever made. In this little book. “Only buy something that you’d be perfectly happy to hold if the market shut down for ten years. And you know what? I agree. Believe me. said. If you want to trade in the stock market. this book isn’t for you. statistics say that 85% of stock market players lose their money.” Here’s why I believe you should be investors: I don’t believe ordinary people should be trading. “The stock market is dangerous!” they’re referring to trading in the stock market. Another word for trading is “speculating. After all. My belief is that most of those 80% are traders. not trade.
November. Perhaps P5000 a month. “October is one of the peculiarly dangerous months to speculate in stocks. And instead of trading. August and February. you should focus on your business or job. Because they’re considered very risky. divide it according to the 5 “envelopes” I mentioned in Chapter 1. Investors invest only on the great companies. December. Stick to your game plan. So leave the trading to full-time traders—the people who do this full-time. Or whatever fixed amount you’re can set aside from your monthly earnings.” In trading or speculating. Focus on your core competency. March. September. Through your business or job. The others are July. 18 . My maids can only afford to save P2000 a month. you don’t look at how strong the company is. So every third month.As Mark Twain said. Because we’re in for the long haul. The important thing is to do it regularly. studying about it 8 hours a day. June. each month.000 a month. These are companies whose stocks are worth centavos. Everything that I’m teaching you here at the TrulyRichClub. there’s only one choice: Money Cost Averaging. Or P10. May. The moment you get your salary. January. Discipline yourself. you create the money necessary to invest in the stock market. Can’t afford P5000 a month? No problem. That’s just a fancy name for buying stocks of great companies. they invest P6000 into the stock market. little by little. One of the Greatest Inventions: Money Cost Averaging If you want to invest in the stock market. Any company is game—even what they call “penny” stocks. April.
” When the economic recession happened last year. An oil crisis explodes all over the world.When you do this. Buy your stocks anyway. Do You Want to Become Rich? Do What the Rich Do. be greedy when others are fearful. you’ll be buying without much thought to the bouncing of the market prices. This is the secret of the wealthiest people in the world. A world economic recession happens again. You’ll hear a lot of talk like this… “Is Ayala Land cheap today?” “Do you think Jollibee will go up tomorrow?” “Is BPI’s price expensive today?” “Perhaps PLDT will be lower tomorrow? Here’s a nice way of answering all these questions: Who cares? Because in 10 years—they don’t matter. you’ll find your money growing steadily year after year. Warren Buffet. Buy your stocks anyway. Keep buying those great companies. A political crisis erupts in the country. 19 . Buy your stocks anyway. has a rule on investing in the stock market: “Be fearful when others are greedy. Buffet was like a little kid in a giant candy store that has declared an “All-Items-Must-Go” Sale. What About Recessions? Now here’s a powerful point I want you to read carefully: When you adapt this Money Cost Averaging strategy. One of the richest men in the world.
Are you ready? Let’s enter the Candy store.Great companies were selling their stocks marked down at half-price. 20 . While people were fearful. So Buffet went on a buying spree—picking up stocks of solid companies left and right. Some of the best imported chocolates were at 60% off! Little boy Warren couldn’t believe his eyes. Even with his vast amounts of money. there was so much good stuff to buy. Remember this when you’re doing your Money Cost Averaging. he was brave.
I also bought Citiseconline stocks. They’re also the biggest. I’m recommending it to you because they’re the best online trading platform in the country today. She’d pick up the phone and give instructions. Precisely because everything is done online. They created the Easy Investment Program or EIP.Chapter 6 Open an Online Account I don’t work for Citiseconline. I dare you try doing that with your P5000. you’ll give someone a good laugh and de-stress his day. (And to be upfront about it. You see. But I highly recommend that you use it as your way into the market. I believe in the team that owns and runs it. I can’t blame them. 21 . See what will happen. It’s Really Easy Citiseconline has made it very simple for small investors. At least. traditional stock brokers will never handle the accounts of my house helpers. they’re a publicly listed company too. Yes. Manpower is very expensive.) Do you want to invest using a traditional stock broker? My mother used to do that. “Please buy for me…” Just for fun. But Citiseconline will handle the accounts of my house helpers.
Manila Water Co. You’re doing it. Inc. Islands Jollibee Food Corp. Bank of the Phil.) For the Easy Investment Program. 22 . You can do it through a bank deposit via any branch of BDO. log onto the website. you can open your computer. That’ll be my service to you. Security Bank. P5000 is the initial minimum amount. Because their prices are higher. SM Prime Holdings. It’s up to you how much you’ll invest after that. Stock Symbol ALI BPI JFC MWC SMPH TEL Every month. I’ll do that. But at the TrulyRichClub. Citiseconline suggests the great companies you can invest in—companies that they believe will be around for the next 10 years or more. Jollibee.If you have P5000 or more. and buy the stocks from the list above that you like. Long Distance Tel Co. After that. and SM Prime Holdings. So if you only have P5000. Phil. you can deposit P5000 (or whatever amount you want to put in) into your Citiseconline account. you can start investing. Blow the trumpets please! Here they are… Company Name Ayala Land Inc. I’ll bug you every month to invest. (More on this later. Citiseconline won’t remind you to deposit your monthly investments. Inc. No need to go to their office to do this. BPI. you won’t be able to buy shares from PLDT. Very Important Note: All companies require a minimum number of shares or what they call “Board Lot” every time you want to buy shares. I’ll email you my Stocks Update to remind you to follow your investment plan. You’re in control. From the comfort of your home. and HSBC.
great companies that will make you wealthy in 20 years. Those are solid. Islands. Or Super EIP. They won’t understand what you’re talking about.) I just call it EIP with caffeine. Manila Water. Hey. in about twenty years. Or EIP Plus. Make the stock market your big piggy bank. (More on this later. I’m not kidding. Citiseconline has yet to launch this program. So that means you’ll need at least P5800 to buy shares from Jollibee. these terms are just between you and me. This is what this EIP with caffeine is all about: There’s another list of great companies whose share prices are really low—and who are about to go up within these next six months. From what I hear.) Now let me speak to those who have more money… If You Have P1M or More. So every month. (You know how they like sophisticated names. Jollibee is selling at P58 and they require a minimum of 100 shares. Or EIP with boosters. buy. okay? Don’t call up Citiseconline and ask for Super EIP.Example: As I write this piece. they may call it Accumulator Plus. Important Note: In the off chance that there’ll be a grave reason to sell. When will you sell? Oh. you can do a variation of their Easy Investment Program (EIP). You Can Also Do a Variation of EIP As I write this. If you have more money—say P1M or more—and you want to invest in the stock market. choose between Ayala Land. 23 .) So if you only have P5000 to invest. I’ll tell you about it through my monthly Stocks Update. and Bank of the Phil.
you’re still earning very well from your first investments. I won’t be greedy. you’ll have a heart attack. Keep your earnings and wait for another opportunity to invest again. First Philippines Holdings Security Bank Engineering Equip. Inc. these are the companies that are undervalued today (meaning: share prices are cheap compared to their real value): Company Name Energy Dev. if the price goes down. 24 . don’t invest it all in one plop. Better to be safe. Corp. your P200.50 P3. it’s still depressing. the EIP Plus has a specific price you’re waiting for.50 P15. The important thing is that you can sleep at night. sell your shares. I’ll wait for other undervalued companies.00 P63. So why not divide your P1M into five parts—and invest P200.75 Note: I’m writing this in March 2010. Manila Water Co.50 P75. You may ask.000 will be buying more shares in the next few months. According to Citiseconline. First Gen Corp. “But Bo.So if you have P1M. This list will change! So when will you sell? Unlike the original EIP where you don’t sell.000 every month? That way. Unless Citiseconline analysts set a higher target price for the company. Do you see the target price above? If the price of the share goes very near that target. So select two. or four companies from the magic list of growth companies below. I’ll sell. I’ll be happy with the profits. If the market crashes. Even if you know that it’ll go up again in thefuture. Stock Symbol EDC FGEN FPH SECB EEI MWC Target Price P6. three. what if it goes higher than the target price?” Don’t be greedy. If the price goes up.40 P20.
So far.) I’ve bought First Gen (FGEN). I also have other stocks that don’t fall into these lists. Once these two companies reach the target price. 4-Step Application Process 1. Submit an Application Form & Other Documents From their website. I’m doing an EIP Plus. (Remember. I also have Citiseconline (COL). fill in the information. I just love this company and the people behind it. it’s time to open your account. You’ll read stuff that you read in this book. and mail all required documents to their office. Go to www. you can download an Application Form. Log on to www. But since I’m monitoring their accounts. click on their Easy Investment Program or EIP.com now. Personally.com On their website. this is just our term. Repetition is the mother of all skill. and Engineering Equipment (EEI). Okay.citiseconline. Citiseconline will most likely call it Accumulator Plus. First Phil Holdings (FPH). I have Universal Robina (URC) but I’ll sell this soon when it reaches its target price of P25. two companies that aren’t listed in the EIP—but in the EIP Plus. they’re safe. Simply print it out. And then call up 25 .citiseconline. but I think this is more of an emotional purchase than anything else. but you’ll understand it more.What Stocks Have I Bought My house helpers are doing an EIP. they’ll sell. I’m very happy with my earnings. But two of my helpers also bought First Gen (FGEN) and Energy Dev (EDC). So keep reading! 2. So they’ve bought shares of Ayala Land (ALI) and Manila Water (MWC).
Philippine Stock Exchange Centre Exchange Road. Or better yet. 6333-777. Just walk right in and say. 3. BDO. Their phone number is Tel. Their office is 2403-B East Tower.for any questions.” Someone will walk you through the application process. Deposit Your Money If you visit the office. Ortigas Center Pasig City. you can bring your cash or a check. their website will tell you how to do that. 26 . visit their office and talk to someone face to face. Not going to their office? You can deposit your money to Citiseconline using any branch of BPI. and HSBC. Security Bank. Again. “I want to open an account.
I’ll tell you the new undervalued stocks that you can buy. In one single page. No financial jargon you won’t understand In the meantime. May your dreams come true. I’ll tell you everything you need to know about your stock investments. I’ll send you a Stocks Update every month. keep learning. Bo Sanchez 27 . I promise: In plain. push you. Here are the other things I’ll do for you through my Stocks Update. I’ll tell you when it’s time to sell the stocks I wrote about here. I’ll remind you to invest each month. I’ll tell you what I’m doing with my own stocks. I’ll urge you. simple English. beg you to be faithful to your monthly investments.Epilogue See You at My Next Stocks Update As my TrulyRichClub member.