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of book lovers in India • Desire for peaceful study places outside homes • Access to thousands of books at a single place & facility for refreshments & beverages • Lack of a complete lounge-like environment for readers .Source • Increase in the no.
• Availability of Graphic novels and comics • Computers and internet access for information gathering • Below ?? Age not allowed .Innovation • Combining 2 hot selling products in the world books & coffee • A peaceful solution to the noisy & busy city life • Read latest offerings while relaxing over a hot cup of coffee in comfortable seating zones.
discounts and early previews.Value Proposition • Exclusive mock-tails and premium coffees laid out in a library like environment. • Exclusive offers to members like book signings. launches . • Pleasant well lit reading zones and a stacked book collection sourced from the countries top book dealers. • Per hour reading charges or membership options .
Criticality-Discontentment Matrix •Most attractive market opportunity •Natural pull •Minimum marketing efforts .